[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Four-work\u002Fclarins":3},{"date":4,"date_gmt":4,"industries":5,"services":8,"coauthors":10,"class_list":12,"acf":21,"head_links":577,"breadcrumbs":578,"head":586},"2022-02-10T14:43:45",[6,7],189,127,[9],8,[11],164,[13,14,15,16,17,18,19,20],"post-15676","case_studies","type-case_studies","status-publish","hentry","industries-luxury-beauty","industries-retail","services-seo",{"hero":22,"page_content_modules":446,"tease_image":528,"tease_background_colour":560,"client_logo":561,"font_colour":576},{"type":23,"style":24,"image":25,"background_video_hd":85,"background_video_sd":85,"title":27,"heading":86,"intro":87,"award_logos":85,"button_text":32,"button_link":32,"categories":88,"kpis":445},"case-study","dark",{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":32,"author":33,"description":32,"caption":32,"name":34,"status":35,"uploaded_to":36,"date":37,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},15795,"Clarins","Clarins.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&q=90","\u002Four-work\u002Fclarins\u002Fclarins-3\u002F","","12","clarins-3","inherit",15676,"2022-02-10 13:30:52","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1880,775,{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":49,"medium_large":50,"medium_large-width":51,"medium_large-height":52,"large":53,"large-width":54,"large-height":55,"1536x1536":56,"1536x1536-width":57,"1536x1536-height":58,"2048x2048":59,"2048x2048-width":60,"2048x2048-height":61,"post-thumbnail":62,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":65,"12_col-width":66,"12_col-height":67,"default_landscape":68,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":71,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":72,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":67,"staff_image_696_600":80,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=scale&h=82&q=90&w=200",200,82,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=scale&h=317&q=90&w=768",768,317,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=scale&h=633&q=90&w=1536",1536,633,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=scale&h=844&q=90&w=2048",2048,844,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"SEO strategy supports long term growth","\u003Cp>Clarins is an international creator of beauty products with almost 80 years of history. It was founded on the twin principles of creating beautiful solutions for women, and keeping nature central to its research and formulas.\u003C\u002Fp>\n",[89,266,357],{"id":9,"count":90,"description":32,"name":91,"slug":92,"taxonomy":93,"parent":29,"meta":94,"acf":95,"head_links":96,"resource_count":29,"yoast_title":97,"yoast_meta":98,"yoast_json_ld":144,"_links":242,"link":265},50,"SEO","seo","services",[],{"sub_title_override":32,"title_override":32},[],"SEO Case Studies - Impression",[99,101,104,107,110,113,116,118,120,122,125,128,131,134,136,139,141],{"property":100,"content":97},"title",{"property":102,"content":103},"description","Read our SEO case studies and campaigns to learn more about how we have helped clients rank higher in SERPs, increasing their organic traffic & revenue.",{"name":105,"content":106},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":108,"content":109},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F",{"name":111,"content":112},"og:locale","en-GB",{"property":114,"content":115},"og:type","article",{"property":117,"content":97},"og:title",{"property":119,"content":103},"og:description",{"property":121,"content":109},"og:url",{"property":123,"content":124},"og:site_name","Impression",{"property":126,"content":127},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":129,"content":130},"og:image:width",1200,{"property":132,"content":133},"og:image:height",630,{"property":135,"content":38},"og:image:type",{"property":137,"content":138},"twitter:card","summary_large_image",{"property":140,"content":103},"twitter:description",{"property":142,"content":143},"twitter:site","@impressiontalk",{"@context":145,"@graph":146},"https:\u002F\u002Fschema.org",[147,155,165,175],{"@type":148,"@id":149,"url":149,"name":97,"isPartOf":150,"description":103,"breadcrumb":152,"inLanguage":154},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F",{"@id":151},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":153},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F#breadcrumb","en",{"@type":156,"@id":153,"itemListElement":157},"BreadcrumbList",[158,163],{"@type":159,"position":160,"name":161,"item":162},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":159,"position":164,"name":91},2,{"@type":166,"@id":151,"url":162,"name":124,"description":32,"publisher":167,"inLanguage":112,"potentialAction":169},"WebSite",{"@id":168},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":170,"target":171,"query-input":174},"SearchAction",{"@type":172,"urlTemplate":173},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":176,"@id":168,"name":124,"url":162,"logo":177,"image":183,"sameAs":184,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":195,"location":202,"areaServed":235},"Organization",{"@type":178,"inLanguage":112,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":124},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[185,186,187],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[203,212,224],{"@type":204,"name":205,"geo":206,"address":210,"photo":183,"telephone":211},"Place","Impression Digital - Nottingham",{"@type":207,"latitude":208,"longitude":209},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},"+44 01158 242 212",{"@type":204,"name":213,"geo":214,"address":217,"photo":222,"telephone":223},"Impression Digital - London",{"@type":207,"latitude":215,"longitude":216},"51.50237208377361","-0.09229841534284115",{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":204,"name":225,"geo":226,"address":229},"Impression Digital - New York",{"@type":207,"latitude":227,"longitude":228},"40.726722746949","-74.00527778220652",{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},"160 Varick St","New York","NY","10013","USA",[236,239,241],{"@type":237,"name":238},"Country","Worldwide",{"@type":237,"name":240},"GBR",{"@type":237,"name":234},{"self":243,"collection":249,"about":252,"wp:post_type":255,"curies":260},[244],{"href":245,"targetHints":246},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F8",{"allow":247},[248],"GET",[250],{"href":251},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices",[253],{"href":254},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fservices",[256,258],{"href":257},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=8",{"href":259},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=8",[261],{"name":262,"href":263,"templated":264},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",true,"\u002Four-work\u002Fservice\u002Fseo\u002F",{"id":6,"count":267,"description":268,"name":269,"slug":270,"taxonomy":271,"parent":29,"meta":272,"acf":273,"head_links":276,"resource_count":277,"yoast_title":278,"yoast_meta":279,"yoast_json_ld":298,"_links":331,"link":356},9,"Browse digital marketing case studies from our luxury and beauty clients. Get in touch today, we’d love to discuss any of the services above and how we can help your business achieve your unique business goals.","Luxury &amp; Beauty","luxury-beauty","industries",[],{"sub_title_override":274,"title_override":275},"Trusted by the world's most exciting and ambitious luxury & beauty brands","Luxury & Beauty Case Studies",[],4,"Luxury &amp; Beauty Digital Marketing Case Studies - Impression",[280,281,283,284,286,287,288,289,290,291,292,293,294,295,296,297],{"property":100,"content":278},{"property":102,"content":282},"Explore Impression's case studies from market-leading luxury and beauty brand clients.",{"name":105,"content":106},{"property":108,"content":285},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fluxury-beauty\u002F",{"name":111,"content":112},{"property":114,"content":115},{"property":117,"content":278},{"property":119,"content":282},{"property":121,"content":285},{"property":123,"content":124},{"property":126,"content":127},{"property":129,"content":130},{"property":132,"content":133},{"property":135,"content":38},{"property":137,"content":138},{"property":142,"content":143},{"@context":145,"@graph":299},[300,305,309,313],{"@type":148,"@id":301,"url":301,"name":278,"isPartOf":302,"description":282,"breadcrumb":303,"inLanguage":154},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fluxury-beauty\u002F",{"@id":151},{"@id":304},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fluxury-beauty\u002F#breadcrumb",{"@type":156,"@id":304,"itemListElement":306},[307,308],{"@type":159,"position":160,"name":161,"item":162},{"@type":159,"position":164,"name":269},{"@type":166,"@id":151,"url":162,"name":124,"description":32,"publisher":310,"inLanguage":112,"potentialAction":311},{"@id":168},{"@type":170,"target":312,"query-input":174},{"@type":172,"urlTemplate":173},{"@type":176,"@id":168,"name":124,"url":162,"logo":314,"image":183,"sameAs":315,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":316,"location":317,"areaServed":327},{"@type":178,"inLanguage":112,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":124},[185,186,187],{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},[318,321,324],{"@type":204,"name":205,"geo":319,"address":320,"photo":183,"telephone":211},{"@type":207,"latitude":208,"longitude":209},{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},{"@type":204,"name":213,"geo":322,"address":323,"photo":222,"telephone":223},{"@type":207,"latitude":215,"longitude":216},{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},{"@type":204,"name":225,"geo":325,"address":326},{"@type":207,"latitude":227,"longitude":228},{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},[328,329,330],{"@type":237,"name":238},{"@type":237,"name":240},{"@type":237,"name":234},{"self":332,"collection":337,"about":340,"wp:post_type":343,"curies":354},[333],{"href":334,"targetHints":335},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F189",{"allow":336},[248],[338],{"href":339},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries",[341],{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Findustries",[344,346,348,350,352],{"href":345},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=189",{"href":347},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=189",{"href":349},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=189",{"href":351},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=189",{"href":353},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=189",[355],{"name":262,"href":263,"templated":264},"\u002Four-work\u002Findustry\u002Fluxury-beauty\u002F",{"id":7,"count":358,"description":359,"name":360,"slug":361,"taxonomy":271,"parent":29,"meta":362,"acf":363,"head_links":366,"resource_count":367,"yoast_title":368,"yoast_meta":369,"yoast_json_ld":388,"_links":421,"link":444},57,"\u003Cspan>Discover digital marketing case studies from our retail clients. Speak to our specialists today to find out how we can work together to deliver an integrated digital marketing solution to fit your retail business's needs.\u003C\u002Fspan>","Retail","retail",[],{"sub_title_override":364,"title_override":365},"Trusted by the world's most exciting and ambitious retail brands","Retail Case Studies",[],14,"Retail Digital Marketing Case Studies | Impression",[370,371,373,374,376,377,378,379,380,381,382,383,384,385,386,387],{"property":100,"content":368},{"property":102,"content":372},"Read more on how we have helped our clients from the retail industry, browse our retail digital marketing campaigns and case studies today.",{"name":105,"content":106},{"property":108,"content":375},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F",{"name":111,"content":112},{"property":114,"content":115},{"property":117,"content":368},{"property":119,"content":372},{"property":121,"content":375},{"property":123,"content":124},{"property":126,"content":127},{"property":129,"content":130},{"property":132,"content":133},{"property":135,"content":38},{"property":137,"content":138},{"property":142,"content":143},{"@context":145,"@graph":389},[390,395,399,403],{"@type":148,"@id":391,"url":391,"name":368,"isPartOf":392,"description":372,"breadcrumb":393,"inLanguage":154},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F",{"@id":151},{"@id":394},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F#breadcrumb",{"@type":156,"@id":394,"itemListElement":396},[397,398],{"@type":159,"position":160,"name":161,"item":162},{"@type":159,"position":164,"name":360},{"@type":166,"@id":151,"url":162,"name":124,"description":32,"publisher":400,"inLanguage":112,"potentialAction":401},{"@id":168},{"@type":170,"target":402,"query-input":174},{"@type":172,"urlTemplate":173},{"@type":176,"@id":168,"name":124,"url":162,"logo":404,"image":183,"sameAs":405,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":406,"location":407,"areaServed":417},{"@type":178,"inLanguage":112,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":124},[185,186,187],{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},[408,411,414],{"@type":204,"name":205,"geo":409,"address":410,"photo":183,"telephone":211},{"@type":207,"latitude":208,"longitude":209},{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},{"@type":204,"name":213,"geo":412,"address":413,"photo":222,"telephone":223},{"@type":207,"latitude":215,"longitude":216},{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},{"@type":204,"name":225,"geo":415,"address":416},{"@type":207,"latitude":227,"longitude":228},{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},[418,419,420],{"@type":237,"name":238},{"@type":237,"name":240},{"@type":237,"name":234},{"self":422,"collection":427,"about":429,"wp:post_type":431,"curies":442},[423],{"href":424,"targetHints":425},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F127",{"allow":426},[248],[428],{"href":339},[430],{"href":342},[432,434,436,438,440],{"href":433},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=127",{"href":435},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=127",{"href":437},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=127",{"href":439},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=127",{"href":441},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=127",[443],{"name":262,"href":263,"templated":264},"\u002Four-work\u002Findustry\u002Fretail\u002F",[],[447,463,469,476,483,492,523],{"acf_fc_layout":448,"reduced":264,"top_overlap":449,"bottom_underlap":450,"disable_observer":-1,"style":451,"layout":452,"heading":453,"intro":454,"cta_text":32,"cta_link":32,"columns":455,"show_steps":264,"grid_items":456},"large_column_text","none","small","blue","content_grid","The Challenge","\u003Cp>Clarins approached Impression in late 2020 following a surge in online demand as a result of the pandemic.\u003C\u002Fp>\n\u003Cp>Keen to maintain this momentum moving into 2021, they wanted to focus on improving their ability to reach digital audiences. A key part of this was to ensure that translated content sent from their global team (originally written in French) would read well for a UK audience and perform well in search.\u003C\u002Fp>\n\u003Cp>Clarins asked us to implement a strategy to work towards an end goal of growing 2020&#8217;s traffic by 20% by 2023.\u003C\u002Fp>\n\u003Cp>We had a challenge in that UK ecommerce forecasts suggested that 2021 would struggle to match the pandemic boom and, after a good January, we saw the gap from 2020 widen throughout the rest of Q1 and Q2.\u003C\u002Fp>\n\u003Cp>Specifically, our objectives were to:\u003C\u002Fp>\n","1",[457,459,461],{"text":32,"title":458},"Match or exceed 2020’s monthly traffic figures by Q4",{"text":32,"title":460},"Improve overall organic visibility as recorded in Sistrix, which is a good barometer of site performance that minimises the impact of changing demand",{"text":32,"title":462},"Optimise all agreed focus pages by set deadlines to ensure that changes could be uploaded to the site in time to measure an impact in 2021",{"acf_fc_layout":464,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"style":-1,"layout":-1,"size":465,"container":466,"gutter":-1,"left_gutter":467,"position":32,"image":468,"image_width":66,"image_height":67,"alt":27},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FClarins.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":448,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"style":470,"layout":471,"heading":472,"intro":473,"cta_text":32,"cta_link":32,"columns":474,"show_steps":85,"grid_items":475},"blue_background","logo_grid","The Strategy","\u003Cp>The first three months of working together were entirely focused on optimising copy for 40 key category pages that had been sent to us from their global SEO team.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>The copy had been written in French, then translated into English. However, the French tone of voice did not work for the UK market, and the copy was not optimised for search. Our job was to make the copy work for a UK audience and ensure that it would perform well in search.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We used a Google Sheet to track the content, created by Clarins and built out by Impression to include space for keyword metrics. The sheet allowed us to include more information than other project management tools, and was a fantastic means of ensuring that Clarins and Impression were aligned with the project’s requirements.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">As a measure of our success in optimising the content, we used Google’s natural language API demo to record an entity salience score for the opening paragraph of each category page, ensuring that the top entity was closely related to the page’s primary keyword targets.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Following the category page optimisation, we carried out our own competitor gap analysis to see where competitors were outperforming Clarins. From this analysis, we identified 59 pages that could be improved, many of which had not been looked at in the previous optimisation work.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Alongside the big content optimisation projects, we also supported Clarins by optimising their Black Friday, advent and Christmas pages, and provided recommendations for other seasonal gift pages that should boost performance further in 2022.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We also carried out a full technical audit early in our time working together, and supported the Clarins team as they implemented all of the recommendations that were possible to action on a UK level.\u003C\u002Fli>\n\u003C\u002Ful>\n","4",[],{"acf_fc_layout":477,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"heading":478,"intro":479,"columns":480,"style":24,"layout":481,"grid_items":482},"linked_content_grid","The Results","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We started to meet and exceed 2020 traffic with +6.24% increase over the course of September. A huge achievement given the uncertainty communicated from ecommerce forecasts\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">8.4% increase in organic visibility (Nov 2021 vs Nov 2020)\u003C\u002Fli>\n\u003C\u002Ful>\n","3","left-margin",[],{"acf_fc_layout":484,"reduced":264,"top_overlap":449,"bottom_underlap":449,"disable_observer":-1,"style":485,"layout":486,"testimonials":487},"testimonials","white","full-width",[488],{"quote":489,"logo":490,"logo_width":46,"logo_height":46,"author":491,"byline":27},"\u003Cp>Thank you to the wider Impression team for being so great. You are by far one of the strongest agencies we work with beyond just results, you have really set the bar with ways of working\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","The Ecommerce Team",{"acf_fc_layout":14,"reduced":264,"top_overlap":450,"bottom_underlap":449,"disable_observer":-1,"heading":493,"cta_text":32,"cta_link":32,"case_studies":494},"Related case studies",[495,510],{"id":496,"title":497,"industries":498,"services":500,"clientName":502,"clientLogo":503,"clientLogoWidth":48,"clientLogoHeight":504,"colour":505,"fontColour":506,"image":507,"imageWidth":51,"imageHeight":508,"to":509},904,"179% increase in revenue for ecommerce brand",[499,360],"Home Improvement",[501,91],"Paid Media","Abigail Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FAbigail-Ahern-Logo.svg",32,"#31313a","light","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbigail-Ahern.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fabigail-ahern\u002F",{"id":511,"title":512,"industries":513,"services":515,"clientName":517,"clientLogo":518,"clientLogoWidth":48,"clientLogoHeight":519,"colour":520,"fontColour":24,"image":521,"imageWidth":51,"imageHeight":508,"to":522},7488,"Master jeweller unlocks £1m in monthly revenue",[514,269],"Fashion",[516,91],"Digital PR","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"acf_fc_layout":524,"reduced":264,"top_overlap":449,"bottom_underlap":449,"disable_observer":-1,"heading":525,"title":526,"intro":527},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":529,"id":529,"title":530,"filename":531,"filesize":29,"url":532,"link":533,"alt":32,"author":33,"description":32,"caption":32,"name":534,"status":35,"uploaded_to":36,"date":535,"modified":535,"menu_order":29,"mime_type":536,"type":39,"subtype":537,"icon":41,"width":538,"height":539,"sizes":540},22162,"Clarins2","Clarins2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fclarins\u002Fclarins2\u002F","clarins2","2023-03-27 13:25:22","image\u002Fpng","png",940,560,{"thumbnail":541,"thumbnail-width":46,"thumbnail-height":46,"medium":542,"medium-width":48,"medium-height":543,"medium_large":544,"medium_large-width":51,"medium_large-height":508,"large":545,"large-width":54,"large-height":55,"1536x1536":546,"1536x1536-width":57,"1536x1536-height":547,"2048x2048":548,"2048x2048-width":60,"2048x2048-height":549,"post-thumbnail":550,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":551,"12_col-width":66,"12_col-height":67,"default_landscape":552,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":553,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":554,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":555,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":556,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":557,"11_col-width":79,"11_col-height":67,"staff_image_696_600":558,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":559,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=scale&h=119&q=90&w=200",119,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=scale&h=458&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=scale&h=915&q=90&w=1536",915,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=scale&h=1220&q=90&w=2048",1220,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","#f7e7e6",{"ID":562,"id":562,"title":27,"filename":563,"filesize":29,"url":564,"link":565,"alt":32,"author":33,"description":32,"caption":32,"name":566,"status":35,"uploaded_to":36,"date":567,"modified":567,"menu_order":29,"mime_type":568,"type":39,"subtype":569,"icon":41,"width":570,"height":571,"sizes":572},15797,"zFAbqsVC-Clarins.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FzFAbqsVC-Clarins.svg","\u002Four-work\u002Fclarins\u002Fclarins-5\u002F","clarins-5","2022-02-10 13:32:14","image\u002Fsvg+xml","svg+xml",90,20,{"thumbnail":564,"thumbnail-width":573,"thumbnail-height":573,"medium":564,"medium-width":48,"medium-height":48,"medium_large":564,"medium_large-width":574,"medium_large-height":160,"large":564,"large-width":574,"large-height":575,"1536x1536":564,"1536x1536-width":570,"1536x1536-height":571,"2048x2048":564,"2048x2048-width":570,"2048x2048-height":571,"post-thumbnail":564,"post-thumbnail-width":570,"post-thumbnail-height":571,"12_col":564,"12_col-width":570,"12_col-height":571,"default_landscape":564,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":564,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":564,"6_col_and_margin_short-width":570,"6_col_and_margin_short-height":571,"11_col_and_margin":564,"11_col_and_margin-width":570,"11_col_and_margin-height":571,"9_col_rectangle":564,"9_col_rectangle-width":570,"9_col_rectangle-height":571,"11_col":564,"11_col-width":570,"11_col-height":571,"staff_image_696_600":564,"staff_image_696_600-width":570,"staff_image_696_600-height":571,"rectangular_thumbnail":564,"rectangular_thumbnail-width":570,"rectangular_thumbnail-height":571},640,700,370,"auto",[],[579,581,584],{"path":580,"name":161},"\u002F",{"path":582,"name":583},"\u002Four-work\u002F","Our Work",{"path":585,"name":27},null,{"title":587,"script":588,"meta":651,"link":670},"Clarins | Impression",[589],{"type":590,"key":591,"innerHTML":592},"application\u002Fld+json","yoast-json-ld",{"@context":145,"@graph":593},[594,607,612,619,623,641],{"@type":595,"@id":596,"isPartOf":597,"author":599,"headline":27,"datePublished":602,"dateModified":603,"mainEntityOfPage":604,"wordCount":160,"publisher":605,"inLanguage":112},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fclarins\u002F#article",{"@id":598},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fclarins\u002F",{"name":600,"@id":601},"Matthew Ahern","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456","2022-02-10T14:43:45+00:00","2023-10-06T08:44:30+00:00",{"@id":598},{"@id":606},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@type":608,"@id":598,"url":598,"name":587,"isPartOf":609,"datePublished":602,"dateModified":603,"breadcrumb":610,"inLanguage":154},"WebPage",{"@id":151},{"@id":611},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fclarins\u002F#breadcrumb",{"@type":156,"@id":611,"itemListElement":613},[614,615,617],{"@type":159,"position":160,"name":161,"item":162},{"@type":159,"position":164,"name":583,"item":616},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002F",{"@type":159,"position":618,"name":27},3,{"@type":166,"@id":151,"url":162,"name":124,"description":32,"publisher":620,"inLanguage":112,"potentialAction":621},{"@id":168},{"@type":170,"target":622,"query-input":174},{"@type":172,"urlTemplate":173},{"@type":176,"@id":168,"name":124,"url":162,"logo":624,"image":183,"sameAs":625,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":626,"location":627,"areaServed":637},{"@type":178,"inLanguage":112,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":124},[185,186,187],{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},[628,631,634],{"@type":204,"name":205,"geo":629,"address":630,"photo":183,"telephone":211},{"@type":207,"latitude":208,"longitude":209},{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},{"@type":204,"name":213,"geo":632,"address":633,"photo":222,"telephone":223},{"@type":207,"latitude":215,"longitude":216},{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},{"@type":204,"name":225,"geo":635,"address":636},{"@type":207,"latitude":227,"longitude":228},{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},[638,639,640],{"@type":237,"name":238},{"@type":237,"name":240},{"@type":237,"name":234},{"@type":642,"@id":643,"name":600,"image":644,"description":647,"sameAs":648,"url":650},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456",{"@type":178,"inLanguage":112,"@id":645,"url":646,"contentUrl":646,"caption":600},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96c877644ff9ddf863928733ae86af7666","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",[649],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[652,653,655,656,657,658,659,662,664,665,666,667,668,669],{"name":105,"content":106},{"property":111,"content":654},"en_GB",{"property":114,"content":115},{"property":117,"content":587},{"property":121,"content":598},{"property":123,"content":124},{"property":660,"content":661},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":663,"content":603},"article:modified_time",{"property":126,"content":127},{"property":129,"content":130},{"property":132,"content":133},{"property":135,"content":38},{"name":137,"content":138},{"name":142,"content":143},[]]