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existing product line, the goal was to maintain existing traffic and revenue, and ideally grow them, while reporting across multiple product codes within the same line.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":473,"reduced":270,"top_overlap":465,"bottom_underlap":465,"disable_observer":-1,"style":-1,"layout":-1,"size":474,"container":475,"gutter":-1,"left_gutter":476,"position":32,"image":477,"image_width":67,"image_height":68,"alt":27},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fw507KZnx-Clarins-APAC.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":463,"reduced":270,"top_overlap":465,"bottom_underlap":465,"disable_observer":-1,"style":479,"layout":480,"heading":481,"intro":482,"cta_text":32,"cta_link":32,"columns":470,"show_steps":86,"grid_items":483},"blue_background","content_grid","The Strategy","\u003Cp>The first stage of the strategy was to gain a holistic view of how the existing product performed across APAC markets. This involved research across eight regions to identify performance drivers.\u003C\u002Fp>\n\u003Cp>We established close partnerships with Clarins’ in-house teams across multiple regions, who had:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>A greater understanding of market performance in the APAC region\u003C\u002Fli>\n\u003Cli>Language proficiency that assisted us in keyword research across different markets\u003C\u002Fli>\n\u003Cli>The resource available to optimise, add, redirect or remove URLs for product, campaign and landing pages at scale, which would be project managed by Impression’s SEO team\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>This early collaboration enabled efficient research and set the foundation for optimising pages later in a complex, multi-site project.\u003C\u002Fp>\n\u003Cp>Through this work, we identified branded terms to protect across multiple languages, alongside non-brand keyword opportunities based on competitor analysis across six markets.\u003C\u002Fp>\n\u003Cp>Ahead of launching the new product generation, we mapped all existing product URLs, as the updated versions would be hosted on new URLs. Redirects, content optimisation, and internal link updates were all planned in advance to ensure a smooth transition.\u003C\u002Fp>\n\u003Cp>Our content strategy spanned the full user journey, with optimisations across product and campaign pages to support both new and returning customers at all stages of engagement.\u003C\u002Fp>\n\u003Cp>Originally drafted in English, the content was supported by localisation guidelines for Clarins’ regional teams. These emphasised keyword intent over direct translation, ensuring content reflected how people naturally searched in each market.\u003C\u002Fp>\n\u003Cp>We also created a technical and content checklist to keep updates consistent. One month post-launch, performance reports were delivered across APAC markets to explain and measure the impact of the SEO activity.\u003C\u002Fp>\n",[],{"acf_fc_layout":485,"reduced":270,"top_overlap":465,"bottom_underlap":465,"disable_observer":-1,"heading":486,"intro":487,"columns":470,"style":24,"layout":488,"grid_items":489},"linked_content_grid","The Results","\u003Cp>After launch, we tracked page performance across the APAC region to respond quickly to early organic trends and uncover longer-term growth opportunities.\u003C\u002Fp>\n\u003Cp>To ensure accurate insights, we matched new product codes to their landing pages, enabling us to compare revenue from old versus new codes across eight markets. The YoY results below reflect this comparison:\u003C\u002Fp>\n","left-margin",[490,493,496,499,502,505,508,511],{"title":491,"content":492,"link":32},"Australia 🇦🇺","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+174% product revenue,\u003C\u002Fli>\n\u003Cli aria-level=\"3\">+181% product landing page clicks\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":494,"content":495,"link":32},"Hong Kong 🇭🇰","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+152% product revenue,\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+185% Double Serum landing page clicks (no previous landing page revenue for comparison).\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":497,"content":498,"link":32},"Japan 🇯🇵","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+172% product revenue,\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+50% revenue from product landing pages,\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+60% product landing page clicks.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":500,"content":501,"link":32},"Korea 🇰🇷","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+46% product revenue,\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+1,918% product landing page clicks, (no previous landing page revenue for comparison).\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":503,"content":504,"link":32},"Malaysia 🇲🇾","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+27% product revenue, \u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+11% product landing page clicks.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":506,"content":507,"link":32},"New Zealand 🇳🇿","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+23% product revenue,\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+246% revenue from product landing pages (no previous landing page revenue for comparison).\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":509,"content":510,"link":32},"Singapore 🇸🇬","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+197% product revenue, \u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+359% revenue from product landing pages\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+5% product landing page clicks.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":512,"content":513,"link":32},"Thailand 🇹🇭","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+44% product revenue, \u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+383% revenue from product landing pages, \u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">+53% product landing page clicks.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"acf_fc_layout":515,"reduced":270,"top_overlap":465,"bottom_underlap":465,"disable_observer":-1,"heading":516,"layout":517,"cta_text":518,"style":519,"featured_post":-1,"posts":520},"blogs_module","SEO Blogs","full-width","Read all articles","light",[521,534,545],{"title":522,"excerpt":523,"to":524,"postedAt":525,"readingTime":526,"image":527,"authors":528,"category":532},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[529],{"name":530,"image":531},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":533,"name":93},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"title":535,"excerpt":536,"to":537,"postedAt":538,"readingTime":526,"image":539,"authors":540,"category":542},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[541],{"name":530,"image":531},{"to":543,"name":544},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"title":546,"excerpt":547,"to":548,"postedAt":549,"readingTime":550,"image":551,"authors":552,"category":559},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[553,556],{"name":554,"image":555},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":557,"image":558},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":533,"name":93},{"acf_fc_layout":14,"reduced":270,"top_overlap":465,"bottom_underlap":464,"disable_observer":-1,"heading":561,"cta_text":562,"cta_link":32,"case_studies":563},"More SEO case studies","See our work",[564,577,591],{"id":565,"title":566,"industries":567,"services":569,"clientName":570,"clientLogo":571,"clientLogoWidth":49,"clientLogoHeight":572,"colour":573,"fontColour":24,"image":574,"imageWidth":52,"imageHeight":575,"to":576},32905,"Strategic migration approach increases revenue by 50%",[568,366],"Automotive",[93],"Alloy Wheels Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FAWD_Logo.svg",40,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FAlloy-Wheels-Direct.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Falloy-wheels-direct\u002F",{"id":578,"title":579,"industries":580,"services":581,"clientName":585,"clientLogo":586,"clientLogoWidth":49,"clientLogoHeight":587,"colour":588,"fontColour":519,"image":589,"imageWidth":52,"imageHeight":575,"to":590},31088,"Winter strategy achieves 24% increase in off-peak revenue",[366],[582,583,93,584],"Digital PR","Paid Media","Strategy","Gazeboshop","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FGazeboshop-Logo.svg",63,"#2d428e","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FGazeboshop-Strategy.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fgazeboshop-strategy\u002F",{"id":592,"title":593,"industries":594,"services":597,"clientName":598,"clientLogo":599,"clientLogoWidth":49,"clientLogoHeight":600,"colour":573,"fontColour":24,"image":601,"imageWidth":52,"imageHeight":575,"to":602},28939,"SaaS brand unlocks 32% traffic increase and award shortlist ",[595,596],"SaaS","Technology",[93],"The Access Group","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Faccess-group.svg",46,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FThe-Access-Group.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fthe-access-group\u002F",{"acf_fc_layout":604,"reduced":270,"top_overlap":464,"bottom_underlap":464,"disable_observer":-1,"heading":605,"title":606,"intro":607},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, give us a call or drop us an email. 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