[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Four-work\u002Fand-so-to-bed-digital-pr":3},{"date":4,"date_gmt":4,"industries":5,"services":8,"coauthors":10,"class_list":12,"acf":21,"head_links":659,"breadcrumbs":660,"head":667},"2023-03-27T13:18:56",[6,7],22,127,[9],9,[11],143,[13,14,15,16,17,18,19,20],"post-22082","case_studies","type-case_studies","status-publish","hentry","industries-home-improvement","industries-retail","services-digital-pr",{"hero":22,"page_content_modules":471,"tease_image":609,"tease_background_colour":641,"client_logo":642,"font_colour":658,"kpis":461},{"type":23,"style":24,"image":25,"background_video_hd":85,"background_video_sd":85,"title":86,"heading":87,"intro":88,"award_logos":85,"button_text":32,"button_link":32,"categories":89,"kpis":461},"case-study","dark",{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":32,"author":33,"description":32,"caption":32,"name":34,"status":35,"uploaded_to":36,"date":37,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},22158,"ASTB","ASTB.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&q=90","\u002Four-work\u002Fand-so-to-bed-digital-pr\u002Fastb-6\u002F","","12","astb-6","inherit",22082,"2023-03-27 12:00:50","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1880,775,{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":49,"medium_large":50,"medium_large-width":51,"medium_large-height":52,"large":53,"large-width":54,"large-height":55,"1536x1536":56,"1536x1536-width":57,"1536x1536-height":58,"2048x2048":59,"2048x2048-width":60,"2048x2048-height":61,"post-thumbnail":62,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":65,"12_col-width":66,"12_col-height":67,"default_landscape":68,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":71,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":72,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":67,"staff_image_696_600":80,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=scale&h=82&q=90&w=200",200,82,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=scale&h=317&q=90&w=768",768,317,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=scale&h=633&q=90&w=1536",1536,633,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=scale&h=844&q=90&w=2048",2048,844,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"And So To Bed","Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer","\u003Cp>And So To Bed is a retailer of the world&#8217;s finest luxury beds, mattresses and bedroom furniture. They have been curating, recommending and retailing the world&#8217;s finest luxury beds, mattresses and bedroom furniture for nearly half a century. And So To Bed is an \u003Ca href=\"\u002Fsectors\u002Fecommerce-marketing-agency\u002F\">e-commerce\u003C\u002Fa> site with 20 showrooms nationwide.\u003C\u002Fp>\n",[90,268,373],{"id":9,"count":91,"description":32,"name":92,"slug":93,"taxonomy":94,"parent":29,"meta":95,"acf":96,"head_links":98,"resource_count":29,"yoast_title":99,"yoast_meta":100,"yoast_json_ld":146,"_links":244,"link":267},29,"Digital PR","digital-pr","services",[],{"sub_title_override":97,"title_override":32},"Digital PR Case Studies",[],"Digital PR Case Studies - Impression",[101,103,106,109,112,115,118,120,122,124,127,130,133,136,138,141,143],{"property":102,"content":99},"title",{"property":104,"content":105},"description","Explore our digital PR case studies and campaigns. See how we have gained a wide range of coverage with successful creative content campaigns for our clients.",{"name":107,"content":108},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":110,"content":111},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fdigital-pr\u002F",{"name":113,"content":114},"og:locale","en-GB",{"property":116,"content":117},"og:type","article",{"property":119,"content":99},"og:title",{"property":121,"content":105},"og:description",{"property":123,"content":111},"og:url",{"property":125,"content":126},"og:site_name","Impression",{"property":128,"content":129},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":131,"content":132},"og:image:width",1200,{"property":134,"content":135},"og:image:height",630,{"property":137,"content":38},"og:image:type",{"property":139,"content":140},"twitter:card","summary_large_image",{"property":142,"content":105},"twitter:description",{"property":144,"content":145},"twitter:site","@impressiontalk",{"@context":147,"@graph":148},"https:\u002F\u002Fschema.org",[149,157,167,177],{"@type":150,"@id":151,"url":151,"name":99,"isPartOf":152,"description":105,"breadcrumb":154,"inLanguage":156},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fdigital-pr\u002F",{"@id":153},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":155},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fdigital-pr\u002F#breadcrumb","en",{"@type":158,"@id":155,"itemListElement":159},"BreadcrumbList",[160,165],{"@type":161,"position":162,"name":163,"item":164},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":161,"position":166,"name":92},2,{"@type":168,"@id":153,"url":164,"name":126,"description":32,"publisher":169,"inLanguage":114,"potentialAction":171},"WebSite",{"@id":170},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":172,"target":173,"query-input":176},"SearchAction",{"@type":174,"urlTemplate":175},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":178,"@id":170,"name":126,"url":164,"logo":179,"image":185,"sameAs":186,"@context":190,"email":191,"foundingDate":192,"legalName":193,"vatID":194,"description":195,"telephone":196,"address":197,"location":204,"areaServed":237},"Organization",{"@type":180,"inLanguage":114,"@id":181,"url":182,"contentUrl":182,"width":183,"height":184,"caption":126},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[187,188,189],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[205,214,226],{"@type":206,"name":207,"geo":208,"address":212,"photo":185,"telephone":213},"Place","Impression Digital - Nottingham",{"@type":209,"latitude":210,"longitude":211},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},"+44 01158 242 212",{"@type":206,"name":215,"geo":216,"address":219,"photo":224,"telephone":225},"Impression Digital - London",{"@type":209,"latitude":217,"longitude":218},"51.50237208377361","-0.09229841534284115",{"@type":198,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":203},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":206,"name":227,"geo":228,"address":231},"Impression Digital - New York",{"@type":209,"latitude":229,"longitude":230},"40.726722746949","-74.00527778220652",{"@type":198,"streetAddress":232,"addressLocality":233,"addressRegion":234,"postalCode":235,"addressCountry":236},"160 Varick St","New York","NY","10013","USA",[238,241,243],{"@type":239,"name":240},"Country","Worldwide",{"@type":239,"name":242},"GBR",{"@type":239,"name":236},{"self":245,"collection":251,"about":254,"wp:post_type":257,"curies":262},[246],{"href":247,"targetHints":248},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F9",{"allow":249},[250],"GET",[252],{"href":253},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices",[255],{"href":256},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fservices",[258,260],{"href":259},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=9",{"href":261},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=9",[263],{"name":264,"href":265,"templated":266},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",true,"\u002Four-work\u002Fservice\u002Fdigital-pr\u002F",{"id":6,"count":269,"description":270,"name":271,"slug":272,"taxonomy":273,"parent":29,"meta":274,"acf":275,"head_links":278,"resource_count":29,"yoast_title":289,"yoast_meta":290,"yoast_json_ld":310,"_links":343,"link":372},18,"\u003Cspan>Browse digital marketing case studies from our home improvement clients. Like the results that you see? Get in touch today to discuss how we can help you reach your unique business goals with a tailored digital marketing solution.\u003C\u002Fspan>","Home Improvement","home-improvement","industries",[],{"sub_title_override":276,"title_override":277},"Trusted by the world's most exciting and ambitious home improvement brands","Home Improvement Case Studies",[279,281,284,286],{"rel":110,"href":280},"https:\u002F\u002Fwww.impressiondigital.com",{"rel":282,"href":280,"hreflang":283},"alternate","en-gb",{"rel":282,"href":280,"hreflang":285},"x-default",{"rel":282,"href":287,"hreflang":288},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002F","en-us","Home Improvement Digital Marketing Case Studies | Impression",[291,292,294,295,297,299,300,301,302,303,304,305,306,307,308,309],{"property":102,"content":289},{"property":104,"content":293},"Read more on how we have helped our clients in the home improvement industry, browse our home improvement digital marketing campaigns and case studies today.",{"name":107,"content":108},{"property":110,"content":296},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fhome-improvement\u002F",{"name":113,"content":298},"en_GB",{"property":116,"content":117},{"property":119,"content":289},{"property":121,"content":293},{"property":123,"content":296},{"property":125,"content":126},{"property":128,"content":129},{"property":131,"content":132},{"property":134,"content":135},{"property":137,"content":38},{"property":139,"content":140},{"property":144,"content":145},{"@context":147,"@graph":311},[312,317,321,325],{"@type":150,"@id":313,"url":313,"name":289,"isPartOf":314,"description":293,"breadcrumb":315,"inLanguage":156},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fhome-improvement\u002F",{"@id":153},{"@id":316},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fhome-improvement\u002F#breadcrumb",{"@type":158,"@id":316,"itemListElement":318},[319,320],{"@type":161,"position":162,"name":163,"item":164},{"@type":161,"position":166,"name":271},{"@type":168,"@id":153,"url":164,"name":126,"description":32,"publisher":322,"inLanguage":114,"potentialAction":323},{"@id":170},{"@type":172,"target":324,"query-input":176},{"@type":174,"urlTemplate":175},{"@type":178,"@id":170,"name":126,"url":164,"logo":326,"image":185,"sameAs":327,"@context":190,"email":191,"foundingDate":192,"legalName":193,"vatID":194,"description":195,"telephone":196,"address":328,"location":329,"areaServed":339},{"@type":180,"inLanguage":114,"@id":181,"url":182,"contentUrl":182,"width":183,"height":184,"caption":126},[187,188,189],{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},[330,333,336],{"@type":206,"name":207,"geo":331,"address":332,"photo":185,"telephone":213},{"@type":209,"latitude":210,"longitude":211},{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},{"@type":206,"name":215,"geo":334,"address":335,"photo":224,"telephone":225},{"@type":209,"latitude":217,"longitude":218},{"@type":198,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":203},{"@type":206,"name":227,"geo":337,"address":338},{"@type":209,"latitude":229,"longitude":230},{"@type":198,"streetAddress":232,"addressLocality":233,"addressRegion":234,"postalCode":235,"addressCountry":236},[340,341,342],{"@type":239,"name":240},{"@type":239,"name":242},{"@type":239,"name":236},{"self":344,"collection":353,"about":356,"wp:post_type":359,"curies":370},[345],{"href":346,"targetHints":347},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F22",{"allow":348},[250,349,350,351,352],"POST","PUT","PATCH","DELETE",[354],{"href":355},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries",[357],{"href":358},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Findustries",[360,362,364,366,368],{"href":361},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=22",{"href":363},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=22",{"href":365},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=22",{"href":367},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=22",{"href":369},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=22",[371],{"name":264,"href":265,"templated":266},"\u002Four-work\u002Findustry\u002Fhome-improvement\u002F",{"id":7,"count":374,"description":375,"name":376,"slug":377,"taxonomy":273,"parent":29,"meta":378,"acf":379,"head_links":382,"resource_count":383,"yoast_title":384,"yoast_meta":385,"yoast_json_ld":404,"_links":437,"link":460},57,"\u003Cspan>Discover digital marketing case studies from our retail clients. Speak to our specialists today to find out how we can work together to deliver an integrated digital marketing solution to fit your retail business's needs.\u003C\u002Fspan>","Retail","retail",[],{"sub_title_override":380,"title_override":381},"Trusted by the world's most exciting and ambitious retail brands","Retail Case Studies",[],14,"Retail Digital Marketing Case Studies | Impression",[386,387,389,390,392,393,394,395,396,397,398,399,400,401,402,403],{"property":102,"content":384},{"property":104,"content":388},"Read more on how we have helped our clients from the retail industry, browse our retail digital marketing campaigns and case studies today.",{"name":107,"content":108},{"property":110,"content":391},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F",{"name":113,"content":114},{"property":116,"content":117},{"property":119,"content":384},{"property":121,"content":388},{"property":123,"content":391},{"property":125,"content":126},{"property":128,"content":129},{"property":131,"content":132},{"property":134,"content":135},{"property":137,"content":38},{"property":139,"content":140},{"property":144,"content":145},{"@context":147,"@graph":405},[406,411,415,419],{"@type":150,"@id":407,"url":407,"name":384,"isPartOf":408,"description":388,"breadcrumb":409,"inLanguage":156},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F",{"@id":153},{"@id":410},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F#breadcrumb",{"@type":158,"@id":410,"itemListElement":412},[413,414],{"@type":161,"position":162,"name":163,"item":164},{"@type":161,"position":166,"name":376},{"@type":168,"@id":153,"url":164,"name":126,"description":32,"publisher":416,"inLanguage":114,"potentialAction":417},{"@id":170},{"@type":172,"target":418,"query-input":176},{"@type":174,"urlTemplate":175},{"@type":178,"@id":170,"name":126,"url":164,"logo":420,"image":185,"sameAs":421,"@context":190,"email":191,"foundingDate":192,"legalName":193,"vatID":194,"description":195,"telephone":196,"address":422,"location":423,"areaServed":433},{"@type":180,"inLanguage":114,"@id":181,"url":182,"contentUrl":182,"width":183,"height":184,"caption":126},[187,188,189],{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},[424,427,430],{"@type":206,"name":207,"geo":425,"address":426,"photo":185,"telephone":213},{"@type":209,"latitude":210,"longitude":211},{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},{"@type":206,"name":215,"geo":428,"address":429,"photo":224,"telephone":225},{"@type":209,"latitude":217,"longitude":218},{"@type":198,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":203},{"@type":206,"name":227,"geo":431,"address":432},{"@type":209,"latitude":229,"longitude":230},{"@type":198,"streetAddress":232,"addressLocality":233,"addressRegion":234,"postalCode":235,"addressCountry":236},[434,435,436],{"@type":239,"name":240},{"@type":239,"name":242},{"@type":239,"name":236},{"self":438,"collection":443,"about":445,"wp:post_type":447,"curies":458},[439],{"href":440,"targetHints":441},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F127",{"allow":442},[250,349,350,351,352],[444],{"href":355},[446],{"href":358},[448,450,452,454,456],{"href":449},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=127",{"href":451},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=127",{"href":453},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=127",{"href":455},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=127",{"href":457},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=127",[459],{"name":264,"href":265,"templated":266},"\u002Four-work\u002Findustry\u002Fretail\u002F",[462,465,468],{"kpi":463,"description":464},"501","Backlinks",{"kpi":466,"description":467},"60%","Increase in organic traffic YoY",{"kpi":469,"description":470},"65","Average domain rating",[472,478,484,492,507,544,553,562,604],{"acf_fc_layout":473,"reduced":266,"top_overlap":474,"bottom_underlap":475,"disable_observer":-1,"heading":476,"content":477},"full_width_text","small","none","The Challenge:","\u003Cp class=\"intro\">And So To Bed has been a client of Impression since June 2021. At the time, they were seeking an agency partner to help them increase their organic search visibility.\u003C\u002Fp>\n\u003Cp>And So To Bed faced the following challenges:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cstrong>Big players in the industry were investing in proactive digital PR activity\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cstrong>A larger volume of high authority links was required to boost search visibility and page one keyword rankings\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cstrong>Despite already having created credible content, specialist partnerships were not being utilised to position the brand as an expert in its field\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>To align with their wider business goals, our strategy set out to showcase ASTB’s excellent knowledge and industry insight through proactive and reactive opportunities, targeting new and relevant domains to increase organic presence and position the brand credibly.\u003C\u002Fp>\n",{"acf_fc_layout":479,"reduced":266,"top_overlap":474,"bottom_underlap":474,"disable_observer":-1,"style":-1,"layout":-1,"size":480,"container":481,"gutter":-1,"left_gutter":482,"position":32,"image":483,"image_width":66,"image_height":67,"alt":27},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FMfBZLsKj-ASTB.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":485,"reduced":266,"top_overlap":474,"bottom_underlap":474,"disable_observer":-1,"style":486,"layout":487,"heading":488,"intro":489,"cta_text":32,"cta_link":32,"columns":490,"show_steps":85,"grid_items":491},"large_column_text","blue_background","logo_grid","The Strategy:","\u003Cp class=\"intro\">Due to a slightly more scaled-back PR investment, larger creative content campaigns were unrealistic and so our approach needed to work hard to maximise results within the time that we had.\u003C\u002Fp>\n\u003Cp>Our digital PR strategy focused on quick win reactive and proactive pieces of content and commentary utilising the expertise of its partnered specialists. For example, leaning on the advice from And So To Bed’s in-house sleep doctor, we produced a reactive piece of content on \u003Ca href=\"https:\u002F\u002Fwww.andsotobed.co.uk\u002Farticle\u002F85-world-mental-health-day-and-the-clocks-going-back\">how to prepare for the clocks going forward\u002Fbackward\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>This “always-on” approach to link building allowed for flexibility with reactive topics depending on the month, industry seasonality and wider news agenda. We collaborated closely with both the And So To Bed internal teams to ensure topics aligned with their content calendars and any focuses they had.\u003C\u002Fp>\n\u003Cp>Across a 12-month period, PR activity focused on topics and content that And So To Bed’s core audiences would find genuinely interesting, for example, content around sleep awareness days, seasons (like this one on \u003Ca href=\"https:\u002F\u002Fwww.andsotobed.co.uk\u002Fnews?pg=1Array\">how to sleep in the heat\u003C\u002Fa>) and themes that the brand itself would be proud to promote.\u003C\u002Fp>\n\u003Cp>Informative content, such as ‘how to’ guides, helped position And So To Bed as experts in their industry. For example, this guide on \u003Ca href=\"https:\u002F\u002Fwww.andsotobed.co.uk\u002Farticle\u002F76-how-to-look-after-your-new-mattress\">how to look after your new mattress\u003C\u002Fa> included content that ASTB’s audience would find useful, such as what to do when your new mattress arrives, caring for your mattress, how often you should flip your mattress and cleaning tips.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":493,"reduced":266,"top_overlap":474,"bottom_underlap":475,"disable_observer":-1,"heading":494,"intro":495,"columns":490,"style":24,"layout":496,"grid_items":497},"linked_content_grid","The Results:","\u003Cp>Since the start of our relationship, we are proud to have achieved the following results.\u003C\u002Fp>\n\u003Cp>In addition, our strategy drove an overall improvement on branded and targeted core keywords with the majority moving onto the first page.\u003C\u002Fp>\n","left-margin",[498,500,502,505],{"title":463,"content":499,"link":32},"\u003Cp>Links\u003C\u002Fp>\n",{"title":469,"content":501,"link":32},"\u003Cp>Avg. Domain Rating\u003C\u002Fp>\n",{"title":503,"content":504,"link":32},"41","\u003Cp>DR rating, increased from 36\u003C\u002Fp>\n",{"title":466,"content":506,"link":32},"\u003Cp>Increase in organic traffic YoY\u003C\u002Fp>\n",{"acf_fc_layout":508,"reduced":266,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"logos":509},"logos_horizontal",[510,515,519,522,525,529,533,536,540],{"src":511,"height":512,"width":513,"alt":514},"https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F10\u002Ffeaturedin.svg",160,538,"featuredin",{"src":516,"height":517,"width":70,"alt":518},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FOz6ZVsdG-Ideal-Home.svg",130,"Ideal Home",{"src":520,"height":517,"width":70,"alt":521},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FMsEF84lH-Stylist.svg","Stylist",{"src":523,"height":517,"width":70,"alt":524},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FvObiAtnX-glamour.svg","glamour",{"src":526,"height":6,"width":527,"alt":528},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fj6LKCzRF-metro2.svg",105,"metro2",{"src":530,"height":531,"width":70,"alt":532},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FdGT1oIB0-The_Sun-News.svg",115,"The_Sun-News",{"src":534,"height":517,"width":70,"alt":535},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002F0cEkMpKY-cosmopolitan.svg","cosmopolitan",{"src":537,"height":517,"width":538,"alt":539},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FwNhsWOmj-GQ3.svg",400,"GQ3",{"src":541,"height":542,"width":70,"alt":543},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fd1BX0CIw-The-Mirror.svg",116,"The-Mirror",{"acf_fc_layout":545,"reduced":266,"top_overlap":475,"bottom_underlap":474,"disable_observer":-1,"layout":546,"options":547,"text":548,"images":549},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">organic visibility\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">The graph displays And So To Bed’s organic visibility over the last year.\u003C\u002Fp>\n\u003Cp>Pins A-L highlight where a large influx of backlinks have been earned through digital PR activity, correlating with an increase in visibility.\u003C\u002Fp>\n",[550],{"src":551,"width":63,"height":67,"alt":552},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB-Graph.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","ASTB-Graph",{"acf_fc_layout":554,"reduced":266,"top_overlap":474,"bottom_underlap":475,"disable_observer":-1,"style":555,"layout":496,"testimonials":556},"testimonials","white",[557],{"quote":558,"logo":559,"logo_width":46,"logo_height":46,"author":560,"byline":561},"\u003Cp>We're really pleased with the results we've seen working with Impression's Digital PR team. Impression's proactivity and focus have been essential to our digital strategy to drive organic traffic and increase brand visibility\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alexandra Ford","Ecommerce & Marketing Manager, And So To Bed",{"acf_fc_layout":14,"reduced":266,"top_overlap":475,"bottom_underlap":475,"disable_observer":-1,"heading":563,"cta_text":564,"cta_link":565,"case_studies":566},"Digital PR case studies","See our work","\u002Four-work\u002F",[567,580,593],{"id":568,"title":569,"industries":570,"services":571,"clientName":572,"clientLogo":573,"clientLogoWidth":48,"clientLogoHeight":574,"colour":575,"fontColour":576,"image":577,"imageWidth":51,"imageHeight":578,"to":579},17595,"Reactive campaign achieves 180+ links for national card retailer",[376],[92],"Funky Pigeon","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F9BQwS8b2-Funky-Pigeon.svg",35,"#553170","light","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Ffunky-pigeon\u002F",{"id":581,"title":582,"industries":583,"services":586,"clientName":587,"clientLogo":588,"clientLogoWidth":48,"clientLogoHeight":589,"colour":590,"fontColour":576,"image":591,"imageWidth":51,"imageHeight":578,"to":592},1656,"700+ links drives success in a competitive SERP landscape",[584,585],"Automotive","Finance",[92],"Marmalade &#8211; Digital PR","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,"#0C8585","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002Ffhq8NnMZ-Marmalade-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-digital-pr\u002F",{"id":594,"title":595,"industries":596,"services":598,"clientName":599,"clientLogo":600,"clientLogoWidth":48,"clientLogoHeight":48,"colour":601,"fontColour":576,"image":602,"imageWidth":51,"imageHeight":578,"to":603},15751,"236+ links helps travel brand boost visibility in UK market",[597],"Travel",[92],"PaulCamper","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FZrbw5UG1-PaulCamper.svg","#fc633a","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FPaulCamper.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fpaulcamper\u002F",{"acf_fc_layout":605,"reduced":266,"top_overlap":475,"bottom_underlap":475,"disable_observer":-1,"heading":606,"title":607,"intro":608},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":610,"id":610,"title":611,"filename":612,"filesize":29,"url":613,"link":614,"alt":32,"author":33,"description":32,"caption":32,"name":615,"status":35,"uploaded_to":36,"date":616,"modified":616,"menu_order":29,"mime_type":617,"type":39,"subtype":618,"icon":41,"width":619,"height":620,"sizes":621},22160,"ASTB2","ASTB2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fand-so-to-bed-digital-pr\u002Fastb2\u002F","astb2","2023-03-27 13:22:48","image\u002Fpng","png",940,560,{"thumbnail":622,"thumbnail-width":46,"thumbnail-height":46,"medium":623,"medium-width":48,"medium-height":624,"medium_large":625,"medium_large-width":51,"medium_large-height":578,"large":626,"large-width":54,"large-height":55,"1536x1536":627,"1536x1536-width":57,"1536x1536-height":628,"2048x2048":629,"2048x2048-width":60,"2048x2048-height":630,"post-thumbnail":631,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":632,"12_col-width":66,"12_col-height":67,"default_landscape":633,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":634,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":635,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":636,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":637,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":638,"11_col-width":79,"11_col-height":67,"staff_image_696_600":639,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":640,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=scale&h=119&q=90&w=200",119,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=scale&h=458&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=scale&h=915&q=90&w=1536",915,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=scale&h=1220&q=90&w=2048",1220,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","#eee5d9",{"ID":643,"id":643,"title":27,"filename":644,"filesize":29,"url":645,"link":646,"alt":32,"author":33,"description":32,"caption":32,"name":647,"status":35,"uploaded_to":36,"date":648,"modified":648,"menu_order":29,"mime_type":649,"type":39,"subtype":650,"icon":41,"width":651,"height":6,"sizes":652},22154,"v74jU1wH-ASTB.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fv74jU1wH-ASTB.svg","\u002Four-work\u002Fand-so-to-bed-digital-pr\u002Fastb-4\u002F","astb-4","2023-03-27 11:35:23","image\u002Fsvg+xml","svg+xml",110,{"thumbnail":645,"thumbnail-width":653,"thumbnail-height":653,"medium":645,"medium-width":48,"medium-height":654,"medium_large":645,"medium_large-width":655,"medium_large-height":656,"large":645,"large-width":655,"large-height":657,"1536x1536":645,"1536x1536-width":651,"1536x1536-height":6,"2048x2048":645,"2048x2048-width":651,"2048x2048-height":6,"post-thumbnail":645,"post-thumbnail-width":651,"post-thumbnail-height":6,"12_col":645,"12_col-width":651,"12_col-height":6,"default_landscape":645,"default_landscape-width":651,"default_landscape-height":6,"default_portrait":645,"default_portrait-width":651,"default_portrait-height":6,"6_col_and_margin_short":645,"6_col_and_margin_short-width":651,"6_col_and_margin_short-height":6,"11_col_and_margin":645,"11_col_and_margin-width":651,"11_col_and_margin-height":6,"9_col_rectangle":645,"9_col_rectangle-width":651,"9_col_rectangle-height":6,"11_col":645,"11_col-width":651,"11_col-height":6,"staff_image_696_600":645,"staff_image_696_600-width":651,"staff_image_696_600-height":6,"rectangular_thumbnail":645,"rectangular_thumbnail-width":651,"rectangular_thumbnail-height":6},640,40,700,20,370,"auto",[],[661,663,665],{"path":662,"name":163},"\u002F",{"path":565,"name":664},"Our Work",{"path":666,"name":86},null,{"title":668,"script":669,"meta":734,"link":754},"And So To Bed | Our Work | Digital PR | Impression",[670],{"type":671,"key":672,"innerHTML":673},"application\u002Fld+json","yoast-json-ld",{"@context":147,"@graph":674},[675,689,695,702,706,724],{"@type":676,"@id":677,"isPartOf":678,"author":680,"headline":86,"datePublished":683,"dateModified":684,"mainEntityOfPage":685,"wordCount":686,"publisher":687,"inLanguage":114},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fand-so-to-bed-digital-pr\u002F#article",{"@id":679},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fand-so-to-bed-digital-pr\u002F",{"name":681,"@id":682},"Petar Jovetic","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e","2023-03-27T13:18:56+00:00","2025-09-09T14:54:51+00:00",{"@id":679},4,{"@id":688},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@type":690,"@id":679,"url":679,"name":668,"isPartOf":691,"datePublished":683,"dateModified":684,"description":692,"breadcrumb":693,"inLanguage":156},"WebPage",{"@id":153},"And So To Bed has been a client of Impression since June 2021. They were seeking an agency partner to help them increase their organic search visibility.",{"@id":694},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fand-so-to-bed-digital-pr\u002F#breadcrumb",{"@type":158,"@id":694,"itemListElement":696},[697,698,700],{"@type":161,"position":162,"name":163,"item":164},{"@type":161,"position":166,"name":664,"item":699},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002F",{"@type":161,"position":701,"name":86},3,{"@type":168,"@id":153,"url":164,"name":126,"description":32,"publisher":703,"inLanguage":114,"potentialAction":704},{"@id":170},{"@type":172,"target":705,"query-input":176},{"@type":174,"urlTemplate":175},{"@type":178,"@id":170,"name":126,"url":164,"logo":707,"image":185,"sameAs":708,"@context":190,"email":191,"foundingDate":192,"legalName":193,"vatID":194,"description":195,"telephone":196,"address":709,"location":710,"areaServed":720},{"@type":180,"inLanguage":114,"@id":181,"url":182,"contentUrl":182,"width":183,"height":184,"caption":126},[187,188,189],{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},[711,714,717],{"@type":206,"name":207,"geo":712,"address":713,"photo":185,"telephone":213},{"@type":209,"latitude":210,"longitude":211},{"@type":198,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},{"@type":206,"name":215,"geo":715,"address":716,"photo":224,"telephone":225},{"@type":209,"latitude":217,"longitude":218},{"@type":198,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":203},{"@type":206,"name":227,"geo":718,"address":719},{"@type":209,"latitude":229,"longitude":230},{"@type":198,"streetAddress":232,"addressLocality":233,"addressRegion":234,"postalCode":235,"addressCountry":236},[721,722,723],{"@type":239,"name":240},{"@type":239,"name":242},{"@type":239,"name":236},{"@type":725,"@id":726,"name":681,"image":727,"description":730,"sameAs":731,"url":733},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e",{"@type":180,"inLanguage":114,"@id":728,"url":729,"contentUrl":729,"caption":681},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=962a3fd5db6f3dc00862f90bacced770aa","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.",[732],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpetarjovetic\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F",[735,736,737,738,739,740,741,742,743,746,748,749,750,751,752,753],{"name":104,"content":692},{"name":107,"content":108},{"property":113,"content":298},{"property":116,"content":117},{"property":119,"content":668},{"property":121,"content":692},{"property":123,"content":679},{"property":125,"content":126},{"property":744,"content":745},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":747,"content":684},"article:modified_time",{"property":128,"content":129},{"property":131,"content":132},{"property":134,"content":135},{"property":137,"content":38},{"name":139,"content":140},{"name":144,"content":145},[]]