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These 3 changes focused primarily on 3 main psychological levers: usability, motivation and trust.\u003C\u002Fp>\n","1",[499,502,505],{"text":500,"title":501},"\u003Cp>Data: We identified that users were having difficulty locating products 'on one of the main and top-visited category pages of the website. Despite utilising a mega-menu function, where different product types can be selected, users were not sure what the names of each product type meant. 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