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Seeing this competition, And So To Bed sought a cutting-edge PR strategy that would build trust and authority to compete in SERPs\u003C\u002Fp>\n\u003Cp>With the nature of sleep being so closely related to health, And So To Bed needed to be positioned as the go-to for all sleep-related queries, demonstrating its expertise in the area.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":475,"reduced":271,"top_overlap":467,"bottom_underlap":467,"disable_observer":-1,"style":-1,"layout":-1,"size":476,"container":477,"gutter":-1,"left_gutter":478,"position":33,"image":479,"image_width":68,"image_height":69,"alt":28},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FyvfcH5bO-ASTB-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":465,"reduced":271,"top_overlap":467,"bottom_underlap":467,"disable_observer":-1,"style":481,"layout":482,"heading":483,"intro":484,"cta_text":33,"cta_link":33,"columns":472,"show_steps":22,"grid_items":485},"blue_background","content_grid","The Strategy","\u003Cp>Following the foundations of E-E-A-T, for all content to have authority and trust, we needed commentary from individual experts to ensure we had legitimate expertise.\u003C\u002Fp>\n\u003Cp>We partnered with health &amp; sleep experts, leveraging their insights on a consistent basis to ensure our external press activity surrounding sleep health, sleep trends and hygiene were guided by E-E-A-T principles.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>The more consistency we could show in our press activity with our expert, the better the association we’d build between the brand and the expert. 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