[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fnewsletter":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":97,"breadcrumbs":98,"head":105},"2023-01-16T17:10:44",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-20871","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","dark",false,"SIGN UP","Get the latest in digital marketing, sent to your inbox every fortnight","\u003Cdiv>We know what makes good content. So if you fancy finding something genuinely useful in your inbox, sign up to our newsletter.\u003C\u002Fdiv>\n",[24,37,43,48,92],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"layout":28,"options":29,"text":30,"images":31},"image_text",true,"small","image_right","single_image","\u003Cp class=\"small-caps\">Your bi-weekly newsletter\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">What can you expect to find in your newsletter?\u003C\u002Fp>\n\u003Cp>Your Impression newsletter includes invites to our upcoming \u003Ca href=\"\u002Fevents\u002F\">events\u003C\u002Fa>, free \u003Ca href=\"\u002Fresources\u002F\">white paper content\u003C\u002Fa> and a round-up of the latest \u003Ca href=\"\u002Fblog\u002F\">industry news\u003C\u002Fa>. We’ll also send you invites to our online events the week before they go live and if you can’t make the date, registering will ensure you get the link to the recording.\u003C\u002Fp>\n\u003Cp>Your email address is safe with us – we’ll only use it to share free resources and industry updates. You can unsubscribe at any time and you’ll find a link to update your communication preferences.\u003C\u002Fp>\n",[32],{"src":33,"width":34,"height":35,"alt":36},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fkitchen-3-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C310%2C3329%2C1557&w=1860",1860,870,"kitchen-3",{"acf_fc_layout":38,"reduced":26,"top_overlap":39,"bottom_underlap":27,"disable_observer":-1,"heading":40,"image":41,"image_width":42,"image_height":42},"newsletter","none","Be in the know. Sign up for your digital marketing newsletter","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F03\u002FNewsletter-Graphic.svg",200,{"acf_fc_layout":44,"reduced":26,"top_overlap":27,"bottom_underlap":45,"disable_observer":-1,"heading":46,"content":47},"full_width_text","large","Want to know more about events by Impression?","\u003Cp>\u003Ciframe loading=\"lazy\" title=\"Events by Impression\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F3mmAoN5Zuhs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cp>For more details on upcoming events by Impression, check out our \u003Ca href=\"\u002Fevents\u002F\">events page\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":49,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":50,"layout":51,"cta_text":52,"style":53,"featured_post":-1,"posts":54},"blogs_module","Latest blogs from Impression","full-width","Read all articles","light",[55,69,83],{"title":56,"excerpt":57,"to":58,"postedAt":59,"readingTime":60,"image":61,"authors":62,"category":66},"Impression listed in The Drum’s Top 100 Indie Agencies for 2026","\u003Cp>We’re thrilled to announce that we’ve officially earned a spot on The Drum’s Top 100 Indie Agencies for 2026! The Drum’s global showcase of independent creative & digital marketing agency talent returned this year with fiercer competition than ever! Agencies were scored across key performance benchmarks, including standout success at The Drum Awards and authentic, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-the-drums-top-100-indie-agencies-2026\u002F","2026-09-25T10:53:53",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FDRUM_Indie-List_02.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[63],{"name":64,"image":65},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":67,"name":68},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"title":70,"excerpt":71,"to":72,"postedAt":73,"readingTime":74,"image":75,"authors":76,"category":80},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[77],{"name":78,"image":79},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":81,"name":82},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"title":84,"excerpt":85,"to":86,"postedAt":87,"readingTime":60,"image":88,"authors":89,"category":91},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[90],{"name":64,"image":65},{"to":67,"name":68},{"acf_fc_layout":93,"reduced":26,"top_overlap":27,"bottom_underlap":39,"disable_observer":-1,"heading":94,"title":95,"intro":96},"form_cta","Speak to a member of our team for more details","Get in touch","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[99,102],{"path":100,"name":101},"\u002F","Home",{"path":103,"name":104},null,"Newsletter",{"title":106,"script":107,"meta":212,"link":257},"Your bi-weekly digital marketing newsletter | Impression",[108],{"type":109,"key":110,"innerHTML":111},"application\u002Fld+json","yoast-json-ld",{"@context":112,"@graph":113},"https:\u002F\u002Fschema.org",[114,125,133,145],{"@type":115,"@id":116,"url":116,"name":106,"isPartOf":117,"datePublished":119,"dateModified":120,"description":121,"breadcrumb":122,"inLanguage":124},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fnewsletter\u002F",{"@id":118},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2023-01-16T17:10:44+00:00","2025-05-06T15:52:11+00:00","The latest digital marketing insights, events and resources at your fingertips. We hope you will join our community of 5,000+ digital marketers.",{"@id":123},"https:\u002F\u002Fwww.impressiondigital.com\u002Fnewsletter\u002F#breadcrumb","en",{"@type":126,"@id":123,"itemListElement":127},"BreadcrumbList",[128,131],{"@type":129,"position":60,"name":101,"item":130},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":129,"position":132,"name":104},2,{"@type":134,"@id":118,"url":130,"name":135,"description":6,"publisher":136,"inLanguage":138,"potentialAction":139},"WebSite","Impression",{"@id":137},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":140,"target":141,"query-input":144},"SearchAction",{"@type":142,"urlTemplate":143},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":146,"@id":137,"name":135,"url":130,"logo":147,"image":153,"sameAs":154,"@context":158,"email":159,"foundingDate":160,"legalName":161,"vatID":162,"description":163,"telephone":164,"address":165,"location":172,"areaServed":205},"Organization",{"@type":148,"inLanguage":138,"@id":149,"url":150,"contentUrl":150,"width":151,"height":152,"caption":135},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[155,156,157],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":166,"streetAddress":167,"addressLocality":168,"addressRegion":169,"postalCode":170,"addressCountry":171},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[173,182,194],{"@type":174,"name":175,"geo":176,"address":180,"photo":153,"telephone":181},"Place","Impression Digital - Nottingham",{"@type":177,"latitude":178,"longitude":179},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":166,"streetAddress":167,"addressLocality":168,"addressRegion":169,"postalCode":170,"addressCountry":171},"+44 01158 242 212",{"@type":174,"name":183,"geo":184,"address":187,"photo":192,"telephone":193},"Impression Digital - London",{"@type":177,"latitude":185,"longitude":186},"51.50237208377361","-0.09229841534284115",{"@type":166,"streetAddress":188,"addressLocality":189,"addressRegion":190,"postalCode":191,"addressCountry":171},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":174,"name":195,"geo":196,"address":199},"Impression Digital - New York",{"@type":177,"latitude":197,"longitude":198},"40.726722746949","-74.00527778220652",{"@type":166,"streetAddress":200,"addressLocality":201,"addressRegion":202,"postalCode":203,"addressCountry":204},"160 Varick St","New York","NY","10013","USA",[206,209,211],{"@type":207,"name":208},"Country","Worldwide",{"@type":207,"name":210},"GBR",{"@type":207,"name":204},[213,215,218,221,224,226,228,230,232,235,237,240,243,246,249,252,254],{"name":214,"content":121},"description",{"name":216,"content":217},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":219,"content":220},"og:locale","en_GB",{"property":222,"content":223},"og:type","article",{"property":225,"content":106},"og:title",{"property":227,"content":121},"og:description",{"property":229,"content":116},"og:url",{"property":231,"content":135},"og:site_name",{"property":233,"content":234},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":236,"content":120},"article:modified_time",{"property":238,"content":239},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002FNewsletter.gif",{"property":241,"content":242},"og:image:width",1200,{"property":244,"content":245},"og:image:height",627,{"property":247,"content":248},"og:image:type","image\u002Fgif",{"name":250,"content":251},"twitter:card","summary_large_image",{"name":253,"content":239},"twitter:image",{"name":255,"content":256},"twitter:site","@impressiontalk",[]]