[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fmedia-solutions\u002Fgoogle-marketing-platform":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":248,"breadcrumbs":249,"head":257},"2022-05-27T14:22:19",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-17140","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":48},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"GOOGLE MARKETING PLATFORM CONSULTING","Your trusted Google Marketing Platform consulting experts","\u003Cp>Harness the power of Google Marketing Platform for enhanced digital marketing. Our expert consultants tailor bespoke configurations for Google Analytics 360, Display & Video 360, and more, optimising campaigns for impactful insights and better results.\u003C\u002Fp>\n",[24],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,[49,60,64,75,101,125,135,157,179,223,243],{"acf_fc_layout":50,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"style":-1,"layout":-1,"size":53,"container":54,"gutter":-1,"left_gutter":6,"position":55,"image":56,"image_width":57,"image_height":58,"alt":59},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FImpression-Digital-People-153-min-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"Impression Digital People 153-min",{"acf_fc_layout":61,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":62,"content":63},"full_width_text","How Google Marketing Platform services can help your business","\u003Cp class=\"intro\">Google Marketing Platform services offer a comprehensive suite of tools designed to elevate your business’s online presence and drive meaningful results. With a range of powerful Google Marketing solutions like Google Analytics, Google Ads, and Tag Manager, your business can gain deep insights into user behaviour, optimise ad campaigns for maximum impact, and seamlessly manage website tags.\u003C\u002Fp>\n\u003Cp>This integrated platform not only enhances the efficiency of your digital marketing efforts but also provides a holistic view of your online performance. By harnessing the capabilities of the Google Marketing Platform, businesses can make informed decisions, target the right audience, and ultimately boost their online success.\u003C\u002Fp>\n",{"acf_fc_layout":65,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"layout":67,"options":68,"text":69,"images":70},"image_text","none","image_right","single_image","\u003Ch2>Google marketing solutions we offer\u003C\u002Fh2>\n\u003Cp>At Impression, we have access to the Google Marketing Platform 360 tech stack, covering Google’s premium advertising, testing and analytics platforms. We utilise enterprise ad tech to run the largest of digital advertising campaigns at scale and across multiple platforms, and to understand your customers, and their complex website and app journeys.\u003C\u002Fp>\n",[71],{"src":72,"width":73,"height":58,"alt":74},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fcharlie-aaron-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"charlie-aaron",{"acf_fc_layout":76,"reduced":51,"top_overlap":66,"bottom_underlap":52,"disable_observer":-1,"heading":77,"intro":78,"columns":79,"style":18,"layout":80,"grid_items":81},"linked_content_grid","Data analytics","\u003Cp>When it comes to \u003Ca href=\"\u002Fmedia-solutions\u002Ftag-management\u002F\">tag management\u003C\u002Fa>, we are platform agnostic. Many of our clients use \u003Ca href=\"\u002Fanalytics\u002Fgoogle-tag-manager\u002F\">Google Tag Manager\u003C\u002Fa> (or Google Tag Manager 360), however, we have experience across a variety of enterprise platforms including Adobe Launch\u002FExperience Platform and Tealium iQ.\u003C\u002Fp>\n","3","left-margin",[82,88,95],{"title":83,"content":84,"icon":85,"iconWidth":45,"iconHeight":45,"iconAlt":86,"link":87},"Google Analytics 360","\u003Cp>Ideal for enterprise-level business – track and measure data on scale to gain valuable insights. Take your analytics to the next level with deeper, in-depth reports, customer attribution tools, access to data warehousing, and more with Google Analytics 360’s range of advanced analytics\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FEBonP2vv-google-analytics.svg","google-analytics","\u002Fanalytics\u002Fgoogle-analytics-360\u002F",{"title":89,"content":90,"icon":91,"iconWidth":45,"iconHeight":92,"iconAlt":93,"link":94},"Google Data Studio","\u003Cp>Create bespoke dashboards and reports to visualise your analytics. Connect a wide variety of data sources into Google Data Studio – including Google BigQuery – build in-depth dashboards and reports to display information to make better data-driven decisions.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FDZJmqh1i-Google-data-studio-2026-logo.svg",185,"Google-data-studio-2026-logo","\u002Fanalytics\u002Fdata-studio-reporting\u002F",{"title":96,"content":97,"icon":98,"iconWidth":45,"iconHeight":45,"iconAlt":99,"link":100},"Google Tag Manager 360","\u003Cp>Enhance your tracking and measurement capabilities. Google Tag Manager allows you to manage and implement tags, which are snippets of code onto your website without having to modify the base site code. It streamlines your user behaviour tracking process, therefore making your analytics easier to measure.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FhVe5QQ8M-google-tag-manager.svg","google-tag-manager","\u002Fanalytics\u002Fgoogle-tag-manager\u002F",{"acf_fc_layout":76,"reduced":51,"top_overlap":66,"bottom_underlap":52,"disable_observer":-1,"heading":102,"intro":103,"columns":79,"style":104,"layout":105,"grid_items":106},"Advertising products","\u003Cp>For brands and advertisers, Google Marketing Platform offers three unified advertising products covering search, display and video, with centralised trafficking and reporting through Campaign Manager.\u003C\u002Fp>\n","dark","right-margin",[107,113,119],{"title":108,"content":109,"icon":110,"iconWidth":45,"iconHeight":45,"iconAlt":111,"link":112},"Search Ads 360","\u003Cp>Manage large search marketing campaigns, including complex feed-driven inventory campaigns, in real-time with ease across multiple search engines. Large campaigns can become extremely difficult to manage, Search Ads 360 ties it all together in one place, providing you with a clear overview of performance across all channels and more.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FCk2675hR-search-ads-360.svg","search-ads-360","\u002Fpaid-media\u002Fppc\u002F",{"title":114,"content":115,"icon":116,"iconWidth":45,"iconHeight":45,"iconAlt":117,"link":118},"Campaign Manager 360","\u003Cp>Gain better control and oversight of your digital media campaigns across all networks and device platforms. Manage assets of individual campaigns, report on performance metrics, and understand how your users interact with your campaigns, all from one platform.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FWcvDxFPH-campaign-manager-360.svg","campaign-manager-360","\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F",{"title":120,"content":121,"icon":122,"iconWidth":45,"iconHeight":45,"iconAlt":123,"link":124},"Display & Video 360","\u003Cp>Run highly targeted paid display & video campaigns across multiple publishers. Display & Video 360 allows for greater access, collaborations and visibility across teams when it comes to creative, data, and media management – providing automated bidding and inventory insights via machine learning.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002F16lzJvJI-display-video-360.svg","display-video-360","\u002Fpaid-media\u002Fprogrammatic\u002F",{"acf_fc_layout":126,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"style":127,"layout":128,"heading":129,"intro":130,"cta_text":131,"cta_link":132,"columns":133,"show_steps":19,"grid_items":134},"large_column_text","teal","logo_grid","Our approach to Google marketing solutions","\u003Cp>Our approach sets us apart with a blend of expertise, innovation, and personalised strategies. At Impression, we prioritise understanding your unique business needs and tailoring our solutions to drive maximum impact. With a focus on delivering measurable results, our team combines cutting-edge technology with proven methodologies to ensure your success in the digital landscape.\u003C\u002Fp>\n\u003Cp>Clients can expect a collaborative partnership where transparency, communication, and continuous optimisation to drive marketing effectiveness. We delve deep into data insights utilising bespoke measurement solutions to refine strategies, keeping you ahead of the curve in the dynamic world of Google Marketing. With a dedicated team of specialists guiding you every step of the way, rest assured that your goals will be met with precision and excellence.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","4",[],{"acf_fc_layout":136,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":137,"cta_text":138,"cta_link":139,"case_studies":140},"case_studies","Related Case Studies","View our work","\u002Four-work\u002F",[141],{"id":142,"title":143,"industries":144,"services":147,"clientName":149,"clientLogo":150,"clientLogoWidth":45,"clientLogoHeight":151,"colour":152,"fontColour":104,"image":153,"imageWidth":154,"imageHeight":155,"to":156},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[145,146],"Home Improvement","Retail",[148],"Paid Media","Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"acf_fc_layout":158,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":159,"faqs":160},"faqs","Google marketing solutions FAQs",[161,164,167,170,173,176],{"title":162,"text":163},"What is the Google Marketing Platform? ","\u003Cp>The Google Marketing Platform, introduced in 2018, is an advanced web server-based software system and a demand-side platform (DSP). It seamlessly integrates the capabilities of DoubleClick Digital Marketing and the Google Analytics 360 Suite to create a powerful and comprehensive Google PPC (Pay-Per-Click) management platform.\u003C\u002Fp>\n\u003Cp>As a next-generation solution, the Google Digital Marketing Platform offers an enhanced set of tools for planning, executing, and optimising digital marketing campaigns. Its foundation lies in the fusion of DoubleClick Digital Marketing and Google Analytics 360 Suite, providing businesses with a more robust and integrated platform.\u003C\u002Fp>\n",{"title":165,"text":166},"What is the Google Marketing Platform used for?","\u003Cp>The Google Marketing Platform serves as a comprehensive ad-technology platform that empowers marketers to streamline their efforts in creating, managing, and expanding their Google Ads for ecommerce. Unveiled as an integrated solution in 2018, it brings together a range of standalone tools, unifying them into a single, powerful platform. This integration not only enhances efficiency but also provides marketers with deeper insights and analytics, enabling them to refine and optimise their messaging strategies.\u003C\u002Fp>\n\u003Cp>Key uses of the platform include: \u003C\u002Fp>\n\u003Cp>Unified campaign management\u003Cbr \u002F>\nAdvanced data and analytics\u003Cbr \u002F>\nEnhanced targeting and personalisation\u003Cbr \u002F>\nOptimised ecommerce performance\u003C\u002Fp>\n",{"title":168,"text":169},"What are the benefits of using the Google Marketing Platform?","\u003Cp>The Google Marketing Platform offers a comprehensive suite of tools designed to streamline digital marketing efforts and drive results.\u003Cbr \u002F>\nBy integrating solutions like DoubleClick Digital Marketing and Google Analytics 360 Suite, businesses benefit from a unified platform for campaign management, tracking, and analysis. This integration not only saves time but also provides deeper insights into customer behaviour, enabling data-driven decision-making and continuous optimisation of marketing strategies.\u003C\u002Fp>\n",{"title":171,"text":172},"What level of customisation is available within the Google Marketing Platform?","\u003Cp>The Google Marketing Platform offers a high level of customisation, allowing businesses to tailor their campaigns, reports, and analytics to suit their specific needs. From custom audience segmentation to personalised reporting dashboards, businesses can create a tailored marketing experience that aligns with their objectives and brand identity.\u003Cbr \u002F>\nThis level of customisation empowers businesses to refine their strategies and achieve greater success in marketing on Google by delivering targeted and relevant messages to their audience.\u003C\u002Fp>\n",{"title":174,"text":175},"Can I use individual Google Marketing Platform tools, or is it an all-or-nothing suite?","\u003Cp>Google has designed the Google Marketing Platform to be flexible, allowing businesses to integrate the tools that align with their specific marketing needs. Whether businesses require comprehensive solutions or prefer to use individual tools selectively, GMP offers flexibility to tailor marketing strategies accordingly.\u003C\u002Fp>\n",{"title":177,"text":178},"How is Google Marketing Platform different from using standalone Google Ads or Analytics?","\u003Cp>Google Ads focuses on advertising, Analytics tracks website performance. The Google Digital Marketing Platform seamlessly integrates these functionalities along with additional tools for campaign management, advanced analytics, and audience targeting. \u003C\u002Fp>\n\u003Cp>This integration enables businesses to streamline their marketing efforts, gain deeper insights, and optimise campaigns more effectively compared to using standalone tools separately.\u003C\u002Fp>\n",{"acf_fc_layout":180,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":181,"cta_text":182,"cta_link":183,"items":184},"related_module","Google marketing platform-related resources","See all articles","\u002Fblog\u002F",[185,200,209],{"type_key":186,"title":187,"excerpt":188,"to":189,"postedAt":190,"readingTime":191,"image":192,"authors":193,"category":197},"post","Use Google Consent Mode or lose advertising features","\u003Cp>Non-compliant websites won’t be able to fully leverage Google advertising features post 6th March 2024. If unsure whether your website currently has Consent Mode implemented, submit your website domain to hello@impressiondigital.com and our Solutions team will be in touch to help. In a recent announcement, the European Commission has designated six ‘gatekeeper’ organisations that must […]\u003C\u002Fp>\n","\u002Fblog\u002Fuse-google-consent-mode-or-lose-advertising-features\u002F","2025-03-18T14:54:58",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ftimer.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[194],{"name":195,"image":196},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":198,"name":199},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":186,"title":201,"excerpt":202,"to":203,"postedAt":204,"readingTime":191,"image":205,"authors":206,"category":208},"Google Consent Mode: Balancing data-driven insights and user privacy","\u003Cp>Google Consent Mode is a feature developed by Google that enables website owners to better manage user consent for cookies and tracking technologies whilst still collecting data. It is a response to the growing concern over online privacy, the need to comply with regulations but also the concern for all marketers that the lack of […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-consent-mode\u002F","2025-03-31T14:14:40","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fadam-j-UYhTEg33-aI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[207],{"name":195,"image":196},{"to":198,"name":199},{"type_key":186,"title":210,"excerpt":211,"to":212,"postedAt":213,"readingTime":214,"image":215,"authors":216,"category":220},"Leveraging incrementality testing to optimise Media Mix Modelling","\u003Cp>In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies […]\u003C\u002Fp>\n","\u002Fblog\u002Fleveraging-incrementality-testing-to-optimise-media-mix-modelling\u002F","2024-01-12T16:49:57",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fwojtek-witkowski-h7rOzTmGxWE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C356%2C2400%2C960&w=750",[217],{"name":218,"image":219},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":221,"name":222},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"acf_fc_layout":224,"reduced":51,"top_overlap":66,"bottom_underlap":225,"disable_observer":-1,"heading":226,"style":227,"cta_link":228,"cta_text":229,"services":230},"related_services","large","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[231,235,239],{"title":232,"link":233,"description":234},"Media Solutions","\u002Fmedia-solutions\u002F","Data is the key to insight and innovation. Ensure that your data is being used to its full potential using big data media solutions from analytics and martech experts. ",{"title":236,"link":237,"description":238},"CRO","\u002Fdigital-experience\u002Fcro\u002F","Ensure that the traffic driven to your site is as valuable as possible with conversion rate optimisation.",{"title":240,"link":241,"description":242},"CRM","\u002Fcrm\u002F","Track touchpoints, calculate lifetime value, and report on customer data with CRM & CDP integration.",{"acf_fc_layout":244,"reduced":51,"top_overlap":52,"bottom_underlap":66,"disable_observer":-1,"heading":245,"title":246,"intro":247},"form_cta","Require full Google Marketing Platform solutions?","TALK TO AN EXPERT","\u003Cp>We welcome all enquiries for Google Marketing solutions. Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[250,253,254],{"path":251,"name":252},"\u002F","Home",{"path":233,"name":232},{"path":255,"name":256},null,"Google Marketing Platform",{"title":258,"script":259,"meta":391,"link":434},"Google Marketing Platform | Media Solutions",[260],{"type":261,"key":262,"innerHTML":263},"application\u002Fld+json","yoast-json-ld",{"@context":264,"@graph":265},"https:\u002F\u002Fschema.org",[266,277,287,299,366],{"@type":267,"@id":268,"url":268,"name":258,"isPartOf":269,"datePublished":271,"dateModified":272,"description":273,"breadcrumb":274,"inLanguage":276},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F",{"@id":270},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2022-05-27T14:22:19+00:00","2026-08-25T10:20:51+00:00","We harness Google Advertising and Analytical tools, offering expert Google Marketing Platform consulting, for scalable digital campaigns and insightful customer understanding.",{"@id":275},"https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F#breadcrumb","en",{"@type":278,"@id":275,"itemListElement":279},"BreadcrumbList",[280,283,285],{"@type":281,"position":42,"name":252,"item":282},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":281,"position":191,"name":232,"item":284},"https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002F",{"@type":281,"position":286,"name":256},3,{"@type":288,"@id":270,"url":282,"name":289,"description":6,"publisher":290,"inLanguage":292,"potentialAction":293},"WebSite","Impression",{"@id":291},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":294,"target":295,"query-input":298},"SearchAction",{"@type":296,"urlTemplate":297},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":300,"@id":291,"name":289,"url":282,"logo":301,"image":307,"sameAs":308,"@context":312,"email":313,"foundingDate":314,"legalName":315,"vatID":316,"description":317,"telephone":318,"address":319,"location":326,"areaServed":359},"Organization",{"@type":302,"inLanguage":292,"@id":303,"url":304,"contentUrl":304,"width":305,"height":306,"caption":289},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[309,310,311],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":320,"streetAddress":321,"addressLocality":322,"addressRegion":323,"postalCode":324,"addressCountry":325},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[327,336,348],{"@type":328,"name":329,"geo":330,"address":334,"photo":307,"telephone":335},"Place","Impression Digital - Nottingham",{"@type":331,"latitude":332,"longitude":333},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":320,"streetAddress":321,"addressLocality":322,"addressRegion":323,"postalCode":324,"addressCountry":325},"+44 01158 242 212",{"@type":328,"name":337,"geo":338,"address":341,"photo":346,"telephone":347},"Impression Digital - London",{"@type":331,"latitude":339,"longitude":340},"51.50237208377361","-0.09229841534284115",{"@type":320,"streetAddress":342,"addressLocality":343,"addressRegion":344,"postalCode":345,"addressCountry":325},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":328,"name":349,"geo":350,"address":353},"Impression Digital - New York",{"@type":331,"latitude":351,"longitude":352},"40.726722746949","-74.00527778220652",{"@type":320,"streetAddress":354,"addressLocality":355,"addressRegion":356,"postalCode":357,"addressCountry":358},"160 Varick St","New York","NY","10013","USA",[360,363,365],{"@type":361,"name":362},"Country","Worldwide",{"@type":361,"name":364},"GBR",{"@type":361,"name":358},{"@type":367,"mainEntity":368,"@id":390,"url":268},"FAQPage",[369,375,378,381,384,387],{"@type":370,"name":371,"acceptedAnswer":372},"Question","What is the Google Marketing Platform?",{"@type":373,"text":374},"Answer","\u003Cp>The Google Marketing Platform, introduced in 2018, is an advanced web server-based software system and a demand-side platform (DSP). It seamlessly integrates the capabilities of DoubleClick Digital Marketing and the Google Analytics 360 Suite to create a powerful and comprehensive Google PPC (Pay-Per-Click) management platform.\u003C\u002Fp>\n\u003Cp>As a next-generation solution, the Google Digital Marketing Platform offers an enhanced set of tools for planning, executing, and optimising digital marketing campaigns. Its foundation lies in the fusion of DoubleClick Digital Marketing and Google Analytics 360 Suite, providing businesses with a more robust and integrated platform.\u003C\u002Fp>",{"@type":370,"name":165,"acceptedAnswer":376},{"@type":373,"text":377},"\u003Cp>The Google Marketing Platform serves as a comprehensive ad-technology platform that empowers marketers to streamline their efforts in creating, managing, and expanding their Google Ads for ecommerce. Unveiled as an integrated solution in 2018, it brings together a range of standalone tools, unifying them into a single, powerful platform. This integration not only enhances efficiency but also provides marketers with deeper insights and analytics, enabling them to refine and optimise their messaging strategies.\u003C\u002Fp>\n\u003Cp>Key uses of the platform include: \u003C\u002Fp>\n\u003Cp>Unified campaign management\u003Cbr \u002F>\nAdvanced data and analytics\u003Cbr \u002F>\nEnhanced targeting and personalisation\u003Cbr \u002F>\nOptimised ecommerce performance\u003C\u002Fp>",{"@type":370,"name":168,"acceptedAnswer":379},{"@type":373,"text":380},"\u003Cp>The Google Marketing Platform offers a comprehensive suite of tools designed to streamline digital marketing efforts and drive results.\u003Cbr \u002F>\nBy integrating solutions like DoubleClick Digital Marketing and Google Analytics 360 Suite, businesses benefit from a unified platform for campaign management, tracking, and analysis. This integration not only saves time but also provides deeper insights into customer behaviour, enabling data-driven decision-making and continuous optimisation of marketing strategies.\u003C\u002Fp>",{"@type":370,"name":171,"acceptedAnswer":382},{"@type":373,"text":383},"\u003Cp>The Google Marketing Platform offers a high level of customisation, allowing businesses to tailor their campaigns, reports, and analytics to suit their specific needs. From custom audience segmentation to personalised reporting dashboards, businesses can create a tailored marketing experience that aligns with their objectives and brand identity.\u003Cbr \u002F>\nThis level of customisation empowers businesses to refine their strategies and achieve greater success in marketing on Google by delivering targeted and relevant messages to their audience.\u003C\u002Fp>",{"@type":370,"name":174,"acceptedAnswer":385},{"@type":373,"text":386},"\u003Cp>Google has designed the Google Marketing Platform to be flexible, allowing businesses to integrate the tools that align with their specific marketing needs. Whether businesses require comprehensive solutions or prefer to use individual tools selectively, GMP offers flexibility to tailor marketing strategies accordingly.\u003C\u002Fp>",{"@type":370,"name":177,"acceptedAnswer":388},{"@type":373,"text":389},"\u003Cp>Google Ads focuses on advertising, Analytics tracks website performance. The Google Digital Marketing Platform seamlessly integrates these functionalities along with additional tools for campaign management, advanced analytics, and audience targeting. \u003C\u002Fp>\n\u003Cp>This integration enables businesses to streamline their marketing efforts, gain deeper insights, and optimise campaigns more effectively compared to using standalone tools separately.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F#faqpage",[392,394,397,400,403,405,407,409,411,414,416,419,422,425,428,431],{"name":393,"content":273},"description",{"name":395,"content":396},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":398,"content":399},"og:locale","en_GB",{"property":401,"content":402},"og:type","article",{"property":404,"content":258},"og:title",{"property":406,"content":273},"og:description",{"property":408,"content":268},"og:url",{"property":410,"content":289},"og:site_name",{"property":412,"content":413},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":415,"content":272},"article:modified_time",{"property":417,"content":418},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":420,"content":421},"og:image:width",1200,{"property":423,"content":424},"og:image:height",630,{"property":426,"content":427},"og:image:type","image\u002Fjpeg",{"name":429,"content":430},"twitter:card","summary_large_image",{"name":432,"content":433},"twitter:site","@impressiontalk",[]]