[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fmedia-solutions":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":241,"breadcrumbs":253,"head":260},"2022-05-27T14:20:35",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-17552","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":52},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"Digital Media Solutions Agency","Capture insights that drive innovation with digital media solutions","\u003Cp>One size rarely fits all and your data strategy deserves an individual approach. As a media solutions agency, we utilise industry-leading technology and techniques, designed to help your business capture, clean and leverage your earned data effectively\u003C\u002Fp>\n",[24],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":36,"menu_order":29,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},39294,"WHITE_GAA_Independent-Agency-of-the-Year-2026","5d9XQVDL-WHITE_GAA_Independent-Agency-of-the-Year-2026.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002F5d9XQVDL-WHITE_GAA_Independent-Agency-of-the-Year-2026.svg","\u002Fpaid-media\u002Fwhite_gaa_independent-agency-of-the-year-2026\u002F","98","white_gaa_independent-agency-of-the-year-2026","inherit",169,"2026-06-15 15:58:08","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",386,323,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":45,"medium":30,"medium-width":46,"medium-height":47,"medium_large":30,"medium_large-width":48,"medium_large-height":49,"large":30,"large-width":48,"large-height":49,"1536x1536":30,"1536x1536-width":41,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":41,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":41,"post-thumbnail-height":42,"12_col":30,"12_col-width":41,"12_col-height":42,"default_landscape":30,"default_landscape-width":41,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":41,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":41,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":41,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":41,"9_col_rectangle-height":42,"11_col":30,"11_col-width":41,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":41,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":50,"rectangular_thumbnail-height":51},640,533,200,167,700,583,359,300,[53,64,68,89,108,136,144,147,166,214,236],{"acf_fc_layout":54,"reduced":55,"top_overlap":56,"bottom_underlap":56,"disable_observer":-1,"style":-1,"layout":-1,"size":57,"container":58,"gutter":-1,"left_gutter":6,"position":59,"image":60,"image_width":61,"image_height":62,"alt":63},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fabbiehare-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=1%2C536%2C3499%2C1153&w=2640",2640,870,"abbiehare-2",{"acf_fc_layout":65,"reduced":55,"top_overlap":56,"bottom_underlap":56,"disable_observer":-1,"heading":66,"content":67},"full_width_text","How can media solutions services help your business","\u003Cp>Your marketing efforts can be measured accurately with the help of media solutions. As an arm of data science for digital marketing, media solutions can offer a comprehensive tracking setup for in-depth data analysis of campaign performance for a wide range of business needs. With advanced data analytics, you can gain valuable insights into consumer preferences, demographics, and conversion metrics.\u003C\u002Fp>\n\u003Cp>As a result of effective data capturing, you can optimise and gain a deeper insight into your digital data strategies, consumer behaviours and more. In an ever-evolving digital landscape, media solutions can help you make data-driven decisions, improve marketing effectiveness, and stay ahead of the competition.\u003C\u002Fp>\n",{"acf_fc_layout":69,"reduced":55,"top_overlap":70,"bottom_underlap":70,"disable_observer":-1,"heading":71,"intro":72,"columns":73,"style":74,"layout":75,"grid_items":76},"linked_content_grid","none","Our media solutions services","\u003Cp>Our digital media solutions service offers comprehensive strategies and innovative tools to help businesses thrive in today’s digital data-led landscape. Find out how we can help your business extract invaluable insights with your data to drive effective decision-making:\u003C\u002Fp>\n","3","dark","left-margin",[77,81,85],{"title":78,"content":79,"link":80},"Google Marketing Platform","\u003Cp>Consultancy and implementation of Google Marketing Platform solutions into your digital strategy and advertising practices. We can assist you with onboarding the appropriate Marketing Platform technology stack to meet your growth objectives.\u003C\u002Fp>\n","\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F",{"title":82,"content":83,"link":84},"Marketing Technology","\u003Cp>Explore your analytics and data capture strategy to ensure consistency. We offer a full range of MarTech services, providing guidance and third-party support for major platforms that your data strategy relies on.\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">\u003Ca href=\"\u002Fcrm\u002F\">CRM integrations\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli aria-level=\"3\">\u003Ca href=\"\u002Fanalytics\u002Fapp-analytics\u002F\">App Analytics & Mobile Measurement\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">\u003Ca href=\"\u002Fanalytics\u002Fgoogle-tag-manager\u002F\">Google Tag Manager integration\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli aria-level=\"3\">Server-side tagging integration\u003C\u002Fli>\n\u003Cli aria-level=\"3\">Google Consent Mode integration\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">\u003Ca href=\"\u002Fanalytics\u002Fgoogle-analytics-consultancy\u002F\">Google Analytics 4 consultancy\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">Google Analytics data quality audit\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"3\">\u003Ca href=\"\u002Fanalytics\u002Fgoogle-analytics-360\u002F\">Google Analytics 360 consultancy\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n","\u002Fanalytics\u002F",{"title":86,"content":87,"link":88},"Data & Data Science","\u003Cp>Understand the missing pieces and improve data collection with proven and cutting-edge approaches to data science.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Mix Modelling & Incrementality Testing\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fmedia-solutions\u002Fmodern-data-stack\u002F\">Data warehousing and data ETL\u003C\u002Fa> (extract, transform, load)\u003C\u002Fli>\n\u003Cli>Regression modelling and data forecasting\u003C\u002Fli>\n\u003Cli>Digital customer lifetime value analysis and modelling\u003C\u002Fli>\n\u003Cli>Attribution modelling\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fanalytics\u002Flooker-studio\u002F\">BI & dashboards in Google Data Studio\u003C\u002Fa>, Power BI and Tableau\u003C\u002Fli>\n\u003C\u002Ful>\n","\u002Fmedia-solutions\u002Fdata-science\u002F",{"acf_fc_layout":90,"reduced":55,"top_overlap":70,"bottom_underlap":70,"disable_observer":-1,"style":18,"layout":75,"testimonials":91},"testimonials",[92,98,103],{"quote":93,"logo":94,"logo_width":95,"logo_height":95,"author":96,"byline":97},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Matthew Erskine","Marketing Manager, Marmalade",{"quote":99,"logo":100,"logo_width":95,"logo_height":95,"author":101,"byline":102},"\u003Cp>Impression are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FQueensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sam Nobes","Brand Director, Queensmith",{"quote":104,"logo":105,"logo_width":95,"logo_height":95,"author":106,"byline":107},"\u003Cp>Impression really took the time to listen to what we wanted to achieve and, by using a cross-section of expertise from within the agency, devised a successful strategy for us, keeping us informed and up to date with their progress every step of the way.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Frichard-nelson-300x300-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Marie Dancer","Richard Nelson LLP, Managing Partner",{"acf_fc_layout":109,"reduced":55,"top_overlap":70,"bottom_underlap":56,"disable_observer":-1,"style":110,"layout":111,"heading":112,"intro":113,"cta_text":114,"cta_link":115,"columns":116,"show_steps":55,"grid_items":117},"large_column_text","yellow","content_grid","Our approach to media solutions and data strategy","\u003Cp>All of our media solutions are tailored to the needs of your business, however big or small. Our team is highly capable across a variety of vendor platforms in tagging, \u003Ca href=\"\u002Fanalytics\u002F\">analytics\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002Fapp-analytics\u002F\">app analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fcrm\u002F\">CRM \u003C\u002Fa>– and can work with first and third-party data.\u003C\u002Fp>\n\u003Cp>Through our use of Digital Maturity Frameworks, we’ll look to address the systems challenge rather than just the specific problem. Leverage complex technology and big data solutions to get the most from your data from our analytics and martech experts.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","2",[118,121,124,127,130,133],{"text":119,"title":120},"\u003Cp>Our Digital Maturity Framework allows us to assess the digital maturity of your business, \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">marketing strategy\u003C\u002Fa> and measurement. Digital maturity is essential in today’s digital age, as it provides you with greater audience insights, wider methods to reach new audiences and can allow you to act faster with better data.\u003C\u002Fp>\n","Digital maturity audit",{"text":122,"title":123},"\u003Cp>Explore your analytics capabilities, such as Google Analytics 4, Adobe Analytics and more,  and data capture strategy, such as UTM tagging and enhanced conversion to ensure consistency, accurate attribution and integrations across your business. Work with our media solutions specialists to gain insights into your MarTech capabilities.\u003C\u002Fp>\n","MarTech stack audit",{"text":125,"title":126},"\u003Cp>Understand what important pieces of data are missing from your analyses and find methods to improve data collection to secure quality datasets whether in web analytics or customer data collection to provide better insights to help you understand the effect of a campaign, deep-dive into the user journey, or inform your strategic decisions\u003C\u002Fp>\n","Data quality audit",{"text":128,"title":129},"\u003Cp>Having effective tag management solutions is crucial to any digital marketing strategy, especially when paid media is involved. By creating a path to resilient data collection and management through robust tagging policies and MarTech utilisation, you can make the most of acquisition and attribution reports.\u003C\u002Fp>\n","Tagging & tech improvement strategy",{"text":131,"title":132},"\u003Cp>Data science for digital marketing acts as a source of truth, but unlocking access to that data can be a challenging task. Once you have that data, it can also be difficult to pull useful insights from that data. Our data consultancy services allow you to answer questions raised by datasets and learn where insights can be found.\u003C\u002Fp>\n","Data consultancy",{"text":134,"title":135},"\u003Cp>Build your digital data strategy using techniques, software and tools suitable for large-scale enterprise organisations including the use of (extract, transform, and load) ETL solutions and cloud computing. Ensure the quality and integrability of your enterprise’s technology stacks for larger, complex databases.\u003C\u002Fp>\n","Enterprise-grade build solutions & testing processes",{"acf_fc_layout":54,"reduced":55,"top_overlap":137,"bottom_underlap":56,"disable_observer":-1,"style":-1,"layout":-1,"size":138,"container":139,"gutter":-1,"left_gutter":140,"position":6,"image":141,"image_width":142,"image_height":62,"alt":143},"large","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fjames-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C245%2C3500%2C1057&w=2880",2880,"james",{"acf_fc_layout":65,"reduced":55,"top_overlap":56,"bottom_underlap":56,"disable_observer":-1,"heading":145,"content":146},"Media solutions awards and industry recognition","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg?auto=compress%2Cformat&q=90\" alt=\"null\" width=\"208\" height=\"199\" \u002F>\u003C\u002Fp>\n\u003Cp>Impression is an official \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner agency\u003C\u002Fa>, we are recognised as an elite business partner by Google. This outlines our proven expertise and knowledge with Google’s suite of software and can utilise it highly effectively to drive performance for businesses.\u003C\u002Fp>\n",{"acf_fc_layout":148,"reduced":55,"top_overlap":137,"bottom_underlap":137,"disable_observer":-1,"heading":149,"faqs":150},"faqs","Media Solutions FAQs",[151,154,157,160,163],{"title":152,"text":153},"What are media solutions?","\u003Cp>Data media solutions encompass the use of data analytics and insights to inform and optimise media strategies and campaigns. These solutions combine the power of data analysis with media planning and buying to enhance targeting, effectiveness, and overall ROI.\u003C\u002Fp>\n",{"title":155,"text":156},"Why are media solutions important for a business?","\u003Cp>Data media solutions involve collecting and analysing data from various sources, including customer behaviour, market trends, social media metrics, and advertising performance. By leveraging this data, businesses can gain valuable insights into their target audience, understand their preferences, and identify the most effective media channels to reach them.\u003C\u002Fp>\n",{"title":158,"text":159},"What is data strategy?","\u003Cp>Data strategy refers to a comprehensive plan and framework that organisations develop to manage and leverage data effectively. It involves defining the objectives, principles, and guidelines for data collection, storage, analysis, and utilisation within an organisation.\u003C\u002Fp>\n",{"title":161,"text":162},"Why are data and insights important?","\u003Cp>Data and insights are crucial as they provide businesses with factual information and evidence for informed decision-making, enable a deeper understanding of customers to personalise experiences, optimise efficiency and effectiveness, identify market trends and opportunities, and measure performance and ROI.\u003C\u002Fp>\n",{"title":164,"text":165},"What is data consultancy?","\u003Cp>A data consultancy provides expert guidance in managing data assets, deriving insights, and developing data-driven strategies for businesses. It maximises the value of data through collection, analysis, and customised solutions to optimise decision-making and drive business success.\u003C\u002Fp>\n",{"acf_fc_layout":167,"reduced":55,"top_overlap":56,"bottom_underlap":56,"disable_observer":-1,"heading":168,"cta_text":169,"cta_link":170,"items":171},"related_module","Media Solutions related blogs","See all articles","\u002Fblog\u002F",[172,187,199],{"type_key":173,"title":174,"excerpt":175,"to":176,"postedAt":177,"readingTime":178,"image":179,"authors":180,"category":184},"post","Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[181],{"name":182,"image":183},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":185,"name":186},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":173,"title":188,"excerpt":189,"to":190,"postedAt":191,"readingTime":192,"image":193,"authors":194,"category":198},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[195],{"name":196,"image":197},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":185,"name":186},{"type_key":173,"title":200,"excerpt":201,"to":202,"postedAt":203,"readingTime":204,"image":205,"authors":206,"category":213},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[207,210],{"name":208,"image":209},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":211,"image":212},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":185,"name":186},{"acf_fc_layout":215,"reduced":55,"top_overlap":56,"bottom_underlap":56,"disable_observer":-1,"heading":216,"style":217,"cta_link":218,"cta_text":219,"services":220},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[221,225,229,232],{"title":222,"link":223,"description":224},"Media Measurement","\u002Fmedia-solutions\u002Fmeasurement\u002F","Work with our combination of media planning and statistics consultants to gain a picture of your unique media mix. ",{"title":226,"link":227,"description":228},"Modern Marketing Data Stack","\u002Fmedia-solutions\u002Fmodern-data-stack\u002F","Make attribution and first-party data to work for you. Capture, warehouse, combine and activate more first party data in your marketing executions. ",{"title":230,"link":84,"description":231},"Analytics","Investing in web analytics helps you understand the impact of a campaign, allowing you to go deep into the user journey, or make strategic decisions.",{"title":233,"link":234,"description":235},"App Analytics","\u002Fanalytics\u002Fapp-analytics\u002F","With our App Analytics services, you can understand your marketing effectiveness, drive growth and enhance user satisfaction",{"acf_fc_layout":237,"reduced":55,"top_overlap":70,"bottom_underlap":70,"disable_observer":-1,"heading":238,"title":239,"intro":240},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, drop us an email or give us a call. We look forward to hearing from you.\u003C\u002Fp>\n",[242,245,248,250],{"rel":243,"href":244},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002F",{"rel":246,"href":244,"hreflang":247},"alternate","en-gb",{"rel":246,"href":244,"hreflang":249},"x-default",{"rel":246,"href":251,"hreflang":252},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fmedia-solutions\u002F","en-us",[254,257],{"path":255,"name":256},"\u002F","Home",{"path":258,"name":259},null,"Media Solutions",{"title":261,"script":262,"meta":388,"link":431},"Media Solutions | Data Analytics & Insights | Impression",[263],{"type":264,"key":265,"innerHTML":266},"application\u002Fld+json","yoast-json-ld",{"@context":267,"@graph":268},"https:\u002F\u002Fschema.org",[269,279,288,300,367],{"@type":270,"@id":244,"url":244,"name":261,"isPartOf":271,"datePublished":273,"dateModified":274,"description":275,"breadcrumb":276,"inLanguage":278},"WebPage",{"@id":272},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2022-05-27T14:20:35+00:00","2026-08-25T10:22:47+00:00","Data unlocks insight & innovation. Harness your data with Media Solutions, which will help your business reach data maturity & leverage value you already own.",{"@id":277},"https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002F#breadcrumb","en",{"@type":280,"@id":277,"itemListElement":281},"BreadcrumbList",[282,286],{"@type":283,"position":284,"name":256,"item":285},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":283,"position":287,"name":259},2,{"@type":289,"@id":272,"url":285,"name":290,"description":6,"publisher":291,"inLanguage":293,"potentialAction":294},"WebSite","Impression",{"@id":292},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":295,"target":296,"query-input":299},"SearchAction",{"@type":297,"urlTemplate":298},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":301,"@id":292,"name":290,"url":285,"logo":302,"image":308,"sameAs":309,"@context":313,"email":314,"foundingDate":315,"legalName":316,"vatID":317,"description":318,"telephone":319,"address":320,"location":327,"areaServed":360},"Organization",{"@type":303,"inLanguage":293,"@id":304,"url":305,"contentUrl":305,"width":306,"height":307,"caption":290},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[310,311,312],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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These solutions combine the power of data analysis with media planning and buying to enhance targeting, effectiveness, and overall ROI.\u003C\u002Fp>",{"@type":371,"name":155,"acceptedAnswer":376},{"@type":373,"text":377},"\u003Cp>Data media solutions involve collecting and analysing data from various sources, including customer behaviour, market trends, social media metrics, and advertising performance. By leveraging this data, businesses can gain valuable insights into their target audience, understand their preferences, and identify the most effective media channels to reach them.\u003C\u002Fp>",{"@type":371,"name":158,"acceptedAnswer":379},{"@type":373,"text":380},"\u003Cp>Data strategy refers to a comprehensive plan and framework that organisations develop to manage and leverage data effectively. 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It maximises the value of data through collection, analysis, and customised solutions to optimise decision-making and drive business success.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fmedia-solutions\u002F#faqpage",[389,391,394,397,400,402,404,406,408,411,413,416,419,422,425,428],{"name":390,"content":275},"description",{"name":392,"content":393},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":395,"content":396},"og:locale","en_GB",{"property":398,"content":399},"og:type","article",{"property":401,"content":261},"og:title",{"property":403,"content":275},"og:description",{"property":405,"content":244},"og:url",{"property":407,"content":290},"og:site_name",{"property":409,"content":410},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":412,"content":274},"article:modified_time",{"property":414,"content":415},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":417,"content":418},"og:image:width",1200,{"property":420,"content":421},"og:image:height",630,{"property":423,"content":424},"og:image:type","image\u002Fjpeg",{"name":426,"content":427},"twitter:card","summary_large_image",{"name":429,"content":430},"twitter:site","@impressiontalk",[]]