Event

Name: Impression & The Marketing Meetup #8
Start: 2023-06-22T18:00:00+00:00
End: 2023-06-22T20:0:00+00:00
Location: Impression

Impression & The Marketing Meetup #8

We hosted our 8th Marketing Meetup event on the 21st of September 2023, where met new and returning faces at our Nottingham HQ! The Marketing Meetup is an informal, friendly event where you can meet like-minded marketers and enjoy some delicious food.

The Agenda

6.00 pm – Doors opened
6.30 pm – Introduction and talks began
7.30 pm – Talks finished, time for a Q&A, enjoy some more food and chat some more!
8.00 pm – End of the night

The speakers and their talks

Joe Glover, Co-founder of The Marketing Meetup

How to build a newsletter people care about

Most people don’t care about newsletters, and there are just so many – so, how can you build a newsletter people care about? Joe explored just how to do that in this talk.

Matthew Rice, Head of CRM at Financial Wellness Group

Keeping It Customer-First

Matthew's talk delved into how to make your marketing the forefront of the customer’s mind. How to proactively tailor experiences to retain your customers and measure what success looks like.

In his talk, Matthew covered; knowing your customer data, customer journey mapping, listen & engage, personalisation, omni-Channel experiences, proactivity, continuous improvements you can make, and how to analyse success.