Joe Glover, Co-founder of The Marketing Meetup
How to build a newsletter people care about
Most people don’t care about newsletters, and there are just so many – so, how can you build a newsletter people care about? Joe explored just how to do that in this talk.
Matthew Rice, Head of CRM at Financial Wellness Group
Keeping It Customer-First
Matthew's talk delved into how to make your marketing the forefront of the customer’s mind. How to proactively tailor experiences to retain your customers and measure what success looks like.
In his talk, Matthew covered; knowing your customer data, customer journey mapping, listen & engage, personalisation, omni-Channel experiences, proactivity, continuous improvements you can make, and how to analyse success.