[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fgenerative-engine-optimisation-agency":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":251,"breadcrumbs":252,"head":259},"2025-09-23T10:29:04",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-34641","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","dark",false,"Generative Engine Optimisation (GEO) Agency","Adapt to the changing search landscape with GEO","\u003Cp>The search landscape is evolving. Generative engine optimisation (GEO) is the next frontier if you want your business to get cited across AI search and chat surfaces. \u003C\u002Fp>\n\u003Cp>We’ll help you position your brand as an authority that earns frequent positive mentions from the likes of ChatGPT, Perplexity, and Google Gemini. \u003Ca href=\"\u002Fget-in-touch\u002F\">Find out more\u003C\u002Fa> about how we can support you as your GEO agency today.\u003C\u002Fp>\n",[24,35,39,51,61,96,104,115,133,147,171,187,232,246],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":29,"gutter":-1,"left_gutter":6,"position":30,"image":31,"image_width":32,"image_height":33,"alt":34},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Faaron-mike-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C291%2C3498%2C1153&w=2640",2640,870,"aaron-mike",{"acf_fc_layout":36,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":37,"content":38},"full_width_text","What is GEO?","\u003Cp class=\"intro\">GEO is the practice of optimising on- and off-site for better visibility in the responses of generative AI models like Google’s Gemini, ChatGPT, and Perplexity. It is an evolution of traditional SEO, adapted for a world where users are increasingly getting answers directly from AI instead of clicking on search results.\u003C\u002Fp>\n\u003Cp>Where \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> focuses on ranking webpages in search results, GEO’s goal is to ensure that your brand is cited, linked, or surfaced in the answers provided by large language models (LLMs). This is a multi-disciplinary process, involving:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">PR and social to build a brand that AI can’t ignore\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Content that lends itself to LLM usability\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Technical GEO that maximises discoverability by AI crawlers.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>With this in mind, good GEO is based on a strong organic search strategy. The tests we’ve run have made it clear that to stand out, you need depth and breadth of expertise across off-site PR and on-site content, backed by strong technical foundations. \u003C\u002Fp>\n\u003Cp>Working with a GEO agency like Impression gives you access to an experienced team of SEO and PR specialists with the right combination of skills and know-how to help you get ahead.\u003C\u002Fp>\n",{"acf_fc_layout":40,"reduced":26,"top_overlap":27,"bottom_underlap":41,"disable_observer":-1,"style":42,"layout":43,"testimonials":44},"testimonials","none","light","left-margin",[45],{"quote":46,"logo":47,"logo_width":48,"logo_height":48,"author":49,"byline":50},"\u003Cp>GEO is still in its infancy, but it is built on traditional organic search fundamentals. We’ve seen early success with LLMs where the team has already been working with our clients to deliver great results across SEO and PR.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002FPete-Jovetic-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Petar Jovetic","Organic Director at Impression",{"acf_fc_layout":52,"reduced":26,"top_overlap":41,"bottom_underlap":27,"disable_observer":-1,"style":53,"layout":54,"heading":55,"intro":56,"cta_text":57,"cta_link":58,"columns":59,"show_steps":19,"grid_items":60},"large_column_text","blue","logo_grid","How a GEO agency helps your business","\u003Cp>The rise of generative AI has transformed how we search for information online. Customer journeys are becoming increasingly complex, involving many different touchpoints and new AI-powered surfaces.\u003C\u002Fp>\n\u003Cp>Your brand needs to show up at every key moment – or risk losing business to more visible competitors. Right now, potential customers are reading AI-generated overviews to find out more about your product categories. They’re asking ChatGPT about solutions to problems your business could solve, when you could learn \u003Ca href=\"\u002Fblog\u002Fhow-to-use-chatgpt-for-seo\u002F\">\u003Cb>how to use ChatGPT\u003C\u002Fb>\u003C\u002Fa> to gain their attention. And in many cases, they’re going a step further with their research by using Google AI Mode to validate their thinking before they convert. Maximising visibility across these surfaces is critical.\u003C\u002Fp>\n\u003Cp>Invest in LLM optimisation to stay ahead of the curve, grow your audience, and feed your sales pipeline. Working closely alongside you as your GEO agency partner, we turn your presence in these new spaces into a powerful driver for your brand’s growth.\u003C\u002Fp>\n","Get in touch today.","\u002Fget-in-touch\u002F","4",[],{"acf_fc_layout":52,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":62,"layout":54,"heading":63,"intro":64,"cta_text":6,"cta_link":6,"columns":59,"show_steps":19,"grid_items":65},"yellow","Driving GEO growth for our clients","\u003Cp>LLMs are bringing about a paradigm shift in digital marketing. Clients are starting to recognise this and work with us on GEO strategies, and the early results have been strong.\u003C\u002Fp>\n\u003Cp>For example, through our collaboration over the past year with \u003Cstrong>Tensar\u003C\u002Fstrong> – a global leader in the geosynthetics space – we’ve been able to secure:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>1,793\u003C\u002Fstrong> AI Overview citations globally (Ahrefs)\u003C\u002Fli>\n\u003Cli>\u003Cstrong>47,604\u003C\u002Fstrong> Organic clicks via AI Overview keywords (Google Search Console)\u003C\u002Fli>\n\u003Cli>\u003Cstrong>7.9M\u003C\u002Fstrong> Organic impressions across AI Overview keywords (Google Search Console)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Discover more about this \u003Ca href=\"\u002Four-work\u002Ftensar-geo\u002F\">GEO case study\u003C\u002Fa> with Tensar. As you can see below, a wide range of other leading brands have also placed their trust in our people, tools, and technology.\u003C\u002Fp>\n",[66,70,73,76,78,81,83,86,88,90,92,94],{"image":67,"image_width":68,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg",200,60,{"image":71,"image_width":68,"image_height":72,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.svg",92,{"image":74,"image_width":68,"image_height":75,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FRpHFAV3d-CRUK-Logo-2025-white.svg",80,{"image":77,"image_width":68,"image_height":68,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002Ffb2GghdN-Clarins-Logo.svg",{"image":79,"image_width":68,"image_height":80,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,{"image":82,"image_width":68,"image_height":68,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",{"image":84,"image_width":68,"image_height":85,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FSpecsavers_White.svg",87,{"image":87,"image_width":68,"image_height":68,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FaVxxOWPW-Virgin.svg",{"image":89,"image_width":68,"image_height":85,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAvailable-Car_White.svg",{"image":91,"image_width":68,"image_height":85,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FAccess-Group.svg",{"image":93,"image_width":68,"image_height":68,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FdoYWhcju-FP_White.svg",{"image":95,"image_width":68,"image_height":68,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FosPFnCGV-Vaillant.svg",{"acf_fc_layout":25,"reduced":26,"top_overlap":97,"bottom_underlap":41,"disable_observer":-1,"style":-1,"layout":-1,"size":98,"container":99,"gutter":-1,"left_gutter":100,"position":6,"image":101,"image_width":102,"image_height":33,"alt":103},"large","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fjonathan-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C352%2C3500%2C1057&w=2880",2880,"jonathan-1",{"acf_fc_layout":52,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":105,"layout":106,"heading":107,"intro":108,"cta_text":109,"cta_link":58,"columns":110,"show_steps":19,"grid_items":111},"blue_background","content_grid","Our approach to LLM optimisation","\u003Cp>A strong GEO strategy is built on a solid foundation of SEO, PR, and social. Adopting our integrated approach ensures your brand performs well across both traditional and AI-driven search surfaces.\u003C\u002Fp>\n\u003Cp>We start by understanding your goals and existing LLM visibility, identifying the right kinds of activity that’ll help you close the gap. From here, we’ll produce a GEO experimentation roadmap. This involves testing out the tactics that are most likely to move the needle based on the opportunities we find across brand, content, and technical.\u003C\u002Fp>\n\u003Cp>Our team has the necessary know-how to get you cited and seen. We’ll experiment with a diverse range of techniques, including but by no means limited to:\u003C\u002Fp>\n\u003Col>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Integrating unique, original insights into content so LLMs pay attention to your brand.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Formatting pages to maximise readability for users and AI crawlers.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Addressing subtopics mentioned by AI head on through content.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Raising your profile by building relevant backlinks and mentions in the right media.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Inserting your brand into key conversations on social platforms and elsewhere online.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Implementing relevant schema across your site.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>We are constantly testing and learning, staying ahead of a rapidly evolving landscape to ensure you are a leader, not a follower\u003C\u002Fp>\n","Get in touch with our team.","1",[112],{"text":113,"title":114},"\u003Cp>Ultimately, the value of GEO is in its ability to drive more revenue for your business and feed your sales pipeline. For that reason, we’ll always report on top-line acquisition and conversion metrics like referral traffic from different LLM sources and how that traffic converts once on site.\u003C\u002Fp>\n\u003Cp>For a more granular view of LLM visibility, we use software to track a wide range of prompts per topic for a business, which we use as a proxy for your visibility.\u003C\u002Fp>\n\u003Cp>There are three key measurements that we use:\u003C\u002Fp>\n\u003Cp>- Brand mentions (how many times is your brand featured in a prompt).\u003Cbr \u002F>\n- Citations (how often is your brand linked to as a citation in a prompt).\u003Cbr \u002F>\n- Sentiment (what opinion or tone does an LLM return).\u003C\u002Fp>\n","How we measure LLM performance",{"acf_fc_layout":116,"reduced":26,"top_overlap":27,"bottom_underlap":41,"disable_observer":-1,"heading":117,"intro":118,"columns":119,"style":18,"layout":43,"grid_items":120},"linked_content_grid","Impression services that contribute to GEO","\u003Cp>We offer a comprehensive suite of GEO-related services designed to position your brand at the forefront of AI-driven search results. Here’s a brief overview of how we can help.\u003C\u002Fp>\n","2",[121,124,127,130],{"title":122,"content":123,"link":6},"Brand Building","\u003Cp>Establishing a well-known brand with a strong reputation in your niche is key to visibility across LLM surfaces. We build \u003Ca href=\"\u002Fseo\u002Flink-building\u002F\">high-quality links\u003C\u002Fa> and secure mentions in the right places to boost your brand’s authority and visibility in AI-driven searches. This can also involve optimising your social media presence and \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> efforts.\u003C\u002Fp>\n\u003Cp>Unique insights and a visible presence on other reputable sites can help build credibility for LLMs to cite your site over competitors. We help you earn links and unlinked mentions that add weight to what you say on your own site, with the goal of being seen as a credible authority.\u003C\u002Fp>\n",{"title":125,"content":126,"link":6},"Content Strategy","\u003Cp>We develop AI-ready content strategies. We focus on creating content that is structured and scannable for generative models, positioning your brand as a trusted source. We also help you improve your \u003Ca href=\"\u002Fblog\u002Fe-e-a-t\u002F\">EEAT signals\u003C\u002Fa> to demonstrate expertise and trustworthiness.\u003C\u002Fp>\n\u003Cp>Our team optimises your content by clearly defining and consistently using \u003Ca href=\"\u002Fblog\u002Fentity-salience-seo\u002F\">key entities and topic clusters\u003C\u002Fa>, establishing your area(s) of focus. Proprietary tools that we’ve built in-house, such as RALTS, enable us to carry out this work efficiently and at scale. When building out on-site content, we create internal linking structures between content clusters, helping to develop the relationships between your target entities.\u003C\u002Fp>\n\u003Cp>To validate the effectiveness of our GEO content strategies, we’ve invested in LLM testing tools. These allow us to track sessions from ChatGPT, Claude, Perplexity and other LLMs before and after page changes, backing up AI optimisation work with data on clicks and sessions.\u003C\u002Fp>\n",{"title":128,"content":129,"link":6},"Technical GEO","\u003Cp>We ensure the \u003Ca href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical aspects\u003C\u002Fa> of your website are optimised for AI discoverability and performance. This includes everything from \u003Ca href=\"\u002Fseo\u002Fjavascript-website-seo\u002F\">JavaScript SEO\u003C\u002Fa> and crawlability to conducting in-depth log file analysis to identify and fix any issues.\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Crawlability & Indexing\u003C\u002Fb> – Can LLMs see all of your content and successfully return it for a user who is looking for your services?\n\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Rendering\u003C\u002Fb> – LLMs aren’t as good at rendering JavaScript as traditional search engines. We can take our rendering testing tools and highlight any issues with your domain.\n\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Semantic HTML\u003C\u002Fb> – Is the HTML set up easy to read using the latest HTML tags?\n\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Core Web Vitals\u003C\u002Fb> – Websites that pass the core web vitals metric have a higher propensity to rank strongly in LLMs. Our technical SEO specialists can provide guidance on how to implement changes to your website to improve these metrics.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":131,"content":132,"link":6},"LLM Visibility and Reporting","\u003Cp>We \u003Ca href=\"\u002Fblog\u002Fmodern-measurement-the-current-media-effectiveness-landscape\u002F\">go beyond last-click attribution\u003C\u002Fa> to prove marketing effectiveness, including tracking and reporting back on key metrics like citations, mentions, and sentiment. This allows us to measure the impact of your GEO strategies and adapt our shared approach accordingly.\u003C\u002Fp>\n\u003Cp>It’s possible to see some referral data in GA4’s source\u002Fmedium report, but this is not the whole story. We go beyond this by tracking and reporting on key metrics like citations, mentions, and sentiment. We also use enterprise-level tools to track your \u003Ca href=\"\u002Fblog\u002Fstrategic-guide-to-brand-measurement\u002F\">share of voice\u003C\u002Fa> across different LLMs and identify the top prompts where your brand is being surfaced.\u003C\u002Fp>\n",{"acf_fc_layout":40,"reduced":26,"top_overlap":27,"bottom_underlap":41,"disable_observer":-1,"style":134,"layout":43,"testimonials":135},"white",[136,142],{"quote":137,"logo":138,"logo_width":139,"logo_height":139,"author":140,"byline":141},"\u003Cp>We’ve partnered with Impression for several years and consistently seen strong organic growth. When AI Overviews launched and began impacting our metrics, Jonathan and his team quickly developed a tailored strategy. Thanks to their proactive approach, we’ve significantly improved our visibility within AI Overviews.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Ftensar-logo.svg",640,"James Kearsley","Global Website & SEO Manager, Tensar",{"quote":143,"logo":144,"logo_width":48,"logo_height":48,"author":145,"byline":146},"\u003Cp>Impression are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FQueensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sam Nobes","Brand Director, Queensmith",{"acf_fc_layout":148,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"layout":149,"options":150,"text":151,"images":152},"image_text","image_right","image_grid","\u003Ch2>Impression’s awards and recognition\u003C\u002Fh2>\n\u003Cp class=\"intro\">Work with an agency partner that’s recognised by the wider industry for the specialisms that count in GEO.\u003C\u002Fp>\n\u003Cp>Our commitment to delivering exceptional results and driving innovation has earned us recognition at many prestigious awards, and we’re known for campaigns that deliver stand-out results. Specialists in our team regularly speak at events and are dedicated to staying ahead of the curve. \u003C\u002Fp>\n\u003Cp>Learn more about \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">our awards\u003C\u002Fa>.\u003C\u002Fp>\n",[153,156,159,162,165,168],{"src":154,"width":48,"height":48,"alt":155},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fnda-2024-winner-badge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","nda-2024-winner-badge",{"src":157,"width":48,"height":48,"alt":158},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FEUSAWinner2025square.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","EUSAWinner2025square",{"src":160,"width":48,"height":48,"alt":161},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002Fgs-winner-square.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","gs-winner-square",{"src":163,"width":48,"height":48,"alt":164},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FEUPM-winner-square.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","EUPM-winner-square",{"src":166,"width":48,"height":48,"alt":167},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fprolific-north-winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","prolific-north-winner",{"src":169,"width":48,"height":48,"alt":170},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fgaawinner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","gaawinner",{"acf_fc_layout":172,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":173,"faqs":174},"faqs","Generative engine optimisation FAQs",[175,178,181,184],{"title":176,"text":177},"What is the difference between GEO and traditional SEO?","\u003Cp>Traditional SEO focuses on helping websites rank in search engine results pages (SERPs). GEO, on the other hand, is designed to optimise your content so it is used and prioritised by generative models when answering user queries. While they have different goals, they are not entirely separate. A strong SEO foundation is essential for GEO success.\u003C\u002Fp>\n",{"title":179,"text":180},"Why does my business need GEO?","\u003Cp>Generative AI is fundamentally changing search. By adopting a GEO strategy, you can get ahead of your competitors and establish your brand as a leader in AI-driven search. This will not only increase your visibility but also help to build trust and authority with AI models and users alike.\u003C\u002Fp>\n",{"title":182,"text":183},"Which AI surfaces does GEO target?","\u003Cp>Our GEO strategies target a wide variety of AI surfaces, including AI Overviews, Google Gemini, ChatGPT, Copilot, Perplexity, Claude, and Google AI Mode.\u003C\u002Fp>\n",{"title":185,"text":186},"How does Impression measure the results of GEO?","\u003Cp>We measure the effectiveness of our GEO strategies by reporting back on key metrics such as citations, mentions, and sentiment. We also track prompt performance to give you a clear understanding of how different AI models are using your content. \u003C\u002Fp>\n\u003Cp>We also create dashboards that highlight referral traffic to measure your clicks and conversions from LLMs.\u003C\u002Fp>\n\u003Cp>Ultimately, as with any digital strategy, we measure performance based on how we can positively influence wider business goals like revenue growth.\u003C\u002Fp>\n",{"acf_fc_layout":188,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":189,"cta_text":190,"cta_link":191,"items":192},"related_module","GEO-related resources","See all articles","\u002Fblog\u002F",[193,208,220],{"type_key":194,"title":195,"excerpt":196,"to":197,"postedAt":198,"readingTime":199,"image":200,"authors":201,"category":205},"post","Guide to Search Generative Experience (AI Overviews) in 2026","\u003Cp>Search Generative Experience (SGE) was first announced in 2023, and then officially rolled out as AI Overviews (AIO) on 14th May 2024. It uses advanced machine learning techniques to generate organic search results and recommendations that are tailored to the specific needs and preferences of individual users. Traditional search engines use keyword, site speed and […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide\u002F","2026-04-13T10:01:46",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fsge-guide-header.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[202],{"name":203,"image":204},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":206,"name":207},"\u002Fblog\u002Fcategory\u002Fai\u002F","AI",{"type_key":194,"title":209,"excerpt":210,"to":211,"postedAt":212,"readingTime":213,"image":214,"authors":215,"category":219},"How to optimise for Generative AI search","\u003Cp>A summary of main points Generative engine optimisation (GEO) prioritises being cited by AI over traditional ranking. Instead of just aiming for top search results, GEO focuses on making your content interpretable and trustworthy enough for Large Language Models (LLMs) to use it as a direct source in their answers. This discipline is an evolution […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-optimise-for-generative-ai-search\u002F","2026-04-28T13:06:43",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fsolen-feyissa-RwoT2g5SGRw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[216],{"name":217,"image":218},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":206,"name":207},{"type_key":194,"title":221,"excerpt":222,"to":223,"postedAt":224,"readingTime":225,"image":226,"authors":227,"category":229},"Google’s AI Overviews: What you need to know","\u003Cp>Google’s AI Overviews – a new generative AI search results feature – was rolled out to all users in the US starting from 14th May, following an announcement at I\u002FO 2024. Powered by a custom model of Google’s chatbot technology, Gemini, this feature reshapes the way we research, plan, and even brainstorm using the search […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ai-overviews\u002F","2025-10-20T16:19:35",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fsolen-feyissa-Aj7cDaR6QXs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[228],{"name":203,"image":204},{"to":230,"name":231},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"acf_fc_layout":233,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":234,"style":53,"cta_link":235,"cta_text":236,"services":237},"related_services","Related services","\u002Fdigital-marketing\u002F","See all services",[238,241,244],{"title":239,"link":240,"description":6},"AI at Impression","\u002Fabout\u002Fai-at-impression\u002F",{"title":242,"link":243,"description":6},"PPC","\u002Fpaid-media\u002Fppc\u002F",{"title":231,"link":245,"description":6},"\u002Fseo\u002F",{"acf_fc_layout":247,"reduced":26,"top_overlap":41,"bottom_underlap":41,"disable_observer":-1,"heading":248,"title":249,"intro":250},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[253,256],{"path":254,"name":255},"\u002F","Home",{"path":257,"name":258},null,"Generative Engine Optimisation (GEO)",{"title":260,"script":261,"meta":384,"link":427},"Generative Engine Optimisation (GEO) Agency | Impression",[262],{"type":263,"key":264,"innerHTML":265},"application\u002Fld+json","yoast-json-ld",{"@context":266,"@graph":267},"https:\u002F\u002Fschema.org",[268,279,287,299,366],{"@type":269,"@id":270,"url":270,"name":260,"isPartOf":271,"datePublished":273,"dateModified":274,"description":275,"breadcrumb":276,"inLanguage":278},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fgenerative-engine-optimisation-agency\u002F",{"@id":272},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2025-09-23T10:29:04+00:00","2026-06-11T16:07:52+00:00","Unlock new growth opportunities with our Generative Engine Optimisation services. We help your brand get discovered by AI-driven search tools.",{"@id":277},"https:\u002F\u002Fwww.impressiondigital.com\u002Fgenerative-engine-optimisation-agency\u002F#breadcrumb","en",{"@type":280,"@id":277,"itemListElement":281},"BreadcrumbList",[282,285],{"@type":283,"position":225,"name":255,"item":284},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":283,"position":286,"name":258},2,{"@type":288,"@id":272,"url":284,"name":289,"description":6,"publisher":290,"inLanguage":292,"potentialAction":293},"WebSite","Impression",{"@id":291},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":294,"target":295,"query-input":298},"SearchAction",{"@type":296,"urlTemplate":297},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":300,"@id":291,"name":289,"url":284,"logo":301,"image":307,"sameAs":308,"@context":312,"email":313,"foundingDate":314,"legalName":315,"vatID":316,"description":317,"telephone":318,"address":319,"location":326,"areaServed":359},"Organization",{"@type":302,"inLanguage":292,"@id":303,"url":304,"contentUrl":304,"width":305,"height":306,"caption":289},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[309,310,311],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":320,"streetAddress":321,"addressLocality":322,"addressRegion":323,"postalCode":324,"addressCountry":325},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[327,336,348],{"@type":328,"name":329,"geo":330,"address":334,"photo":307,"telephone":335},"Place","Impression Digital - Nottingham",{"@type":331,"latitude":332,"longitude":333},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":320,"streetAddress":321,"addressLocality":322,"addressRegion":323,"postalCode":324,"addressCountry":325},"+44 01158 242 212",{"@type":328,"name":337,"geo":338,"address":341,"photo":346,"telephone":347},"Impression Digital - London",{"@type":331,"latitude":339,"longitude":340},"51.50237208377361","-0.09229841534284115",{"@type":320,"streetAddress":342,"addressLocality":343,"addressRegion":344,"postalCode":345,"addressCountry":325},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":328,"name":349,"geo":350,"address":353},"Impression Digital - New York",{"@type":331,"latitude":351,"longitude":352},"40.726722746949","-74.00527778220652",{"@type":320,"streetAddress":354,"addressLocality":355,"addressRegion":356,"postalCode":357,"addressCountry":358},"160 Varick St","New York","NY","10013","USA",[360,363,365],{"@type":361,"name":362},"Country","Worldwide",{"@type":361,"name":364},"GBR",{"@type":361,"name":358},{"@type":367,"mainEntity":368,"@id":383,"url":270},"FAQPage",[369,374,377,380],{"@type":370,"name":176,"acceptedAnswer":371},"Question",{"@type":372,"text":373},"Answer","\u003Cp>Traditional SEO focuses on helping websites rank in search engine results pages (SERPs). GEO, on the other hand, is designed to optimise your content so it is used and prioritised by generative models when answering user queries. While they have different goals, they are not entirely separate. A strong SEO foundation is essential for GEO success.\u003C\u002Fp>",{"@type":370,"name":179,"acceptedAnswer":375},{"@type":372,"text":376},"\u003Cp>Generative AI is fundamentally changing search. By adopting a GEO strategy, you can get ahead of your competitors and establish your brand as a leader in AI-driven search. This will not only increase your visibility but also help to build trust and authority with AI models and users alike.\u003C\u002Fp>",{"@type":370,"name":182,"acceptedAnswer":378},{"@type":372,"text":379},"\u003Cp>Our GEO strategies target a wide variety of AI surfaces, including AI Overviews, Google Gemini, ChatGPT, Copilot, Perplexity, Claude, and Google AI Mode.\u003C\u002Fp>",{"@type":370,"name":185,"acceptedAnswer":381},{"@type":372,"text":382},"\u003Cp>We measure the effectiveness of our GEO strategies by reporting back on key metrics such as citations, mentions, and sentiment. We also track prompt performance to give you a clear understanding of how different AI models are using your content. \u003C\u002Fp>\n\u003Cp>We also create dashboards that highlight referral traffic to measure your clicks and conversions from LLMs.\u003C\u002Fp>\n\u003Cp>Ultimately, as with any digital strategy, we measure performance based on how we can positively influence wider business goals like revenue growth.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fgenerative-engine-optimisation-agency\u002F#faqpage",[385,387,390,393,396,398,400,402,404,407,409,412,415,418,421,424],{"name":386,"content":275},"description",{"name":388,"content":389},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":391,"content":392},"og:locale","en_GB",{"property":394,"content":395},"og:type","article",{"property":397,"content":260},"og:title",{"property":399,"content":275},"og:description",{"property":401,"content":270},"og:url",{"property":403,"content":289},"og:site_name",{"property":405,"content":406},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":408,"content":274},"article:modified_time",{"property":410,"content":411},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":413,"content":414},"og:image:width",1200,{"property":416,"content":417},"og:image:height",630,{"property":419,"content":420},"og:image:type","image\u002Fjpeg",{"name":422,"content":423},"twitter:card","summary_large_image",{"name":425,"content":426},"twitter:site","@impressiontalk",[]]