[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fevents\u002Fimpression-the-marketing-meetup-10":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":12,"acf":20,"head_links":91,"breadcrumbs":92,"events":102,"head":345},"2024-01-17T13:42:15",{"rendered":6},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming –  there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting. \u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">check out this video to get a feel for what it’s like\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Want to join our next event? Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello!\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more!\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new!\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers-and-their-talks\">The speakers and their talks\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FHolly.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26870\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Holly Bolus, Marketing Communications Manager at CDA Appliances \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>The Collaborative Tango Between Sales and Marketing\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Finding balance in the tug of war between sales and marketing to improve collaboration that results in better ROI for all. Not only becoming a better team but developing personally and professionally.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Takeaways\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Successful collaboration for ROI\u003C\u002Fli>\n\n\n\n\u003Cli>Utilising your sales team to better your marketing\u003C\u002Fli>\n\n\n\n\u003Cli>Stepping out of the “marketing” comfort zone\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FlOqc43GB-Amelia.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26868\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Amelia Such, Marketing Manager at Patisserie Valerie\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>The essential toolkit for the multi-site marketer\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Having worked in multi-site hospitality for all of my career to date, it’s become essential to master being a multi-site marketer in a way that a) keeps me sane, b) allows me to do the best job for the brands I’ve worked for, and c) progresses my career without working 12 hour days. It’s a challenge at times, balancing site requests, understanding an entire estate and various locational quirks, maintaining brand identity and managing the expectations of multiple stakeholders who all believe they are your top priority! This talk aims to give marketers from every background a flavour of what being multi-site means, whilst also helping budding multi-site marketers in the room.\u003C\u002Fp>\n\n\n\n\u003Cp>Takeaways: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Work smarter not harder when it comes to knowing your locations\u003C\u002Fli>\n\n\n\n\u003Cli>Pleasing everyone, pleases no one – remember what your wider purpose is\u003C\u002Fli>\n\n\n\n\u003Cli>You can help without doing the doing – your value isn’t rooted in your time\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",[8],39,[10,11],11,164,[13,14,15,16,17,18,19],"post-26805","events","type-events","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"date__time":21,"partners":22,"event_location":23,"show_form":22,"page_content_modules":24,"hero":89},"07\u002F03\u002F2024 6:00 pm",false,"Impression, Fothergill House, 16 King Street, Nottingham, NG1 2AS",[25,31],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":28,"disable_observer":-1,"title":29,"content":6,"eventPassed":27,"showForm":22,"eventbrite_id":30},"event_content",true,"large","Impression & The Marketing Meetup #10","",{"acf_fc_layout":14,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"title":29,"upcomingEvents":32,"pastEvents":42,"onlyShowUpcomingEvents":27},[33],{"type_key":14,"title":34,"eventDate":35,"to":36,"image":37,"type":38,"content":39,"location":41,"eventbrite_id":30,"exclude":22},"The Metrics that Matter","01\u002F10\u002F2026 9:00 am","\u002Fevents\u002Fthe-metrics-that-matter\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FMeta_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","Event",{"rendered":40,"protected":22},"\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"capturing-attention-and-scaling-true-incrementality-across-the-disrupted-journey\">Capturing attention and scaling true incrementality across the disrupted journey\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-attend\">\u003Cstrong>Why attend?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>In today’s economic climate, competing on automated ad setups and flat CPA targets alone is no longer enough to drive sustainable business growth.\u003C\u002Fp>\n\n\n\n\u003Cp>Meta’s broad AI algorithms have fundamentally transformed paid social. But as automated setups become the industry standard, gaining a true competitive edge requires more than default inputs – it requires strategic signal control, high-impact visual creative, and advanced measurement.\u003C\u002Fp>\n\n\n\n\u003Cp>The reality is that the modern customer journey has been completely disrupted. Buyers no longer follow a linear path from a single ad click to an immediate purchase. Instead, they move fluidly across digital channels – building intent and trust through aggregate attention across Meta and complementary high-attention environments (like Online Video, CTV, and Audio).\u003C\u002Fp>\n\n\n\n\u003Cp>At this exclusive morning session, Impression and Meta come together to unpack the new performance playbook. You’ll learn how to engineer clean 1st-party data to steer Meta’s AI engine, surround prospects with high-attention visual touchpoints across the web, and construct a measurement stack your CFO will champion. This is how brands move beyond incremental gains to achieve true Growth. Multiplied.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand, we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Algorithmic control and business-first optimisation:\u003C\u002Fstrong> Move away from platform vanity metrics by passing custom 1st-party data and CAPI signals into Meta’s automated setups—steering algorithms towards high-margin, high-LTV customers and true business profitability.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Capturing attention beyond Meta:\u003C\u002Fstrong> Practical frameworks to leverage complementary media formats outside of social (such as Online Video, CTV, and Audio) to surround prospects across a disrupted buyer journey and amplify Meta campaign performance.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Creative as the new targeting engine:\u003C\u002Fstrong> Strategies for building visual diversity and persona-led messaging into your creative pipeline, using creative scale as your primary lever to unlock net-new audience clusters within broad targeting.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Full-funnel measurement and incremental proof:\u003C\u002Fstrong> Practical methodologies for geo-holdout testing, Meta lift studies, and Marketing Mix Modelling (MMM) to separate true incremental revenue from baseline organic demand.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fshare-eu1.hsforms.com\u002F1PIBX6GGYTRC4cNUSEaIAtg2b24og\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"254\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTicket-Banner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39799\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"agenda-session-details\">\u003Cstrong>Agenda & Session Details\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>09:00 – 09:30 | Registration, Breakfast & Networking\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Enjoy complimentary breakfast and network with senior marketing peers and Meta product specialists in London.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>09:30 – 09:40 | Welcome & Opening Remarks (Liam Wade, Impression) \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>The disrupted journey and the new battleground\u003C\u002Fstrong>\u003Cbr>Uncover why standard campaign optimisation has hit a ceiling and why surviving in 2026 requires a new approach to performance marketing.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwadeliam\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002FLiam-Wade-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35295\" style=\"width:150px\"\u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwadeliam\u002F\">Liam Wade, CSO\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>09:40 – 09:55 | Meta Keynote Presentation (Meta Product Specialist)\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>The next era of performance: What’s new inside Meta’s AI engine\u003C\u002Fstrong>\u003Cbr>Discover the newest features, signals, and automation updates rolling out across Meta’s ecosystem, and how Meta is evolving to support true value-led business growth.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"287\" height=\"191\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002F2TOzFp0L-Meta_Platforms_Inc._logo_cropped.svg\" alt=\"\" class=\"wp-image-34722\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>09:55 – 10:20 | Session 1 (Amy Stamper, Impression)\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Beyond the black box: Steering Meta’s AI with signals and creative\u003C\u002Fstrong>\u003Cbr>Master how to steer Meta’s algorithm toward high-LTV buyers using your business data, bidding for value over volume, and persona-led creative diversity as your primary targeting engine – backed by real experiment findings to drive true incremental profit.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famy-stamper\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F5WOSL9qw-Amy-Stamper.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33130\" style=\"width:150px\"\u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famy-stamper\u002F\">Amy Stamper, Head of Paid Social\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>10:20 – 10:45 | Session 2 (Harriet Fitzgerald, Impression)\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Winning Brand Attention Outside the Social Feed\u003C\u002Fstrong>\u003Cbr>Discover how pairing off-social programmatic video with Meta’s performance engine creates the deep, lean-back attention needed to build lasting mental availability and lower downstream acquisition costs. Learn how to apply the ‘hook and hold’ creative framework to prime audiences across non-linear buyer paths and maximise total campaign efficiency.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fharriet-fitzgerald-howarth-776373160\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FSqKwhmaF-Harriet-Howarth.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23738\" style=\"width:150px;height:auto\"\u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fharriet-fitzgerald-howarth-776373160\u002F\">Harriet Fitzgerald, Head of Programmatic \u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>10:45 – 11:05 | Session 3 (Liam Wade, Impression)\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Proving and acting on what drives incremental growth\u003C\u002Fstrong> \u003Cbr>Discover how to combine geo-holdout tests, incrementality testing, lift studies, and Marketing Mix Modelling to measure aggregate attention, optimise your media decisions and defend full-funnel budgets to your CFO.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwadeliam\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002FLiam-Wade-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35295\" style=\"width:150px\"\u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwadeliam\u002F\">Liam Wade, CSO\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>11:05 – 11:35 | Panel Discussion & Interactive Q&A:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Growth. Multiplied: Real tests and media strategies to win\u003C\u002Fstrong>\u003Cbr>An open conversation featuring Impression strategists, Meta product leads, and guest client speakers exploring real-world testing challenges, aggregate attention, and multi-channel budget allocation.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>11:35 – 12:00 | Networking & Close\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"location\">Location\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Meta Kings Cross\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>“Can You Hear Me?” Room\u003Cbr>11-22 Canal Reach\u003Cbr>London N1C 4DB\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ciframe src=\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fembed?pb=!1m18!1m12!1m3!1d4777.618097063163!2d-0.13069868825051859!3d51.53822008562464!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x48761b9642243401%3A0xcab7999bd28d8f8d!2sMeta%20Kings%20Cross!5e0!3m2!1sen!2suk!4v1787825721804!5m2!1sen!2suk\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Nearest London Underground station:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>King’s Cross St. Pancras\u003C\u002Fstrong>\u003Cbr>Walking Time: Roughly 10 minutes\u003Cbr>Available Lines: Circle, Hammersmith & City, Metropolitan, Northern, Piccadilly, and Victoria lines\u003Cbr>An alternative nearby station is \u003Cstrong>\u003Cstrong>\u003Cstrong>Mornington Crescent\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>, though it is a longer walk (about 16 minutes).\u003C\u002Fp>\n\n\n\n\u003Cp>Nearest Car Park:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Handyside Car Park\u003C\u002Fstrong>\u003Cbr>Located roughly a 5 to 7-minute walk north of the Meta building.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fshare-eu1.hsforms.com\u002F1PIBX6GGYTRC4cNUSEaIAtg2b24og\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"254\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTicket-Banner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39799\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>","Meta Kings Cross, 11-22 Canal Reach, London N1C 4DB",[43,51,60,69,75,81],{"type_key":14,"title":44,"eventDate":45,"to":46,"image":47,"type":38,"content":48,"location":23,"eventbrite_id":50,"exclude":22},"Impression & The Marketing Meetup #19","25\u002F06\u002F2026 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-19\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTMM-Event.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":49,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speakers\">Speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002FWJr8ACpi-Dave-TMm.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39118\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Dave Endsor, \u003C\u002Fstrong>Social Media Strategist and Founder, Chapter \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Building social media communities with real business impact.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The essential elements your business needs to create an effective and impactful social media community.\u003C\u002Fp>\n\n\n\n\u003Cp>Whatever your sector, and drawing on personal experience, I outline how understanding shared problems and audience insights can help you create social media content that makes your audience say, “that’s me.”\u003C\u002Fp>\n\n\n\n\u003Cp>In this talk, you will learn about:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Why a sense of belonging matters more than sales content on social.\u003C\u002Fli>\n\n\n\n\u003Cli>The four pillars of community on social media, with real examples of each in action.\u003C\u002Fli>\n\n\n\n\u003Cli>The questions that reveal what genuinely connects your audience\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGABS-TMM.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39210\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Gabriella Molinari\u003C\u002Fstrong>, Senior Social & Influencer Specialist, Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Is your audience smarter than your strategy document?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>How brands are cutting through the noise on social in 2026\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Today’s audiences have spent years watching brands market to them. They’ve seen campaigns soar and crash, creators build businesses from scratch and brands navigate public scrutiny in real time. As a result, consumers are more commercially aware than ever before and can now spot a ‘strategy’ from a mile off.\u003C\u002Fp>\n\n\n\n\u003Cp>The brands winning attention in 2026 understand this. Rather than broadcasting messages \u003Cem>at\u003C\u002Fem> people, they’re listening to the conversations already happening and building products, content and campaigns informed by genuine audience insight.\u003C\u002Fp>\n\n\n\n\u003Cp>In this session, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What’s changed in audience behaviour\u003C\u002Fli>\n\n\n\n\u003Cli>What brands can learn from the conversations happening around them\u003C\u002Fli>\n\n\n\n\u003Cli>How to turn those insights into better content, campaigns and products\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n","1989902882087",{"type_key":14,"title":52,"eventDate":53,"to":54,"image":55,"type":38,"content":56,"location":58,"eventbrite_id":59,"exclude":22},"New Rules of Search with TikTok","12\u002F05\u002F2026 3:00 pm","\u002Fevents\u002Fnew-rules-of-search-with-tiktok\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FTikTok-Event_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":57,"protected":22},"\n\u003Cp>\u003Cstrong>The search landscape isn’t what it used to be, and frankly, the old playbook for “ranking” just doesn’t work anymore.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve moved well beyond page one rankings to a dynamic world of zero-click results, LLM-driven answers, and platforms like TikTok now acting as powerful search engines in their own right. \u003C\u002Fp>\n\n\n\n\u003Cp>This seismic shift means that for your brand, visibility and success hinge on a completely new set of strategies. We need to move beyond simple keywords to a more holistic, multi-platform approach that puts your brand right at the heart of the conversation, wherever it’s happening.\u003C\u002Fp>\n\n\n\n\u003Cp>This event is our practical solution to navigating that challenge. We’re bringing together some of the most talented minds in SEO, Digital PR and Social to help you truly understand this new ecosystem and give you the actionable strategies you need to thrive\u003C\u002Fp>\n\n\n\n\u003Cp>Join us to: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Uncover the new rules of search and learn how to secure your brand’s future by mastering visibility \u003C\u002Fli>\n\n\n\n\u003Cli>Unlock new channels for discovery and build the brand authority that will allow you to cut through the noise and achieve your goals.\u003Cbr>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"1740\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FCharlie.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27869\" style=\"width:250px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Charlie Norledge\u003C\u002Fstrong>\u003Cbr>Head of SEO Performance  Impression\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" class=\"wp-block-heading\" style=\"font-size:30px\" id=\"adapting-your-metrics-for-the-zero-click-ai-powered-era\">\u003Cstrong>Adapting your metrics for the zero-click, AI-powered era\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>Organic success metrics, such as clicks and rankings, are no longer the full story or even the most important part of it. The rise of zero-click search, generative AI, and complex customer journeys means that the cornerstone KPIs we’ve relied on for years are rapidly losing relevance.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>You’ll learn\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to shift your focus away from traditional metrics to new metrics like brand visibility\u003C\u002Fli>\n\n\n\n\u003Cli>Why is it important to measure performance across an ever-increasing number of search surfaces\u003C\u002Fli>\n\n\n\n\u003Cli>How to adapt your strategies to optimise for this new era of search.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37175\" style=\"width:250px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>\u003Cstrong>Hannah Craig\u003C\u002Fstrong>\u003C\u002Fstrong>\u003Cbr>Head of PR and Social\u003Cbr> Impression\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" class=\"wp-block-heading\" style=\"font-size:30px\" id=\"why-in-the-new-rules-of-search-reputation-ranks-first\">\u003Cstrong>\u003Cstrong>Why in the new rules of search, reputation ranks first\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>In the new rules of search, algorithms don’t just index content, they evaluate \u003Cem>reputation\u003C\u002Fem>. This talk reveals why being talked about, cited and trusted now matters just as much as keywords and how PR drives the signals that put your brand at the top of human and AI-powered discovery. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>You’ll learn\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Why reputation signals (mentions, authority, credibility) are crucial in the new rules of search\u003C\u002Fli>\n\n\n\n\u003Cli>How PR and social storytelling shape the trust engines behind AI answers and zero-click results\u003C\u002Fli>\n\n\n\n\u003Cli>A practical approach to building a reputation that boosts discoverability across every platform people search on today\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FManu.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37173\" style=\"width:250px;height:250px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Manu Samiev\u003C\u002Fstrong>\u003Cbr>Agency Partnerships Manager\u003Cbr>TikTok\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" class=\"wp-block-heading\" style=\"font-size:30px\" id=\"creating-synergy\">Creating Synergy\u003C\u002Fh1>\n\n\n\n\u003Cp>In this session, Manu breaks down the roadmap for brands looking to dominate the TikTok landscape. Rather than navigating the platform alone, you’ll discover how the synergy between agencies and TikTok support teams can accelerate your results. \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll dive into the specific TikTok products driving growth right now, including a deep dive into TikTok Shop and how to build a commerce strategy that feels native to the feed.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>15:00 – 15:20 \u003C\u002Fstrong>– Event registration\u003Cbr>\u003Cstrong>15:20 – 15:30\u003C\u002Fstrong> – Introduction and overview of the current marketing landscape\u003Cbr>\u003Cstrong>15:30 – 15:50\u003C\u002Fstrong> – Adapting your metrics for the zero-click, AI-powered era\u003Cbr>\u003Cstrong>15:50 – 16:10\u003C\u002Fstrong> – Why in the new rules of search, reputation ranks first\u003Cbr>\u003Cstrong>16:10 – 16:30\u003C\u002Fstrong> – Creating Synergy\u003Cbr>\u003Cstrong>16:30 – 17:20\u003C\u002Fstrong> – Roundtable discussions\u003Cbr>\u003Cstrong>17:20 – 17:30 \u003C\u002Fstrong>– Session summary and close\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>TikTok UK Headquarters: Kaleidoscope 4 Lindsey St, Barbican, London EC1A 9HP\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n","TikTok UK Headquarters: Kaleidoscope 4 Lindsey St, Barbican, London EC1A 9HP","1981346572936",{"type_key":14,"title":61,"eventDate":62,"to":63,"image":64,"type":38,"content":65,"location":67,"eventbrite_id":68,"exclude":22},"How can storytelling power your performance?","07\u002F05\u002F2026 1:00 pm","\u002Fevents\u002Fstorytelling-that-powers-your-performance\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FFeatured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":66,"protected":22},"\n\u003Cp>The landscape has shifted.\u003Cstrong> \u003C\u002Fstrong>We no longer make decisions at the shelf.\u003C\u002Fp>\n\n\n\n\u003Cp>In reality, your customers have usually decided who to buy from long before they even hit a search bar. In a world where reputation is the new lead-gen, how does your brand stay ahead?\u003C\u002Fp>\n\n\n\n\u003Cp id=\"p-rc_ec26417afdcb8cc0-88\">It’s easy to become obsessed with immediate metrics, especially when budgets are stretched. But many brands have forgotten what actually drives sustainable growth. While short-term tactics might convert demand, it’s the long-term levers like brand awareness that actually create it.\u003C\u002Fp>\n\n\n\n\u003Cp id=\"p-rc_ec26417afdcb8cc0-89\">Chasing short-term ROI while neglecting the value that sustains it just isn’t working. This interactive session is for brand marketers who want to move beyond campaign-by-campaign thinking.\u003C\u002Fp>\n\n\n\n\u003Cp>Join us to learn how to bridge the gap between brand building and performance efficiency, creating a brand that is distinctive, memorable, and commercially powerful\u003C\u002Fp>\n\n\n\n\u003Cp>Learn:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to use behavioural science to balance short-term response with long-term growth\u003C\u002Fli>\n\n\n\n\u003Cli>How to build ideas that perform now and endure over time\u003C\u002Fli>\n\n\n\n\u003Cli>Why consistency is the multiplier of creative effectiveness\u003C\u002Fli>\n\n\n\n\u003Cli>How to shift from simply capturing existing intent to proactively generating it through programmatic.\u003C\u002Fli>\n\n\n\n\u003Cli>How to bridge the gap between creative storytelling and high-attention programmatic execution to maximise resonance.\u003C\u002Fli>\n\n\n\n\u003Cli>How to validate investment by proving the direct impact of brand-led activity on performance efficiency.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"talk-1-creating-brands-people-remember\">Talk 1 – \u003Cstrong>Creating brands people remember\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FImmy-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37819\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Immy Fox\u003C\u002Fstrong>, Head of Creative\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"1740\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FMike.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28470\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Michael Weir\u003C\u002Fstrong>, Head of Behavioural Science\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Brands are caught in a trap, chasing short-term ROI at the expense of the long-term value that actually sustains it. And the data is clear: it’s not working.\u003C\u002Fp>\n\n\n\n\u003Cp>Short-term campaigns and long-term brand building don’t just require different budgets, they require different creative thinking. Short-term performance relies on behavioural triggers that prompt immediate action. Long-term brand growth works differently: it builds mental availability, generates emotional salience, and makes your brand famous enough that people choose you before the search even starts.\u003C\u002Fp>\n\n\n\n\u003Cp>In this session, we’ll explore how behavioural science and creative thinking work together to drive both immediate action and long-term brand preference. From the triggers that prompt response in the moment, to the narrative arcs that build memory and meaning over time.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore how the most effective brands don’t just optimise messages, they carve out white space, lean into a clear point of view, and build platforms that scale from big brand ideas into high-performing, short-term assets.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"talk-2-amplifying-stories-to-drive-performance\">Talk  2 – \u003Cstrong>Amplifying stories to drive performance\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FHarriet.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37823\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Harriet Fitzgerald\u003C\u002Fstrong>, Head of Programmatic\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FHannah-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37829\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Hannah Craig\u003C\u002Fstrong>, Head of PR and Social\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Great stories don’t perform on their own, real business impact comes from amplification.  \u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore how amplification turns a strong idea into something that actually delivers results. Because it’s not enough to have a story people \u003Cem>could\u003C\u002Fem> care about, you need to make sure they actually see it, engage with it and share it.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll break down how PR, social and programmatic work effectively when they’re joined up, not fighting for budget in separate lanes. From PR creating cultural relevance and earned attention, to social driving interaction and momentum, to programmatic scaling that impact with precision. This is about making your message work harder as part of a connected amplification ecosystem.\u003C\u002Fp>\n\n\n\n\u003Cp>The focus is simple: how to take your story and adapt it across channels in a way that feels native, not forced so it lands effectively with your different audiences.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn how your story can build real performance, not just noise.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"guest-speaker-england-athletics\">Guest Speaker – England Athletics \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"alignleft size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FHEADSHOTS-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-38411\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Emily Oliver\u003C\u002Fstrong>, Head of Marketing and Communications, England Athletics\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>What sport teaches us about powerful storytelling\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Rule 101 in any good comms plan is to have powerful, authentic stories to share – they are key for grabbing attention, driving action and hitting those business objectives. But unlike another industry I’ve worked in, there is something so special about sport. In sport, it’s not just about times and distances; the wins and losses; it’s about the journey, the people, and the passion.\u003C\u002Fp>\n\n\n\n\u003Cp>The best campaigns and events I’ve worked on don’t just present the facts and key messages– they tell compelling stories that connect emotionally and authentically with people.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>13:00 – 13:15\u003C\u002Fstrong> – Event registration \u003Cbr>\u003Cstrong>13:15 – 13:30\u003C\u002Fstrong> – Introduction and overview \u003Cbr>\u003Cstrong>13:30 – 13:55\u003C\u002Fstrong> – Creating brands people remember\u003Cbr>\u003Cstrong>13:55 – 14:20\u003C\u002Fstrong> – Amplifying stories to drive performance\u003Cbr>\u003Cstrong>14:20 – 15:20\u003C\u002Fstrong> – Roundtable discussions and application\u003Cbr>\u003Cstrong>15:20 – 15:30\u003C\u002Fstrong> – Break \u003Cbr>\u003Cstrong>15:30 – 15:50\u003C\u002Fstrong> – Guest speaker  – England Athletics\u003Cbr>\u003Cstrong>15:50 – 16:00\u003C\u002Fstrong> – Session summary and close – Join us for a drink to unwind and network with other attendees 🙂\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Manchester Art Gallery, Mosley St, Manchester M2 3JL. Oxford Station is a 10 min walk from the venue.\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n","Manchester Art Gallery, Mosley St, Manchester M2 3JL","1986903827835",{"type_key":14,"title":70,"eventDate":71,"to":72,"image":47,"type":38,"content":73,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #18","26\u002F03\u002F2026 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-18\u002F",{"rendered":74,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-speakers\">The Speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002FSophie-TMM.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37505\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Sophie Thompson, Senior SEO Strategist\u003Cbr>at Impression\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>The search landscape has become dominated by AI. For SEOs and digital marketers, “GEO” is the new reality we have to navigate, and explain to stakeholders of every level. As LLMs, AI Overviews and AI Mode are solidified within search results, it’s critical to be able to communicate its purpose and value within the modern marketing mix. \u003C\u002Fp>\n\n\n\n\u003Cp>In this talk, you will learn about:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What GEO means for the future of digital marketing.\u003C\u002Fli>\n\n\n\n\u003Cli>How to explain GEO as a part of your SEO strategy to stakeholders.\u003C\u002Fli>\n\n\n\n\u003Cli>Factors that influence GEO.\u003C\u002Fli>\n\n\n\n\u003Cli>Practical steps for building a strategy that includes GEO\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002FCopy-of-TMM-X-Impression-Event-Nov-20-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37651\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Charelle Griffith, Business Growth & Marketing Strategist\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>They Already “Know You”: The Power of a Strong Personal Brand\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":76,"eventDate":77,"to":78,"image":47,"type":38,"content":79,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #17","20\u002F11\u002F2025 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-17\u002F",{"rendered":80,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-speakers\">The Speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002FcWosmSVI-Eloise-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35207\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>We are hosting an AI Panel Discussion that will be lead by Aaron Dicks, Technology Director at Impression.\u003C\u002Fp>\n\n\n\n\u003Cp>We will be joined by Brad Mac, Co-Founder at Unreasonable, Si Beagles , Founder & Learning Director at Sidedoor Studio and Lexie Barker, AI Trainer at Social for Creatives.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":82,"eventDate":83,"to":84,"image":85,"type":38,"content":86,"location":88,"eventbrite_id":30,"exclude":22},"Performance Marketing Without Permission, DMWF [New York]","13\u002F10\u002F2025 3:00 pm","\u002Fevents\u002Fperformance-marketing-without-permission-dmwf-new-york\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FDMWF-Liam.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":87,"protected":22},"\n\u003Cp>Impression’s Performance Director, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fliam-wade\u002F\">Liam Wade\u003C\u002Fa>, is taking the stage at this year’s North America \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.digitalmarketing-conference.com\u002Fnorthamerica\u002F\">DMWF\u003C\u002Fa>. Join him in New York, 13th-14th of October.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"about-digital-marketing-world-forum\">About Digital Marketing World Forum\u003C\u002Fh2>\n\n\n\n\u003Cp>DMWF coins itself the definitive event for senior leaders driving the future of marketing technology. Across two days, you’ll gain insights into top-level strategic content and digital marketing insights from leading global brands. \u003C\u002Fp>\n\n\n\n\u003Cp>Explore the latest trends & strategies within Digital Marketing and Digital Transformation covering a broad scope of discplines including AI, Digital Marketing Technologies, Social Media, Search, Advertising, VR, Omnichannel Marketing, Influencer Marketing, UX, CX, Omnichannel, Digital Brand, Content Marketing, Data and Analytics. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.digitalmarketing-conference.com\u002Fnorthamerica\u002F\">\u003Cstrong>Book your tickets and learn more about the conference here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"about-liams-talk\">About Liam’s talk\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"performance-marketing-without-permission\">\u003Cstrong>Performance Marketing Without Permission\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Right now, there’s a growing rift in performance marketing. On one side: brands stuck in best practice. On the other: those rewriting the rules to win. We call it the \u003Cem>Edge Gap\u003C\u002Fem>. \u003C\u002Fp>\n\n\n\n\u003Cp>In this high-energy, case-study-driven session, Liam will show how the most creative, technical marketers are bending platform rules, exploiting first-mover advantages, and building their own competitive edge. \u003C\u002Fp>\n\n\n\n\u003Cp>Expect unfiltered examples from global brands, insider tactics you won’t find in the help docs, and a jolt of inspiration to take home. \u003C\u002Fp>\n\n\n\n\u003Cp>If you think your paid media is already world-class, this session might ruin your day — and then make your quarter.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"about-liam-wade\">About Liam Wade\u003C\u002Fh2>\n\n\n\n\u003Cp>Liam Wade is the Director of Performance at Impression. With over a decade of experience across the full performance marketing spectrum, Liam is passionate about driving growth through a creative, experimentation-led approach. He is an energetic, fast-paced international speaker, both actionable and entertaining. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FFOS25-3588.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34043\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FFOS25-3578.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34042\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FoUxwOA15-HeroConfUK-25-3.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34041\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2125\" height=\"2834\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FHeroConfUK-2025-4.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34040\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n","Marriot Marquis, Times Square, New York",{"type":38,"title":38,"heading":29,"style":90,"categories":7,"eventDate":21,"location":23,"eventbrite_id":30,"partners":30,"hasPassed":27},"dark",[],[93,96,99],{"path":94,"name":95},"\u002F","Home",{"path":97,"name":98},"\u002Fevents\u002F","Events",{"path":100,"name":101},null,"Impression & The Marketing Meetup #10",{"data":103},[104,111,117,124,131,137,143,149,155,163,169,175,181,189,195,203,211,219,228,234,241,250,256,263,269,277,285,293,300,308,314,323,331,337,81,75,69,60,51,43,33],{"type_key":14,"title":105,"eventDate":106,"to":107,"image":47,"type":38,"content":108,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #1","28\u002F04\u002F2022 6:00 pm","\u002Fevents\u002Fgearing-up-for-google-analytics-4\u002F",{"rendered":109,"protected":22},"\n\u003Cp>In April, we collaborated with The Marketing Meetup to bring you your first Nottingham Meetup! We’ll aim to deliver these events every 2 months, so look out for our next one coming soon. \u003C\u002Fp>\n\n\n\n\u003Cp>This was our first in-person event post-COVID and we were excited to host it at our newly refurbed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002F@52.9545242,-1.1493179,3a,75y,200h,90t\u002Fdata=!3m8!1e1!3m6!1sAF1QipMNaL0zX91lyxkpWOAG6TcYxDLPDd9_tQoOhw0J!2e10!3e11!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipMNaL0zX91lyxkpWOAG6TcYxDLPDd9_tQoOhw0J%3Dw224-h298-k-no-pi0-ya1.2583945-ro-0-fo100!7i7500!8i3750?shorturl=1\">Notts HQ\u003C\u002Fa>. We enjoyed meeting lots of new faces and learned a lot from Aaron during his talk.  \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>6.00 PM – Doors open! Grab some food and a drink\u003Cbr>6.30 PM – Introduction and Aaron’s talk\u003Cbr>7.00 PM – Time for Q&A and networking \u003Cbr>7.45 PM – Event ends, head over to The Alchemist for 241 drinks!\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talk-and-your-speaker\">The talk and your speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FAaron-Dicks_New.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16522\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Aaron Dicks, Performance Director\u003C\u002Fstrong>, \u003Cstrong>Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Unless you created your latest Google Analytics property post-October 2020, you’re likely using a version of Google Analytics called Universal Analytics. Google has recently announced this will be sunset and unavailable from 1st July 2023, meaning marketers need to take action to migrate to Google Analytics 4. It’s not just a case of ‘turning on GA4’ – it needs a proper set-up by someone who’s experienced in the software… Come and listen to Aaron to learn more!\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"slides\">\u003Cstrong>Slides:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vSIIF3Y8UP3RUwG0QSxtolvN8y3P7a93KVKLmZOO3_NRF4UTm8mcnYCSdmEbiqcMeInEm-5USyueuyi\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"480\" height=\"299\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n","Nottingham",{"type_key":14,"title":112,"eventDate":113,"to":114,"image":47,"type":38,"content":115,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #2","23\u002F06\u002F2022 6:00 pm","\u002Fevents\u002Fimpression-and-the-marketing-meetup-event-june\u002F",{"rendered":116,"protected":22},"\n\u003Cp>We thoroughly enjoyed hosting our second in-person event in collaboration with The Marketing Meetup. We hosted our first Nottingham meetup back in April and due to its success, plan to continue to run them every two months or so. Keep your eyes peeled for upcoming events or sign up for our newsletter to be the first to know. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1067\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F1656056223355-2.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18223\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FIMG_5966-1-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18226\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Ff4ff1927-1230-4065-aef6-38a326e5acc9-1.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18733\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FIMG_5968-1-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18227\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FAUHf18mL-IMG_8141-1-scaled.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18232\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FIMG_5974-1-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18228\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp id=\"previousevent\">\u003Ca rel=\"noreferrer noopener\" href=\"#eventvideo\">Check out the video from our last event.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talks-and-speakers\">The talks and speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"332\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FAndy-Headshot-.webp?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17065\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>The metrics that matter: a deep dive into how to truly understand social media impact – \u003Cstrong>Andy Lambert, Snr Manager Product Marketing, ContentCal\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F06\u002FTMM-23rd-June-2022-Andy-Lambert.pdf\">Click here for Andy’s slides\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fbethan-vincent-WEB-006.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17074\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Shifting the narrative: What they don’t tell you about growing your marketing career – \u003Cstrong>Bethan Vincent, Fractional CMO and Founder at Open Velocity \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F06\u002FTMM-23rd-June-2022-Bethan-Vincent.pdf\">Click here for Bethan’s slides\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Throughout their careers, marketers are faced with numerous decisions that shape their future, e.g. in house vs. agency, generalist vs. specialist, freelance vs employed. In this talk, Bethan will explore the different routes that marketers can follow to offer a balanced perspective on how to navigate a rapidly shifting marketing landscape while making the right choice for you.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cp>6.00 PM – Doors open – grab some food and drink and say hello \u003Cbr>6.30 PM – Introduction and talks begin – you’ll learn from x2 expert speakers\u003Cbr>7.15 PM – Talks finish, time for Q&A, networking and more food and drink if you like \u003Cbr>8.00 PM – End of the night – you leave having learned something new \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re not quite ready for the night to end and you’d like to continue the conversation, join us at The Alchemist for 241 cocktails or mocktails. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Fothergill House, 16 King St, Nottingham NG1 2AS\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Click here to download directions.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impression.co.uk\">polly.astill@impression.co.uk\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"eventvideo\">\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FvSoWMQVUX-k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n",{"type_key":14,"title":118,"eventDate":119,"to":120,"image":121,"type":38,"content":122,"location":110,"eventbrite_id":30,"exclude":22},"CRO Workshop","30\u002F06\u002F2022 1:00 pm","\u002Fevents\u002Fcro-masterclass-digital-marketing-workshop\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FCRO-Masterclass.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":123,"protected":22},"\n\u003Cp>Thank you to those that attended our CRO workshop on the 30th of June. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"what-was-the-day-all-about\">\u003Cstrong>What was the day all about?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression’s head of CRO \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Frich-chapman\u002F\">Rich Chapman\u003C\u002Fa> and CRO specialist \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Ftom-austin\u002F\">Tom Austin\u003C\u002Fa> delivered a workshop to teach CRO best practices, tried-and-tested techniques and tips to help plan an optimisation testing strategy. \u003C\u002Fp>\n\n\n\n\u003Cp>In the first workshop, attendees worked on real website pages and determined what improvements could be made to increase conversions. They then put pen to paper to create an optimised wireframe. In the second workshop, they mapped out a testing plan to share with a developer. \u003C\u002Fp>\n\n\n\n\u003Cp>It was a hands-on session allowing the opportunity to put learnings into practice with the support and guidance of two CRO experts. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FYQmbYf0J-Rich-Chapman.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-6353\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FTom-Austin.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12719\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">\u003Cstrong>The agenda\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>13:00 – Networking and lunch provided by Impression \u003C\u002Fp>\n\n\n\n\u003Cp>14:00 – Introductions to your speakers \u003C\u002Fp>\n\n\n\n\u003Cp>14:15 – Workshop one\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>15:15 – Break time – grab yourself a tea or coffee! \u003C\u002Fp>\n\n\n\n\u003Cp>15:30 – Workshop two \u003C\u002Fp>\n\n\n\n\u003Cp>16:30 – A quiz (with a prize!) and session summary \u003C\u002Fp>\n\n\n\n\u003Cp>16:45 – Q&A and networking\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-was-the-event-aimed-at\">\u003Cstrong>Who was the event aimed at?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Senior marketers who are responsible for setting their business’ marketing strategy and are looking for ways to accelerate business performance\u003C\u002Fli>\u003Cli>Specialist marketers who would like to level up their CRO skills \u003C\u002Fli>\u003Cli>Generalist marketers who may be responsible for overseeing a variety of channels \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">\u003Cstrong>The location \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS\u003C\u002Fp>\n\n\n\n\u003Cp>We are based in the heart of Nottingham’s city centre. Our office is accessible. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Download directions to our office\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event please contact \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impression.co.uk\">polly.astill@impression.co.uk\u003C\u002Fa> \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"snapshots-from-the-day\">\u003Cstrong>Snapshots from the day\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-7-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18315\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-5-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18313\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2100\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-6-min-scaled.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18314\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-8-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18316\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-2-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18310\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-4-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18312\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2592\" height=\"2592\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcro-workshop-at-impression-june-2022-1-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18309\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",{"type_key":14,"title":125,"eventDate":126,"to":127,"image":128,"type":38,"content":129,"location":110,"eventbrite_id":30,"exclude":22},"Think Inclusive: Diversity and Inclusion roadshow","13\u002F07\u002F2022 9:30 am","\u002Fevents\u002Fthink-inclusive-diversity-and-inclusion-roadshow\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FThink-Inclusive.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":130,"protected":22},"\n\u003Cp>\u003Ca style=\"color: orange;\" rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.yourdandi.co.uk\u002F\">Your D+I\u003C\u002Fa> travels the country to deliver a diversity and inclusion roadshow and we were excited to host the first stop along it’s journey right here in Nottingham at Impression HQ! \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"about-this-event\">About this event\u003C\u002Fh2>\n\n\n\n\u003Cp>The ‘Think Inclusive’ roadshow is jam-packed with some of the best and brightest minds in the world of Diversity and Inclusion and Social Mobility. Your D+I is on a mission to create a community that shares best practices so come with questions and ideas about how we can help each other become more inclusive!\u003C\u002Fp>\n\n\n\n\u003Cp>The event took place on the 13th of July, 09:30-12:30. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers\u003C\u002Fh2>\n\n\n\n\u003Cp>Our very own People Director \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F\">Zoë Ogden\u003C\u002Fa> spoke at the event and shared the ways in which Impression has worked to improve its own D&I. Zoë talked openly and honestly about where we were, where we are now and where we aspire to be in the future. Sharing which initiatives have helped us to be a more inclusive employer and about how we’ll continue to champion a diverse and inclusive working environment.\u003C\u002Fp>\n\n\n\n\u003Cp>Alongside Zoë,  some of the best minds in D&I covered topics such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The Future of D+I\u003C\u002Fli>\u003Cli>How to make Diversity and Inclusion the heart of your small business\u003C\u002Fli>\u003Cli>Trans awareness\u003C\u002Fli>\u003Cli>Social mobility and much more!\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"snapshots-from-the-day\">Snapshots from the day\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fdiversity-and-inclusion-roadshow-1-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18526\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2753\" height=\"2753\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fdiversity-and-inclusion-roadshow-3-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18524\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fdiversity-and-inclusion-roadshow-5-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18522\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fdiversity-and-inclusion-roadshow-2-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18525\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fdiversity-and-inclusion-roadshow-4-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18523\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3024\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fdiversity-and-inclusion-roadshow-6-min.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18521\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"type_key":14,"title":132,"eventDate":133,"to":134,"image":47,"type":38,"content":135,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #3","01\u002F09\u002F2022 6:00 pm","\u002Fevents\u002Fimpression-and-the-marketing-meetup-event-3\u002F",{"rendered":136,"protected":22},"\n\u003Cp>We hosted our third in-person Marketing Meetup event on Thursday 1st of September. It was a huge success and we got to see many new and returning faces on the night! We plan to continue these events every two months or so. Keep your eyes peeled for upcoming events on social media or via our newsletter to be the first to know.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fimpression-the-marketing-meetup-event-3-image-4-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19004\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fimpression-the-marketing-meetup-event-3-image-15-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19009\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fimpression-the-marketing-meetup-event-3-image-25-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19012\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fimpression-the-marketing-meetup-event-3-image-3-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19003\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fimpression-the-marketing-meetup-event-3-image-8-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19007\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fimpression-the-marketing-meetup-event-3-image-29-min-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19014\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"675\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FHlOySUUl-JohnRowley.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18321\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>John Rowley – Head of Ecommerce at Ferrero\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>10 tips for sweet success in eCommerce\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>With another ‘golden quarter’ soon upon us, businesses are starting to gear up for success. With ecommerce investment skyrocketing in recent years, it’s more important than ever to ensure your performance is firing on all cylinders. In his short talk, John shared ten top tips to ensure your online performance stands out from the crowd during this year’s peak ecommerce season.\u003C\u002Fp>\n\n\n\n\u003Cp>This talk covered the full spectrum of digital maturity. So, whether you’re an established ecommerce business looking for incremental growth or just considering a go-to-market plan for this golden quarter, there are actionable tips for everyone to take away!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F09\u002FJohn-Rowley-Head-of-Ecommerce-at-Ferrero-10-Sweet-Tips-for-Success-in-eCommerce.pdf\">\u003Cstrong>\u003Cspan style=\"text-decoration: underline;\">Click here for John’s slides – 10 tips for sweet success in ecommerce\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002FBH1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18849\" width=\"250\" height=\"250\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Brad Houldsworth – Head of Product at Remarkable\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Tactics to boost your website sales, enquiries & engagement with simple UX (user-experience) optimisations\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To be successful online, you should know how to demand maximum engagement and how to boost your website leads and revenue. This session looked into simple optimisations you can make to your digital stores and websites, to boost engagement.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F09\u002FBrad-Houldsworth-Head-of-Product-at-Remarkable-Commerce-UX-Optimisations-to-Drive-Sales.pdf\">\u003Cstrong>\u003Cspan style=\"text-decoration: underline;\">Click here for Brad’s slides – Tactics to boost your website sales, enquiries & engagement\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">What happened on the night\u003C\u002Fh2>\n\n\n\n\u003Cp>6.00 PM – Doors opened – It was a great opportunity to say hello to everyone and to grab some food and drinks\u003Cbr>6.30 PM – Introduction and talks began – Introduction from Polly and 2 presentations from John Rowley & Brad Houldsworth\u003Cbr>7.15 PM – Talks finished, time for Q&A, networking and more food and drink \u003Cbr>8.00 PM – End of the night – We hoped everyone learned something new!\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Click here to download directions.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impression.co.uk\">polly.astill@impression.co.uk\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"previousevent\">\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeUQTHV32M7k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n",{"type_key":14,"title":138,"eventDate":139,"to":140,"image":47,"type":38,"content":141,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #4","17\u002F11\u002F2022 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-4\u002F",{"rendered":142,"protected":22},"\n\u003Cp>Impression and The Marketing Meetup hosted our 4th Marketing Meetup event in Nottingham on the evening of the 17th of November. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"#pastevent\">Check out our video from a previous event\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-happened\">What happened?\u003C\u002Fh2>\n\n\n\n\u003Cp>6.00 PM – Doors opened – Food, drink & socialising \u003Cbr>6.30 PM – Introduction and talks began\u003Cbr>7.15 PM – Talks came to an end, opening time up for the Q&A! More networking opportunities and more food and drink was available.\u003Cbr>8.00 PM – End of the night – Attendees left having learned something new!\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talks-and-speakers\">The talks and speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJames-Pic.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19247\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>James Sandbrook\u003C\u002Fstrong> – Founder of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thisishuman.co.uk\u002F\">Human\u003C\u002Fa> Video Marketing Agency\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>How to make your own kick-ass videos\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>James’ talk dispelled some of the myths around creating videos that may be stopping you from giving it a go. Attendees learnt practical tips on how to make your own kick-ass videos without the need for huge budgets and complex equipment.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Finderpaul-profile-picture.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19607\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Inderpaul Rai – \u003C\u002Fstrong>Head of Acquisition & Performance Marketing at \u003Ca href=\"http:\u002F\u002Fufurnish.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">ufurnish\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Time Management Is An Oxymoron – Priority Management FTW!\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Time is beyond our control, the clock never stops ticking! Priority management is the answer to maximising our time in the workplace (and in life!), presenting a series of frameworks and hacks to take back control and become a more productive marketer.\u003C\u002Fp>\n\n\n\n\u003Cp>Inderpaul has worked in a variety of paid media and martech roles both agency and brand side for over 10 years. He is now applying that experience as Head of Acquisition & Performance Marketing for a startup called ufurnish, whose mission is to transform the way people shop for furniture and furnishings for their homes.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vTlqXeIJBP3YbPIq69l8fmTbgB5Zj9jYLdxeD_e3VqtxYAGbwHma2hI_Fs0UqgXLZUWXekxXzkQ7jtP\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"photos-on-the-night\">Photos on the night\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FTMM4-event-5.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20311\" width=\"320\" height=\"320\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FTMM4-event-3.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20309\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FTMM4-event-4.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20310\" width=\"320\" height=\"320\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FTMM4-event-2.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20308\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Click here to download directions.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impression.co.uk\">polly.astill@impression.co.uk\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"pastevent\">\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeUQTHV32M7k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n",{"type_key":14,"title":118,"eventDate":144,"to":145,"image":146,"type":38,"content":147,"location":110,"eventbrite_id":30,"exclude":22},"26\u002F01\u002F2023 1:00 pm","\u002Fevents\u002Fcro-workshop-january\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FCRO-Masterclass-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":148,"protected":22},"\n\u003Cp>Kicking off the new year, we hosted an in-person CRO workshop at our Nottingham HQ on the 26th of January. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-was-covered-during-the-session\">\u003Cstrong>What was covered during the session?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"250\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FRichLuke.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20267\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Impression’s head of CRO \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Frich-chapman\u002F\">Rich\u003C\u002Fa> and senior CRO specialist \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fluke-pritchard\u002F\">Luke\u003C\u002Fa> covered:\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>What conversion-rate-optimisation (CRO) is and what it isn’t\u003C\u002Fli>\u003Cli>What impact the channel could have on your wider marketing mix\u003C\u002Fli>\u003Cli>The timelines associated with seeing a return on your investment\u003C\u002Fli>\u003Cli>The elements required to devise and deliver a successful CRO strategy\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Our hands-on session ensured that people who attended were able to put what they learned into practice.  \u003C\u002Fp>\n\n\n\n\u003Cp>The half-day session included a mixture of CRO theory, group discussion, practical activities and Q&A. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-happened\">\u003Cstrong>What happened?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>13:00 – Lunch provided by Impression \u003Cbr>14:00 – Introduction and workshop one\u003Cbr>15:15 – Break time – tea, coffee and cake\u003Cbr>15:30 – Workshop two \u003Cbr>16:45 – A quiz (with a prize!) and session summary \u003Cbr>17:00 – Q&A\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"workshop-one\">\u003Cstrong>Workshop one \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>In this workshop, people learned how to create an optimised wireframe to hand to developers to achieve a high-converting landing page.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"workshop-two\">\u003Cstrong>Workshop two\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>In the second workshop, people learned how to create an A\u002FB testing plan based on a testing hypothesis, ensuring that published pages perform.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>This workshop was followed up by a quiz and a Q&A where people had the opportunity to ask questions.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-was-this-event-for\">\u003Cstrong>Who was this event for?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Marketers wanting to drive more value from existing traffic acquired from channels such as PPC and SEO\u003C\u002Fli>\u003Cli>Marketers that want to increase the return on their digital investment, driving more conversions using the same budget \u003C\u002Fli>\u003Cli>Marketers wanting to gain a better understanding of conversion-rate-optimisation and the impact it can have on performance\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"photos-from-the-workshop\">\u003Cstrong>Photos from the workshop\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fcro-workshop-jan-2023-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21178\" width=\"400\" height=\"400\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fcro-workshop-jan-2023-3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21180\" width=\"400\" height=\"400\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fcro-workshop-jan-2023-2.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21179\" width=\"400\" height=\"400\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fcro-workshop-jan-2023-4.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21181\" width=\"400\" height=\"400\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>To sign up for our next CRO workshop, be sure to subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa> to be the first in the know.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cscript type=\"application\u002Fld+json\">\n    {\n      \"@context\": \"https:\u002F\u002Fschema.org\",\n      \"@type\": \"Event\",\n      \"name\": \"CRO Workshop\",\n      \"description\": \"To kick the new year off, we’d like to invite you to our in-person CRO workshop hosted at our Nottingham HQ on the 26th of January. Learn the ins and outs of all things CRO and how you can integrate it with your marketing mix.\",\n      \"isAccessibleForFree\": \"true\",\n      \"startDate\": \"2023-01-26T13:00:00+00:00\",\n      \"endDate\": \"2023-01-26T17:0:00+00:00\",\n      \"eventStatus\": \"https:\u002F\u002Fschema.org\u002FEventScheduled\",\n\t  \"eventAttendanceMode\": \"https:\u002F\u002Fschema.org\u002FOfflineEventAttendanceMode\",         \n      \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"Impression\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"streetAddress\": \"Fothergill House, 16 King St\",\n          \"addressLocality\": \"Nottingham\",\n          \"postalCode\": \"NG1 2AS\",\n          \"addressCountry\": \"UK\"\n        }\n      },\n      \"organizer\": {\n        \"@type\": \"Organisation\",\n        \"name\": \"Impression\",\n        \"url\": \"\u002F\"\n      },\n     \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"url\": \"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FCRO-Masterclass-1.jpg?auto=compress%2Cformat\",\n\t                \"height\": 900,\n\t                \"width\": 900\n\t            },\n\n      \"performer\": [\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Rich Chapman\",\n\t                    \"jobTitle\": \"Head of CRO\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organisation\",\n\t                        \"name\": \"Impression\"\n\t                    }\n\t                },\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Luke Pritchard\",\n\t                    \"jobTitle\": \"Senior CRO Specialist\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organisation\",\n\t                        \"name\": \"Impression\"\n\t                    }\n\t                }\t                \n\t            ]\n    }\n    \u003C\u002Fscript>\n",{"type_key":14,"title":150,"eventDate":151,"to":152,"image":47,"type":38,"content":153,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #5","23\u002F02\u002F2023 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-5\u002F",{"rendered":154,"protected":22},"\n\u003Cp>Thank you to those who join us for out 5th Notts Meetup event that took place on the evening of the 23rd of February.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"#pastevent\">Check out our video from a previous event\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>6.00 PM\u003C\u002Fstrong> – Doors open – grab some food and drink and say hello\u003Cbr>\u003Cstrong>6.30 PM\u003C\u002Fstrong> – Introduction and talks begin\u003Cbr>\u003Cstrong>7.15 PM\u003C\u002Fstrong> – Talks finish, time for Q&A, more food, more drink, more chat \u003Cbr>\u003Cstrong>8.00 PM\u003C\u002Fstrong> – Event close – we hope that you will leave having learned something new\u003C\u002Fp>\n\n\n\n\u003Cp>Not ready to end the night? Head across the road to The Alchemist for 2-for-1 cocktails\u002Fmocktails.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talks-and-speakers\">The talks and speakers\u003C\u002Fh2>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"833\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002FChloeFair.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20597\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Chloe Fair\u003C\u002Fstrong> – SEO Manager at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.dunelm.com\u002F\">Dunelm\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Leadership vs Management: Why the difference matters\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Not all leaders are ‘managers’ and not all managers are ‘leaders’—but what does it really mean to manage and lead a team successfully? Chloe explained the difference between a manager and a leader, using real-world and business examples of where the difference matters. This included different theories and leadership techniques, such as leadership styles, the gravitas wheel, and some anecdotes along the way!\u003C\u002Fp>\n\n\n\n\u003Cp>Chloe has 9 years of experience in digital marketing, working both in-house and agency. She has worked across multiple clients and managed teams of SEO execs, managers and international SEO freelancers. She also enjoys being a mentor to SEOs and takes a lot of pride in ensuring her team can be their best selves at work.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"423\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Feloise-idoine.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20510\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Eloise Idoine \u003C\u002Fstrong>–\u003Cstrong> \u003C\u002Fstrong>Owner of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Frialto-training\u002F\">Rialto Training\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Guide to Success on LinkedIn\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Eloise shared some of her top tips on how to effectively use the free version of LinkedIn to market your business and get your content in front of potential new clients. This included ways in which you can optimise your profile, the types of content to post on LinkedIn, and how to build your network.\u003C\u002Fp>\n\n\n\n\u003Cp>Eloise Idoine is a professional LinkedIn trainer based in Nottingham. With 12 years of experience in senior sales and marketing roles, Eloise is passionate about connecting businesses with their prospective clients and showing companies how to build strong, meaningful relationships. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Click here to download directions\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FUE7kLSvABQ525akK6\">click here to find us on Google Maps\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impression.co.uk\">polly.astill@impression.co.uk\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ciframe src=\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fembed?pb=!1m18!1m12!1m3!1d1201.833733695592!2d-1.1503146784617033!3d52.95440622093293!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x4879c3d6f6271bb1%3A0x3d561e1c94ff9810!2sImpression!5e0!3m2!1sen!2suk!4v1670949554859!5m2!1sen!2suk\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\">\u003C\u002Fiframe>\n\n\n\n\u003Cp id=\"pastevent\">\u003C\u002Fp>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeUQTHV32M7k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Cscript type=\"application\u002Fld+json\">\n    {\n      \"@context\": \"https:\u002F\u002Fschema.org\",\n      \"@type\": \"Event\",\n      \"name\": \"Impression & The Marketing Meetup #5\",\n      \"description\": \"We’re back and ready to kick off The Marketing Meetup events in Nottingham for 2023. Impression and The Marketing Meetup will be hosting the 5th Notts Meetup event on the evening of the 23rd of February and we hope that you can join us!\",\n      \"isAccessibleForFree\": \"true\",\n      \"startDate\": \"2023-02-23T18:00:00+00:00\",\n      \"endDate\": \"2023-02-23T20:0:00+00:00\",\n      \"eventStatus\": \"https:\u002F\u002Fschema.org\u002FEventScheduled\",\n\t  \"eventAttendanceMode\": \"https:\u002F\u002Fschema.org\u002FOfflineEventAttendanceMode\",         \n      \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"Impression\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"streetAddress\": \"Fothergill House, 16 King St\",\n          \"addressLocality\": \"Nottingham\",\n          \"postalCode\": \"NG1 2AS\",\n          \"addressCountry\": \"UK\"\n        }\n      },\n      \"organizer\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Impression\",\n        \"url\": \"\u002F\"\n      },\n      \"performer\": [\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Eloise Idoine\",\n\t                    \"jobTitle\": \"Owner\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"Rialto Training \"\n\t                    }\n\t                },\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Chloe Fair\",\n\t                    \"jobTitle\": \"SEO Manager\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"Dunelm\"\n\t                    }\n\t                }\n\t            ]\n    }\n    \u003C\u002Fscript>\n",{"type_key":14,"title":156,"eventDate":157,"to":158,"image":159,"type":38,"content":160,"location":162,"eventbrite_id":30,"exclude":22},"Organic opportunities to grow your business during economic uncertainty","23\u002F03\u002F2023 2:30 pm","\u002Fevents\u002Forganic-opportunities-to-grow-your-business\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FDRUM-Labs-website.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":161,"protected":22},"\n\u003Cp>In a recent \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023\u002F\">Impression survey\u003C\u002Fa>, 62% of senior marketers said that the cost of living crisis will be the biggest challenge their business will face in 2023. As the economic landscape remains uncertain, marketers will be more strategic with their spending in order to maximise the returns on any investment. \u003C\u002Fp>\n\n\n\n\u003Cp>In the same \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023\u002F\">survey\u003C\u002Fa>, when marketers were asked where additional investments would be made, SEO, alongside other organic tactics, topped the list. This is hardly surprising since organic activity can be a cost-effective way to reach your audience with significant opportunities to secure a lower CPA vs other means. \u003C\u002Fp>\n\n\n\n\u003Cp>We hosted an event at The Drum Labs in London to brand-side marketers learn more about organic marketing and its capabilities to facilitate long-term growth for your business.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Sign up for our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa> to be the first to know about our next upcoming events.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-was-covered\">\u003Cstrong>What was covered?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Leveraging organic channels to meet your business goals\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>As the competitive paid media landscape drives higher CPAs, your business can alleviate some pressure by utilising organic strategies to achieve results that aren’t solely enabled through media spend. Attendees learnt how to reach your business objectives and drive long-term, meaningful growth. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Measuring and reporting on the return on your investment\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Due to the time lag associated with organic activity, it’s becoming harder for marketers to justify its value when it’s being compared to shorter-term performance-based activity. Attendees learnt how to prove the value of an organic investment to your c-suite and finance team.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Making the most of your budget, time and resources\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>As budgets are scrutinized, running experiments and implementing tactics to drive more value from your existing traffic acquisition efforts is an effective way to achieve more with less. In addition, utilising automation and AI tools can help to free up your time, allowing you the opportunity to focus on more strategic activities. Attendees learnt how to improve efficiency and conversion rates. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-was-this-event-for\">Who was this event for?\u003C\u002Fh2>\n\n\n\n\u003Cp>Senior marketing professionals who are responsible for devising their business’ long-term marketing strategy. \u003Cstrong>This event was for brand-side marketers only.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speakers-and-key-takeaways\">\u003Cstrong>Speakers and key takeaways:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" id=\"unlocking-efficiency-with-ai\">\u003Cstrong>\u003Cstrong>Unlocking efficiency with AI\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How to leverage AI to scale your efforts and achieve results faster \u003C\u002Fli>\u003Cli>Understand the caveats and why human involvement is still crucial \u003C\u002Fli>\u003Cli>Real-life examples of success stories using AI \u003C\u002Fli>\u003C\u002Ful>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FKatie-Barnard.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20752\" width=\"200\" height=\"200\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">\u003Cstrong>Katie Barnard, SEO Strategist\u003C\u002Fstrong>, \u003Cstrong>Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" id=\"building-a-future-focused-digital-pr-strategy\">\u003Cstrong>\u003Cstrong>Building a future-focused digital PR strategy\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How to measure the value of your PR investment – what you should and shouldn’t report on\u003C\u002Fli>\u003Cli>How to communicate your core offering to create PR activity that aligns with your brand and engages your audience’s  \u003C\u002Fli>\u003C\u002Ful>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FDamian-Summers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20760\" width=\"200\" height=\"200\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">\u003Cstrong>Damian Summers, Head of Digital PR, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" id=\"making-the-most-of-your-buying-audience\">\u003Cstrong>Making the most of your buying audience\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How to mitigate loss or maintain parity during an economic downturn \u003C\u002Fli>\u003Cli>Why experimentation matters now more than ever \u003C\u002Fli>\u003Cli>How to get more value from your existing marketing investment\u003C\u002Fli>\u003C\u002Ful>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Frich-chapman-circle.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21551\" width=\"200\" height=\"200\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">\u003Cstrong>Richard Chapman, Head of CRO\u003C\u002Fstrong> \u003Cstrong>Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-prove-the-value-of-an-organic-investment-to-the-c-suite\">\u003Cstrong>How to prove the value of an organic investment to the C-Suite\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How to effectively define organic tactics to the C-Suite\u003C\u002Fli>\u003Cli>How to identify and report on the metrics that matter to your business and individual C-Suite members\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002FigkgGUss-Bumble-logo-with-wordmark.svg\" alt=\"\" class=\"wp-image-21296\" width=\"258\" height=\"43\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fgeorgie-kemp-headshot-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21550\" width=\"200\" height=\"200\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">\u003Cstrong>Guest Speaker: Georgie Kemp, SEO Manager at Bumble\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides\u003C\u002Fh2>\n\n\n\n\u003Cp>See all the slides from the speakers here:\u003C\u002Fp>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vTlq7DtdjMfXGjo5CTGVOVaECUU_vWApe4nHQm2g5NGbfxbwv3VcMTkfGayizPUvms6uK9eweHVBqcr\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"pictures-of-the-day\">Pictures of the day\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2625\" height=\"3500\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FImage_20230323_161045_059-min-scaled.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22137\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002F0035f281-672d-4dde-bd96-dd96e1c8bc1d-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22141\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2625\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FImage_20230323_161045_232-min-scaled.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22138\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002F653ef9ac-2323-4b19-9235-8fdb6d9aed51-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22143\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002F51c32393-88fc-4ad8-a6a0-fb5bb21f6a49-min.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22142\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">\u003Cstrong>The agenda:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The event took place on Thursday the 23rd of March from 14:30-17:30. \u003C\u002Fp>\n\n\n\n\u003Cp>Attendees heard from digital experts who delivered 15-minute talks, followed by a Q&A followed and a drink on us. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"signup\">\u003Cstrong>The location: \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The Drum Labs, 25-27 Curtain Rd, London.\u003C\u002Fp>\n","The Drum Labs, London",{"type_key":14,"title":164,"eventDate":165,"to":166,"image":47,"type":38,"content":167,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #6","20\u002F04\u002F2023 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-6\u002F",{"rendered":168,"protected":22},"\n\u003Cp>Thank you to those who join us for out 6th Notts Meetup event that took place on the evening of the 20th of April!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fevents\u002Fimpression-the-marketing-meetup-5\u002F#pastevent\">Check out our video from a previous event\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">What happened?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>6.00 PM\u003C\u002Fstrong> – Doors opened to everyone with the opportunity to grab some pizza and drinks and to say hello\u003Cbr>\u003Cstrong>6.30 PM\u003C\u002Fstrong> – Introduction from the Head of Marketing and talks from our guests began\u003Cbr>\u003Cstrong>7.15 PM\u003C\u002Fstrong> – Talks finish, time for Q&A, more food, more drink, more chat\u003Cbr>\u003Cstrong>8.00 PM\u003C\u002Fstrong> – Event close – we hope that you left having learned something new!\u003C\u002Fp>\n\n\n\n\u003Cp>Not ready to end the night? Head across the road to The Alchemist for 2-for-1 cocktails\u002Fmocktails.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talks-and-speakers\">The talks and speakers\u003C\u002Fh2>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FAbbie-McEvaddy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-10103\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Abbie McEvaddy, Senior Client Success Manager at Impression\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Communication, collaboration and clarification: maximising your agency partnership\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Investing in external marketing support is a big decision, and in the current climate, client-side marketers are under pressure to demonstrate an agency’s return on investment as budgets are scrutinized. \u003C\u002Fp>\n\n\n\n\u003Cp>During my talk, I’ll help you to make sure you are making the most out of your agency partnership* once you’ve signed the dotted line. You’ll learn:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The secret to great collaboration and communication \u003C\u002Fli>\n\n\n\n\u003Cli>How to work with your agency to report and measure success\u003C\u002Fli>\n\n\n\n\u003Cli>The key questions you should be asking yourself and your agency\u003C\u002Fli>\n\n\n\n\u003Cli>Which templates can help you determine how effective your partnership is\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>*If you don’t have an agency partner, the key learnings in my talk can also be applied to working with other teams across your business, to ensure you are getting the most value from all working relationships.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002F1_Charlie-Whyman-Headshot-1-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21786\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Charlie Whyman, Marketing Strategist and Founder of Curious B2B Marketing\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>How to turn your curiosity into customers and market smarter\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>What if you didn’t need a huge budget and heaps of marketing resources to attract more sales and customers to your business? What if you already have access to the best marketing tool you’ll ever need? And what if this tool will also help you focus on marketing activities that will actually drive your business forwards instead of just leave you with the feeling like you’re doing lots but not going anywhere?\u003C\u002Fp>\n\n\n\n\u003Cp>That tool is your curiosity.\u003C\u002Fp>\n\n\n\n\u003Cp>Join Charlie Whyman for a talk about marketing you’ve probably never heard before – you don’t need a marketing degree to understand it, there will be no jargon and you’ll walk away with takeaways you can go away and implement straight away.\u003C\u002Fp>\n\n\n\n\u003Cp>In this talk you’ll discover:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to ask the right questions to get the answers you need to win more sales and customers from your marketing efforts\u003C\u002Fli>\n\n\n\n\u003Cli>Why the best marketing content you will ever use will always come from the mouths of your customers and how to access it\u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate the value of marketing to key stakeholders and demonstrate real results\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides-from-the-event\">Speaker slides from the event\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vRCNj7kvxFghfh7-9G4GhKIqopDiSuT8udcwfmtt7GGiZn7tlsEDqJzOnYKfcmDvf4SNWtKx88fJgfd\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n\n\n\n\u003Chr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Click here to download directions\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FUE7kLSvABQ525akK6\">click here to find us on Google Maps\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>If you have any questions about this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impression.co.uk\">polly.astill@impression.co.uk\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Ciframe src=\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fembed?pb=!1m18!1m12!1m3!1d1201.833733695592!2d-1.1503146784617033!3d52.95440622093293!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x4879c3d6f6271bb1%3A0x3d561e1c94ff9810!2sImpression!5e0!3m2!1sen!2suk!4v1670949554859!5m2!1sen!2suk\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\">\u003C\u002Fiframe>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp id=\"pastevent\">\u003C\u002Fp>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeUQTHV32M7k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Cscript type=\"application\u002Fld+json\">\n    {\n      \"@context\": \"https:\u002F\u002Fschema.org\",\n      \"@type\": \"Event\",\n      \"name\": \"Impression & The Marketing Meetup #6\",\n      \"description\": \"Impression and The Marketing Meetup hosted our 6th Marketing Meetup event in Nottingham on the evening of the 20th of April. Sign up to join.\",\n      \"isAccessibleForFree\": \"true\",\n      \"startDate\": \"2023-04-20T18:00:00+00:00\",\n      \"endDate\": \"2023-04-20T20:0:00+00:00\",\n      \"eventStatus\": \"https:\u002F\u002Fschema.org\u002FEventScheduled\",\n\t  \"eventAttendanceMode\": \"https:\u002F\u002Fschema.org\u002FOfflineEventAttendanceMode\",         \n      \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"Impression\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"streetAddress\": \"Fothergill House, 16 King St\",\n          \"addressLocality\": \"Nottingham\",\n          \"postalCode\": \"NG1 2AS\",\n          \"addressCountry\": \"UK\"\n        }\n      },\n      \"organizer\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Impression\",\n        \"url\": \"\u002F\"\n      },\n      \"performer\": [\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Abbie McEvaddy\",\n\t                    \"jobTitle\": \"Senior Client Success Manager\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"Impression\"\n\t                    }\n\t                },\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Charlie Whyman\",\n\t                    \"jobTitle\": \"Founder\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"Curious B2B Marketing\"\n\t                    }\n\t                }\n\t            ]\n    }\n    \u003C\u002Fscript>\n",{"type_key":14,"title":118,"eventDate":170,"to":171,"image":172,"type":38,"content":173,"location":110,"eventbrite_id":30,"exclude":22},"27\u002F04\u002F2023 1:00 pm","\u002Fevents\u002Fcro-workshop-april\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FCRO-Workshop.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":174,"protected":22},"\n\u003Cp>As the economic landscape continues to remain uncertain, we held a hands-on workshop to help you learn how to make your existing marketing investment work harder.\u003C\u002Fp>\n\n\n\n\u003Cp>The workshop was limited to max 20 people to ensure people got the best experience. Sign up for our newsletter to be the first to know about events.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-was-covered\">What was covered?: \u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How conversion-rate-optimisation (CRO) can help you get more value from your existing budget\u003C\u002Fli>\n\n\n\n\u003Cli>What CRO is and what it isn’t\u003C\u002Fli>\n\n\n\n\u003Cli>The timelines associated with seeing a return on your investment\u003C\u002Fli>\n\n\n\n\u003Cli>The elements required to devise and deliver a successful CRO strategy\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It was a half-day, afternoon session that included a mixture of CRO theory, group discussion, practical activities and Q&A. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>13:00 – Lunch provided by Impression \u003Cbr>13:45 – Introduction and workshop one\u003Cbr>15:00 – Break time – tea, coffee and sweet treats\u003Cbr>15:15 – Workshop two\u003Cbr>16:30 – A quiz (with a prize!), Q&A and session summary \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"workshop-one\">\u003Cstrong>Workshop one \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Learn how to create an optimised wireframe to share with developers to achieve a high-converting landing page.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"workshop-two\">\u003Cstrong>Workshop two\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Learn how to create an A\u002FB testing plan based on a testing hypothesis, ensuring that your published pages are performing to their best potential.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-was-this-event-for\">Who was this event for?\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Marketers wanting to drive growth through leveraging organic tactics \u003C\u002Fli>\n\n\n\n\u003Cli>Marketers that want to increase the return on their digital investment, driving more conversions using the same budget \u003C\u002Fli>\n\n\n\n\u003Cli>Marketers wanting to gain a better understanding of conversion-rate-optimisation and the impact it can have on performance\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Due to the limited number of spaces available, we were only able to offer seats to in-house\u002Fclient-side marketers on this occasion.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-hosts\">The hosts:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FRich-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21982\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FYussuf.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21983\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Frich-chapman\u002F\">Richard Chapman\u003C\u002Fa>, Head of CRO and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fyussuf-aamer\u002F\">Yussuf Aamer\u003C\u002Fa>, CRO Specialist \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp id=\"signup\">Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F04\u002FDirections-to-Notts-HQ.pdf\">Click here to download directions\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgoo.gl\u002Fmaps\u002FUE7kLSvABQ525akK6\">click here to find us on Google Maps\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"pictures-of-the-day\">Pictures of the day\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"\u002Fapp\u002Fuploads\u002F2023\u002F04\u002FIMG_5644-1892x1000.jpg\" alt=\"\" class=\"wp-image-22860\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"\u002Fapp\u002Fuploads\u002F2023\u002F04\u002FIMG_5641-1892x1000.jpg\" alt=\"\" class=\"wp-image-22861\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"1000\" src=\"\u002Fapp\u002Fuploads\u002F2023\u002F04\u002FIMG_5647-1892x1000.jpg\" alt=\"\" class=\"wp-image-22862\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",{"type_key":14,"title":176,"eventDate":177,"to":178,"image":47,"type":38,"content":179,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #7","22\u002F06\u002F2023 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-7\u002F",{"rendered":180,"protected":22},"\n\u003Cp>Thank you to those who join us for out 6th Notts Meetup event that took place on the evening of the 22th of June!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">Watch a video from our previous event.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">What happened at the event?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>6.00 PM\u003C\u002Fstrong> – Doors opened – Attendees grabbed some food and drink\u003Cbr>\u003Cstrong>6.30 PM\u003C\u002Fstrong> – Introduction and talks began\u003Cbr>\u003Cstrong>7.15 PM\u003C\u002Fstrong> – Talks finished, time for Q&A, more food, more drink, more chat\u003Cbr>\u003Cstrong>8.00 PM\u003C\u002Fstrong> – Event closed – we hope that you left having learned something new!\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talks-and-speakers\">The talks and speakers\u003C\u002Fh2>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Steve Waller, Ex-director\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Ecommerce: How to cut through the noise and make more money\u003C\u002Fstrong>. \u003C\u002Fp>\n\n\n\n\u003Cp>Do you often find that you have unrealistic targets or a list of initiatives as long as your arm? Steve’s talk will give you tactical advice on where to focus your energy for maximum impact.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n \n\n\n\n\u003Cp>Would you like to speak at a future Marketing Meetup event at our Nott’s HQ, feel free to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeUQTHV32M7k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Cscript type=\"application\u002Fld+json\">\n    {\n      \"@context\": \"https:\u002F\u002Fschema.org\",\n      \"@type\": \"Event\",\n      \"name\": \"Impression & The Marketing Meetup #7\",\n      \"description\": \"Impression and The Marketing Meetup hosted our 7th Marketing Meetup event in Nottingham on the evening of the 22nd of June. Sign up to join.\",\n      \"isAccessibleForFree\": \"true\",\n      \"startDate\": \"2023-06-22T18:00:00+00:00\",\n      \"endDate\": \"2023-06-22T20:0:00+00:00\",\n      \"eventStatus\": \"https:\u002F\u002Fschema.org\u002FEventScheduled\",\n\t  \"eventAttendanceMode\": \"https:\u002F\u002Fschema.org\u002FOfflineEventAttendanceMode\",         \n      \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"Impression\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"streetAddress\": \"Fothergill House, 16 King St\",\n          \"addressLocality\": \"Nottingham\",\n          \"postalCode\": \"NG1 2AS\",\n          \"addressCountry\": \"UK\"\n        }\n      },\n      \"organizer\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Impression\",\n        \"url\": \"\u002F\"\n      },\n      \"performer\": [\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"TBC\",\n\t                    \"jobTitle\": \"TBC\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"TBC\"\n\t                    }\n\t                },\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"TBC\",\n\t                    \"jobTitle\": \"TBC\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"TBC\"\n\t                    }\n\t                }\n\t            ]\n    }\n    \u003C\u002Fscript>\n",{"type_key":14,"title":182,"eventDate":183,"to":184,"image":185,"type":38,"content":186,"location":188,"eventbrite_id":30,"exclude":22},"Ecommerce Event: Planning for Peak and Beyond","17\u002F08\u002F2023 4:00 pm","\u002Fevents\u002Fecommerce-event-planning-for-peak-and-beyond\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FDRUM-Labs-2.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":187,"protected":22},"\n\u003Cp>The last 18 months have seen UK consumer confidence dipping to record lows. The general economic landscape and the soaring cost of living have presented brands with unique challenges, fundamentally changing buyer behaviour and shopping patterns. Whilst the first six months of 2023 saw consumer confidence rising, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gfk.com\u002Fpress\u002Fuk-consumer-confidence-drops-six-points-in-july\">July witnesses a drop in the score\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>With the 2023 peak selling fast approaching, what does this mean for ecommerce marketers preparing for the most lucrative time of the year?\u003C\u002Fp>\n\n\n\n\u003Cp>To help you understand and leverage the opportunities to unlock growth in Q4 and beyond, we’re hosting an in-person event, with speakers from Impression, Google and Mitchells and Butlers PLC. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>*due to limited capacity at the venue, spaces at this event are reserved for in-house marketers only*\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>The event will take place from 4pm-6pm. The session will be split into three sections that follow the below format followed by a Q&A. To wrap up, join us for a drink in the sunshine on The Drum Labs’ terrace. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized is-style-default\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fpreparation-speakers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23626\" width=\"650\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>With Yasmin Williams, Head of PPC, Impression and Zhana Borisova, Pricing Manager, Mitchells and Butlers PLC.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Leverage last year’s performance data to inform this year’s activity \u003C\u002Fli>\n\n\n\n\u003Cli>Determine your key messaging and price positioning – should you discount, and by how much?\u003C\u002Fli>\n\n\n\n\u003Cli>Effectively allocate budget \u003C\u002Fli>\n\n\n\n\u003Cli>Set the right objectives to accurately measure each channel’s performance \n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002F2-presentation-execution-speakers-02.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23700\" width=\"650\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>With Amy Stamper, Head of Paid Social, Impression and Payal Pahalajani, Agency Development Manager, Google.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Integrate brand vs performance marketing \u003C\u002Fli>\n\n\n\n\u003Cli>Cut through the competition \u003C\u002Fli>\n\n\n\n\u003Cli>Prevent dips in between key sale periods (Cyber week, Christmas, January sales)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002F3-presentation-measurement-speakers-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23705\" width=\"650\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>With Nick Handley, Head of PPC Performance, Impression and Sam Cooper, Senior PPC Specialist, Impression.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Options to measure success and understanding the bottom line\u003C\u002Fli>\n\n\n\n\u003Cli>Communicate results to key stakeholders, in a way they understand \u003C\u002Fli>\n\n\n\n\u003Cli>Take key learnings forward to power future strategy\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"signup\">\u003Cstrong>The location: \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The Drum Labs, 25-27 Curtain Rd, London, EC2A 3LT. \u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:polly.astill@impressiondigital.com\">polly.astill@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n","The Drum Labs, Shoreditch, London, EC2A 3LT",{"type_key":14,"title":190,"eventDate":191,"to":192,"image":47,"type":38,"content":193,"location":110,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #8","21\u002F09\u002F2023 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-8\u002F",{"rendered":194,"protected":22},"\n\u003Cp>Welcome to our 8th Marketing Meetup event! We look forward to seeing new and returning faces at our Nottingham HQ on the 21st of September. Come and join us for an informal, friendly event where you can meet like-minded marketers and enjoy some delicious food.\u003C\u002Fp>\n\n\n\n\u003Cp>Want to know what a Notts Marketing Meetup event is like? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">Watch a previous meetup here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:21px\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello!\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more!\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new!\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers-and-their-talks\">The speakers and their talks\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fjoe-glover-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24097\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp style=\"font-size:21px\">\u003Cstrong>Joe Glover, Co-founder of The Marketing Meetup\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:19px\">\u003Cstrong>How to build a newsletter people care about\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Most people don’t care about newsletters, and there are just so many – so, how can you build a newsletter people care about? Joe will explore just how to do that in this talk.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002Fmatthew-rice-tmm-event.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24100\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp style=\"font-size:21px\">\u003Cstrong>Matthew Rice, Head of CRM at Financial Wellness Group\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Talk TBC\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp style=\"font-size:21px\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">\u003Cstrong>Register here\u003C\u002Fstrong>.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n \n\n\n\n\u003Cp>Would you like to speak at a future Marketing Meetup event at our Nott’s HQ, feel free to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FeUQTHV32M7k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Cscript type=\"application\u002Fld+json\">\n    {\n      \"@context\": \"https:\u002F\u002Fschema.org\",\n      \"@type\": \"Event\",\n      \"name\": \"Impression & The Marketing Meetup #8\",\n      \"description\": \"Impression and The Marketing Meetup hosted our 8th Marketing Meetup event in Nottingham on the evening of the 21st of September. Sign up to join.\",\n      \"isAccessibleForFree\": \"true\",\n      \"startDate\": \"2023-06-22T18:00:00+00:00\",\n      \"endDate\": \"2023-06-22T20:0:00+00:00\",\n      \"eventStatus\": \"https:\u002F\u002Fschema.org\u002FEventScheduled\",\n\t  \"eventAttendanceMode\": \"https:\u002F\u002Fschema.org\u002FOfflineEventAttendanceMode\",         \n      \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"Impression\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"streetAddress\": \"Fothergill House, 16 King St\",\n          \"addressLocality\": \"Nottingham\",\n          \"postalCode\": \"NG1 2AS\",\n          \"addressCountry\": \"UK\"\n        }\n      },\n      \"organizer\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Impression\",\n        \"url\": \"\u002F\"\n      },\n      \"performer\": [\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Joe Glover\",\n\t                    \"jobTitle\": \"Co-founder of The Marketing Meetup\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"The Marketing Meetup\"\n\t                    }\n\t                },\n\t                {\n\t                    \"@type\": \"Person\",\n\t                    \"name\": \"Matthew Rice\",\n\t                    \"jobTitle\": \"Head of CRM\",\n\t                    \"worksFor\": {\n\t                        \"@type\": \"Organization\",\n\t                        \"name\": \"Financial Wellness Group\"\n\t                    }\n\t                }\n\t            ]\n    }\n    \u003C\u002Fscript>\n",{"type_key":14,"title":196,"eventDate":197,"to":198,"image":199,"type":38,"content":200,"location":202,"eventbrite_id":30,"exclude":22},"Balancing brand and performance marketing","05\u002F12\u002F2023 9:00 am","\u002Fevents\u002Fbalancing-brand-and-performance-for-sustainable-business-growth\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FBalancing-Brand-and-Performance.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":201,"protected":22},"\n\u003Cp>The economic landscape is resulting in marketers’ budgets coming under scrutiny, with the pressure to justify spending and demonstrate a clear ROI mounting. \u003C\u002Fp>\n\n\n\n\u003Cp>In addition, customers are becoming increasingly more price-sensitive, with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.marketing-beat.co.uk\u002F2023\u002F09\u002F13\u002Fcost-of-living-brand-loyalty\u002F\">48%\u003C\u002Fa> prepared to abandon their favourite brands if they stop offering deals. This sharp decline in loyalty and emphasis on immediate returns might force brands into the trap of focusing solely on short-term wins vs. long-term brand building when in reality, sustainable growth requires both. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst the importance of integrating upper and lower funnel tactics is well researched and documented, the time lag and halo effect created from awareness activity can make its impact difficult to measure. This poses a challenge when seeking buy-in from stakeholders focusing on quick financial return, resulting in direct response channels being prioritised, with brand-building channels being neglected. \u003C\u002Fp>\n\n\n\n\u003Cp>To help overcome these challenges, Impression is running a breakfast event which includes a series of roundtable discussions. As well as directly addressing problems specific to your business, the session will help you understand how to:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Employ a balanced brand and performance channel mix that drives impact at each stage of the customer journey \u003C\u002Fli>\n\n\n\n\u003Cli>Combat price sensitivity and build brand loyalty by leveraging attention, emotion, motivation and nudging tactics \u003C\u002Fli>\n\n\n\n\u003Cli>Measure and report on the impact of multiple marketing channels in a way that engages key stakeholders\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>To wrap up the event, a presentation will be delivered by Lisa Wood, ex-CMO of Atom Bank with 30 years of marketing experience, 10 of which were at CMO\u002FDirector level. Find details of Lisa’s talk below. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>09:00-09:30 – Registration and breakfast\u003C\u002Fli>\n\n\n\n\u003Cli>09:30-09:35 – Introduction by Jamie Pollard from Impression\u003C\u002Fli>\n\n\n\n\u003Cli>09:35-10:05 – Presentations from Impression’s specialists \u003C\u002Fli>\n\n\n\n\u003Cli>10:05-11:05 – Roundtable discussions \u003C\u002Fli>\n\n\n\n\u003Cli>11:05-11:25 – Presentation from Lisa Wood (ex-CMO at Atom Bank)\u003C\u002Fli>\n\n\n\n\u003Cli>11:25-11:30 – Summary and event close\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-is-this-event-for\">Who is this event for?\u003C\u002Fh2>\n\n\n\n\u003Cp>In-house senior marketing professionals only. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speakers\">Speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNick-Handley.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25325\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Nick Handley, Head of Paid Media Performance at Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FLaura-Arens.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25326\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Laura Arens, Senior Digital Strategist at Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FMike-Weir2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25335\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Michael Weir, Head of Behavioural Science at Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FLisa-Wood.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25328\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Lisa Wood, Senior Partner at Open Velocity, ex-CMO at Atom\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>To close, a presentation will be delivered by Lisa Wood, who has built brands, grown businesses and optimised marketing performance, working in Private Equity, start-up and corporate businesses. \u003C\u002Fp>\n\n\n\n\u003Cp>She’s been recognised in Marketing Week’s Vision 100 marketers, and Campaign’s Power 100 and is a member of E-consultancy’s Digital Advisory Board. She’s also a Customer Pioneer, a community of business leaders delivering customer-led change. \u003C\u002Fp>\n\n\n\n\u003Cp>Her talk will explore \u003Cstrong>how to play the ‘full-funnel’ game\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Gaining credibility and consideration amongst your target audience is a multi-faceted play, with very different jobs to do along the marketing journey. As you broaden your marketing activity and move up the funnel to capture a broader audience, the game changes, as do the skills you need to optimise conversion, measure your effectiveness and manage your stakeholders. Lisa will cover the building blocks you need to have in place to set yourself up for success.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Huckleetree Ancoats, The Express Building, 9 Great Ancoats St, Manchester M4 5AD\u003C\u002Fp>\n\n\n\n\u003Cp>The venue is a 15-minute walk from Manchester Picadilly train station\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please contact \u003Ca href=\"mailto:polly.astill@impressiondigital.com\" target=\"_blank\" rel=\"noreferrer noopener\">polly.astill@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","Huckletree Ancoats, Manchester",{"type_key":14,"title":204,"eventDate":205,"to":206,"image":207,"type":38,"content":208,"location":210,"eventbrite_id":30,"exclude":22},"Spotlight on Media Effectiveness: Shifting from Attribution to Contribution (Manchester)","29\u002F02\u002F2024 9:00 am","\u002Fevents\u002Fspotlight-on-media-effectiveness-manchester\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FSpotlight-On_North.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":209,"protected":22},"\n\u003Cp>\u003Cstrong>Contribution is the new attribution. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Based on Impression’s survey sent to 1,000 marketing professionals, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2024\u002F\">the majority agree\u003C\u002Fa> that their biggest challenge is accurately measuring the impact of their marketing activities with many others finding it difficult to achieve stakeholder buy-in to invest in new channels. \u003C\u002Fp>\n\n\n\n\u003Cp>In today’s current climate, optimising budget allocation and proving the value of marketing spend is more important than ever as boards, CEOs and CFOs demand better confidence in their investments. \u003C\u002Fp>\n\n\n\n\u003Cp>There have long been flaws in the way that we have measured advertising online. This year’s phase-out of the third-party cookie will add additional pressure to marketers who will need to implement advanced approaches to produce data-driven insights to improve their ability to make strategic decisions. \u003C\u002Fp>\n\n\n\n\u003Cp>Welcome to the world of Media Mix Modelling, an approach giving a holistic view of the contributions each of your channels has made vs attributing success to a single or smaller group of digital channels.  \u003C\u002Fp>\n\n\n\n\u003Cp>At our event, we’ll help you understand how you can apply modern effectiveness methodologies to your budget planning and media buying, including Media Mix Modelling, alongside a healthy dose of structured incrementality testing and experimentation.  \u003C\u002Fp>\n\n\n\n\u003Cp>The session will include presentations followed by a series of roundtable discussions to address problems specific to your business.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – this event is for client-side marketers only***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn\">You’ll learn:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to build a cookie-proof marketing effectiveness toolkit\u003C\u002Fli>\n\n\n\n\u003Cli>How to better manage your stakeholders and defend your budgets using better reporting data\u003C\u002Fli>\n\n\n\n\u003Cli>How to design a testing programme which suits your business and marketing needs\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>09:00-09:30 – Breakfast and networking\u003C\u002Fli>\n\n\n\n\u003Cli>09:30-09:35 – Introduction\u003C\u002Fli>\n\n\n\n\u003Cli>09:35-10:20 – Expert presentations\u003C\u002Fli>\n\n\n\n\u003Cli>10:20-11:20 – Roundtable discussions\u003C\u002Fli>\n\n\n\n\u003Cli>11:20-11:30 – Summary and event close\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1716\" height=\"1716\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FAaron-D.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26684\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Aaron Dicks \u003C\u002Fstrong>\u003Cbr>Technology Director\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1716\" height=\"1716\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FClaire-E.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26686\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Claire Elsworth \u003C\u002Fstrong>\u003Cbr>Strategy Director\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1716\" height=\"1716\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FNick-H.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26687\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Nick Handley \u003C\u002Fstrong>\u003Cbr>Head of Paid Media Performance\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location:\u003C\u002Fh2>\n\n\n\n\u003Cp>Huckleetree Ancoats, The Express Building, 9 Great Ancoats St, Manchester M4 5AD\u003C\u002Fp>\n\n\n\n\u003Cp>The venue is a 15-minute walk from Manchester Picadilly train station\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please contact \u003Ca href=\"mailto:polly.astill@impressiondigital.com\" target=\"_blank\" rel=\"noreferrer noopener\">polly.astill@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","The Express Building, 9 Great Ancoats St, Manchester M4 5AD",{"type_key":14,"title":212,"eventDate":213,"to":214,"image":215,"type":38,"content":216,"location":218,"eventbrite_id":30,"exclude":22},"Spotlight on Media Effectiveness","14\u002F03\u002F2024 9:00 am","\u002Fevents\u002Fspotlight-on-media-effectiveness-london\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FSpotlight-On_South.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":217,"protected":22},"\n\u003Cp>There have long been flaws in the way that we have measured advertising online. This year’s phase-out of the third-party cookie adds additional pressure to marketers who need to implement advanced approaches to produce data-driven insights to improve their ability to plan budgets and achieve stakeholder buy-in for marketing investment. \u003C\u002Fp>\n\n\n\n\u003Cp>Welcome to the world of Media Mix Modelling, an approach giving a holistic view of the contributions each of your channels has made vs attributing success to a single or smaller group of digital channels.  \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – this event is for client-side marketers only***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn\">You’ll learn:\u003C\u002Fh2>\n\n\n\n\u003Cp>You’ll learn about Media Mix Modelling, structured incrementality testing and experimentation and how to leverage these methodologies to optimise budget allocation and inform strategic decision-making. Specifically: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to more accurately measure the impact of your marketing efforts using an alternative approach to attribution \u003C\u002Fli>\n\n\n\n\u003Cli>How to build a marketing effectiveness toolkit to overcome the loss of the third-party cookie\u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate with stakeholders to achieve buy-in for marketing investment\u003C\u002Fli>\n\n\n\n\u003Cli>How to design a testing programme which suits your business and marketing needs\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The session will include presentations followed by a series of roundtable discussions to address problems specific to your business.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>09:00-09:30 – Breakfast and networking\u003C\u002Fli>\n\n\n\n\u003Cli>09:30-09:35 – Introduction\u003C\u002Fli>\n\n\n\n\u003Cli>09:35-10:20 – Expert presentations\u003C\u002Fli>\n\n\n\n\u003Cli>10:20-11:20 – Roundtable discussions\u003C\u002Fli>\n\n\n\n\u003Cli>11:20-11:30 – Summary and event close\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"1118\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FAaron-Ldn.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26692\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Aaron Dicks \u003C\u002Fstrong>\u003Cbr>Technology Director\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"1118\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FClaire-Ldn.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26693\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Claire Elsworth \u003C\u002Fstrong>\u003Cbr>Strategy Director\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"1118\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FNick-Ldn.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26694\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Nick Handley \u003C\u002Fstrong>\u003Cbr>Head of Paid Media Performance\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location:\u003C\u002Fh2>\n\n\n\n\u003Cp>12 Bloomsbury Square, London, WC1A 2LP\u003C\u002Fp>\n\n\n\n\u003Cp>The venue is located a few hundred yards from the British Museum\u003C\u002Fp>\n\n\n\n\u003Cp>The closest underground stations are Holborn (Central and Piccadilly lines), Tottenham Court Road (Central and Northern lines) and Russell Square (Piccadilly line)\u003C\u002Fp>\n\n\n\n\u003Cp>If you have any questions about this event, please contact \u003Ca href=\"mailto:polly.astill@impressiondigital.com\" target=\"_blank\" rel=\"noreferrer noopener\">polly.astill@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","12 Bloomsbury Square, London, WC1A 2LP",{"type_key":14,"title":220,"eventDate":221,"to":222,"image":223,"type":38,"content":224,"location":226,"eventbrite_id":227,"exclude":22},"Spotlight On Trust in Marketing: Connect with customers and drive revenue growth","04\u002F06\u002F2024 2:00 pm","\u002Fevents\u002Fspotlight-on-trust-in-marketing-london\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FYOZcccCi-Spotlight-On_South.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":225,"protected":22},"\n\u003Cp>Ongoing cost-of-living pressures are resulting in consumers \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fintl\u002Fen-emea\u002Fconsumer-insights\u002Fconsumer-journey\u002Fconnect-with-customers\u002F\">being more mindful of their spending\u003C\u002Fa>, comparing prices, seeking reviews and generally taking longer to consider their options before making a purchase. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fnikkibaird\u002F2024\u002F01\u002F11\u002F4-consumer-behavior-questions-that-will-shape-2024\u002F?sh=1171afeb74ea\">Rebuilding trust\u003C\u002Fa> is claimed to be a key focus for companies in 2024, presenting marketers with an opportunity to instil their audience with the confidence they need to convert. \u003C\u002Fp>\n\n\n\n\u003Cp>To address the challenges presented by the current marketing landscape, we’re running an afternoon event on the 4th of June at Derbyshire House in London. \u003C\u002Fp>\n\n\n\n\u003Cp>The event will feature three presentations from Impression’s experts, followed by roundtable discussions so that you can discuss the challenges unique to your role and business. You’ll hear a keynote presentation from \u003Cstrong>Graham Wilkinson, Senior Partner Manager, from Trustpilot\u003C\u002Fstrong> to wrap up the session. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Find a breakdown of each presentation below:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image alignfull size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"1740\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FEmma-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27873\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Emma Carstairs, Digital PR Strategist at Impression\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Keeping your brand front-of-mind with digital PR\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As the customer buying journey becomes more complex, consumers are choosing to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fintl\u002Fen-emea\u002Fconsumer-insights\u002Fconsumer-journey\u002Fconnect-with-customers\u002F\">conduct more product research\u003C\u002Fa> before converting, turning to both online and offline sources. With such a vast amount of information and choices so readily available, how can your brand cut through the noise? Digital PR Strategist, Emma Carstairs, will explore Digital PR’s role in keeping your brand front of mind and how to develop trust both online and offline. \u003C\u002Fp>\n\n\n\n\u003Cp>You’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The role that digital PR plays in building trust and the risk of neglecting this tactic\u003C\u002Fli>\n\n\n\n\u003Cli>How to identify and leverage the assets your business already has to establish credibility\u003C\u002Fli>\n\n\n\n\u003Cli>How to show your audience that you’re an authority in your field \u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"1740\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FCharlie.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27869\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Charlie Norledge, Head of SEO Performance at Impression\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Adopting a human-first approach when leveraging AI\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>It has become commonplace for marketers to leverage AI to assist their daily work streams but when it comes to building trust, exercising caution and transparency are key since over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fadvisor\u002Fbusiness\u002Fartificial-intelligence-consumer-sentiment\u002F\">75%\u003C\u002Fa> of consumers are concerned about misinformation from AI tools. Google is also strictly monitoring websites using AI-generated content, with its March 2024 core algorithm update applying harsh penalties to those abusing it. \u003C\u002Fp>\n\n\n\n\u003Cp>To overcome the challenges surrounding the use of AI, Impression’s Head of SEO Performance, Charlie Norledge, will explore how you can build and maintain consumer trust through content creation tactics that prioritise human engagement over catering to algorithms. \u003C\u002Fp>\n\n\n\n\u003Cp>You’ll learn:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>When and how to implement ethical AI practices to bolster your current marketing efforts \u003C\u002Fli>\n\n\n\n\u003Cli>How to produce content that conveys experience, expertise, authority and trust \u003C\u002Fli>\n\n\n\n\u003Cli>How to demonstrate the value of AI with real-life examples that have achieved positive results \u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"1740\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FMike.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27870\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Mike Weir, Head of Behavioural Science at Impression\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Five psychology tactics to build trust, inspire motivation and drive revenue\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Only \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ipsos.com\u002Fen\u002Ftrust-in-the-internet-2022#:~:text=Only%20six%20in%20ten%20\">6 in 10\u003C\u002Fa> people trust the internet. Understanding what drives human behaviour is critical to building trust, driving conversions and developing loyalty. Impression’s Head of Behavioural Science, Mike Weir, will teach you how to apply techniques that have been proven, through experimentation and testing, to engage and convert your audience. \u003C\u002Fp>\n\n\n\n\u003Cp>You’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to better understand your audience and earn and maintain their trust \u003C\u002Fli>\n\n\n\n\u003Cli>How to apply psychology principles to motivate, engage, and influence your customers\u003C\u002Fli>\n\n\n\n\u003Cli>Why using an evidence-based approach will help build trust and conversions\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keynote-speaker-graham-wilkinson-senior-partner-manager-trustpilot\">Keynote Speaker; \u003Cstrong>Graham Wilkinson, Senior Partner Manager, Trustpilot \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"1740\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FGraham-Wilkinson_TrustPilot-New.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28019\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Amplifying Advocacy: Leveraging Customer Feedback for Business Growth\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The talk will cover social proof as a concept, giving examples of the different formats widely used in e-commerce before honing in on reviews. It will then cover the role reviews play in influencing buyer decision-making, citing everything from their integration into on-site UX, the customer journey, and the role they play in marketing.\u003C\u002Fp>\n\n\n\n\u003Cp>You’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What social proof is and the role it plays in consumer decision-making\u003C\u002Fli>\n\n\n\n\u003Cli>The power of reviews and the importance of collecting them\u003C\u002Fli>\n\n\n\n\u003Cli>How to harness reviews to let past customers convert future customers\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">\u003Cstrong>The agenda:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>14:00 -14:30 – Event registration\u003Cbr>14:30 -14:35 – Introduction\u003Cbr>14:35 -15:20 – Presentations from Impression’s specialists\u003Cbr>15:20 -16:20 – Roundtable discussions\u003Cbr>16:20 – 16:40 – Keynote presentation from \u003Cstrong>Graham Wilkinson, Senior Partner Manager at Trustpilot\u003C\u002Fstrong>\u003Cbr>16:40 – 16:45 – Summary and event close\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">\u003Cstrong>The location:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The Air & Sky Room, Derbyshire House, St Chad’s St, London, WC1H 8AG\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re arriving by train or tube, the venue is just a 5-minute walk from St Pancras Station\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","The Air and Sky Room, Derbyshire House, St Chad’s St, London, WC1H 8AG","876044501687",{"type_key":14,"title":229,"eventDate":230,"to":231,"image":47,"type":38,"content":232,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #11","06\u002F06\u002F2024 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-11\u002F",{"rendered":233,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event?\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\"> Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello.\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin.\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more.\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers-and-their-talks\">The speakers and their talks\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FLucy_TMM_NAME.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28527\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Level up your marketing by becoming a stronger writer\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>Successful marketing and effective copywriting go hand in hand. While every marketer can’t be a natural wordsmith, every marketer can learn how to create more impactful content by becoming a better writer.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How fundamental copywriting principles and lessons from some of history’s greatest authors can help you strengthen your marketing content.\u003C\u002Fli>\n\n\n\n\u003Cli>Why good writing skills are actually more valuable than ever before in the age of AI – especially if you work in a “boring” industry!\u003C\u002Fli>\n\n\n\n\u003Cli>A handy linguistic toolkit of simple techniques and tips that you can call on to spice up your copy and capture any audience’s attention.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FKLgFEX0t-IS_TMM_Speaker_02.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28707\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Five psychology tactics to build trust, inspire motivation and drive revenue\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to better understand your audience, earn and maintain their trust \u003C\u002Fli>\n\n\n\n\u003Cli>How to apply psychology principles to motivate, engage, and influence your customers\u003C\u002Fli>\n\n\n\n\u003Cli>Why using an evidence-based approach will help build trust and conversions\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Would you like to speak at a future Marketing Meetup event at our Notts HQ, feel free to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":235,"eventDate":236,"to":237,"image":55,"type":38,"content":238,"location":58,"eventbrite_id":240,"exclude":22},"TikTok Takeover: Strategies to skyrocket your marketing efforts for Black Friday and beyond","13\u002F08\u002F2024 3:00 pm","\u002Fevents\u002Ftiktok-takeover-strategies-to-skyrocket-your-marketing-efforts-for-black-friday-and-beyond\u002F",{"rendered":239,"protected":22},"\n\u003Cp>Did you know that 61% of TikTok users have made a purchase either directly on the platform or online after seeing an ad on TikTok?\u003C\u002Fp>\n\n\n\n\u003Cp>While well-established as a tool to achieve brand awareness and engagement, utilising it to drive sales is an opportunity brands aren’t fully exploiting.\u003C\u002Fp>\n\n\n\n\u003Cp>To help your brand harness social advertising to drive revenue this Black Friday and Q4 sales period, we’re teaming up with our friends at TikTok to co-host an event at their London headquarters.\u003C\u002Fp>\n\n\n\n\u003Cp>The event will feature three presentations followed by roundtable discussions to allow you to explore the opportunities and challenges unique to your brand. Aimed at those working in the retail and ecommerce space, we’ll reveal creative approaches that challenge best practices, how to evaluate TikTok’s impact on your wider marketing mix and the best ways to measure and report on performance to achieve stakeholder buy-in.\u003C\u002Fp>\n\n\n\n\u003Cp>This event is aimed at senior marketing professionals who:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>May already be advertising via social but are new(er) to TikTok\u003C\u002Fli>\n\n\n\n\u003Cli>May have experience with advertising via TikTok to drive brand awareness and engagement but haven’t utilised it as a channel to drive revenue \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FAmy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29504\" width=\"250\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Amy Stamper, \u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head of Paid Social at Impression\u003C\u002Fstrong>\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" style=\"font-size:30px\" id=\"boost-your-bottom-line-with-cut-through-creative\">\u003Cstrong>Boost your bottom line with cut-through creative\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>2024 is the year to finally nail TikTok ahead of the peak sales season. I’ll reveal how you can level up your creative strategy, what the best ad formats are and how to structure your campaigns for ecommerce success. You’ll also receive a roadmap to help you understand what to start doing now in order to achieve your objectives come Q4. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>You’ll learn\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What steps to add to your TikTok roadmap in Q4\u003C\u002Fli>\n\n\n\n\u003Cli>How to integrate TikTok alongside top creative strategies for ecommerce brands\u003C\u002Fli>\n\n\n\n\u003Cli>How to implement a full-funnel strategy\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FSam.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29506\" width=\"250\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Sam Cooper, \u003Cbr>Paid Media Consultant at Impression\u003C\u002Fstrong>\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" style=\"font-size:30px\" id=\"proving-and-communicating-the-value-of-your-social-investment\">\u003Cstrong>Proving and communicating the value of your social investment \u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>The usual culprits for attribution models such as ‘last-click’ are infamously uncharitable to social campaigns. I’ll share approaches to measuring the incremental impact of TikTok, not only on revenue, but also on your other channels. You’ll learn how you can evaluate your media mix performance as a unified whole, and how best to communicate results to stakeholders to prove the value of your social investment. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>You’ll learn\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to approach incrementality testing\u003C\u002Fli>\n\n\n\n\u003Cli>How to evaluate total media mix performance, rather than a series of siloed channels\u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate results with senior stakeholders that have financial and operational focuses\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FAlexandera.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29482\" width=\"250\" height=\"250\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Alexandra Farndel\u003C\u002Fstrong>l\u003Cbr>\u003Cstrong>Agency Partnerships Manager at TikTok\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" style=\"font-size:30px\" id=\"from-scroll-to-sale-maximizing-q4-success-with-tiktok\">\u003Cstrong>From Scroll to Sale: Maximizing Q4 Success with TikTok\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>Every year, TikTok’s entertainment ecosystem comes alive with festive content and trends that shape consumer choices across the peak period. You’ll see case studies from brands who have leveraged TikTok’s limitless scroll to drive discovery of their products, positioning themselves as key players across Q4.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>15:00 – 15:25\u003C\u002Fstrong> – Event Registration\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>15:25 – 15:35\u003C\u002Fstrong> – Introduction and overview of the current marketing landscape\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>15:35 – 15:50\u003C\u002Fstrong> – Amy Stamper: Boost your bottom line with cut-through creative\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>15:50 – 16:05\u003C\u002Fstrong> – Sam Cooper: Proving and communicating the value of your social investment\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>16:05 – 16:20\u003C\u002Fstrong> – Alexandra Farndell: From Scroll to Sale – Maximizing Q4 Success with TikTok\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>16:20 – 17:20 \u003C\u002Fstrong>– Roundtable discussions\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>17:20 – 17:30 \u003C\u002Fstrong>– Session summary and close\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>TikTok UK Headquarters: Kaleidoscope 4 Lindsey St, Barbican, London EC1A 9HP\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","927765350137",{"type_key":14,"title":242,"eventDate":243,"to":244,"image":245,"type":38,"content":246,"location":248,"eventbrite_id":249,"exclude":22},"Building brand awareness: Mastering Digital PR for maximum impact","10\u002F09\u002F2024 9:00 am","\u002Fevents\u002Fbuilding-brand-awareness-mastering-digital-pr-for-maximum-impact\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FPR-Workshop_Featured-Image_01-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":247,"protected":22},"\n\u003Cp>The online space is crowded and the customer buying journey is becoming more complex with consumers choosing to conduct more product research before making a purchase. In addition to this, marketers are battling rising CPCs, declining brand loyalty and increased price sensitivity. \u003C\u002Fp>\n\n\n\n\u003Cp>In today’s landscape, best practice alone isn’t enough to drive results – brand awareness, trust and relationship-building tactics have never been more important. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you overcome these challenges, we’re running a hands-on workshop to help you build your brand’s reputation and enhance your overall organic marketing strategy to drive meaningful business growth. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Specifically, you’ll learn how to: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Establish your core offering (different to your business offering!) and leverage digital PR activity to communicate it to a wide but relevant audience\u003C\u002Fli>\n\n\n\n\u003Cli>Identify the assets your business already has and how to leverage them to demonstrate E.E.A.T (experience, expertise, authority and trust)\u003C\u002Fli>\n\n\n\n\u003Cli>Measure and report on the impact of your efforts in a way that gains buy-in from key stakeholders\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>This event is for in-house marketers who want to:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Build brand awareness, reputation and trust \u003C\u002Fli>\n\n\n\n\u003Cli>Drive more value from their current organic marketing strategy \u003C\u002Fli>\n\n\n\n\u003Cli>Gain a better understanding of digital PR and how to measure and communicate its impact on wider business performance \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-one-finding-your-core-offering-and-owning-your-authority\">\u003Cstrong>Workshop one: Finding your core offering and owning your authority\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>With our help, you’ll establish what the core offering(s) is\u002Fare of your business – your core offering for PR is different from your business offering! You’ll then work through a framework to explore how to make your core offering newsworthy. \u003C\u002Fp>\n\n\n\n\u003Cp>You will have the opportunity to use these resources and the perspective of your business to form your own campaign ideas, with input and guidance from Impression’s digital PR experts. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-two-leverage-press-to-build-trust-through-expertise\">\u003Cstrong>Workshop two: Leverage press to build trust through expertise \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>You’ll learn how to identify and utilise your existing business assets that can help you execute market-leading digital PR campaigns. We’ll explore how you can get your ideas in front of relevant press and then how to measure the impact of your activity and what it means for your business. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keynote-presentation\">Keynote Presentation\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-medium-font-size\">To wrap up, you’ll hear from external guest, Helen Astroulakis, who is the acting VP of Marketing at Norse Atlantic Airways. Helen will share her journey of helping to launch a new airline from scratch, revealing the brand-building tips and techniques that took it from 0 to 1 million bookings. Details of Helen’s talk are below.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Crafting a Cohesive Brand: Norse Atlantic’s Path to Identity\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This talk will introduce Norse Atlantic Airways, what the brand stands for and what its mission is. You’ll learn how they’ve fallen into some pitfalls of short-term tactical thinking, placing at risk the longer-term work of developing the brand story.\u003C\u002Fp>\n\n\n\n\u003Cp>Explore which forms of digital PR Norse Atlantic has used as its ‘go-to’ to develop the brand story and what more it could be doing. Lastly, hear about what they’ve learned along the way, paying close attention to internal alignment before external communications\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Ask yourself – What is our brand currently most known for? What does that actually mean for your audience and how can we develop it further using Digital PR?\u003C\u002Fli>\n\n\n\n\u003Cli>What do we want to want to be known for or associated with? What not? How we can we use Digital PR to elevate \u002F decrease these associations?\u003C\u002Fli>\n\n\n\n\u003Cli>Get aligned internally and across all business units. Ensure everyone is clear on the key objectives and messages for this year’s PR agenda, to ‘sing from the same song sheet’ and avoid unintended detractors.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"our-speakers\">Our Speakers \u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FdKu7FAiX-Damian-Summers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29759\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Damian Summers,\u003Cbr> Head of Digital PR\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FRYIt2aLu-Emma-Carstairs.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29760\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Emma Carstairs, \u003Cbr>Senior Digital PR Strategist\u003C\u002Fstrong>\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FHelen.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29798\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Helen Astroulakis, Acting VP Marketing, Norse Atlantic Airways\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>09:00 – 09:30 – Registration, breakfast and introduction\u003Cbr>09:30 – 11:15 – Practical workshop sessions from Impression’s digital PR experts \u003Cbr>11:15 – 11:30 – Keynote from Helen Astroulakis, Acting VP of Marketing at Norse Atlantic Airways\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Derbyshire House, St Chad’s St, London, WC1H 8AG. The venue is a 5 minute walk from St Pancras Station. \u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","Derbyshire House, St Chad’s St, London, WC1H 8AG","948849573617",{"type_key":14,"title":251,"eventDate":252,"to":253,"image":47,"type":38,"content":254,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #12","12\u002F09\u002F2024 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-12\u002F",{"rendered":255,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello.\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin.\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more.\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FDebbie-Clark_Circle.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30202\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cbr>\u003Cstrong>Debbie Clarke \u003C\u002Fstrong> \u003Cbr>Business Coach and Senior Lecturer\u003Cbr>Nottingham Business School\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Mining the Gold of Data Storytelling\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Learn why data storytelling is ‘gold’ for marketers\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Discover the 3 key elements of data storytelling\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>And perfect the art of data storytelling\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FAndrew-Napier_Circle.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30203\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Andrew Napier\u003C\u002Fstrong>\u003Cbr>Marketing & Communications Manager \u003Cbr>It’s in Nottingham\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Surviving (and maybe even enjoying) the corporate rebrand\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Does the thought of a rebrand terrify you? You’re not alone, it did me, but I discovered it can be way more fun and intuitive than you might think, and it can set your company on a path to real success, on many levels.\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Finding your brand style by staying true to who you are\u003C\u002Fli>\n\n\n\n\u003Cli>Where to go for help – without blowing your budget\u003C\u002Fli>\n\n\n\n\u003Cli>How to innovate, \u003Cem>and\u003C\u002Fem> bring people along with you\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":235,"eventDate":257,"to":258,"image":55,"type":38,"content":259,"location":261,"eventbrite_id":262,"exclude":22},"17\u002F09\u002F2024 3:00 pm","\u002Fevents\u002Ftiktok-takeover-strategies-to-skyrocket-your-marketing-efforts-for-black-friday-and-beyond-sept\u002F",{"rendered":260,"protected":22},"\n\u003Cp>Due to high demand, we are re-running this event which originally took place on the 13th of August. \u003C\u002Fp>\n\n\n\n\u003Cp>Did you know that 61% of TikTok users have made a purchase either directly on the platform or online after seeing an ad on TikTok?\u003C\u002Fp>\n\n\n\n\u003Cp>While well-established as a tool to achieve brand awareness and engagement, utilising it to drive sales is an opportunity brands aren’t fully exploiting.\u003C\u002Fp>\n\n\n\n\u003Cp>To help your brand harness social advertising to drive revenue this Black Friday and Q4 sales period, we’re teaming up with our friends at TikTok to co-host an event at their London headquarters.\u003C\u002Fp>\n\n\n\n\u003Cp>The event will feature three presentations followed by roundtable discussions to allow you to explore the opportunities and challenges unique to your brand. Aimed at those working in the retail and ecommerce space, we’ll reveal creative approaches that challenge best practices, how to evaluate TikTok’s impact on your wider marketing mix and the best ways to measure and report on performance to achieve stakeholder buy-in.\u003C\u002Fp>\n\n\n\n\u003Cp>This event is aimed at senior marketing professionals who:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>May already be advertising via social but are new(er) to TikTok\u003C\u002Fli>\n\n\n\n\u003Cli>May have experience with advertising via TikTok to drive brand awareness and engagement but haven’t utilised it as a channel to drive revenue \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FAmy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29504\" width=\"250\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Amy Stamper, \u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head of Paid Social at Impression\u003C\u002Fstrong>\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" style=\"font-size:30px\" id=\"boost-your-bottom-line-with-cut-through-creative\">\u003Cstrong>Boost your bottom line with cut-through creative\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>2024 is the year to finally nail TikTok ahead of the peak sales season. I’ll reveal how you can level up your creative strategy, what the best ad formats are and how to structure your campaigns for ecommerce success. You’ll also receive a roadmap to help you understand what to start doing now in order to achieve your objectives come Q4. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>You’ll learn\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What steps to add to your TikTok roadmap in Q4\u003C\u002Fli>\n\n\n\n\u003Cli>How to integrate TikTok alongside top creative strategies for ecommerce brands\u003C\u002Fli>\n\n\n\n\u003Cli>How to implement a full-funnel strategy\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FSam.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29506\" width=\"250\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Sam Cooper, \u003Cbr>Paid Media Consultant at Impression\u003C\u002Fstrong>\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" style=\"font-size:30px\" id=\"proving-and-communicating-the-value-of-your-social-investment\">\u003Cstrong>Proving and communicating the value of your social investment \u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>The usual culprits for attribution models such as ‘last-click’ are infamously uncharitable to social campaigns. I’ll share approaches to measuring the incremental impact of TikTok, not only on revenue, but also on your other channels. You’ll learn how you can evaluate your media mix performance as a unified whole, and how best to communicate results to stakeholders to prove the value of your social investment. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>You’ll learn\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to approach incrementality testing\u003C\u002Fli>\n\n\n\n\u003Cli>How to evaluate total media mix performance, rather than a series of siloed channels\u003C\u002Fli>\n\n\n\n\u003Cli>How to communicate results with senior stakeholders that have financial and operational focuses\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FAlexandera.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29482\" width=\"250\" height=\"250\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Alexandra Farndel\u003C\u002Fstrong>l\u003Cbr>\u003Cstrong>Agency Partnerships Manager at TikTok\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch1 class=\"wp-block-heading\" style=\"font-size:30px\" style=\"font-size:30px\" id=\"from-scroll-to-sale-maximizing-q4-success-with-tiktok\">\u003Cstrong>From Scroll to Sale: Maximizing Q4 Success with TikTok\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>Every year, TikTok’s entertainment ecosystem comes alive with festive content and trends that shape consumer choices across the peak period. You’ll see case studies from brands who have leveraged TikTok’s limitless scroll to drive discovery of their products, positioning themselves as key players across Q4.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>15:00 – 15:25\u003C\u002Fstrong> – Event Registration\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>15:25 – 15:35\u003C\u002Fstrong> – Introduction and overview of the current marketing landscape\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>15:35 – 15:50\u003C\u002Fstrong> – Amy Stamper: Boost your bottom line with cut-through creative\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>15:50 – 16:05\u003C\u002Fstrong> – Sam Cooper: Proving and communicating the value of your social investment\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>16:05 – 16:20\u003C\u002Fstrong> – Alexandra Farndell: From Scroll to Sale – Maximizing Q4 Success with TikTok\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>16:20 – 17:20 \u003C\u002Fstrong>– Roundtable discussions\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>17:20 – 17:30 \u003C\u002Fstrong>– Session summary and close\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>CCT Venues London: Smithfield, 2 East Poultry Avenue, London, EC1A 9PT\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","CCT Venues London: Smithfield, 2 East Poultry Avenue, London, EC1A 9PT","966273288417",{"type_key":14,"title":264,"eventDate":265,"to":266,"image":47,"type":38,"content":267,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #13","28\u002F11\u002F2024 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-13\u002F",{"rendered":268,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002F8.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30905\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Emily Rooke\u003C\u002Fstrong>\u003Cbr>Head of Marketing and Communications,\u003Cbr> British Society for Rheumatology\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Real people, real impact: Harnessing authenticity in marketing for deeper connections\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>1. The power of personal stories\u003C\u002Fstrong>\u003Cbr>Sharing real testimonials and case studies creates emotional connections, builds trust, and makes your brand more relatable and credible.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>2. Personalisation drives engagement\u003C\u002Fstrong>\u003Cbr>Tailoring your communications to reflect real people’s experiences, preferences, and needs makes your messaging more relevant, leading to higher engagement and loyalty.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>3.\u003C\u002Fstrong> \u003Cstrong>Humanising visual content\u003C\u002Fstrong>\u003Cbr>Using authentic imagery and videos featuring real people, especially on social media, boosts audience engagement and reinforces brand authenticity, creating a stronger community connection.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FNick-TMM-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31164\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Nick Handley\u003C\u002Fstrong>\u003Cbr>Head of Paid Media \u003Cbr>Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>\u003Cstrong>The Cookie is Dead, Long Live Measurement!\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>How to Measure Paid Media in 2024 & Beyond\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways:\u003Cbr>\u003Cstrong>1. \u003Cstrong>Be aware of measurement challenges\u003C\u002Fstrong>\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>2. \u003Cstrong>Start small\u003C\u002Fstrong>\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>3.\u003C\u002Fstrong> \u003Cstrong>Start testing!\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":270,"eventDate":271,"to":272,"image":273,"type":38,"content":274,"location":276,"eventbrite_id":30,"exclude":22},"Table Talk: An Exclusive Private Dining Event from Impression","04\u002F12\u002F2024 6:30 pm","\u002Fevents\u002Ftable-talk-private-dining-event-impression\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FTable-Talk_Eventbrite.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":275,"protected":22},"\n\u003Cp>Executive-level marketing leaders have it tough!\u003C\u002Fp>\n\n\n\n\u003Cp>Growth is hard, decisions are costly and the strategies we need to implement get more and more complex by the day.\u003C\u002Fp>\n\n\n\n\u003Cp>You are invited to join our group of hand-picked CMOs, Marketing Directors and Performance leaders from high-growth brands for an exclusive private dining event in London on Wednesday 4th December at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhutong.co.uk\u002F\">Hutong\u003C\u002Fa>, located in the Shard.\u003C\u002Fp>\n\n\n\n\u003Cp>Alongside enjoying some of London’s finest food and spectacular views of the city, our invite-only CMO Summit offers executive-level marketers the opportunity to share their challenges and experiences with like-minded marketers in an open, and safe, environment. We’ll be facilitating thought-provoking conversations to help us navigate the challenges we face in 2025 and beyond.\u003C\u002Fp>\n\n\n\n\u003Cp>We hope you can join us.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-details\">The details\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>When: \u003C\u002Fstrong>Wednesday, 4th December, 18:30-21:00 GMT \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Where: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fhutong.co.uk\u002Fprivate-events\u002F?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9f19-OJZGWxxP7QzPgqUcjZk17JAC7MF74-pyUSaRwMRBzcveAKqsipJtW-7LaC7EJ16AP\" target=\"_blank\" rel=\"noreferrer noopener\">Hutong\u003C\u002Fa>\u003Cstrong>,\u003C\u002Fstrong> The Shard, London\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>What:\u003C\u002Fstrong> A complimentary three-course networking dinner alongside peers\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Who:\u003C\u002Fstrong> CMOs, marketing directors and senior leaders, max. 10 guests\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For more details about the event, email \u003Ca rel=\"noreferrer noopener\" href=\"jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FzCpTJLoA-Hutong-1-.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31017\" width=\"400\" height=\"300\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-medium_large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fhutong-3-.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31018\" width=\"404\" height=\"303\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n","Hutong, The Shard, London",{"type_key":14,"title":278,"eventDate":279,"to":280,"image":281,"type":38,"content":282,"location":248,"eventbrite_id":284,"exclude":22},"\u003Cstrong>Supercharge organic growth: build brand relevancy and reach\u003C\u002Fstrong>","28\u002F01\u002F2025 9:00 am","\u002Fevents\u002Fsupercharge-organic-growth-build-brand-relevancy-and-reach\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FDPR-SEO-Workshop_Featured-Image_03.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":283,"protected":22},"\n\u003Cp>In today’s digital landscape, organic search is a cornerstone of online visibility, driving over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdigitalmarketinginstitute.com\u002Fblog\u002F2018-google-algorithm-updates-what-do-they-mean-for-brands-and-marketers\">50%\u003C\u002Fa> of all website traffic. However, with Google’s algorithm constantly evolving, businesses face the dual challenge of maintaining content quality and ensuring that the quality of visitors aligns with their brand objectives. A poorly optimised organic strategy can lead to algorithmic decline, reduced brand awareness, and decreased conversions.\u003Cbr>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>To help your business navigate this challenging landscape, we are hosting an exclusive breakfast event in London on the 28th of January. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>During the morning session, you’ll learn how to boost your brand’s presence and credibility using organic marketing tactics. The workshop will be split into two sections to help you shape your strategy, execute it and measure the success of your efforts. We will conclude with a keynote talk from Sam Nobes, Brand Marketing Director at Queensmith.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"key-takeaways\">\u003Cstrong>Key takeaways: \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A clear understanding of how to put brand at the centre of your organic strategy\u003C\u002Fli>\n\n\n\n\u003Cli>Essential requirements for instilling trust through content, on and off-page\u003C\u002Fli>\n\n\n\n\u003Cli>Which metrics to look at to effectively measure brand with organic search in mind\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-will-get-value-from-this-event\">\u003Cstrong>Who will get value from this event:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Generalist marketers responsible for building and maintaining their brand’s reputation in their industry\u003C\u002Fli>\n\n\n\n\u003Cli>Specialist marketers responsible for the success of their brand’s SEO and\u002For digital PR strategy \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-one-content-strategy-and-creation\">\u003Cstrong>Workshop one: \u003Cstrong>Content strategy and creation\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Learn how to create content that not only helps your brand be more visible in the SERPs but also builds genuine authority and trust. Learn about Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and how to apply them to create content that connects your audience more deeply to your brand. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-two-building-your-brands-reputation-measuring-what-matters\">\u003Cstrong>Workshop two: \u003Cstrong>Building your brand’s reputation & measuring what matters\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Learn how to drive maximum value from the content you’ve crafted and how to get it in front of a broad but relevant audience. Discover ways to shape stories that get your brand noticed by the right media to cut through the noise, earn links, generate buzz and ultimately build your brand’s reputation. Understand how to measure and report on the success of your efforts. Explore how your customers have been influenced throughout the buyer journey, your brand’s performance in the SERPs and the impact your activity has had on your business’s bottom line. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers \u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FJW6Z6ZUG-Damian-Summers.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31127\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Damian Summers,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head of Digital PR\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FpLhh7QVq-Emma-Carstairs.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31128\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Emma Carstairs,\u003Cbr>Senior Digital PR Strategist\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FCharlie-Norledge.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31129\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Charlie Norledge, \u003Cbr>Head of SEO Performance\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FNathan-Dale.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31131\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Nathan Dale,\u003Cbr> SEO Lead \u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keynote-presentation\">Keynote presentation\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FSam.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31240\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong> Sam Nobes, Brand\u003C\u002Fstrong> \u003Cstrong>and\u003C\u002Fstrong>\u003Cbr>\u003Cstrong> Marketing Director\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Queensmith\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>The session will end with a keynote from Sam Nobes, Queensmith’s Brand and Marketing Director.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As the architect of Queensmith’s digital growth strategy, Sam’s role is to bring together teams from Marketing, Data & Development, and agency partners. He focuses on driving customer acquisition, creating engaging experiences, and boosting conversion rates. His approach involves a blend of innovative strategy and collaborative teamwork, ensuring that the digital efforts sync up seamlessly with Queensmith’s overall business goals. \u003C\u002Fp>\n\n\n\n\u003Cp>Sam’s talk will explore the collaboration with agency and in-house teams to deliver sophisticated content strategies across both SEO and DPR that has resulted in 500% increase in website sessions for Queensmith\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>09:00 – 09:30 – Registration and breakfast on us\u003Cbr>09:30 – 10:30 – Workshop one: content strategy and creation\u003Cbr>10:30 – 10:45 – Break  \u003Cbr>10:45 – 11:45 – Workshop two: building & measuring brand’s reputation \u003Cbr>11:45 – 12:00 – Keynote talk and close \u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Derbyshire House, St Chad’s St, London, WC1H 8AG. The venue is a 5-minute walk from St Pancras Station. \u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","1091158176479",{"type_key":14,"title":286,"eventDate":287,"to":288,"image":289,"type":38,"content":290,"location":67,"eventbrite_id":292,"exclude":22},"Captivate and Convert: Achieving Attention Across the Funnel","12\u002F03\u002F2025 1:30 pm","\u002Fevents\u002Fcaptivate-and-convert-achieve-attention-across-the-funnel\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002FDX-PPC-Workshop_Featured-Image_01.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":291,"protected":22},"\n\u003Cp>Attracting and retaining attention is a huge battle for marketers: according to Media Dynamics, people are exposed to around 362 ads per day but a mere 24% of these are viewed more than 1 second, resulting in most going unnoticed.\u003C\u002Fp>\n\n\n\n\u003Cp>In a world where capturing and retaining customer attention has never been more challenging, this exclusive event gives you access to strategies that go beyond best practice. Join senior marketing professionals and learn how to turn evidence into action to transform your paid media efforts and increase your website’s conversion rate.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong> \u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>To uncover actionable insights about your audience and what resonates with them\u003C\u002Fli>\n\n\n\n\u003Cli>How to apply these insights to optimise your paid media campaigns\u003C\u002Fli>\n\n\n\n\u003Cli>How to craft landing pages that utilise behavioural science principles to convert more clicks into customers\u003C\u002Fli>\n\n\n\n\u003Cli>How to leverage testing and experimentation to identify what works and scale success\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>During the session, the workshop will be split into two sections to help you transform your paid media efforts and increase your website’s conversion rate. We will then conclude with a keynote talk from Adam Valentine, Digital Experience Lead at Specsavers. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-one-understanding-your-audience\">\u003Cstrong>Workshop one: \u003C\u002Fstrong>Understanding your Audience\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>A live walkthrough highlighting how to understand your audience, and create and test copy that will drive engagement and click-through rate. You’ll learn: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to identify your audience, learn what resonates with them, and understand which paid media campaign elements to test to gather meaningful insights\u003C\u002Fli>\n\n\n\n\u003Cli>How to define and hypothesise a testing plan and how to run a clean test to ensure you can accurately measure its performance \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-two-attention-to-conversion\">\u003Cstrong>Workshop two: Attention to conversion\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Once you have successfully captured user attention and driven them to your website, you have to retain their attention as you guide them towards relevant products and services. The second part of the session will introduce you to behavioural science and psychology tactics that will influence, persuade, and motivate your audience. You’ll learn \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to leverage testing and experimentation to remove any guesswork and implement only the tactics proven to convert clicks into conversions. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"key-takeaways\">\u003Cstrong>Key takeaways: \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Analysis of PPC landing pages using attention mapping – We will offer a free attention mapping analysis of PPC landing pages\u003C\u002Fli>\n\n\n\n\u003Cli>Identify how to approach testing and experimentation to improve paid media campaign performance\u003C\u002Fli>\n\n\n\n\u003Cli>Learn how to enhance the user’s online experience by harnessing customer attention\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"workshop-hosts\">Workshop hosts\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002FNick-Handley.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31556\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Nick Handley\u003C\u002Fstrong>\u003Cbr>Head of Paid Media Performance\u003Cbr>Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Nick has 8 years experience in paid media, working with brands like Ocado, TalkTalk, and Hubspot. At Impression, he drives innovative strategies to grow client accounts, leveraging data to integrate Performance and Brand channels. Nick has also led performance marketing and strategy teams at top UK agencies.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002FMike-Weir-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31557\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Mike Weir\u003Cbr>\u003C\u002Fstrong>Head of Behavioural Science \u003Cbr>Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\"> Mike has over 10 years of experience in digital design, collaborating with top brands like HSBC and Pretty Little Thing. As Head of Behavioural Science at Impression, he leads digital experience, focusing on CRO, CRM, and media solutions. He’s also pursuing a PhD to explore how commerce interfaces influence motivation.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keynote-presentation\">Keynote presentation\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002FAdam.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31734\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong> Adam\u003C\u002Fstrong> \u003Cstrong>Valentine\u003C\u002Fstrong>\u003Cbr> Digital Experience Lead\u003Cbr>Specsavers \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>The event will end with a session from Adam Valentine, Digital Experience Lead\u003C\u002Fstrong> \u003Cstrong>at Specsavers \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Adam has 15 years of eCommerce expertise in CRO, UX, trading, merchandising, and content. He has driven growth at THG, Graham & Brown, JD Sports plc, and now Specsavers. Adam has built large teams from the ground up and led innovative strategies that align with business planning to deliver exceptional ROI.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>13:30 – 14:00\u003C\u002Fstrong> – Registration and Introduction \u003Cbr>\u003Cstrong>14:00 – 14:45\u003C\u002Fstrong> – Workshop one: Understanding your audience\u003Cbr>\u003Cstrong>14:45 – 15:30\u003C\u002Fstrong> – Workshop two: Attention to conversion\u003Cbr>\u003Cstrong>15:30 – 16:00\u003C\u002Fstrong> – Keynote talk and close\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-will-get-value-from-this-event\">\u003Cstrong>Who will get value from this event:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Generalist marketers responsible for building and maintaining their brand’s reputation in their industry\u003C\u002Fli>\n\n\n\n\u003Cli>Specialist marketers responsible for the success of their brand’s PPC and\u002For Digital Experience strategies.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, students, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Manchester Art Gallery, Mosley St, Manchester M2 3JL. Oxford Station is a 10 min walk from the venue.\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","1217677619539",{"type_key":14,"title":294,"eventDate":295,"to":296,"image":47,"type":38,"content":297,"location":23,"eventbrite_id":299,"exclude":22},"Impression & The Marketing Meetup #14","13\u002F03\u002F2025 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-14\u002F",{"rendered":298,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002F9.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30906\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Becki Carrington\u003C\u002Fstrong>\u003Cbr>Retailer Marketing Consultant\u003Cbr> Volvo Cars UK\u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>DATA – what is it, why you need to use it and how to leverage it.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>1. What is data and where can you find it?\u003C\u002Fstrong>\u003Cbr>Data is everywhere. It can relate to you, your business, your digital presence and so much more. Can you really afford to miss out?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>2. Why is Data important?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Data can be powerful – so here are some reasons to investigate all the data available to you or your company, using a variety of sources.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>3.\u003C\u002Fstrong> \u003Cstrong>Why pay attention to Data?\u003C\u002Fstrong>\u003Cbr>Data is being collected whether you like it or not, so how can you use it to your advantage?\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002F5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32200\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Victoria Greenhall\u003C\u002Fstrong>\u003Cbr>Marketing Manager \u003Cbr>Stadia Utilities\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>How to stand out from the crowd: Marketing a service that businesses need\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>In an ever-evolving marketplace standing out from the crowd requires eye-catching and strategic marketing approaches. A top-notch service offering isn’t always enough, it’s a compelling narrative, engaging brand identity and memorable customer experience that really sells – but how do we get there?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n","1227450430279",{"type_key":14,"title":301,"eventDate":302,"to":303,"image":304,"type":38,"content":305,"location":248,"eventbrite_id":307,"exclude":22},"The new paid media playbook: unlocking the power of display & video","22\u002F05\u002F2025 9:00 am","\u002Fevents\u002Fthe-new-paid-media-playbook-unlocking-the-power-of-display-video\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FProg-Workshop_Featured-Image_01.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":306,"protected":22},"\n\u003Cp>Traditional paid media campaigns usually consist of activities such as PPC and paid social media. While these tactics deliver success in their respective environments, a lot of your audience’s time is spent consuming media not reachable by these tactics (e.g. listening to music streaming, podcasts, browsing the news and streaming TV to name a few!) \u003C\u002Fp>\n\n\n\n\u003Cp>In fact, on average, each day, people are spending over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdatareportal.com\u002Freports\u002Fdigital-2025-united-kingdom\">two hours\u003C\u002Fa> longer engaging with display, audio and video media vs social media. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Are you missing out on vital touchpoints to engage, connect and convert your customers? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To help you understand and unlock the opportunities presented by display and video advertising, we’re hosting a hands-on workshop in London. The practical session will wrap up with a \u003Cstrong>keynote presentation from special guest, Adam Rowley from Uber\u003C\u002Fstrong>. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Session one – understanding the opportunity: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>A deep dive into the world of display and video advertising.   \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How this tactic fits into the broader paid media landscape\u003C\u002Fli>\n\n\n\n\u003Cli>How to reach your audience in new moments with novel, exciting formats \u003C\u002Fli>\n\n\n\n\u003Cli>How to set the right metrics to accurately measure and report on performance\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Session two – leveraging the opportunity:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>A practical workshop to put your learnings into practice.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Working in small groups, you’ll select a brand of your choice (it could be your own!), and discuss its fictional (or real!) objectives, goals, target audience and creative strategy.\u003C\u002Fli>\n\n\n\n\u003Cli>Using the knowledge you have gained in session one, you’ll populate a media plan template to help this brand reach its goals, considering the target audience, creative strategy and measures of success. Don’t be afraid to get creative! \u003C\u002Fli>\n\n\n\n\u003Cli>The hands-on session will allow you to think about how you can reach target audiences in novel environments, and produce a collaborative strategy that drives meaningful value.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"key-takeaways\">\u003Cstrong>Key takeaways : \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Bolster your current paid media mix with display & video advertising \u003C\u002Fli>\n\n\n\n\u003Cli>Reach your audience in new, relevant moments and environments such as audio, connected TV and digital out-of-home\u003C\u002Fli>\n\n\n\n\u003Cli>Measure and report on your activity in a way that proves its value and aligns with your business goals\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-trainer\">The trainer \u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FTp9cDn2a-Harriet.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32808\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Harriet Howarth,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head\u003C\u002Fstrong> \u003Cstrong>of Programmatic\u003C\u002Fstrong> \u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>The hands-on workshop will be delivered by paid media expert, Harriet Howarth. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Harriet is the Head of Programmatic at Impression, with over 7 years of experience in the industry. She has managed a number of global accounts in that time across verticals spanning travel, luxury fashion, B2B, charity and retail and is currently leading the programmatic strategy on Wizz Air and multiple other  accounts. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keynote-speaker\">Keynote speaker\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FAdam-Rowley-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32807\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Adam Rowley,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Senior Client Partner\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Strategic Verticals – Uber Ads\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>The event will end with a keynote presentation from Uber’s Adam Rowley\u003C\u002Fstrong>. \u003C\u002Fp>\n\n\n\n\u003Cp>Adam is one of Uber Ads UK’s earliest hires, bringing 20+ years of advertising expertise from Dentsu, Omnicom, WPP, Oracle, and Salesforce. A strategic leader and team builder, he has worked across agency, adtech and martech to get an invaluable view of the advertising industry.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>During Adam’s talk, you’ll hear firsthand how Uber is strategically evolving beyond its core ride-hailing services, transforming into a game-changing advertising platform for marketers. Leveraging its vast user base and rich location data, Uber offers marketers unique opportunities to reach consumers at pivotal moments.\u003Cbr>\u003Cbr>Imagine an ad from a brand like Boots for suncream, targeted to those on their way to the airport with a CTA to pick up a bottle from Boots at the terminal. Or promotions displayed to hungry users browsing Uber Eats.\u003Cbr>\u003Cbr>Uber has created a highly contextual and personalised advertising platform, capturing audience attention with relevant messages at the precise time and place they’re most receptive\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>09:00-09:30 – Registration and breakfast\u003Cbr>09:30-10:15 – Session one with Impression\u003Cbr>10:15-11:00 – Session two with Impression\u003Cbr>11:00-11:10 – Break\u003Cbr>11:10 – 11:30 – Keynote presentation with Uber\u003Cbr>11:30 – 12:00 – Q&A and event close\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Derbyshire House, St Chad’s St, London, WC1H 8AG. The venue is a 5-minute walk from St Pancras Station. \u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","1301871535809",{"type_key":14,"title":309,"eventDate":310,"to":311,"image":47,"type":38,"content":312,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #15","19\u002F06\u002F2025 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-15\u002F",{"rendered":313,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FcZsBTrFW-Max.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32961\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Max Hoppy\u003C\u002Fstrong>\u003Cbr>Joint MD \u003Cbr>Bind \u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Good and bad public speaking, it’s never an accident 🙂\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways: \u003C\u002Fp>\n\n\n\n\u003Cp>1.  Knowing when you have the right to speak\u003C\u002Fp>\n\n\n\n\u003Cp>2. How to create a positive environment in the build up\u003C\u002Fp>\n\n\n\n\u003Cp>3. How to deal with nerves in the final 30mins\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FRichard-HS-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32960\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Richard Plackett\u003C\u002Fstrong>\u003Cbr>Senior First Officer  \u003Cbr>Virgin Atlantic Airways                                                                 (Former Brand Manager at British Airways) \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Marketing Management and Human Factors: Tales from the Flight Deck\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Key takeaways: \u003C\u002Fp>\n\n\n\n\u003Cp>1. The Human Factor or The Right Stuff…. Learning from aviation, how do we ensure a successful result in our teams?\u003C\u002Fp>\n\n\n\n\u003Cp>2.  Standard Operating Procedures and Checklists are cool! \u003C\u002Fp>\n\n\n\n\u003Cp>3. Threats and Errors…How to mitigate risks in everyday life and achieve success\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":315,"eventDate":316,"to":317,"image":318,"type":38,"content":319,"location":321,"eventbrite_id":322,"exclude":22},"Performance by design: creative that converts on Meta","26\u002F06\u002F2025 9:00 am","\u002Fevents\u002Fperformance-by-design-creative-that-converts-on-meta\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FMeta_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":320,"protected":22},"\n\u003Cp>Creative quality accounts for 86% of sales lift in digital ads (Nielsen) which shows that in today’s social landscape, performance doesn’t come from targeting tricks or budget alone, it comes from bold, smart, high-quality creative. \u003C\u002Fp>\n\n\n\n\u003Cp>With privacy changes, broader targeting, tighter budgets and rising expectations, the pressure on creative to do more has never been greater. The volume, the quality, the variety – it all matters. But for many brands, even with more time and budget going into creative, performance just isn’t moving\u003C\u002Fp>\n\n\n\n\u003Cp>To change that, Impression and Meta are co-hosting an event in the Meta offices in London on the morning of the 26th of June\u003C\u002Fp>\n\n\n\n\u003Cp>We’re bringing together experts from Impression and a guest speaker from Meta to share what actually drives performance on social in 2025. You’ll walk away with practical strategies, frameworks and tools to help your team build creative that breaks through the noise, drives results and scales – without burning out your budget or your people.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"talk-one-creative-at-the-core\">Talk one: Creative at the core\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Speaker:\u003C\u002Fstrong> Amy Stamper, Head of Paid Social, Impression\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What’s changed in 2025 and why creative is now an even greater lever for performance on Meta\u003C\u002Fli>\n\n\n\n\u003Cli>How to spot creative fatigue early and build a smart testing framework that works\u003C\u002Fli>\n\n\n\n\u003Cli>The tools and tactics to scale creative output without burning your budget\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"talk-two-no-more-guesswork-creating-creative-that-works\">\u003Cstrong>Talk two: No more guesswork: Creating creative that works\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Speaker:\u003C\u002Fstrong> Immy Sheppardson, Head of Creative, Impression\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cstrong>Key\u003C\u002Fstrong> \u003Cstrong>takeaways\u003C\u002Fstrong>:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to break through the noise with creative that sticks and gets remembered\u003C\u002Fli>\n\n\n\n\u003Cli>How structured experimentation can sharpen creative instincts, leading to better results\u003C\u002Fli>\n\n\n\n\u003Cli>How to think about creative across the full customer journey, not just at the final click\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keynote-talk\">\u003Cstrong>Keynote Talk\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Speaker:\u003C\u002Fstrong> Ish Pillay, Agency Partner, Meta \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Key Takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Adopting a testing mindset is hugely important! “Advertisers who run 15 or more experiments in a given year see 30% stronger ad performance than those who don’t”.\u003C\u002Fli>\n\n\n\n\u003Cli>Know your tests, which ones to use and when (A\u002FB testing, Conversion Lift, Brand Lift)\u003C\u002Fli>\n\n\n\n\u003Cli>Creative excellence and what’s working on the platform now (Partnership ads)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-speakers\">The Speakers \u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAmy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33153\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Amy Stamper,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head\u003C\u002Fstrong> \u003Cstrong>of Paid Social\u003C\u002Fstrong>\u003Cbr>Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Amy leads the Paid Social team, and works closely with our clients on innovations, from testing emerging platforms, to scaling creative production using AI tools. Amy has worked with brands including:  Unilever Prestige Hub, Vax, Semrush and Norse Atlantic Airways\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FImmy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33154\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Immy Sheppardson,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head\u003C\u002Fstrong> \u003Cstrong>of Creative\u003C\u002Fstrong>\u003Cbr>Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Immy takes a performance-first approach, leading global campaigns that help brands scale into new markets. Blending creative strategy with data-driven testing, she builds consistent brand experiences that drive growth and lasting customer connection. She has worked on accounts including; Wilkinson Sword, Wizz Air, The Cornish Company, The Scottish Wildlife Trust\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keynote-speaker\">Keynote Speaker\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image is-style-default\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FIsh-Pillay.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33155\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Ish Pillay,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Agency Partner\u003C\u002Fstrong>\u003Cbr>Meta\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cem>As an Agency Partner, Ish leads in connecting valued advertising agencies with Meta. This means helping brands like Impression not only stay at the forefront of Meta’s advertising solutions but also ensuring agencies are leveraging all the benefits that come from being a valued managed partner, from funded opportunities to educational sessions, events and more\u003C\u002Fem>.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>09:00 – 09:30 \u003C\u002Fstrong>– Event registration and breakfast \u003Cbr>\u003Cstrong>09:30 – 09:40\u003C\u002Fstrong> – Introduction and overview \u003Cbr>\u003Cstrong>09:40 – 10:00\u003C\u002Fstrong> – Talk one: Creative at the core\u003Cbr>\u003Cstrong>10:00 – 10:20\u003C\u002Fstrong> – Talk two: No more guesswork: Creating creative that works\u003Cbr>\u003Cstrong>10:20 – 10:30 \u003C\u002Fstrong>– Break\u003Cbr>\u003Cstrong>10:30 – 10:50\u003C\u002Fstrong> – Keynote from Meta\u003Cbr>\u003Cstrong>10:50 – 11:20 \u003C\u002Fstrong>– Q&A\u003Cbr>\u003Cstrong>11:20 – 11:30\u003C\u002Fstrong> – Session summary and close\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Who will get value from this event? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Senior strategic marketers, responsible for building and maintaining their brand’s growth and performance\u003C\u002Fli>\n\n\n\n\u003Cli>Specialist marketers responsible for the success of their brand’s Social Media and\u002For Creative strategy \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta Offices Brock Street, 10 Brock St, London NW1 3FG\u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Impression specialises in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fcreative\u002Fperformance-creative\">Performance Creative services\u003C\u002Fa>, delivering data-led creative that converts.\u003C\u002Fp>\n","Meta Offices - 10 Brock St, London NW1 3FG","1363172990109",{"type_key":14,"title":324,"eventDate":325,"to":326,"image":327,"type":38,"content":328,"location":248,"eventbrite_id":330,"exclude":22},"Mastering Digital Media Planning and Measurement","15\u002F07\u002F2025 9:00 am","\u002Fevents\u002Fmastering-media-planning-and-measurement\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002FSnapchat_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":329,"protected":22},"\n\u003Cp>Over\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.emarketer.com\u002Fcontent\u002Fuk-digital-ad-spending-2024\"> 75%\u003C\u002Fa> of total UK ad spend in the UK was allocated to digital channels and as they continue to dominate UK marketing budgets, the pressure on brands to prove that measurable impact has never been greater. \u003C\u002Fp>\n\n\n\n\u003Cp>Yet, for many, traditional measurement models feel fragmented, overwhelming, and resource-heavy, often raising more questions than answers. Planning campaigns and dividing budgets between “what’s working” feels more complex than ever. \u003C\u002Fp>\n\n\n\n\u003Cp>This event is designed to cut through the complexity and give you a clear, practical path to building an effective digital marketing plan that delivers for your business. Whether you’re a well-established brand looking to optimise your spend, or a fast-growing challenger seeking to scale smartly, this session will equip you with the tools and insights to drive real results.\u003C\u002Fp>\n\n\n\n\u003Cp>Through practical frameworks, and real-world case studies, you’ll explore how to:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Build a fit-for-purpose measurement approach tailored to your organisation\u003C\u002Fli>\n\n\n\n\u003Cli>Use experimentation and evidence-based planning to fuel smarter decision-making\u003C\u002Fli>\n\n\n\n\u003Cli>Create a flexible, scalable effectiveness toolkit that adapts as you grow\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"talk-one-the-media-measurement-gap-and-how-to-close-it-with-aaron-dicks-technology-director-at-impression\">\u003Cstrong>Talk one – \u003Cstrong>The media measurement gap and how to close it\u003C\u002Fstrong>\u003C\u002Fstrong>, with \u003Cstrong>Aaron Dicks, Technology Directo\u003C\u002Fstrong>r at Impression\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Unpack the media measurement gap\u003C\u002Fli>\n\n\n\n\u003Cli>Introduction to a modern measurement toolkit \u003C\u002Fli>\n\n\n\n\u003Cli>Understand that scalability brings new challenges\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"talk-two-evidence-into-action-how-to-use-marketing-effectiveness-outputs-to-power-your-plan-with-claire-elsworth-strategy-director-at-impression\">\u003Cstrong>Talk two – Evidence into Action – How to use marketing effectiveness outputs to power your plan\u003C\u002Fstrong>, with \u003Cstrong>Claire Elsworth,\u003C\u002Fstrong> \u003Cstrong>Strategy Director at Impression\u003C\u002Fstrong> \u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to build a meaningful KPI Framework which delivers against your business goals\u003C\u002Fli>\n\n\n\n\u003Cli>Using experimentation to understand incrementality\u003C\u002Fli>\n\n\n\n\u003Cli>Applying the learnings from your effectiveness studies to improve the value of your plan\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"talk-three-keynote-speaker-chris-cox-head-of-marketing-science-at-snap-inc\">\u003Cstrong>Talk three –\u003C\u002Fstrong> Keynote Speaker – Chris Cox, \u003Cstrong>Head of Marketing Science\u003C\u002Fstrong> at Snap Inc.\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Measurement for all – flexible solutions that uncover optimal investment\u003C\u002Fli>\n\n\n\n\u003Cli>Use experimentation to uncover attribution & incrementality\u003C\u002Fli>\n\n\n\n\u003Cli>Understand the value of signals for platform effectiveness\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The Speakers \u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FWwh5HquT-Aaron-Dicks.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33345\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Aaron Dicks,\u003Cbr>Technology Director\u003C\u002Fstrong>, \u003Cbr>\u003Cstrong>Impression\u003C\u002Fstrong> \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fpu5q6638-Claire-Elsworth.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33346\" width=\"402\" height=\"212\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Claire Elsworth,\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Strategy Director\u003C\u002Fstrong>, \u003Cbr>\u003Cstrong>Impression\u003C\u002Fstrong> \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp class=\"has-text-align-center\">Since co-founding Impression in 2012 Aaron has held many roles at Impression, but currently leads our teams supporting clients with data, measurement, analytics, digital experience and digital strategy among others. Aaron’s a big champion of our data-led approach at Impression.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp class=\"has-text-align-center\">Claire has over 15 years of experience working across multiple marketing specialisms including media, creative, brand and performance. She now spends most of her time thinking about how marketers break free of siloed marketing thinking and work towards a harmonious approach to growth.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keynote-speaker\">Keynote speaker\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002FChris-Cox.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33357\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>\u003Cstrong>Chris Cox, \u003C\u002Fstrong>\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Head of Marketing Science, \u003Cbr>Snap Inc.\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>The event will end with a keynote presentation from Snap\u003C\u002Fstrong> \u003Cstrong>Inc.\u003C\u002Fstrong> \u003C\u002Fp>\n\n\n\n\u003Cp>Chris leads Marketing Science & Revenue Product partnerships at Snap. Over the last 8 years he’s held various positions across Marketing Science, including leading US & International Marketing Science teams. Prior to Snap, he worked in product strategy at Datalogix (Oracle Data Cloud), Kantar & comScore. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The Agenda:\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>09:00 – 09:30\u003C\u002Fstrong> – Event Registration and Breakfast \u003Cbr>\u003Cstrong>09:30 – 09:35\u003C\u002Fstrong> – Introduction and overview \u003Cbr>\u003Cstrong>09:35 – 09:55\u003C\u002Fstrong> – The media measurement gap and how to close it\u003Cbr>\u003Cstrong>09:55 – 10:15\u003C\u002Fstrong> – Evidence into Action – How to use marketing effectiveness outputs to power your plan\u003Cbr>\u003Cstrong>10:15 – 10:25\u003C\u002Fstrong> – Break \u003Cbr>\u003Cstrong>10:25 – 10:45\u003C\u002Fstrong> – Keynote speaker from Chris Cox, Snap Inc\u003Cbr>\u003Cstrong>10:45 – 11:45\u003C\u002Fstrong> – Roundtable discussions\u003Cbr>\u003Cstrong>11:45 – 12:00\u003C\u002Fstrong> – Session summary and close\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Who will get value from this event? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Senior marketers responsible for media planning, performance, or budget decisions\u003C\u002Fli>\n\n\n\n\u003Cli>Strategy or growth leaders seeking evidence-based direction\u003C\u002Fli>\n\n\n\n\u003Cli>CMOs and Marketing Directors who want to build organisational effectiveness\u003C\u002Fli>\n\n\n\n\u003Cli>Challenger brands or scale-ups looking for practical, flexible frameworks\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers, consultancies or students. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The Location\u003C\u002Fh2>\n\n\n\n\u003Cp>Derbyshire House, St Chad’s St, London, WC1H 8AG. The venue is a 5-minute walk from St Pancras Station. \u003C\u002Fp>\n\n\n\n\u003Cp>For any questions relating to this event, please email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">jessica.elliott@impressiondigital.com\u003C\u002Fa>\u003C\u002Fp>\n","1387532189129",{"type_key":14,"title":332,"eventDate":333,"to":334,"image":47,"type":38,"content":335,"location":23,"eventbrite_id":30,"exclude":22},"Impression & The Marketing Meetup #16","18\u002F09\u002F2025 6:00 pm","\u002Fevents\u002Fimpression-the-marketing-meetup-16\u002F",{"rendered":336,"protected":22},"\n\u003Cp>Networking events can be daunting and walking into a room of people can certainly feel overwhelming – there’s also the fear that we’re just going to be sold to! That’s why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting.\u003C\u002Fp>\n\n\n\n\u003Cp>If you haven’t been to one before check out this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=eUQTHV32M7k\">video\u003C\u002Fa> to get a feel for what it’s like.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Want to join our next event? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthemarketingmeetup.com\u002Fevents\u002Fnottingham\u002F\">Register here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-agenda\">The agenda\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello\u003C\u002Fli>\n\n\n\n\u003Cli>6.30 pm – Introduction and talks will begin\u003C\u002Fli>\n\n\n\n\u003Cli>7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more\u003C\u002Fli>\n\n\n\n\u003Cli>8.00 pm – End of the night – We hope you will have left having learnt something new\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-speakers\">The speakers \u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FEloise-.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34082\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Eloise Idoine\u003C\u002Fstrong>\u003Cbr>Business Owner\u003Cbr>Rialto Training \u003Cbr>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>Guide to Success on LinkedIn\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Using LinkedIn, Eloise teaches companies how to avoid paying for expensive advertising, premium subscriptions, and 3rd party automation tools, by making the most of the free networking resources available to them. \u003C\u002Fp>\n\n\n\n\u003Cp>Eloise will be delivering a practical talk on LinkedIn Profile Optimisation, so bring your phone, tablet, or laptop, and make some practical changes on the day! You’ll learn how to get the most out of your profile, and make it as easy as possible for your network to know; who you are, what you do, and how they can get in touch.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F10.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34109\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>\u003Cstrong>Claire Reynolds \u003C\u002Fstrong>\u003C\u002Fstrong>\u003Cbr>Head of Marketing & Communications \u003Cbr> Nottingham College  \u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cstrong>\u003Cem>People power: How AI can support storytelling through PR, without losing your human spark\u003C\u002Fem> \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>You’re using AI, I’m using AI, we’re all using AI. But when the media is getting savvier in spotting a Co-pilot generated story a mile off, is it worth it? \u003C\u002Fp>\n\n\n\n\u003Cp>Claire will share some recent examples of how she’s used AI in external communications function, to achieve a 850% increase in coverage, supporting stakeholder engagement, boosting provision reputation and generating commercial income enquiries. From idea generation to pitching, she will share practical tips and tools on how AI can help -and crucially where the human touch still wins.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-location\">The location\u003C\u002Fh2>\n\n\n\n\u003Cp>Impression, Fothergill House, 16 King St, Nottingham NG1 2AS.\u003C\u002Fp>\n\n\n\n\u003Cp>We are a 10-minute walk from Nottingham train station.\u003C\u002Fp>\n\n\n\n\u003Cp>Nearby car parks:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lace Market Car Park (Address: Pilcher Gate, Nottingham NG1 1QE) \u003C\u002Fli>\n\n\n\n\u003Cli>Trinity Square Car Park (Address: N Church St, Nottingham NG1 4AF) \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If would you like to speak at a future Marketing Meetup event at our Notts HQ, \u003Ca rel=\"noreferrer noopener\" href=\"mailto:jessica.elliott@impressiondigital.com\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",{"type_key":14,"title":338,"eventDate":339,"to":340,"image":341,"type":38,"content":342,"location":344,"eventbrite_id":30,"exclude":22},"Demystifying incrementality for Paid Media Pros, Hero Conf [San Diego]","23\u002F09\u002F2025 3:00 pm","\u002Fevents\u002Fdemystifying-incrementality-for-paid-media-pros-hero-conf-san-diego\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FHeroConf-Liam-US.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"rendered":343,"protected":22},"\n\u003Cp>Impression’s Performance Director, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fliam-wade\u002F\">Liam Wade\u003C\u002Fa>, is taking the stage at this year’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ppchero.com\u002Fhero-conf-september-2025-san-diego\u002F\">Hero Conf\u003C\u002Fa>, right alongside much-loved BrightonSEO. Join him in San Diego, 23rd-24th of September. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"about-hero-conf\">About Hero Conf\u003C\u002Fh2>\n\n\n\n\u003Cp>Hero Conf is an industry-leading learning & networking event for paid advertising professionals. In fact, it’s the largest independent event 100% dedicated to PPC and paid social pros. \u003C\u002Fp>\n\n\n\n\u003Cp>Join the smartest minds in the industry for world-class content, next-level networking, and epic after-hours fun. Whether you’re scaling budgets, testing new channels, or battling algorithm changes, this is where the best in the business level up.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ppchero.com\u002Fhero-conf-september-2025-san-diego\u002F\">\u003Cstrong>Book your tickets and learn more about the conference here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"about-liams-talk\">About Liam’s talk\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"demystifying-incrementality-for-paid-media-pros\">Demystifying incrementality for paid media pros \u003C\u002Fh3>\n\n\n\n\u003Cp>Incrementality isn’t just about measurement. It’s a radically different paid media approach that challenges your best practice. In this session, Liam will show the audience how to turn evidence into action — applying incrementality to your paid media to unlock substantial top-line revenue growth and profitability.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Key takeaways:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Understand what incrementality really is, and how to apply it. It’s not just a test or a method of measurement — it’s an entirely new way to approach your paid media.\u003C\u002Fli>\n\n\n\n\u003Cli>Discover how to reframe your campaigns to focus on what truly drives growth, not just what’s easy to track.\u003C\u002Fli>\n\n\n\n\u003Cli>Learn how to turn insights into decisive actions — optimising your media budgets, creative choices, and activation strategy to deliver real impact where it counts.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This talk is ideal for anyone with deep expertise in PPC or Paid Media, or overseeing these channels in-house.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"about-liam-wade\">About Liam Wade\u003C\u002Fh2>\n\n\n\n\u003Cp>Liam Wade is the Director of Performance at Impression. With over a decade of experience across the full performance marketing spectrum, Liam is passionate about driving growth through a creative, experimentation-led approach. He is an energetic, fast-paced international speaker, both actionable and entertaining. In his spare time, Liam is a theoretical ferroequinologist and has all 10 fingers.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FFOS25-3588.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34043\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FFOS25-3578.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34042\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FoUxwOA15-HeroConfUK-25-3.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34041\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2125\" height=\"2834\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FHeroConfUK-2025-4.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34040\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n","San Diego",{"title":346,"script":347,"meta":471,"link":510},"Impression & The Marketing Meetup #10 - Impression",[348],{"type":349,"key":350,"innerHTML":351},"application\u002Fld+json","yoast-json-ld",{"@context":352,"@graph":353},"https:\u002F\u002Fschema.org",[354,368,373,385,396,461],{"@type":355,"@id":356,"url":356,"name":346,"isPartOf":357,"primaryImageOfPage":359,"image":361,"thumbnailUrl":362,"datePublished":363,"description":364,"breadcrumb":365,"inLanguage":367},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fevents\u002Fimpression-the-marketing-meetup-10\u002F",{"@id":358},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":360},"https:\u002F\u002Fwww.impressiondigital.com\u002Fevents\u002Fimpression-the-marketing-meetup-10\u002F#primaryimage",{"@id":360},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTMM-Event.jpg?auto=compress%2Cformat&q=90","2024-01-17T13:42:15+00:00","Register for The Marketing Meetup, Nottingham. Meet like-minded marketers, share ideas and learn new things in an informal setting.",{"@id":366},"https:\u002F\u002Fwww.impressiondigital.com\u002Fevents\u002Fimpression-the-marketing-meetup-10\u002F#breadcrumb","en",{"@type":369,"inLanguage":370,"@id":360,"url":362,"contentUrl":362,"width":371,"height":372},"ImageObject","en-GB",1200,800,{"@type":374,"@id":366,"itemListElement":375},"BreadcrumbList",[376,380,383],{"@type":377,"position":378,"name":95,"item":379},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":377,"position":381,"name":98,"item":382},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fevents\u002F",{"@type":377,"position":384,"name":29},3,{"@type":386,"@id":358,"url":379,"name":387,"description":30,"publisher":388,"inLanguage":370,"potentialAction":390},"WebSite","Impression",{"@id":389},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":391,"target":392,"query-input":395},"SearchAction",{"@type":393,"urlTemplate":394},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":397,"@id":389,"name":387,"url":379,"logo":398,"image":403,"sameAs":404,"@context":408,"email":409,"foundingDate":410,"legalName":411,"vatID":412,"description":413,"telephone":414,"address":415,"location":421,"areaServed":454},"Organization",{"@type":369,"inLanguage":370,"@id":399,"url":400,"contentUrl":400,"width":401,"height":402,"caption":387},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[405,406,407],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":416,"streetAddress":417,"addressLocality":110,"addressRegion":418,"postalCode":419,"addressCountry":420},"PostalAddress","Fothergill House, 16 King Street","Nottinghamshire","NG1 2AS","United Kingdom",[422,431,443],{"@type":423,"name":424,"geo":425,"address":429,"photo":403,"telephone":430},"Place","Impression Digital - Nottingham",{"@type":426,"latitude":427,"longitude":428},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":416,"streetAddress":417,"addressLocality":110,"addressRegion":418,"postalCode":419,"addressCountry":420},"+44 01158 242 212",{"@type":423,"name":432,"geo":433,"address":436,"photo":441,"telephone":442},"Impression Digital - London",{"@type":426,"latitude":434,"longitude":435},"51.50237208377361","-0.09229841534284115",{"@type":416,"streetAddress":437,"addressLocality":438,"addressRegion":439,"postalCode":440,"addressCountry":420},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":423,"name":444,"geo":445,"address":448},"Impression Digital - New York",{"@type":426,"latitude":446,"longitude":447},"40.726722746949","-74.00527778220652",{"@type":416,"streetAddress":449,"addressLocality":450,"addressRegion":451,"postalCode":452,"addressCountry":453},"160 Varick St","New York","NY","10013","USA",[455,458,460],{"@type":456,"name":457},"Country","Worldwide",{"@type":456,"name":459},"GBR",{"@type":456,"name":453},{"@type":38,"@id":462,"name":101,"startDate":463,"eventStatus":464,"eventAttendanceMode":465,"location":466,"organizer":468,"url":356,"description":469,"image":470},"https:\u002F\u002Fwww.impressiondigital.com\u002Fevents\u002Fimpression-the-marketing-meetup-10\u002F#event","2024-03-07T18:00:00+00:00","https:\u002F\u002Fschema.org\u002FEventScheduled","https:\u002F\u002Fschema.org\u002FOfflineEventAttendanceMode",{"@type":423,"name":23,"address":467},{"@type":416,"streetAddress":23},{"@type":397,"@id":389},"Networking events can be daunting and walking into a room of people can certainly feel overwhelming - there's also the fear that we're just going to be sold to! That's why The Marketing Meetup exists. The Marketing Meetup is a friendly, fun and informal evening that allows like-minded people to share ideas and learn new things, all in a safe setting. If you haven't been to one before check out this video to get a feel for what it's like. Want to join our next event? Register here. The agenda 6.00 pm – Doors open – Grab yourself a drink, a bite to eat, and say hello! 6.30 pm – Introduction and talks will begin 7.30 pm – Talks finish, time for a Q&A, enjoy some more food and chat some more! 8.00 pm – End of the night – We hope you will have left having learnt something new! The speakers and their talks Holly Bolus, Marketing Communications Manager at CDA Appliances The Collaborative Tango Between Sales and Marketing Finding balance in the tug of war between sales and marketing to improve collaboration that results in better ROI for all. Not only becoming a better team but developing personally and professionally. Takeaways: Successful collaboration for ROI Utilising your sales team to better your marketing Stepping out of the “marketing” comfort zone Amelia Such, Marketing Manager at Patisserie Valerie The essential toolkit for the multi-site marketer Having worked in multi-site hospitality for all of my career to date, it’s become essential to master being a multi-site marketer in a way that a) keeps me sane, b) allows me to do the best job for the brands I’ve worked for, and c) progresses my career without working 12 hour days. It’s a challenge at times, balancing site requests, understanding an entire estate and various locational quirks, maintaining brand identity and managing the expectations of multiple stakeholders who all believe they are your top priority! This talk aims to give marketers from every background a flavour of what being multi-site means, whilst also helping budding multi-site marketers in the room. Takeaways: Work smarter not harder when it comes to knowing your locations Pleasing everyone, pleases no one - remember what your wider purpose is You can help without doing the doing - your value isn’t rooted in your time",[362],[472,474,477,480,483,485,487,489,491,494,497,499,501,504,507],{"name":473,"content":364},"description",{"name":475,"content":476},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":478,"content":479},"og:locale","en_GB",{"property":481,"content":482},"og:type","article",{"property":484,"content":346},"og:title",{"property":486,"content":364},"og:description",{"property":488,"content":356},"og:url",{"property":490,"content":387},"og:site_name",{"property":492,"content":493},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":495,"content":496},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTMM-Event.jpg?auto=compress%2Cformat",{"property":498,"content":371},"og:image:width",{"property":500,"content":372},"og:image:height",{"property":502,"content":503},"og:image:type","image\u002Fjpeg",{"name":505,"content":506},"twitter:card","summary_large_image",{"name":508,"content":509},"twitter:site","@impressiontalk",[]]