[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fdigital-marketing\u002Ftraining\u002Fdigital-pr":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":111,"breadcrumbs":112,"head":120},"2020-12-16T15:04:07",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-151","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":104},[18,29,52,57,75,85,99],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_a84ea34d5e5a401b80ba70c125cc8100mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C457%2C2560%2C843&w=2640",2640,870,"732aad_a84ea34d5e5a401b80ba70c125cc8100mv2",{"acf_fc_layout":30,"reduced":20,"top_overlap":31,"bottom_underlap":21,"disable_observer":-1,"style":32,"layout":33,"heading":34,"intro":35,"cta_text":36,"cta_link":37,"columns":38,"show_steps":20,"grid_items":39},"large_column_text","none","yellow","content_grid","What to expect from digital PR training","\u003Cp>Digital PR is an integral part of SEO; when you can build strong and relevant links back to your website, you improve its authority and therefore search rankings, too.\u003C\u002Fp>\n\u003Cp>Your investment in digital PR training with Impression will see you learn how to craft a successful digital PR strategy based on solid audience understanding, target publication lists and extensive knowledge of SEO techniques.\u003C\u002Fp>\n\u003Cp>You’ll leave equipped with skills to apply in your own business and the forward-thinking knowledge to adapt to an ever-evolving discipline.\u003C\u002Fp>\n\u003Cp>Your business has unique needs based on its own goals and \u003Ca href=\"\u002Fdigital-marketing\u002F\">digital marketing\u003C\u002Fa> journey. We’ll work with you to craft a bespoke training plan that fulfils those needs and ensures you’re equipped to use your new skills to achieve positive results for your business.\u003C\u002Fp>\n\u003Cp>These are some of the things we might cover in your \u003Ca href=\"\u002Fdigital-marketing\u002Ftraining\u002F\">digital training\u003C\u002Fa>:\u003C\u002Fp>\n","Get in touch for your bespoke training plan","\u002Fget-in-touch\u002F","4",[40,43,46,49],{"text":41,"title":42},"\u003Cp>You'll learn how to craft a digital PR strategy based on audience understanding, a clear set of target publications and a knowledge of what makes for a successful campaign.\u003C\u002Fp>\n","Digital PR strategy",{"text":44,"title":45},"\u003Cp>Your digital PR strategy depends on your ability to create compelling stories, whether there's tapping into news from your business or creating 'news from nothing' as a means of gaining coverage and traffic.\u003C\u002Fp>\n","Story Creation and Development",{"text":47,"title":48},"\u003Cp>You'll learn how to structure a press release. Our team is comprised of traditional PR practitioners and ex-journalists, which means you'll benefit from their extensive experience in both writing and receiving press releases.\u003C\u002Fp>\n","Press Release Writing",{"text":50,"title":51},"\u003Cp>One of the core skills of PR lies in your ability to build relationships with members of the media - and this applies online almost as much as it did in the days of more traditional PR.\u003C\u002Fp>\n","Media Relations",{"acf_fc_layout":19,"reduced":20,"top_overlap":53,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":54,"gutter":-1,"left_gutter":6,"position":24,"image":55,"image_width":26,"image_height":27,"alt":56},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_d31c2ebaf9874b9ebda1434f696cfd6cmv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C275%2C2560%2C843&w=2640","732aad_d31c2ebaf9874b9ebda1434f696cfd6cmv2",{"acf_fc_layout":58,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":59,"intro":60,"layout":61,"accordion":62},"text_accordion","Why choose Impression?","\u003Cp>Impression is a multi-award winning agency with accreditations from the likes of Google, Bing and Facebook to recognise the high-quality of our work.\u003C\u002Fp>\n\u003Cp>As a business, you’ll want to be sure that the investment you make in digital PR training is going to deliver a tangible return. Of course, much of the return you get will depend on you putting in the time to implement the strategies you learn. With that said, there are various reasons to trust Impression as your training provider, including:\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n","text_left",[63,66,69,72],{"title":64,"text":65},"Previous trainee reviews and testimonials","\u003Cp>We’re proud of the vast array of positive reviews we receive as a result of the training we offer. This comes in the form of personal recommendations on our team’s LinkedIn pages (found via our company LinkedIn page) and the reviews we receive through third party platforms like RAR.\u003C\u002Fp>\n",{"title":67,"text":68},"Recognised industry experts","\u003Cp>Our team regularly speaks at industry events including Brighton SEO, HeroConf and SMX. Our knowledge is widely recognised throughout the digital marketing community, with our content also featuring on known marketing publications such as Search Engine Land and PR Week.\u003C\u002Fp>\n",{"title":70,"text":71},"Trusted training provider","\u003Cp>Impression is a trusted provider of training for clients including Experian, Alltruck PLC, University of Nottingham and Nottingham City Council. We provide training to companies as well as via business support networks such as the government’s Big House Project.\u003C\u002Fp>\n",{"title":73,"text":74},"Proven practitioners of digital marketing","\u003Cp>The majority of our time as a business is spent delivering results-driven, high-performance digital marketing campaigns for our clients. Our Portfolio is a great place to learn more about some of those campaigns, while our range of awards shows you the quality of work we produce.\u003C\u002Fp>\n",{"acf_fc_layout":76,"reduced":20,"top_overlap":53,"bottom_underlap":31,"disable_observer":-1,"layout":77,"options":78,"text":79,"images":80},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">digital PR training\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Who would benefit from digital PR training?\u003C\u002Fp>\n\u003Cp>Digital PR plays an integral part in any modern marketing plan and your investment in digital PR training should help you make the most of this exciting opportunity.\u003C\u002Fp>\n\u003Cp>The majority of the training we do is for in-house teams who want to supercharge their existing campaigns and achieve even better results. We also work with more traditional PR practitioners, SEOs looking to develop their PR skills and business owners looking to better understand the PR opportunity.\u003C\u002Fp>\n",[81],{"src":82,"width":83,"height":27,"alt":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_7ad44507f5574531a369933583c536eemv2-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"732aad_7ad44507f5574531a369933583c536eemv2 (1)",{"acf_fc_layout":86,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":87,"style":88,"cta_link":89,"cta_text":90,"services":91},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[92,96],{"title":93,"link":94,"description":95},"Digital Marketing Training","\u002Fdigital-marketing\u002Ftraining\u002F","Find out about our range of digital marketing training for your business.",{"title":97,"link":89,"description":98},"Digital Marketing Services","Interested in learning more but prefer to have us do the leg work? Find out about our service range here.",{"acf_fc_layout":100,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":101,"title":102,"intro":103},"form_cta","Find out how digital PR training could benefit your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":105,"style":106,"image":107,"background_video_hd":107,"background_video_sd":107,"title":108,"heading":109,"intro":110,"award_logos":107,"button_text":6,"button_link":6},"standard","light",false,"Digital PR Training","Engage your audience with compelling messages targeted at gaining coverage in the places you want to be seen","\u003Cp>An effective \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> strategy will see your brand showcased in the online publications your target audience already reads, helping you to spread your messages to the people you want to attract.\u003C\u002Fp>\n",[],[113,116,117,118],{"path":114,"name":115},"\u002F","Home",{"path":89,"name":97},{"path":94,"name":93},{"path":119,"name":108},null,{"title":121,"script":122,"meta":234,"link":277},"Digital PR Training | Learn Digital PR Skills | Impression",[123],{"type":124,"key":125,"innerHTML":126},"application\u002Fld+json","yoast-json-ld",{"@context":127,"@graph":128},"https:\u002F\u002Fschema.org",[129,140,155,167],{"@type":130,"@id":131,"url":131,"name":121,"isPartOf":132,"datePublished":134,"dateModified":135,"description":136,"breadcrumb":137,"inLanguage":139},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002Fdigital-pr\u002F",{"@id":133},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-16T15:04:07+00:00","2025-03-13T14:30:21+00:00","Energise your digital PR campaigns with training from Impression. Learn how to craft compelling stories, attract your target audience & benefit your SEO strategy.",{"@id":138},"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002Fdigital-pr\u002F#breadcrumb","en",{"@type":141,"@id":138,"itemListElement":142},"BreadcrumbList",[143,147,150,153],{"@type":144,"position":145,"name":115,"item":146},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":144,"position":148,"name":97,"item":149},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002F",{"@type":144,"position":151,"name":93,"item":152},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002F",{"@type":144,"position":154,"name":108},4,{"@type":156,"@id":133,"url":146,"name":157,"description":6,"publisher":158,"inLanguage":160,"potentialAction":161},"WebSite","Impression",{"@id":159},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":162,"target":163,"query-input":166},"SearchAction",{"@type":164,"urlTemplate":165},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":168,"@id":159,"name":157,"url":146,"logo":169,"image":175,"sameAs":176,"@context":180,"email":181,"foundingDate":182,"legalName":183,"vatID":184,"description":185,"telephone":186,"address":187,"location":194,"areaServed":227},"Organization",{"@type":170,"inLanguage":160,"@id":171,"url":172,"contentUrl":172,"width":173,"height":174,"caption":157},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[177,178,179],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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