[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fdigital-marketing\u002Ftraining\u002Fanalytics":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":179,"breadcrumbs":180,"head":189},"2020-12-16T15:05:43",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-155","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":174},[18,29,34,44,56,59,76,92,108,155,169],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_83525fbd50d14ffa883d02c8911ff7bamv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C157%2C2560%2C843&w=2640",2640,870,"732aad_83525fbd50d14ffa883d02c8911ff7bamv2",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":31,"disable_observer":-1,"heading":32,"content":33},"full_width_text","large","How digital analytics training services help your business","\u003Cp class=\"intro\">As an experienced \u003Ca href=\"\u002Fanalytics\u002F\">web analytics agency\u003C\u002Fa>, we understand the essential elements of a successful digital campaign. Harnessing the power of intuitive tracking tools such as Google Analytics 4, we take it one step further by building detailed custom reports to track, measure and understand user behaviour at a more granular level. \u003C\u002Fp>\n\u003Cp>Our digital marketing analytics training puts that power in your hands, providing you with the knowledge and skills to develop custom-built reports that take your data-driven decision-making to the next level. \u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Contact us\u003C\u002Fa> to find out more about our digital analytics training.\u003C\u002Fp>\n",{"acf_fc_layout":35,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"layout":36,"options":37,"text":38,"images":39},"image_text","image_left","single_image","\u003Ch2 class=\"sub-heading\" style=\"font-size: 28px;\">\u003Cb>Who benefits from digital analytics training?\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>Digital analytics training is beneficial for executives, managers and marketing directors alike. Whether you regularly work with data or support in this area, having an understanding of this field will help you form a collective understanding of the current position and forecasted growth of the business. \u003C\u002Fp>\n\u003Cp>These insights can help you secure buy-in from stakeholders by demonstrating the value and effectiveness of your marketing decisions.\u003C\u002Fp>\n",[40],{"src":41,"width":42,"height":27,"alt":43},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002F732aad_a64cbb3278b24c84ab5cbedd5afbd7b6mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"732aad_a64cbb3278b24c84ab5cbedd5afbd7b6mv2",{"acf_fc_layout":45,"reduced":20,"top_overlap":46,"bottom_underlap":21,"disable_observer":-1,"style":47,"layout":48,"heading":49,"intro":50,"cta_text":51,"cta_link":52,"columns":53,"show_steps":54,"grid_items":55},"large_column_text","none","yellow","content_grid","Our approach to  digital analytics training","\u003Cp>Our approach to digital analytics training is designed to empower teams with the skills and insights necessary for making data-driven decisions that enhance the effectiveness of digital marketing campaigns. \u003C\u002Fp>\n\u003Cp>Our training sessions cover not only the basics of platform navigation but also advanced custom reporting, data segmentation, and interpretation. This deeper dive into analytics will equip you and your team with the knowledge through hands-on training to uncover actionable insights from user behaviour data, informing strategy across campaigns.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","4",false,[],{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":57,"content":58},"What you’ll get after completing your advanced digital analytics training","\u003Cp class=\"intro\">Digital analytics training provides you with the skills and tools to create customised dashboards to highlight important analytics metrics, helping you better understand the current position and forecasted growth of the business. \u003C\u002Fp>\n\u003Cp>Our digital analytics training program, digital analytics training teaches you how to interpret data and craft compelling narratives. \u003C\u002Fp>\n\u003Cp>You’ll leave each training session with Impression with a clear set of actions to apply in your own business; because analytics allow us to share custom dashboards, we can also set you up with some of our favoured dashboards at no additional charge.\u003C\u002Fp>\n\u003Cp>You’ll also have advanced knowledge of key Google Analytics features such as:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">A deeper understanding of analytics metrics, attribution models, conversions, and goal completions\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Behaviour data collection\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Account management and configuration\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Advanced analysis of user data.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"acf_fc_layout":60,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":61,"intro":62,"columns":63,"style":64,"layout":65,"grid_items":66},"linked_content_grid","What’s included in our digital analytics training","\u003Cp>Our digital analytics training covers the fundamentals and progresses to more advanced tools and functions to equip you with everything you need to confidently navigate the tracking and reporting tools to drive effective \u003Ca href=\"\u002Fdigital-marketing\u002F\">digital marketing\u003C\u002Fa> campaigns.\u003C\u002Fp>\n","3","light","left-margin",[67,70,73],{"title":68,"content":69,"link":6},"Account Setup","\u003Cp>A properly configured Google Analytics account is the foundation for accurate data collection. We guide you through understanding how your account is set up, ensuring that you understand what your data is telling you.\u003C\u002Fp>\n",{"title":71,"content":72,"link":6},"Interacting with the Interface","\u003Cp>Navigating Google Analytics can feel daunting. We’ll teach you how to interact with the interface effectively, access essential reports, and monitor key metrics so you can quickly find the insights you need to improve your performance.\u003C\u002Fp>\n",{"title":74,"content":75,"link":6},"Custom Reports and Explorations","\u003Cp>Standard reports will not always meet your specific needs. Our training covers how to create custom reports and explorations, allowing you and your team to dig deeper into your data.\u003C\u002Fp>\n",{"acf_fc_layout":77,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":64,"layout":65,"testimonials":78},"testimonials",[79,85,90],{"quote":80,"logo":81,"logo_width":82,"logo_height":82,"author":83,"byline":84},"\u003Cp>The team at Impression, headed by our SEO strategist, Charlie, have been a great addition to our 'marketing team'. I would recommend Impression for any ambitious company looking to grow their organic traffic.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FSkills-TG.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Mark McShane","Managing Director, Skills Training Group",{"quote":86,"logo":87,"logo_width":82,"logo_height":82,"author":88,"byline":89},"\u003Cp>We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FSpecsavers.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Adam Valentine","Digital Experience Lead, Specsavers",{"quote":91,"logo":87,"logo_width":82,"logo_height":82,"author":88,"byline":89},"\u003Cp>Impression's commitment to delivering high-quality work within agreed timelines underscores their professionalism and reliability, making them the ideal choice to support our digital initiatives moving forward.\u003C\u002Fp>\n",{"acf_fc_layout":93,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":94,"faqs":95},"faqs","Digital analytics training FAQs",[96,99,102,105],{"title":97,"text":98},"What is a digital analytics course?","\u003Cp>A digital analytics course teaches how to collect, analyse, and interpret data from digital channels (websites, social media, ads) to make data-driven decisions. It covers tools like Google Analytics, performance metrics, and strategies for improving digital marketing efforts.\u003C\u002Fp>\n",{"title":100,"text":101},"Why is digital analytics training important for your business?","\u003Cp>Digital analytics training helps businesses make data-driven decisions, optimise marketing strategies, and improve ROI. It enables understanding customer behaviour, identifying trends, measuring campaign effectiveness, and enhancing website performance, ultimately leading to better business outcomes and competitive advantage.\u003C\u002Fp>\n",{"title":103,"text":104},"Why outsource your digital analytics training?","\u003Cp>Outsourcing digital analytics training to an experienced digital marketing agency like Impression offers expert-led insights, advanced tools, and industry best practices. We can bring proven strategies, helping your team quickly master analytics, optimise campaigns, and drive better business results with a minimal learning curve.\u003C\u002Fp>\n",{"title":106,"text":107},"Does Impression work with in-house teams to deliver digital analytics training?","\u003Cp>Yes! Our team collaborates seamlessly with in-house teams offering bespoke training and guidance specifically tailored to the needs of your business.\u003C\u002Fp>\n",{"acf_fc_layout":109,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":110,"cta_text":111,"cta_link":112,"items":113},"related_module","Digital analytics training-related resources","See all articles","\u002Fblog\u002F",[114,129,143],{"type_key":115,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":120,"image":121,"authors":122,"category":126},"post","The purpose of blogs: Showcasing value in Google Analytics 4","\u003Cp>The purpose of blogs is often questioned – even in the most digitally savvy companies. Is blogging just about raising brand awareness and educating your target audience? Or can a company blog drive meaningful revenue? Criticisms levelled at blogs abound in the C-suite. It is common to hear assertions that they are a waste of […]\u003C\u002Fp>\n","\u002Fblog\u002Fpurpose-of-blogs-showcasing-value-ga4\u002F","2026-08-25T09:57:15",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fdiego-ph-fIq0tET6llw-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[123],{"name":124,"image":125},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":127,"name":128},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":115,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":140},"How data-driven attribution works in Google Analytics 4","\u003Cp>As we all adapt to using Google Analytics 4, one of the most important changes marketers are facing is the change to data-driven attribution. With Universal Analytics, all conversions were attributed to the last non-direct channel. Whilst this model awarded the conversion to the channel that ultimately led to the conversion, it didn’t show the […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-data-driven-attribution-works-in-google-analytics-4\u002F","2023-08-10T08:47:07",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fcrissy-jarvis-gdL-UZfnD3I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[137],{"name":138,"image":139},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":144,"title":145,"excerpt":-1,"to":146,"postedAt":147,"readingTime":148,"image":149,"authors":150,"category":154},"webinars","Powering Performance with Google Analytics 4","\u002Fresources\u002Fwebinars\u002Fpowering-performance-with-google-analytics-4\u002F","2024-07-15T13:10:56",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FGoogle-Analytics-4-2023.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[151],{"name":152,"image":153},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},{"acf_fc_layout":156,"reduced":20,"top_overlap":21,"bottom_underlap":46,"disable_observer":-1,"heading":157,"style":158,"cta_link":159,"cta_text":160,"services":161},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[162,166],{"title":163,"link":164,"description":165},"Digital Marketing Training","\u002Fdigital-marketing\u002Ftraining\u002F","Find out about the range of training courses available to you from the team at Impression.",{"title":167,"link":159,"description":168},"Digital Marketing Services","Impression's multi-award winning team provides a wide range of digital marketing services just like yours.",{"acf_fc_layout":170,"reduced":20,"top_overlap":46,"bottom_underlap":46,"disable_observer":-1,"heading":171,"title":172,"intro":173},"form_cta","See how analytics training can help your business","Ask an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":175,"style":64,"image":54,"background_video_hd":54,"background_video_sd":54,"title":176,"heading":177,"intro":178,"award_logos":54,"button_text":6,"button_link":6},"standard","Digital Analytics Training","Advanced digital analytics training to equip you with detailed insights to supercharge your marketing strategies","\u003Cp>Invest in advanced digital analytics training with a multi-award-winning digital agency and discover how a scientific approach will help you craft stronger marketing strategies that are specific, measurable and achievable for your brand’s success.\u003C\u002Fp>\n",[],[181,184,185,186],{"path":182,"name":183},"\u002F","Home",{"path":159,"name":167},{"path":164,"name":163},{"path":187,"name":188},null,"Analytics Training",{"title":190,"script":191,"meta":320,"link":363},"Digital Analytics Training Courses | Impression",[192],{"type":193,"key":194,"innerHTML":195},"application\u002Fld+json","yoast-json-ld",{"@context":196,"@graph":197},"https:\u002F\u002Fschema.org",[198,209,223,235,302],{"@type":199,"@id":200,"url":200,"name":190,"isPartOf":201,"datePublished":203,"dateModified":204,"description":205,"breadcrumb":206,"inLanguage":208},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002Fanalytics\u002F",{"@id":202},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-16T15:05:43+00:00","2025-03-13T13:58:54+00:00","Unlock the power of data with our Digital Analytics Training. Develop essential skills to optimise your marketing campaigns through a data-led approach.",{"@id":207},"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002Fanalytics\u002F#breadcrumb","en",{"@type":210,"@id":207,"itemListElement":211},"BreadcrumbList",[212,216,218,221],{"@type":213,"position":214,"name":183,"item":215},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":213,"position":134,"name":167,"item":217},"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002F",{"@type":213,"position":219,"name":163,"item":220},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002F",{"@type":213,"position":222,"name":188},4,{"@type":224,"@id":202,"url":215,"name":225,"description":6,"publisher":226,"inLanguage":228,"potentialAction":229},"WebSite","Impression",{"@id":227},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":230,"target":231,"query-input":234},"SearchAction",{"@type":232,"urlTemplate":233},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":236,"@id":227,"name":225,"url":215,"logo":237,"image":243,"sameAs":244,"@context":248,"email":249,"foundingDate":250,"legalName":251,"vatID":252,"description":253,"telephone":254,"address":255,"location":262,"areaServed":295},"Organization",{"@type":238,"inLanguage":228,"@id":239,"url":240,"contentUrl":240,"width":241,"height":242,"caption":225},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[245,246,247],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":256,"streetAddress":257,"addressLocality":258,"addressRegion":259,"postalCode":260,"addressCountry":261},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[263,272,284],{"@type":264,"name":265,"geo":266,"address":270,"photo":243,"telephone":271},"Place","Impression Digital - Nottingham",{"@type":267,"latitude":268,"longitude":269},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":256,"streetAddress":257,"addressLocality":258,"addressRegion":259,"postalCode":260,"addressCountry":261},"+44 01158 242 212",{"@type":264,"name":273,"geo":274,"address":277,"photo":282,"telephone":283},"Impression Digital - London",{"@type":267,"latitude":275,"longitude":276},"51.50237208377361","-0.09229841534284115",{"@type":256,"streetAddress":278,"addressLocality":279,"addressRegion":280,"postalCode":281,"addressCountry":261},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":264,"name":285,"geo":286,"address":289},"Impression Digital - New York",{"@type":267,"latitude":287,"longitude":288},"40.726722746949","-74.00527778220652",{"@type":256,"streetAddress":290,"addressLocality":291,"addressRegion":292,"postalCode":293,"addressCountry":294},"160 Varick St","New York","NY","10013","USA",[296,299,301],{"@type":297,"name":298},"Country","Worldwide",{"@type":297,"name":300},"GBR",{"@type":297,"name":294},{"@type":303,"mainEntity":304,"@id":319,"url":200},"FAQPage",[305,310,313,316],{"@type":306,"name":97,"acceptedAnswer":307},"Question",{"@type":308,"text":309},"Answer","\u003Cp>A digital analytics course teaches how to collect, analyse, and interpret data from digital channels (websites, social media, ads) to make data-driven decisions. It covers tools like Google Analytics, performance metrics, and strategies for improving digital marketing efforts.\u003C\u002Fp>",{"@type":306,"name":100,"acceptedAnswer":311},{"@type":308,"text":312},"\u003Cp>Digital analytics training helps businesses make data-driven decisions, optimise marketing strategies, and improve ROI. It enables understanding customer behaviour, identifying trends, measuring campaign effectiveness, and enhancing website performance, ultimately leading to better business outcomes and competitive advantage.\u003C\u002Fp>",{"@type":306,"name":103,"acceptedAnswer":314},{"@type":308,"text":315},"\u003Cp>Outsourcing digital analytics training to an experienced digital marketing agency like Impression offers expert-led insights, advanced tools, and industry best practices. We can bring proven strategies, helping your team quickly master analytics, optimise campaigns, and drive better business results with a minimal learning curve.\u003C\u002Fp>",{"@type":306,"name":106,"acceptedAnswer":317},{"@type":308,"text":318},"\u003Cp>Yes! Our team collaborates seamlessly with in-house teams offering bespoke training and guidance specifically tailored to the needs of your business.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Ftraining\u002Fanalytics\u002F#faqpage",[321,323,326,329,332,334,336,338,340,343,345,348,351,354,357,360],{"name":322,"content":205},"description",{"name":324,"content":325},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":327,"content":328},"og:locale","en_GB",{"property":330,"content":331},"og:type","article",{"property":333,"content":190},"og:title",{"property":335,"content":205},"og:description",{"property":337,"content":200},"og:url",{"property":339,"content":225},"og:site_name",{"property":341,"content":342},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":344,"content":204},"article:modified_time",{"property":346,"content":347},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":349,"content":350},"og:image:width",1200,{"property":352,"content":353},"og:image:height",630,{"property":355,"content":356},"og:image:type","image\u002Fjpeg",{"name":358,"content":359},"twitter:card","summary_large_image",{"name":361,"content":362},"twitter:site","@impressiontalk",[]]