[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fdigital-marketing\u002Fstrategy\u002Fmedia-planning":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":146,"breadcrumbs":147,"head":160},"2022-08-15T11:28:43",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-18495","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","light",false,"Media Planning Agency","Evidence-backed Media Planning that drives results","\u003Cp>Media planning combines insight, channel expertise, and campaign strategy to help you reach your audience with the right message, at the right time. Our approach ensures that your media budget works as hard as possible and that you have confidence in every investment decision.\u003C\u002Fp>\n",[24,35,44,72,91,141],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":29,"gutter":-1,"left_gutter":6,"position":30,"image":31,"image_width":32,"image_height":33,"alt":34},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FAC0B0rF0-digitalmarketing-strategy-impression-stock-scaled-3.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C492%2C2459%2C810&w=2640",2640,870,"digitalmarketing-strategy-impression-stock-scaled-3",{"acf_fc_layout":36,"reduced":26,"top_overlap":37,"bottom_underlap":27,"disable_observer":-1,"style":38,"layout":39,"heading":40,"intro":41,"cta_text":6,"cta_link":6,"columns":42,"show_steps":19,"grid_items":43},"large_column_text","none","blue_background","logo_grid","Our approach to Media Planning","\u003Cp class=\"intro\">Effective media planning turns strategy into action. It’s where your audience, message, and investment come together to drive bottom-line impact on your business.\u003C\u002Fp>\n\u003Cp>We take the time to understand your commercial goals, your customer journey and your current set-up. From there, we build a media plan that your priority jobs to be done across brand and performance, with a continuous commitment to optimisation and innovation.\u003C\u002Fp>\n\u003Cp>Our strategy and solutions team collaborates closely with our performance specialists to plan and execute media campaigns that are grounded in your business data, and augmented with third-party evidence to give us critical market and audience intelligence. We build continued confidence in media decisions by:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">Identifying which platforms and tactics to prioritise based on strategic jobs to be done, and our bespoke \u003Ca href=\"\u002Fblog\u002Fmeasurement-plans-and-kpi-frameworks\u002F\">KPI Framework\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">Analysing existing performance to establish robust foundations as well as optimisation opportunities\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">Model expected performance based on our proprietary approach to forecasting\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Every media plan we create is built with experimentation and optimisation at the core; designed to align with your business cadence and evolve through structured testing.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":45,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":46,"intro":47,"columns":48,"style":49,"layout":50,"grid_items":51},"linked_content_grid","What’s included in Media Planning?","\u003Cp>Your media plan connects the dots between channels, creative, and commercial outcomes. We bring together specialists from across our agency to shape a plan that is both strategic and actionable.\u003C\u002Fp>\n","3","dark","left-margin",[52,56,60,64,68],{"title":53,"content":54,"link":55},"Paid Search","\u003Cp>Reach high-intent users through Google and Microsoft Ads. We plan campaigns across Search, Shopping, Display, and Video to ensure scalable efficiency and measurable outcomes.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002F",{"title":57,"content":58,"link":59},"Paid Social","\u003Cp>Run platform-native creative across Meta, TikTok, LinkedIn, Pinterest, and more. We help you reach new audiences, re-engage customers, and structure campaigns for testing, optimisation and incrementality.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002F",{"title":61,"content":62,"link":63},"Display + Video","\u003Cp>Access high-quality inventory across the web, targeted by behaviour, interest, and intent. We use programmatic Display and Video to extend reach and efficiency across your customer journey.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fprogrammatic\u002F",{"title":65,"content":66,"link":67},"Digital PR","\u003Cp>Build brand authority and organic reach with media coverage and backlinks. We align your PR calendar to key campaign moments and strategic growth goals.\u003C\u002Fp>\n","\u002Fpr-social\u002Fdigital-pr\u002F",{"title":69,"content":70,"link":71},"SEO","\u003Cp>Just because Organic Search doesn’t require direct media-based investment, it’s still an important element in your media planning process. Support your overall performance with strong content and technical foundations. We plan SEO activity to improve site visibility, traffic quality, and on-page conversion potential.\u003C\u002Fp>\n","\u002Fseo\u002F",{"acf_fc_layout":73,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":74,"faqs":75},"faqs","Media Planning FAQs",[76,79,82,85,88],{"title":77,"text":78},"What is media planning?","\u003Cp>Media planning is the process of deciding where, when, and how to allocate your marketing resources and invest your media budget to deliver the most impactful outcomes. It turns strategy into a tactical plan that allocates your resources across channels and timeframes.\u003C\u002Fp>\n",{"title":80,"text":81},"What does a media planning agency do?","\u003Cp>A good media planning agency helps you define your goals, choose the right channels, forecast results, and build an experimentation roadmap. At Impression, we help you turn evidence into action across campaigns and always-on performance activation.\u003C\u002Fp>\n",{"title":83,"text":84},"Do I need a media planning agency?","\u003Cp>If you want better results from your media budget or clearer alignment between strategy and delivery, media planning can help. We work with marketing teams of all sizes to bring structure, accountability, and confidence to your activation.\u003C\u002Fp>\n",{"title":86,"text":87},"How does media planning support audience targeting?","\u003Cp>We analyse your customer data alongside platform and industry insight to define who you should be reaching, where they are most active, and how best to engage them to deliver against your highest priority strategic objectives, based on your business goals. \u003C\u002Fp>\n",{"title":89,"text":90},"How does media planning help decide which channels to use?","\u003Cp>We combine performance data, audience behaviour, and campaign goals to recommend the best-fit channel mix. Our plans balance reach, intent, and cost efficiency, and evolve through ongoing experimentation.\u003C\u002Fp>\n",{"acf_fc_layout":92,"reduced":26,"top_overlap":93,"bottom_underlap":27,"disable_observer":-1,"heading":94,"layout":95,"cta_text":96,"style":18,"featured_post":-1,"posts":97},"blogs_module","large","Related Blogs","full-width","Read all articles",[98,112,131],{"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":128},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119,122,125],{"name":120,"image":121},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":123,"image":124},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":126,"image":127},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":129,"name":130},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":103,"image":136,"authors":137,"category":139},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[138],{"name":107,"image":108},{"to":140,"name":69},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"acf_fc_layout":142,"reduced":26,"top_overlap":27,"bottom_underlap":37,"disable_observer":-1,"heading":143,"title":144,"intro":145},"form_cta","Let's build a plan that performs","TALK TO AN EXPERT","\u003Cp>Whether you need support on one campaign or a long-term strategic planning partner, we’ll help you get more from your media spend. Fill out the form or drop us a message. We’d love to hear from you.\u003C\u002Fp>\n",[],[148,151,154,157],{"path":149,"name":150},"\u002F","Home",{"path":152,"name":153},"\u002Fdigital-marketing\u002F","Digital Marketing Services",{"path":155,"name":156},"\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Marketing Strategy",{"path":158,"name":159},null,"Media Planning",{"title":161,"script":162,"meta":295,"link":338},"Digital Media Planning Agency | London, Nottingham & Manchester | Impression",[163],{"type":164,"key":165,"innerHTML":166},"application\u002Fld+json","yoast-json-ld",{"@context":167,"@graph":168},"https:\u002F\u002Fschema.org",[169,180,195,207,274],{"@type":170,"@id":171,"url":171,"name":161,"isPartOf":172,"datePublished":174,"dateModified":175,"description":176,"breadcrumb":177,"inLanguage":179},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Fstrategy\u002Fmedia-planning\u002F",{"@id":173},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2022-08-15T11:28:43+00:00","2025-10-29T17:42:02+00:00","Performance media planning that turns evidence into action. We build flexible, data-driven plans from channel strategy to activation that deliver results.",{"@id":178},"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Fstrategy\u002Fmedia-planning\u002F#breadcrumb","en",{"@type":181,"@id":178,"itemListElement":182},"BreadcrumbList",[183,187,190,193],{"@type":184,"position":185,"name":150,"item":186},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":184,"position":188,"name":153,"item":189},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002F",{"@type":184,"position":191,"name":156,"item":192},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Fstrategy\u002F",{"@type":184,"position":194,"name":159},4,{"@type":196,"@id":173,"url":186,"name":197,"description":6,"publisher":198,"inLanguage":200,"potentialAction":201},"WebSite","Impression",{"@id":199},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":202,"target":203,"query-input":206},"SearchAction",{"@type":204,"urlTemplate":205},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":208,"@id":199,"name":197,"url":186,"logo":209,"image":215,"sameAs":216,"@context":220,"email":221,"foundingDate":222,"legalName":223,"vatID":224,"description":225,"telephone":226,"address":227,"location":234,"areaServed":267},"Organization",{"@type":210,"inLanguage":200,"@id":211,"url":212,"contentUrl":212,"width":213,"height":214,"caption":197},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[217,218,219],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":228,"streetAddress":229,"addressLocality":230,"addressRegion":231,"postalCode":232,"addressCountry":233},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[235,244,256],{"@type":236,"name":237,"geo":238,"address":242,"photo":215,"telephone":243},"Place","Impression Digital - Nottingham",{"@type":239,"latitude":240,"longitude":241},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":228,"streetAddress":229,"addressLocality":230,"addressRegion":231,"postalCode":232,"addressCountry":233},"+44 01158 242 212",{"@type":236,"name":245,"geo":246,"address":249,"photo":254,"telephone":255},"Impression Digital - London",{"@type":239,"latitude":247,"longitude":248},"51.50237208377361","-0.09229841534284115",{"@type":228,"streetAddress":250,"addressLocality":251,"addressRegion":252,"postalCode":253,"addressCountry":233},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":236,"name":257,"geo":258,"address":261},"Impression Digital - New York",{"@type":239,"latitude":259,"longitude":260},"40.726722746949","-74.00527778220652",{"@type":228,"streetAddress":262,"addressLocality":263,"addressRegion":264,"postalCode":265,"addressCountry":266},"160 Varick St","New York","NY","10013","USA",[268,271,273],{"@type":269,"name":270},"Country","Worldwide",{"@type":269,"name":272},"GBR",{"@type":269,"name":266},{"@type":275,"mainEntity":276,"@id":294,"url":171},"FAQPage",[277,282,285,288,291],{"@type":278,"name":77,"acceptedAnswer":279},"Question",{"@type":280,"text":281},"Answer","\u003Cp>Media planning is the process of deciding where, when, and how to allocate your marketing resources and invest your media budget to deliver the most impactful outcomes. It turns strategy into a tactical plan that allocates your resources across channels and timeframes.\u003C\u002Fp>",{"@type":278,"name":80,"acceptedAnswer":283},{"@type":280,"text":284},"\u003Cp>A good media planning agency helps you define your goals, choose the right channels, forecast results, and build an experimentation roadmap. At Impression, we help you turn evidence into action across campaigns and always-on performance activation.\u003C\u002Fp>",{"@type":278,"name":83,"acceptedAnswer":286},{"@type":280,"text":287},"\u003Cp>If you want better results from your media budget or clearer alignment between strategy and delivery, media planning can help. We work with marketing teams of all sizes to bring structure, accountability, and confidence to your activation.\u003C\u002Fp>",{"@type":278,"name":86,"acceptedAnswer":289},{"@type":280,"text":290},"\u003Cp>We analyse your customer data alongside platform and industry insight to define who you should be reaching, where they are most active, and how best to engage them to deliver against your highest priority strategic objectives, based on your business goals. \u003C\u002Fp>",{"@type":278,"name":89,"acceptedAnswer":292},{"@type":280,"text":293},"\u003Cp>We combine performance data, audience behaviour, and campaign goals to recommend the best-fit channel mix. Our plans balance reach, intent, and cost efficiency, and evolve through ongoing experimentation.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Fstrategy\u002Fmedia-planning\u002F#faqpage",[296,298,301,304,307,309,311,313,315,318,320,323,326,329,332,335],{"name":297,"content":176},"description",{"name":299,"content":300},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":302,"content":303},"og:locale","en_GB",{"property":305,"content":306},"og:type","article",{"property":308,"content":161},"og:title",{"property":310,"content":176},"og:description",{"property":312,"content":171},"og:url",{"property":314,"content":197},"og:site_name",{"property":316,"content":317},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":319,"content":175},"article:modified_time",{"property":321,"content":322},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":324,"content":325},"og:image:width",1200,{"property":327,"content":328},"og:image:height",630,{"property":330,"content":331},"og:image:type","image\u002Fjpeg",{"name":333,"content":334},"twitter:card","summary_large_image",{"name":336,"content":337},"twitter:site","@impressiontalk",[]]