[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fdigital-marketing":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":362,"breadcrumbs":374,"head":381},"2020-03-12T15:00:28",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-33","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":316},[17,29,54,90,95,139,158,173,188,193,196,215,266,311],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","none","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Ftom-james-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=353%2C776%2C2812%2C926&w=2640",2640,870,"tom-james-1",{"acf_fc_layout":30,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"layout":31,"options":32,"text":33,"images":34},"image_text","image_right","image_grid","\u003Ch2>\u003Cb>Driving immediate impact and sustainable growth through purpose-driven strategies\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cdiv class=\"p\">Our globally recognised digital marketing services go beyond traditional strategies by leveraging proprietary technology, rigorous testing and insight-driven automation. This innovative approach ensures we focus on what truly matters – amplifying your reach and maximising your digital investment from the outset.\u003C\u002Fdiv>\n",[35,39,42,45,48,51],{"src":36,"width":37,"height":37,"alt":38},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fnda-2024-winner-badge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","nda-2024-winner-badge",{"src":40,"width":37,"height":37,"alt":41},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fglobal-agency-awards-2024-winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","global-agency-awards-2024-winner",{"src":43,"width":37,"height":37,"alt":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FUKCC24-Winner-Square.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","UKCC24-Winner-Square",{"src":46,"width":37,"height":37,"alt":47},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Feusa-award-square.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","eusa-award-square",{"src":49,"width":37,"height":37,"alt":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002Fdrum-2024-gold.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","drum-2024-gold",{"src":52,"width":37,"height":37,"alt":53},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fgdea-2024-logo.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","gdea-2024-logo",{"acf_fc_layout":55,"reduced":19,"top_overlap":21,"bottom_underlap":20,"disable_observer":-1,"style":56,"layout":57,"heading":58,"intro":6,"cta_text":59,"cta_link":60,"columns":61,"show_steps":62,"grid_items":63},"large_column_text","yellow","logo_grid","Join the leading brands who trust our expert digital marketing services","Get in touch","\u002Fget-in-touch\u002F","4",false,[64,67,70,72,74,76,78,80,82,84,86,88],{"image":65,"image_width":66,"image_height":66,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002Ffb2GghdN-Clarins-Logo.svg",200,{"image":68,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Ff4xkILl5-Queensmith.svg",87,{"image":71,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002F5KUoWePF-Norse.svg",{"image":73,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FDB184b1y-Wizz.svg",{"image":75,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FRrdlkTgI-CRUK-new.svg",{"image":77,"image_width":66,"image_height":66,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",{"image":79,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FAccess-Group.svg",{"image":81,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAvailable-Car_White.svg",{"image":83,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FSpecsavers_White.svg",{"image":85,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FaN0h5q1d-Oliver-Bonas.svg",{"image":87,"image_width":66,"image_height":69,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FMotors.svg",{"image":89,"image_width":66,"image_height":66,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FaVxxOWPW-Virgin.svg",{"acf_fc_layout":18,"reduced":19,"top_overlap":91,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":92,"gutter":-1,"left_gutter":6,"position":24,"image":93,"image_width":26,"image_height":27,"alt":94},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Flaptops-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=1%2C1092%2C3337%2C1099&w=2640","laptops",{"acf_fc_layout":96,"reduced":19,"top_overlap":20,"bottom_underlap":21,"disable_observer":-1,"heading":97,"intro":98,"columns":99,"style":100,"layout":101,"grid_items":102},"linked_content_grid","Our digital marketing services","\u003Cp>Your \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital marketing strategy\u003C\u002Fa> will likely comprise various digital marketing channels. Because your business is unique, you won’t market yourself like anyone else and that’s why we don’t offer a ‘one-size-fits-all’ solution.\u003C\u002Fp>\n\u003Cp>Instead, we offer a wide range of digital marketing services, enabling you to select the ones that are right for you or enlist our team’s help in crafting a solution that best suits your needs and goals. Learn more about the digital marketing solutions we offer:\u003C\u002Fp>\n","3","light","left-margin",[103,109,115,121,127,133],{"title":104,"content":105,"icon":106,"iconWidth":66,"iconHeight":66,"iconAlt":107,"link":108},"SEO","\u003Cp>SEO helps you to get your messages to your target audience online. We create SEO campaigns that drive organic search traffic by creating high-quality content and implementing off-page strategies that boost your site’s visibility in the search results. This digital marketing service is ideal for businesses looking to increase the number of new customers they attract online.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F03\u002FSEO-Icon.svg","SEO-Icon","\u002Fseo\u002F",{"title":110,"content":111,"icon":112,"iconWidth":66,"iconHeight":66,"iconAlt":113,"link":114},"Content Marketing","\u003Cp>Whether you’re selling a complex B2B service proposition or a cool new consumer product, content marketing helps increase sales by growing your website’s authority and attracting potential customers much higher up the sales funnel. Our team of strategists, designers, developers and promoters are here to help boost your business’ visibility.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F05\u002FContent-Marketing-Icon.svg","Content-Marketing-Icon","\u002Fcontent-marketing\u002F",{"title":116,"content":117,"icon":118,"iconWidth":66,"iconHeight":66,"iconAlt":119,"link":120},"Paid Advertising","\u003Cp>Often referred to as pay-per-click, today’s paid media advertising takes a number of forms. As a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Partner agency\u003C\u002Fa>, we’re accredited for the management of paid campaigns through Google Ads, placing ads in the search results and across the display network. We’re also Bing accredited and provide paid advertising services across social media and premium niche networks too.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F03\u002FPaid-Icon.svg","Paid-Icon","\u002Fpaid-media\u002F",{"title":122,"content":123,"icon":124,"iconWidth":66,"iconHeight":66,"iconAlt":125,"link":126},"PR & Social","\u003Cp>The way people discover, trust and choose brands has changed. Impact no longer comes from isolated channel activity. We believe it comes from integration. So we don’t pick a lane. We connect the system. PR and social working together – as one – to build authority.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F03\u002FPR-Icon.svg","PR-Icon","\u002Fpr-social\u002Fdigital-pr\u002F",{"title":128,"content":129,"icon":130,"iconWidth":66,"iconHeight":66,"iconAlt":131,"link":132},"Media Solutions","\u003Cp>Data is the foundation of intelligent decision-making. At our digital marketing company, we believe the strength of data is an imperative aspect of a successful digital marketing strategy. Our expert consultants ensure your tracking is correct and that you get the full picture from all your data.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F06\u002FData-Icon.svg","Data Icon","\u002Fmedia-solutions\u002F",{"title":134,"content":135,"icon":136,"iconWidth":66,"iconHeight":66,"iconAlt":137,"link":138},"Digital Experience","\u003Cp>Deliver digital projects with a serious ROI. Digital experience is about leveraging data science and user research to create compelling user experiences. Optimise existing landing pages and \u003Ca href=\"\u002Fsectors\u002Fecommerce-marketing-agency\u002F\">ecommerce\u003C\u002Fa> websites and explore full large-scale digital transformation projects.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F06\u002FCRO-Icon.svg","CRO Icon","\u002Fdigital-experience\u002F",{"acf_fc_layout":140,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":141,"layout":101,"testimonials":142},"testimonials","dark",[143,148,153],{"quote":144,"logo":145,"logo_width":37,"logo_height":37,"author":146,"byline":147},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"quote":149,"logo":150,"logo_width":37,"logo_height":37,"author":151,"byline":152},"\u003Cp>For me, one of the more important metrics for success with an agency is that they feel like an extension of your team, with Impression they are our team. We are fully integrated and communication is open across all elements of our digital marketing.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FMotors.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Lewis Millar","Senior Digital Growth Manager",{"quote":154,"logo":155,"logo_width":37,"logo_height":37,"author":156,"byline":157},"\u003Cp>We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FSpecsavers.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Adam Valentine","Digital Experience Lead, Specsavers",{"acf_fc_layout":96,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":159,"intro":6,"columns":160,"style":161,"layout":101,"grid_items":162},"We help you convert existing traffic into sales...","2","white",[163,169],{"title":164,"content":165,"icon":166,"iconWidth":66,"iconHeight":66,"iconAlt":167,"link":168},"Remarketing","\u003Cp>Remarketing involves tracking a user’s cookie information to present relevant ads to them across the web. We’ll help you to re-engage users who left your site without converting, enticing them to return and complete their purchase. As a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Partner agency\u003C\u002Fa>, we’re accredited to manage remarketing campaigns through the AdWords network. We’re also Bing accredited.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F05\u002FRemarketing-Retargeting-Icon.svg","Remarketing-Retargeting-Icon","\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F",{"title":170,"content":171,"icon":136,"iconWidth":66,"iconHeight":66,"iconAlt":137,"link":172},"Conversion Rate Optimisation (CRO)","\u003Cp>CRO focuses on getting more of your existing website visitors to do what you want them to do, whether it’s making a purchase, signing up for a newsletter or getting in touch. Using tools such as Google Experiments and Visual Web Optimiser, we can split test elements of your site to improve conversions. Through user research, we identify the stumbling blocks in the user journey that might be preventing more conversions. Get more out of your existing website traffic with our CRO digital marketing services.\u003C\u002Fp>\n","\u002Fcro\u002F",{"acf_fc_layout":96,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":174,"intro":6,"columns":160,"style":100,"layout":101,"grid_items":175},"And get your online presence right",[176,182],{"title":177,"content":178,"icon":179,"iconWidth":66,"iconHeight":66,"iconAlt":180,"link":181},"Digital Strategy","\u003Cp>Set your business in the right direction with a digital marketing strategy focused on achieving your goals. Whether you’re investing in digital marketing for the first time, or looking to review or refresh your approach, we can help. Our digital marketing agency has worked with businesses across \u003Ca href=\"\u002Fsectors\u002F\">sectors\u003C\u002Fa> and of all sizes and can advise you on the activities and tasks you need to undertake to help you reach your goals.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F03\u002FStrategy-Icon.svg","Strategy-Icon","\u002Fdigital-marketing\u002Fstrategy\u002F",{"title":183,"content":184,"icon":185,"iconWidth":66,"iconHeight":66,"iconAlt":186,"link":187},"Digital Marketing Training","\u003Cp>We offer a range of digital marketing training courses to support you and your teams in delivering the best possible work. Learn how to do what we do and how to dovetail your strategies with ours for more integrated success.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F\u002F2021\u002F05\u002FTraining-Icon.svg","Training-Icon","\u002Fdigital-marketing\u002Ftraining\u002F",{"acf_fc_layout":55,"reduced":19,"top_overlap":21,"bottom_underlap":20,"disable_observer":-1,"style":56,"layout":189,"heading":190,"intro":191,"cta_text":59,"cta_link":60,"columns":61,"show_steps":62,"grid_items":192},"content_grid","How our digital marketing services help your business","\u003Cp class=\"intro\">Our digital marketing solutions are here to help your business grow by reaching your audience at the right time and place. We craft tailored strategies, embrace experimentation, and focus on what works to help you climb search rankings, connect with your audience, and turn visitors into loyal customers. Using advanced analytics, testing, and tried-and-true methods, we make sure every campaign delivers results you can see—whether it’s more traffic, better engagement, or a stronger ROI.\u003C\u002Fp>\n\u003Cp>Whether you’re aiming to build brand authority or drive leads, our adaptable methods ensure consistent, impactful outcomes. Trust our digital marketing agency to position your business as a leader in your industry while saving you time, optimising resources, and pushing the boundaries of what’s possible in your marketing efforts.\u003C\u002Fp>\n\u003Cp>Interested in learning more about how we can help grow your business? \u003Ca href=\"\u002Fget-in-touch\u002F\">Reach out\u003C\u002Fa> to our expert team today for a free consultation.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Partner with a globally renowned digital marketing agency\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>At Impression, we’re proud to be recognised for the results we achieve. From winning Performance Marketing Agency of the Year at the Prolific North Marketing Awards to Paid Media Agency of the Year at the European Paid Media Awards, our work is celebrated internationally.\u003C\u002Fp>\n\u003Cp>We’re just as proud to be celebrated for our culture, winning the Workplace Excellence award at Google’s Agency Excellence Awards and earning a place on Campaign’s Best Places to Work list.\u003C\u002Fp>\n\u003Cp>Our focus is always on delivering exceptional results. Take a closer look at our awards or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to see how we can help your business grow.\u003C\u002Fp>\n",[],{"acf_fc_layout":18,"reduced":19,"top_overlap":91,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":92,"gutter":-1,"left_gutter":6,"position":24,"image":194,"image_width":26,"image_height":27,"alt":195},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FImpression-2023-008-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C261%2C1999%2C658&w=2640","Impression 2023 - 008-edit",{"acf_fc_layout":197,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":198,"faqs":199},"faqs","Digital marketing services FAQs",[200,203,206,209,212],{"title":201,"text":202},"Why select Impression as your digital marketing agency?","\u003Cp>At Impression, we are a full-service digital marketing agency offering a range of expert digital marketing services. When you work with Impression, you gain access to a wealth of expertise from a team that has years of experience creating and implementing successful digital campaigns across PPC, SEO, Digital PR, and more.\u003C\u002Fp>\n\u003Cp>So, whatever your organisation’s existing online presence, our digital marketing company is well-positioned to support you in achieving digital growth, having delivered results for similar businesses in the past. And remember, with Impression, you're not just getting the experience and knowledge of one person, but the collective power of an entire digital marketing agency.\u003C\u002Fp>\n",{"title":204,"text":205},"How can digital marketing services benefit me?","\u003Cp>Effective digital marketing can significantly enhance your reach and visibility, and ultimately, convert traffic into sales. By using digital marketing channels such as SEO, PPC and Digital PR, you can attract new audiences while retaining existing ones. With a full-service digital marketing agency approach, we help you foster strong relationships with customers, leading to sustained engagement and loyalty.\u003C\u002Fp>\n",{"title":207,"text":208},"What is digital marketing?","\u003Cp>Digital marketing is a branch of marketing that focuses on promoting brands and connecting with consumers through digital channels. It covers a wide range of channels and strategies designed to reach potential customers online, driving engagement, sales, and brand awareness. Key digital marketing channels include SEO, content marketing, PPC, and CRO.\u003C\u002Fp>\n",{"title":210,"text":211},"What is the difference between traditional marketing and digital marketing?","\u003Cp>Traditional marketing focuses on offline marketing, using channels such as print, TV, and radio. While these methods can put your business in front of a large audience and build brand awareness, they can lack the focus needed to target specific groups. Digital marketing, on the other hand, uses online channels like SEO, PPC, and digital PR to engage with audiences. This approach can be highly targeted and allow businesses to focus on specific demographics. \u003C\u002Fp>\n",{"title":213,"text":214},"Why is digital marketing important?","\u003Cp>In today’s digital world, digital marketing is important for ensuring your business is visible across a range of online platforms. With so much competition, it’s important to maximise your chances of reaching potential customers. By implementing a targeted digital marketing strategy, you can position your brand in front of potential customers at the right time, boosting brand awareness, expanding your reach, and ultimately driving conversions.\u003C\u002Fp>\n",{"acf_fc_layout":216,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":217,"cta_text":218,"cta_link":219,"case_studies":220},"case_studies","Digital marketing case studies","See our work","\u002Four-work\u002F",[221,239,253],{"id":222,"title":223,"industries":224,"services":226,"clientName":231,"clientLogo":232,"clientLogoWidth":66,"clientLogoHeight":233,"colour":234,"fontColour":141,"image":235,"imageWidth":236,"imageHeight":237,"to":238},25104,"Integrated digital strategy achieves 600% increase in sales for new Airline ",[225],"Travel",[227,228,229,104,230],"Analytics","CRO","Paid Media","Strategy","Norse Atlantic Airways Integrated","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",60,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F",{"id":240,"title":241,"industries":242,"services":245,"clientName":247,"clientLogo":248,"clientLogoWidth":66,"clientLogoHeight":249,"colour":250,"fontColour":141,"image":251,"imageWidth":236,"imageHeight":237,"to":252},7488,"Master jeweller unlocks £1m in monthly revenue",[243,244],"Fashion","Luxury & Beauty",[246,104],"Digital PR","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"id":254,"title":255,"industries":256,"services":259,"clientName":260,"clientLogo":261,"clientLogoWidth":66,"clientLogoHeight":262,"colour":263,"fontColour":100,"image":264,"imageWidth":236,"imageHeight":237,"to":265},16329,"Integrated strategy achieves 33% of unique visitor share",[257,258],"Home Improvement","Retail",[229,104],"Topps Tiles Integrated","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Integrated.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-integrated\u002F",{"acf_fc_layout":267,"reduced":19,"top_overlap":21,"bottom_underlap":20,"disable_observer":-1,"heading":268,"cta_text":269,"cta_link":270,"items":271},"related_module","Digital marketing-related resources","See all articles","\u002Fblog\u002F",[272,287,299],{"type_key":273,"title":274,"excerpt":275,"to":276,"postedAt":277,"readingTime":278,"image":279,"authors":280,"category":284},"post","The AIDA Model in Marketing: Uses & Examples","\u003Cp>The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.\u003C\u002Fp>\n","\u002Fblog\u002Faida-model-and-digital-marketing\u002F","2025-02-13T15:10:18",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FImpression-Banner-scaled-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[281],{"name":282,"image":283},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":285,"name":286},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":273,"title":288,"excerpt":289,"to":290,"postedAt":291,"readingTime":292,"image":293,"authors":294,"category":298},"Questions to ask Marketing Mix Modelling vendors","\u003Cp>In today’s data-driven marketing landscape, Marketing Mix Modelling (MMM) has emerged as a powerful tool to help marketers assess the performance of various channels and optimise their strategies accordingly.  If you are unsure of what an MMM is, we have a beginner’s guide here. 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Here, we’ll explore how digital maturity impacts marketing […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-impact-of-digital-maturity-on-your-marketing-performance\u002F","2026-04-28T16:03:32",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fgordon-williams-NaWJWzmprZQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C15%2C2400%2C960&w=750",[307],{"name":308,"image":309},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":285,"name":286},{"acf_fc_layout":312,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":313,"title":314,"intro":315},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":317,"style":141,"image":62,"background_video_hd":62,"background_video_sd":62,"title":318,"heading":319,"intro":320,"award_logos":321,"button_text":6,"button_link":6},"standard","Digital Marketing Agency","Digital marketing services to unlock your brand's growth potential","\u003Cdiv class=\"header-content\" data-v-99b31332=\"\" data-v-565260d8=\"\">\n\u003Cdiv class=\"html-content intro\" data-v-565260d8=\"\" data-v-99b31332=\"\">\n\u003Cp>Partner with a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> digital marketing agency to create a strategy tailored to your unique needs and goals. No matter your stage – established or start-up – our digital marketing services can help accelerate your growth.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",[322,349],{"image":323,"url":6},{"ID":324,"id":324,"title":325,"filename":326,"filesize":327,"url":328,"link":329,"alt":6,"author":330,"description":6,"caption":6,"name":331,"status":332,"uploaded_to":333,"date":334,"modified":334,"menu_order":327,"mime_type":335,"type":336,"subtype":337,"icon":338,"width":339,"height":340,"sizes":341},21279,"b-corp_Home","1tgSlx1D-b-corp_Home.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002F1tgSlx1D-b-corp_Home.svg","\u002Fhomepage\u002Fb-corp_home\u002F","12","b-corp_home","inherit",22,"2023-01-31 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With a full-service digital marketing agency approach, we help you foster strong relationships with customers, leading to sustained engagement and loyalty.\u003C\u002Fp>",{"@type":492,"name":207,"acceptedAnswer":500},{"@type":494,"text":501},"\u003Cp>Digital marketing is a branch of marketing that focuses on promoting brands and connecting with consumers through digital channels. It covers a wide range of channels and strategies designed to reach potential customers online, driving engagement, sales, and brand awareness. Key digital marketing channels include SEO, content marketing, PPC, and CRO.\u003C\u002Fp>",{"@type":492,"name":210,"acceptedAnswer":503},{"@type":494,"text":504},"\u003Cp>Traditional marketing focuses on offline marketing, using channels such as print, TV, and radio. While these methods can put your business in front of a large audience and build brand awareness, they can lack the focus needed to target specific groups. 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By implementing a targeted digital marketing strategy, you can position your brand in front of potential customers at the right time, boosting brand awareness, expanding your reach, and ultimately driving conversions.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002F#faqpage",[510,512,515,518,521,523,525,527,529,532,534,537,540,543,546,549],{"name":511,"content":396},"description",{"name":513,"content":514},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":516,"content":517},"og:locale","en_GB",{"property":519,"content":520},"og:type","article",{"property":522,"content":382},"og:title",{"property":524,"content":396},"og:description",{"property":526,"content":365},"og:url",{"property":528,"content":411},"og:site_name",{"property":530,"content":531},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":533,"content":395},"article:modified_time",{"property":535,"content":536},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":538,"content":539},"og:image:width",1200,{"property":541,"content":542},"og:image:height",630,{"property":544,"content":545},"og:image:type","image\u002Fjpeg",{"name":547,"content":548},"twitter:card","summary_large_image",{"name":550,"content":551},"twitter:site","@impressiontalk",[]]