[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fdigital-experience\u002Fuser-research":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":145,"breadcrumbs":146,"head":154},"2023-09-19T15:55:38",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-24865","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","dark",false,"User Research Agency","Discover the key to connecting with your  audience and customers through research services","\u003Cp>Without a leading user research agency to guide you, uncovering data that is truly meaningful to your digital strategy can be like trying to find a needle in a haystack. From audience understanding through to web traffic and sentiment analysis, we’ll help you to unlock comprehensive insights and arm you with the information you need to make better business decisions.\u003C\u002Fp>\n",[24,35,39,60,80,101,109,122,140],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":29,"gutter":-1,"left_gutter":6,"position":30,"image":31,"image_width":32,"image_height":33,"alt":34},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fkatiebarnard-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C499%2C3500%2C1153&w=2640",2640,870,"katiebarnard",{"acf_fc_layout":36,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":37,"content":38},"full_width_text","How user research services help your business","\u003Cp class=\"intro\">User research and insight should be at the heart of your \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa> and inform every level of your decision-making process.\u003C\u002Fp>\n\u003Cp>Whilst gut feeling has its place in marketing, it can be a big risk to take without the right research data to back it up. And when it comes to modern digital design and experiences, it’s about finding the right balance between the subjective and the objective – the human and the data.\u003C\u002Fp>\n\u003Cp>As an experienced user research agency, we can get you closer to your customers and their motivations. By understanding what drives users behaviour and any friction points or blockers we can help you to build digital experiences that your customers will love. Partner with us to create experiences that will generate revenue and retain users, giving your business long-term financial success.\u003C\u002Fp>\n",{"acf_fc_layout":40,"reduced":26,"top_overlap":27,"bottom_underlap":41,"disable_observer":-1,"heading":42,"intro":43,"columns":44,"style":18,"layout":45,"grid_items":46},"linked_content_grid","none","User research services we offer","\u003Cp>We partner with a diverse range of businesses from across a multitude of industries to provide you with the latest research intelligence.\u003C\u002Fp>\n","2","left-margin",[47,50,53,57],{"title":48,"content":49,"link":6},"UX research","\u003Cp>Gain a deep understanding of how and why your users behave as they do. We use tools like heatmaps, clickmaps, UX Lab studies, usability testing, checkout surveys, card sorts and treejack testing to gather a wealth of insights aimed at boosting website performance and conversions.\u003C\u002Fp>\n",{"title":51,"content":52,"link":6},"Creative research","\u003Cp>We understand that creative impact drives marketing communication performance. Utilising the latest saliency testing, AI, and implicit panel testing research, we can uncover the subconscious level at which creative resonates (or not) with its target audience. By putting your early ideas and concepts in front of your target market we can help to trial your ideas and refine creative executions, boosting emotional engagement and reaction.\u003C\u002Fp>\n",{"title":54,"content":55,"link":56},"Behavioural research","\u003Cp>Goal-directed user behaviour can be adapted so people have the motivation to continue with a desired action. By adopting the latest behaviour science research techniques, we can understand how goal-directed behaviours of different audiences are formed and leverage these insights prior to testing. This involves in-depth scientific modelling, detailed context and personality profiles, consumer touchpoints, and more.\u003C\u002Fp>\n","\u002Fdigital-experience\u002Fbehavioural-science\u002F",{"title":58,"content":59,"link":6},"Market Research","\u003Cp>We help brands orient themselves in the marketplace by gaining an understanding of their target audience with brand tracking, market research surveys and focus groups to understand how people perceive your brand and your marketing communications.\u003C\u002Fp>\n",{"acf_fc_layout":61,"reduced":26,"top_overlap":41,"bottom_underlap":41,"disable_observer":-1,"style":62,"layout":45,"testimonials":63},"testimonials","light",[64,70,75],{"quote":65,"logo":66,"logo_width":67,"logo_height":67,"author":68,"byline":69},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"quote":71,"logo":72,"logo_width":67,"logo_height":67,"author":73,"byline":74},"\u003Cp>Thank you to the wider Impression team for being so great. You are by far one of the strongest agencies we work with beyond just results, you have really set the bar with ways of working\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","The Ecommerce Team","Clarins",{"quote":76,"logo":77,"logo_width":67,"logo_height":67,"author":78,"byline":79},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Matthew Erskine","Marketing Manager, Marmalade",{"acf_fc_layout":81,"reduced":26,"top_overlap":41,"bottom_underlap":41,"disable_observer":-1,"style":82,"layout":83,"heading":84,"intro":85,"cta_text":86,"cta_link":87,"columns":44,"show_steps":19,"grid_items":88},"large_column_text","yellow","content_grid","Our approach to user research","\u003Cp>We understand that research needs to move at the speed of business.  High-quality research helps businesses to make the right decisions in a timely fashion. \u003C\u002Fp>\n\u003Cp>We use a blended quantitative and qualitative approach which helps to establish what is happening and why it is happening. This then puts us in a place to understand how best to act in order to produce the best possible outcomes for our clients. \u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F",[89,92,95,98],{"text":90,"title":91},"\u003Cp>We have a full research suite including experimentation software, Userlytics, Hotjar, Attention Mapping Software, Optimal Workshop and other platforms that allows us to perform in-depth statistical analysis with both parametric and nonparametric data sets. We gain understanding of the relationships and correlations between different types of behaviours and deliver the right outcomes for your business.\u003C\u002Fp>\n","Quantitative research",{"text":93,"title":94},"\u003Cp>Delivering the ‘why’: why are users drawn to certain digital experiences, and what influences their choice of brands and purchases? Qualitative research is all about uncovering the mental models and short-hand thinking people use when making decisions, unearthing rich real-world insights from your customers in their own words.\u003C\u002Fp>\n","Qualitative research",{"text":96,"title":97},"\u003Cp>Creating new ideas, concepts and thinking. This type of research is aimed at surfacing customer thinking and growth potential. This type of research can innovate new products and services. This involves workshop style sessions with customers and clients as well as experimentation to understand opportunities to create value.\u003C\u002Fp>\n","Generative research",{"text":99,"title":100},"\u003Cp>Research that is designed to examine a digital experience to understand how it can be optimised. This could take the form of Google Analytics analysis or user research studies. The goal here is to streamline an idea or marketing communication that already exists.\u003C\u002Fp>\n","Diagnostic research",{"acf_fc_layout":25,"reduced":26,"top_overlap":102,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":103,"container":104,"gutter":-1,"left_gutter":105,"position":6,"image":106,"image_width":107,"image_height":33,"alt":108},"large","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fbenross-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,"benross",{"acf_fc_layout":110,"reduced":26,"top_overlap":41,"bottom_underlap":41,"disable_observer":-1,"heading":111,"faqs":112},"faqs","User research FAQs",[113,116,119],{"title":114,"text":115},"Why do user research?","\u003Cp>Business is a rapidly changing, dynamic landscape, and it’s important to understand shifts in the market to seize opportunities and develop competitive advantage. By reducing the amount of assumptions in business decision making we can reduce risk to revenue and support new revenue opportunities. \u003C\u002Fp>\n\u003Cp>Being informed of customer choices and motivations we can better cater to customers, allowing us to tailor offerings to suit their needs and outmanoeuvre the competition.\u003C\u002Fp>\n\u003Cp>Measuring performance and understanding the opportunities to refine marketing communications we reduce ROAS and seek to drive higher ROI. \u003C\u002Fp>\n\u003Cp>Data informed decision making puts businesses in the driving seat as they are more able to spot and adapt to change quickly.\u003C\u002Fp>\n",{"title":117,"text":118},"Will user research slow down the process?","\u003Cp>Undertaking research and benchmarking as part of BAU means that you will learn what works for your business and customers. In turn, this reduces wasted effort on things that don’t deliver results, allowing you to better invest time in things that do and increasing overall efficiency. \u003C\u002Fp>\n\u003Cp>User research comes in all shapes and sizes. Understanding the amount of opportunity and risk will help to guide how much time and resource you should invest to safeguard your activities and maximise on investment.\u003C\u002Fp>\n",{"title":120,"text":121},"Is user research expensive?","\u003Cp>Impression’s user research offering can be constructed around the needs of our clients. Ultimately, the amount of investment should reflect the size of the prize and the risk of loss of revenue. For example if you are heavily investing in paid media then you should be using a small percentage of that budget to optimise targeting and improve creative executions. If done correctly there will be a higher return on investment despite a lower overall spend as your communications will become more effective.\u003C\u002Fp>\n",{"acf_fc_layout":123,"reduced":26,"top_overlap":41,"bottom_underlap":41,"disable_observer":-1,"heading":124,"style":125,"cta_link":126,"cta_text":127,"services":128},"related_services","User research related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[129,133,137],{"title":130,"link":131,"description":132},"CRO","\u002Fdigital-experience\u002Fcro\u002F","Conversion rate optimisation (CRO) drives more conversions from your site’s traffic. We research and experiment to understand your customers, optimising touchpoints at every stage of the funnel.",{"title":134,"link":135,"description":136},"Digital Experience","\u002Fdigital-experience\u002F","Digital experience is about leveraging data science and user research to create compelling user experiences.",{"title":138,"link":56,"description":139},"Behavioural Science","Behaviour science for businesses aims to provide insights that combine human psychology and business needs.",{"acf_fc_layout":141,"reduced":26,"top_overlap":41,"bottom_underlap":41,"disable_observer":-1,"heading":142,"title":143,"intro":144},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[147,150,151],{"path":148,"name":149},"\u002F","Home",{"path":135,"name":134},{"path":152,"name":153},null,"User Research",{"title":155,"script":156,"meta":280,"link":323},"User Research Services | UX & Market insights | Impression",[157],{"type":158,"key":159,"innerHTML":160},"application\u002Fld+json","yoast-json-ld",{"@context":161,"@graph":162},"https:\u002F\u002Fschema.org",[163,174,186,198,265],{"@type":164,"@id":165,"url":165,"name":155,"isPartOf":166,"datePublished":168,"dateModified":169,"description":170,"breadcrumb":171,"inLanguage":173},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-experience\u002Fuser-research\u002F",{"@id":167},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2023-09-19T15:55:38+00:00","2025-03-13T14:50:21+00:00","Connect with your audience and customers through Impression's user research services. 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Get in touch with us if you think we can work together.","01158 242 212",{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[226,235,247],{"@type":227,"name":228,"geo":229,"address":233,"photo":206,"telephone":234},"Place","Impression Digital - Nottingham",{"@type":230,"latitude":231,"longitude":232},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},"+44 01158 242 212",{"@type":227,"name":236,"geo":237,"address":240,"photo":245,"telephone":246},"Impression Digital - London",{"@type":230,"latitude":238,"longitude":239},"51.50237208377361","-0.09229841534284115",{"@type":219,"streetAddress":241,"addressLocality":242,"addressRegion":243,"postalCode":244,"addressCountry":224},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":227,"name":248,"geo":249,"address":252},"Impression Digital - New York",{"@type":230,"latitude":250,"longitude":251},"40.726722746949","-74.00527778220652",{"@type":219,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"160 Varick St","New York","NY","10013","USA",[259,262,264],{"@type":260,"name":261},"Country","Worldwide",{"@type":260,"name":263},"GBR",{"@type":260,"name":257},{"@type":266,"mainEntity":267,"@id":279,"url":165},"FAQPage",[268,273,276],{"@type":269,"name":114,"acceptedAnswer":270},"Question",{"@type":271,"text":272},"Answer","\u003Cp>Business is a rapidly changing, dynamic landscape, and it’s important to understand shifts in the market to seize opportunities and develop competitive advantage. By reducing the amount of assumptions in business decision making we can reduce risk to revenue and support new revenue opportunities. \u003C\u002Fp>\n\u003Cp>Being informed of customer choices and motivations we can better cater to customers, allowing us to tailor offerings to suit their needs and outmanoeuvre the competition.\u003C\u002Fp>\n\u003Cp>Measuring performance and understanding the opportunities to refine marketing communications we reduce ROAS and seek to drive higher ROI. \u003C\u002Fp>\n\u003Cp>Data informed decision making puts businesses in the driving seat as they are more able to spot and adapt to change quickly.\u003C\u002Fp>",{"@type":269,"name":117,"acceptedAnswer":274},{"@type":271,"text":275},"\u003Cp>Undertaking research and benchmarking as part of BAU means that you will learn what works for your business and customers. In turn, this reduces wasted effort on things that don’t deliver results, allowing you to better invest time in things that do and increasing overall efficiency. \u003C\u002Fp>\n\u003Cp>User research comes in all shapes and sizes. Understanding the amount of opportunity and risk will help to guide how much time and resource you should invest to safeguard your activities and maximise on investment.\u003C\u002Fp>",{"@type":269,"name":120,"acceptedAnswer":277},{"@type":271,"text":278},"\u003Cp>Impression’s user research offering can be constructed around the needs of our clients. Ultimately, the amount of investment should reflect the size of the prize and the risk of loss of revenue. For example if you are heavily investing in paid media then you should be using a small percentage of that budget to optimise targeting and improve creative executions. If done correctly there will be a higher return on investment despite a lower overall spend as your communications will become more effective.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-experience\u002Fuser-research\u002F#faqpage",[281,283,286,289,292,294,296,298,300,303,305,308,311,314,317,320],{"name":282,"content":170},"description",{"name":284,"content":285},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":287,"content":288},"og:locale","en_GB",{"property":290,"content":291},"og:type","article",{"property":293,"content":155},"og:title",{"property":295,"content":170},"og:description",{"property":297,"content":165},"og:url",{"property":299,"content":188},"og:site_name",{"property":301,"content":302},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":304,"content":169},"article:modified_time",{"property":306,"content":307},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":309,"content":310},"og:image:width",1200,{"property":312,"content":313},"og:image:height",630,{"property":315,"content":316},"og:image:type","image\u002Fjpeg",{"name":318,"content":319},"twitter:card","summary_large_image",{"name":321,"content":322},"twitter:site","@impressiontalk",[]]