[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fdigital-experience":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":250,"breadcrumbs":262,"head":269},"2023-09-19T15:41:00",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-24873","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":62},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"Digital Experience Agency","Generate revenue by creating an optimised and compelling digital experience","\u003Cp>Deliver digital projects with a serious ROI. Digital experience is about leveraging data science and user research to create compelling user experiences. Using UX Research and design practices we can go from optimising existing landing pages and ecommerce websites through to full large-scale digital transformation projects.\u003C\u002Fp>\n",[24,52],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":36,"menu_order":29,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},35165,"WHITE_NDA_Best-Large-Digital-Agency-of-the-Year-2025","bKtfrVFn-WHITE_NDA_Best-Large-Digital-Agency-of-the-Year-2025.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FbKtfrVFn-WHITE_NDA_Best-Large-Digital-Agency-of-the-Year-2025.svg","\u002Fdigital-marketing\u002Fstrategy\u002Fwhite_nda_best-large-digital-agency-of-the-year-2025-3\u002F","12","white_nda_best-large-digital-agency-of-the-year-2025-3","inherit",108,"2025-10-29 16:57:32","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",386,323,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":45,"medium":30,"medium-width":46,"medium-height":47,"medium_large":30,"medium_large-width":48,"medium_large-height":49,"large":30,"large-width":48,"large-height":49,"1536x1536":30,"1536x1536-width":41,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":41,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":41,"post-thumbnail-height":42,"12_col":30,"12_col-width":41,"12_col-height":42,"default_landscape":30,"default_landscape-width":41,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":41,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":41,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":41,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":41,"9_col_rectangle-height":42,"11_col":30,"11_col-width":41,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":41,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":50,"rectangular_thumbnail-height":51},640,533,200,167,700,583,359,300,{"image":53,"url":6},{"ID":54,"id":54,"title":55,"filename":56,"filesize":29,"url":57,"link":58,"alt":6,"author":32,"description":6,"caption":6,"name":59,"status":34,"uploaded_to":35,"date":60,"modified":60,"menu_order":29,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":61},35163,"WHITE_GAA_Independent-Agency-of-the-Year-2025","PKDNqtw2-WHITE_GAA_Independent-Agency-of-the-Year-2025.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FPKDNqtw2-WHITE_GAA_Independent-Agency-of-the-Year-2025.svg","\u002Fdigital-marketing\u002Fstrategy\u002Fwhite_gaa_independent-agency-of-the-year-2025-2\u002F","white_gaa_independent-agency-of-the-year-2025-2","2025-10-29 16:45:51",{"thumbnail":57,"thumbnail-width":44,"thumbnail-height":45,"medium":57,"medium-width":46,"medium-height":47,"medium_large":57,"medium_large-width":48,"medium_large-height":49,"large":57,"large-width":48,"large-height":49,"1536x1536":57,"1536x1536-width":41,"1536x1536-height":42,"2048x2048":57,"2048x2048-width":41,"2048x2048-height":42,"post-thumbnail":57,"post-thumbnail-width":41,"post-thumbnail-height":42,"12_col":57,"12_col-width":41,"12_col-height":42,"default_landscape":57,"default_landscape-width":41,"default_landscape-height":42,"default_portrait":57,"default_portrait-width":41,"default_portrait-height":42,"6_col_and_margin_short":57,"6_col_and_margin_short-width":41,"6_col_and_margin_short-height":42,"11_col_and_margin":57,"11_col_and_margin-width":41,"11_col_and_margin-height":42,"9_col_rectangle":57,"9_col_rectangle-width":41,"9_col_rectangle-height":42,"11_col":57,"11_col-width":41,"11_col-height":42,"staff_image_696_600":57,"staff_image_696_600-width":41,"staff_image_696_600-height":42,"rectangular_thumbnail":57,"rectangular_thumbnail-width":50,"rectangular_thumbnail-height":51},[63,74,78,112,131,160,168,181,227,245],{"acf_fc_layout":64,"reduced":65,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"style":-1,"layout":-1,"size":67,"container":68,"gutter":-1,"left_gutter":6,"position":69,"image":70,"image_width":71,"image_height":72,"alt":73},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Ftom-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C325%2C3395%2C1119&w=2640",2640,870,"tom-1",{"acf_fc_layout":75,"reduced":65,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":76,"content":77},"full_width_text","How digital experience services help your business","\u003Cp class=\"intro\">Marketers from across all industries are under more pressure than ever to convert their traffic into conversions. But converting audiences is easier said than done and there’s no all-in-one solution to boosting your website’s conversion rate. This is where Digital Experience steps in.\u003C\u002Fp>\n\u003Cp>By conducting ongoing experimentation with the design and functionality of your website via A\u002FB and MVT testing, we can develop optimised experiences that leverage digital psychology and behavioural science.\u003C\u002Fp>\n\u003Cp>Digital experience is a space that looks at the forefront of digital innovation allowing you to test new ideas and develop learning that can help to digitally transform your business. The ultimate goal of this is to increase the return on your advertising spend (ROAS) and decrease your cost per acquisition (CPA). This is achieved through the creation of targeted and personalised experiences, such as landing pages, that encourage users to take a specific action, whether this is a form completion or a purchase.\u003C\u002Fp>\n\u003Cp>Working with a digital experience agency enables you to build emotional connections between your brand and your users. By understanding their motivational needs and innate perception of your brand you can refine your digital presence accordingly, creating curated brand experiences which go straight to the heart of your users. When combined with \u003Ca href=\"\u002Fdigital-experience\u002Fmarketing-automation\u002F\">marketing automation\u003C\u002Fa> funnels, you can create bespoke customer experience journeys that foster greater lifetime value.\u003C\u002Fp>\n",{"acf_fc_layout":79,"reduced":65,"top_overlap":66,"bottom_underlap":80,"disable_observer":-1,"heading":81,"intro":82,"columns":83,"style":84,"layout":85,"grid_items":86},"linked_content_grid","none","Digital experience services we offer","\u003Cp>Together, we can help you build clear and accessible digital experiences that meet a diverse range of customer needs whilst delivering growth for your business. Explore our range of digital experience services:\u003C\u002Fp>\n","3","dark","left-margin",[87,91,95,98,102,105,109],{"title":88,"content":89,"link":90},"Conversion rate optimisation","\u003Cp>Using research and experimentation to make your existing traffic work harder, resulting in reduced advertising costs and increased conversion rates. We have a wealth of experience running A\u002FB and MVT tests for a wide range of global brands.\u003C\u002Fp>\n","\u002Fdigital-experience\u002Fcro\u002F",{"title":92,"content":93,"link":94},"User research","\u003Cp>Gain a deeper understanding of your users pressure points, mental models and motivations. Utilise insights to make better personalised designs and experiences, and help inform where you can take your business next.\u003C\u002Fp>\n","\u002Fdigital-experience\u002Fuser-research\u002F",{"title":96,"content":97,"link":6},"UX design","\u003Cp>Utilise tried-and-tested, cutting-edge design thinking to build customer-centric wireframes right the way through to high-definition pixel perfect pages.\u003C\u002Fp>\n",{"title":99,"content":100,"link":101},"Marketing automation","\u003Cp>From Segmentation through to personalisation our marketing automation services offer a full spectrum of services including: database management, singular customer view CRM Strategy, email design and build, SMS and push marketing.\u003C\u002Fp>\n","\u002Fdigital-experience\u002Fmarketing-automation\u002F",{"title":103,"content":104,"link":6},"Digital transformation","\u003Cp>Be at the forefront of the digital age. With expertise in project management and delivering large and complex digital experiences from concept through to execution and aftercare, we can help you navigate each step of the journey.\u003C\u002Fp>\n",{"title":106,"content":107,"link":108},"Behavioural science consulting","\u003Cp>Leverage our behavioural science matrix and team of consultants and researchers to understand what makes your audience tick, how they purchase the goods that they buy and why. From this, we can provide you with advice and insight that’s best in class.\u003C\u002Fp>\n","\u002Fdigital-experience\u002Fbehavioural-science\u002F",{"title":110,"content":111,"link":6},"Customer experience","\u003Cp>Also known as CX, customer experience is about exceeding their expectations when it comes to using your online platform, products and services. It’s key to understanding their journey from prospect to customer and provides insight into how you can grow lifetime value and turn them from customers into brand advocates.\u003C\u002Fp>\n",{"acf_fc_layout":113,"reduced":65,"top_overlap":80,"bottom_underlap":66,"disable_observer":-1,"style":18,"layout":85,"testimonials":114},"testimonials",[115,121,126],{"quote":116,"logo":117,"logo_width":118,"logo_height":118,"author":119,"byline":120},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"quote":122,"logo":123,"logo_width":118,"logo_height":118,"author":124,"byline":125},"\u003Cp>Thank you to the wider Impression team for being so great. You are by far one of the strongest agencies we work with beyond just results, you have really set the bar with ways of working\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","The Ecommerce Team","Clarins",{"quote":127,"logo":128,"logo_width":118,"logo_height":118,"author":129,"byline":130},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"acf_fc_layout":132,"reduced":65,"top_overlap":80,"bottom_underlap":80,"disable_observer":-1,"style":133,"layout":134,"heading":135,"intro":136,"cta_text":6,"cta_link":6,"columns":137,"show_steps":19,"grid_items":138},"large_column_text","blue","content_grid","Our approach to digital experience","\u003Cp>Our approach to digital experience focuses around our team manifesto and core principles. We use these to guide our approach and hold ourselves to the highest possible standards.\u003C\u002Fp>\n","2",[139,142,145,148,151,154,157],{"text":140,"title":141},"\u003Cp>We lead by using comprehensive research backed by data analysis and insight. Using this approach, you can ensure the success of your digital experience strategy without relying on guesswork or bias.\u003C\u002Fp>\n","Evidence first",{"text":143,"title":144},"\u003Cp>We believe in the use of mixed methods research which uses both quantitative and qualitative to find out how and why behaviour is occurring. This can include hands-on user testing, survey research, gap analysis, statistical inference and more.\u003C\u002Fp>\n","Blended research",{"text":146,"title":147},"\u003Cp>Almost all successful experiments have a strongly formed hypothesis. Throughout the process, we adopt a test and learn approach to build insight and knowledge to better inform our testing hypothesis and on-going experimentation.\u003C\u002Fp>\n","Experiment & learn",{"text":149,"title":150},"\u003Cp>Whilst experimenting and testing can boil down to  1s and 0s, we don’t get lost in the spreadsheets. Our approach is human-first, ensuring that we are designing and creating experiences on behalf of real people.\u003C\u002Fp>\n","Keeping it human",{"text":152,"title":153},"\u003Cp>Our ultimate goal is to drive growth for your business and to overcome challenges that stop your business from where it wants to be. With this in mind, we want to collaborate with you to create clear objectives which focus on delivering results for both you and your customers.\u003C\u002Fp>\n","Objective & tangible",{"text":155,"title":156},"\u003Cp>No business needs are the same and this requires us to be adaptable in our approach to crafting bespoke digital experiences that best suit your needs. We are able to adjust our practices that deliver the best possible results based on your situation.\u003C\u002Fp>\n","Flexible & customisable",{"text":158,"title":159},"\u003Cp>We believe in an accessible internet for everybody. Our ethos in our approach to digital experience is based on a belief in fair and honest treatment for our designers and those who we design for.\u003C\u002Fp>\n","Ethical & accessible",{"acf_fc_layout":64,"reduced":65,"top_overlap":161,"bottom_underlap":66,"disable_observer":-1,"style":-1,"layout":-1,"size":162,"container":163,"gutter":-1,"left_gutter":164,"position":6,"image":165,"image_width":166,"image_height":72,"alt":167},"large","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fclaire-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,"claire-1",{"acf_fc_layout":169,"reduced":65,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":170,"faqs":171},"faqs","Digital experience FAQs",[172,175,178],{"title":173,"text":174},"What is a digital experience?","\u003Cp>Digital experience is anything that causes a person to feel something or can be interacted with on a digital platform. Think of this as everything from a YouTube short to a fully fledged ecommerce website. Every digital experience has an impact on the person who views it. Understanding how digital experiences are engaged from a human perspective is key to improving  user experience and conversion rates, which ultimately drives business growth.\u003C\u002Fp>\n",{"title":176,"text":177},"How do I improve the digital experience my business offers?","\u003Cp>Before you can improve your digital experience, you need to understand who your users are and what they want. Without research it is impossible to understand this based on the truth that you are not your user group. Once you understand your user group you can start to use behavioural science and experimentation to influence your users and improve your digital experience.  This usually involves either increasing the user’s motivation to take an action or simplifying the task required in order to complete the behaviour. This could involve editing a video to make the brand stand out more or simplifying the copy in an social media advert or redesigning a landing or iteratively experimenting with a checkout page.\u003C\u002Fp>\n",{"title":179,"text":180},"How do I benchmark digital experience?","\u003Cp>The real challenge is that your group of users and potential customers are unique to you. Therefore it is unhelpful to benchmark against competitors without also focusing internally on your customers and benchmarking against yourself periodically.\u003Cbr \u002F>\nThere are a number of metrics and techniques that can be used to benchmark digital experience. Some of these fall under the banner of digital analytics, such as engagement rates, conversion rates, events and goal completions. These can be reflected periodically to understand how users are interacting with the website.\u003Cbr \u002F>\nAnother series of measures that could be used are measures like NET promoter score, market research studies. This should be done alongside UX Research techniques that include UX Lab studies, heatmaps, scroll maps, attention mapping tools and more.\u003C\u002Fp>\n",{"acf_fc_layout":182,"reduced":65,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":183,"cta_text":184,"cta_link":185,"items":186},"related_module","Related Digital Experience resources","See all articles","\u002Fblog\u002F",[187,205,217],{"type_key":188,"title":189,"excerpt":190,"to":191,"postedAt":192,"readingTime":193,"image":194,"authors":195,"category":202},"post","ComplE-E-A-T: A framework to unite SEO and CRO strategy","\u003Cp>Historically, getting SEO and CRO teams to align on strategy and agree on the needs of a website has been challenging for marketing and product teams alike. This is despite both of their motivations requiring user-centricity. SEO tactics can easily sway towards influencing search engines only to build organic visibility, losing sight of user needs […]\u003C\u002Fp>\n","\u002Fblog\u002Fcomple-e-a-t-a-framework\u002F","2026-07-07T13:37:39",11,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Fakira-hojo-cI-Ctf3PRPs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C1717%2C2400%2C960&w=750",[196,199],{"name":197,"image":198},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":200,"image":201},"Isabel Nunez-Lopez","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FIsabel-Nunez-Lopez.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":203,"name":204},"\u002Fblog\u002Fcategory\u002Fcro\u002F","CRO",{"type_key":188,"title":206,"excerpt":207,"to":208,"postedAt":209,"readingTime":210,"image":211,"authors":212,"category":216},"Creative Testing and Experimentation – Tailored Ads, UGC, and stakeholder buy-in [Video]","\u003Cp>Did you know that creative is responsible for 86% of sales lift in digital ads? Isabella and Mike explore the importance of high-quality tailored creative in the digital advertising space. Isabella discusses several approaches and helpful tools for creating high-performing ads, focussing on testing and experimentation. Ready to start working with a leading Performance Creative […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreative-testing-and-experimentation\u002F","2025-07-22T09:58:43",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FTMMS_Video_Isabella_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[213],{"name":214,"image":215},"Michael Weir","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FMichael-Weir.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":203,"name":204},{"type_key":188,"title":218,"excerpt":219,"to":220,"postedAt":221,"readingTime":222,"image":223,"authors":224,"category":226},"Optimising website performance with a total testing approach to digital experience and SEO [Video]","\u003Cp>Impression’s Head of Behavioural Science, Mike Weir and Head of SEO Performance, Charlie Norledge explore how siloed departments can cause challenges for digital teams when it comes to creating optimal digital experience for users. Charlie explores why better communication is required between teams to create an integrated approach to SEO and digital experience, as sometimes […]\u003C\u002Fp>\n","\u002Fblog\u002Foptimising-website-performance-total-testing\u002F","2024-08-30T08:55:39",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FTMMS_Video_Charlie_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[225],{"name":214,"image":215},{"to":203,"name":204},{"acf_fc_layout":228,"reduced":65,"top_overlap":80,"bottom_underlap":80,"disable_observer":-1,"heading":229,"style":133,"cta_link":230,"cta_text":231,"services":232},"related_services","Digital experience related services","\u002Fdigital-marketing\u002F","See all digital marketing services",[233,237,241],{"title":234,"link":235,"description":236},"SEO","\u002Fseo\u002F","SEO works to push your website’s rankings on search engines to the next level, driving organic traffic to your site.",{"title":238,"link":239,"description":240},"Paid Media","\u002Fpaid-media\u002F","Paid media gets your business in front of your target audience across multiple platforms on the web and on social media.",{"title":242,"link":243,"description":244},"Digital PR","\u002Fpr-social\u002Fdigital-pr\u002F","Raise awareness of your brand and build out your backlink portfolio of your domain to establish authority in your industry.",{"acf_fc_layout":246,"reduced":65,"top_overlap":80,"bottom_underlap":80,"disable_observer":-1,"heading":247,"title":248,"intro":249},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[251,254,257,259],{"rel":252,"href":253},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-experience\u002F",{"rel":255,"href":253,"hreflang":256},"alternate","en-gb",{"rel":255,"href":253,"hreflang":258},"x-default",{"rel":255,"href":260,"hreflang":261},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fdigital-experience\u002F","en-us",[263,266],{"path":264,"name":265},"\u002F","Home",{"path":267,"name":268},null,"Digital Experience",{"title":270,"script":271,"meta":391,"link":434},"Digital Experience Agency | London & Nottingham | Impression",[272],{"type":273,"key":274,"innerHTML":275},"application\u002Fld+json","yoast-json-ld",{"@context":276,"@graph":277},"https:\u002F\u002Fschema.org",[278,288,297,309,376],{"@type":279,"@id":253,"url":253,"name":270,"isPartOf":280,"datePublished":282,"dateModified":283,"description":284,"breadcrumb":285,"inLanguage":287},"WebPage",{"@id":281},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2023-09-19T15:41:00+00:00","2026-09-25T09:13:30+00:00","A digital experience agency that puts your customer's and business’s needs first by creating optimised digital experiences that generate revenue.",{"@id":286},"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-experience\u002F#breadcrumb","en",{"@type":289,"@id":286,"itemListElement":290},"BreadcrumbList",[291,295],{"@type":292,"position":293,"name":265,"item":294},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":292,"position":296,"name":268},2,{"@type":298,"@id":281,"url":294,"name":299,"description":6,"publisher":300,"inLanguage":302,"potentialAction":303},"WebSite","Impression",{"@id":301},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":304,"target":305,"query-input":308},"SearchAction",{"@type":306,"urlTemplate":307},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":310,"@id":301,"name":299,"url":294,"logo":311,"image":317,"sameAs":318,"@context":322,"email":323,"foundingDate":324,"legalName":325,"vatID":326,"description":327,"telephone":328,"address":329,"location":336,"areaServed":369},"Organization",{"@type":312,"inLanguage":302,"@id":313,"url":314,"contentUrl":314,"width":315,"height":316,"caption":299},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[319,320,321],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[337,346,358],{"@type":338,"name":339,"geo":340,"address":344,"photo":317,"telephone":345},"Place","Impression Digital - Nottingham",{"@type":341,"latitude":342,"longitude":343},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},"+44 01158 242 212",{"@type":338,"name":347,"geo":348,"address":351,"photo":356,"telephone":357},"Impression Digital - London",{"@type":341,"latitude":349,"longitude":350},"51.50237208377361","-0.09229841534284115",{"@type":330,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":335},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":338,"name":359,"geo":360,"address":363},"Impression Digital - New York",{"@type":341,"latitude":361,"longitude":362},"40.726722746949","-74.00527778220652",{"@type":330,"streetAddress":364,"addressLocality":365,"addressRegion":366,"postalCode":367,"addressCountry":368},"160 Varick St","New York","NY","10013","USA",[370,373,375],{"@type":371,"name":372},"Country","Worldwide",{"@type":371,"name":374},"GBR",{"@type":371,"name":368},{"@type":377,"mainEntity":378,"@id":390,"url":253},"FAQPage",[379,384,387],{"@type":380,"name":173,"acceptedAnswer":381},"Question",{"@type":382,"text":383},"Answer","\u003Cp>Digital experience is anything that causes a person to feel something or can be interacted with on a digital platform. Think of this as everything from a YouTube short to a fully fledged ecommerce website. Every digital experience has an impact on the person who views it. Understanding how digital experiences are engaged from a human perspective is key to improving  user experience and conversion rates, which ultimately drives business growth.\u003C\u002Fp>",{"@type":380,"name":176,"acceptedAnswer":385},{"@type":382,"text":386},"\u003Cp>Before you can improve your digital experience, you need to understand who your users are and what they want. Without research it is impossible to understand this based on the truth that you are not your user group. Once you understand your user group you can start to use behavioural science and experimentation to influence your users and improve your digital experience.  This usually involves either increasing the user’s motivation to take an action or simplifying the task required in order to complete the behaviour. This could involve editing a video to make the brand stand out more or simplifying the copy in an social media advert or redesigning a landing or iteratively experimenting with a checkout page.\u003C\u002Fp>",{"@type":380,"name":179,"acceptedAnswer":388},{"@type":382,"text":389},"\u003Cp>The real challenge is that your group of users and potential customers are unique to you. Therefore it is unhelpful to benchmark against competitors without also focusing internally on your customers and benchmarking against yourself periodically.\u003Cbr \u002F>\nThere are a number of metrics and techniques that can be used to benchmark digital experience. Some of these fall under the banner of digital analytics, such as engagement rates, conversion rates, events and goal completions. These can be reflected periodically to understand how users are interacting with the website.\u003Cbr \u002F>\nAnother series of measures that could be used are measures like NET promoter score, market research studies. This should be done alongside UX Research techniques that include UX Lab studies, heatmaps, scroll maps, attention mapping tools and more.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-experience\u002F#faqpage",[392,394,397,400,403,405,407,409,411,414,416,419,422,425,428,431],{"name":393,"content":284},"description",{"name":395,"content":396},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":398,"content":399},"og:locale","en_GB",{"property":401,"content":402},"og:type","article",{"property":404,"content":270},"og:title",{"property":406,"content":284},"og:description",{"property":408,"content":253},"og:url",{"property":410,"content":299},"og:site_name",{"property":412,"content":413},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":415,"content":283},"article:modified_time",{"property":417,"content":418},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":420,"content":421},"og:image:width",1200,{"property":423,"content":424},"og:image:height",630,{"property":426,"content":427},"og:image:type","image\u002Fjpeg",{"name":429,"content":430},"twitter:card","summary_large_image",{"name":432,"content":433},"twitter:site","@impressiontalk",[]]