[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fcrm":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":259,"breadcrumbs":260,"head":267},"2023-01-04T14:22:27",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-20655","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":114},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","dark",false,"CRM Agency","Unlock the full power of your data with CRM integration & management solutions","\u003Cp>CRM & Marketing Automation platforms are your source of truth for your customer data, lifetime value calculations, touchpoint tracking, and reporting. 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13:40:31",2500,{"thumbnail":109,"thumbnail-width":44,"thumbnail-height":44,"medium":109,"medium-width":45,"medium-height":45,"medium_large":109,"medium_large-width":46,"medium_large-height":46,"large":109,"large-width":46,"large-height":46,"1536x1536":109,"1536x1536-width":76,"1536x1536-height":76,"2048x2048":109,"2048x2048-width":79,"2048x2048-height":79,"post-thumbnail":109,"post-thumbnail-width":83,"post-thumbnail-height":83,"12_col":109,"12_col-width":86,"12_col-height":86,"default_landscape":109,"default_landscape-width":89,"default_landscape-height":89,"default_portrait":109,"default_portrait-width":89,"default_portrait-height":89,"6_col_and_margin_short":109,"6_col_and_margin_short-width":86,"6_col_and_margin_short-height":86,"11_col_and_margin":109,"11_col_and_margin-width":86,"11_col_and_margin-height":86,"9_col_rectangle":109,"9_col_rectangle-width":96,"9_col_rectangle-height":96,"11_col":109,"11_col-width":86,"11_col-height":86,"staff_image_696_600":109,"staff_image_696_600-width":89,"staff_image_696_600-height":89,"rectangular_thumbnail":109,"rectangular_thumbnail-width":103,"rectangular_thumbnail-height":103},[115,124,128,145,161,167,184,235,254],{"acf_fc_layout":116,"reduced":117,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"style":-1,"layout":-1,"size":119,"container":120,"gutter":-1,"left_gutter":6,"position":121,"image":122,"image_width":98,"image_height":86,"alt":123},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Ftom-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C325%2C3395%2C1119&w=2640","tom-1",{"acf_fc_layout":125,"reduced":117,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"heading":126,"content":127},"full_width_text","How CRM integration services help your business","\u003Cp class=\"intro\">In the digital world, first-party data and digital measurement are becoming increasingly vital to support any business’ marketing operations.\u003C\u002Fp>\n\u003Cp>Whether you’re looking for nurture campaigns through an inbound marketing strategy, or nurturing your existing prospects or customers through marketing automation, you need a capable partner that’s used to customer acquisition strategies to get the most out of your investment.\u003C\u002Fp>\n\u003Cp>To gain a complete picture of customer data, many businesses use customer relationship management (CRM) systems and \u003Ca href=\"\u002Fdigital-experience\u002Fmarketing-automation\u002F\">Marketing Automation\u003C\u002Fa> platforms such as HubSpot, Klaviyo, Pipedrive, Zoho, Emarsys, and more as their one source of truth. But once we have customer data in one place, what can you do with it? And does it actually provide a complete, accurate, holistic view of your customer’s journey?\u003C\u002Fp>\n\u003Cp>Having access to connected data allows for the free-flowing of data from your CRM to your integrated third-party platforms, whether that’s a Marketing Automation platform such as Klayvio or a reporting platform like Looker Studio. Ensuring that your CRM software is integrated and synced correctly with advertising platforms, analytics and reporting software provides you with greater insights into your customer behaviour and needs. This makes sure that you can fully utilise your data when it comes to campaign activation, be that across SMS, Push Email, direct mail or paid media.\u003C\u002Fp>\n",{"acf_fc_layout":129,"reduced":117,"top_overlap":118,"bottom_underlap":130,"disable_observer":-1,"heading":131,"intro":132,"columns":133,"style":18,"layout":134,"grid_items":135},"linked_content_grid","none","CRM and Marketing Automation services we offer","\u003Cp>Mature your use of first-party customer data across conversion, nurture and loyalty with our range of platform support and done-for-you inbound marketing and \u003Ca href=\"\u002Fdigital-experience\u002Fmarketing-automation\u002F\">marketing automation\u003C\u002Fa> services.\u003C\u002Fp>\n","3","full-width",[136,139,142],{"title":137,"content":138,"link":6},"CRM set-up & integration","\u003Cp>We can be your partner in selecting, onboarding, customising and integrating your CRM or marketing automation platform of choice. Our team is experienced in auditing, recommending and migrating CRM software solutions that can help support and scale your business.\u003C\u002Fp>\n\u003Cp>Integrating your existing CRM data with third-party software & tools, as well as your own website’s customer events can help you unleash the full potential of your customer data to help you customise your communications content and timing.\u003C\u002Fp>\n",{"title":140,"content":141,"link":6},"Marketing Automation Agency","\u003Cp>Although we are platform agnostic and can work across numerous mid-market and enterprise marketing automation platforms, we have selected to be a Klaviyo Partner Agency due to its ease of integration with ecommerce platforms and advanced product \u003Ca href=\"\u002Fdigital-experience\u002Fmarketing-automation\u002F\">sales-based automation\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>We act as your in-house technical and CRM consultancy alongside offering full campaign management for your marketing automation programme. This includes periodic health checks, audience segmentation, drip and marketing automation campaigns, and feature upgrades where appropriate. With a highly-knowledgeable solutions team, we can identify opportunities on how you can get more from your CRM system.\u003C\u002Fp>\n",{"title":143,"content":144,"link":6},"Inbound Marketing Agency","\u003Cp>Across B2B service industries and some direct to consumer segments we attract potential customers to your business through a combination of SEO, paid advertising, landing page optimisation and convert them to customers through a solid CRM strategy tailored to your business.\u003C\u002Fp>\n\u003Cp>Inbound marketing is a well-practised and proven methodology of raising awareness of your brand in your prospects’ minds, inviting them to come to you, therefore avoiding costly and sometimes poorly targeted outreach methodologies.\u003C\u002Fp>\n",{"acf_fc_layout":146,"reduced":117,"top_overlap":130,"bottom_underlap":118,"disable_observer":-1,"style":147,"layout":148,"heading":149,"intro":150,"cta_text":151,"cta_link":152,"columns":153,"show_steps":19,"grid_items":154},"large_column_text","blue_background","content_grid","Our approach to CRM integration & management solutions","\u003Cp>As performance marketing and technology specialists, we make your data work harder for you. By providing CRM integration, campaign management, and data reporting solutions, we ensure that your data is fully connected and available for attribution analysis to measure the true and lifetime ROI of customers and advertising activations.\u003C\u002Fp>\n\u003Cp>As a CRM agency, we have extensive experience operating across multiple CRMs and integrated third-party platforms and we want to share that expertise with you. As an extension of your team, we can also provide 1-to-1 training to your team in order to get the most out of your CRM.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","2",[155,158],{"text":156,"title":157},"\u003Cp>Every business uses and utilises different CRMs in a variety of ways, that’s why we conduct bespoke audits to gain a greater understanding of your business, your business’ data maturity, and how and which data integrations, data pipelines or reporting can help achieve your business goals. We also provide on-going health checks feeding back on data quality issues and advising on best practice for CRM management.\u003C\u002Fp>\n","Auditing",{"text":159,"title":160},"\u003Cp>Where syncing isn’t a built-in option, we can offer data warehousing or bespoke solutions to achieve the same result. Through data warehousing, we can ensure data is synced through time or event-based data updates.\u003C\u002Fp>\n","Bespoke integration",{"acf_fc_layout":116,"reduced":117,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"style":-1,"layout":-1,"size":162,"container":163,"gutter":-1,"left_gutter":164,"position":6,"image":165,"image_width":85,"image_height":86,"alt":166},"full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Falexhowat-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","alexhowat-1",{"acf_fc_layout":168,"reduced":117,"top_overlap":130,"bottom_underlap":169,"disable_observer":-1,"heading":170,"faqs":171},"faqs","large","CRM FAQs",[172,175,178,181],{"title":173,"text":174},"What is Customer Relationship Management (CRM) software?","\u003Cp>Customer Relationship Management (CRM) software is a type of software used to manage customer data. It typically includes a wide range of features such as contact management, sales automation, marketing automation, customer service, and analytics.\u003C\u002Fp>\n",{"title":176,"text":177},"Why is CRM integration important?","\u003Cp>With CRM integration, you can transfer customer information easily between connected platforms, such as tracking and reporting technology. As your data is synchronised across all systems, you have a complete single customer view. You can gain a deeper, more accurate understanding of your customers and their journey.\u003C\u002Fp>\n",{"title":179,"text":180},"What is a Customer Data Platform?","\u003Cp>A customer data platform (CDP) is a type of software that collects customer data from multiple sources, such as web analytics, customer relationship management (CRM) systems, and social media platforms, and stores it in a central repository. It then uses insights to create a unified view of each customer, allowing businesses to have a more informed understanding of their customers and to use this knowledge to better target customers.\u003C\u002Fp>\n",{"title":182,"text":183},"Is CRM Integration GDPR compliant?","\u003Cp>Yes, CRM integration can be made GDPR compliant. Depending on the type of data stored in the CRM, it may require additional security measures to ensure that the data is stored securely and in a suitable territory. For all personal data used for marketing purposes, you must hold consent to do so to remain compliant with local data protection laws. \u003C\u002Fp>\n",{"acf_fc_layout":185,"reduced":117,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"heading":186,"layout":134,"cta_text":187,"style":188,"featured_post":-1,"posts":189},"blogs_module","CRM-related blogs","Read all articles","light",[190,204,218],{"title":191,"excerpt":192,"to":193,"postedAt":194,"readingTime":195,"image":196,"authors":197,"category":201},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[198],{"name":199,"image":200},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":202,"name":203},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"title":205,"excerpt":206,"to":207,"postedAt":208,"readingTime":209,"image":210,"authors":211,"category":215},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[212],{"name":213,"image":214},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":216,"name":217},"\u002Fblog\u002Fcategory\u002Fdata-engineering\u002F","Data Engineering",{"title":219,"excerpt":220,"to":221,"postedAt":222,"readingTime":223,"image":224,"authors":225,"category":232},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[226,229],{"name":227,"image":228},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":230,"image":231},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":233,"name":234},"\u002Fblog\u002Fcategory\u002Fai\u002F","AI",{"acf_fc_layout":236,"reduced":117,"top_overlap":118,"bottom_underlap":130,"disable_observer":-1,"heading":237,"style":238,"cta_link":239,"cta_text":240,"services":241},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[242,246,250],{"title":243,"link":244,"description":245},"Digital Marketing Strategy","\u002Fdigital-marketing\u002Fstrategy\u002F","You have the data, insights, and a deep understanding of your customer’s journey. Digital Strategy puts that data into action.",{"title":247,"link":248,"description":249},"Analytics","\u002Fanalytics\u002F","A correctly set-up analytics platform is a great source of data and a powerful tool to monitor your site’s performance.",{"title":251,"link":252,"description":253},"Tag Management","\u002Fmedia-solutions\u002Ftag-management\u002F","Effective web platform tag management allows digital marketers to easily capture and process user interactions.",{"acf_fc_layout":255,"reduced":117,"top_overlap":130,"bottom_underlap":130,"disable_observer":-1,"heading":256,"title":257,"intro":258},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[261,264],{"path":262,"name":263},"\u002F","Home",{"path":265,"name":266},null,"CRM",{"title":268,"script":269,"meta":392,"link":435},"CRM Agency | Bloomreach, Hubspot & Klaviyo Partner | Impression",[270],{"type":271,"key":272,"innerHTML":273},"application\u002Fld+json","yoast-json-ld",{"@context":274,"@graph":275},"https:\u002F\u002Fschema.org",[276,287,295,307,374],{"@type":277,"@id":278,"url":278,"name":268,"isPartOf":279,"datePublished":281,"dateModified":282,"description":283,"breadcrumb":284,"inLanguage":286},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fcrm\u002F",{"@id":280},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2023-01-04T14:22:27+00:00","2025-03-13T14:52:45+00:00","Leverage the power of your first-party data with an experienced CRM agency. 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