[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fcontent-marketing":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":148,"breadcrumbs":149,"head":156},"2020-03-12T16:15:03",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-70","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":142},[18,30,50,61,65,75,94,137],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":22,"disable_observer":-1,"style":-1,"layout":-1,"size":23,"container":24,"gutter":-1,"left_gutter":6,"position":25,"image":26,"image_width":27,"image_height":28,"alt":29},"banner",true,"small","none","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FZSSWuQHs-050720211625509306_impression-content-team.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"050720211625509306_impression-content-team.jpg",{"acf_fc_layout":31,"reduced":20,"top_overlap":21,"bottom_underlap":22,"disable_observer":-1,"heading":32,"intro":33,"columns":34,"style":35,"layout":36,"grid_items":37},"linked_content_grid","Our Content Marketing Services","\u003Cp>With a proven track record of delivering tangible growth for businesses across industries, we are confident as a trusted digital content marketing agency. You can expect our content marketing campaigns to cleverly dovetail with any existing activities you’re managing yourself or through your partners whilst also capitalising on \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> and \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> knowledge to get the best return for your investment.\u003C\u002Fp>\n","4","dark","left-margin",[38,41,44,47],{"title":39,"content":40,"link":6},"Campaign Ideation","\u003Cp>The details of your content marketing campaign will depend on your goals and aspirations. Our content marketing specialists work closely with you to understand your KPIs and craft effective strategies that are mapped against not just the audience but also their journey and online channels to reach them.\u003C\u002Fp>\n",{"title":42,"content":43,"link":6},"Concept Optimisation","\u003Cp>Your initial campaign idea is assessed for its potential benefits to ensure we get as much value from it as possible. Expect our SEO team to optimise content, our digital PR team to help find the news hooks and our paid media team to ensure everything is trackable.\u003C\u002Fp>\n",{"title":45,"content":46,"link":6},"Design & Build Content Marketing Assets","\u003Cp>Your content marketing campaign can be anything from a simple content hub right through to a large-scale interactive asset or tool; depending on your needs, we can brief your internal design\u002Fdev resource or use our own to deliver in a format your customers will love.\u003C\u002Fp>\n",{"title":48,"content":49,"link":6},"Content Promotion","\u003Cp>Content optimised for search, promoted through \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> and outreached by our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR experts\u003C\u002Fa> provides the best return on your investment, ensuring no promotion channels are left on the table and your content reaches your target audience directly. The aim here is to build – and keep building – audiences for your brand.\u003C\u002Fp>\n",{"acf_fc_layout":51,"reduced":20,"top_overlap":22,"bottom_underlap":21,"disable_observer":-1,"style":52,"layout":53,"heading":54,"intro":55,"cta_text":56,"cta_link":57,"columns":58,"show_steps":59,"grid_items":60},"large_column_text","blue_background","content_grid","Our approach to content marketing services","\u003Cp>Our content marketing service focuses on two core KPIs: audience expansion and data capture.\u003C\u002Fp>\n\u003Cp>This means that content marketing is ideal for any business looking to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Grow into new audiences\u003C\u002Fli>\n\u003Cli>Build a larger pool of proven audiences\u003C\u002Fli>\n\u003Cli>Create audiences for \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa> and \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F\">display remarketing\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Capture social data for organic social and paid social ads\u003C\u002Fli>\n\u003Cli>Capture email data for \u003Ca href=\"\u002Fblog\u002Femail-marketing\u002F\">email marketing\u003C\u002Fa> and the creation of lookalike audiences\u003C\u002Fli>\n\u003Cli>Get more value from \u003Ca href=\"\u002Fseo\u002Fon-site-content\u002F\">SEO content\u003C\u002Fa> tactics\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>We’re the content marketing agency of choice for a wide range of leading brands, having established a reputation for consistently delivering excellent results.\u003C\u002Fp>\n","Get in touch to learn more","\u002Fget-in-touch\u002F","1",false,[],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":22,"disable_observer":-1,"style":-1,"layout":-1,"size":23,"container":62,"gutter":-1,"left_gutter":6,"position":25,"image":63,"image_width":27,"image_height":28,"alt":64},"container","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fcontent-marketing-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","content-marketing-banner",{"acf_fc_layout":66,"reduced":20,"top_overlap":22,"bottom_underlap":22,"disable_observer":-1,"layout":67,"options":68,"text":69,"images":70},"image_text","image_left","single_image","\u003Ch2>How does content marketing help your business?\u003C\u002Fh2>\n\u003Cp>Content marketing is about engaging with your audience to attract customers, raise brand awareness and influence behaviour. Producing thin content across your blogs or social media won’t make your business stand out because everyone is doing it.\u003C\u002Fp>\n\u003Cp>At Impression, we are experts at creating content marketing assets whether you’re looking for a one-off show-stopping piece or a series of assets as part of a full-scale campaign that could include blogs, videos, social media posts, whitepapers and more.\u003C\u002Fp>\n\u003Cp>Our teams of seasoned writers, data-driven strategists, and content marketing consultants work with clients across a variety of sectors, and topics to capture hearts and minds with creativity that is rooted in data insights and best-practice SEO.\u003C\u002Fp>\n\u003Cp>We charge all of our services at a flat day rate. Therefore, the cost of your content marketing campaign will depend on the complexity and how long it will take to design, develop, and promote your content. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to talk about your requirements today.\u003C\u002Fp>\n",[71],{"src":72,"width":73,"height":28,"alt":74},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_c91f06d0e255410591bc622098add652mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C254%2C2560%2C1197&w=1860",1860,"732aad_c91f06d0e255410591bc622098add652mv2",{"acf_fc_layout":76,"reduced":20,"top_overlap":22,"bottom_underlap":21,"disable_observer":-1,"heading":77,"style":78,"cta_link":79,"cta_text":80,"services":81},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[82,86,90],{"title":83,"link":84,"description":85},"Digital PR","\u002Fpr-social\u002Fdigital-pr\u002F","Digital PR is all about telling your story and works really well to promote your content marketing campaigns",{"title":87,"link":88,"description":89},"SEO","\u002Fseo\u002F","Great content goes even further when combined with SEO, helping your assets rank in the search results.",{"title":91,"link":92,"description":93},"Creative","\u002Fdigital-marketing\u002Fcreative\u002F","From concept to activation and evolution, we will help your brand to cut through the competition, connect with your customers and power performance.",{"acf_fc_layout":95,"reduced":20,"top_overlap":21,"bottom_underlap":22,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","Related Content Blogs","See all articles","\u002Fblog\u002F",[100,115,128],{"type_key":101,"title":102,"excerpt":103,"to":104,"postedAt":105,"readingTime":106,"image":107,"authors":108,"category":112},"post","Content repurposing with Rejoice","\u003Cp>This blog post was contributed by Rejoice Ojiaku, the SEO Manager at Incubeta NMPi and Co-Founder of B-Digital UK. Content repurposing is taking content that already exists on a site and tweaking it to improve its performance, or help it target a different angle to its original focus. Many pieces of content can be repurposed […]\u003C\u002Fp>\n","\u002Fblog\u002Fcontent-repurposing-with-rejoice\u002F","2022-02-07T16:48:11",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fcontent-repurposing-with-rejoice-feature-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[109],{"name":110,"image":111},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":113,"name":114},"\u002Fblog\u002Fcategory\u002Fcontent\u002F","Content",{"type_key":101,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":120,"image":121,"authors":122,"category":126},"Becoming the ‘Hero’: Elements of a successful content marketing campaign","\u003Cp>We all know that ‘content marketing’ is a bit of a buzzword in the digital sphere, but what exactly is it, how do you do it and how do you become good at it? At Impression, we’re big fans of the ‘Hero, Hub and Hygiene Content Pyramid’ (below) which explains the different elements that should […]\u003C\u002Fp>\n","\u002Fblog\u002Felements-successful-content-marketing-campaign\u002F","2022-02-07T16:48:36",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FhuIiBMD2-050720211625523454_batman-1367730_1920.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[123],{"name":124,"image":125},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":127,"name":83},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"type_key":101,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":120,"image":133,"authors":134,"category":136},"B2B Content Marketing: How to Get More from Your Investment","\u003Cp>As B2B marketers, we are afforded a whole world of digital opportunities to enable us to reach our goals. In today’s multi-channel world, combining channels and techniques can bring great rewards for B2B businesses, whether they’re selling a product online, generating new business leads or simply raising brand awareness. Content marketing is a growing trend […]\u003C\u002Fp>\n","\u002Fblog\u002Fb2b-content-marketing\u002F","2022-02-07T16:48:39","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FP6dhiRmf-050720211625524957_b2b-content-marketing.jpeg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[135],{"name":124,"image":125},{"to":113,"name":114},{"acf_fc_layout":138,"reduced":20,"top_overlap":22,"bottom_underlap":22,"disable_observer":-1,"heading":139,"title":140,"intro":141},"form_cta","Get in touch to see how content marketing can add value to your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":143,"style":144,"image":59,"background_video_hd":59,"background_video_sd":59,"title":145,"heading":146,"intro":147,"award_logos":59,"button_text":6,"button_link":6},"standard","light","Content Marketing Agency","Develop audiences, capture data and build top-of-funnel content marketing campaigns","\u003Cp>Full-funnel marketing is an essential tactic amongst businesses looking to grow now and in the future. Investing in those tactics which build top-of-funnel interest today can reap huge rewards further down the line, giving your business an ever-increasing pool of potential new custom.\u003C\u002Fp>\n",[],[150,153],{"path":151,"name":152},"\u002F","Home",{"path":154,"name":155},null,"Content Marketing",{"title":157,"script":158,"meta":264,"link":307},"Content Marketing Agency London & Nottingham | Impression",[159],{"type":160,"key":161,"innerHTML":162},"application\u002Fld+json","yoast-json-ld",{"@context":163,"@graph":164},"https:\u002F\u002Fschema.org",[165,176,185,197],{"@type":166,"@id":167,"url":167,"name":157,"isPartOf":168,"datePublished":170,"dateModified":171,"description":172,"breadcrumb":173,"inLanguage":175},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fcontent-marketing\u002F",{"@id":169},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-03-12T16:15:03+00:00","2025-07-04T10:27:59+00:00","We're an award-winning digital content marketing agency who creates campaigns that resonate with your target audiences. Find out how with Impression.",{"@id":174},"https:\u002F\u002Fwww.impressiondigital.com\u002Fcontent-marketing\u002F#breadcrumb","en",{"@type":177,"@id":174,"itemListElement":178},"BreadcrumbList",[179,183],{"@type":180,"position":181,"name":152,"item":182},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":180,"position":184,"name":155},2,{"@type":186,"@id":169,"url":182,"name":187,"description":6,"publisher":188,"inLanguage":190,"potentialAction":191},"WebSite","Impression",{"@id":189},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":192,"target":193,"query-input":196},"SearchAction",{"@type":194,"urlTemplate":195},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":198,"@id":189,"name":187,"url":182,"logo":199,"image":205,"sameAs":206,"@context":210,"email":211,"foundingDate":212,"legalName":213,"vatID":214,"description":215,"telephone":216,"address":217,"location":224,"areaServed":257},"Organization",{"@type":200,"inLanguage":190,"@id":201,"url":202,"contentUrl":202,"width":203,"height":204,"caption":187},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[207,208,209],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":218,"streetAddress":219,"addressLocality":220,"addressRegion":221,"postalCode":222,"addressCountry":223},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[225,234,246],{"@type":226,"name":227,"geo":228,"address":232,"photo":205,"telephone":233},"Place","Impression Digital - Nottingham",{"@type":229,"latitude":230,"longitude":231},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":218,"streetAddress":219,"addressLocality":220,"addressRegion":221,"postalCode":222,"addressCountry":223},"+44 01158 242 212",{"@type":226,"name":235,"geo":236,"address":239,"photo":244,"telephone":245},"Impression Digital - London",{"@type":229,"latitude":237,"longitude":238},"51.50237208377361","-0.09229841534284115",{"@type":218,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":223},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":226,"name":247,"geo":248,"address":251},"Impression Digital - New York",{"@type":229,"latitude":249,"longitude":250},"40.726722746949","-74.00527778220652",{"@type":218,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},"160 Varick St","New York","NY","10013","USA",[258,261,263],{"@type":259,"name":260},"Country","Worldwide",{"@type":259,"name":262},"GBR",{"@type":259,"name":256},[265,267,270,273,276,278,280,282,284,287,289,292,295,298,301,304],{"name":266,"content":172},"description",{"name":268,"content":269},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":271,"content":272},"og:locale","en_GB",{"property":274,"content":275},"og:type","article",{"property":277,"content":157},"og:title",{"property":279,"content":172},"og:description",{"property":281,"content":167},"og:url",{"property":283,"content":187},"og:site_name",{"property":285,"content":286},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":288,"content":171},"article:modified_time",{"property":290,"content":291},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":293,"content":294},"og:image:width",1200,{"property":296,"content":297},"og:image:height",630,{"property":299,"content":300},"og:image:type","image\u002Fjpeg",{"name":302,"content":303},"twitter:card","summary_large_image",{"name":305,"content":306},"twitter:site","@impressiontalk",[]]