[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwomen-tech-chloe-fair":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":22,"head_links":348,"breadcrumbs":349,"reading_minutes":166,"category":357,"head":359},"2017-11-03T08:31:59",{"rendered":6},"\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.womenintechnotts.co.uk\u002F\">Women in Tech\u003C\u002Fa> is a monthly meetup for technology professionals from across Nottingham to come together, share ideas and learn about one another’s industries. Primarily focused on showcasing the work of women in the technology sector, everyone is welcome to attend the formal presentations and informal networking and pizza that follows.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FggGHCpC7-chloe-fair-women-in-tech.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"chloe fair women in tech\" width=\"1024\" height=\"768\" \u002F>\u003C\u002Fp>\n\u003Cp>Last night’s Women in Tech meetup starred our very own \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fchloe-fair\u002F\">Chloe Fair\u003C\u002Fa>, an SEO executive in our team who has achieved some fantastic results for her clients since joining us and who spoke incredibly eloquently about her journey to this point.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3451\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FUqzwKkJn-Screen-Shot-2017-11-03-at-08.24.41.png?auto=compress%2Cformat&q=90\" alt=\"women in tech chloe fair tweets\" width=\"360\" height=\"119\" \u002F>\u003C\u002Fp>\n\u003Cp>During her talk, Chloe described what \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> is more generally, and then explained how an SEO approach could help different members of a company from different teams to please the demanding business owner. She included examples of how the offline marketing manager can use SEO to drive traffic to the site from their offline campaigns and how the web designer can improve the usability of the site.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3452\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FWlqgwwXR-Screen-Shot-2017-11-03-at-08.24.26.png?auto=compress%2Cformat&q=90\" alt=\"chloe fair women in tech tweets\" width=\"360\" height=\"99\" \u002F>\u003C\u002Fp>\n\u003Cp>Chloe is one in a series of Impression members to take to the stage in recent months. We’ve run lots of great sessions for businesses here in Nottingham and London over the past few months, either invited to run internal training for businesses, or as part of presentations aimed at a mix of businesses and combined with networking.\u003C\u002Fp>\n\u003Cp>We’ve also been busy on the conference scene, with Brighton SEO, HeroConf and Ecommercial Conference all featuring Impression in recent months.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3453\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FSq7q7EWt-Screen-Shot-2017-11-03-at-08.24.13.png?auto=compress%2Cformat&q=90\" alt=\"chloe fair impression wit\" width=\"364\" height=\"116\" \u002F>\u003C\u002Fp>\n\u003Cp>A massive ‘well done’ to Chloe for doing such a fantastic job. If you saw Chloe speak, why not let us know what you thought in the comments below? Or to find out more about SEO and how it can help you and your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today. You can also book us to speak at your event; email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:laura@impression.co.uk\">laura@impression.co.uk\u003C\u002Fa> to find out more.\u003C\u002Fp>\n",false,"standard",[10],44,[],[13],146,[15,16,17,18,19,20,21],"post-3449","post","type-post","status-publish","format-standard","hentry","category-our-news",{"page_content_modules":23,"hero":162},[24,123],{"acf_fc_layout":25,"reduced":26,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":26,"title":27,"content":6,"authors":28},"blog_post_content",true,"Women in Tech Nottingham: Chloe Fair Takes the Stage",[29],{"id":30,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":37,"job_title":33,"specialist_service_links":38,"photo":67},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[39,56],{"page":40,"link_text":45},{"ID":41,"post_author":42,"post_date":43,"post_date_gmt":43,"post_content":44,"post_title":45,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":48,"to_ping":44,"pinged":44,"post_modified":49,"post_modified_gmt":49,"post_content_filtered":44,"post_parent":50,"guid":51,"menu_order":50,"post_type":52,"post_mime_type":44,"comment_count":53,"filter":54,"url_path":55},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":57,"link_text":66},{"ID":58,"post_author":42,"post_date":59,"post_date_gmt":59,"post_content":44,"post_title":60,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":61,"to_ping":44,"pinged":44,"post_modified":62,"post_modified_gmt":62,"post_content_filtered":44,"post_parent":63,"guid":64,"menu_order":50,"post_type":52,"post_mime_type":44,"comment_count":53,"filter":54,"url_path":65},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":68,"id":68,"title":69,"filename":70,"filesize":71,"url":72,"link":73,"alt":44,"author":74,"description":44,"caption":44,"name":75,"status":76,"uploaded_to":50,"date":77,"modified":77,"menu_order":50,"mime_type":78,"type":79,"subtype":80,"icon":81,"width":82,"height":83,"sizes":84},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 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more posts","See all articles","\u002Fblog\u002F",[130,144,153],{"type_key":16,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":135,"image":136,"authors":137,"category":141},"Impression wins Best UK SEO Campaign at the 2026 Global Search Awards","\u003Cp>Showcasing the UK’s best search marketing talent on an international stage is always exciting; bringing home a trophy makes it even better.  We’re thrilled to announce that we took home Best UK SEO Campaign with our client, MOTORS, at this year’s Global Search Awards, celebrating the strategy, hard work, and innovation driving our team. The […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-best-uk-seo-campaign-2026-global-search-awards\u002F","2026-09-28T14:44:19",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FGSA-2026-winner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[138],{"name":139,"image":140},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":142,"name":143},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":16,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":135,"image":149,"authors":150,"category":152},"Impression listed in The Drum’s Top 100 Indie Agencies for 2026","\u003Cp>We’re thrilled to announce that we’ve officially earned a spot on The Drum’s Top 100 Indie Agencies for 2026! The Drum’s global showcase of independent creative & digital marketing agency talent returned this year with fiercer competition than ever! Agencies were scored across key performance benchmarks, including standout success at The Drum Awards and authentic, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-the-drums-top-100-indie-agencies-2026\u002F","2026-09-25T10:53:53","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FDRUM_Indie-List_02.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":139,"image":140},{"to":142,"name":143},{"type_key":16,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":135,"image":158,"authors":159,"category":161},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[160],{"name":139,"image":140},{"to":142,"name":143},{"type":163,"style":164,"heading":27,"date":4,"updatedAt":165,"reading_minutes":166,"image":44,"imageAlt":27,"categories":167,"collections":347},"blog-post","light","2026-04-22T08:26:20",2,[168],{"id":10,"count":169,"description":170,"link":142,"name":143,"slug":171,"taxonomy":172,"parent":50,"meta":173,"acf":174,"head_links":175,"resource_count":50,"yoast_title":176,"yoast_meta":177,"yoast_json_ld":222,"_links":319,"path":142},261,"Impression is an award winning digital agency. We specialise in results-focused, data-driven digital marketing and web development strategies for a wide range of clients and sectors.\r\n\r\nAs an agency, we’ve grown quickly. Established in 2014, we’re very proud of our team of exceptionally talented digital marketers, designers and web developers and continue to welcome new additions to that team. We also have an exceptional client retention rate which is testament to the level of work we provide.\r\n\r\n\u003Ca href=\"\u002Fabout\u002F\">Find out more about Impression\u003C\u002Fa>, or browse our blog posts below for news and updates from the team.","our-news","category",[],[],[],"Impression Agency News | Impression",[178,180,183,186,189,192,195,197,199,201,204,207,210,213,216,219],{"property":179,"content":176},"title",{"property":181,"content":182},"description","Find out more about Impression, the multi-award-winning digital marketing agency, by reading our agency news and updates from the team.",{"name":184,"content":185},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":187,"content":188},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"name":190,"content":191},"og:locale","en_GB",{"property":193,"content":194},"og:type","article",{"property":196,"content":176},"og:title",{"property":198,"content":182},"og:description",{"property":200,"content":188},"og:url",{"property":202,"content":203},"og:site_name","Impression",{"property":205,"content":206},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":208,"content":209},"og:image:width",1200,{"property":211,"content":212},"og:image:height",630,{"property":214,"content":215},"og:image:type","image\u002Fjpeg",{"property":217,"content":218},"twitter:card","summary_large_image",{"property":220,"content":221},"twitter:site","@impressiontalk",{"@context":223,"@graph":224},"https:\u002F\u002Fschema.org",[225,233,241,252],{"@type":226,"@id":227,"url":227,"name":176,"isPartOf":228,"description":182,"breadcrumb":230,"inLanguage":232},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"@id":229},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":231},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F#breadcrumb","en",{"@type":234,"@id":231,"itemListElement":235},"BreadcrumbList",[236,240],{"@type":237,"position":135,"name":238,"item":239},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":237,"position":166,"name":143},{"@type":242,"@id":229,"url":239,"name":203,"description":44,"publisher":243,"inLanguage":245,"potentialAction":246},"WebSite",{"@id":244},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":247,"target":248,"query-input":251},"SearchAction",{"@type":249,"urlTemplate":250},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":253,"@id":244,"name":203,"url":239,"logo":254,"image":260,"sameAs":261,"@context":265,"email":266,"foundingDate":267,"legalName":268,"vatID":269,"description":270,"telephone":271,"address":272,"location":279,"areaServed":312},"Organization",{"@type":255,"inLanguage":245,"@id":256,"url":257,"contentUrl":257,"width":258,"height":259,"caption":203},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[262,263,264],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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