[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhy-im-excited-about-google-shoppings-free-listings":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":457,"breadcrumbs":458,"reading_minutes":188,"category":466,"head":469},"2020-04-22T09:39:34",{"rendered":6},"\n\u003Cp>Within a couple of hours of Google announcing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fin-major-shift-google-shopping-opens-up-to-free-product-listings-333288\">free listings within Google Shopping\u003C\u002Fa>, I received 23 individual messages… \u003C\u002Fp>\n\n\n\n\u003Cp>Apparently, I’ve built up a reputation for being a massive Shopping Ads nerd? I’m sorry to spoil the “cool” image most people have of me… it’s true, I love it. \u003C\u002Fp>\n\n\n\n\u003Cp>Most messages were from concerned PPC-folk, panicking about the potential loss in revenue for their clients. I’ve considered the changes, had a good night’s sleep and have now arrived at the natural conclusion – I’m positively stoked for the change. \u003C\u002Fp>\n\n\n\n\u003Cp>Google Shopping is becoming freemium. As a paid marketing team, we stand to lose a few paid clicks, so why am I so excited?\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"more-complete-product-choice-more-visitors-to-google-shopping\">\u003Cstrong>More complete product choice, more visitors to Google Shopping\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Yes we’ll lose a few paid clicks, in the \u003Cem>short term.\u003C\u002Fem> \u003C\u002Fp>\n\n\n\n\u003Cp>However, with a more complete catalog, the overall number of clicks will increase in time, and we should see paid clicks return to greater levels but a smaller overall percentage. \u003C\u002Fp>\n\n\n\n\u003Cp>In time, users will come to find the product choice incomparable even to Amazon. Brands and retailers will instinctively start to upload their catalogues – some “hoping for the best” and not paying too much attention, others taking the time to see it as a core channel. \u003C\u002Fp>\n\n\n\n\u003Cp>Whether you’re searching for books, clothes, electronics or handcrafted garden sculptures  – you’ll find the largest range on Google Shopping. \u003C\u002Fp>\n\n\n\n\u003Cp>Even in the short term, my estimate is that between 5-15% of clicks occur in the Shopping tab (I’m basing this on anecdotal evidence only, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FPPCKirk\u002Fstatus\u002F1252608689023840257?s=20\">sorry Kirk\u003C\u002Fa>). This will vary depending on the vertical – fashion will be higher, for example. Unfortunately, we don’t get to see this data in Google Ads. Hopefully someone has been able to gather info about this now? Please share with me if you do. \u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, even on the Shopping tab – there will still be ads. You won’t lose your Shopping traffic overnight, take a deep breath. \u003C\u002Fp>\n\n\n\n\u003Cp>Longer-term, Google will be making moves to make it easier\u002Fpossible to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.blog.google\u002Fproducts\u002Fshopping\u002Ffind-best-prices-and-places-buy-google-shopping\u002F\">buy through Google Shopping\u003C\u002Fa> (not in the UK yet) and that’s where the fun will really start. Expect traffic to ramp up further, sales directly through the platform, and Google Shopping really starting to compete with Amazon as a one-stop shop. \u003C\u002Fp>\n\n\n\n\u003Cp>Is it too much of a conspiracy to consider that Google has announced this news at a time when people are shopping online more than ever, and Amazon has reduced its Google spend? Maybe I need my tin-foil hat. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"low-barrier-to-entry-more-entries\">\u003Cstrong>Low barrier to entry, more entries\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Many awesome brands and retailers are still not using \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa>, despite the demonstrated benefits.\u003C\u002Fp>\n\n\n\n\u003Cp>This is often attributed to the difficulty getting stakeholder buy-in to pay for the traffic, or the perceived complexity around setting up a Shopping feed. Particularly for smaller advertisers. \u003C\u002Fp>\n\n\n\n\u003Cp>With free visibility and revenue available now, many will be entering the market and finding it easy to generate revenue. The next logical step? Introduce ads. This will mean increased advertising spend invested in the long term, much as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmarketingland.com\u002Famazons-booming-ad-business-grew-by-40-in-2019-275312\">Amazon Ads continues to grow\u003C\u002Fa>, despite it being free to list products.   \u003C\u002Fp>\n\n\n\n\u003Cp>Setting up a basic Shopping feed is actually easier than it has ever been, so inexperienced marketers should not be afraid to dive straight in. They even have direct integrations with Shopify, WooCommerce and BigCommerce now, which is a gift considering you had to manually build them when I started… \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re an ecommerce business that wants to get started, particularly at this challenging time, drop me a note \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdigital_liam\">@Digital_Liam\u003C\u002Fa> on Twitter and I’ll give you a hand. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"hard-earned-skills-in-product-feed-optimisation-are-more-valuable-than-ever\">\u003Cstrong>Hard-earned skills in product feed optimisation are more valuable than ever\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you’ve already invested your time into training, testing and tools to help you analyse and optimise product feeds, you’re already a step ahead in the race.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve been saying for a long time that the bid in Google Shopping is the smallest part of the battle. You can give a product the highest possible bid you can think of, but if your product data is garbage \u003Cem>you will not rank\u003C\u002Fem>. \u003C\u002Fp>\n\n\n\n\u003Cp>Feed optimisation has been a core part of our paid strategies for years, so we’re excited to use the skills outside of the paid sphere. My personal mantra is always that competition forces innovation, and this is one of those areas where we can gain a competitive advantage. Bring it on. \u003C\u002Fp>\n\n\n\n\u003Cp>On a sentimental note, I’m looking forward to collaborating closely with my pals in the world of organic traffic. It feels like we’ve been increasingly separated within the search results page over the past few years, with SERP features increasingly widening the gap between organic and paid listings. \u003C\u002Fp>\n\n\n\n\u003Cp>I’m expecting the free and paid Google Shopping ads to be integrated closely together, and for Google to make it very difficult to tell which are ads, and which are not!  \u003C\u002Fp>\n\n\n\n\u003Cp>To my organic friends, we shall bring the years of feed optimisation experience, if you shall bring your structured data. Though, in the words of my esteemed colleague Charlie Nornodge “I wouldn’t say it is organic, I’d say it is ‘free’” (he does love \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrightonseo-2019-charlie-norledge-whats-new-in-structured-data\u002F\">structured data\u003C\u002Fa> though). \u003C\u002Fp>\n\n\n\n\u003Cp>Quick hint – we’ve already seen paid Shopping benefits already from having structured data on site that closely matches our feed, likely owing to increased trust in data and relevancy. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"were-here-to-grow-businesses-not-to-increase-media-spend\">\u003Cstrong>We’re here to grow businesses, not to increase media spend\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Finally, the biggest benefit of all is that this will be good for businesses. \u003C\u002Fp>\n\n\n\n\u003Cp>I specialise in paid, but I am first and foremost a marketer with the task of increasing the levels of profitable revenue for my clients. \u003C\u002Fp>\n\n\n\n\u003Cp>So what if my percentage cut of the Google Shopping landscape decreases? It’s not mine, or anyone else’s to own. I definitely don’t want to hear any agencies moaning about this change – we have a gift here. Don’t @ me (please do).  \u003C\u002Fp>\n\n\n\n\u003Cp>To put this plainly, more users = more total clicks = more revenue to be gained overall. Yes, increased competition will give CPCs and conversion rates a kick (in opposite directions) but now is the time to get creative with your strategy, invest in feed optimisation and testing. \u003C\u002Fp>\n\n\n\n\u003Cp>The free clicks themselves will be a kick in the gut for the high cost of Amazon seller fees and we might even see these reduce if Google Shopping ramps up as much as we expect it to. \u003C\u002Fp>\n\n\n\n\u003Cp>We haven’t called it Froogle in a long time, but this is a smart move by Google. It’s good news for businesses, and ultimately great news for the consumer.\u003C\u002Fp>\n",false,"standard",[10,11],40,1,[],[14],171,[16,17,18,19,20,21,22,23,24],"post-5224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-seo",{"page_content_modules":26,"hero":184},[27,137],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Why I’m excited about free listings in Google Shopping",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},46,"\u002Fabout\u002Four-team\u002Fliam-wade\u002F","Liam Wade","Chief Strategy Officer","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":82},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n",[42,61,70],{"page":43,"link_text":60},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Marketing",{"page":62,"link_text":65},{"ID":63,"post_author":45,"post_date":64,"post_date_gmt":64,"post_content":47,"post_title":65,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":66,"to_ping":47,"pinged":47,"post_modified":67,"post_modified_gmt":67,"post_content_filtered":47,"post_parent":55,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},169,"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"page":71,"link_text":81},{"ID":72,"post_author":73,"post_date":74,"post_date_gmt":74,"post_content":47,"post_title":75,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":76,"to_ping":47,"pinged":47,"post_modified":77,"post_modified_gmt":77,"post_content_filtered":47,"post_parent":78,"guid":79,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":80},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Measurement",{"ID":83,"id":83,"title":84,"filename":85,"filesize":55,"url":86,"link":87,"alt":47,"author":88,"description":47,"caption":47,"name":89,"status":90,"uploaded_to":55,"date":91,"modified":91,"menu_order":55,"mime_type":92,"type":93,"subtype":94,"icon":95,"width":96,"height":97,"sizes":98},16529,"Liam-Wade_New","Liam-Wade_New.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&q=90","\u002Fliam-wade_new\u002F","12","liam-wade_new","inherit","2022-04-07 15:46:33","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":99,"thumbnail-width":100,"thumbnail-height":100,"medium":101,"medium-width":102,"medium-height":103,"medium_large":104,"medium_large-width":105,"medium_large-height":106,"large":107,"large-width":108,"large-height":109,"1536x1536":110,"1536x1536-width":111,"1536x1536-height":112,"2048x2048":113,"2048x2048-width":114,"2048x2048-height":115,"post-thumbnail":116,"post-thumbnail-width":117,"post-thumbnail-height":118,"12_col":119,"12_col-width":120,"12_col-height":121,"default_landscape":122,"default_landscape-width":123,"default_landscape-height":97,"default_portrait":124,"default_portrait-width":97,"default_portrait-height":123,"6_col_and_margin_short":125,"6_col_and_margin_short-width":117,"6_col_and_margin_short-height":121,"11_col_and_margin":126,"11_col_and_margin-width":127,"11_col_and_margin-height":121,"9_col_rectangle":128,"9_col_rectangle-width":129,"9_col_rectangle-height":130,"11_col":131,"11_col-width":132,"11_col-height":121,"staff_image_696_600":133,"staff_image_696_600-width":96,"staff_image_696_600-height":97,"rectangular_thumbnail":134,"rectangular_thumbnail-width":135,"rectangular_thumbnail-height":136},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":138,"reduced":29,"top_overlap":139,"bottom_underlap":139,"disable_observer":-1,"heading":140,"cta_text":141,"cta_link":142,"items":143},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[144,158,175],{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":149,"image":150,"authors":151,"category":155},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152],{"name":153,"image":154},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":156,"name":157},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":149,"image":163,"authors":164,"category":172},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[165,166,169],{"name":35,"image":38},{"name":167,"image":168},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":170,"image":171},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":173,"name":174},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":176,"excerpt":177,"to":178,"postedAt":179,"readingTime":149,"image":180,"authors":181,"category":183},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[182],{"name":153,"image":154},{"to":156,"name":157},{"type":185,"style":186,"heading":30,"date":4,"updatedAt":187,"reading_minutes":188,"image":189,"imageAlt":30,"categories":190,"collections":456},"blog-post","light","2025-03-19T11:41:07",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504511_manuel-nageli-p60mNTW5glI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[191,372],{"id":10,"count":192,"description":193,"link":173,"name":174,"slug":194,"taxonomy":195,"parent":55,"meta":196,"acf":197,"head_links":198,"resource_count":199,"yoast_title":200,"yoast_meta":201,"yoast_json_ld":246,"_links":344,"path":173},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[202,204,207,210,213,216,219,221,223,225,228,231,234,237,240,243],{"property":203,"content":200},"title",{"property":205,"content":206},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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