[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-ppc-march-2023-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":330,"breadcrumbs":331,"reading_minutes":141,"category":339,"head":341},"2023-03-22T14:07:29",{"rendered":6},"\n\u003Cp>Welcome to the latest blog from  Impression on Paid Search Industry Updates, where we uncover the latest PPC trends to help you stay ahead of the curve.\u003C\u002Fp>\n\n\n\n\u003Cp>Keep reading to discover:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-announces-new-performance-max-feature-for-travel-goals\">Google announces new Performance Max feature for travel goals\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#youtube-to-retire-overlay-ads-in-april\">YouTube to retire overlay ads in April\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ga4-custom-channel-groups\">GA4 custom channel groups\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#microsoft-launches-local-search-ads-for-bing-and-more\">Microsoft launches local search ads for Bing and more\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cp>The traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green representing a less important update and amber lying somewhere in the middle.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-announces-new-performance-max-feature-for-travel-goals\">\u003Cstrong>Google announces new Performance Max feature for travel goals\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FA7yYcMzL-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4994\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Kicking things off in March is an exciting new feature announcement for Google, which will be especially useful for advertisers within the hotel industry. Performance Max for travel goals is Google’s latest step towards AI-powered advertising. \u003C\u002Fp>\n\n\n\n\u003Cp>Similar to traditional Performance Max campaigns, these will allow advertisers to have their ads shown across various channels of Google’s ecosystem within a single campaign. Making use of YouTube, Display, Search, Discover, Gmail and Maps, as well as the new Hotel Ads channel coming later this year. During set-up, individual hotel properties can be selected using maps, which will then auto-populate copy, images and URLs for every ad format, allowing for edits to be made afterwards.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fperformance-max-travel-goals.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22064\" width=\"667\" height=\"427\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>This feature has been further leveraged through the insights page, which will now offer property-level reporting. This will offer traditional insights features such as search term insights and search trends, but at a more granular, property-level view with more travel-specific recommendations. \u003C\u002Fp>\n\n\n\n\u003Cp>The Thailand-based hotel chain, Minor Hotels has been utilised as a case study for early testing of this feature, with Google stating that the feature allowed the firm to speed up campaign creation across their portfolio of over 500 properties, leading to a 76% increase in ROAS and an 86% increase in bookings.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Performance Max campaigns have become a staple feature of many Google Ads accounts in the last year, and have shown great success across a number of our clients. Advertisers working within the hotel industry will find great use in this feature specifically crafted for them.\u003C\u002Fp>\n\n\n\n\u003Cp>Allowing support for up to 100 properties per campaign, and providing automatic unique messaging and creative assets, we’re sure that this will be especially helpful for larger firms in cutting down set-up times and reducing costs.\u003C\u002Fp>\n\n\n\n\u003Cp>However, as always, these are just assumptions, and we will need time to see how this new campaign type will perform in different scenarios. With Google’s push towards AI-assisted advertising continuing, along with being armed with all the learnings gathered from the traditional Performance Max campaign launch, we’re hoping that these new campaigns launch in a fairly optimised state.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"youtube-to-retire-overlay-ads-in-april\">\u003Cstrong>YouTube to retire overlay ads in April\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Another change Google has announced is bound to hit imminently, as YouTube’s overlay ad format is being retired on April 6th, 2023.\u003C\u002Fp>\n\n\n\n\u003Cp>This change comes as Google themselves have admitted that overlay ads, in general, do not perform as well as the other ad formats offered on the platform. Describing them as disruptive for viewers, the removal of this format is aimed at improving the overall viewer experience, and benefit advertisers by shifting viewer engagement to ad formats that are more likely to appeal rather than distract.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fyoutube-overlay-ads-image.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22065\" width=\"310\" height=\"182\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This news is especially important for advertisers who currently rely on this ad format as part of their video strategy, as they will be forced to migrate to other ad formats in the coming weeks. As noted by Nicole Farley, over at Search Engine Land, the affordability of these ads was one of their major advantages compared to other formats, and being completely removed may affect smaller advertisers considerably. \u003C\u002Fp>\n\n\n\n\u003Cp>Alongside the fact that this is likely to increase competition across other ad formats, as there will be less choice of where to allocate budgets, so bid auctions for other formats are likely to increase in price.\u003C\u002Fp>\n\n\n\n\u003Cp>This change is likely to impact advertisers across the board, and is definitely worth considering how it may affect your strategy over the coming months!\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"ga4-custom-channel-groups\">\u003Cstrong>GA4 custom channel groups\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has announced a new feature that will allow advertisers to build personalised channel groups, allowing users of the platform to tailor their channels to suit their website’s traffic sources.\u003C\u002Fp>\n\n\n\n\u003Cp>A \u003Cstrong>custom channel group\u003C\u002Fstrong> is essentially a set of channels that contain rule-based categories of a website’s different traffic sources. Advertisers will be able to use custom channel groups in any of their reports that support default channel groups as a primary dimension already (e.g., the Acquisition reports). Custom channel groups can be used as primary or secondary dimensions and are also available as dimensions in custom reporting, explorations, and building conditions for audiences.\u003C\u002Fp>\n\n\n\n\u003Cp>This new feature will give advertisers the flexibility to alter channel names according to their preferences, tweak the criteria for each channel, and add or delete channels if they seek a broader or more targeted outlook. Accessible to all users, custom channel groups can be employed to obtain current and historical insights into campaign channels.\u003C\u002Fp>\n\n\n\n\u003Cp>There are currently the following limitations in the GA4 Custom Channel Groups:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fga4-custom-channels-group.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22062\" width=\"576\" height=\"135\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Advertisers will find that one of the many benefits of custom channel groups is enhanced data analysis through being able to segment and analyse their websites traffic sources far more efficiently, essentially allowing them to identify trends, patterns and opportunities when overlooking their user’s behaviour. Ultimately, this will lead to more effective and informed decision-making when it comes to targeting, budget allocation, and campaign adjustments.\u003C\u002Fp>\n\n\n\n\u003Cp>To find out how to get started with using custom channel groups in GA4, Google has created a useful guide \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F13051316\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"microsoft-launches-local-search-ads-for-bing-and-more\">\u003Cstrong>Microsoft launches local search ads for Bing and more\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Increasing regional visibility in Bing’s local search results is Microsoft’s newest feature to the platform. This new ad experience will help businesses stand out from competitors and give them a far greater presence on Bing’s search results page and Bing Maps on PC. \u003C\u002Fp>\n\n\n\n\u003Cp>Advertisers using \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fen-gb\u002Fsolutions\u002Flocal-advertising\">Bing’s local search ads\u003C\u002Fa> will be able to promote their products and services to potential customers around the local area. These ads also have the ability to showcase key information such as the company’s location, contact number and hours of operation.\u003C\u002Fp>\n\n\n\n\u003Cp>This new update brings an opportunity to businesses that widely rely on in-store purchases and on foot traffic, thereby making it easier for their business to reach potential customers. \u003C\u002Fp>\n\n\n\n\u003Cp>Microsoft has also provided Call Extensions for these localised ads. On mobile devices, users will be able to click on the business’ contact information, allowing them to reach the business instantly. Users who are on a tablet or PC will also be able to benefit from this function by offering a free in-browser Skype call.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Flocal-search-for-bing-ads.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22063\" width=\"500\" height=\"333\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This new feature will allow advertisers to reach their local audiences, making it easier for local businesses to reach customers in the right location. It will be especially useful to advertisers who are seeking new ways of increasing their visibility within the local search results page. \u003C\u002Fp>\n\n\n\n\u003Cp>These local ads give customers easy access to the business’s address, phone number and visually clear directions next to the advertisement, which in return, will make it easier for them to travel in-store, thereby increasing their chance of making a purchase. Bing’s local search ads will also help businesses target more interested prospects. This is due to the fact that the closer they are to the business, the more likely they are to visit. \u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Look out for our next blog in April for more paid search industry updates to inspire your PPC strategy. If you want to talk about your business aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-22040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":138},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"What’s new in PPC: March 2023  industry updates",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,114,126],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":111},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,108],{"name":107,"image":36},"Joe Turnbull",{"name":109,"image":110},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":119,"image":120,"authors":121,"category":125},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122,124],{"name":123,"image":36},"Harry Clements",{"name":109,"image":110},{"to":112,"name":113},{"type_key":16,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":137},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,135],{"name":123,"image":36},{"name":136,"image":36},"Jennifer Shin",{"to":112,"name":113},{"type":139,"style":140,"heading":28,"date":4,"updatedAt":4,"reading_minutes":141,"image":142,"imageAlt":28,"categories":143,"collections":329},"blog-post","light",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fsergey-shmidt-koy6FlCCy5s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[144],{"id":10,"count":145,"description":146,"link":112,"name":113,"slug":147,"taxonomy":148,"parent":42,"meta":149,"acf":150,"head_links":151,"resource_count":152,"yoast_title":153,"yoast_meta":154,"yoast_json_ld":198,"_links":297,"path":112},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[155,157,160,163,166,169,172,174,176,178,181,184,187,190,192,195],{"property":156,"content":153},"title",{"property":158,"content":159},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":161,"content":162},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":164,"content":165},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":167,"content":168},"og:locale","en_GB",{"property":170,"content":171},"og:type","article",{"property":173,"content":153},"og:title",{"property":175,"content":159},"og:description",{"property":177,"content":165},"og:url",{"property":179,"content":180},"og:site_name","Impression",{"property":182,"content":183},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":185,"content":186},"og:image:width",1200,{"property":188,"content":189},"og:image:height",630,{"property":191,"content":49},"og:image:type",{"property":193,"content":194},"twitter:card","summary_large_image",{"property":196,"content":197},"twitter:site","@impressiontalk",{"@context":199,"@graph":200},"https:\u002F\u002Fschema.org",[201,209,219,230],{"@type":202,"@id":203,"url":203,"name":153,"isPartOf":204,"description":159,"breadcrumb":206,"inLanguage":208},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":205},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":207},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb","en",{"@type":210,"@id":207,"itemListElement":211},"BreadcrumbList",[212,217],{"@type":213,"position":214,"name":215,"item":216},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":213,"position":218,"name":113},2,{"@type":220,"@id":205,"url":216,"name":180,"description":34,"publisher":221,"inLanguage":223,"potentialAction":224},"WebSite",{"@id":222},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":225,"target":226,"query-input":229},"SearchAction",{"@type":227,"urlTemplate":228},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":231,"@id":222,"name":180,"url":216,"logo":232,"image":238,"sameAs":239,"@context":243,"email":244,"foundingDate":245,"legalName":246,"vatID":247,"description":248,"telephone":249,"address":250,"location":257,"areaServed":290},"Organization",{"@type":233,"inLanguage":223,"@id":234,"url":235,"contentUrl":235,"width":236,"height":237,"caption":180},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[240,241,242],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[258,267,279],{"@type":259,"name":260,"geo":261,"address":265,"photo":238,"telephone":266},"Place","Impression Digital - Nottingham",{"@type":262,"latitude":263,"longitude":264},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},"+44 01158 242 212",{"@type":259,"name":268,"geo":269,"address":272,"photo":277,"telephone":278},"Impression Digital - London",{"@type":262,"latitude":270,"longitude":271},"51.50237208377361","-0.09229841534284115",{"@type":251,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":256},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":259,"name":280,"geo":281,"address":284},"Impression Digital - New York",{"@type":262,"latitude":282,"longitude":283},"40.726722746949","-74.00527778220652",{"@type":251,"streetAddress":285,"addressLocality":286,"addressRegion":287,"postalCode":288,"addressCountry":289},"160 Varick St","New York","NY","10013","USA",[291,294,296],{"@type":292,"name":293},"Country","Worldwide",{"@type":292,"name":295},"GBR",{"@type":292,"name":289},{"self":298,"collection":308,"about":311,"wp:post_type":314,"curies":325},[299],{"href":300,"targetHints":301},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":302},[303,304,305,306,307],"GET","POST","PUT","PATCH","DELETE",[309],{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[312],{"href":313},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[315,317,319,321,323],{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":324},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[326],{"name":327,"href":328,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[332,334,336,337],{"path":333,"name":215},"\u002F",{"path":96,"name":335},"Blog",{"path":112,"name":113},{"path":338,"name":28},null,[340],{"id":10,"name":113,"path":112},{"title":342,"script":343,"meta":414,"link":439},"What’s new in PPC: March 2023  industry updates | Impression",[344],{"type":345,"key":346,"innerHTML":347},"application\u002Fld+json","yoast-json-ld",{"@context":199,"@graph":348},[349,365,373,376,385,389,407],{"@type":350,"@id":351,"isPartOf":352,"author":354,"headline":28,"datePublished":356,"mainEntityOfPage":357,"wordCount":358,"publisher":359,"image":361,"thumbnailUrl":363,"articleSection":364,"inLanguage":223},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-ppc-march-2023-industry-updates\u002F#article",{"@id":353},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-ppc-march-2023-industry-updates\u002F",{"name":33,"@id":355},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2023-03-22T14:07:29+00:00",{"@id":353},1289,{"@id":360},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":362},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-ppc-march-2023-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fsergey-shmidt-koy6FlCCy5s-unsplash.jpg?auto=compress%2Cformat&q=90",[113],{"@type":366,"@id":353,"url":353,"name":342,"isPartOf":367,"primaryImageOfPage":368,"image":369,"thumbnailUrl":363,"datePublished":356,"description":370,"breadcrumb":371,"inLanguage":208},"WebPage",{"@id":205},{"@id":362},{"@id":362},"This post explains the key ppc & paid search industry updates from March 2023 and outlines what they mean for you. Learn more here.",{"@id":372},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-ppc-march-2023-industry-updates\u002F#breadcrumb",{"@type":233,"inLanguage":223,"@id":362,"url":363,"contentUrl":363,"width":374,"height":375},2400,1601,{"@type":210,"@id":372,"itemListElement":377},[378,379,381,383],{"@type":213,"position":214,"name":215,"item":216},{"@type":213,"position":218,"name":335,"item":380},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":213,"position":382,"name":113,"item":203},3,{"@type":213,"position":384,"name":28},4,{"@type":220,"@id":205,"url":216,"name":180,"description":34,"publisher":386,"inLanguage":223,"potentialAction":387},{"@id":222},{"@type":225,"target":388,"query-input":229},{"@type":227,"urlTemplate":228},{"@type":231,"@id":222,"name":180,"url":216,"logo":390,"image":238,"sameAs":391,"@context":243,"email":244,"foundingDate":245,"legalName":246,"vatID":247,"description":248,"telephone":249,"address":392,"location":393,"areaServed":403},{"@type":233,"inLanguage":223,"@id":234,"url":235,"contentUrl":235,"width":236,"height":237,"caption":180},[240,241,242],{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},[394,397,400],{"@type":259,"name":260,"geo":395,"address":396,"photo":238,"telephone":266},{"@type":262,"latitude":263,"longitude":264},{"@type":251,"streetAddress":252,"addressLocality":253,"addressRegion":254,"postalCode":255,"addressCountry":256},{"@type":259,"name":268,"geo":398,"address":399,"photo":277,"telephone":278},{"@type":262,"latitude":270,"longitude":271},{"@type":251,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":256},{"@type":259,"name":280,"geo":401,"address":402},{"@type":262,"latitude":282,"longitude":283},{"@type":251,"streetAddress":285,"addressLocality":286,"addressRegion":287,"postalCode":288,"addressCountry":289},[404,405,406],{"@type":292,"name":293},{"@type":292,"name":295},{"@type":292,"name":289},{"@type":408,"@id":409,"name":33,"image":410,"description":35,"url":413},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":233,"inLanguage":223,"@id":411,"url":412,"contentUrl":412,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[415,416,417,418,419,420,421,422,423,426,428,430,431,432,433,435,436,438],{"name":158,"content":370},{"name":161,"content":162},{"property":167,"content":168},{"property":170,"content":171},{"property":173,"content":342},{"property":175,"content":370},{"property":177,"content":353},{"property":179,"content":180},{"property":424,"content":425},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":427,"content":356},"article:published_time",{"property":182,"content":429},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fsergey-shmidt-koy6FlCCy5s-unsplash.jpg?auto=compress%2Cformat",{"property":185,"content":374},{"property":188,"content":375},{"property":191,"content":49},{"name":434,"content":33},"author",{"name":193,"content":194},{"name":437,"content":197},"twitter:creator",{"name":196,"content":197},[]]