[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-social-november-2022-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":355,"breadcrumbs":356,"reading_minutes":144,"category":364,"head":366},"2022-11-18T12:00:49",{"rendered":6},"\n\u003Cp>Welcome to the latest instalment in Impression’s Paid Social Industry Updates blog, where we discuss the latest social media trends to help you stay ahead of the curve. \u003C\u002Fp>\n\n\n\n\u003Cp>Keep reading to discover:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tiktok-introduces-smart-performance-campaign\">TikTok introduces Smart Performance Campaign\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-launches-advantage-shopping-campaigns\">Meta launches Advantage+ Shopping Campaigns\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#pinterest-releases-api-for-conversions\">Pinterest releases API for conversions \u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cp>As always, traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green representing a less important update and amber lying somewhere in the middle.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"tiktok-introduces-smart-performance-campaign\">\u003Cstrong>TikTok introduces Smart Performance Campaign\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Automation is a hot topic for Paid Social, and TikTok is the latest platform to tap into the trend with its latest campaign: ‘Smart Performance Campaign’.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Fbusiness\u002Fen\u002Fblog\u002Ftiktok-world-smart-performance-campaign\">According to TikTok\u003C\u002Fa>, Smart Performance Campaign is an ‘\u003Cem>end to end automation solution that leverages machine learning to optimise for best performance and marketing goals\u003C\u002Fem>’.\u003C\u002Fp>\n\n\n\n\u003Cp>Described as a ‘completely hands-off’ process, TikTok’s machine learning system takes \u003Cstrong>full control of audience targeting to ‘reach the right people’, whilst also making automatic optimisations at the ad level to maximise performance. \u003C\u002Fstrong>The only information required by the platform is a marketing objective, budget, country, and creative assets.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The key benefit of Smart Performance Campaign is the ability to leverage TikTok’s machine learning system. By taking advantage of TikTok’s algorithm and audience data, marketers will be able to \u003Cstrong>reach users who are most likely to have an interest in their brand\u003C\u002Fstrong> – and maximise performance as a result. According to TikTok, early tests show the Smart Performance Campaign \u003Cstrong>outperforming manually set-up campaigns.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>TikTok’s automated campaign will also benefit advertisers who don’t have the time to optimise campaigns manually, as well as advertisers who are new to the platform – with the simple set-up requiring little effort. \u003C\u002Fp>\n\n\n\n\u003Cp>However, this requires a high level of trust in TikTok’s machine learning system to target the right audiences and make beneficial optimisation decisions. Although machine learning processes are becoming more advanced, and TikTok’s algorithm is renowned for being highly personal, machine learning systems don’t always get it right. \u003C\u002Fp>\n\n\n\n\u003Cp>Interested in putting TikTok’s automation campaign to the test? We recommend split-testing the campaign against a manual set-up. Use the same objectives, budgets, country-level targeting and creative assets and allow the campaigns to run for enough time (at least 7 days) to determine which set-up drives the best performance for your business. \u003C\u002Fp>\n\n\n\n\u003Cp>The campaign is currently available for Android App Promotion campaigns, with more to come later this year for iOS and Website Campaigns. Want to start testing now? Contact your TikTok partner for more details.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"meta-launches-advantage-shopping-campaigns\">\u003Cstrong>Meta launches Advantage+ Shopping Campaigns\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Shortly after TikTok’s announcement, Meta revealed a new automation feature of its own – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fnews\u002Fadvantage-plus-holiday-shopping-campaigns\">Advantage+ Shopping Campaigns. \u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Similar to TikTok’s Smart Performance Campaign, Advantage+ Shopping Campaigns automate the set-up process, enabling marketers to \u003Cstrong>create campaigns more quickly and efficiently. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002Fpaid-social-advantage-shopping-campaign.png?auto=compress%2Cformat&q=90\" alt=\"Text: Creation method. Choose how you want to create your sales campaign. Use the Advantage+ Campaign for a tailored setup for manually build your campaign. Advantage+ Shopping Campaign - Maximise performance and find customers. Preset settings include automatic placements, lowest cost bid strategy and more.\" class=\"wp-image-20184\" width=\"464\" height=\"305\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>With Advantage+ Shopping Campaigns, advertisers can combine targeting, creative set-ups, placements and budgets within one campaign – with up to 150 creative combinations. According to Meta, this helps to streamline ad delivery optimisation – enabling marketers to \u003Cstrong>deliver the highest performing ad variation to users \u003C\u002Fstrong>across different placements – as opposed to manually testing ad creative and copy variations across separate audiences. \u003C\u002Fp>\n\n\n\n\u003Cp>Crucially, by leveraging its machine learning system and utilising its audience data, Meta explains that this will enable marketers to \u003Cstrong>reach more users who are likely to make a purchase\u003C\u002Fstrong> – increasing sales volume.\u003C\u002Fp>\n\n\n\n\u003Cp>Advantage+ Shopping Campaigns are already live across some accounts. To check whether you have access to the new feature, head to Ads Manager, create a new campaign and select ‘sales’ – the Advantage+ option will appear here. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The key benefit of Advantage+ Shopping Campaigns is the ability to \u003Cstrong>deliver campaigns at scale more effortlessly\u003C\u002Fstrong> – with Meta’s machine learning system taking care of audience targeting and ad creative elements to deliver stronger performance in terms of driving online sales. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fnews\u002Fhelping-businesses-grow-with-ai-messaging-and-video#\">In a recent test by Meta\u003C\u002Fa>, it was found that Advantage+ Shopping Campaigns led to a \u003Cstrong>17% improvement in CPA and a 32% increase in ROAS.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>However, as with all automated campaigns, this puts a considerable amount of trust in Meta’s machine learning system to reach the right audiences and make the right campaign optimisations. In doing so, advertisers will sacrifice some control over targeting and performance data. For example, whilst custom audiences can still be uploaded, these audiences will automatically apply across all Advantage+ Shopping Campaigns, which removes the ability to retarget certain customer segments with specific products that may only be appropriate for these users. What’s more, it appears that advertisers will be unable to exclude certain audiences from campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>Which makes sense – the key element of Advantage+ Shopping Campaigns is broad targeting, allowing Meta’s machine learning system to find users who are more likely to make a purchase.\u003C\u002Fp>\n\n\n\n\u003Cp>Meta isn’t removing its other campaign types – so if you’re seeking more control over your targeting and performance data, you still have the option to create a manual sales campaign. However, advertising platforms are investing heavily in automated campaigns, and it’s likely that they will play a key part in the future of paid social advertising.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"pinterest-releases-api-for-conversions\">\u003Cstrong>Pinterest releases API for conversions \u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIBoR31C3-Orange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5438\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>To better enhance its performance measurement capabilities, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen\u002Fpost\u002Fpinterest-rolls-out-new-tools-to-help-advertisers-discover-emerging-trends-and-measure-success\">Pinterest has released API for Conversions globally\u003C\u002Fa>. This will enable advertisers to directly send off-platform conversion data to Pinterest without requiring a Pinterest Tag – \u003Cstrong>improving data tracking and providing a more comprehensive view into campaign performance.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The new feature can be implemented directly, or integrated through Pinterest’s partners Shopify or Google Tag Manager. To learn more, visit the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.pinterest.com\u002Fen\u002Fbusiness\u002Farticle\u002Fthe-pinterest-api-for-conversions\">Pinterest Help Centre\u003C\u002Fa> or reach out to your representative.  \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for me? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>A key benefit of this update is improved performance measurement. Data from Conversions API is gathered through a direct connection between the advertiser and Pinterest, which is less impacted by browser loading errors, connectivity issues and ad blockers. \u003C\u002Fp>\n\n\n\n\u003Cp>Crucially, this improves visibility into the conversions a campaign is driving which can reduce CPA. This is consistent with Pinterest’s early tests, showing that advertisers using API for Conversions saw a \u003Cstrong>14% improvement in CPA\u003C\u002Fstrong> when using both Conversion API and the Pinterest Tag, as opposed to using the Tag only.   \u003C\u002Fp>\n\n\n\n\u003Cp>Not only this, but the additional data helps to power ad targeting and optimisation, enabling Pinterest to target users who are more likely to engage with your ads – leading to improved campaign performance. According to Pinterest, advertisers using API for Conversions saw a \u003Cstrong>36% increase in attributed conversion volume\u003C\u002Fstrong> when using both Conversion API and Tags, compared to using Tags only.\u003C\u002Fp>\n\n\n\n\u003Cp>Pinterest recommends using API for Conversions alongside the Pinterest Tag to maximise visibility into the conversions driven by your campaigns. For more information, visit \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.pinterest.com\u002Fen\u002Fbusiness\u002Farticle\u002Fthe-pinterest-api-for-conversions\">Pinterest’s Help Centre.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Look out for our next blog post for more \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F\">paid social industry updates\u003C\u002Fa> to inspire your paid social strategy. Can’t wait? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to discuss your paid social campaigns!\u003C\u002Fp>\n",false,"standard",[10],36,[],[13],169,[15,16,17,18,19,20,21,22],"post-20170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social",{"page_content_modules":24,"hero":165},[25,113],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"What’s new in Paid Social: November 2022 industry updates",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},89,"\u002Fabout\u002Four-team\u002Fabbie-hare\u002F","Abbie Hare","Paid Social Strategist","I support the paid social team by working together on clients’ paid social media campaigns. As a Paid Social Strategist, my role centres around clients’ paid social strategies; helping them to achieve their goals through ads on social media platforms.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":57},"\u003Cp>Paid Social Strategist. Joined Impression in August 2021.\u003C\u002Fp>\n\u003Cp>Prior to joining Impression, I worked as a Marketing Executive for a student accommodation company in Nottingham, during which I gained experience in all things marketing! Prior to this, I studied Marketing and Management at Newcastle University, where I also completed a work placement at popular fashion company, Boohoo.\u003C\u002Fp>\n\u003Cp>Day to day at Impression, I support the paid social team by working together on clients’ paid social media campaigns. As a paid social analyst, my role centres around clients’ paid social strategies; helping them to achieve their goals through ads on social media platforms such as Facebook, Twitter and LinkedIn.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nDuring my previous job role, I organised an outdoor pop-up market event by reaching out to several local companies in Nottingham. The event was successful and was enjoyed by everyone (including me – mainly due to all the food stalls I’d invited!)\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI love to travel and plan trips away, meet up with friends for good food and drinks and binge-watch the latest Netflix series!\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":13,"guid":51,"menu_order":52,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},233,"98","2020-12-21 13:00:55","","Paid Social","publish","closed","paid-social","2026-01-13 11:01:54","\u002F?page_id=233",0,"page","0","raw","\u002Fpaid-media\u002Fpaid-social\u002F",{"ID":58,"id":58,"title":59,"filename":60,"filesize":61,"url":62,"link":63,"alt":45,"author":64,"description":45,"caption":45,"name":65,"status":66,"uploaded_to":52,"date":67,"modified":67,"menu_order":52,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":74},33317,"Abbie-Hare","Abbie-Hare.png",406310,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&q=90","\u002Fabbie-hare-2\u002F","12","abbie-hare-2","inherit","2025-05-29 11:49:39","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":75,"thumbnail-width":76,"thumbnail-height":76,"medium":77,"medium-width":78,"medium-height":79,"medium_large":80,"medium_large-width":81,"medium_large-height":82,"large":83,"large-width":84,"large-height":85,"1536x1536":86,"1536x1536-width":87,"1536x1536-height":88,"2048x2048":89,"2048x2048-width":90,"2048x2048-height":91,"post-thumbnail":92,"post-thumbnail-width":93,"post-thumbnail-height":94,"12_col":95,"12_col-width":96,"12_col-height":97,"default_landscape":98,"default_landscape-width":99,"default_landscape-height":73,"default_portrait":100,"default_portrait-width":73,"default_portrait-height":99,"6_col_and_margin_short":101,"6_col_and_margin_short-width":93,"6_col_and_margin_short-height":97,"11_col_and_margin":102,"11_col_and_margin-width":103,"11_col_and_margin-height":97,"9_col_rectangle":104,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":107,"11_col-width":108,"11_col-height":97,"staff_image_696_600":109,"staff_image_696_600-width":72,"staff_image_696_600-height":73,"rectangular_thumbnail":110,"rectangular_thumbnail-width":111,"rectangular_thumbnail-height":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":114,"reduced":27,"top_overlap":115,"bottom_underlap":115,"disable_observer":-1,"heading":116,"cta_text":117,"cta_link":118,"items":119},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[120,139,154],{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":137},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. 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