[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":356,"breadcrumbs":357,"reading_minutes":144,"category":365,"head":367},"2022-08-25T14:03:06",{"rendered":6},"\n\u003Cp>Welcome to the latest instalment in Impression’s Paid Social Industry Updates blog, where we discuss the latest social media trends to help you stay ahead of the curve. \u003C\u002Fp>\n\n\n\n\u003Cp>Keep reading to discover:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#linkedin-business-manager\">LinkedIn Launches New Business Manager\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#tiktok-attribution-manager\">TikTok Launches New Attribution Manager\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#instragram-backtrack\">Instagram Backtracks on Latest ‘TikTok Style’ Updates\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>As always, traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green representing a less important update and amber lying somewhere in the middle.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"linkedin-business-manager\">LinkedIn Launches New Business Manager\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>LinkedIn has launched its new Business Manager platform, allowing businesses to \u003Cstrong>manage multiple accounts from one central dashboard. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In a move designed to benefit large companies and agencies, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fmaking-easier-you-manage-your-accounts-pages-people-gyanda-sachdeva\u002F?trackingId=4OpsIfYLVpNNyaWRrHRLNQ%3D%3D\">Business Manager aims to simplify ad management \u003C\u002Fa>– with dedicated tabs for managing people, ad accounts, pages and business partners.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Flinkedin-launches-business-manager.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18959\" width=\"634\" height=\"503\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">\u003Cstrong>What Does This Mean for Me?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>The key benefit of LinkedIn Business Manager is \u003Cstrong>a more streamlined, simplified way of managing various accounts.\u003C\u002Fstrong> Marketers can now complete several tasks from a centralised location, offering \u003Cstrong>increased control and visibility\u003C\u002Fstrong> across multiple ad accounts. \u003C\u002Fp>\n\n\n\n\u003Cp>The central dashboard will also provide marketers with more time to focus on campaign creation and analysis, with easier access to administrative functions across accounts, as well as shared matched audiences.\u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fmaking-easier-you-manage-your-accounts-pages-people-gyanda-sachdeva\u002F?trackingId=4OpsIfYLVpNNyaWRrHRLNQ%3D%3D\">the announcement from LinkedIn \u003C\u002Fa>suggests that this is just the beginning for Business Manager. Implying that new capabilities are on the horizon, it appears that marketers will eventually have the ability to uncover strategic insights from the centralised platform, making marketing at scale more efficient.\u003Cbr>Ready to set up LinkedIn Business Manager? The platform is currently live, with access available for all businesses! You can learn how to onboard to Business Manager with a helpful guide from LinkedIn \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.linkedin.com\u002Fcontent\u002Fdam\u002Fme\u002Fbusiness\u002Fen-us\u002Famp\u002Fmarketing-solutions\u002Fimages\u002Flms-business-manager\u002Fpdfs\u002Fen-us\u002Flinkedin-business-manager-overview-final-en-us-onboarding-v01.pdf?trk=lms-blog-liproduct&src=bl-po\">here.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"tiktok-attribution-manager\">\u003Cstrong>TikTok Launches New Attribution Manager\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Fbusiness\u002Fen\u002Fblog\u002Fflexible-attribution-windows-campaign-measurement\">TikTok has introduced a new ‘Attribution Manager’ tool\u003C\u002Fa>, \u003Cstrong>enabling advertisers to set custom attribution windows for each of their campaigns. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Within Attribution Manager, TikTok has released two options: click-through attribution (CTA) and view-through attribution (VTA). The CTA window options include 1, 7, 14 and 28 days, whilst the VTA window includes off, 1 and 7 days. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Ftiktok-launches-new-attribution-manager.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18960\" width=\"555\" height=\"340\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">\u003Cstrong>What Does This Mean for Me?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>TikTok’s latest tool will provide more flexibility for measuring the success of Paid Social activity, by \u003Cstrong>enabling advertisers to set the most suitable attribution windows for each campaign\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>This is a key update for ecommerce advertisers, as different products have varying customer journeys, which require flexible attribution windows to consider the length of consideration time before users make a purchase. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, whilst a 7 day click, 1 day view attribution window may be suitable for a clothing brand, in order to provide \u003Cem>some\u003C\u002Fem> consideration time for the customer, this wouldn’t be suitable for a high-involvement product such as an engagement ring. In this case, it’s likely that the user will research the product and compare several alternatives; ensuring the right decision has been made before converting. For a high-involvement product such as this, a 28 day click, 1 day view attribution window may be more appropriate to provide enough consideration time to accurately measure the success of the campaign.\u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, these new attribution tools will provide additional ways to measure campaign results, which could help marketers better understand the purchase journey for various products whilst optimising towards better campaign performance. \u003C\u002Fp>\n\n\n\n\u003Cp>The new tool is currently available for all web campaigns that use the TikTok pixel or Events API. Ready to trial TikTok’s latest feature? Head over to the ad group level within Ads Manager to set it up!\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"instragram-backtrack\">\u003Cstrong>Instagram Backtracks on Latest ‘TikTok Style’ Updates\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It’s no secret that Instagram has been making some big changes recently, increasing its focus on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcreators.instagram.com\u002Fblog\u002Finstagram-reels-creators-simplify-video\">video\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.instagram.com\u002Fblog\u002Finstagram-feed-recommendations-changes-announcement?locale=en_GB\">recommended content\u003C\u002Fa> to mirror the success seen by rival social media platform TikTok.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>However, in its attempts to increase app engagement, the platform has received some widespread criticism.\u003C\u002Fstrong> In recent weeks, frustrated users have launched a ‘Make Instagram Instagram Again’ movement, which has received public support by the Kardashians along with over 300,000 petition signatures on change.org.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Finstagram-backtracks-on-tiktok-style-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18958\" width=\"282\" height=\"477\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Despite user frustrations, Mosseri has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCgeQ5DqgSyv\u002F\">revealed\u003C\u002Fa> that \u003Cstrong>Instagram will continue to focus on video\u003C\u002Fstrong> to align with growing trends on the app and evolve with the changing market. However, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.platformer.news\u002Fp\u002F-instagram-walks-back-its-changes?\">the platform will be scaling back other features\u003C\u002Fa> – phasing out the full-screen feed format and reducing the number of recommended posts whilst it seeks to improve its algorithms.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">\u003Cstrong>What Does This Mean for Me?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>For now, users can expect to see fewer recommended posts on Instagram. However, this may not last for long, as Mosseri has made it clear that \u003Cstrong>both video and recommended content are the way forward for the social media platform.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Which makes sense – despite user criticism, Instagram is ultimately being guided by engagement metrics, and as Mosseri \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCgeQ5DqgSyv\u002F\">outlines\u003C\u002Fa>, the majority of likes, shares and views are shifting towards video formats on the platform. It was also announced in February that Reels are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcreators.instagram.com\u002Fblog\u002Finstagram-reels-creators-simplify-video\">the largest contributor to engagement growth \u003C\u002Fa>– so it’s not surprising that Instagram is continuing to move in this direction.\u003C\u002Fp>\n\n\n\n\u003Cp>However, this poses the question – will Instagram run the risk of alienating a key segment of its audience by continuing this shift towards recommended content and video? And will user engagement begin to drop as a result?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F1018494\u002Finstagram-users-united-kingdom\u002F\">The number of UK Instagram users is growing\u003C\u002Fa>, although this could change if user engagement falls and TikTok continues to grow. Our key recommendation is to \u003Cstrong>diversify your media spend across different social channels\u003C\u002Fstrong> to increase your presence across various touchpoints, whilst avoiding over-reliance on one platform. If your target audience makes up the key demographics on alternative social media platforms, diversifying your Paid Social strategy may provide new opportunities. \u003C\u002Fp>\n\n\n\n\u003Cp>Another key takeaway is that \u003Cstrong>designing creative assets optimised for video is going to become increasingly important \u003C\u002Fstrong>as social media platforms inevitably shift towards video. If you don’t have the capabilities to create video content, consider incorporating gif animations into ads or building slideshows from static imagery. You could also consider creating user-generated content as a more inexpensive, authentic way to connect with your target audience via video. Learn more about Meta’s best practices for video ads \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F144240239372256?id=603833089963720\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Look out for our next blog post in September for more \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F\">paid social industry updates\u003C\u002Fa> to inspire your paid social strategy. If you want to talk about your business’ paid social aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],36,[],[13],169,[15,16,17,18,19,20,21,22],"post-18955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social",{"page_content_modules":24,"hero":165},[25,113],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"What’s new in paid social: August 2022 industry updates",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},89,"\u002Fabout\u002Four-team\u002Fabbie-hare\u002F","Abbie Hare","Paid Social Strategist","I support the paid social team by working together on clients’ paid social media campaigns. As a Paid Social Strategist, my role centres around clients’ paid social strategies; helping them to achieve their goals through ads on social media platforms.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":57},"\u003Cp>Paid Social Strategist. Joined Impression in August 2021.\u003C\u002Fp>\n\u003Cp>Prior to joining Impression, I worked as a Marketing Executive for a student accommodation company in Nottingham, during which I gained experience in all things marketing! Prior to this, I studied Marketing and Management at Newcastle University, where I also completed a work placement at popular fashion company, Boohoo.\u003C\u002Fp>\n\u003Cp>Day to day at Impression, I support the paid social team by working together on clients’ paid social media campaigns. As a paid social analyst, my role centres around clients’ paid social strategies; helping them to achieve their goals through ads on social media platforms such as Facebook, Twitter and LinkedIn.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nDuring my previous job role, I organised an outdoor pop-up market event by reaching out to several local companies in Nottingham. The event was successful and was enjoyed by everyone (including me – mainly due to all the food stalls I’d invited!)\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI love to travel and plan trips away, meet up with friends for good food and drinks and binge-watch the latest Netflix series!\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":13,"guid":51,"menu_order":52,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},233,"98","2020-12-21 13:00:55","","Paid Social","publish","closed","paid-social","2026-01-13 11:01:54","\u002F?page_id=233",0,"page","0","raw","\u002Fpaid-media\u002Fpaid-social\u002F",{"ID":58,"id":58,"title":59,"filename":60,"filesize":61,"url":62,"link":63,"alt":45,"author":64,"description":45,"caption":45,"name":65,"status":66,"uploaded_to":52,"date":67,"modified":67,"menu_order":52,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":74},33317,"Abbie-Hare","Abbie-Hare.png",406310,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&q=90","\u002Fabbie-hare-2\u002F","12","abbie-hare-2","inherit","2025-05-29 11:49:39","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":75,"thumbnail-width":76,"thumbnail-height":76,"medium":77,"medium-width":78,"medium-height":79,"medium_large":80,"medium_large-width":81,"medium_large-height":82,"large":83,"large-width":84,"large-height":85,"1536x1536":86,"1536x1536-width":87,"1536x1536-height":88,"2048x2048":89,"2048x2048-width":90,"2048x2048-height":91,"post-thumbnail":92,"post-thumbnail-width":93,"post-thumbnail-height":94,"12_col":95,"12_col-width":96,"12_col-height":97,"default_landscape":98,"default_landscape-width":99,"default_landscape-height":73,"default_portrait":100,"default_portrait-width":73,"default_portrait-height":99,"6_col_and_margin_short":101,"6_col_and_margin_short-width":93,"6_col_and_margin_short-height":97,"11_col_and_margin":102,"11_col_and_margin-width":103,"11_col_and_margin-height":97,"9_col_rectangle":104,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":107,"11_col-width":108,"11_col-height":97,"staff_image_696_600":109,"staff_image_696_600-width":72,"staff_image_696_600-height":73,"rectangular_thumbnail":110,"rectangular_thumbnail-width":111,"rectangular_thumbnail-height":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":114,"reduced":27,"top_overlap":115,"bottom_underlap":115,"disable_observer":-1,"heading":116,"cta_text":117,"cta_link":118,"items":119},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[120,139,154],{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":137},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128,131,134],{"name":129,"image":130},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":132,"image":133},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":46},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"type_key":16,"title":140,"excerpt":141,"to":142,"postedAt":143,"readingTime":144,"image":145,"authors":146,"category":153},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[147,150],{"name":148,"image":149},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":151,"image":152},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":46},{"type_key":16,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":125,"image":159,"authors":160,"category":164},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161,163],{"name":162,"image":149},"Harry Clements",{"name":151,"image":152},{"to":138,"name":46},{"type":166,"style":167,"heading":28,"date":4,"updatedAt":168,"reading_minutes":144,"image":169,"imageAlt":28,"categories":170,"collections":355},"blog-post","light","2022-09-21T15:06:54","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fanne-nygard-bLooSpzyuHc-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171],{"id":10,"count":172,"description":173,"link":138,"name":46,"slug":49,"taxonomy":174,"parent":52,"meta":175,"acf":176,"head_links":177,"resource_count":178,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":225,"_links":323,"path":138},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","category",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[181,183,186,189,192,195,198,200,202,204,207,210,213,216,219,222],{"property":182,"content":179},"title",{"property":184,"content":185},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":187,"content":188},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":190,"content":191},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":193,"content":194},"og:locale","en-GB",{"property":196,"content":197},"og:type","article",{"property":199,"content":179},"og:title",{"property":201,"content":185},"og:description",{"property":203,"content":191},"og:url",{"property":205,"content":206},"og:site_name","Impression",{"property":208,"content":209},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":211,"content":212},"og:image:width",1200,{"property":214,"content":215},"og:image:height",630,{"property":217,"content":218},"og:image:type","image\u002Fjpeg",{"property":220,"content":221},"twitter:card","summary_large_image",{"property":223,"content":224},"twitter:site","@impressiontalk",{"@context":226,"@graph":227},"https:\u002F\u002Fschema.org",[228,236,246,256],{"@type":229,"@id":230,"url":230,"name":179,"isPartOf":231,"description":185,"breadcrumb":233,"inLanguage":235},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":232},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":234},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb","en",{"@type":237,"@id":234,"itemListElement":238},"BreadcrumbList",[239,244],{"@type":240,"position":241,"name":242,"item":243},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":240,"position":245,"name":46},2,{"@type":247,"@id":232,"url":243,"name":206,"description":45,"publisher":248,"inLanguage":194,"potentialAction":250},"WebSite",{"@id":249},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":251,"target":252,"query-input":255},"SearchAction",{"@type":253,"urlTemplate":254},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":257,"@id":249,"name":206,"url":243,"logo":258,"image":264,"sameAs":265,"@context":269,"email":270,"foundingDate":271,"legalName":272,"vatID":273,"description":274,"telephone":275,"address":276,"location":283,"areaServed":316},"Organization",{"@type":259,"inLanguage":194,"@id":260,"url":261,"contentUrl":261,"width":262,"height":263,"caption":206},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[266,267,268],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":277,"streetAddress":278,"addressLocality":279,"addressRegion":280,"postalCode":281,"addressCountry":282},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[284,293,305],{"@type":285,"name":286,"geo":287,"address":291,"photo":264,"telephone":292},"Place","Impression Digital - Nottingham",{"@type":288,"latitude":289,"longitude":290},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":277,"streetAddress":278,"addressLocality":279,"addressRegion":280,"postalCode":281,"addressCountry":282},"+44 01158 242 212",{"@type":285,"name":294,"geo":295,"address":298,"photo":303,"telephone":304},"Impression Digital - London",{"@type":288,"latitude":296,"longitude":297},"51.50237208377361","-0.09229841534284115",{"@type":277,"streetAddress":299,"addressLocality":300,"addressRegion":301,"postalCode":302,"addressCountry":282},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":285,"name":306,"geo":307,"address":310},"Impression Digital - New York",{"@type":288,"latitude":308,"longitude":309},"40.726722746949","-74.00527778220652",{"@type":277,"streetAddress":311,"addressLocality":312,"addressRegion":313,"postalCode":314,"addressCountry":315},"160 Varick St","New York","NY","10013","USA",[317,320,322],{"@type":318,"name":319},"Country","Worldwide",{"@type":318,"name":321},"GBR",{"@type":318,"name":315},{"self":324,"collection":334,"about":337,"wp:post_type":340,"curies":351},[325],{"href":326,"targetHints":327},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F36",{"allow":328},[329,330,331,332,333],"GET","POST","PUT","PATCH","DELETE",[335],{"href":336},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[338],{"href":339},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[341,343,345,347,349],{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=36",{"href":344},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=36",{"href":346},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=36",{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=36",{"href":350},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=36",[352],{"name":353,"href":354,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[358,360,362,363],{"path":359,"name":242},"\u002F",{"path":118,"name":361},"Blog",{"path":138,"name":46},{"path":364,"name":28},null,[366],{"id":10,"name":46,"path":138},{"title":368,"script":369,"meta":441,"link":469},"What's new in paid social: August 2022 industry updates | Impression",[370],{"type":371,"key":372,"innerHTML":373},"application\u002Fld+json","yoast-json-ld",{"@context":226,"@graph":374},[375,392,400,403,412,416,434],{"@type":376,"@id":377,"isPartOf":378,"author":380,"headline":28,"datePublished":382,"dateModified":383,"mainEntityOfPage":384,"wordCount":385,"publisher":386,"image":388,"thumbnailUrl":390,"articleSection":391,"inLanguage":194},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates\u002F#article",{"@id":379},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates\u002F",{"name":33,"@id":381},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F4fca8d10aba3ff46cb91ec6d7b0bc482","2022-08-25T14:03:06+00:00","2022-09-21T15:06:54+00:00",{"@id":379},1072,{"@id":387},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":389},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fanne-nygard-bLooSpzyuHc-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[46],{"@type":393,"@id":379,"url":379,"name":368,"isPartOf":394,"primaryImageOfPage":395,"image":396,"thumbnailUrl":390,"datePublished":382,"dateModified":383,"description":397,"breadcrumb":398,"inLanguage":235},"WebPage",{"@id":232},{"@id":389},{"@id":389},"This post explains the key paid social media industry updates from August 2022 and outlines what they mean for you. Learn more here.",{"@id":399},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-social-august-2022-industry-updates\u002F#breadcrumb",{"@type":259,"inLanguage":194,"@id":389,"url":390,"contentUrl":390,"width":401,"height":402},2333,3500,{"@type":237,"@id":399,"itemListElement":404},[405,406,408,410],{"@type":240,"position":241,"name":242,"item":243},{"@type":240,"position":245,"name":361,"item":407},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":240,"position":409,"name":46,"item":230},3,{"@type":240,"position":411,"name":28},4,{"@type":247,"@id":232,"url":243,"name":206,"description":45,"publisher":413,"inLanguage":194,"potentialAction":414},{"@id":249},{"@type":251,"target":415,"query-input":255},{"@type":253,"urlTemplate":254},{"@type":257,"@id":249,"name":206,"url":243,"logo":417,"image":264,"sameAs":418,"@context":269,"email":270,"foundingDate":271,"legalName":272,"vatID":273,"description":274,"telephone":275,"address":419,"location":420,"areaServed":430},{"@type":259,"inLanguage":194,"@id":260,"url":261,"contentUrl":261,"width":262,"height":263,"caption":206},[266,267,268],{"@type":277,"streetAddress":278,"addressLocality":279,"addressRegion":280,"postalCode":281,"addressCountry":282},[421,424,427],{"@type":285,"name":286,"geo":422,"address":423,"photo":264,"telephone":292},{"@type":288,"latitude":289,"longitude":290},{"@type":277,"streetAddress":278,"addressLocality":279,"addressRegion":280,"postalCode":281,"addressCountry":282},{"@type":285,"name":294,"geo":425,"address":426,"photo":303,"telephone":304},{"@type":288,"latitude":296,"longitude":297},{"@type":277,"streetAddress":299,"addressLocality":300,"addressRegion":301,"postalCode":302,"addressCountry":282},{"@type":285,"name":306,"geo":428,"address":429},{"@type":288,"latitude":308,"longitude":309},{"@type":277,"streetAddress":311,"addressLocality":312,"addressRegion":313,"postalCode":314,"addressCountry":315},[431,432,433],{"@type":318,"name":319},{"@type":318,"name":321},{"@type":318,"name":315},{"@type":435,"@id":436,"name":33,"image":437,"description":35,"url":440},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F4fca8d10aba3ff46cb91ec6d7b0bc482",{"@type":259,"inLanguage":194,"@id":438,"url":439,"contentUrl":439,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96bbf91cb1e73913fdf366ea9f9e1b8c84","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fabbie-hare\u002F",[442,443,444,446,447,448,449,450,451,454,456,458,460,461,462,463,465,466,468],{"name":184,"content":397},{"name":187,"content":188},{"property":193,"content":445},"en_GB",{"property":196,"content":197},{"property":199,"content":368},{"property":201,"content":397},{"property":203,"content":379},{"property":205,"content":206},{"property":452,"content":453},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":455,"content":382},"article:published_time",{"property":457,"content":383},"article:modified_time",{"property":208,"content":459},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002Fanne-nygard-bLooSpzyuHc-unsplash-scaled.jpg?auto=compress%2Cformat",{"property":211,"content":401},{"property":214,"content":402},{"property":217,"content":218},{"name":464,"content":33},"author",{"name":220,"content":221},{"name":467,"content":224},"twitter:creator",{"name":223,"content":224},[]]