[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-may-2025-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":525,"breadcrumbs":526,"reading_minutes":171,"category":534,"head":538},"2025-06-04T12:23:10",{"rendered":6},"\n\u003Cp>The sun is shining, Winter has fled, and the paid media landscape continues to warm up as Summer approaches. With updates from Google, Spotify and most Paid Social platforms, it’s as important as ever to stay informed to make the best of the changes.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Read on to find out about…\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-is-bringing-the-discover-feed-to-desktop\">Google is bringing the Discover Feed to desktop\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#less-healthy-food-ads-ban-delayed-once-more\">Less healthy food ads ban delayed once more\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-max-for-search-ads\">Google AI Max for Search Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-search-open-to-public-experiment-on-google\">AI Mode search 'open-to-public experiment' on Google\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#threads-ads-enabled-by-default-in-meta-ads-manager\">Threads ads enabled by default in Meta Ads Manager\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#pinterest-journeys-are-changing\">Pinterest journeys are changing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ai-label\">AI Label\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#native-image-search\">Native Image Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-announces-new-features-for-video-youtube-ads\">Google announces new features for Video & YouTube ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#spotify-introduces-ad-exchange\">Spotify introduces 'Ad Exchange'\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#whats-on-the-horizon-other-updates\">What's on the horizon? (Other updates)\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-is-bringing-the-discover-feed-to-desktop\">Google is bringing the Discover Feed to desktop\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Cstrong>Discover Feed\u003C\u002Fstrong> highlights information from around the web directly on the Google app. Blogs, videos, articles, and trackers (such as stock prices or game scores) relevant to a logged-in user’s search history appear on the feed without requiring a search to be conducted.\u003C\u002Fp>\n\n\n\n\u003Cp>Content can be managed similarly to a social media feed. Users can follow websites to get up-to-date information directly and throughout the day. They can also show interests in specific topics, articles or publishers by providing Google with feedback on the content displayed.\u003C\u002Fp>\n\n\n\n\u003Cp>The Discover Feed has been available only on mobile devices and has limited geographic availability.\u003C\u002Fp>\n\n\n\n\u003Cp>On iOS, the Discover Feed appears automatically under the Search bar. On Android, it is in a separate tab. And on desktop, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fgoogle-discover\">official documentation\u003C\u002Fa> still suggests it is not at all available.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fdiscover-follow-feature.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33380\" width=\"472\" height=\"472\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Last month, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fclara-soteras-acosta_sclmadrid-activity-7315681502455824384-8jWl\u002F?utm_source=share&utm_medium=member_desktop&rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">Google announced\u003C\u002Fa> that they were bringing Discover to desktop. And recently, users in Australia and New Zealand \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fdamien-andell-778b59293_googlediscover-activity-7329223195935322115-2qDh\u002F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB0N7MBstWf5SblEci2G1F3WzMSeIW1b7s\">have been spotting\u003C\u002Fa> a version of this feature on their desktop search pages. A user in the USA has seen it, but \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchromeunboxed.com\u002Fgoogle-discover-at-google-com-on-desktop-may-finally-be-rolling-out-to-users\u002F\">only on one\u003C\u002Fa> of his accounts, suggesting that this feature is still in testing and may see broader distribution as time goes on.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fus-google-discovery-desktop.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33384\" width=\"560\" height=\"480\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchromeunboxed.com\u002Fgoogle-discover-at-google-com-on-desktop-may-finally-be-rolling-out-to-users\u002F\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This update will give you direct access to users at a time when publishers continue to lose traffic to AI overviews.\u003C\u002Fp>\n\n\n\n\u003Cp>Since the personalised feed appears before any search is conducted, traditional SEO may lose out to a more holistic strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Make sure the content on your website is well written, has a catchy title and hook, and has visually intriguing images. While all content indexed by Google is eligible to serve in the Discover Feed, following \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fgoogle-discover\">best practices\u003C\u002Fa> can help make content more relevant for users and more likely to serve.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"less-healthy-food-ads-ban-delayed-once-more\">Less healthy food ads ban delayed once more\u003C\u002Fh2>\n\n\n\n\u003Cp>This proposed UK regulation was due to come into effect in October 2025. This was after \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.marketingweek.com\u002Fgovernment-delays-ad-ban\u002F\">multiple delays\u003C\u002Fa> since its proposal in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fgovernment\u002Fcollections\u002Fless-healthy-food-or-drink-advertising-and-promotions-restrictions\">2024\u003C\u002Fa>. On the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.just-food.com\u002Fnews\u002Fjunk-food-advert-ban-delayed-again-but-with-labour-government-caveats\u002F?cf-view\">22nd of May\u003C\u002Fa>, a new delay was announced, pushing its effects back until January 2026.\u003C\u002Fp>\n\n\n\n\u003Cp>This latest push was due to concerns around the wording of the law, not allowing brand advertisements from sellers of these items, which went against the intent to ban product ads only.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1952\" height=\"882\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fless-healthy-food-ad-restrictions.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33390\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fgovernment\u002Fpublications\u002Frestricting-advertising-of-less-healthy-food-or-drink-on-tv-and-online-products-in-scope\u002Frestricting-advertising-of-less-healthy-food-or-drink-on-tv-and-online-products-in-scope\">Less Healthy Food Advertising Restrictions\u003C\u002Fa> is a proposed UK regulation intended to give practical effect to the 2022 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.legislation.gov.uk\u002Fukpga\u002F2022\u002F31\u002Fcontents\u002Fenacted\">Health and Care Act\u003C\u002Fa>. Under this regulation, there will be\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>21:00 (9 pm) cut-off to unhealthy food advertising on broadcast TV (including all on-demand services), and\u003C\u002Fli>\n\n\n\n\u003Cli>Complete cut off on online advertising for unhealthy food.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does \u003C\u002Fstrong>this mean\u003Cstrong> for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>The continued delays mean that advertisers promoting HFSS foods (high in fat, salt and sugar) can continue to run ads on all channels as usual until at least 2026. When this regulation comes into effect, ads featuring a product will not be allowed online, but other Brand-focused ads will remain unaffected. This raises several questions regarding a grey area between brands and their relationships to products. For instance, Mars has a diverse portfolio of products, with the majority of them being classed as HFSS foods. How is Mars supposed to do a brand-focused ad without that association? These are a few nuances to keep in mind.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ai-max-for-search-ads\">Google AI Max for Search Ads\u003C\u002Fh2>\n\n\n\n\u003Cp>Early this month, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F15910187\">Google announced\u003C\u002Fa> the launch of AI Max for Search Ads. This is a bundle of AI optimisation tools which you can enable in your search campaigns to, according to Google, optimise performance.\u003C\u002Fp>\n\n\n\n\u003Cp>Once it’s activated, it does three main things:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F15910187\">\u003Cstrong>Search term matching:\u003C\u002Fstrong>\u003C\u002Fa> The AI extends your keyword matching into relevant, high-performing queries your current keywords might miss.\n\u003Cul class=\"wp-block-list\">\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F11259373?sjid=14276634456179680751-EU\">\u003Cstrong>Text customisation:\u003C\u002Fstrong>\u003C\u002Fa> Rebrands the former Automatically Created Assets (ACA) tool. This dynamically generates new headlines and descriptions based on your landing pages, existing ads, and keywords. The update is coming up automatically on the 27th of May, and the legacy ACAs will not be compatible with AI Max.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16230205\">\u003Cstrong>Final URL expansion:\u003C\u002Fstrong>\u003C\u002Fa> Sends users to the most relevant pages on your site based on query intent. It finds the page on your website that is most relevant to the user, and automatically applies that as the landing page for your ad.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>These features are all enabled by default in AI Max for Search campaigns. Once the 27th of May 2025 deadline is passed, these will only be available to AI Max campaigns.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002FFrame-51.svg\" alt=\"\" class=\"wp-image-33398\" width=\"840\" height=\"209\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>You can ‘upgrade’ your campaigns to AI Max, or continue using legacy assets while they are available, without access to edit them.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"ai-mode-search-open-to-public-experiment-on-google\">AI Mode search ‘open-to-public experiment’ on Google\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fai-mode-search\u002F\">AI Mode Search\u003C\u002Fa> as an open-to-the-public experiment in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flabs.google.com\u002Fsearch\u002Fexperiment\u002F22\">Google Labs\u003C\u002Fa>. This is a chatbot function that expands on Google’s existing AI overviews in Search. Instead of being an addition within a SERP, it has been spun out into a separate function. Instead of using SEO to rank results, the modified version of Gemini 2.0 curates a personalised results feed based on the query and the user making it.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2062\" height=\"846\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fai-mode-search.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33406\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>While Google aims to provide an AI answer whenever possible, it will revert to traditional results when it can’t verify the helpfulness and quality of the answers.\u003C\u002Fp>\n\n\n\n\u003Cp>Google also has plans to make the answer’s content more visual, with images and videos being emphasised in current development.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>Advertisers that already use Performance Max, Shopping and Search campaigns with broad match (which includes the recently-added AI Max for Search) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-search-ai-brand-discovery\u002F\">are eligible\u003C\u002Fa> to have their ads appear on AI Overview and AI Mode. While this is currently in testing, it’s likely to scale, so it’s important for advertisers to stay up-to-date on changes and monitor their effects in the accounts.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"threads-ads-enabled-by-default-in-meta-ads-manager\">Threads ads enabled by default in Meta Ads Manager\u003C\u002Fh2>\n\n\n\n\u003Cp>After \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-media-february-2025\u002F#early-stages-of-meta-introducing-ads-on-threads\">initial tests in January\u003C\u002Fa>, ad placements on the Threads platform have now been rolled out widely to advertisers. Starting in late April, this placement is now \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F655859553779869\">enabled by default\u003C\u002Fa> when you use Advantage+ placements, but it is not yet compatible with every ad type.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fthreads-ad-example.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33409\" width=\"306\" height=\"529\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F655859553779869\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>You now have access to Thread’s over 200 million users by default when you build an ad in Meta Ads Manager. Keep in mind that Threads ads aren’t yet compatible with every ad setting, so if you want to run ads on Threads, keep an eye on Meta’s announcements for a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F655859553779869\">comprehensive list\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"pinterest-journeys-are-changing\">Pinterest journeys are changing\u003C\u002Fh2>\n\n\n\n\u003Cp>Pinterest has recently introduced two updates that are likely to change the way users explore the platform.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ai-label\">\u003Cstrong>AI Label\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest has introduced the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-gen-ai-labels\u002F\">AI label\u003C\u002Fa> across its platform. Pinterest has faced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-is-ruining-pinterest-heres-why-its-such-a-big-problem\u002F\">backlash amongst users\u003C\u002Fa> about the proportion of AI-generated content on the platform, which was leading to unrealistic expectations and problems for competing small businesses. In response, Pinterest now tags content generated by AI and allows users to reduce the amount of AI-generated content in their feed.\u003C\u002Fp>\n\n\n\n\u003Cp>This tag is applied automatically to content that Pinterest detects as AI-generated through its metadata and image recognition software. Was one of your pins falsely flagged? Pinterest also has an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhelp.pinterest.com\u002Fen-gb\u002Farticle\u002Fgen-ai-labels\">appeals process\u003C\u002Fa> for flagged images.\u003C\u002Fp>\n\n\n\n\u003Cp>Importantly for advertisers, the AI label won’t show up on promoted pins. In order to see if an ad is AI-generated, users will have to click into the “Why am I seeing this ad?” disclosure to look for more details.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fai-modified-pinterest.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33414\" width=\"568\" height=\"451\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-gen-ai-labels\u002F\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re running paid promotions on Pinterest, performance is unlikely to be affected by this change.\u003C\u002Fp>\n\n\n\n\u003Cp>But if you’re also posting organically, your reach will likely be affected. Human-created images are likely to become more common in users’ feeds, while AI-generated content will likely see its reach limited.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"native-image-search\">\u003Cstrong>Native Image Search\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Pinterest has introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-new-visual-search-features\u002F\">Image Search\u003C\u002Fa> directly into the platform. This helps users find visually similar images to what they’re already interested in, and change the search journey from keyword matching to visual exploration. It will also help users find items they like even when the product isn’t linked in the image. This is likely to change the users’ journey and affect \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seerinteractive.com\u002Finsights\u002Fpinterests-new-visual-search-works-implications-marketers\">how they discover\u003C\u002Fa> your products.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fimage-search-pinterest.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33417\" width=\"649\" height=\"431\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.pinterest.com\u002Fen-gb\u002Fnews\u002Fintroducing-new-visual-search-features\u002F\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>Keyword-less exploration makes it even more important to target your ads to the right audience and to leverage Pinterest’s AI-optimised targeting.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-announces-new-features-for-video-youtube-ads\">Google announces new features for Video & YouTube ads\u003C\u002Fh2>\n\n\n\n\u003Cp>During the recent Google Global Keynote, there was a lot of mention of the role of video, and especially YouTube, in the ad ecosystem. Following this, Google has announced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16290177\">new features\u003C\u002Fa> for advertisers:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>New Video and YouTube placements\u003C\u002Fstrong> – The YouTube masthead is now ‘\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.vaimo.com\u002Fblog\u002Fwhat-is-shoppable-content\u002F\">shoppable\u003C\u002Fa>‘, and Google is introducing more video placements across Search, Image Search, and Shopping.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Interactive Shopping on cTV\u003C\u002Fstrong> – Google ads on cTV will be able to show QR codes for instant conversions.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Creator Partnerships Hub\u003C\u002Fstrong> – Google is introducing a new way to find and collaborate with relevant \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fnew-tools-brands-youtube-creators\u002F\">influencers\u003C\u002Fa>. Currently, this solution requires you to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpartnermarketinghub.withgoogle.com\u002Fmarketing-opportunities\u002F\">apply\u003C\u002Fa> and have Google approve your application. This launch was accompanied by an announcement that partnership ads will soon also be available in DV360.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Peak Points\u003C\u002Fstrong> – Ads running on YouTube will now be shown at the “peak points” of the video, meaning that ads will show immediately after the points in the video that Gemini AI detects as having the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cnbc.com\u002F2025\u002F05\u002F14\u002Fyoutube-gemini-ai-feature-will-target-ads-when-viewers-most-engaged.html\">highest rates of user attention\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2152\" height=\"1144\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fpeak-point-ads.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33421\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Marketers are prioritising video as the most engaging format for content. These changes highlight that Google is following that trend, and making it as easy as possible for marketers to leverage attention into results.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>These new opportunities mean that you should more strongly prioritise video in your CPC content mix, not just for Social. The new Partner Hub promises to make UGC content easier to produce for smaller accounts, giving you a golden opportunity to start leveraging it further.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"spotify-introduces-ad-exchange\">Spotify introduces ‘Ad Exchange’\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.spotify.com\u002Fen-US\u002Fprogrammatic-advertising\u002Fspotify-ad-exchange\u002F\">Spotify Ad Exchange\u003C\u002Fa> is Spotify’s in-built solution for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Programmatic Advertising\u003C\u002Fa>. It can link to a variety of partner platforms (DV360, TradeDesk, LiveRamp), with ongoing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.spotify.com\u002Fen-US\u002Fprogrammatic-advertising\u002Fspotify-ad-exchange\u002F\">plans to add more\u003C\u002Fa>. Ad Exchange also allows you to work directly on Spotify, without the need for an external platform.\u003C\u002Fp>\n\n\n\n\u003Cp>After its launch \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.spotify.com\u002F2025-04-02\u002Fspotify-tunes-up-platform-to-make-it-easy-for-advertisers-to-buy-create-and-measure\u002F\">in April\u003C\u002Fa>, there have been ongoing updates, such as the new integration with Magnite. Spotify promises more updates, both in adding more partner platforms (AdForm and Yahoo DSP), and the addition of podcast placements in the second half of 2025.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Fspotify-ad-exchange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33426\" width=\"555\" height=\"555\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does this mean for you\u003C\u002Fstrong>?\u003C\u002Fp>\n\n\n\n\u003Cp>Programmatic Advertising gives you access to audiences where they’re most likely to pay attention. It has traditionally been difficult to work with and understand, partly because of the fragmented nature of the market. By having access to advertise directly with Spotify (or with your already existing preferred solution), this can make programmatic advertising more accessible to less specialised marketing teams.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-on-the-horizon-other-updates\">What’s on the horizon? (Other updates)\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Twitter\u002FX introduces \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FX\u002Fstatus\u002F1923086579356057689\">4k video\u003C\u002Fa> \u003C\u002Fstrong>– With this latest update, all \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Fx-formerly-twitter-enables-4k-video-uploads\u002F748314\u002F\">Premium subscribers\u003C\u002Fa> will now have access to upload 4k video onto the platform. This may be beneficial as this platform’s content is increasingly experienced in bigger screens.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>LinkedIn quality of life \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fnew-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success\">updates\u003C\u002Fa> \u003C\u002Fstrong>– LinkedIn added new quality of life \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fnew-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success\">features\u003C\u002Fa> for advertisers. The most recent is the direct integration of Canva into LinkedIn Ads. You can now create a design on Canva and, by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fcreating-video-ads-for-linkedin-just-got-easier-with-canva\">connecting it to your LinkedIn\u003C\u002Fa>, you can create ads directly from Canva. This follows from LinkedIn’s continued push towards video content on the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Flinkedin-marketing-updates.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33429\" width=\"609\" height=\"609\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fbusiness\u002Fmarketing\u002Fblog\u002Flinkedin-ads\u002Fnew-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cstrong>Reddit Dynamic Catalogue Ads\u003C\u002Fstrong> – After beta testing, Reddit \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fadvertise\u002Fad-types\u002Fdynamic-product-ads\">Dynamic Product ads\u003C\u002Fa> are now open to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002FRedditforBusiness\u002Fcomments\u002F1kssq2x\u002Freddit_launches_dynamic_products_ads_to_general\u002F\">general availability\u003C\u002Fa>. This ad type is a type of catalogue ad, and is aimed at advertisers optimising for direct product sales. If you have a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.reddithelp.com\u002Fs\u002Farticle\u002Fcatalogs\">catalogue\u003C\u002Fa>, Reddit will automatically show users the products they’re most likely to buy.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11,12],36,40,286,[],[15],361,[17,18,19,20,21,22,23,24,25,26],"post-33376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":28,"hero":167},[29,117],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"What’s new in Paid Media: May 2025 industry updates",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},226,"\u002Fabout\u002Four-team\u002Fyasmin-burchill\u002F","Yasmin Burchill","Director, Head of Paid Media","I have 10+ years of experience working both agency side and in-house. My specialism lies in Paid Search; however, throughout my years in the field, I've broadened my horizons into strategic overviews of the wider Paid Media offering.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":42,"specialist_service_links":43,"photo":61},"\u003Cp>Director, Head of Paid Media. Joined Impression in 2021 & 2026\u003C\u002Fp>\n\u003Cp>I have 10+ years of experience working both agency side and in-house, predominantly based in London. My specialism lies in Paid Search; however, throughout my years in the field, I’ve broadened my horizons into strategic overviews of the wider Paid Media offering.\u003C\u002Fp>\n\u003Cp>No day is the same! From chatting to key client contacts, hosting team workshops and developing department initiatives, I cover a lot of ground!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I make a truly unbeatable vegetarian lasagne\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m obsessed with the pub and love trying out new restaurants.\u003C\u002Fp>\n",[44],{"page":45,"link_text":50},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":49,"post_title":50,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":53,"to_ping":49,"pinged":49,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":49,"post_parent":55,"guid":56,"menu_order":55,"post_type":57,"post_mime_type":49,"comment_count":58,"filter":59,"url_path":60},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":62,"id":62,"title":63,"filename":64,"filesize":65,"url":66,"link":67,"alt":49,"author":68,"description":49,"caption":49,"name":69,"status":70,"uploaded_to":55,"date":71,"modified":71,"menu_order":55,"mime_type":72,"type":73,"subtype":74,"icon":75,"width":76,"height":77,"sizes":78},25047,"Yasmin-Williams-new23","Yasmin-Williams-new23.png",390286,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&q=90","\u002Fyasmin-williams-new23\u002F","12","yasmin-williams-new23","inherit","2023-09-28 12:43:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":79,"thumbnail-width":80,"thumbnail-height":80,"medium":81,"medium-width":82,"medium-height":83,"medium_large":84,"medium_large-width":85,"medium_large-height":86,"large":87,"large-width":88,"large-height":89,"1536x1536":90,"1536x1536-width":91,"1536x1536-height":92,"2048x2048":93,"2048x2048-width":94,"2048x2048-height":95,"post-thumbnail":96,"post-thumbnail-width":97,"post-thumbnail-height":98,"12_col":99,"12_col-width":100,"12_col-height":101,"default_landscape":102,"default_landscape-width":103,"default_landscape-height":77,"default_portrait":104,"default_portrait-width":77,"default_portrait-height":103,"6_col_and_margin_short":105,"6_col_and_margin_short-width":97,"6_col_and_margin_short-height":101,"11_col_and_margin":106,"11_col_and_margin-width":107,"11_col_and_margin-height":101,"9_col_rectangle":108,"9_col_rectangle-width":109,"9_col_rectangle-height":110,"11_col":111,"11_col-width":112,"11_col-height":101,"staff_image_696_600":113,"staff_image_696_600-width":76,"staff_image_696_600-height":77,"rectangular_thumbnail":114,"rectangular_thumbnail-width":115,"rectangular_thumbnail-height":116},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":118,"reduced":31,"top_overlap":119,"bottom_underlap":119,"disable_observer":-1,"heading":120,"cta_text":121,"cta_link":122,"items":123},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[124,141,153],{"type_key":18,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":138},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132,135],{"name":133,"image":134},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":136,"image":137},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":18,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":152},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[149,151],{"name":150,"image":134},"Harry Clements",{"name":136,"image":137},{"to":139,"name":140},{"type_key":18,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":158,"image":159,"authors":160,"category":164},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. 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