[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-march-2025-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":508,"breadcrumbs":509,"reading_minutes":152,"category":517,"head":521},"2025-04-01T14:35:51",{"rendered":6},"\n\u003Cp>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve.\u003C\u002Fp>\n\n\n\n\u003Cp>Spring is just around the corner, and so are some fresh updates in the paid media world! As we transition into a new season, March brings exciting changes to platforms like Reddit and Google, along with opportunities to refine your strategy for the months ahead. Let’s take a look at the latest shifts and what they mean for you.\u003C\u002Fp>\n\n\n\n\u003Cp>Keep reading to discover:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-expands-negative-keyword-limits-in-performance-max\">Google Ads expands negative keyword limits in Performance Max\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-pmax-gets-search-term-visibility\">Google PMax Gets Search Term Visibility\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#demand-gen-campaigns-get-new-channel-controls-in-google-ads\">Demand Gen campaigns get new channel controls in Google Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bing-search-results-now-feature-7-sponsored-listings\">Bing search results now feature 7+ sponsored listings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-ads-can-now-link-directly-to-google-analytics\">Meta ads can now link directly to Google Analytics\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-introduces-hide-button-for-ads\">Reddit introduces ‘Hide’ button for ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#youtube-video-action-line-items-are-moving-to-demand-gen\">YouTube video action line items are moving to Demand Gen\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-display-network-now-available-in-demand-gen\">Google Display Network now available in Demand Gen\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ads-expands-negative-keyword-limits-in-performance-max\">\u003Cstrong>Google Ads expands negative keyword limits in P\u003C\u002Fstrong>erformance Max\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Ads has announced a significant increase in its negative keyword limit for Performance Max (PMax) campaigns, allowing advertisers to add up to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-expands-negative-keyword-limits-pmax-453154\">10,000 negative keywords\u003C\u002Fa> – a major jump from the previous limit of just 100.\u003C\u002Fp>\n\n\n\n\u003Cp>This update aligns PMax with Search campaigns, giving advertisers more control over where their ads appear while still leveraging Google’s AI-driven automation.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s changing?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Previous limit: 100 negative keywords per PMax campaign\u003C\u002Fli>\n\n\n\n\u003Cli>New limit: 10,000 negative keywords per PMax campaign\u003C\u002Fli>\n\n\n\n\u003Cli>Rollout timeline: Gradually rolling out to all advertisers over the next few weeks\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Many advertisers found the 100-keyword cap restrictive, making it difficult to exclude unwanted placements and refine their targeting. With this increase, marketers can now exercise greater control without sacrificing automation.\u003C\u002Fp>\n\n\n\n\u003Cp>This update brings a better balance between automation and control, allowing advertisers to fine-tune their campaigns with greater precision. Here’s how you can make the most of it:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Improve \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrands-safety-on-social-media\u002F\">brand safety\u003C\u002Fa>: Exclude irrelevant or brand-damaging placements more effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>Enhance efficiency: Prevent budget waste on non-converting audiences.\u003C\u002Fli>\n\n\n\n\u003Cli>Maintain AI-driven optimisation: While exclusions are useful, avoid over-filtering to let Google’s automation work effectively.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This update empowers advertisers with greater flexibility, ensuring their ads are placed in the most relevant and profitable environments. Now is the time to review your negative keyword lists and optimise your PMax campaigns accordingly!\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-pmax-gets-search-term-visibility\">\u003Cstrong>Google PMax Gets Search Term Visibility\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>One of the biggest challenges with Performance Max (PMax) campaigns has been the lack of insight into what search queries are triggering ads. But that’s changing. Google is now rolling out \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-adds-search-terms-visibility-to-performance-max-campaigns-453489\">search term visibility\u003C\u002Fa> for PMax campaigns, giving advertisers more transparency and control.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s new?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Search terms are now visible in the standard Search Terms report\u003C\u002Fli>\n\n\n\n\u003Cli>Negative keywords can be added directly from the report\u003C\u002Fli>\n\n\n\n\u003Cli>Match type insights provide better clarity on how queries align with targeting\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For a long time, PMax has operated as a “black box,” offering automation but little insight into why certain results were happening. Now, with search term visibility, you can:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Eliminate wasted spend by excluding irrelevant searches directly from the report\u003C\u002Fli>\n\n\n\n\u003Cli>Identify high-performing queries and adjust creative and audience signals to double down on what works\u003C\u002Fli>\n\n\n\n\u003Cli>Gain better control by understanding how match types influence search performance\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>How to make the most of this update:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Regularly audit the Search Terms report to find opportunities, spot inefficiencies, and fine-tune your targeting\u003C\u002Fli>\n\n\n\n\u003Cli>Use negative keywords strategically to filter out poor-fit traffic and improve ROI\u003C\u002Fli>\n\n\n\n\u003Cli>Leverage match type insights to refine your campaign strategy and optimise performance\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"demand-gen-campaigns-get-new-channel-controls-in-google-ads\">\u003Cstrong>Demand Gen campaigns get new channel controls in Google Ads\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Ads is introducing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-channel-control-demand-gen-campaigns-453385\">channel control\u003C\u002Fa> for select Demand Gen campaigns, allowing advertisers to specify where their ads appear across Google’s properties. This marks a step toward greater transparency, but some limitations remain.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s new?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>More control over ad placement across Google-owned channels\u003C\u002Fli>\n\n\n\n\u003Cli>Ability to choose where ads run (e.g., YouTube, Discover, Gmail)\u003C\u002Fli>\n\n\n\n\u003Cli>Performance data is still aggregated—no individual channel breakdowns yet\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>While this update gives advertisers more say in where their Demand Gen ads show up, segmented performance reporting is still missing. This means:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>You can prevent ads from appearing on less relevant placements, improving targeting precision\u003C\u002Fli>\n\n\n\n\u003Cli>But making data-driven decisions remains difficult since all performance data is lumped together\u003C\u002Fli>\n\n\n\n\u003Cli>Marketers should hold off on big changes until Google provides clearer insights on individual channel performance\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>How to make the most of this update:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Test different placements to see which ones align best with your audience and campaign goals\u003C\u002Fli>\n\n\n\n\u003Cli>Monitor overall performance closely, even if you can’t segment by channel yet\u003C\u002Fli>\n\n\n\n\u003Cli>Stay tuned for further updates, as more granular reporting could be on the horizon\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"bing-search-results-now-feature-7-sponsored-listings\">\u003Cstrong>Bing search results now feature 7+ sponsored listings\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Microsoft Bing has recently been spotted testing a bold \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fbing-ad-heavy-search-results-453379\">new search results format\u003C\u002Fa>, focusing heavily on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid ads\u003C\u002Fa> at the expense of organic content. Users have reported seeing search pages that are overwhelmingly dominated by sponsored listings, with very little room for organic results.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s new?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Bing search result pages now display at least seven paid ads on the first page\u003C\u002Fli>\n\n\n\n\u003Cli>Organic search results are significantly reduced, sometimes only showing one or two listings\u003C\u002Fli>\n\n\n\n\u003Cli>Ad-heavy format has been confirmed by multiple users\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This new format could shake up your approach to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fmicrosoft-ads\u002F\">Microsoft Ads (Bing Ads)\u003C\u002Fa> in a big way. Here’s what you need to know:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Increased competition for ad slots: With so many ads taking up the space, standing out on Bing could become harder and more expensive. Expect higher CPC rates as more advertisers compete for the limited ad spots.\u003C\u002Fli>\n\n\n\n\u003Cli>Organic visibility takes a hit: If you’re relying on organic search for traffic, this update could affect your website’s visibility, as fewer organic results are now visible on the first page.\u003C\u002Fli>\n\n\n\n\u003Cli>Shift in search dynamics: With Bing testing these changes, we could see a significant shift in how users interact with the search engine. More ads could mean a need for better ad targeting to grab attention before the user scrolls away.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"meta-ads-can-now-link-directly-to-google-analytics\">\u003Cstrong>Meta ads can now link directly to Google Analytics\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta is offering advertisers an exciting opportunity to gain early access to ad system updates by connecting their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmeta-advertisers-google-analytics-453211\">Google Analytics account to Meta’s ad platform\u003C\u002Fa>. This integration has shown to boost conversions, and Meta is encouraging advertisers to make the switch for a competitive edge.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s new?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Google Analytics integration with Meta’s ad accounts is now being encouraged\u003C\u002Fli>\n\n\n\n\u003Cli>Advertisers with established connections are receiving early access to system updates\u003C\u002Fli>\n\n\n\n\u003Cli>5% increase in conversions for advertisers who have set up the integration\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>By integrating \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Fgoogle-analytics-consultancy\u002F\">Google Analytics\u003C\u002Fa> with your Meta ad account, you can unlock several benefits for your campaigns:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Access early updates: By acting now, you’ll be among the first to get Meta’s latest ad system updates, potentially giving you a head start in optimising your campaigns.\u003C\u002Fli>\n\n\n\n\u003Cli>Boost conversions: Meta’s internal data shows that a high-quality integration can lead to an additional 5% increase in conversions, helping your campaigns perform better.\u003C\u002Fli>\n\n\n\n\u003Cli>Improve performance tracking: This integration helps you track your ad performance in greater detail, making it easier to refine your strategy and improve ROI.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"reddit-introduces-hide-button-for-ads\">\u003Cstrong>Reddit introduces ‘Hide’ button for ads\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Reddit has introduced a new ad control feature that allows users to block ads from specific advertisers, giving them more power over the content they see on the platform. This move aims to enhance the user experience by allowing people to control what kind of ads show up in their feeds.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s new?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New “Hide” option lets users block ads from specific advertisers\u003C\u002Fli>\n\n\n\n\u003Cli>Blocked ads are hidden for at least a year\u003C\u002Fli>\n\n\n\n\u003Cli>Works alongside the Report function to trigger advertiser blocking\u003C\u002Fli>\n\n\n\n\u003Cli>Gradual rollout across iOS, Android, and desktop over several weeks\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This update shifts the power back to the users, meaning that if your ads are irrelevant or poorly targeted, they could face permanent removal from a significant portion of your audience. Here’s how it affects you:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Focus on quality: Poorly targeted or disruptive ads can lead to audience loss for up to a year, making it crucial to deliver ads that resonate.\u003C\u002Fli>\n\n\n\n\u003Cli>Prioritise segmentation: With the potential to lose reach, segmenting your audience and personalising your creatives becomes even more important to avoid hitting a dead end.\u003C\u002Fli>\n\n\n\n\u003Cli>Better creative: Ads that fail to provide value or interest will likely be hidden, so make sure your messaging speaks to the audience’s needs.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youtube-video-action-line-items-are-moving-to-demand-gen\">\u003Cstrong>YouTube video action line items are moving to Demand Gen\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Exciting news for advertisers! YouTube is rolling out an upgrade \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fdisplayvideo\u002Fanswer\u002F16062960\">replacing YouTube video action line\u003C\u002Fa> items with Demand Gen. This means enhanced features for more powerful campaigns across YouTube, Google Display Network, Gmail, and Discover!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s changing?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Video action line items will be replaced by Demand Gen, which expands the inventory from just YouTube to include Discover, Gmail, and the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fdisplay\u002F\">Google Display\u003C\u002Fa> Network.\u003C\u002Fli>\n\n\n\n\u003Cli>Maximise clicks bid strategy and Lookalike segments are now available to help you target your audience more effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>Image formats and other new ad features are coming soon in April 2025, making your campaigns even more versatile.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This shift opens up more opportunities for advertisers, but also brings new challenges. Here’s how it affects you:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Broader reach: You now have access to more platforms (Discover, Gmail, etc.), allowing you to expand your ad exposure.\u003C\u002Fli>\n\n\n\n\u003Cli>Target smarter: With advanced audience segmentation, including lookalike audiences, you can easily reach users similar to your existing customers.\u003C\u002Fli>\n\n\n\n\u003Cli>Optimise creatives: The addition of image ads means more creative flexibility, so make sure your visuals and messaging are optimised for both video and static formats.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-display-network-now-available-in-demand-gen\">\u003Cstrong>Google Display Network now available in Demand Gen\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is expanding Demand Gen campaigns by integrating the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fdisplayvideo\u002Fanswer\u002F16033902\">Google Display Network\u003C\u002Fa> (GDN). Starting in March 2025, advertisers will be able to serve Demand Gen ads across GDN alongside YouTube, Discover, and Gmail. This update enhances reach, introducing more visual ad opportunities beyond video formats.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What’s changing?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Inventory source controls are now available, allowing you to choose where your ads are shown.\u003C\u002Fli>\n\n\n\n\u003Cli>Google Video Partners within Demand Gen will be renamed to Google Display Network to reflect the expanded inventory.\u003C\u002Fli>\n\n\n\n\u003Cli>The opt-in setting for inventory will move from the line item level to the ad group level, giving you more control.\u003C\u002Fli>\n\n\n\n\u003Cli>Starting in April 2025, all Demand Gen campaigns with image assets will start serving on the Google Display Network.\u003C\u002Fli>\n\n\n\n\u003Cli>Reporting will include image ads starting in April 2025, giving you a clearer picture of ad performance.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This update streamlines ad management and gives you more power to customise where and how your ads are displayed. Here’s how it impacts you:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Greater control: You can now manage inventory for both video and image ads at the ad group level, making your campaigns more adaptable. \u003C\u002Fli>\n\n\n\n\u003Cli>Enhanced targeting: By choosing where your ads show up, you ensure they reach the right audience across YouTube, Gmail, and the Google Display Network. \u003C\u002Fli>\n\n\n\n\u003Cli>Simpler management: The shift to ad group-level controls means fewer steps and a smoother setup, allowing you to focus on what matters most—delivering your message. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our April edition of “What’s new in Paid Media” for a round-up of next month’s industry updates to inspire your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Programmatic\u003C\u002Fa> strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10,11,12],36,40,286,[],[15],135,[17,18,19,20,21,22,23,24,25,26],"post-32757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":28,"hero":148},[29,95],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"What’s new in Paid Media: March 2025 industry updates",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":38,"specialist_service_links":7,"photo":42},{"ID":43,"id":43,"title":44,"filename":45,"filesize":46,"url":47,"link":48,"alt":38,"author":49,"description":38,"caption":38,"name":50,"status":51,"uploaded_to":46,"date":52,"modified":52,"menu_order":46,"mime_type":53,"type":54,"subtype":55,"icon":56,"width":57,"height":57,"sizes":58},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":59,"thumbnail-width":60,"thumbnail-height":60,"medium":61,"medium-width":62,"medium-height":62,"medium_large":63,"medium_large-width":64,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":69,"2048x2048":70,"2048x2048-width":71,"2048x2048-height":71,"post-thumbnail":72,"post-thumbnail-width":73,"post-thumbnail-height":74,"12_col":75,"12_col-width":76,"12_col-height":77,"default_landscape":78,"default_landscape-width":79,"default_landscape-height":80,"default_portrait":81,"default_portrait-width":80,"default_portrait-height":79,"6_col_and_margin_short":82,"6_col_and_margin_short-width":73,"6_col_and_margin_short-height":77,"11_col_and_margin":83,"11_col_and_margin-width":84,"11_col_and_margin-height":77,"9_col_rectangle":85,"9_col_rectangle-width":86,"9_col_rectangle-height":87,"11_col":88,"11_col-width":89,"11_col-height":77,"staff_image_696_600":90,"staff_image_696_600-width":91,"staff_image_696_600-height":80,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":96,"reduced":31,"top_overlap":97,"bottom_underlap":97,"disable_observer":-1,"heading":98,"cta_text":99,"cta_link":100,"items":101},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[102,116,134],{"type_key":18,"title":103,"excerpt":104,"to":105,"postedAt":106,"readingTime":107,"image":108,"authors":109,"category":113},"The Reach Paradox: Why you shouldn’t gave to choose between scale and quality","\u003Cp>For years, the digital advertising industry has treated ‘reach’ as the ultimate proxy for brand awareness. If your ad hit a million screens, the campaign was a success. But as programmatic buying evolved, an uncomfortable truth emerged: A screen impression does not guarantee a human eye. Recently, the industry has swung hard in the opposite […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-reach-paradox\u002F","2026-10-07T10:22:29",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fpiret-ilver-98MbUldcDJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[110],{"name":111,"image":112},"Collette Pratt","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":18,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":133},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[353,354,356,357,359,361,362,363,364,365,366,367,368,369,370,371],{"property":169,"content":351},{"property":171,"content":355},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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