[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":17,"acf":28,"head_links":564,"breadcrumbs":565,"reading_minutes":185,"category":573,"head":577},"2026-08-04T11:16:28",{"rendered":6},"\n\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-upgrades-ads-manager-with-split-testing-and-an-ai-ad-generator\">Reddit upgrades Ads Manager with Split Testing and an AI ad generator\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#introducing-streaming-ads-on-tiktok\">Introducing Streaming Ads on TikTok\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#openai-is-rapidly-maturing-chatgpts-ad-platform\">OpenAI is rapidly maturing ChatGPT's ad platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-editor-adds-ai-max-support-to-shopping-campaigns\">Google Ads Editor Adds AI Max Support to Shopping Campaigns\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bite-sized-updates\">Bite-sized updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Adelaide Attention Units land in DV360 Custom Bidding\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ads-rolls-out-video-campaign-groups-globally\">Google Ads rolls out Video Campaign Groups globally\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-adds-how-this-ad-was-made-transparency-panels\">Google adds \"How this ad was made\" transparency panels\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-upgrades-ads-manager-with-split-testing-and-an-ai-ad-generator\">Reddit upgrades Ads Manager with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Fsplit-testing\">Split Testing\u003C\u002Fa> and an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Ffree-form-ads-generator-beta\">AI ad generator\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, look at what relevant subreddits are already saying about your brand, and draft a native-feeling ad in the particular conversational tone Reddit demands. On top of that, native Split Testing has launched directly in Ads Manager, allowing advertisers to run proper A\u002FB tests on creatives, placements, or campaign types, including Reddit Max against standard campaigns.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Freddit-ads-manager-update.gif\" alt=\"\" class=\"wp-image-39609\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"696\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Freddit-ads-manager-update-2.gif\" alt=\"\" class=\"wp-image-39617\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Both of these updates solve something advertisers actually complain about. If you’ve avoided Free-form ads because getting the tone right takes time and a decent copywriter, the generator gives you a solid first draft instantly. Meanwhile, the Split Testing tool means no more guessing or cobbling together workarounds to see what converts. You can now properly test automated targeting against manual community targeting, putting real numbers behind the decision instead of relying on a hunch.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-streaming-ads-on-tiktok\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fbusiness\u002Fen-GB\u002Fblog\u002Fstreaming-ads\">Introducing Streaming Ads on TikTok\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>TikTok has officially launched Streaming Ads, a catalogue-driven format built specifically to turn viewers into paying subscribers. TikTok’s automation tool, powered by Smart+, matches a streaming provider’s content library to individual users and predicts which shows or films are most likely to drive sign-ups. This format includes interactive front-end options such as a Multi-Show Experience carousel and auto-scrolling Media Cards, allowing you to showcase multiple titles within a single ad unit. Alongside this, TikTok has also rolled out New Title Launch, a companion tool built for tentpole moments like premieres and live sports that targets high-intent users based on granular signals like genre preference and price sensitivity.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you work in VOD (Video on Demand), OTT (Over-the-Top), or entertainment releases, this represents a major shift away from standard awareness campaigns and into genuine performance marketing. Instead of cutting bespoke creative for every individual title, Smart+ dynamically builds personalised ads from your existing catalogue automatically. The stat worth remembering here is that TikTok users are 167% more likely to hold onto a subscription just to keep up with the conversation around a show, meaning there is a very real commercial case for making sure your titles show up exactly where that conversation is happening.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fstreaming-adds-tiktok.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39611\" style=\"width:250px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"openai-is-rapidly-maturing-chatgpts-ad-platform\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511\">OpenAI is rapidly maturing ChatGPT’s ad platform\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>The latest releases include conversion bidding, geo-exclusions, and bulk campaign editing tools, alongside a new Overview tab that finally gives media buyers a proper dashboard to check performance at a glance. Coming so soon after the launch of CPC pricing, it is clear OpenAI is pushing for feature parity with Google Ads and Meta, and they want it fast.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This is the point where ChatGPT ads stop feeling like a lightweight experiment. Conversion bidding allows you to optimise for actual business outcomes, such as leads or purchases, rather than simply paying for clicks. At the same time, geo-exclusions help tighten targeting and reduce wasted spend. The bulk tools and Overview tab might not be flashy, but they are exactly the kind of infrastructure a platform builds when it is preparing for real \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fchatgpt-ads-overview-tab-41661.html\">volume\u003C\u002Fa>. If the Ads Manager put you off before, it is absolutely worth taking another look now.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"1999\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fchat-gpt-product-updates.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39619\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-editor-adds-ai-max-support-to-shopping-campaigns\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns-483506\">\u003Cstrong>Google Ads Editor Adds AI Max Support to Shopping Campaigns\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has launched version 2.13 of Google Ads Editor, bringing a slate of new features designed to streamline bulk account management offline. The biggest addition is full offline support for AI Max in Shopping campaigns, allowing media buyers to manage automated text generation, URL expansion, brand lists, and exclusions without jumping into the web interface. \u003C\u002Fp>\n\n\n\n\u003Cp>Beyond Shopping updates, this release adds Customer Retention Goals for Performance Max, expands Demand Gen placements to Google Maps, and introduces new AI compliance controls for visual assets. Google is also taking steps to retire support for creating new Video Action campaigns within the desktop tool.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you run paid search or ecommerce campaigns, this is a great reminder to give your product data some extra attention. Because Google’s AI builds these descriptions using your existing details, incomplete feed entries or generic landing page text can result in uninspiring ad copy. \u003C\u002Fp>\n\n\n\n\u003Cp>Taking time to audit your Merchant Center fields, ensuring benefits, technical specs, and key selling points are crystal clear, helps protect your brand voice. Be sure to keep a close eye on your Shopping campaign metrics as this test unfolds so you can spot any shifts in performance early.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bite-sized-updates\">Bite-sized updates\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fdisplayvideo\u002Fanswer\u002F17312629?sjid=12727475268411131248-EU\">\u003Cstrong>Adelaide Attention Units land in DV360 Custom Bidding\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>DV360 is bringing Adelaide’s Attention Units directly into Custom Bidding, either as a ready-made “Maximize Adelaide Attention Unit” algorithm, or as a multiplier in your own bidding scripts. \u003C\u002Fp>\n\n\n\n\u003Cp>This is highly useful if you have wanted to bid on actual attention rather than basic viewability, but didn’t want to build a complex scoring model yourself. Simply plug in Adelaide’s benchmark, bid up on high-attention inventory, and stop wasting spend on placements nobody is actually looking at.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-rolls-out-video-campaign-groups-globally\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fvideo-campaign-groups\u002F\">\u003Cstrong>Google Ads rolls out Video Campaign Groups globally\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>You can now coordinate YouTube reach and frequency across multiple video campaigns at once, setting one overarching target while keeping separate budgets and creatives underneath. \u003C\u002Fp>\n\n\n\n\u003Cp>Google’s MMM data points to 2.7 as the optimal weekly frequency, worth a 19% ROI lift (DV360 support is coming soon). Anyone running several YouTube campaigns knows the pain of accidentally hammering the same user across all of them. This feature fixes that problem entirely, while also giving you a single, unified place to check your overall reach and frequency.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fvideo-campaign-groups.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39613\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-adds-how-this-ad-was-made-transparency-panels\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fgoogle-ads-ai-transparency-labels\u002F\">\u003Cstrong>Google adds “How this ad was made” transparency panels\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>New AI disclosure features are rolling out across Search, YouTube, and Discover. ‘My Ad Center’ will now feature a section flagging when generative AI was used to create or edit an ad. \u003C\u002Fp>\n\n\n\n\u003Cp>Google’s own AI tools tag this automatically, while a manual toggle has been introduced for anything made with third-party tools like Midjourney or ChatGPT. If external AI generation is part of your creative workflow, get this toggle built into your deployment process now, as labelling rules are only going to tighten from here.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fhow-this-ad-was-made.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39615\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our August edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11,12],36,40,286,[],[15,16],352,331,[18,19,20,21,22,23,24,25,26,27],"post-39589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":29,"hero":210},[30,159],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"What’s new in Paid Media: July 2026 industry updates",[35,114],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},219,"\u002Fabout\u002Four-team\u002Fharry-clements\u002F","Harry Clements","Paid Media Analyst","I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Paid Media Analyst. Joined Impression in October 2025.\u003C\u002Fp>\n\u003Cp>I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I was proud of myself when I finished runner-up at an amateur darts event and won ten pounds, as well as reaching as high as 245th in the UK on Clash Royale\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to play football, cricket, padel, darts, golf and pool. These are all sports I enjoy because they are great for socialising!\u003C\u002Fp>\n",[45],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":63,"id":63,"title":64,"filename":65,"filesize":56,"url":66,"link":67,"alt":50,"author":68,"description":50,"caption":50,"name":69,"status":70,"uploaded_to":56,"date":71,"modified":71,"menu_order":56,"mime_type":72,"type":73,"subtype":74,"icon":75,"width":76,"height":76,"sizes":77},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":88,"2048x2048":89,"2048x2048-width":90,"2048x2048-height":90,"post-thumbnail":91,"post-thumbnail-width":92,"post-thumbnail-height":93,"12_col":94,"12_col-width":95,"12_col-height":96,"default_landscape":97,"default_landscape-width":98,"default_landscape-height":99,"default_portrait":100,"default_portrait-width":99,"default_portrait-height":98,"6_col_and_margin_short":101,"6_col_and_margin_short-width":92,"6_col_and_margin_short-height":96,"11_col_and_margin":102,"11_col_and_margin-width":103,"11_col_and_margin-height":96,"9_col_rectangle":104,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":107,"11_col-width":108,"11_col-height":96,"staff_image_696_600":109,"staff_image_696_600-width":110,"staff_image_696_600-height":99,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":115,"path":116,"display_name":117,"job_title":39,"description":118,"avatar_url":119,"acf":120},213,"\u002Fabout\u002Four-team\u002Fakshaya-korada\u002F","Akshaya Korada","As a Paid Media Analyst, I love that I get to work with a range of different clients at Impression; it definitely keeps things exciting!","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":121,"specialist_service_links":122,"photo":125},"\u003Cp>Paid Media Analyst. Joined Impression in November 2025.\u003C\u002Fp>\n\u003Cp>I moved to the UK in 2023 to do my Master’s in Marketing and Strategy, and since graduating, I’ve been working at a startup as a Founder’s Associate. It’s been a great experience wearing multiple hats and learning how a business works from the inside and out. Alongside that, I also work with a few freelance clients from the US, India and the UK, mostly helping them with social media strategy and content. I’m still in my “experiment” stage, figuring out where I want to specialise and paid media is something I haven’t had hands-on experience with yet, so I’m really excited to dive into it and learn everything I can.\u003C\u002Fp>\n\u003Cp>I love that I get to work with a range of different clients; it definitely keeps things exciting. My day-to-day usually involves optimising client accounts, writing ad copy, running performance reports, doing keyword research, and analysing campaign performance to find new opportunities for growth. There’s always something new to test, tweak and learn!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I can create elite-level travel itineraries 😎🏝️\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I love going to the gym, hiking, and reading fantasy books. I’m also really into content creation, and I’ll watch anything you recommend; Anime, movies, web series… if it’s good, it’s on my list\u003C\u002Fp>\n",[123],{"page":124,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},{"ID":126,"id":126,"title":127,"filename":128,"filesize":129,"url":130,"link":131,"alt":50,"author":68,"description":50,"caption":50,"name":132,"status":70,"uploaded_to":56,"date":133,"modified":133,"menu_order":56,"mime_type":134,"type":73,"subtype":135,"icon":75,"width":136,"height":137,"sizes":138},37248,"Akshaya-Korada","Akshaya-Korada.png",1340125,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&q=90","\u002Fakshaya-korada\u002F","akshaya-korada","2026-01-30 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more posts","See all articles","\u002Fblog\u002F",[166,180,198],{"type_key":19,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":177},"The Reach Paradox: Why you shouldn’t have to choose between scale and quality","\u003Cp>For years, the digital advertising industry has treated ‘reach’ as the ultimate proxy for brand awareness. If your ad hit a million screens, the campaign was a success. But as programmatic buying evolved, an uncomfortable truth emerged: A screen impression does not guarantee a human eye. Recently, the industry has swung hard in the opposite […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-reach-paradox\u002F","2026-11-02T10:04:15",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fpiret-ilver-98MbUldcDJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[174],{"name":175,"image":176},"Collette Pratt","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":19,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":185,"image":186,"authors":187,"category":197},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[188,191,194],{"name":189,"image":190},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":192,"image":193},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":195,"image":196},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},{"type_key":19,"title":199,"excerpt":200,"to":201,"postedAt":202,"readingTime":203,"image":204,"authors":205,"category":209},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[206,208],{"name":207,"image":41},"Joe Turnbull",{"name":117,"image":119},{"to":178,"name":179},{"type":211,"style":212,"heading":33,"date":4,"updatedAt":213,"reading_minutes":185,"image":214,"imageAlt":33,"categories":215,"collections":563},"blog-post","light","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[216,397,484],{"id":10,"count":217,"description":218,"link":219,"name":220,"slug":221,"taxonomy":222,"parent":56,"meta":223,"acf":224,"head_links":225,"resource_count":226,"yoast_title":227,"yoast_meta":228,"yoast_json_ld":271,"_links":369,"path":219},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social","paid-social","category",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[229,231,234,237,240,243,246,248,250,252,255,258,260,263,265,268],{"property":230,"content":227},"title",{"property":232,"content":233},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. 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