[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-july-2025-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":524,"breadcrumbs":525,"reading_minutes":171,"category":533,"head":537},"2025-07-31T10:57:06",{"rendered":6},"\n\u003Cp>\u003Cstrong>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the hottest news and trends to help you stay ahead of the curve. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As we’ve experienced heatwave after heatwave this Summer, the digital marketing landscape has also been heating up. With the growing influence of AI and a multitude of platform updates, let’s dive into July’s paid media news and what these changes mean for you.\u003C\u002Fp>\n\n\n\n\u003Cp>Read on to find out about…\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-editor-2-10-update-is-here\">Google Ads Editor 2.10 update is here\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-shopping-market-trends-3-major-retailers-pull-back\">Google Shopping Market Trends: 3 major retailers pull back\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#updates-to-demand-gen-campaigns\">Updates to Demand Gen campaigns\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#branded-search-a-new-conversion-metric\">Branded Search: A new conversion metric\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-localised-forecasting-in-keyword-planner\">New localised forecasting in Keyword Planner\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-proposes-changes-to-serp-in-efforts-to-avoid-antitrust-fine\">Google proposes changes to SERP in efforts to avoid antitrust fine\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#advertising-opportunities-in-whatsapps-updates-tab\">Advertising opportunities in Whatsapp’s Updates tab\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-announces-advantage-gen-ai-features-to-enhance-creative\">Meta announces Advantage+ Gen AI features to enhance creative\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-ads-integration-into-ga4\">Reddit Ads integration into GA4\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-editor-2-10-update-is-here\">\u003Cstrong>Google Ads Editor 2.10 update is here\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Ads editor 2.10 released early July, with\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ads-editor-version-2-10-39721.html\"> new features\u003C\u002Fa> to streamline ad creation, refine targeting, and utilise AI. Let’s outline what’s changed: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Greater Targeting Controls\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Exclude negative keywords at the campaign level in PMax\u003C\u002Fli>\n\n\n\n\u003Cli>Opt out of targeting specific device types on PMax, e.g. tablets by assigning a -100% bid adjustment \u003C\u002Fli>\n\n\n\n\u003Cli>Target users by specific OS’ in desktop targeting\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Video upgrades\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>9:16 are now supported for Demand Gen on Ads Editor\u003C\u002Fli>\n\n\n\n\u003Cli>Vertical videos can now be generated in video reach campaigns\u003C\u002Fli>\n\n\n\n\u003Cli>Demand Gen video landing page previews are now available to be viewed within the ads in platform\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>AI Enhancements\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>AI Max for Search\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Enables smarter keyword matching that can be toggled on and off\u003C\u002Fli>\n\n\n\n\u003Cli>Final URL expansion now available on search as well as PMax\u003C\u002Fli>\n\n\n\n\u003Cli>New ad-group level controls: location targets, brand lists, & search term matching\u003C\u002Fli>\n\n\n\n\u003Cli>Feature validation: ensures the above is only available when AI Max is turned on\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>Performance builder for PMax – AI generated assets available during campaign creation\u003C\u002Fli>\n\n\n\n\u003Cli>Search theme incrementality column in search themes view\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Bulk Editing Features\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Partial download for extensions – quicken downloads by only syncing those you need\u003C\u002Fli>\n\n\n\n\u003Cli>Export CVS\u002FSheets with ad preview URLs before publishing]\u003C\u002Fli>\n\n\n\n\u003Cli>Expanded ad previews – more ad types have been added, including Demand Gen and Demand Gen video ads\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Optimising features\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New link checker tool available\u003C\u002Fli>\n\n\n\n\u003Cli>Set CPC targets for Demand Gen at the campaign and ad-group level\u003C\u002Fli>\n\n\n\n\u003Cli>Optimise for reengagement with Customer Retention Goals in PMax\u003C\u002Fli>\n\n\n\n\u003Cli>Access Google’s Deep Link Impact Calculator\u003C\u002Fli>\n\n\n\n\u003Cli>Option to add recommended App Conversion Goals as account level default \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Barcodes and QR codes are now supported in promotions\u003C\u002Fli>\n\n\n\n\u003Cli>Set individual lead form questions as options, for more flexibility\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This large update allows advertisers more opportunities to make enhanced bulk changes to their campaigns without needing to go into the web platform, streamlining workflows and making it easier to scale and optimise large accounts fast.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-shopping-market-trends-3-major-retailers-pull-back\">\u003Cstrong>Google Shopping Market Trends: 3 major retailers pull back\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-shopping-ad-clicks-surge-q2-amazon-temu-458698\">An analysis of Q2 marketing trends\u003C\u002Fa> has revealed changes in Google’s Shopping auction that influenced shifts in PPC strategy for retail brands. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdrive.google.com\u002Ffile\u002Fd\u002F1ZxVsAjWI63rHRdvhTKT85MrpcLj-KnQV\u002Fview\">Tinuiti’s Digital Ads Benchmark Report\u003C\u002Fa> found that overall, Q2 saw Google Shopping clicks surged by 18%, up from a 9% rise in Q1. This coincides with Temu retreating from the shopping auction in April and Shien pausing for a period in the same month, following steep US tariffs. Amazon also reduced their shopping presence on Google in late May, seeing their sharpest drop in impression share seen since March 2020. We’ve also seen advertisers lean more into PMax and Microsoft become a more cost-effective PPC channel in Q2.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Due to the reduced competition in the auction, opportunities for brands who saw these retailers as competitors have opened up. Amazon seems to have retreated from the auction again in late July, after the report was published, creating further opportunities for advertisers to grow traffic with reduced CPCs. Keep an eye on the shifts occurring in the competitive shopping landscape to ensure you don’t miss out.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"updates-to-demand-gen-campaigns\">\u003Cstrong>Updates to Demand Gen\u003C\u002Fstrong> campaigns\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has rolled out a number of updates to Demand Gen over July. Let’s review…\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Gmail ecommerce ads in promotions tab\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>E-commerce ads showcasing a product listing are now \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgmail-demand-gen-ecommerce-ads-promotions-tab-test-458674\">being seen in the promotions tab\u003C\u002Fa> in Gmail. When clicked, these expand into a shipping ad with multiple side-by-side products displayed, similar to a shopping carousel. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The promotion tab changes in Gmail point towards a shift towards Google favouring ecommerce placements in their ecosystem, allowing retail brands to focus on product visibility over text-based ads. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Campaign changes available to be changed in Gmail via recommendations\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A new button has been spotted on Gmail allowing advertisers to implement recommendations with one click, without logging into Google Ads. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Gmail’s new one-click recommendations in platform allows access for quick and easy optimisations, but this increases the risk of accidentally enabling changes that don’t align with your specific campaign goals. Advertisers have expressed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ads-gmail-enable-your-recommendations-458626\">worry and discontent\u003C\u002Fa> about the lack of control auto-recommendations that are applied this easily may lead to.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"180\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fdemand-gen-update-2025.gif\" alt=\"\" class=\"wp-image-34070\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">Image posted by Jyll Saskin Gales \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fjyllsaskingales_be-careful-out-there-folks-one-click-apply-activity-7349120241248985089-Rdmp?utm_source=share&utm_medium=member_desktop&rcm=ACoAADkT6DYB_BLioyxRaTOVlbQBcFH33aO8P60\">on LinkedIn\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Youtube follow-on views now available in Demand Gen\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>After setting Youtube engagements as a conversion goal, you can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16323381\">optimise for follow-on views\u003C\u002Fa> by setting it as a primary action, which will prioritise finding users who are more likely to watch the original content on your channel after viewing your ad.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>If one of your campaign goals is to drive traffic to the brand’s original content on Youtube, ensure you enable this conversion goal!\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1598\" height=\"1022\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fdemand-gen-update-2025-1.gif\" alt=\"\" class=\"wp-image-34071\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center has-small-font-size\">Image from  ‘\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16323381\">YouTube follow-on views optimization now available in Demand Gen campaigns’\u003C\u002Fa> on Google Ads Help\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Auto-upgrades from Video Action Campaigns to Demand Gen\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>In April Goggle started phasing out VAC’s, not allowing advertisers to create new campaigns, and in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-auto-upgrades-video-action-campaigns-demand-gen-458325\">July any remaining VAC’s are being upgraded to Demand Gen\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Demand Gen offers a wider range of formats across not only Youtube but also Gmail and Discover, with the ability to toggle placements on and off for targeted reach. This switch reflects a shift in how users shop today, favouring omni-channel browsing and discovery-based engagement.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"branded-search-a-new-conversion-metric\">\u003Cstrong>Branded Search: A new conversion metric\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is adding a new way to measure the impact of top-of-funnel ads by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16212033\">adding a new conversion metric\u003C\u002Fa>, currently in beta. The branded searches conversion type allows you to track users who have seen your ad and then later go on to search your brand on Google or Youtube. This has a 30-day attribution window and tracks searches after seeing an ad from a Youtube, PMax (Youtube, Discover, Gmail) or Demand Gen (Youtube, Discover feed, Gmail) campaign.\u003C\u002Fp>\n\n\n\n\u003Cp>Branded Searches will be set as primary conversion to track, however, they are not yet able to be used in bidding optimization, only in reporting. Note that Branded Searches will be able to be viewed when segmenting the All conv. column, not the Conversions column. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The ability to track brand-lift from upper funnel campaign types like Demand Gen has been long awaited; this conversion type gives PPC advertisers a new lens to analyse brand awareness. However, we will have to wait for the ability to optimise TOF campaigns towards this new conversion action.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"new-localised-forecasting-in-keyword-planner\">\u003Cstrong>New localised forecasting in Keyword Planner\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Ads have upgraded their Keyword Planner to include enhanced forecasting tools that break down keyword volumes by location type (city, state, region and DMA) and device type (mobile, desktop and tablet). While this has not yet been formally announced, the new interface was spotted by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fprakash-amiya_googleads-keywordplanner-ppc-activity-7346487818224861184-hA-u\u002F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJTV04Bw5M-1qqJtnImkpsEOFw9bHvfSSs\">Amiya Prakash,\u003C\u002Fa> PPC specialist at CausalFunnel, who shared a screenshot on LinkedIn. This update seems to be still rolling out and might not yet be available in the EU.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>More granular forecasting options in the keyword planner allows advertisers to accurately utilise localised targeting, especially if they are aiming to target specific locations or user contexts. Knowing which keywords are likely to get traffic in specific locations or on specific device types allows for more precise forecasting, as high-performing geographic areas can be accurately identified before setting the ads live, allowing campaigns to be more effectively split by area and budgets accurately allocated, increasing your campaign’s efficiency. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1517\" height=\"875\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fkeyword-planner-2025-update.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34069\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-proposes-changes-to-serp-in-efforts-to-avoid-antitrust-fine\">\u003Cstrong>Google proposes changes to SERP in efforts to avoid antitrust fine\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In March, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reuters.com\u002Flegal\u002Flitigation\u002Fgoogle-offers-new-proposal-stave-off-eu-antitrust-fine-document-shows-2025-07-02\u002F\">Google was accused by the EU\u003C\u002Fa> of promoting and favouring its own services, like Google Shopping, Google Hotels, Google Flights etc., over third party search engines, like Skyscanner and Booking.com. As this is noncompliant with the EU’s Digital Marketers Act, in an effort to avoid an antitrust fine of up to 10% of their global annual revenue, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-proposes-new-search-display-to-avoid-eu-antitrust-fine-457969\">Google has proposed some changes\u003C\u002Fa> to the search results page. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>In late June Google proposed introducing a vertical search service (VSS) box at the top of the SERP, designed to link specialised search engines, both third party and its own, and to hotels, airlines, restaurants and transport services.\u003C\u002Fli>\n\n\n\n\u003Cli>In July, Google proposed adding an additional box, whenever a VSS is shown, that contains free links to direct suppliers. This is meant to give visibility to direct suppliers without labelling the box they are in as a Google service.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Changes to the SERP can directly impact ad performance, brand value, and traffic flow. Advertisers should pay close attention to shifts in Google’s dominance in the search page; if Google is giving its competitors more space and visibility, it could affect user behaviour. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reuters.com\u002Flegal\u002Flitigation\u002Fgoogle-says-discord-over-search-results-is-unresolved-risks-eu-antitrust-fine-2025-07-09\">The dispute is currently unresolved\u003C\u002Fa>, so look out for further possible changes to the search engine results page.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"advertising-opportunities-in-whatsapps-updates-tab\">\u003Cstrong>Advertising opportunities in Whatsapp’s Updates tab\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Towards the end of June \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fwhatsapp-discovery-tools-ads-subscriptions-457079\">Whatsapp announced three major updates \u003C\u002Fa>to its Updates Tab, adding ads, discovery tools, and subscriptions:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Promoted Channels: admins can now boost visibility on sponsored channels in their Updates directory, making discovery easier for users\u003C\u002Fli>\n\n\n\n\u003Cli>Paid Channel Subscription: users can subscribe to creators and brands for a monthly fee to receive exclusive updates and communications\u003C\u002Fli>\n\n\n\n\u003Cli>Ads in Status: businesses can showcase products and promotions and allow users to start conversations\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The Updates tab in WhatsApp represents a large, untapped audience; it is used by 1.5 billion people according to Meta and is becoming a hub for creators and brands. This provides advertisers the opportunity to promote businesses, run status ads, and have conversations with high intent customers in a space consumers already use, increasing opportunities for brand awareness. By confining ads to the updates tab, WhatsApp retains its ability to be used  only as a private messenger platform, without the intrusion of ads, but also opens up a space for creator and commercial activity.\u003C\u002Fp>\n\n\n\n\u003Cp>Among concerns about privacy, Meta has assured that personal messages, calls, and groups remain encrypted and will not be used to collect data for ads. Ads personalisation will instead rely on wider data such as the users’ city, language, and channel engagement. This marks WhatsApp becoming a space for paid media without encroaching on existing audiences’ privacy or day-to-day experience.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-announces-advantage-gen-ai-features-to-enhance-creative\">\u003Cstrong>Meta announces Advantage+ Gen AI features to enhance creative\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta have announced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.adweek.com\u002Fbrand-marketing\u002Fmetas-advantage-adds-gen-ai-tools-for-advertisers-and-agencies\u002F\">a set of new suite of genAI tools\u003C\u002Fa> for Advantage+ to help advertisers  enhance their creative. These updates are as follows:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Logos, brand colours, and fonts are now applied across creative assets automatically, ensuring consistent branding\u003C\u002Fli>\n\n\n\n\u003Cli>AI video generation: turns images into videos by adding animations, text overlays and music – this is still in testing\u003C\u002Fli>\n\n\n\n\u003Cli>Video highlights: pulls key scenes and phrases from videos to highlight product benefits\u003C\u002Fli>\n\n\n\n\u003Cli>Creative sticker CTA buttons: advertisers can create customised stickers of products, slogans and graphics with CTAs. This will start exclusively on Facebook reels and stories, and be rolled out to Instagram later in the year.\u003C\u002Fli>\n\n\n\n\u003Cli>Business AI’s new features: AI generated prompts, FAQ buttons for ads, new voice features, & new placements on stories and reels in the US\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Meta reports that advertisers that use Advantage+ already see a 22% boost to ROI, and says that using new and innovative AI features will help drive performance even further. These features will also help reduce the time and resources needed to create videos for your ads, as well as refreshing your ads to avoid creative fatigue.\u003C\u002Fp>\n\n\n\n\u003Cp>Make sure that any Meta AI enhancements you implement align with your brand guidelines and fit your campaign goals.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-ads-integration-into-ga4\">\u003Cstrong>Reddit Ads integration into GA4\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-analytics-reddit-ads-integration-lead-gen-tools-459363\">Google Analytics is adding Reddit integration\u003C\u002Fa>, allowing advertisers to import cost data into the platform. This means that GA4 can automatically track paid traffic, impressions, and cost from Reddit Ads. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Cost data being directly integrated into GA4 provides easy access and more visibility into Reddit Ads performance. It allows unified reporting across other platforms, streaming data collection, comparisons, and analysis. \u003C\u002Fp>\n\n\n\n\u003Cp>For guidance on how to import cost data from Reddit Ads, see \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F16217130?sjid=11332908622021650109-EU\">Google’s supporting article\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>Look out for our August edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’ aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch!\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11,12],36,40,286,[],[15],291,[17,18,19,20,21,22,23,24,25,26],"post-34061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":28,"hero":167},[29,117],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"What’s new in Paid Media: July 2025 industry updates",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},181,"\u002Fabout\u002Four-team\u002Folivia-rowse\u002F","Olivia Rowse","Paid Media Executive","As a Paid Media Executive, my day-to-day includes copywriting, keyword research, campaign optimisation, performance analysis, and much more.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":42,"specialist_service_links":43,"photo":61},"\u003Cp>Paid Media Executive. Joined Impression in September 2024.\u003C\u002Fp>\n\u003Cp>I graduated with an English BA in 2022 and then undertook an English MA in December 2023, both at the University of Nottingham. I spent a lot of time with my nose in a book, but surprised myself by spending just as much time studying linguistics as well as literature. During my master’s degree, I took a sociolinguistics module that dived into how businesses use language to build their brands. From there, I followed my intrigue by taking part in the Digital Marketing Academy, where Impression left a lasting impression (no pun intended) on me as a marketing agency to keep an eye on. After graduating I started volunteering as a marketing assistant with two local museums, sticking close to my humanities roots, before making the leap into full-time agency work at Impression.\u003C\u002Fp>\n\u003Cp>As a Paid Media Executive, my day-to-day includes copywriting, keyword research, campaign optimisation, performance analysis, and much more. I work across both Paid Social and PPC, writing, analysing and reporting on our paid media campaigns to help clients drive their growth.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Achieving a first-class English BA degree and then a distinction in my English MA, as well as winning the English Postgraduate Award for achieving a high first-class grade in every module of my MA degree, will always be something I’m immensely proud of. It took a lot of grit and determination to push through the difficult times, but ultimately, my degrees not only became a way for me to expand my analytical skills and critical mindset, but acted as my creative outlet. I put my heart and soul into my degrees and feel so proud of my achievements, especially with most of my BA falling during the pandemic.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, I’ll probably be writing in a coffee shop, crocheting a cardigan, or reading a book snuggled up with my cat. I love exploring new cities and travelling, but most of my free time is filled with playing D&D and TTRPGs with friends, video games, or crafting – my current fixation is jewellery making!\u003C\u002Fp>\n",[44],{"page":45,"link_text":50},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":49,"post_title":50,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":53,"to_ping":49,"pinged":49,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":49,"post_parent":55,"guid":56,"menu_order":55,"post_type":57,"post_mime_type":49,"comment_count":58,"filter":59,"url_path":60},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":62,"id":62,"title":63,"filename":64,"filesize":65,"url":66,"link":67,"alt":49,"author":68,"description":49,"caption":49,"name":69,"status":70,"uploaded_to":55,"date":71,"modified":71,"menu_order":55,"mime_type":72,"type":73,"subtype":74,"icon":75,"width":76,"height":77,"sizes":78},33335,"Olivia-Rowse","Olivia-Rowse.png",425374,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&q=90","\u002Folivia-rowse-3\u002F","12","olivia-rowse-3","inherit","2025-05-29 12:02:14","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":79,"thumbnail-width":80,"thumbnail-height":80,"medium":81,"medium-width":82,"medium-height":83,"medium_large":84,"medium_large-width":85,"medium_large-height":86,"large":87,"large-width":88,"large-height":89,"1536x1536":90,"1536x1536-width":91,"1536x1536-height":92,"2048x2048":93,"2048x2048-width":94,"2048x2048-height":95,"post-thumbnail":96,"post-thumbnail-width":97,"post-thumbnail-height":98,"12_col":99,"12_col-width":100,"12_col-height":101,"default_landscape":102,"default_landscape-width":103,"default_landscape-height":77,"default_portrait":104,"default_portrait-width":77,"default_portrait-height":103,"6_col_and_margin_short":105,"6_col_and_margin_short-width":97,"6_col_and_margin_short-height":101,"11_col_and_margin":106,"11_col_and_margin-width":107,"11_col_and_margin-height":101,"9_col_rectangle":108,"9_col_rectangle-width":109,"9_col_rectangle-height":110,"11_col":111,"11_col-width":112,"11_col-height":101,"staff_image_696_600":113,"staff_image_696_600-width":76,"staff_image_696_600-height":77,"rectangular_thumbnail":114,"rectangular_thumbnail-width":115,"rectangular_thumbnail-height":116},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":118,"reduced":31,"top_overlap":119,"bottom_underlap":119,"disable_observer":-1,"heading":120,"cta_text":121,"cta_link":122,"items":123},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[124,141,153],{"type_key":18,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":138},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132,135],{"name":133,"image":134},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":136,"image":137},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":18,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":152},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[149,151],{"name":150,"image":134},"Harry Clements",{"name":136,"image":137},{"to":139,"name":140},{"type_key":18,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":158,"image":159,"authors":160,"category":164},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161],{"name":162,"image":163},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":165,"name":166},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type":168,"style":169,"heading":32,"date":4,"updatedAt":170,"reading_minutes":171,"image":172,"imageAlt":32,"categories":173,"collections":523},"blog-post","light","2025-07-31T10:57:07",11,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fp-l-YsIRmsBtnfU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[174,358,445],{"id":10,"count":175,"description":176,"link":165,"name":166,"slug":177,"taxonomy":178,"parent":55,"meta":179,"acf":180,"head_links":181,"resource_count":171,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":326,"path":165},103,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","paid-social","category",[],[],[],"Paid Social Media Blog | Tips & Advice | Impression",[184,186,189,192,195,198,201,203,205,207,210,213,216,219,222,225],{"property":185,"content":182},"title",{"property":187,"content":188},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":190,"content":191},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":193,"content":194},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":196,"content":197},"og:locale","en-GB",{"property":199,"content":200},"og:type","article",{"property":202,"content":182},"og:title",{"property":204,"content":188},"og:description",{"property":206,"content":194},"og:url",{"property":208,"content":209},"og:site_name","Impression",{"property":211,"content":212},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":214,"content":215},"og:image:width",1200,{"property":217,"content":218},"og:image:height",630,{"property":220,"content":221},"og:image:type","image\u002Fjpeg",{"property":223,"content":224},"twitter:card","summary_large_image",{"property":226,"content":227},"twitter:site","@impressiontalk",{"@context":229,"@graph":230},"https:\u002F\u002Fschema.org",[231,239,249,259],{"@type":232,"@id":233,"url":233,"name":182,"isPartOf":234,"description":188,"breadcrumb":236,"inLanguage":238},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":235},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb","en",{"@type":240,"@id":237,"itemListElement":241},"BreadcrumbList",[242,247],{"@type":243,"position":244,"name":245,"item":246},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":243,"position":248,"name":166},2,{"@type":250,"@id":235,"url":246,"name":209,"description":49,"publisher":251,"inLanguage":197,"potentialAction":253},"WebSite",{"@id":252},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":254,"target":255,"query-input":258},"SearchAction",{"@type":256,"urlTemplate":257},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":260,"@id":252,"name":209,"url":246,"logo":261,"image":267,"sameAs":268,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":279,"location":286,"areaServed":319},"Organization",{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[269,270,271],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[287,296,308],{"@type":288,"name":289,"geo":290,"address":294,"photo":267,"telephone":295},"Place","Impression Digital - Nottingham",{"@type":291,"latitude":292,"longitude":293},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},"+44 01158 242 212",{"@type":288,"name":297,"geo":298,"address":301,"photo":306,"telephone":307},"Impression Digital - London",{"@type":291,"latitude":299,"longitude":300},"51.50237208377361","-0.09229841534284115",{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":288,"name":309,"geo":310,"address":313},"Impression Digital - New York",{"@type":291,"latitude":311,"longitude":312},"40.726722746949","-74.00527778220652",{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},"160 Varick St","New York","NY","10013","USA",[320,323,325],{"@type":321,"name":322},"Country","Worldwide",{"@type":321,"name":324},"GBR",{"@type":321,"name":318},{"self":327,"collection":337,"about":340,"wp:post_type":343,"curies":354},[328],{"href":329,"targetHints":330},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F36",{"allow":331},[332,333,334,335,336],"GET","POST","PUT","PATCH","DELETE",[338],{"href":339},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[341],{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[344,346,348,350,352],{"href":345},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=36",{"href":347},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=36",{"href":349},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=36",{"href":351},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=36",{"href":353},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=36",[355],{"name":356,"href":357,"templated":31},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":359,"description":360,"link":361,"name":362,"slug":363,"taxonomy":178,"parent":55,"meta":364,"acf":365,"head_links":366,"resource_count":367,"yoast_title":368,"yoast_meta":369,"yoast_json_ld":389,"_links":422,"path":361},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[370,371,373,374,376,378,379,380,381,382,383,384,385,386,387,388],{"property":185,"content":368},{"property":187,"content":372},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":190,"content":191},{"property":193,"content":375},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":196,"content":377},"en_GB",{"property":199,"content":200},{"property":202,"content":368},{"property":204,"content":372},{"property":206,"content":375},{"property":208,"content":209},{"property":211,"content":212},{"property":214,"content":215},{"property":217,"content":218},{"property":220,"content":221},{"property":223,"content":224},{"property":226,"content":227},{"@context":229,"@graph":390},[391,396,400,404],{"@type":232,"@id":392,"url":392,"name":368,"isPartOf":393,"description":372,"breadcrumb":394,"inLanguage":238},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":235},{"@id":395},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb",{"@type":240,"@id":395,"itemListElement":397},[398,399],{"@type":243,"position":244,"name":245,"item":246},{"@type":243,"position":248,"name":362},{"@type":250,"@id":235,"url":246,"name":209,"description":49,"publisher":401,"inLanguage":197,"potentialAction":402},{"@id":252},{"@type":254,"target":403,"query-input":258},{"@type":256,"urlTemplate":257},{"@type":260,"@id":252,"name":209,"url":246,"logo":405,"image":267,"sameAs":406,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":407,"location":408,"areaServed":418},{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},[269,270,271],{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},[409,412,415],{"@type":288,"name":289,"geo":410,"address":411,"photo":267,"telephone":295},{"@type":291,"latitude":292,"longitude":293},{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},{"@type":288,"name":297,"geo":413,"address":414,"photo":306,"telephone":307},{"@type":291,"latitude":299,"longitude":300},{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},{"@type":288,"name":309,"geo":416,"address":417},{"@type":291,"latitude":311,"longitude":312},{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},[419,420,421],{"@type":321,"name":322},{"@type":321,"name":324},{"@type":321,"name":318},{"self":423,"collection":428,"about":430,"wp:post_type":432,"curies":443},[424],{"href":425,"targetHints":426},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":427},[332,333,334,335,336],[429],{"href":339},[431],{"href":342},[433,435,437,439,441],{"href":434},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":436},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":438},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":440},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":442},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[444],{"name":356,"href":357,"templated":31},{"id":12,"count":10,"description":49,"link":139,"name":140,"slug":446,"taxonomy":178,"parent":55,"meta":447,"acf":448,"head_links":449,"resource_count":158,"yoast_title":450,"yoast_meta":451,"yoast_json_ld":467,"_links":500,"path":139},"programmatic",[],[],[],"Programmatic - Impression",[452,453,454,456,457,458,459,460,461,462,463,464,465,466],{"property":185,"content":450},{"name":190,"content":191},{"property":193,"content":455},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F",{"name":196,"content":197},{"property":199,"content":200},{"property":202,"content":450},{"property":206,"content":455},{"property":208,"content":209},{"property":211,"content":212},{"property":214,"content":215},{"property":217,"content":218},{"property":220,"content":221},{"property":223,"content":224},{"property":226,"content":227},{"@context":229,"@graph":468},[469,474,478,482],{"@type":232,"@id":470,"url":470,"name":450,"isPartOf":471,"breadcrumb":472,"inLanguage":238},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F",{"@id":235},{"@id":473},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F#breadcrumb",{"@type":240,"@id":473,"itemListElement":475},[476,477],{"@type":243,"position":244,"name":245,"item":246},{"@type":243,"position":248,"name":140},{"@type":250,"@id":235,"url":246,"name":209,"description":49,"publisher":479,"inLanguage":197,"potentialAction":480},{"@id":252},{"@type":254,"target":481,"query-input":258},{"@type":256,"urlTemplate":257},{"@type":260,"@id":252,"name":209,"url":246,"logo":483,"image":267,"sameAs":484,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":485,"location":486,"areaServed":496},{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},[269,270,271],{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},[487,490,493],{"@type":288,"name":289,"geo":488,"address":489,"photo":267,"telephone":295},{"@type":291,"latitude":292,"longitude":293},{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},{"@type":288,"name":297,"geo":491,"address":492,"photo":306,"telephone":307},{"@type":291,"latitude":299,"longitude":300},{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},{"@type":288,"name":309,"geo":494,"address":495},{"@type":291,"latitude":311,"longitude":312},{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},[497,498,499],{"@type":321,"name":322},{"@type":321,"name":324},{"@type":321,"name":318},{"self":501,"collection":506,"about":508,"wp:post_type":510,"curies":521},[502],{"href":503,"targetHints":504},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F286",{"allow":505},[332,333,334,335,336],[507],{"href":339},[509],{"href":342},[511,513,515,517,519],{"href":512},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=286",{"href":514},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=286",{"href":516},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=286",{"href":518},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=286",{"href":520},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=286",[522],{"name":356,"href":357,"templated":31},[],[],[526,528,530,531],{"path":527,"name":245},"\u002F",{"path":122,"name":529},"Blog",{"path":361,"name":362},{"path":532,"name":32},null,[534,535,536],{"id":10,"name":166,"path":165},{"id":11,"name":362,"path":361},{"id":12,"name":140,"path":139},{"title":538,"script":539,"meta":609,"link":636},"What’s new in Paid Media: July 2025 industry updates - Impression",[540],{"type":541,"key":542,"innerHTML":543},"application\u002Fld+json","yoast-json-ld",{"@context":229,"@graph":544},[545,562,569,572,580,584,602],{"@type":546,"@id":547,"isPartOf":548,"author":550,"headline":32,"datePublished":552,"dateModified":553,"mainEntityOfPage":554,"wordCount":555,"publisher":556,"image":558,"thumbnailUrl":560,"articleSection":561,"inLanguage":197},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-media-july-2025-industry-updates\u002F#article",{"@id":549},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-media-july-2025-industry-updates\u002F",{"name":37,"@id":551},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F8727befc2861116b830291eaaa6e7fc0","2025-07-31T10:57:06+00:00","2025-07-31T10:57:07+00:00",{"@id":549},2166,{"@id":557},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":559},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-media-july-2025-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fp-l-YsIRmsBtnfU-unsplash.jpg?auto=compress%2Cformat&q=90",[166,362,140],{"@type":563,"@id":549,"url":549,"name":538,"isPartOf":564,"primaryImageOfPage":565,"image":566,"thumbnailUrl":560,"datePublished":552,"dateModified":553,"breadcrumb":567,"inLanguage":238},"WebPage",{"@id":235},{"@id":559},{"@id":559},{"@id":568},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fwhats-new-in-paid-media-july-2025-industry-updates\u002F#breadcrumb",{"@type":262,"inLanguage":197,"@id":559,"url":560,"contentUrl":560,"width":570,"height":571},2400,1600,{"@type":240,"@id":568,"itemListElement":573},[574,575,577,579],{"@type":243,"position":244,"name":245,"item":246},{"@type":243,"position":248,"name":529,"item":576},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":243,"position":578,"name":362,"item":392},3,{"@type":243,"position":158,"name":32},{"@type":250,"@id":235,"url":246,"name":209,"description":49,"publisher":581,"inLanguage":197,"potentialAction":582},{"@id":252},{"@type":254,"target":583,"query-input":258},{"@type":256,"urlTemplate":257},{"@type":260,"@id":252,"name":209,"url":246,"logo":585,"image":267,"sameAs":586,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":587,"location":588,"areaServed":598},{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},[269,270,271],{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},[589,592,595],{"@type":288,"name":289,"geo":590,"address":591,"photo":267,"telephone":295},{"@type":291,"latitude":292,"longitude":293},{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},{"@type":288,"name":297,"geo":593,"address":594,"photo":306,"telephone":307},{"@type":291,"latitude":299,"longitude":300},{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},{"@type":288,"name":309,"geo":596,"address":597},{"@type":291,"latitude":311,"longitude":312},{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},[599,600,601],{"@type":321,"name":322},{"@type":321,"name":324},{"@type":321,"name":318},{"@type":603,"@id":604,"name":37,"image":605,"description":39,"url":608},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F8727befc2861116b830291eaaa6e7fc0",{"@type":262,"inLanguage":197,"@id":606,"url":607,"contentUrl":607,"caption":37},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9674f07508670d1b06b2c3d4d0cc24e548","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FOlivia-Rowse.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Folivia-rowse\u002F",[610,611,612,613,614,616,617,618,621,623,625,627,628,629,630,632,633,635],{"name":190,"content":191},{"property":196,"content":377},{"property":199,"content":200},{"property":202,"content":538},{"property":204,"content":615},"Welcome to the latest blog from the Impression Paid Media Team, where we uncover the hottest news and trends to help you stay ahead of the curve.  As we’ve experienced heatwave after heatwave this Summer, the digital marketing landscape has also been heating up. With the growing influence of AI and a multitude of platform […]",{"property":206,"content":549},{"property":208,"content":209},{"property":619,"content":620},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":622,"content":552},"article:published_time",{"property":624,"content":553},"article:modified_time",{"property":211,"content":626},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fopen-graph-whats-new-in-paid-july-2025.png?auto=compress%2Cformat&q=90",{"property":214,"content":215},{"property":217,"content":218},{"property":220,"content":72},{"name":631,"content":37},"author",{"name":223,"content":224},{"name":634,"content":227},"twitter:creator",{"name":226,"content":227},[]]