[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-february-2026-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":17,"acf":28,"head_links":568,"breadcrumbs":569,"reading_minutes":203,"category":577,"head":581},"2026-03-31T16:05:33",{"rendered":6},"\n\u003Cp>Spring is here, and Q1 is in full swing, so there’s plenty to catch up on in the world of Paid Media.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chatgpt-ads-are-officially-here\">ChatGPT Ads Are Officially Here\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddits-ai-powered-shopping-carousels-in-search\">Reddit’s AI-Powered Shopping Carousels in Search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-launches-no-code-meridian-scenario-planner\">Google Launches No-Code Meridian Scenario Planner\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#microsoft-ads-multi-image-shopping-carousel\">Microsoft Ads Multi-Image Shopping Carousel\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meta-integrates-manus-ai-into-ads-manager\">Meta integrates Manus AI into Ads Manager\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-lookalike-audiences-now-contain-ai-signals\">Google’s Lookalike Audiences Now Contain AI Signals\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-this-means-for-you\">What this means for you\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-minor-updates\">Other Minor Updates:\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#tiktok-launches-ai-ad-formats-for-entertainment\">TikTok Launches AI Ad Formats For Entertainment\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#perplexity-pulls-the-plug-on-ads\">Perplexity Pulls The Plug On Ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-rolls-out-nano-banana-2\">Google Rolls Out Nano Banana 2\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chatgpt-ads-are-officially-here\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Ftesting-ads-in-chatgpt\u002F\">ChatGPT Ads Are Officially Here\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>ChatGPT has started showing ads to free-tier users in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-starts-testing-chatgpt-ads-468593\">US\u003C\u002Fa>. OpenAI initially called this a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-coo-says-chatgpt-ad-rollout-will-be-iterative-470231\">cautious\u003C\u002Fa> rollout, but ads are hitting on the very first \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-ads-spotted-and-they-are-quite-aggressive-469651\">prompt\u003C\u002Fa> for commercial queries, rather than appearing after a few exchanges, like most people assumed. The privacy guardrails are strict: no chat histories or personal data are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fopenai-details-how-ads-will-work-in-chatgpt-468929\">shared\u003C\u002Fa> with advertisers, and users can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fa-preview-of-chatgpts-ad-controls-just-surfaced-468580\">opt out\u003C\u002Fa> of personalisation entirely. Even so, major brands are already scrapping for position on high-intent terms like “best” and “new.”\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fai-ads-are-here.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37692\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>Think bottom-of-funnel search, not top-of-funnel awareness, because personal data is off the table, so contextual relevance is all you have to work with. Start carving out a test budget before this reaches the UK. ChatGPT won’t conjure new buyers from thin air, but it will pull high-intent searchers away from Google and Microsoft, meaning you should be ready to move your budgets to where the conversation is happening.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddits-ai-powered-shopping-carousels-in-search\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fredditinc.com\u002Fnews\u002Fin-case-you-saw-it-we-are-testing-a-new-shopping-product-experience-in-search\">Reddit’s AI-Powered Shopping Carousels in Search\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Reddit is testing interactive “Shopping Carousels” directly within its search results. When a user searches for product-related advice, like “best noise-cancelling headphones” or “gift ideas for gamers,” a new AI-powered feature scans relevant community discussions for top-recommended products directly from discussions. Based on these conversations, the system generates carousel ads that include images, real-time pricing, and direct “where-to-buy” links sourced from Reddit’s Shopping and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Freddit-tests-ai-shopping-carousels-in-search-results-469646\">Dynamic Product Ads\u003C\u002Fa> (DPA) partners. The goal is to shorten the journey from “reading a review” to “making a purchase” without ever leaving the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Freddit-shopping-carousels.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37690\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>For advertisers, this is a massive shift in how social proof is monetised. Because these carousels are triggered by community recommendations, your products are essentially being “vouched for” by the subreddits where they are mentioned. However, it’s worth noting that if the AI scans a thread where your product is being criticised, it may potentially affect how or if you show up. To make the most of this pilot, ensure your product feed is active and monitor your brand sentiment across relevant subreddits.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-launches-no-code-meridian-scenario-planner\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fnew-meridian-tool-puts-mmm-insights-directly-in-marketers-hands\u002F\">Google Launches No-Code Meridian Scenario Planner\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has launched \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-launches-scenario-planner-469536\">Scenario Planner\u003C\u002Fa>, a no-code interface built on its open-source Marketing Mix Model: Meridian. The goal is straightforward: to allow marketers to test budget allocations and see ROI estimates in real time without needing a data science background. Google cites its own research showing nearly 40% of organisations struggle to turn MMM outputs into actual decisions, and this is clearly aimed at that gap. By setting fixed or flexible budget constraints and adjusting channel spend, the dashboard shows you the impact on effectiveness and marginal ROI straight away.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fmeridican-scenario-planner.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37698\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>The analysis that used to sit with a data scientist is now something account managers can run themselves. Simulate different budget splits before committing spend, and use the built-in response curves to see where a channel is nearing saturation. This makes it much easier to spot where your next budget increase will pull its weight and where you’re already pushing into \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fmeridian\u002Fdocs\u002Fscenario-planning\u002Fmeridian-scenario-planner\">diminishing\u003C\u002Fa> returns.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"microsoft-ads-multi-image-shopping-carousel\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmicrosoft-advertising-adds-a-multi-image-creative-to-shopping-ads-469496\">Microsoft Ads Multi-Image Shopping Carousel\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Microsoft Advertising officially introduced multi-image support for Shopping campaigns, allowing advertisers to showcase up to 10 images for a single product. Previously, Bing Shopping ads were limited to one primary image, much like the standard Google Shopping format. Now, users can swipe through a carousel of additional images directly within the ad card on the search results page.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"302\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fmulti-image-shopping-carousels.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37696\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>From an advertiser’s perspective, this is a massive opportunity to improve traffic quality and conversion rates. This new feature can make your ads more visually engaging and help potential buyers take a closer look at your products before even leaving the SERP. By letting them see different angles, close-up details, or the product in use before they even click through to your site, you’re giving them more context that effectively helps them move further down the funnel. If you’re interested in using this new feature, you’ll need to update your product feed using the additional_image_link attribute, separating your secondary image URLs with a comma. It’s a simple update that could give your brand a significant visual edge in a competitive SERP.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meta-integrates-manus-ai-into-ads-manager\">Meta integrates Manus AI into Ads Manager\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta has dropped Manus AI into Ads Manager under the “Tools” \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Fmeta-launches-manus-ai-integration-in-ads-manager\u002F812288\u002F\">menu\u003C\u002Fa>. It works as an autonomous agent: custom reports, audience research, campaign optimisation, without the manual legwork. Meta is pushing it actively with pop-up prompts appearing mid-session to nudge advertisers towards it. Most observers see this as Meta making the case that its AI investment is paying off in something concrete rather than just capability demos.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fmanus-connectors-ad-manager.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37694\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>The tedious stuff, like pulling reports, building audiences, and visualising data, is now something you can delegate. This is worth \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmeta-adds-manus-ai-tools-into-ads-manager-469410\">testing\u003C\u002Fa> early, partly for the time savings and partly because Meta will almost certainly push these tools deeper into the buying process. It is better to learn how it behaves now than scramble when it becomes harder to avoid.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-lookalike-audiences-now-contain-ai-signals\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F13541369?hl=en-GB\">Google’s Lookalike Audiences Now Contain AI Signals\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google updated its Lookalike audience segments on Demand Gen campaigns to transition from a strict targeting tool to one driven by AI signals. Before the update, Lookalike segments had tiers (Narrow, Balanced, and Broad) from which advertisers could choose, and Google Ads would strictly remain within those targeting boundaries. Now, Google’s AI can target users outside that specific list if it predicts a user is highly likely to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-shifts-lookalike-to-ai-signals-in-demand-gen-469400\">convert\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-you\">What this means for you\u003C\u002Fh3>\n\n\n\n\u003Cp>On one hand, this means less control for advertisers, as your ads no longer stay within a pre-approved audience bubble. On the other hand, the AI could potentially help you find new leads\u002Fconversions that would not have been found with stricter boundaries. This could especially benefit niche accounts where small seed lists previously led to “stuck” delivery or high CPAs. While the change has automatically been applied to all accounts, those who are not so keen on giving up control can opt out through a dedicated form.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"other-minor-updates\">Other Minor Updates:\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tiktok-launches-ai-ad-formats-for-entertainment\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnewsroom.tiktok.com\u002FStreamings-Ads-Berlinale?lang=en-150\">TikTok Launches AI Ad Formats For Entertainment\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>TikTok rolled out two new formats for European entertainment marketers: Streaming Ads and New Title Launch. Streaming Ads serve personalised video carousels or multi-title media cards, while New Title Launch targets users based on genre preferences and price sensitivity. 80% of TikTok users cite that the app has an influence on their viewing choices. If you’re promoting streaming content or live events, there’s a real case for giving these a go.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"perplexity-pulls-the-plug-on-ads\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ft.com\u002Fcontent\u002F6eec07a5-34a8-4f78-a9ed-93ab4263d43c\">Perplexity Pulls The Plug On Ads\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Perplexity has dropped the sponsored placements it started trialling in 2024, and has no plans to revisit them. The reasoning is simple: ads risk undermining the credibility that an AI answer engine depends on. Paid visibility across Perplexity’s 780 million monthly queries is off the table, and organic citations and digital PR are the only way in now.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-rolls-out-nano-banana-2\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fai\u002Fnano-banana-2\u002F\">Google Rolls Out Nano Banana 2\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google DeepMind has pushed its latest image generation model, Nano Banana 2 (Gemini 3.1 Flash Image), directly into Google Ads. It brings cleaner text rendering, 4K resolution, real-time web grounding for data visuals, and character consistency across up to five subjects in a single workflow. The garbled-text issue that has dogged AI ad creatives for years is largely addressed by generating and iterating production-ready visuals without touching a design tool.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Look out for our April edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",false,"standard",[10,11,12],36,40,286,[],[15,16],331,353,[18,19,20,21,22,23,24,25,26,27],"post-37683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":29,"hero":210},[30,159],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"What’s new in Paid Media: February 2026 industry updates",[35,120],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},213,"\u002Fabout\u002Four-team\u002Fakshaya-korada\u002F","Akshaya Korada","Paid Media Analyst","As a Paid Media Analyst, I love that I get to work with a range of different clients at Impression; it definitely keeps things exciting!","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Paid Media Analyst. Joined Impression in November 2025.\u003C\u002Fp>\n\u003Cp>I moved to the UK in 2023 to do my Master’s in Marketing and Strategy, and since graduating, I’ve been working at a startup as a Founder’s Associate. It’s been a great experience wearing multiple hats and learning how a business works from the inside and out. Alongside that, I also work with a few freelance clients from the US, India and the UK, mostly helping them with social media strategy and content. I’m still in my “experiment” stage, figuring out where I want to specialise and paid media is something I haven’t had hands-on experience with yet, so I’m really excited to dive into it and learn everything I can.\u003C\u002Fp>\n\u003Cp>I love that I get to work with a range of different clients; it definitely keeps things exciting. My day-to-day usually involves optimising client accounts, writing ad copy, running performance reports, doing keyword research, and analysing campaign performance to find new opportunities for growth. There’s always something new to test, tweak and learn!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I can create elite-level travel itineraries 😎🏝️\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I love going to the gym, hiking, and reading fantasy books. I’m also really into content creation, and I’ll watch anything you recommend; Anime, movies, web series… if it’s good, it’s on my list\u003C\u002Fp>\n",[45],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":63,"id":63,"title":64,"filename":65,"filesize":66,"url":67,"link":68,"alt":50,"author":69,"description":50,"caption":50,"name":70,"status":71,"uploaded_to":56,"date":72,"modified":72,"menu_order":56,"mime_type":73,"type":74,"subtype":75,"icon":76,"width":77,"height":78,"sizes":79},37248,"Akshaya-Korada","Akshaya-Korada.png",1340125,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&q=90","\u002Fakshaya-korada\u002F","12","akshaya-korada","inherit","2026-01-30 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Mbuti","I spend a lot of my time writing ad copy and monitoring client budgets to ensure we’re delivering the best results possible in alignment with our clients' goals.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":127,"specialist_service_links":128,"photo":131},"\u003Cp>Paid Media Analyst. Joined Impression in October 2025.\u003C\u002Fp>\n\u003Cp>I studied Communication and Media, which fueled my interest in marketing. Before joining Impression, I dabbled in different areas from organic social to influencer marketing and content creation. I also spent a few months as a Dutch language teacher, but my first encounter with paid media was at a digital marketing bootcamp. This experience eventually led me to join the team here at Impression.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression is quite varied, but it mainly involves reporting, analysing, and optimising campaign performance. I also spend a lot of my time writing ad copy and monitoring client budgets to ensure we’re delivering the best results possible in alignment with our clients’ goals.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of launching my own fashion brand. Having always been passionate about fashion and dressing up, I noticed a gap in the market for stylish, modest clothing for young women, so I decided to design, produce, and launch my first collection entirely on my own. While I’ve put it to one side for now to focus on my development at Impression, I hope to continue building it slowly in the future.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m a huge foodie, so I love exploring new restaurants and experimenting with recipes. From time to time, I enjoy challenging myself by recreating my favourite restaurant dishes at home or making things entirely from scratch. When I’m not in the kitchen, I spend my time learning about fashion (trends and cultural shifts) and designing clothes, whether that’s for my own brand or just for myself.\u003C\u002Fp>\n",[129],{"page":130,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},{"ID":132,"id":132,"title":133,"filename":134,"filesize":56,"url":135,"link":136,"alt":50,"author":69,"description":50,"caption":50,"name":137,"status":71,"uploaded_to":56,"date":138,"modified":138,"menu_order":56,"mime_type":139,"type":74,"subtype":140,"icon":76,"width":141,"height":141,"sizes":142},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","impression-icon","2021-11-02 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more posts","See all articles","\u002Fblog\u002F",[166,180,198],{"type_key":19,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":177},"The Reach Paradox: Why you shouldn’t gave to choose between scale and quality","\u003Cp>For years, the digital advertising industry has treated ‘reach’ as the ultimate proxy for brand awareness. If your ad hit a million screens, the campaign was a success. But as programmatic buying evolved, an uncomfortable truth emerged: A screen impression does not guarantee a human eye. Recently, the industry has swung hard in the opposite […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-reach-paradox\u002F","2026-10-07T10:22:29",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fpiret-ilver-98MbUldcDJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[174],{"name":175,"image":176},"Collette Pratt","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":19,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":185,"image":186,"authors":187,"category":197},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[188,191,194],{"name":189,"image":190},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":192,"image":193},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":195,"image":196},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},{"type_key":19,"title":199,"excerpt":200,"to":201,"postedAt":202,"readingTime":203,"image":204,"authors":205,"category":209},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[206,208],{"name":207,"image":125},"Joe Turnbull",{"name":38,"image":41},{"to":178,"name":179},{"type":211,"style":212,"heading":33,"date":4,"updatedAt":213,"reading_minutes":203,"image":214,"imageAlt":33,"categories":215,"collections":567},"blog-post","light","2026-04-01T09:53:41","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fpablo-merchan-montes-OcFMl43VjCQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[216,401,488],{"id":10,"count":217,"description":218,"link":219,"name":220,"slug":221,"taxonomy":222,"parent":56,"meta":223,"acf":224,"head_links":225,"resource_count":226,"yoast_title":227,"yoast_meta":228,"yoast_json_ld":271,"_links":369,"path":219},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social","paid-social","category",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[229,231,234,237,240,243,246,248,250,252,255,258,260,263,265,268],{"property":230,"content":227},"title",{"property":232,"content":233},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. 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