[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-april-2026-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":17,"acf":28,"head_links":561,"breadcrumbs":562,"reading_minutes":209,"category":570,"head":574},"2026-05-06T13:49:21",{"rendered":6},"\n\u003Cp>The Easter eggs may have been eaten, but the platforms saved a few surprises of their own! With spring finally in the air, here are the April updates to put a spring in every advertiser’s step.\u003C\u002Fp>\n\n\n\n\u003Cp>Read on to learn more about:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-upgrades-dynamic-search-ads-to-ai-max\">Google upgrades Dynamic Search Ads to AI Max\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chatgpt-ads-expand-with-cpc-pricing-and-logged-out-reach\">ChatGPT ads expand with CPC pricing and logged-out reach\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-rolls-out-reminder-ads-globally\">Reddit rolls out Reminder Ads globally\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-update-budget-pacing-toward-full-monthly-targets\">Google Ads update budget pacing toward full monthly targets\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-update-ai-agents-for-safety-and-compliance\">Google Ads update AI agents for safety and compliance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#other-minor-updates\">Other Minor Updates:\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#dv360-streamlines-youtube-partnerships-and-lookalike-audiences\">DV360 streamlines YouTube partnerships and Lookalike audiences\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-upgrades-dynamic-search-ads-to-ai-max\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fads-commerce\u002Fdsa-upgrade-to-ai-max-2026\u002F\">Google upgrades Dynamic Search Ads to AI Max\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>AI Max is a new format built on Gemini that uses real-time reasoning to match your site’s content against the conversational queries Dynamic Search Ads (DSA) regularly misses. The migration will be phased throughout 2026, meaning existing DSA campaigns will eventually be transitioned automatically. Unlike traditional DSA, AI Max analyses both on-page text and visual elements to generate headlines, drawing on far more of your site’s context than before.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>DSA is going away, and Google’s algorithms are taking on even more of the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-retire-dynamic-search-ads-ai-max-474262\">matching decisions\u003C\u002Fa>. If that loss of visibility makes you nervous, that’s fair, but the upside is better coverage of long-tail, conversational queries, which matter as AI-driven search grows. Get your landing pages and structured data in order now; AI Max lives or dies on how cleanly it can crawl your site. If DSA currently drives serious volume for you, expect some disruption during the switch. Running AI Max as a separate test campaign before the forced migration gives you a solid baseline to compare against when things get bumpy.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fcomparing-dsa-with-ai-max-for-search-campaigns.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39009\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fdsa-with-ai-max-timeline.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39011\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chatgpt-ads-expand-with-cpc-pricing-and-logged-out-reach\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadage.com\u002Fad-age-video-podcast\u002Finsider\u002Faa-openai-advertisers-ads-performance-chatgpt-results\u002F\">ChatGPT ads expand with CPC pricing and logged-out reach\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>OpenAI has launched a dedicated Ads Manager for ChatGPT, introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdigiday.com\u002Fmarketing\u002Fopenai-turns-on-cost-per-click-ads-inside-chatgpt\u002F\">CPC pricing\u003C\u002Fa>, and started showing ads to logged-out users, giving media buyers more direct control over their campaigns. Inventory is no longer limited to registered accounts, representing a massive jump in potential reach, and CPC aligns the pricing model with traditional search (you pay for clicks, not impressions). That being said, early advertiser reports are mixed, performance is inconsistent, and nobody seems quite sure what “good” looks like yet.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The shift to CPC means you are finally paying for clicks rather than just hoping someone noticed your ad. The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.adexchanger.com\u002Fai\u002Fchatgpt-ads-have-begun-showing-up-for-logged-out-users\u002F\">logged-out\u003C\u002Fa> expansion is a clear signal that OpenAI is serious about building a proper ad channel. But the honest position right now is that returns are unproven. Run a contained test, get to know the Ads Manager, and keep your core search budget where it’s working until the data gives you a clearer reason to move it.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1834\" height=\"784\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fchatgpt-cpc-pricing-reach.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39005\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reddit-rolls-out-reminder-ads-globally\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Freminder-ads-ga\">Reddit rolls out Reminder Ads globally\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Rolling out across both Awareness and Traffic objectives, the format adds a lightweight “Remind Me” button to standard image and video ads. When a user taps it, they receive two push notifications, one 24 hours before the event and one when it goes live, plus a calendar sync option and a link back to wherever you are sending traffic. Reddit’s early numbers show a 21% higher CTR on Traffic objectives compared to standard image ads.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"1400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fglobal-reminder-ads-reddit.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39003\" style=\"width:300px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you have a specific moment to build towards, like a product launch, a flash sale, or a live event, this format secures a more active commitment from the user than a standard ad impression. Reddit’s community structure amplifies this; putting a countdown in front of highly engaged subreddits like \u003Cem>r\u002Fgaming\u003C\u002Fem> or \u003Cem>r\u002Fsneakers\u003C\u002Fem> means the audience is already primed for what you are announcing. Because you can track exactly how many people hit “Remind Me,” you get a real mid-funnel signal of intent rather than just guessing who actually paid attention.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-update-budget-pacing-toward-full-monthly-targets\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-changes-budget-pacing-rules-for-scheduled-campaigns-475107\">Google Ads update budget pacing toward full monthly targets\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Starting at the beginning of June, Google is changing how it handles budgets for campaigns that use ad schedules (such as running only on weekdays or during business hours). Previously, Google would naturally lower your total monthly spend if your ads only ran on a few days. However, the system will now aim to spend your full monthly budget (calculated as 30.4 times your daily budget) regardless of how limited your schedule is. This means that if you only run ads on weekends, Google will spend much more aggressively on those active days to ensure the entire monthly pot is used.\u003C\u002Fp>\n\n\n\n\u003Cp>The standard safety rules are not changing: Google will still never bill you more than 30.4 times your daily budget in a month, and it will never spend more than twice your daily budget on a single day. Your ads will also still respect your specific off times and won’t show when they aren’t scheduled. The big shift is simply that Google is moving from pacing by day to pacing by month, prioritising full budget utilisation over spreading your money evenly across the calendar.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"920\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fupdates-to-google-ads-budget-pacing-for-ad-scheduling.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39007\" style=\"width:400px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you use ad schedules to keep your costs down, you need to revisit your daily budget immediately, or you might see a significant spike in your monthly bill. For example, a campaign that previously spent £500 a month because it only ran on weekdays could suddenly jump to £1,500 a month under this new logic, even if you don’t change a single setting. To keep your spending the same as before, you should take your desired total monthly spend and divide it by 30.4 to find your new, lower daily budget.\u003C\u002Fp>\n\n\n\n\u003Cp>This update is a clear signal that Google wants its AI to have more flexibility to find customers whenever your ads are eligible to run. While this might help you capture more high-value leads on the days you are active, it removes the natural cost-saving benefit of a limited schedule. As this rolls out in June, keep a very close eye on your daily spend to ensure the AI’s more aggressive pacing is actually leading to better results and not just a faster way to drain your budget.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ads-update-ai-agents-for-safety-and-compliance\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-rolls-out-new-ai-safety-features-in-ads-advisor-474888\">Google Ads update AI agents for safety and compliance\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is enhancing its Ads Advisor assistant with agentic AI features designed to handle the tedious administrative hurdles that often stall campaign launches. Instead of marketers manually troubleshooting policy flags or waiting weeks for industry certifications, these new AI agents proactively scan accounts to fix violations, grant instant certifications, and monitor security 24\u002F7. By automating these background tasks and introducing a dedicated security dashboard with passkey support, Google aims to transform its AI from a simple help tool into an active operator. This shift allows advertisers to bypass the traditional fix and appeal cycle, theoretically leading to faster execution and significantly less manual oversight.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What this means for you\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The arrival of these AI agents means you can spend less time acting as an IT admin and more time focusing on creative strategy and performance. If you have ever had a campaign paused for a minor policy misunderstanding or been delayed by a slow certification process, these tools should act as a fast track to keep your ads live and performing. However, while instant fixes sound ideal, it is still crucial to review the AI’s automated adjustments to ensure they align with your brand’s specific compliance standards. These updates will start to roll out to English accounts in the coming months.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"other-minor-updates\">Other Minor Updates:\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"dv360-streamlines-youtube-partnerships-and-lookalike-audiences\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fdisplayvideo\u002Fanswer\u002F17018879\">DV360 streamlines YouTube partnerships and Lookalike audiences\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has introduced two key updates to DV360. Creator-initiated brand partner access lets YouTube creators link sponsored videos directly to an advertiser’s DV360 account through YouTube Studio. \u003C\u002Fp>\n\n\n\n\u003Cp>On the audience side, Lookalike targeting is expanding beyond Demand Gen to cover YouTube Auction and Non-Guaranteed Instant Deal line items, replacing the older Audience Expansion tool. Creators can now push content straight into your DV360 pipeline, and you can amplify it right away. The Lookalike expansion is the one to prioritise, though. Having your first-party data work consistently across all YouTube inventory is a meaningful upgrade from what Audience Expansion offered. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re still relying on it for standard YouTube campaigns, migrate sooner rather than later. The targeting is far more precise, and there’s no good reason to stay on the old tool.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our May edition of “What’s New in Paid Media” for a monthly round-up of industry updates to inspire your PPC, Paid Social, and Programmatic strategy. If you want to talk about your business’s aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11,12],36,40,286,[],[15,16],331,352,[18,19,20,21,22,23,24,25,26,27],"post-38993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":29,"hero":205},[30,159],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"What’s new in Paid Media: April 2026 industry updates",[35,120],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},213,"\u002Fabout\u002Four-team\u002Fakshaya-korada\u002F","Akshaya Korada","Paid Media Analyst","As a Paid Media Analyst, I love that I get to work with a range of different clients at Impression; it definitely keeps things exciting!","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Paid Media Analyst. Joined Impression in November 2025.\u003C\u002Fp>\n\u003Cp>I moved to the UK in 2023 to do my Master’s in Marketing and Strategy, and since graduating, I’ve been working at a startup as a Founder’s Associate. It’s been a great experience wearing multiple hats and learning how a business works from the inside and out. Alongside that, I also work with a few freelance clients from the US, India and the UK, mostly helping them with social media strategy and content. I’m still in my “experiment” stage, figuring out where I want to specialise and paid media is something I haven’t had hands-on experience with yet, so I’m really excited to dive into it and learn everything I can.\u003C\u002Fp>\n\u003Cp>I love that I get to work with a range of different clients; it definitely keeps things exciting. My day-to-day usually involves optimising client accounts, writing ad copy, running performance reports, doing keyword research, and analysing campaign performance to find new opportunities for growth. There’s always something new to test, tweak and learn!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I can create elite-level travel itineraries 😎🏝️\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I love going to the gym, hiking, and reading fantasy books. I’m also really into content creation, and I’ll watch anything you recommend; Anime, movies, web series… if it’s good, it’s on my list\u003C\u002Fp>\n",[45],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":63,"id":63,"title":64,"filename":65,"filesize":66,"url":67,"link":68,"alt":50,"author":69,"description":50,"caption":50,"name":70,"status":71,"uploaded_to":56,"date":72,"modified":72,"menu_order":56,"mime_type":73,"type":74,"subtype":75,"icon":76,"width":77,"height":78,"sizes":79},37248,"Akshaya-Korada","Akshaya-Korada.png",1340125,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress%2Cformat&q=90","\u002Fakshaya-korada\u002F","12","akshaya-korada","inherit","2026-01-30 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Clements","I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":127,"specialist_service_links":128,"photo":131},"\u003Cp>Paid Media Analyst. Joined Impression in October 2025.\u003C\u002Fp>\n\u003Cp>I completed a Sports Performance Analysis degree at Cardiff Metropolitan University, and it was there that I developed a keen interest in data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I was proud of myself when I finished runner-up at an amateur darts event and won ten pounds, as well as reaching as high as 245th in the UK on Clash Royale\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to play football, cricket, padel, darts, golf and pool. These are all sports I enjoy because they are great for socialising!\u003C\u002Fp>\n",[129],{"page":130,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},{"ID":132,"id":132,"title":133,"filename":134,"filesize":56,"url":135,"link":136,"alt":50,"author":69,"description":50,"caption":50,"name":137,"status":71,"uploaded_to":56,"date":138,"modified":138,"menu_order":56,"mime_type":139,"type":74,"subtype":140,"icon":76,"width":141,"height":141,"sizes":142},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","impression-icon","2021-11-02 16:49:21","image\u002Fjpeg","jpeg",500,{"thumbnail":143,"thumbnail-width":81,"thumbnail-height":81,"medium":144,"medium-width":83,"medium-height":83,"medium_large":145,"medium_large-width":86,"medium_large-height":86,"large":146,"large-width":89,"large-height":90,"1536x1536":147,"1536x1536-width":92,"1536x1536-height":92,"2048x2048":148,"2048x2048-width":95,"2048x2048-height":95,"post-thumbnail":149,"post-thumbnail-width":98,"post-thumbnail-height":99,"12_col":150,"12_col-width":101,"12_col-height":102,"default_landscape":151,"default_landscape-width":104,"default_landscape-height":105,"default_portrait":152,"default_portrait-width":105,"default_portrait-height":104,"6_col_and_margin_short":153,"6_col_and_margin_short-width":98,"6_col_and_margin_short-height":102,"11_col_and_margin":154,"11_col_and_margin-width":109,"11_col_and_margin-height":102,"9_col_rectangle":155,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":156,"11_col-width":114,"11_col-height":102,"staff_image_696_600":157,"staff_image_696_600-width":116,"staff_image_696_600-height":105,"rectangular_thumbnail":158,"rectangular_thumbnail-width":118,"rectangular_thumbnail-height":119},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":160,"reduced":32,"top_overlap":161,"bottom_underlap":161,"disable_observer":-1,"heading":162,"cta_text":163,"cta_link":164,"items":165},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[166,180,191],{"type_key":19,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":177},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[174,176],{"name":175,"image":125},"Joe Turnbull",{"name":38,"image":41},{"to":178,"name":179},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":19,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":185,"image":186,"authors":187,"category":190},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[188,189],{"name":123,"image":125},{"name":38,"image":41},{"to":178,"name":179},{"type_key":19,"title":192,"excerpt":193,"to":194,"postedAt":195,"readingTime":196,"image":197,"authors":198,"category":202},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[199],{"name":200,"image":201},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":203,"name":204},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type":206,"style":207,"heading":33,"date":4,"updatedAt":208,"reading_minutes":209,"image":210,"imageAlt":33,"categories":211,"collections":560},"blog-post","light","2026-05-06T13:49:23",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Fanastasiia-chepinska-E8fbT98Z4DE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[212,395,482],{"id":10,"count":213,"description":214,"link":203,"name":204,"slug":215,"taxonomy":216,"parent":56,"meta":217,"acf":218,"head_links":219,"resource_count":220,"yoast_title":221,"yoast_meta":222,"yoast_json_ld":265,"_links":363,"path":203},103,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","paid-social","category",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[223,225,228,231,234,237,240,242,244,246,249,252,254,257,259,262],{"property":224,"content":221},"title",{"property":226,"content":227},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. 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