[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fwhats-new-in-paid-media-april-2025":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":509,"breadcrumbs":510,"reading_minutes":156,"category":518,"head":522},"2025-04-29T10:41:00",{"rendered":6},"\n\u003Cp>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve.\u003C\u002Fp>\n\n\n\n\u003Cp>The first hints of summer are starting to show, and the digital marketing landscape is heating up right alongside the weather. April has brought along a fresh wave of updates across the Paid Media landscape. Let’s take a look at these changes and what they mean for you. \u003C\u002Fp>\n\n\n\n\u003Cp>Keep reading to find:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ads-to-show-ads-at-the-bottom-of-search-engine-result-pages-not-just-the-top\">Google Ads to show ads at the bottom of Search Engine Result Pages, not just the top\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-pmax-gets-a-boost-with-more-goals-and-image-controls\">Google PMAX gets a boost with more goals and image controls\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tiktok-ads-introduces-new-exclusion-lists-for-smarter-placements\">TikTok Ads introduces new exclusion lists for smarter placements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-launches-automatic-content-extraction\">Google launches automatic content extraction\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reddit-rolls-out-new-tools-to-simplify-campaign-management\">Reddit rolls out new tools to simplify campaign management\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-roblox-ad-partnership-to-reach-gen-z-audiences\">Google-Roblox ad partnership to reach Gen Z audiences\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#whos-making-moves-in-paid-media\">Who’s making moves in Paid Media?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-ads-to-show-ads-at-the-bottom-of-search-engine-result-pages-not-just-the-top\">\u003Cstrong>Google Ads to show ads at the bottom of Search Engine Result Pages, not just the to\u003C\u002Fstrong>p\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has rolled out a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16206862\">notable update\u003C\u002Fa> on how \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">Search Ads\u003C\u002Fa> are served across the Results Pages (SERPs). Previously, an advertiser’s ad would appear in either the top or bottom ad slot, but not both. This restriction has now been lifted: ads that qualify for top positions can also compete in the bottom ad auction if they are deemed relevant for the user’s query.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Why the shift?\u003C\u002Fstrong> Google observed that users tend to scroll down to review content lower on the page and then return to the top where results feel more relevant. This represents that there is intent and curiosity happening lower on the page but no satisfaction. With this change, Google aims to include better ads further down and reduce this back-and-forth behaviour.\u003C\u002Fp>\n\n\n\n\u003Cp>It is important to note that this doesn’t violate Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fadspolicy\u002Fanswer\u002F15936768?sjid=4654452984620511177-EU\">double-serving policies\u003C\u002Fa>. Advertisers still won’t compete with themselves in the same auction (top or bottom). The ad content displayed further down in the SERPs may be similar or different from the top ad to suit the context of the placement.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>This update opens up new opportunities to get visibility in front of users, especially those who are deliberate in their search behaviour. The most relevant ads with well-themed keywords, ad copy, and landing pages are likely to be rewarded. The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fad-copy-best-practices\u002F\">right messaging\u003C\u002Fa> is now more important than ever!\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F2454072?sjid=4654452984620511177-EU#zippy=%2Ctop-vs-other\">Segment your campaigns\u003C\u002Fa> by “Top vs. Other” in your reporting to understand how different ad locations impact performance. This could help feed into creative optimisations for different engagement patterns. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-pmax-gets-a-boost-with-more-goals-and-image-controls\">\u003Cstrong>Google PMAX gets a boost with more goals and image controls\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has rolled out \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F16127398\">several powerful updates\u003C\u002Fa> to Performance Max campaigns this month. Read on for a breakdown of the key enhancements:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>New goals and reporting \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Retention Goals\u003C\u002Fstrong> are now widely available. You can now specifically bid more aggressively to win back lapsed customers – a key move if you’re focused on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F12080169\">customer lifetime value\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>New column alert! New \u003Cstrong>Customer Acquisition Cost (CAC) \u003C\u002Fstrong>Reporting has been added as a new column in campaign reporting. It tracks CAC when you’re using the new customer acquisition goal, in either “new customer only” or “new customer value” mode.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>More image controls \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Google PMAX can now \u003Cstrong>automatically source images\u003C\u002Fstrong> from landing pages when it discovers an opportunity to improve ad performance. You will have visibility of these assets, and can also choose to opt out of this feature entirely.\u003C\u002Fli>\n\n\n\n\u003Cli>The new image enhancement option also allows PMAX to \u003Cstrong>automatically create additional versions\u003C\u002Fstrong> of your existing creative via cropping to help you unlock new inventory across formats \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Whether you’re re-engaging past buyers or optimising spend toward first-time customers, these new lifecycle goals let you guide Google more precisely towards who your highest-value users are.\u003C\u002Fli>\n\n\n\n\u003Cli>The new image controls do all the heavy lifting to help you gain access to more image variety. That being said, don’t set it and forget it! Make a habit of reviewing what’s being added to your asset pool to ensure relevance, quality, and consistency.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tiktok-ads-introduces-new-exclusion-lists-for-smarter-placements\">\u003Cstrong>TikTok Ads introduces new exclusion lists for smarter placements\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>It is more important now than ever for advertisers to be aware of and more selective about where and how their brand shows up online. To help with this, TikTok has launched two \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fbusiness\u002Fen-US\u002Fblog\u002Fexpanding-brand-safety-new-suitability-controls\">new tools\u003C\u002Fa>  to give advertisers more control over ad placements:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Video Exclusion List\u003C\u002Fstrong> – Block specific video types from appearing near your ads, enabling real-time control over where your video is positioned next to similar videos in a feed.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Profile Feed Exclusion List\u003C\u002Fstrong> – Prevent your ads from being shown next to content from specific user profiles.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The release also comes along with TikTok’s new \u003Cem>Brand Safety & Suitability Playbook\u003C\u002Fem>, which includes step-by-step setup guides, industry examples, and a new framework for thinking beyond just safety to brand alignment.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>No more broad-based filtering and negative association. You can now exclude videos or profiles that feel off-brand. This is going to be a game-changer for industries with tighter guidelines where brands were hesitant about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F\">TikTok Ads\u003C\u002Fa> due to placement concerns. \u003C\u002Fli>\n\n\n\n\u003Cli>With viral content constantly changing, the ability to block specific video IDs (the unique numerical identifiers assigned to each individual video on the platform) means you can protect your brand instantly, without pulling your whole campaign.\u003Cbr>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Too long; Didn’t read: TikTok is giving advertisers more power, use it.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-launches-automatic-content-extraction\">\u003Cstrong>Google launches automatic content extraction\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has introduced automatic \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F15760498?hl=en\">marketing content extraction\u003C\u002Fa>, and all merchants are enrolled by default. This new feature allows Google to pull promotional and brand content from existing marketing materials and display them across Search, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa>, and Maps. \u003C\u002Fp>\n\n\n\n\u003Cp>Google sources your content in two ways:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>By subscribing to your marketing emails using a dedicated address: \u003Ca rel=\"noreferrer noopener\" href=\"mailto:marketingemailtogoog@gmail.com\">marketingemailtogoog@gmail.com\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>Manual addition of Google’s email (marketingemailtogoog@gmail.com) to your mailing list\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Google will highlight sales and promotions, social media links and posts, and brand visuals and messaging.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>This major update could \u003Cstrong>give your brand a visibility boost\u003C\u002Fstrong> without having to lift a finger. Increased automation in Google means less manual input is needed from advertisers, as Google is able to repurpose your marketing content for extra exposure. \u003C\u002Fli>\n\n\n\n\u003Cli>However, it is important to be proactive about what content Google might access and monitor how it’s displayed. It may raise brand control concerns since you don’t have direct say over how your assets are framed or used.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Not keen on this update? Make sure to review your \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.google.com\u002Fuk\u002Fmerchant-center\u002F\">Merchant Centre\u003C\u002Fa> settings and opt out.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"reddit-rolls-out-new-tools-to-simplify-campaign-management\">\u003Cstrong>Reddit rolls out new tools to simplify campaign management\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The front page of the internet just got smarter. Reddit is making serious moves to open the way for small to medium-sized businesses (SMBs) with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.business.reddit.com\u002Fblog\u002Fnew-ads-features-for-small-businesses\">new features\u003C\u002Fa> focused on accessibility, speed, and better tracking. Some of the new features are outlined here:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Campaign Import from Meta\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Reddit now allows you to import existing Meta campaigns in just three easy steps: \u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Log in to your Meta account via Reddit Ads Manage\u003C\u002Fli>\n\n\n\n\u003Cli>Select a campaign\u003C\u002Fli>\n\n\n\n\u003Cli>Optimise for Reddit’s unique audience\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"2\">\n\u003Cli>\u003Cstrong>New Campaign QA Page\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>The redesigned campaign review interface consolidates your build in one place, allowing you to quickly review settings and make edits without jumping between pages. \u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"3\">\n\u003Cli>\u003Cstrong>1-Click Google Tag Manager Integration\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Reddit Ads now supports a seamless Reddit \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdocs.getelevar.com\u002Fdocs\u002Fhow-to-set-up-reddit-pixel-tracking-via-google-tag-manager\">Pixel-to-GTM\u003C\u002Fa>\u003C\u002Fstrong> connection. With just a few clicks, advertisers can set up conversion tracking.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"4\">\n\u003Cli>\u003Cstrong>Enhanced Events Manager\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>The updated ‘Events Overview’ page gives you more transparency over the signals you’re tracking. Whether you’re using the Reddit Pixel or Conversions API, you can now see a detailed breakdown of all conversion events in one place – essential for SMBs running performance campaigns.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Reddit has not been marketers’ first stop, but their new features change the game for SMBs looking to advertise on the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Ftechnology\u002F2024\u002Fnov\u002F28\u002Freddit-overtakes-x-in-popularity-of-social-media-platforms-in-uk\">growing platform\u003C\u002Fa>. \u003C\u002Fli>\n\n\n\n\u003Cli>Reddit Ads Manager just made itself more approachable through eliminating the need for new campaign builds and simplifying the setup process. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-roblox-ad-partnership-to-reach-gen-z-audiences\">\u003Cstrong>Google-Roblox ad partnership to reach Gen Z audiences\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In a bold move to tap into younger digital audiences, Google has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcorp.roblox.com\u002Fnewsroom\u002F2025\u002F04\u002Froblox-scales-video-ads-partners-with-google\">partnered with Roblox\u003C\u002Fa> and the new immersive video advertising format on its platform. The new rewarded video ad format will give advertisers access to the platform’s vast and loyal user base. These immersive 30-second video ads will now run across \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadmob.google.com\u002Fhome\u002F\">Google AdMob\u003C\u002Fa> and Ad Manager, marking a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2025\u002F04\u002F07\u002Fthe-most-immersive-ad-platform-yet-why-brands-should-take-roblox-seriously-post\">significant expansion\u003C\u002Fa> of Google’s reach into virtual environments. \u003C\u002Fp>\n\n\n\n\u003Cp>These won’t be your traditional ads – they will appear as billboards in digital cities, screens at virtual events, and other natural in-game placements. Advertisers can soon buy these placements directly via Google Ad Manager, integrated into the broader Google Ads ecosystem.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>What does this mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Firstly, this provides access to Roblox’s 85m+ daily users and the ever-elusive Gen Z audience.\u003C\u002Fli>\n\n\n\n\u003Cli>With the Google x Roblox partnership, no extra tools or training are required since ads can be incorporated through the good ol’ \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google Ads Manager\u003C\u002Fa>.\u003C\u002Fli>\n\n\n\n\u003Cli>If you’re a gamer, fear not! These ads won’t interrupt gameplay. If you’re a marketer – rejoice! You get access to a highly attentive audience without the usual ad fatigue. If you’re both – it’s a win-win! Seamless gaming and smart brand engagement. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>With Roblox leading the charge, Google is expanding its Immersive Ads capabilities, which would open even more opportunities for advertisers. Watch this space for more updates.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whos-making-moves-in-paid-media\">\u003Cstrong>Who’s making moves in Paid Media?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We all know it, the landscape of paid media is shifting fast. Here’s a quick roundup of who’s moving, shaking, and staking their claim in this evolving ad space:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Apple Search Ads gets a new name\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Apple has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.techradar.com\u002Fpro\u002Fapple-rebrands-part-of-its-ads-business-in-major-expansion\">officially rebranded\u003C\u002Fa> Apple Search Ads as “Apple Ads”, hinting at long-term plans to expand its ad offerings beyond the App Store. This change positions Apple to play a more prominent role in the performance marketing space.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"2\">\n\u003Cli>\u003Cstrong>BeReal gets serious about ads\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Once known as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Fmedia\u002F2022\u002Fmay\u002F05\u002Fi-tried-bereal-the-authentic-instagram-app-would-it-show-the-real-me\">anti-Instagram\u003C\u002Fa> of the social world, BeReal has launched its first US \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.marketingdive.com\u002Fnews\u002Fbereal-launches-us-advertising-platform-tiktok-uncertainty\u002F744895\u002F\">ad platform\u003C\u002Fa>, led by a former TikTok executive. The move comes as Gen Z platforms race to monetise in creative ways. With TikTok’s future in the US uncertain, BeReal might be making a timely play for audience attention.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"3\">\n\u003Cli>\u003Cstrong>Netflix builds its own adtech stack\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>In a bold power move, Netflix is rolling out its in-house \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fuk.themedialeader.com\u002Fnetflix-to-launch-in-house-adtech-stack-in-us-in-april\u002F\">adtech stack\u003C\u002Fa> in the US this April. \u003Cstrong>The goal?\u003C\u002Fstrong> To reduce reliance on third parties like Microsoft and gain more control over targeting, measurement, and performance. For marketers, this could eventually mean better data and more transparency. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrightonseo-our-round-up-from-april-2024\u002F#netflix-ads-the-game-changer-who-needs-youtube-chester-yang\">See what ad options are currently on offer from Netflix\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Look out for our May edition of “What’s New in Paid Media” for a round-up of next month’s industry updates to inspire your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Display & Video\u003C\u002Fa> strategy. If you want to talk about your business aspirations, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",false,"standard",[10,11,12],36,40,286,[],[15],364,[17,18,19,20,21,22,23,24,25,26],"post-32975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc","category-programmatic",{"page_content_modules":28,"hero":152},[29,98],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"What’s new in Paid Media: April 2025 industry updates",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":38,"avatar_url":39,"acf":40},231,"\u002Fabout\u002Four-team\u002Fted-sassiimpressiondigital-com\u002F","ted.sassi@impressiondigital.com","","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTed-Elsassi.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":38,"specialist_service_links":7,"photo":41},{"ID":42,"id":42,"title":43,"filename":44,"filesize":45,"url":46,"link":47,"alt":38,"author":48,"description":38,"caption":38,"name":49,"status":50,"uploaded_to":51,"date":52,"modified":52,"menu_order":51,"mime_type":53,"type":54,"subtype":55,"icon":56,"width":57,"height":58,"sizes":59},39713,"Ted-Elsassi","Ted-Elsassi.png",321268,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTed-Elsassi.png?auto=compress%2Cformat&q=90","\u002Fted-elsassi\u002F","12","ted-elsassi","inherit",0,"2026-08-14 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more posts","See all articles","\u002Fblog\u002F",[105,119,137],{"type_key":18,"title":106,"excerpt":107,"to":108,"postedAt":109,"readingTime":110,"image":111,"authors":112,"category":116},"The Reach Paradox: Why you shouldn’t gave to choose between scale and quality","\u003Cp>For years, the digital advertising industry has treated ‘reach’ as the ultimate proxy for brand awareness. If your ad hit a million screens, the campaign was a success. But as programmatic buying evolved, an uncomfortable truth emerged: A screen impression does not guarantee a human eye. Recently, the industry has swung hard in the opposite […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-reach-paradox\u002F","2026-10-07T10:22:29",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fpiret-ilver-98MbUldcDJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[113],{"name":114,"image":115},"Collette Pratt","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":117,"name":118},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":18,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":124,"image":125,"authors":126,"category":136},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. 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If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. 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