[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fvoice-inevitable-bid-modifier":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":415,"breadcrumbs":416,"reading_minutes":147,"category":423,"head":425},"2017-09-12T07:00:17",{"rendered":6},"\u003Cp>Voice will become another metric on which advertisers can choose to modify their bids, according to a new interview with Bing.\u003C\u002Fp>\n\u003Cp>In a recent interview with \u003Ca rel=\"noreferrer noopener\" href=\"\u002F\">performance marketing agency\u003C\u002Fa> Impression, James Murray of \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.bing.com\u002F\">Bing\u003C\u002Fa> has said that Bing will likely be making voice available as a bid modifier in the coming years – opening new opportunities to those businesses who are already investing in their voice search strategy.\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F227753345\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cp>“At the moment, the volumes for voice don’t warrant the ability to be able to break out voice as a specific thing to bid up or down on. But certainly in the next couple of years, if we get to that stage  – and I firmly believe that we will – that voice is 50% of search, then it becomes a significant chunk and it makes sense for us to be able to say we’re willing to bid up 30% for a voice search versus a text search – and it becomes another metric for businesses to be able to target their ads,” says Murray.\u003C\u002Fp>\n\u003Cp>“It’s not on the roadmap right now, but it’s something that’s almost certainly going to come in the future as we reach that critical mass of voice search.”\u003C\u002Fp>\n\u003Cp>So what does this mean for digital marketers?\u003C\u002Fp>\n\u003Cp>Liam Wade, PPC Manager at Impression, said:\u003C\u002Fp>\n\u003Cp>“I wish it was on the roadmap! Advertisers will benefit from yet another opportunity to layer more targeting in addition to their keywords. Voice searchers are often in different mindsets or social situations, but there’s a third distinguishing characteristic – they also tend to be the early adopters of new tech.\u003C\u002Fp>\n\u003Cp>By investing now in voice as a bid modifier, advertisers – particularly those with higher instances of early tech adoption amongst their audience – could be getting an early start on what we agree is an important and growing area of search. We’ll be interested to see when this will be brought into the plan by Bing, and Google too.”\u003C\u002Fp>\n\u003Cp>\u003Cem>Laura Hampton spoke to James Murray about a range of topics relevant to search and paid advertising – view all \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcollection\u002Fbing-interview\u002F\">Bing Interviews\u003C\u002Fa> here.\u003C\u002Fem>\u003C\u002Fp>\n",false,"standard",[10],40,[12],{"id":13,"name":14,"path":15},65,"Bing Interview","\u002Fblog\u002Fcollection\u002Fbing-interview\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","collections-bing-interview",{"page_content_modules":29,"hero":143},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Bing Interview: Voice “An Inevitable Bid Modifier”",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111,113],{"name":112,"image":41},"Joe Turnbull",{"name":114,"image":115},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":117,"name":118},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":20,"title":120,"excerpt":121,"to":122,"postedAt":123,"readingTime":124,"image":125,"authors":126,"category":130},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127,129],{"name":128,"image":41},"Harry Clements",{"name":114,"image":115},{"to":117,"name":118},{"type_key":20,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,140],{"name":128,"image":41},{"name":141,"image":41},"Jennifer Shin",{"to":117,"name":118},{"type":144,"style":145,"heading":33,"date":4,"updatedAt":146,"reading_minutes":147,"image":148,"imageAlt":33,"categories":149,"collections":330},"blog-post","light","2025-03-13T12:49:04",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeLjkCAXm-050720211625523430_bing-impression-interview-voice-bid-modifier.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[150],{"id":10,"count":151,"description":152,"link":117,"name":118,"slug":153,"taxonomy":154,"parent":47,"meta":155,"acf":156,"head_links":157,"resource_count":158,"yoast_title":159,"yoast_meta":160,"yoast_json_ld":204,"_links":302,"path":117},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[161,163,166,169,172,175,178,180,182,184,187,190,193,196,198,201],{"property":162,"content":159},"title",{"property":164,"content":165},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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