[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fverve-search-webinar-landing-big-links-outreach":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":327,"breadcrumbs":328,"reading_minutes":103,"category":336,"head":338},"2017-06-08T11:37:57",{"rendered":6},"\u003Cp>Last week, I listened to a webinar called \u003Cem>Landing Big Links With Your Outreach\u003C\u002Fem>, featuring Lisa Myers, founder and CEO of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FVerveSearch\">Verve Search\u003C\u002Fa>. As you’d expect, I’ve listened to many, many webinars during my time at Impression but this is one that I felt I could truly resonate with, and I came away feeling inspired. The recording is now live on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmarketing.linkdex.com\u002Facton\u002Ffs\u002Fblocks\u002FshowLandingPage\u002Fa\u002F9016\u002Fp\u002Fp-0018\u002Ft\u002Fpage\u002Ffm\u002F0?sid=TV2:vJEfAcqkQ\">Linkdex\u003C\u002Fa> and we’ve embedded it for you below too. I wanted to share with you, and comment on, some of the key takeaways.\u003C\u002Fp>\n\u003Cp>Lisa started her talk by reiterating the fact that the industry has gone through one of its “most busy times” over the last few years, with a number of changes to Google’s algorithm changing how we do link development.\u003C\u002Fp>\n\u003Cp>As a result, we’ve seen a huge increase in people using content marketing to generate links, and in Lisa’s words, “the internet is now overflowing with content and it’s becoming more difficult to stand out”. That’s why she recommends that we – PRs and SEOs – need to push ourselves and push the limits when it comes to content strategy.\u003C\u002Fp>\n\u003Ch2 id=\"think-big-but-keep-it-simple\">Think big… but keep it simple\u003C\u002Fh2>\n\u003Cp>Sometimes, Lisa says, it can be a case of David and Goliath – “\u003Cem>think smarter, not bigger\u003C\u002Fem>“.\u003C\u002Fp>\n\u003Cp>Having a smaller budget, or a smaller team, doesn’t mean that you’re any less likely to come up with a great idea or concept.\u003C\u002Fp>\n\u003Cfigure style=\"width: 653px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3162\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F4paPqDST-Screen-Shot-2017-06-08-at-11.39.35.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"653\" height=\"385\" \u002F>\u003Cfigcaption class=\"wp-caption-text\">A slide from Lisa Myer’s talk\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>To support this, Lisa gave a few examples of ‘simple campaigns’ her team have done – all of which resulted in an impressive amount of coverage\u002Flinks. Full details can be found in the webinar but I wanted to touch upon the fact that, in the first example, Lisa attributes some of its success to having an \u003Cstrong>\u003Cem>emotional hook\u003C\u002Fem>\u003C\u002Fstrong> that people really cared about.\u003C\u002Fp>\n\u003Cp>“It meant that it really hit that mark of engaging with people which I think is a much safer and much longer term strategy to take. And again, it wasn’t expensive, or huge, it was just clever.”\u003C\u002Fp>\n\u003Ch2 id=\"consider-collaboration\">Consider collaboration\u003C\u002Fh2>\n\u003Cp>In one of Verve Search’s campaigns for \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.expedia.co.uk\">Expedia\u003C\u002Fa>, they created a piece of interactive content where visitors can take a ‘virtual journey’ along the Flåm Railway line in Norway – using their mouse to rotate the camera to view the scenery from all angles.\u003C\u002Fp>\n\u003Cp>Lisa explained that while they didn’t have the budget to pay for the video production and editing of the footage, they were able to collaborate with a small video production company in the UK to do the filming for free – which made a good case study for them. They also collaborated with the Flåm tourism board to help with travel and accommodation costs for the camera crew.\u003C\u002Fp>\n\u003Cp>“You have to be willing to do serious project management and serious hustling and negotiating because that is what will get you those really high-value campaigns,” she said.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Cstrong>The results? \u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong>Around 105 international pieces of coverage. \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3163\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fj9LSgirk-Screen-Shot-2017-06-08-at-12.04.41.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"651\" height=\"382\" \u002F>\u003C\u002Fp>\n\u003Cp>This is something we’re very keen on at Impression, and where possible, we even encourage our clients to collaborate. Just last year our clients \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.greenvisionenergy.co.uk\">Greenvision Energy\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.fairviewestates.co.uk\">Fairview Estates\u003C\u002Fa> joined forces to create an infographic informing landlords on how to improve their property’s EPC rating to an ‘E’ or above, ahead of the new regulations that are coming into force in 2018. Accompanied by editorial content, this was picked up by a number of industry publications.\u003C\u002Fp>\n\u003Ch2 id=\"the-key-to-success-your-people\">The key to success? Your people\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>GRIT (passion + perseverance)\u003C\u002Fstrong> – that’s the thing that Lisa believes is one of the most important mindsets to have to be able to be good at outreach. People who have GRIT are less likely to be demotivated by a lack of replies and will think of different ways to pitch the same campaign.\u003C\u002Fp>\n\u003Cp>Lisa also stressed that you should allow people to be themselves. An example she gave is when her team are outreaching, some send very long pitches (sometimes equivalent to a couple of pages!) and some very short.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>It has to coincide with your personality. I have a very broadly different outreach team. I have people who send literally hundreds of emails a day and I have people that send 20 emails a day and they get the same results. What’s important is that you give people the opportunity to come up with their own style.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>In conclusion then, \u003Cstrong>\u003Cem>there is no optimum way of writing outreach emails\u003C\u002Fem>.\u003C\u002Fstrong> This is something we’d echo at Impression – we also have a varied team, all with different personalities and different writing styles and no one person have the ‘magic formula’ to outreach success (although I wish we did!).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>If you enjoyed this article then check out our blog on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-updates-link-building-guidelines-webmasters\u002F\">Google Updates Link Building Guidelines for Webmasters\u003C\u002Fa>. \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ch2 id=\"full-webinar\">\u003Cstrong>Full webinar\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Check out the full webinar here:\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F220595316\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvimeo.com\u002F220595316\">Landing Big Links With Your Outreach – Webinar\u003C\u002Fa> from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvimeo.com\u002Flinkdex\">Linkdex\u003C\u002Fa> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvimeo.com\">Vimeo\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],45,[],[13],135,[15,16,17,18,19,20,21,22],"post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":24,"hero":136},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Verve Search Webinar: Landing Big Links With Your Outreach",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,124],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":123},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":121,"image":122},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type_key":16,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":135},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":133,"image":134},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":137,"style":138,"heading":28,"date":4,"updatedAt":139,"reading_minutes":103,"image":140,"imageAlt":28,"categories":141,"collections":326},"blog-post","light","2022-02-07T16:48:37","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fs2XxahQz-050720211625523858_jj-ying-215308-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[142],{"id":10,"count":143,"description":144,"link":110,"name":111,"slug":145,"taxonomy":146,"parent":42,"meta":147,"acf":148,"head_links":149,"resource_count":150,"yoast_title":151,"yoast_meta":152,"yoast_json_ld":196,"_links":294,"path":110},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[153,155,158,161,164,167,170,172,174,176,179,182,185,188,190,193],{"property":154,"content":151},"title",{"property":156,"content":157},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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