[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fuse-photography-enhance-e-commerce-websites":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":407,"breadcrumbs":408,"reading_minutes":105,"category":416,"head":419},"2016-09-01T09:47:28",{"rendered":6},"\u003Cp>Great photography is an essential part of any e-commerce website. It can improve user engagement, serve as a business USP and improve your SEO efforts. As \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fworldphotoday.com\u002F\">world photography day\u003C\u002Fa> has recently passed, I thought I’d shed some light on how photography can give e-commerce websites a competitive edge.\u003C\u002Fp>\n\u003Ch2 id=\"limitations-of-e-commerce\">Limitations of E-commerce\u003C\u002Fh2>\n\u003Cp>Online shopping is growing in popularity as an alternative to conventional shopping. Last year, £114bn was spent by consumers online, with \u003Ca href=\"http:\u002F\u002Fwww.imrg.org\u002Fmedia-and-comment\u002Fpress-releases\u002F24-billion-spent-online-over-festive-period\u002F\">IMRG Capgemini eRetail Sales Index\u003C\u002Fa>predicting an 11% growth this year.\u003C\u002Fp>\n\u003Cp>But despite offering a lot of great advantages – like being able to shop any time of day and access more products at the click of a button – e-commerce has its limitations when it comes to user experience.\u003C\u002Fp>\n\u003Cp>E-commerce shoppers lose the physical sensations experienced within the offline shopping environment. This is a major downfall of e-commerce, as customers can’t see or feel the item they’re thinking of buying (hence the growth in customer dependence on product related user-generated content).\u003C\u002Fp>\n\u003Cp>Good e-commerce photography can bridge this gap. Having high-quality imagery of your products can give your customers a much better experience and encourage them to make a purchase.\u003C\u002Fp>\n\u003Cp>Photography can also work alongside interactive on-site content. Giving your customers the ability to interact with imagery, enforcing the sensation of consumer empowerment.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2772 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Figd8vIuH-interactive-photography-ecommerce-impression.png?auto=compress%2Cformat&q=90\" alt=\"interactive photography ecommerce impression\" width=\"1532\" height=\"806\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bugaboo.com\u002FGB\u002Fen_GB\u002Fstrollers\u002Fcreate\">\u003Cbr \u002F>\nBugaboo\u003C\u002Fa>, shown in the image above, do a great job of allowing customers to experience their products through high-quality photography, along with interactive digital content.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2773 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FWX7aUPJB-Engaging-ecommerce-photography-impression.png?auto=compress%2Cformat&q=90\" alt=\"Engaging ecommerce photography impression\" width=\"1445\" height=\"710\">\u003C\u002Fp>\n\u003Cp>Their homepage strongly expresses the businesses products and their expertise, whilst translating a human essence to the website by incorporating context with the products they offer. Giving customers such a unique experience when shopping for such an ordinary item allows Bugaboo to charge a premium price on the products they sell.\u003C\u002Fp>\n\u003Ch2 id=\"gain-a-competitive-advantage-through-product-photography\">Gain a competitive advantage through product photography\u003C\u002Fh2>\n\u003Cp>It can be difficult for smaller shops to compete with large retailers in the physical world. But online, the playing field is much more level, as any website can technically outperform another with the right strategies in place.\u003Cbr \u002F>\nThis is where great photography can give you a real advantage. If you’re selling the same or a similar product to your competitor, but your photography is of a higher quality and makes it easier for the customer to imagine the physical product, it’s likely to enjoy a higher conversion rate.\u003C\u002Fp>\n\u003Cp>Larger retailers might be offering the same type of products, but won’t be able to offer the same level of in-depth knowledge and detail you can offer within your business’s niche. Express this through enriched on-site photography that lets customers understand that you’re a market expert within your field.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2774 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FiOmlrff3-Bellroy-on-site-photography-impression.png?auto=compress%2Cformat&q=90\" alt=\"Bellroy on site photography impression\" width=\"1600\" height=\"795\">\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fbellroy.com\u002Fprotect-your-phone\">\u003Cbr \u002F>\nBellroy\u003C\u002Fa>, shown above, utilise on-site photography to thoroughly express the essence of both their business and product. The product range isn’t huge, but what they do emphasise is the level of expertise their business holds within their market. They juxtapose high-quality imagery with minimal stop motion video which enhances the customer experience and user understanding of their product. Providing a bespoke experience to your customers will enrich both on-site engagement and value perception.\u003C\u002Fp>\n\u003Ch2 id=\"sourcing-a-photographer\">Sourcing a photographer\u003C\u002Fh2>\n\u003Cp>Whether you’re hiring a freelancer, or taking it on as an in-house job, sourcing the right photography can be challenging.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2775 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F0YRUWCXy-Volusion-e-commerce-photography-guide-impression.jpeg?auto=compress%2Cformat&q=90\" alt=\"Volusion e-commerce photography guide impression\" width=\"699\" height=\"1024\">\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.volusion.com\u002Fecommerce-blog\u002Farticles\u002Fproduct-image-importance\u002F\">Volusion\u003C\u002Fa> put together a great poster, shown above, explaining the different factors concerning producing photography yourself, and outsourcing the work.\u003C\u002Fp>\n\u003Cp>My understanding of on-site e-commerce imagery is that it should be high quality, consistent, and easily digestible. As long as these factors can be produced within your imagery by either doing it yourself or outsourcing, your e-commerce website should give your customers a good representation of your business, and the products you sell.\u003C\u002Fp>\n\u003Ch2 id=\"photography-for-seo\">Photography for SEO\u003C\u002Fh2>\n\u003Cp>Optimising your on-site imagery can give you another angle to target potential customers.\u003C\u002Fp>\n\u003Cp>Traffic doesn’t always solely derive from the conventional search engine results page, it can also derive from image searches, like this one shown below:\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2776 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F90KViWLV-google-image-serp-photography-impression.png?auto=compress%2Cformat&q=90\" alt=\"google image serp photography impression\" width=\"1444\" height=\"823\">\u003C\u002Fp>\n\u003Cp>A lot of product searches are carried out through this channel, as some people may have an idea of what they are looking for, but not necessarily know the exact match product name. Unlike conventional search engine results pages, viewer’s don’t necessarily click the top ranking result. Instead, viewer’s browse through the list of images, then click on images they feel is relevant to what they are searching for.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-2777 size-full aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FH6lcxjLx-Google-image-ads-ppc-impression.gif\" alt=\"Google image ads ppc impression\" width=\"413\" height=\"800\">\u003C\u002Fp>\n\u003Cp>Google image search has started to include \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fsearchengineland.com\u002Fgoogle-shopping-image-search-local-inventory-buy-button-249647\">shopping ads\u003C\u002Fa> within their image results pages. This enforces the value of having a presence within image results pages as an e-commerce store. Getting a head start by having a strong organic image result presence early on will help you establish yourself in image SERP’s, as the inclusion of PPC campaigns will create a much more competitive environment within this search space.\u003C\u002Fp>\n\u003Cp>Optimising your on-site imagery using relevant image names, titles and alt text will allow your images to be easily legible by search engines. Providing this information correctly will improve your image’s rankability for relative search terms within image result pages, giving your e-commerce website another avenue for gaining customers.\u003C\u002Fp>\n\u003Ch2 id=\"taking-the-plunge\">Taking the plunge\u003C\u002Fh2>\n\u003Cp>When incorporating photography on-site, make sure it expresses narrative about your business and the products you sell.\u003C\u002Fp>\n\u003Cp>Creating static pages, whilst solely using imagery for literal representation of products will not exploit the medium to it’s full potential. Enrich the user experience by presenting users with an aesthetic website, with easily digestible imagery which translates both your purpose and offerings.\u003C\u002Fp>\n\u003Cp>Lastly, utilise image SEO to improve your e-commerce website’s traffic avenues, as not all sessions derive from conventional search engine results pages!\u003C\u002Fp>\n",false,"standard",[10,11],59,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-seo",{"page_content_modules":26,"hero":134},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How to Use Photography to Enhance E-commerce Websites",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,125],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"October Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns. A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates\u002F","2026-11-09T16:59:13",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":124},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":122,"image":123},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},{"type_key":17,"title":126,"excerpt":127,"to":128,"postedAt":129,"readingTime":105,"image":130,"authors":131,"category":133},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":122,"image":123},{"to":112,"name":113},{"type":135,"style":136,"heading":30,"date":4,"updatedAt":137,"reading_minutes":105,"image":138,"imageAlt":30,"categories":139,"collections":406},"blog-post","light","2022-02-07T16:48:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEuSWz1T4-050720211625526331_How-to-use-photography-to-enhance-ecommerce-impression.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[140,322],{"id":10,"count":141,"description":142,"link":143,"name":144,"slug":145,"taxonomy":146,"parent":44,"meta":147,"acf":148,"head_links":149,"resource_count":150,"yoast_title":151,"yoast_meta":152,"yoast_json_ld":196,"_links":294,"path":143},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce","ecommerce","category",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[153,155,158,161,164,167,170,172,174,176,179,182,185,188,190,193],{"property":154,"content":151},"title",{"property":156,"content":157},"description","Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. 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