[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fupdate-or-delete-what-to-do-with-old-website-content":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":323,"breadcrumbs":324,"reading_minutes":104,"category":332,"head":334},"2021-03-31T09:44:46",{"rendered":6},"\n\u003Cp>Has your client just emailed you saying that they’re thinking about deleting a few blogs on their website? Or maybe you’ve been thinking about deleting some yourself?\u003C\u002Fp>\n\n\n\n\u003Cp>Sometimes when going through a \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"\u002Fseo\u002Fsite-migrations\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">site migration\u003C\u002Fa> or day-to-day \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"\u002Fseo\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategy\u003C\u002Fa>, our clients will ask us how to decide what website content should be transferred to their new site and what should be deleted. It’s a valid question and it is argued that deleting low-performing content can boost your site’s expertise, authority and trustworthiness.\u003C\u002Fp>\n\n\n\n\u003Cp>At the time of the Google Panda algorithm update, when content was king, marketers took the approach of “more is more”. That could lead to your site having plenty of below average content that is affecting your site overall.\u003C\u002Fp>\n\n\n\n\u003Cp>That’s why we’ve put together this blog with a step-to-step guide on how to assess which blogs to delete or keep.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-not-just-delete-all-of-my-old-web-content\">Why not just delete all of my old web content?\u003C\u002Fh2>\n\n\n\n\u003Cp>Deleting all of your old website content without analysing its contribution to your site’s overall and organic traffic, or backlink profile, can have a negative impact on your site overall.\u003C\u002Fp>\n\n\n\n\u003Cp>Say you have 20 blogs that are a few years old. They bring in roughly 200 organic sessions a year and each one has a backlink. If you deleted these blogs, you’d be losing the benefit of potentially an extra 4,000 organic sessions a year, potentially assisted conversions, and the potential link equity from all of those backlinks.\u003C\u002Fp>\n\n\n\n\u003Cp>Deleting low-performing content can benefit your website and \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"\u002Fblog\u002F2-quick-wins-to-boost-your-contents-e-a-t\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">boost E-A-T\u003C\u002Fa> (according to Google’s Quality Rater Guidelines), but you have to be sure that these pages are not contributing to your site’s organic or off-page performance beforehand.\u003C\u002Fp>\n\n\n\n\u003Cp>So how can you figure out what exactly to do with your old web content?\u003C\u002Fp>\n\n\n\n\u003Cp>Here are the steps to not negatively impact your site and drive traffic from your old content.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"step-1-crawl-your-site-to-get-a-list-of-all-blog-urls\">Step 1. Crawl your site to get a list of all blog URLs\u003C\u002Fh2>\n\n\n\n\u003Cp>Unless you have a list of all blog URLs on your site already to hand, the quickest way to get a list of all of the blog URLs on your site is to crawl your site using Screaming Frog.\u003C\u002Fp>\n\n\n\n\u003Cp>Export all the URLs into a spreadsheet, filter to UTF 8 HTML, status codes 200, indexable and any subfolder structures you have for blogs and news posts on your site.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimage-3.jpg\" alt=\"\" class=\"wp-image-49131\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"step-2-use-ahrefs-site-explorer-to-find-all-backlinks-pointing-towards-your-blogs\">Step 2. Use Ahrefs site explorer to find all backlinks pointing towards your blogs\u003C\u002Fh2>\n\n\n\n\u003Cp>Run your site through \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fsite-explorer\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Ahrefs Site Explorer\u003C\u002Fa> to gain access to the Best By Links report. This report shows you which pages on your site have backlinks, even breaking them down into NoFollow and DoFollow links.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimage-5.jpg\" alt=\"\" class=\"wp-image-49133\"\u002F>\u003C\u002Ffigure>\n\n\n\n\n\n\u003Cp>Download the CSV and export it into the same spreadsheet with your filtered blog URLs, but in a separate tab.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimage-6.jpg\" alt=\"\" class=\"wp-image-49134\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"step-3-export-organic-traffic-data-for-the-past-year-on-landing-pages-from-google-analytics\">Step 3. Export organic traffic data for the past year on landing pages from Google Analytics\u003C\u002Fh2>\n\n\n\n\u003Cp>Go into Google Analytics’ Landing Page report, set to source Organic Traffic and timeframe for the past year to date.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimage-9.jpg\" alt=\"\" class=\"wp-image-49135\"\u002F>\u003C\u002Ffigure>\n\n\n\n\n\n\u003Cp>If you have a smaller site, you could set a longer timeframe. But a year should be sufficient for larger ecommerce sites.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimage-11.jpg\" alt=\"\" class=\"wp-image-49136\"\u002F>\u003C\u002Ffigure>\n\n\n\n\n\n\u003Cp>Export this data into the same spreadsheet, in a separate tab.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"step-4-index-match-and-conditionally-format-the-ahrefs-and-google-analytics-datasets-with-your-list-of-blog-urls\">Step 4. Index match and conditionally format the Ahrefs and Google Analytics datasets with your list of blog URLs\u003C\u002Fh2>\n\n\n\n\u003Cp>It’s time to index match your data!\u003C\u002Fp>\n\n\n\n\u003Cp>In your tab with all the blog URLs, insert new columns for:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Backlinks\u003C\u002Fli>\u003Cli>Sessions\u003C\u002Fli>\u003Cli>Bounce rate\u003C\u002Fli>\u003Cli>Conversions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Using your Ahrefs and Google Analytics data sources, index match the appropriate columns into your main tab with all of the blog URLs.\u003C\u002Fp>\n\n\n\n\u003Cp>Nathan has a really extensive guide on \u003Ca href=\"\u002Fblog\u002Findex-match-ppc\u002F\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">how to use Index Match\u003C\u002Fa> if you are unsure of how to use it in your workflow.\u003C\u002Fp>\n\n\n\n\u003Cp>Once you have pulled your data sets into your master sheet, you might want to use conditional formatting to highlight important information, such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The pages with (or with no) backlinks\u003C\u002Fli>\u003Cli>The pages with a high bounce rate and minimal sessions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"step-6-create-a-keep-merge-delete-column-and-analyse-the-data\">Step 6. Create a “Keep, Merge, Delete” column and analyse the data\u003C\u002Fh2>\n\n\n\n\u003Cp>Create a tab with actions for “keep”, “merge” or “delete”.\u003C\u002Fp>\n\n\n\n\u003Cp>This will help you understand:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Which pages to keep\u003C\u002Fli>\u003Cli>Which pages or long-tail pieces of content can be merged together\u003C\u002Fli>\u003Cli>Which pages can be deleted altogether\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>For ease, create a drop-down menu in each cell in this column for each action.\u003C\u002Fp>\n\n\n\n\u003Cp>You can do this by going on “Data” in the top toolbar, under “Data Validation”, then choose “List of items” under “Criteria” and insert “Keep,Merge,Delete”.\u003C\u002Fp>\n\n\n\n\u003Cp>Once you have formatted this correctly, analyse each page and assign it to an action. It is worth leaving a comment for the pages you want to merge together to make it easier for yourself, your client or your team at a later date.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fimage-13.jpg\" alt=\"\" class=\"wp-image-49137\"\u002F>\u003C\u002Ffigure>\n\n\n\n\n\n\u003Cp>You do not want to delete any pages that have backlinks, lead to conversions and drive a significant volume of traffic to your website.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"step-7-consolidate-your-recommendations-with-your-client-or-team\">Step 7. Consolidate your recommendations with your client or team\u003C\u002Fh2>\n\n\n\n\u003Cp>Once you have analysed each page and assigned a recommendation for each one, you should have a spreadsheet with a clear list of actions and a plan of action moving forward.\u003C\u002Fp>\n\n\n\n\u003Cp>Now present these recommendations to your \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Paid Media\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Digital PR\u003C\u002Fa> and Organic Social teams.\u003C\u002Fp>\n\n\n\n\u003Cp>For the pages you want to remove or redirect, make sure that:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Your Paid Media or Organic Social team aren’t using them as landing pages\u003C\u002Fli>\u003Cli>Your Digital PR team aren’t using these pages to build links to\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>After consolidating your recommendations with the other channel teams, you can present your plan of action to your client (if agency-side). You might only need to present the pages you recommend to remove or delete for sign-off to keep it top-level, depending on your client’s involvement in your SEO strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>And that’s the analysis done! Now you just need to act on your recommendations, whether that be removing the low-quality pages and implementing redirects or merging blog content together.\u003C\u002Fp>\n\n\n\n\n\n\u003Cp>This guide should have given you a straightforward process on how to drive traffic from your old content and assess which pages should be safe to remove.\u003C\u002Fp>\n\n\n\n\u003Cp>If you need any more assistance on what to do with your old website content or advice on your content strategy, get in touch with our \u003Ca href=\"\u002Fseo\u002F\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">SEO team\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13,14],122,135,[16,17,18,19,20,21,22,23],"post-6034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":25,"hero":137},[26,92],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Update or delete? What to do with old website content",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":35,"specialist_service_links":7,"photo":39},{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":35,"author":46,"description":35,"caption":35,"name":47,"status":48,"uploaded_to":43,"date":49,"modified":49,"menu_order":43,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":54,"sizes":55},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":56,"thumbnail-width":57,"thumbnail-height":57,"medium":58,"medium-width":59,"medium-height":59,"medium_large":60,"medium_large-width":61,"medium_large-height":61,"large":62,"large-width":63,"large-height":64,"1536x1536":65,"1536x1536-width":66,"1536x1536-height":66,"2048x2048":67,"2048x2048-width":68,"2048x2048-height":68,"post-thumbnail":69,"post-thumbnail-width":70,"post-thumbnail-height":71,"12_col":72,"12_col-width":73,"12_col-height":74,"default_landscape":75,"default_landscape-width":76,"default_landscape-height":77,"default_portrait":78,"default_portrait-width":77,"default_portrait-height":76,"6_col_and_margin_short":79,"6_col_and_margin_short-width":70,"6_col_and_margin_short-height":74,"11_col_and_margin":80,"11_col_and_margin-width":81,"11_col_and_margin-height":74,"9_col_rectangle":82,"9_col_rectangle-width":83,"9_col_rectangle-height":84,"11_col":85,"11_col-width":86,"11_col-height":74,"staff_image_696_600":87,"staff_image_696_600-width":88,"staff_image_696_600-height":77,"rectangular_thumbnail":89,"rectangular_thumbnail-width":90,"rectangular_thumbnail-height":91},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":93,"reduced":28,"top_overlap":94,"bottom_underlap":94,"disable_observer":-1,"heading":95,"cta_text":96,"cta_link":97,"items":98},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[99,113,122],{"type_key":17,"title":100,"excerpt":101,"to":102,"postedAt":103,"readingTime":104,"image":105,"authors":106,"category":110},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[107],{"name":108,"image":109},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":111,"name":112},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":114,"excerpt":115,"to":116,"postedAt":117,"readingTime":104,"image":118,"authors":119,"category":121},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":108,"image":109},{"to":111,"name":112},{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":136},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130,133],{"name":131,"image":132},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":134,"image":135},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":111,"name":112},{"type":138,"style":139,"heading":29,"date":4,"updatedAt":140,"reading_minutes":104,"image":141,"imageAlt":29,"categories":142,"collections":322},"blog-post","light","2022-02-07T16:48:13","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502858_markus-winkler-cxoR55-bels-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[143],{"id":10,"count":144,"description":145,"link":111,"name":112,"slug":146,"taxonomy":147,"parent":43,"meta":148,"acf":149,"head_links":150,"resource_count":151,"yoast_title":152,"yoast_meta":153,"yoast_json_ld":197,"_links":294,"path":111},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[154,156,159,162,165,168,171,173,175,177,180,183,186,189,191,194],{"property":155,"content":152},"title",{"property":157,"content":158},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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