[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Funlocking-granular-product-insights-for-meta":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":439,"breadcrumbs":440,"reading_minutes":168,"category":448,"head":451},"2026-06-24T14:13:46",{"rendered":6},"\n\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success. \u003C\u002Fp>\n\n\n\n\u003Cp>To bridge this data gap, the team at Impression has developed a robust reporting solution that integrates Meta’s product insights metrics extracted directly from the Product Insights API with granular Catalog data for our e-commerce clients. \u003C\u002Fp>\n\n\n\n\u003Cp>Amy Stamper, Head of Paid Social at Impression, has already written a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbreaking-into-the-black-box-an-e-commerce-case-study-on-unlocking-metas-product-level-ad-data\u002F\">blog\u003C\u002Fa> about the context behind this method (we suggest reading it first!) This approach allows us to track performance by product name, ID, and category, offering the exact transparency required to optimise large-scale dynamic campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>Marketers should use this data to understand performance, digging into which products Meta is prioritising and which ones users are actually clicking. This data is then fed back into a supplementary feed to enrich your Meta Catalog, driving a continuous loop of performance improvement. \u003C\u002Fp>\n\n\n\n\u003Cp>This level of insight is essential for brands looking to move beyond surface-level metrics and truly understand the core drivers of their social media performance.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-build-a-meta-product-level-report\">How to build a Meta Product-Level Report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#case-study-looking-at-this-in-practice\">Case Study: Looking at this in practice\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#future-iterations-attributed-revenue\">Future iterations: Attributed revenue\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ready-to-de-risk-your-dynamic-ads\">Ready to de-risk your Dynamic Ads?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FMedia-Solutions_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27528\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-build-a-meta-product-level-report\">\u003Cstrong>How to build a Meta Product-Level Report\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Meta product-level reporting involves pulling data directly from the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocumentation\u002Fads-commerce\u002Fcatalog?saml_reauth=1782307006\">Meta Catalog API\u003C\u002Fa> and joining it with the Product Insights API.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1427\" height=\"662\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-catalog-api-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39393\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Meta Catalog API overview\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"541\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-product-api-page.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39395\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Meta Product Insights API overview\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This will create a unified view that tracks impressions, clicks, and spend from product insights, alongside product attributes like price, availability, and category from the Catalog data. This granular visibility is essential for e-commerce brands, where product taxonomy and stock levels change daily.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-looking-at-this-in-practice\">Case Study: Looking at this in practice\u003C\u002Fh3>\n\n\n\n\u003Cp>Let’s imagine you are a fictional e-commerce clothing brand, and want to outline how you can evaluate your products.\u003C\u002Fp>\n\n\n\n\u003Cp>First, you need a system (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Forkes.io\u002Fblog\u002Forchestrating-asynchronous-workflow\u002F\">\u003Cem>asynchronous workflow\u003C\u002Fem>\u003C\u002Fa>) that processes data in the background so you can handle large amounts of product feedback without slowing things down. In a baseline setup, you can extract core metrics: spend, impressions, and clicks from the Product Insights API. You can use these metrics to calculate CPC, CPM and other derived metrics at the item level.\u003C\u002Fp>\n\n\n\n\u003Cp>Then you blend with catalog data to track performance by product name, product type, and category. As catalog data occasionally returns only raw category IDs, we map these against \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F6324436?hl=en-GB\">Google Product Category data\u003C\u002Fa> to identify precise categories—such as: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Cem>Clothing > Tops > T-Shirts > White T-Shirts\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>You can also group items into specific product buckets. \u003C\u002Fp>\n\n\n\n\u003Cp>For example, isolating “\u003Cem>White T-Shirts\u003C\u002Fem>” might reveal significantly different engagement rates compared to “\u003Cem>Pink T-Shirts\u003C\u002Fem>,” directly informing future creative strategies and budget allocation. To achieve this view, you extract the final element of the Product Type string from the catalog data. From the full string like: \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>“\u003C\u002Fstrong>\u003Cstrong>\u003Cem>Clothing > Tops > T-Shirts > White T-Shirts\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>” to “\u003C\u002Fstrong>\u003Cstrong>\u003Cem>White T-Shirts\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>”\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For clothing brands, things like colour, availability, and price heavily impact performance. We pull this data straight from the catalog table into the report, so the team can easily see how different groups of items are performing.\u003C\u002Fp>\n\n\n\n\u003Cp>Using this unified dataset, you can build visualisations such as scatter plot charts to present exactly which quadrant each product falls into. \u003C\u002Fp>\n\n\n\n\u003Cp>This allows you to instantly identify high-impression, high-CTR “star performers” that deserve more budget, as well as low-performing laggards that should be excluded from the feed. A similar view can also be achieved at the product type level.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"684\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fmeta-performance-scatter-graph.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-39391\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>\u003Cstrong>\u003Cem>“Our goal is to provide a dashboard that isn’t just a report, but a diagnostic tool for both our client and paid social team.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ccite>Alex Howat, Associate Director of Media Solutions at Impression\u003C\u002Fcite>\u003C\u002Fblockquote>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"future-iterations-attributed-revenue\">\u003Cstrong>Future iterations: Attributed revenue\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Since Meta removed conversion metrics from the Product Insights API, the next frontier involves even more sophisticated attribution. Our next phase introduces a layer of Google Analytics 4 (GA4) data to estimate revenue and identify exactly which products are converting into sales. More context on how we join with GA4 data can be found \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbreaking-into-the-black-box-an-e-commerce-case-study-on-unlocking-metas-product-level-ad-data\u002F\">here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-de-risk-your-dynamic-ads\">\u003Cstrong>Ready to de-risk your Dynamic Ads?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Our Meta Product Performance report provides the clarity needed to scale ecommerce accounts with confidence. Whether you are troubleshooting catalog errors or looking for your next best-seller, granular data is the key to success.\u003C\u002Fp>\n\n\n\n\u003Cp>If you are ready to see what’s really happening inside your Dynamic Product Ads, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our analytics team\u003C\u002Fa> today.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FMedia-Solutions_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27528\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],41,36,[],[14],212,[16,17,18,19,20,21,22,23,24],"post-39382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement","category-paid-social",{"page_content_modules":26,"hero":164},[27,116],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Beyond ad-level data: Unlocking granular product insights for Meta",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},111,"\u002Fabout\u002Four-team\u002Fzoe-le\u002F","Zoe Le","Marketing Analytics Specialist","I support the strategy and solutions teams in creating reporting dashboards and I conduct market research using first and third-party data analysis.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":60},"\u003Cp>Marketing Analytics Specialist. Joined Impression in May 2022.\u003C\u002Fp>\n\u003Cp>Before moving to the UK to pursue a master’s degree in Marketing and Brand Management, I worked on multiple engagements in the marketing sector, brand-side. My experience led me to develop an interest in market research and customer insight analysis.\u003C\u002Fp>\n\u003Cp>At Impression, I support the strategy and solutions teams in creating reporting dashboards and I conduct market research using first and third-party data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nTravelling more than 6000 miles from Vietnam to England to live and study. I take pride in the courage and effort I have invested in this journey.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like meditation and connecting with nature. I am also a keen traveller that loves to discover new cultures.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":61,"id":61,"title":62,"filename":63,"filesize":64,"url":65,"link":66,"alt":47,"author":67,"description":47,"caption":47,"name":68,"status":69,"uploaded_to":55,"date":70,"modified":70,"menu_order":55,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},24282,"Zoe-Le-NEW","Zoe-Le-NEW.png",383725,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&q=90","\u002Fzoe-le-new\u002F","12","zoe-le-new","inherit","2023-08-02 10:40:31","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":82,"medium_large":83,"medium_large-width":84,"medium_large-height":85,"large":86,"large-width":87,"large-height":88,"1536x1536":89,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":92,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":95,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":98,"12_col-width":99,"12_col-height":100,"default_landscape":101,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":103,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":104,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":105,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":107,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":110,"11_col-width":111,"11_col-height":100,"staff_image_696_600":112,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":117,"reduced":29,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"heading":119,"cta_text":120,"cta_link":121,"items":122},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[123,140,152],{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":137},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131,134],{"name":132,"image":133},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":139},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":17,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":145,"image":146,"authors":147,"category":151},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[148,150],{"name":149,"image":133},"Harry Clements",{"name":135,"image":136},{"to":138,"name":139},{"type_key":17,"title":153,"excerpt":154,"to":155,"postedAt":156,"readingTime":157,"image":158,"authors":159,"category":163},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[160,161],{"name":149,"image":133},{"name":162,"image":133},"Jennifer Shin",{"to":138,"name":139},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":438},"blog-post","light","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,354],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":326,"path":174},129,"Here at Impression, ongoing research and training is a huge part of how we keep our \u003Ca href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> team up-to-date with the latest happenings in the world of web & app analytics, martech, \u003Ca href=\"\u002Fmedia-solutions\u002Fdata-science\u002F\">data science\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media effectiveness\u003C\u002Fa>. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too.\r\n\r\nFind out more about our \u003Ca href=\"\u002Fanalytics\u002F\">Analytics Agency\u003C\u002Fa> services, or browse our latest tips, advice and opinions below.","\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement","measurement","category",[],{"sub_title_override":47,"title_override":47},[],21,"Online Measurement, Analytics & Effectiveness Blog | Impression",[184,186,189,192,195,198,201,203,205,207,210,213,216,219,222,225],{"property":185,"content":182},"title",{"property":187,"content":188},"description","Keeping up to date with the latest measurement and analytics trends and strategies can be difficult. Browse our tips and advice in our latest blogs!",{"name":190,"content":191},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":193,"content":194},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"name":196,"content":197},"og:locale","en-GB",{"property":199,"content":200},"og:type","article",{"property":202,"content":182},"og:title",{"property":204,"content":188},"og:description",{"property":206,"content":194},"og:url",{"property":208,"content":209},"og:site_name","Impression",{"property":211,"content":212},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":214,"content":215},"og:image:width",1200,{"property":217,"content":218},"og:image:height",630,{"property":220,"content":221},"og:image:type","image\u002Fjpeg",{"property":223,"content":224},"twitter:card","summary_large_image",{"property":226,"content":227},"twitter:site","@impressiontalk",{"@context":229,"@graph":230},"https:\u002F\u002Fschema.org",[231,239,249,259],{"@type":232,"@id":233,"url":233,"name":182,"isPartOf":234,"description":188,"breadcrumb":236,"inLanguage":238},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"@id":235},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F#breadcrumb","en",{"@type":240,"@id":237,"itemListElement":241},"BreadcrumbList",[242,247],{"@type":243,"position":244,"name":245,"item":246},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":243,"position":248,"name":175},2,{"@type":250,"@id":235,"url":246,"name":209,"description":47,"publisher":251,"inLanguage":197,"potentialAction":253},"WebSite",{"@id":252},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":254,"target":255,"query-input":258},"SearchAction",{"@type":256,"urlTemplate":257},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":260,"@id":252,"name":209,"url":246,"logo":261,"image":267,"sameAs":268,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":279,"location":286,"areaServed":319},"Organization",{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[269,270,271],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[287,296,308],{"@type":288,"name":289,"geo":290,"address":294,"photo":267,"telephone":295},"Place","Impression Digital - Nottingham",{"@type":291,"latitude":292,"longitude":293},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},"+44 01158 242 212",{"@type":288,"name":297,"geo":298,"address":301,"photo":306,"telephone":307},"Impression Digital - London",{"@type":291,"latitude":299,"longitude":300},"51.50237208377361","-0.09229841534284115",{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":288,"name":309,"geo":310,"address":313},"Impression Digital - New York",{"@type":291,"latitude":311,"longitude":312},"40.726722746949","-74.00527778220652",{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},"160 Varick St","New York","NY","10013","USA",[320,323,325],{"@type":321,"name":322},"Country","Worldwide",{"@type":321,"name":324},"GBR",{"@type":321,"name":318},{"self":327,"collection":333,"about":336,"wp:post_type":339,"curies":350},[328],{"href":329,"targetHints":330},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F41",{"allow":331},[332],"GET",[334],{"href":335},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[337],{"href":338},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[340,342,344,346,348],{"href":341},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=41",{"href":343},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=41",{"href":345},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=41",{"href":347},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=41",{"href":349},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=41",[351],{"name":352,"href":353,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":355,"description":356,"link":138,"name":139,"slug":357,"taxonomy":177,"parent":55,"meta":358,"acf":359,"head_links":360,"resource_count":361,"yoast_title":362,"yoast_meta":363,"yoast_json_ld":382,"_links":415,"path":138},103,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","paid-social",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[364,365,367,368,370,371,372,373,374,375,376,377,378,379,380,381],{"property":185,"content":362},{"property":187,"content":366},"Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":190,"content":191},{"property":193,"content":369},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":196,"content":197},{"property":199,"content":200},{"property":202,"content":362},{"property":204,"content":366},{"property":206,"content":369},{"property":208,"content":209},{"property":211,"content":212},{"property":214,"content":215},{"property":217,"content":218},{"property":220,"content":221},{"property":223,"content":224},{"property":226,"content":227},{"@context":229,"@graph":383},[384,389,393,397],{"@type":232,"@id":385,"url":385,"name":362,"isPartOf":386,"description":366,"breadcrumb":387,"inLanguage":238},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":235},{"@id":388},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb",{"@type":240,"@id":388,"itemListElement":390},[391,392],{"@type":243,"position":244,"name":245,"item":246},{"@type":243,"position":248,"name":139},{"@type":250,"@id":235,"url":246,"name":209,"description":47,"publisher":394,"inLanguage":197,"potentialAction":395},{"@id":252},{"@type":254,"target":396,"query-input":258},{"@type":256,"urlTemplate":257},{"@type":260,"@id":252,"name":209,"url":246,"logo":398,"image":267,"sameAs":399,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":400,"location":401,"areaServed":411},{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},[269,270,271],{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},[402,405,408],{"@type":288,"name":289,"geo":403,"address":404,"photo":267,"telephone":295},{"@type":291,"latitude":292,"longitude":293},{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},{"@type":288,"name":297,"geo":406,"address":407,"photo":306,"telephone":307},{"@type":291,"latitude":299,"longitude":300},{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},{"@type":288,"name":309,"geo":409,"address":410},{"@type":291,"latitude":311,"longitude":312},{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},[412,413,414],{"@type":321,"name":322},{"@type":321,"name":324},{"@type":321,"name":318},{"self":416,"collection":421,"about":423,"wp:post_type":425,"curies":436},[417],{"href":418,"targetHints":419},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F36",{"allow":420},[332],[422],{"href":335},[424],{"href":338},[426,428,430,432,434],{"href":427},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=36",{"href":429},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=36",{"href":431},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=36",{"href":433},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=36",{"href":435},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=36",[437],{"name":352,"href":353,"templated":29},[],[],[441,443,445,446],{"path":442,"name":245},"\u002F",{"path":121,"name":444},"Blog",{"path":174,"name":175},{"path":447,"name":30},null,[449,450],{"id":10,"name":175,"path":174},{"id":11,"name":139,"path":138},{"title":452,"script":453,"meta":524,"link":553},"Beyond ad-level data: Unlocking granular product insights for Meta | Impression",[454],{"type":455,"key":456,"innerHTML":457},"application\u002Fld+json","yoast-json-ld",{"@context":229,"@graph":458},[459,476,484,487,495,499,517],{"@type":460,"@id":461,"isPartOf":462,"author":464,"headline":30,"datePublished":466,"dateModified":467,"mainEntityOfPage":468,"wordCount":469,"publisher":470,"image":472,"thumbnailUrl":474,"articleSection":475,"inLanguage":197},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F#article",{"@id":463},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F",{"name":35,"@id":465},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F74478d28f03ee438c03ffaf23d9fb4a8","2026-06-24T14:13:46+00:00","2026-06-24T14:13:48+00:00",{"@id":463},751,{"@id":471},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":473},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&q=90",[175,139],{"@type":477,"@id":463,"url":463,"name":452,"isPartOf":478,"primaryImageOfPage":479,"image":480,"thumbnailUrl":474,"datePublished":466,"dateModified":467,"description":481,"breadcrumb":482,"inLanguage":238},"WebPage",{"@id":235},{"@id":473},{"@id":473},"Want deeper insights? Master Meta product-level reporting to bridge the data gap and optimise your Catalog. Discover our robust solution.",{"@id":483},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F#breadcrumb",{"@type":262,"inLanguage":197,"@id":473,"url":474,"contentUrl":474,"width":485,"height":486},2400,1800,{"@type":240,"@id":483,"itemListElement":488},[489,490,492,494],{"@type":243,"position":244,"name":245,"item":246},{"@type":243,"position":248,"name":444,"item":491},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":243,"position":493,"name":175,"item":233},3,{"@type":243,"position":168,"name":30},{"@type":250,"@id":235,"url":246,"name":209,"description":47,"publisher":496,"inLanguage":197,"potentialAction":497},{"@id":252},{"@type":254,"target":498,"query-input":258},{"@type":256,"urlTemplate":257},{"@type":260,"@id":252,"name":209,"url":246,"logo":500,"image":267,"sameAs":501,"@context":272,"email":273,"foundingDate":274,"legalName":275,"vatID":276,"description":277,"telephone":278,"address":502,"location":503,"areaServed":513},{"@type":262,"inLanguage":197,"@id":263,"url":264,"contentUrl":264,"width":265,"height":266,"caption":209},[269,270,271],{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},[504,507,510],{"@type":288,"name":289,"geo":505,"address":506,"photo":267,"telephone":295},{"@type":291,"latitude":292,"longitude":293},{"@type":280,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":285},{"@type":288,"name":297,"geo":508,"address":509,"photo":306,"telephone":307},{"@type":291,"latitude":299,"longitude":300},{"@type":280,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":285},{"@type":288,"name":309,"geo":511,"address":512},{"@type":291,"latitude":311,"longitude":312},{"@type":280,"streetAddress":314,"addressLocality":315,"addressRegion":316,"postalCode":317,"addressCountry":318},[514,515,516],{"@type":321,"name":322},{"@type":321,"name":324},{"@type":321,"name":318},{"@type":518,"@id":519,"name":35,"image":520,"description":37,"url":523},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F74478d28f03ee438c03ffaf23d9fb4a8",{"@type":262,"inLanguage":197,"@id":521,"url":522,"contentUrl":522,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96c725ec1190c0a5e4493f572c1dbf504b","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fzoe-le\u002F",[525,526,527,528,529,530,531,532,533,536,538,540,542,543,544,545,547,548,550,552],{"name":187,"content":481},{"name":190,"content":191},{"property":196,"content":197},{"property":199,"content":200},{"property":202,"content":452},{"property":204,"content":481},{"property":206,"content":463},{"property":208,"content":209},{"property":534,"content":535},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":537,"content":466},"article:published_time",{"property":539,"content":467},"article:modified_time",{"property":211,"content":541},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fopen-graph-product-insights-for-meta.png?auto=compress%2Cformat&q=90",{"property":214,"content":215},{"property":217,"content":218},{"property":220,"content":71},{"name":546,"content":35},"author",{"name":223,"content":224},{"name":549,"content":541},"twitter:image",{"name":551,"content":227},"twitter:creator",{"name":226,"content":227},[]]