[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fuk-biddable-media-awards-2017":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":351,"breadcrumbs":352,"reading_minutes":168,"category":360,"head":362},"2017-04-05T10:18:54",{"rendered":6},"\u003Cp>It’s been a crazy few weeks for us here at Impression, with awards shortlists in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-rar-award\u002F\">RAR awards\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F6234\u002Fimpression-european-search-awards\u002F\">European Search Awards\u003C\u002Fa>, plus the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fimpression-shortlisted-uk-search-awards\u002F\">UK Search Awards\u003C\u002Fa> last year. This week, we’re proud to announce that we’re shortlisted again – this time in the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.biddablemediaawards.co.uk\u002F2017-shortlist\">UK Biddable Media Awards\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>The Biddable Media Awards recognise excellent in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">paid advertising online\u003C\u002Fa>, covering the full breadth of search and social. We’re really pleased to be shortlisted in the following categories:\u003C\u002Fp>\n\u003Ch3 id=\"best-performance-biddable-agency\">Best performance biddable agency\u003C\u002Fh3>\n\u003Cp>In this category, we were asked to discuss how our team had shown profitable increases for our clients through a broad range of paid channels. Within this, we were able to showcase ecommerce and lead generation examples, proving how the application of budget on a priority basis has led to profitable, sustainable, scalable advertising that delivers exemplary results.\u003C\u002Fp>\n\u003Ch3 id=\"local-campaign-of-the-year\">Local campaign of the year\u003C\u002Fh3>\n\u003Cp>Our campaign for local company KLG has seen their sales grow quickly yet sustainably. By working closely with our client and with our internal web development team, we have created an effective, profitable campaign, utilising innovative techniques to drive landing page relevancy, and scripts to automate daily tasks and open up our time for strategic implementation.\u003C\u002Fp>\n\u003Ch3 id=\"biddable-team-of-the-year\">Biddable team of the year\u003C\u002Fh3>\n\u003Cp>This award recognises the people in the team who deliver our paid advertising campaigns. The team currently includes Liam, Becky, Loz, Jack, Larissa and Helen, all of whom do an amazing job of building profitable campaigns and delivering incredible results. They’re a team of innovators, always seeking the next way to improve and do better, and we’re really proud that they have been recognised in this way.\u003C\u002Fp>\n\u003Ch3 id=\"rising-star-of-biddable-media\">Rising star of biddable media\u003C\u002Fh3>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Flauren-capon\u002F\">Lauren Capon\u003C\u002Fa> (known as Loz in the team) joined via our graduate scheme in 2016. Having completed a placement in SEO (where she did an awesome job), Loz moved into Liam’s PPC team just before Christmas. Her inquisitive mind and head for data have made her an invaluable asset to the team and she’s proven herself incredibly worthy of the accolade of ‘rising star’ in our industry.\u003C\u002Fp>\n\u003Ch2 id=\"what-are-the-uk-biddable-media-awards\">What are the UK Biddable Media Awards?\u003C\u002Fh2>\n\u003Cp>The UK Biddable Media Awards have been created to recognise the skilled practitioners of paid advertising management – including search and social.\u003C\u002Fp>\n\u003Cp>The awards recognise the value contribution of biddable media to marketing campaigns. They follow a real boom in the number of businesses now investing in paid ads, and reflect the changing culture of ‘pay to play’ that we’re seeing, particularly when it comes to social media reach.\u003C\u002Fp>\n\u003Ch2 id=\"impressions-ppc-offering\">Impression’s PPC offering\u003C\u002Fh2>\n\u003Cp>Our PPC team has always been an integral part of our business. Led by Liam since the very early days of our agency, the team has grown, and continues to grow, to deliver campaigns to a wide variety of businesses – including both ecommerce and lead gen.\u003C\u002Fp>\n\u003Cp>What differentiates us from our competitors is our dedication to our data-driven, results-focused approach. We pride ourselves on understanding our clients’ businesses as if they were our own, and being able to use that knowledge to apply budget and set strategies that deliver the most position bottom line impact.\u003C\u002Fp>\n\u003Cp>We’re also very proud of our in house web development team and the cohesion between the devs and PPC that has facilitated so many of our innovations. From the use of scripts to automate delivery of ads based on the weather, to scripts and tools that take the manual work out of daily tasks to free to us for strategic implementations, to the development of dynamic landing pages that improve quality scores and CTRs, we’ve been able to do a lot thanks to that departmental crossover.\u003C\u002Fp>\n\u003Cp>If you’d like to find out more about our PPC offering, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> page or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">contact us\u003C\u002Fa> today.\u003C\u002Fp>\n\u003Cp>We’ll find out the results of the UK Biddable Media Awards later this year.\u003C\u002Fp>\n",false,"standard",[10],44,[],[13],146,[15,16,17,18,19,20,21,22],"post-3020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news",{"page_content_modules":24,"hero":164},[25,124],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Impression shortlisted in UK Biddable Media Awards 2017",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":68},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[40,57],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":58,"link_text":67},{"ID":59,"post_author":43,"post_date":60,"post_date_gmt":60,"post_content":45,"post_title":61,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":62,"to_ping":45,"pinged":45,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":45,"post_parent":64,"guid":65,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":66},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":69,"id":69,"title":70,"filename":71,"filesize":72,"url":73,"link":74,"alt":45,"author":75,"description":45,"caption":45,"name":76,"status":77,"uploaded_to":51,"date":78,"modified":78,"menu_order":51,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":27,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,145,154],{"type_key":16,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":140,"image":141},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":144},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":16,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":136,"image":150,"authors":151,"category":153},"Impression shortlisted for 3 awards at the 2026 Global Search Awards","\u003Cp>The news is out, and we’re buzzing! We’ve been shortlisted 3 times for the 2026 Global Search Awards! The Global Search Awards stand as the worldwide benchmark of excellence in the digital marketing landscape, celebrating the finest achievements in search engine optimisation, paid search, and content marketing on an international scale.  These awards serve as […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-3-awards-at-the-2026-global-search-awards\u002F","2026-07-20T11:39:57","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002FEUSA-2026-FINALISTS-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152],{"name":140,"image":141},{"to":143,"name":144},{"type_key":16,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":159,"image":160,"authors":161,"category":163},"Impression Wins 2 awards at The 2026 European Search Awards","\u003Cp>We’re over the moon to have been crowned a winner at The European Search Awards. This provides well-deserved recognition for our teams and our client partners who continue to trust our approach and are always open to trying new things. The European Search Awards celebrate the very best in digital marketing, SEO, and paid media […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2-awards-at-the-2026-european-search-awards\u002F","2026-05-22T11:37:23",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002FEUSA-2026-WINNER-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":140,"image":141},{"to":143,"name":144},{"type":165,"style":166,"heading":28,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":28,"categories":170,"collections":350},"blog-post","light","2022-02-07T16:48:39",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FO8NUVExC-050720211625524955_uk-biddable-media-awards-impression.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171],{"id":10,"count":172,"description":173,"link":143,"name":144,"slug":174,"taxonomy":175,"parent":51,"meta":176,"acf":177,"head_links":178,"resource_count":51,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":225,"_links":322,"path":143},259,"Impression is an award winning digital agency. We specialise in results-focused, data-driven digital marketing and web development strategies for a wide range of clients and sectors.\r\n\r\nAs an agency, we’ve grown quickly. Established in 2014, we’re very proud of our team of exceptionally talented digital marketers, designers and web developers and continue to welcome new additions to that team. We also have an exceptional client retention rate which is testament to the level of work we provide.\r\n\r\n\u003Ca href=\"\u002Fabout\u002F\">Find out more about Impression\u003C\u002Fa>, or browse our blog posts below for news and updates from the team.","our-news","category",[],[],[],"Impression Agency News | Impression",[181,183,186,189,192,195,198,200,202,204,207,210,213,216,219,222],{"property":182,"content":179},"title",{"property":184,"content":185},"description","Find out more about Impression, the multi-award-winning digital marketing agency, by reading our agency news and updates from the team.",{"name":187,"content":188},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":190,"content":191},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"name":193,"content":194},"og:locale","en_GB",{"property":196,"content":197},"og:type","article",{"property":199,"content":179},"og:title",{"property":201,"content":185},"og:description",{"property":203,"content":191},"og:url",{"property":205,"content":206},"og:site_name","Impression",{"property":208,"content":209},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":211,"content":212},"og:image:width",1200,{"property":214,"content":215},"og:image:height",630,{"property":217,"content":218},"og:image:type","image\u002Fjpeg",{"property":220,"content":221},"twitter:card","summary_large_image",{"property":223,"content":224},"twitter:site","@impressiontalk",{"@context":226,"@graph":227},"https:\u002F\u002Fschema.org",[228,236,244,255],{"@type":229,"@id":230,"url":230,"name":179,"isPartOf":231,"description":185,"breadcrumb":233,"inLanguage":235},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"@id":232},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":234},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F#breadcrumb","en",{"@type":237,"@id":234,"itemListElement":238},"BreadcrumbList",[239,243],{"@type":240,"position":136,"name":241,"item":242},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":240,"position":159,"name":144},{"@type":245,"@id":232,"url":242,"name":206,"description":45,"publisher":246,"inLanguage":248,"potentialAction":249},"WebSite",{"@id":247},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":250,"target":251,"query-input":254},"SearchAction",{"@type":252,"urlTemplate":253},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":256,"@id":247,"name":206,"url":242,"logo":257,"image":263,"sameAs":264,"@context":268,"email":269,"foundingDate":270,"legalName":271,"vatID":272,"description":273,"telephone":274,"address":275,"location":282,"areaServed":315},"Organization",{"@type":258,"inLanguage":248,"@id":259,"url":260,"contentUrl":260,"width":261,"height":262,"caption":206},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[265,266,267],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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