[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ftony-lu-real-time-dashboards-can-help-make-better-decisions-brighton-seo-2017":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":474,"breadcrumbs":475,"reading_minutes":211,"category":482,"head":484},"2017-04-07T12:39:59",{"rendered":6},"\u003Cp>In this talk, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.thisistony.com\">Tony Lu\u003C\u002Fa> shows us how to utilise real time dashboards using various data sources ranging from Google Analytics to social media APIs. Definitely follow along with the slides, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fgoo.gl\u002FWrCDuv\">located here\u003C\u002Fa>, as there are loads of great visual examples in this talk. Tony’s head of digital analytics at CNN International, so knows a lot about big BI dashboards for editorial and C-suite teams. It’s clear he \u003Cspan style=\"text-decoration: underline;\">loves\u003C\u002Fspan> dashboards, and we’re ok with that.\u003C\u002Fp>\n\u003Cp>We live in a world full of numbers. Adobe Analytics (Omniture) and Google  Analytics were the only real players back in the day. But nowadays we have so many new tools; the number we can use is expanding; too many numbers; it’s difficult in web analytics to utilise all of these tools in a good way. \u003Cem>Note: this is a running theme – also check out Al’s talk on data dashboarding here.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>In addition to web analytics, we also have access to lots of other data sources too; web, social insights, (and the rest!).\u003C\u002Fp>\n\u003Cp>If you’re looking to build your own dashboard, there are tools out there such as Chartbeat which can help you. But these, and more approachable dashboards in Excel or Google Suites are clunky and difficult to use, share, and also can look a little unprofessional.\u003C\u002Fp>\n\u003Cp>Tony’s shared his top tips for dashboard creation here:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Speak to your stakeholders to get the brief\u003C\u002Fli>\n\u003Cli>Work on business case\n\u003Cul>\n\u003Cli>What are they looking to achieve?\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Sketch it all out on paper and pass it around to check it looks good\u003C\u002Fli>\n\u003Cli>Use only vital stats only – simplicity is key. These may need to be shown on TVs!\u003C\u002Fli>\n\u003Cli>Auto updates – people shouldn’t need to touch a dashboard. Treat it like a product you don’t need to interface with\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"\">\u003C\u002Fh2>\n\u003Ch2 id=\"examples\">Examples\u003C\u002Fh2>\n\u003Cp>Definitely check out the slides for the following:\u003C\u002Fp>\n\u003Cp>\u003Cstrong>CNN\u003C\u002Fstrong> – current day performance. Includes top articles, top videos, traffic hourly (5 mins) etc\u003C\u002Fp>\n\u003Cp>\u003Cstrong>NME\u003C\u002Fstrong> – top articles, sparklines for article traffic over last hour, screenshot of article being previewed, facebook reach stats (and comparison)(API)\u003C\u002Fp>\n\u003Cp>\u003Cstrong>NME Social\u003C\u002Fstrong> – Facebook open graph API. Live social media performance. There’s an art to posting on Facebook so this helps them perform better.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Reddit\u003C\u002Fstrong> – What’s popular right now on Reddit?\u003C\u002Fp>\n\u003Cp>\u003Cstrong>NME\u003C\u002Fstrong> – top four pages. Use these to promote internal gamification\u002F competition.\u003C\u002Fp>\n\u003Ch2 id=\"how-to-get-started-in-3-easy-steps\">How to get started in 3 easy steps\u003C\u002Fh2>\n\u003Col>\n\u003Cli>Understand the vitals\n\u003Cul>\n\u003Cli>Remove clutter\u003C\u002Fli>\n\u003Cli>More is less\u003C\u002Fli>\n\u003Cli>Avoid vanity KPIs\u003C\u002Fli>\n\u003Cli>Focus on the end goal\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Shop around\n\u003Cul>\n\u003Cli>Look at different types of tools out there (dashboarding tools)\u003C\u002Fli>\n\u003Cli>Not all tools are created equally!\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Understand how an API works\n\u003Cul>\n\u003Cli>Work smart, not hard\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\"> Bonus tip\u003C\u002Fspan>: Be prepared to fail.\u003C\u002Fp>\n\u003Ch2 id=\"parting-advice\">Parting advice\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Make it a product\u003C\u002Fstrong>.  The more steps a user needs to do to view the dashboard, the less likely they are to use the dashboard. Try to make it as use as possible. Without a login if possible.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Realistic real time vitals\u003C\u002Fstrong>. Don’t show any measurements if the business can’t make the change within that time period. It will become a vanity KPI.\u003Cbr \u002F>\nDon’t go crazy with your colouring. We all like colours but don’t make a number bright red if it’s only -2% down. Use the colour to its potential not to attract attention.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Simplify\u003C\u002Fstrong>. The more simple a dashboard is, the more insights one could get from a quick glance – the more likely they are to use the dashboard further and on a regular basis.\u003C\u002Fp>\n\u003Cp>Not this final one, from an example of Tony’s:  – \u003Cstrong>use Slack API to push competitor’s posts\u002Fwebsite articles and push them to a chat in-stream\u003C\u002Fstrong>. From another example from CNN: if a competitor post is shared over 2000 times in under 2 hours, it alerts the editorial team via a Slack chatroom.\u003C\u002Fp>\n",false,"standard",[10],41,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],108,[19,20,21,22,23,24,25,26,27],"post-3032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement","collections-brighton-seo",{"page_content_modules":29,"hero":207},[30,159],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"BrightonSEO: Tony Lu – How real time dashboards can help you make better decisions",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":103},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[45,62,74,84,94],{"page":46,"link_text":50},{"ID":17,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":49,"post_title":50,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":53,"to_ping":49,"pinged":49,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":49,"post_parent":55,"guid":56,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":61},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":63,"link_text":73},{"ID":64,"post_author":65,"post_date":66,"post_date_gmt":66,"post_content":49,"post_title":67,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":68,"to_ping":49,"pinged":49,"post_modified":69,"post_modified_gmt":69,"post_content_filtered":49,"post_parent":70,"guid":71,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":72},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":75,"link_text":78},{"ID":76,"post_author":47,"post_date":77,"post_date_gmt":77,"post_content":49,"post_title":78,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":79,"to_ping":49,"pinged":49,"post_modified":80,"post_modified_gmt":80,"post_content_filtered":49,"post_parent":81,"guid":82,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":83},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":85,"link_text":93},{"ID":86,"post_author":47,"post_date":87,"post_date_gmt":87,"post_content":49,"post_title":88,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":89,"to_ping":49,"pinged":49,"post_modified":90,"post_modified_gmt":90,"post_content_filtered":49,"post_parent":57,"guid":91,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":92},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":95,"link_text":98},{"ID":96,"post_author":47,"post_date":97,"post_date_gmt":97,"post_content":49,"post_title":98,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":99,"to_ping":49,"pinged":49,"post_modified":100,"post_modified_gmt":100,"post_content_filtered":49,"post_parent":57,"guid":101,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":102},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":104,"id":104,"title":105,"filename":106,"filesize":107,"url":108,"link":109,"alt":49,"author":110,"description":49,"caption":49,"name":111,"status":112,"uploaded_to":57,"date":113,"modified":113,"menu_order":57,"mime_type":114,"type":115,"subtype":116,"icon":117,"width":118,"height":119,"sizes":120},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":121,"thumbnail-width":122,"thumbnail-height":122,"medium":123,"medium-width":124,"medium-height":125,"medium_large":126,"medium_large-width":127,"medium_large-height":128,"large":129,"large-width":130,"large-height":131,"1536x1536":132,"1536x1536-width":133,"1536x1536-height":134,"2048x2048":135,"2048x2048-width":136,"2048x2048-height":137,"post-thumbnail":138,"post-thumbnail-width":139,"post-thumbnail-height":140,"12_col":141,"12_col-width":142,"12_col-height":143,"default_landscape":144,"default_landscape-width":145,"default_landscape-height":119,"default_portrait":146,"default_portrait-width":119,"default_portrait-height":145,"6_col_and_margin_short":147,"6_col_and_margin_short-width":139,"6_col_and_margin_short-height":143,"11_col_and_margin":148,"11_col_and_margin-width":149,"11_col_and_margin-height":143,"9_col_rectangle":150,"9_col_rectangle-width":151,"9_col_rectangle-height":152,"11_col":153,"11_col-width":154,"11_col-height":143,"staff_image_696_600":155,"staff_image_696_600-width":118,"staff_image_696_600-height":119,"rectangular_thumbnail":156,"rectangular_thumbnail-width":157,"rectangular_thumbnail-height":158},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":160,"reduced":32,"top_overlap":161,"bottom_underlap":161,"disable_observer":-1,"heading":162,"cta_text":163,"cta_link":164,"items":165},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[166,180,192],{"type_key":20,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":177},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[174],{"name":175,"image":176},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":20,"title":181,"excerpt":182,"to":183,"postedAt":184,"readingTime":185,"image":186,"authors":187,"category":191},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[188],{"name":189,"image":190},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},{"type_key":20,"title":193,"excerpt":194,"to":195,"postedAt":196,"readingTime":197,"image":198,"authors":199,"category":206},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[200,203],{"name":201,"image":202},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":204,"image":205},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},{"type":208,"style":209,"heading":33,"date":4,"updatedAt":210,"reading_minutes":211,"image":212,"imageAlt":33,"categories":213,"collections":393},"blog-post","light","2022-02-07T16:48:39",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FCvBRSzTA-050720211625524690_luis-llerena-18011-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[214],{"id":10,"count":215,"description":216,"link":178,"name":179,"slug":68,"taxonomy":217,"parent":57,"meta":218,"acf":219,"head_links":220,"resource_count":221,"yoast_title":222,"yoast_meta":223,"yoast_json_ld":268,"_links":365,"path":178},129,"Here at Impression, ongoing research and training is a huge part of how we keep our \u003Ca href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> team up-to-date with the latest happenings in the world of web & app analytics, martech, \u003Ca href=\"\u002Fmedia-solutions\u002Fdata-science\u002F\">data science\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media effectiveness\u003C\u002Fa>. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too.\r\n\r\nFind out more about our \u003Ca href=\"\u002Fanalytics\u002F\">Analytics Agency\u003C\u002Fa> services, or browse our latest tips, advice and opinions below.","category",[],{"sub_title_override":49,"title_override":49},[],21,"Online Measurement, Analytics & Effectiveness Blog | Impression",[224,226,229,232,235,238,241,243,245,247,250,253,256,259,262,265],{"property":225,"content":222},"title",{"property":227,"content":228},"description","Keeping up to date with the latest measurement and analytics trends and strategies can be difficult. 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