[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ftips-for-promoted-pin-success":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":362,"breadcrumbs":363,"reading_minutes":74,"category":371,"head":374},"2019-04-15T07:43:05",{"rendered":6},"\n\u003Cp>This post is based on Rebecca Meeking’s talk titled ‘Top Tips for Promoted Pin Success’ at the Brighton 2019 Paid Social Show.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-pinterest\">Why Pinterest?\u003C\u002Fh2>\n\n\n\n\u003Cp>Rebecca kicked off her talk by highlighting why you should advertise on Pinterest in the first place.\u003C\u002Fp>\n\n\n\n\u003Cp>The first of these is \u003Cstrong>brand discovery\u003C\u002Fstrong>.  People visit Pinterest to be inspired, discover new things and plan for the future. 96% of all Pinterest users use Pinterest as a platform to research a product or service before buying it, often up to 6 months before doing so.\u003C\u002Fp>\n\n\n\n\u003Cp>The second reason Rebecca recommended that advertisers should be on Pinterest is the \u003Cstrong>unique user intent\u003C\u002Fstrong> on the platform. 55% of users see Pinterest as a place for shopping, compared to only 12% of users viewing Facebook and Instagram as having this purpose. An enormous 90% of users say that Pinterest gives them purchase ideas.\u003C\u002Fp>\n\n\n\n\u003Cp>And thirdly, \u003Cstrong>people love Pinterest\u003C\u002Fstrong>! It’s a platform filled with inspiration, aesthetically pleasing imagery and almost exclusively positive content. A Pinterest co-founder described it as ‘the last happy place on the internet’.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F3iwOEg9D-edu-lauton-71055-unsplash.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4356\" width=\"576\" height=\"393\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"some-stats\">Some stats…\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>1 in 2 people don’t realise they are seeing an ad on Pinterest – promoted pins blend seamlessly into organic feed content.\u003C\u002Fli>\u003Cli>Over the last 2 years, the number of pins has increased by 75%.\u003C\u002Fli>\u003Cli>In 2019, total ad revenue from Pinterest is predicted to increase by 40%.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"pinterest-strategy\">Pinterest strategy\u003C\u002Fh2>\n\n\n\n\u003Cp>Rebecca’s recommendation for a Pinterest strategy will be familiar to any digital marketer: a full-funnel approach encompassing \u003Cstrong>branding\u003C\u002Fstrong>, \u003Cstrong>prospecting\u003C\u002Fstrong> and \u003Cstrong>retargeting\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>Pinterest themselves provide a handy yearly planner for interest spikes, when search volume goes up. This planner is based around different holidays and seasonal events, such as Christmas and Thanksgiving, Mother’s Day or even graduation.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002Fslava-bowman-161206-unsplash-768x524-1.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-15696\" width=\"576\" height=\"393\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>97% of searches on Pinterest are unbranded, which indicates the potential for new brands to inspire and engage with users. Advertisers can start by using keywords to reach their audience; Rebecca recommends using 25 keywords at minimum, opting into both the ‘browse’ and ‘search’ placement options, and highlights that keyword match types function in the same way that they do on search.\u003C\u002Fp>\n\n\n\n\u003Cp>For the prospecting stage of your strategy, audience targeting is also available, allowing advertisers to segment by the usual suspects such as interests, age and gender. Rebecca advises targeting an audience size of at least 1 million users for the best chances of success.\u003C\u002Fp>\n\n\n\n\u003Cp>‘Actalike’ audiences are the Pinterest equivalent of Facebook’s lookalike audiences (or search’s similar audiences), and can be an additional valuable element of your prospecting strategy. Remarketing-wise, the Pinterest pixel can be used to create stock retargeting audiences such as website visitors, cart abandoners and customer lists.\u003C\u002Fp>\n\n\n\n\u003Cp>Again, Rebecca emphasised that it was important not to over-layer these audiences, and to ensure that you are targeting at least 1 million active users.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002Fpriscilla-du-preez-234138-unsplash-768x512-1.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-15697\" width=\"576\" height=\"384\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"creative\">Creative\u003C\u002Fh2>\n\n\n\n\u003Cp>Unsurprisingly, Rebecca told us to design creative mobile-first, as the majority of activity takes place there. Creative should additionally display clear branding, and there’s no 20% maximum text ratio rule as there is on Facebook.\u003C\u002Fp>\n\n\n\n\u003Cp>Rebecca recommends using the carousel ad format to boost engagement – 5 images are better than 1! – whether you use this to show multiple products, or the same product from different angles. For video content, creative of 6 – 20 seconds long should hit the sweet spot, and you can use max width video content for a fully immersive experience. And as always, your creative should include a clear call to action.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to find out how Impression can supercharge your social strategy, enquire with our PPC team \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>You can see more from Rebecca on her Twitter account \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FMeekingsRebecca?lang=en-gb\">here\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10,11],36,40,[],[14,15],97,95,[17,18,19,20,21,22,23,24,25],"post-4355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc",{"page_content_modules":27,"hero":83},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Paid Social Show: Rebecca Meekings – Top Tips for Promoted Pin Success",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,57,69],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":54},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48,51],{"name":49,"image":50},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":52,"image":53},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":55,"name":56},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":58,"excerpt":59,"to":60,"postedAt":61,"readingTime":62,"image":63,"authors":64,"category":68},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. 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While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[77],{"name":78,"image":79},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":81,"name":82},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type":84,"style":85,"heading":31,"date":4,"updatedAt":86,"reading_minutes":74,"image":87,"imageAlt":31,"categories":88,"collections":361},"blog-post","light","2022-02-09T11:00:12","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F34zA12jf-050720211625512571_brooke-lark-203839-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[89,276],{"id":10,"count":90,"description":91,"link":81,"name":82,"slug":92,"taxonomy":93,"parent":94,"meta":95,"acf":96,"head_links":97,"resource_count":98,"yoast_title":99,"yoast_meta":100,"yoast_json_ld":145,"_links":244,"path":81},103,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[286,287,289,290,292,294,295,296,297,298,299,300,301,302,303,304],{"property":102,"content":284},{"property":104,"content":288},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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