[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ftips-and-advice-for-your-business-through-coronavirus":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":440,"breadcrumbs":441,"reading_minutes":128,"category":449,"head":452},"2020-04-15T09:20:04",{"rendered":6},"\n\u003Cp>The coronavirus pandemic is still very much ongoing and it remains unclear as to when normal life may resume. These past few weeks have been tough for us all, with many of us heading online to search for support and advice in tackling this global challenge. With so much to take in and adjust to, it can be overwhelming knowing where to look first for advice – both on a personal and professional level. If you’re a business owner, this uncertainty only grows worse and we’ve seen a real change in our industry already. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"is-there-a-recession-coming-in-2020\">Is there a recession coming in 2020?\u003C\u002Fh2>\n\n\n\n\u003Cp>Over recent weeks it has become clear that the world is about to be plunged into a global recession. The impact of lockdowns in countries around the world has caused significant financial impact, and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F1102546\u002Fcoronavirus-european-gdp-growth\u002F\">the European Commission forecasts\u003C\u002Fa> the most significant recession on record to hit in 2020. However, on the flip side, they are also predicting just as significant an economic bounceback in 2021.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-prepare-for-a-recession\">How to prepare for a recession\u003C\u002Fh2>\n\n\n\n\u003Cp>Many companies and individuals are sharing their insights and observations on what impact the change in consumer behaviour is having across different industries and which channels are most affected. To help you keep on top of what this all means for you and your business, we’ve collected content from a range of different sources that we have found useful and therefore hope you will too. \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-future-of-ecommerce-luke-mccarthy\">‘The future of ecommerce’ – Luke McCarthy\u003C\u002Fh3>\n\n\n\n\u003Cp>Ecommerce consultant Luke Carthy shares his \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flukecarthy.com\u002Fblog\u002Fmy-thoughts-on-the-foreseeable-future-of-ecommerce\u002F\">thoughts on the foreseeable future of ecommerce\u003C\u002Fa> in this recently published blog post. It highlights the increased appetite for browsing the internet as social distancing measures force people to stay indoors, along with how it impacts ecommerce behaviours. The full article shares useful tips and advice on how brands can better prepare for this period of uncertainty, addressing the coronavirus head-on. \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"sir-martin-sorrell-the-future-of-the-economy\">Sir Martin Sorrell & the future of the economy\u003C\u002Fh3>\n\n\n\n\u003Cp>In a remote interview, Sir Martin Sorrell, the founder of WPP plc, offers his predictions for the future of the economy, forecasting Q2 to be particularly painful. Talking about specific industries, he foresees tech companies maintaining their pattern of spend whilst those operating in FMCG, retail and travel and hospitality will most certainly cut their budgets as they are amongst some of the hardest hit. He goes on to explain that badly hit industries are switching money to digital and that we’ll see an acceleration of this switch that he believes could be permanent. \u003Ca href=\"https:\u002F\u002Fwww.beet.tv\u002F2020\u002F04\u002Fdigital-will-accelerate-through-v-shaped-recession-sorrell.html\">Watch the interview here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-the-impact-of-coronavirus-to-seo-kevin-gibbons\">What is the impact of Coronavirus to SEO? – Kevin Gibbons \u003C\u002Fh3>\n\n\n\n\u003Cp>Founder and CEO of Re:signal, Kevin Gibbons, discusses \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fresignal.com\u002Fblog\u002Fcovid-19-what-is-the-impact-of-coronavirus-to-seo\u002F?utm_source=Aleyda%27s+SEO+Tips&utm_campaign=eed4594a9f-seofomo-newsletter-by-aleyda-March23&utm_medium=email&utm_term=0_408af963b1-eed4594a9f-1284802101&mc_cid=eed4594a9f&mc_eid=efd4ad9b29\">the impact of coronavirus on digital marketing\u003C\u002Fa>, sharing common themes and insights. Discussing where the growth and decline in search traffic is, he explains that whilst popular keywords might not have changed, the intent behind the searches may have. He advises brands should pay close attention to Google Trends as new keyword spikes are happening daily. Building a coronavirus content hub is another one of his tips.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"paid-media-performance-during-covid-19-search-engine-journal\">Paid media performance during COVID-19 – Search Engine Journal\u003C\u002Fh3>\n\n\n\n\u003Cp>Search Engine Journal takes a look at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fpaid-media-performance-covid-19\u002F#close\">what’s happening to paid media performance during COVID-19\u003C\u002Fa>. It looks at the amount of money no longer being spent on paid media and what this might mean. Paid search looks to be the most stable channel, with predictions that display and paid social will see the biggest decrease in spending. Whilst the data in this article focuses on The US, we found it an interesting read with trends that could be similar to those in The UK. \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"covid-19s-impact-on-google-ads-mark-irvine\">COVID-19’s impact on Google Ads – Mark Irvine\u003C\u002Fh3>\n\n\n\n\u003Cp>PPC expert, Mark Irvine, looks at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Fws\u002F2020\u002F03\u002F18\u002Fcovid-19-google-ads-data?utm_source=Aleyda%27s+SEO+Tips&utm_campaign=eed4594a9f-seofomo-newsletter-by-aleyda-March23&utm_medium=email&utm_term=0_408af963b1-eed4594a9f-1284802101&mc_cid=eed4594a9f&mc_eid=efd4ad9b29\">how coronavirus has impacted Google Ads results for 21 different industries\u003C\u002Fa>. It examines industries that have been the hardest hit, industries with mixed PPC performance, and those that are seeing an increase in volume and performance. \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-updates-regarding-covid-19\">Google Updates regarding COVID-19\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has also shared a host of recommendations and coronavirus related updates:\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>In response to more and more organisations sharing important coronavirus related announcements, Google introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F04\u002Fhighlight-covid-19-announcements-search.html\">special announcements structured data\u003C\u002Fa> that sites can add to their web pages. To begin with, the information will highlight announcements from health and government sites, though Google is actively developing the feature and is hoping to expand it to include more sites. \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>Recognising that health organisations are busier than ever, Google has created a best practices article to help assist them in making COVID-19 information more accessible. In addition to this, a new support group has been created to help health organisations publishing COVID-19 information with Search related questions. Read more about how Google is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fhealth-organizations-covid19.html\">helping health organisations make information more accessible here\u003C\u002Fa>. \u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>The impact of coronavirus is affecting sectors in different ways, with some industries looking for ways to pause online activity. Google gives its recommendations that are applicable to any business about \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fhow-to-pause-your-business-online-in.html\">how to pause your business online in Google Search. \u003C\u002Fa>\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003Cp>In light of the current situation, events all around the world have either been cancelled, postponed or moved to a virtual format. As a result of this, Google has announced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwebmasters.googleblog.com\u002F2020\u002F03\u002Fnew-properties-virtual-or-canceled-events.html\">new properties for virtual or cancelled events\u003C\u002Fa> to ensure users are kept up to date with the most accurate information relating to the status of an event. If you are a business that has had to reconsider your event strategy, Google has also put together a useful \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-resources\u002Fhosting-virtual-events\u002F?utm_source=Aleyda%27s+SEO+Tips&utm_campaign=eed4594a9f-seofomo-newsletter-by-aleyda-March23&utm_medium=email&utm_term=0_408af963b1-eed4594a9f-1284802101&mc_cid=eed4594a9f&mc_eid=efd4ad9b29\">guide to hosting virtual events on Youtube\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>We hope that you’ve found this round up of content helpful. To offer you further support during this time, we’ve created a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fcovid\u002F\">COVID-19 area\u003C\u002Fa> within our blog, dedicated to sharing actionable advice, useful tips and guidance. If Impression can help you with your digital marketing during these ever-changing times, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">please get in touch with our team\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10,11],88,39,[],[14,15],11,164,[17,18,19,20,21,22,23,24,25],"post-5184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid","category-digital-marketing",{"page_content_modules":27,"hero":164},[28,116],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"How to prepare your business for a recession",[33],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":41,"specialist_service_links":42,"photo":61},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[43],{"page":44,"link_text":60},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":62,"id":62,"title":63,"filename":64,"filesize":54,"url":65,"link":66,"alt":48,"author":67,"description":48,"caption":48,"name":68,"status":69,"uploaded_to":54,"date":70,"modified":70,"menu_order":54,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":82,"medium_large":83,"medium_large-width":84,"medium_large-height":85,"large":86,"large-width":87,"large-height":88,"1536x1536":89,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":92,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":95,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":98,"12_col-width":99,"12_col-height":100,"default_landscape":101,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":103,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":104,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":105,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":107,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":110,"11_col-width":111,"11_col-height":100,"staff_image_696_600":112,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":117,"reduced":30,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"heading":119,"cta_text":120,"cta_link":121,"items":122},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[123,142,154],{"type_key":18,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":140},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131,134,137],{"name":132,"image":133},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":138,"image":139},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":60},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"type_key":18,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":153},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150],{"name":151,"image":152},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":60},{"type_key":18,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":159,"image":160,"authors":161,"category":163},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":151,"image":152},{"to":141,"name":60},{"type":165,"style":166,"heading":31,"date":4,"updatedAt":167,"reading_minutes":128,"image":168,"imageAlt":31,"categories":169,"collections":439},"blog-post","light","2022-02-07T16:48:17","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[170,356],{"id":10,"count":159,"description":171,"link":172,"name":173,"slug":174,"taxonomy":175,"parent":54,"meta":176,"acf":177,"head_links":178,"resource_count":54,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":225,"_links":324},"The last few weeks have been unsettling, with many of us facing a period of uncertainty. The Coronavirus outbreak is impacting almost every aspect of our lives and, unsurprisingly, businesses are taking a hit.\r\n\r\nWe recognise that it's important to work together to make it through this difficult time, therefore we want to share actionable tips and advice to help you combat the biggest challenges your business may be facing right now.\r\n\r\nSo, here's a round-up of content that we hope you will find most helpful and relevant during this time.","\u002Fblog\u002Fcategory\u002Fcovid\u002F","COVID","covid","category",[],{"hidden":30,"sub_title_override":48,"title_override":48},[],"Marketing Support During COVID-19 from Impression",[181,183,186,189,192,195,198,200,202,204,207,210,213,216,219,222],{"property":182,"content":179},"title",{"property":184,"content":185},"description","The subsequent effects of the COVID-19 pandemic proved unsettling for all businesses. 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Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. 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