[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fthree-tips-to-manage-your-analytics-during-the-coronavirus-covid-19-lockdown":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":459,"breadcrumbs":460,"reading_minutes":147,"category":468,"head":471},"2020-03-25T16:19:56",{"rendered":6},"\n\u003Cp>Well, that’s a title I never thought I’d be typing! But hey, here we are, sitting in our makeshift offices wondering where we are going to get our next roll of toilet paper from. \u003Cbr>A more burning question you may have is, how is this going to affect my reporting?! The answer to that question will, of course, hugely depend on your sector but here are three tips that everyone can make use of today.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"annotate-annotate-annotate\">Annotate, annotate, annotate!\u003C\u002Fh2>\n\n\n\n\u003Cp>If you don’t already use annotations within Google Analytics you should be! Annotations are small notes that can be attached to a specific date to remind you about important events and changes on that day.\u003C\u002Fp>\n\n\n\n\u003Cp>These are often used as markers for website updates, core algorithm updates, downtime or anything else notable that is likely to affect your traffic (or already has). These annotations can be invaluable when reporting on historic data as past events can often skew your data and without annotations, this could be overlooked or forgotten.\u003C\u002Fp>\n\n\n\n\u003Cp>So this brings us to our current situation! It is almost certain that current events will have affected your website traffic in some way or another, and it is important these events are clearly noted against your analytics data. So let’s get annotating!…\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-do-i-add-annotations\">How do I add annotations?\u003C\u002Fh3>\n\n\n\n\u003Cp>Annotations are created on a view level but are visible in all reports. Adding annotations is easy, just follow the steps or watch the video below.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Open any report that has the ‘Explorer’ view\u003C\u002Fli>\u003Cli>Click the small arrow beneath the line graph\u003C\u002Fli>\u003Cli>Click ‘Create new annotation’\u003C\u002Fli>\u003Cli>Select the date you want to annotate and modify any options\u003C\u002Fli>\u003Cli>Type your notes and click save!\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cfigure class=\"wp-block-video\">\u003Cvideo autoplay controls loop src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FJosh-Wilkin.png?auto=compress%2Cformat&q=90\" class=\"mcloud-attachment-18655\">\u003C\u002Fvideo>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-working-from-home-could-be-skewing-your-analytics-data\">How working from home could be skewing your analytics data\u003C\u002Fh2>\n\n\n\n\u003Cp>Sounds strange but if your colleagues regularly use your website, you should have view level filters in place to block traffic from your Office IP address. However, if in recent days, your office has switched completely to remote working, these filters will now be ineffective. \u003C\u002Fp>\n\n\n\n\u003Cp>Unfortunately, it would be impractical to collect everyone’s individual home IP address and most home broadband IP addresses are dynamic, meaning they can change at any time.  This leaves you with the following alternatives…\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Block any users with \u003Cstrong>fixed\u003C\u002Fstrong> IP addresses\u003C\u002Fli>\u003Cli>Annotate the period beginning & ending\u003C\u002Fli>\u003Cli>Consider reporting WoW\u002F MoM for users outside of your main office City, to get a real feel for the impact excluding staff living in the locality.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Note: \u003C\u002Fstrong>Some companies may utilise a VPN (Virtual Private Network) to allow employees to remotely connect and work from home, if this is the case, the filters will still be effective and no action should be required.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s also worth noting this doesn’t affect work carried out in the admin of your website as this activity isn’t tracked.\u003C\u002Fp>\n\n\n\n\u003Cp>A slightly more advanced method would be to use Tag Manager and URL parameters to identify internal users and filter them with custom dimensions inside of Google Analytics. This works by first detecting the URL parameter via Tag Manager and then using that flag to set a custom dimension in the Google Analytics settings. This custom dimension can then be used to filter or segment out internal traffic. \u003Cbr>Whilst this method is more challenging to implement, the solution is more robust. \u003Cbr>A full guide on how to do this can be found \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simoahava.com\u002Fanalytics\u002Fsimple-way-exclude-internal-visits-google-analytics\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-do-i-add-ip-filters-to-google-analytics\">How do I add IP filters to Google Analytics?\u003C\u002Fh3>\n\n\n\n\u003Cp>Filters can be added on account or view level, for this example, we are applying view level filters. As before, just follow the steps or watch the video below.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Ensure you are on the correct view and click the ‘Admin’ tab in the bottom left-hand corner of Google Analytics.\u003C\u002Fli>\u003Cli>Click ‘Filters’ in the far right-hand column.\u003C\u002Fli>\u003Cli>Click the red ‘Add Filter’ button\u003C\u002Fli>\u003Cli>Give the filter an appropriate name\u003C\u002Fli>\u003Cli>Using the predefined filter type, select the following dropdowns… \u003Cbr>‘\u003Cstrong>Exclude\u003C\u002Fstrong>‘ > ‘\u003Cstrong>traffic from the IP addresses\u003C\u002Fstrong>‘ > ‘\u003Cstrong>that are equal to\u003C\u002Fstrong>‘\u003C\u002Fli>\u003Cli>Then paste the IP address you would like to block and click ‘Save’.\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cp>\u003Cstrong>IMPORTANT NOTE\u003C\u002Fstrong>: Ensure you \u003Cstrong>do not\u003C\u002Fstrong> \u003Cstrong>select\u003C\u002Fstrong> ‘\u003Cstrong>Include Only\u003C\u002Fstrong>‘, this will block \u003Cstrong>ALL\u003C\u002Fstrong> traffic from tracking other than the IP address specified.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-video\">\u003Cvideo controls src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FMurray-Watkins.png?auto=compress%2Cformat&q=90\" class=\"mcloud-attachment-18657\">\u003C\u002Fvideo>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"monitor-geographical-data\">Monitor geographical data\u003C\u002Fh2>\n\n\n\n\u003Cp>Lastly, if you offer products or services globally, utilise the geographical reports available in Google Analytics. This will allow you to monitor trends in countries that have been worst affected by the pandemic and may allow you to forecast the effects on other territories that are on the same track. You could also consider making geographical segments to gain further insight.\u003C\u002Fp>\n",false,"standard",[10,11],88,41,[],[14],120,[16,17,18,19,20,21,22,23,24],"post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid","category-measurement",{"page_content_modules":26,"hero":181},[27,135],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Three tips to manage your analytics during the Coronavirus (COVID-19) lockdown",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},29,"\u002Fabout\u002Four-team\u002Fharry-brace\u002F","Harry Brace","Director, Head of Solutions","I'm the Director, Head of Solutions at Impression. I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":79},"\u003Cp>Director, Head of Solutions. Joined Impression in November 2017.\u003C\u002Fp>\n\u003Cp>I gained 4 years of experience as a web developer before moving to Impression as a digital account manager in 2017. I moved across to the Analytics department in 2019 and I’ve been strengthening and growing our Analytics offering ever since.\u003C\u002Fp>\n\u003Cp>Day to day, I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding the analytics department over the last couple of years with the help of Aaron and now Alex H.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me socialising, skiing or gaming.\u003C\u002Fp>\n",[42,60,70],{"page":43,"link_text":59},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},374,"98","2021-01-11 16:25:32","","Analytics","publish","closed","analytics","2026-09-25 09:11:08",0,"\u002F?page_id=374","page","0","raw","\u002Fanalytics\u002F","Web Analytics",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":69},17916,"2022-06-20 08:56:55","Tag Management","tag-management","2026-09-24 15:15:21",17552,"\u002F?page_id=17916","\u002Fmedia-solutions\u002Ftag-management\u002F",{"page":71,"link_text":74},{"ID":72,"post_author":45,"post_date":73,"post_date_gmt":73,"post_content":47,"post_title":74,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":75,"to_ping":47,"pinged":47,"post_modified":76,"post_modified_gmt":76,"post_content_filtered":47,"post_parent":67,"guid":77,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":78},17140,"2022-05-27 14:22:19","Google Marketing Platform","google-marketing-platform","2026-09-25 10:43:13","\u002F?page_id=17140","\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F",{"ID":80,"id":80,"title":81,"filename":82,"filesize":83,"url":84,"link":85,"alt":47,"author":86,"description":47,"caption":47,"name":87,"status":88,"uploaded_to":53,"date":89,"modified":89,"menu_order":53,"mime_type":90,"type":91,"subtype":92,"icon":93,"width":94,"height":95,"sizes":96},25135,"Harry-Brace2","Harry-Brace2.png",306919,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&q=90","\u002Fharry-brace2\u002F","12","harry-brace2","inherit","2023-10-03 16:03:03","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":97,"thumbnail-width":98,"thumbnail-height":98,"medium":99,"medium-width":100,"medium-height":101,"medium_large":102,"medium_large-width":103,"medium_large-height":104,"large":105,"large-width":106,"large-height":107,"1536x1536":108,"1536x1536-width":109,"1536x1536-height":110,"2048x2048":111,"2048x2048-width":112,"2048x2048-height":113,"post-thumbnail":114,"post-thumbnail-width":115,"post-thumbnail-height":116,"12_col":117,"12_col-width":118,"12_col-height":119,"default_landscape":120,"default_landscape-width":121,"default_landscape-height":95,"default_portrait":122,"default_portrait-width":95,"default_portrait-height":121,"6_col_and_margin_short":123,"6_col_and_margin_short-width":115,"6_col_and_margin_short-height":119,"11_col_and_margin":124,"11_col_and_margin-width":125,"11_col_and_margin-height":119,"9_col_rectangle":126,"9_col_rectangle-width":127,"9_col_rectangle-height":128,"11_col":129,"11_col-width":130,"11_col-height":119,"staff_image_696_600":131,"staff_image_696_600-width":94,"staff_image_696_600-height":95,"rectangular_thumbnail":132,"rectangular_thumbnail-width":133,"rectangular_thumbnail-height":134},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":136,"reduced":29,"top_overlap":137,"bottom_underlap":137,"disable_observer":-1,"heading":138,"cta_text":139,"cta_link":140,"items":141},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[142,156,166],{"type_key":17,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":153},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150],{"name":151,"image":152},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":154,"name":155},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":17,"title":157,"excerpt":158,"to":159,"postedAt":160,"readingTime":161,"image":162,"authors":163,"category":165},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[164],{"name":35,"image":38},{"to":154,"name":155},{"type_key":17,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":180},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. Even before we consider how to influence visibility across AI search, the first question we have to ask ourselves is: How do we measure the impact LLMs have on top-line results? The […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-mmm-prove-the-value-of-lmms\u002F","2026-04-28T11:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Faerps-com-bUUrG6CMHiA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[174,177],{"name":175,"image":176},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":178,"image":179},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":154,"name":155},{"type":182,"style":183,"heading":30,"date":4,"updatedAt":184,"reading_minutes":147,"image":185,"imageAlt":30,"categories":186,"collections":458},"blog-post","light","2022-02-07T16:48:17","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F98LDFsOr-050720211625504673_ga-virus.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[187,374],{"id":10,"count":188,"description":189,"link":190,"name":191,"slug":192,"taxonomy":193,"parent":53,"meta":194,"acf":195,"head_links":196,"resource_count":53,"yoast_title":197,"yoast_meta":198,"yoast_json_ld":243,"_links":342},9,"The last few weeks have been unsettling, with many of us facing a period of uncertainty. The Coronavirus outbreak is impacting almost every aspect of our lives and, unsurprisingly, businesses are taking a hit.\r\n\r\nWe recognise that it's important to work together to make it through this difficult time, therefore we want to share actionable tips and advice to help you combat the biggest challenges your business may be facing right now.\r\n\r\nSo, here's a round-up of content that we hope you will find most helpful and relevant during this time.","\u002Fblog\u002Fcategory\u002Fcovid\u002F","COVID","covid","category",[],{"hidden":29,"sub_title_override":47,"title_override":47},[],"Marketing Support During COVID-19 from Impression",[199,201,204,207,210,213,216,218,220,222,225,228,231,234,237,240],{"property":200,"content":197},"title",{"property":202,"content":203},"description","The subsequent effects of the COVID-19 pandemic proved unsettling for all businesses. 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