[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":363,"breadcrumbs":364,"reading_minutes":65,"category":372,"head":375},"2019-11-22T11:35:11",{"rendered":6},"\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In the last few years, video content has been gaining more and more popularity online, not only organically but also within the advertising industry. It’s significantly important for marketers & advertisers to stay up to date with the latest features and updates on video advertising to continuously improve their digital marketing strategy. Considering that YouTube is the second largest search engine, not putting enough or any of the budget into video advertising, might mean that you’re missing out on potential customers.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The numerous amount of ad formats offered by YouTube or Google can help you achieve one of the following marketing goals: \u003Cstrong>awareness, consideration or action\u003C\u002Fstrong>. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Awareness is for brands that want to reach new consumers by introducing their products or services and showcasing them in front of new audiences. The consideration objective is when the advertiser wants to engage with the customers during the high-intent purchase moments and the action objective is when the advertiser wants customers to take measurable actions like purchases, or form submissions on their business’s website.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The below table displays all of the existing video ad formats assigned to each of the three marketing objectives, and these will be explained further in this article.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"767\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FBWRGR7z7-video-Ad-formats-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4727\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"marketing-objective-1-driving-awareness\">\u003Cb>\u003Cbr>Marketing objective 1: \u003C\u002Fb>\u003Cb>Driving awareness\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ci>\u003Cspan style=\"font-weight: 400;\">There are 5 variations of ad formats with an aim to drive awareness of a product or service: Bumper ads, TrueView for reach, Non-skippable, Video Masthead & Outstream video ads.\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Bumper ads\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\"> is a very short 6-second video ad format that allows advertisers to build their brand awareness and reach more customers with the use of short but memorable message. Bumper Ads can play before, during or after another video and there is no option to skip them. They can appear on YouTube videos or Google Video Partners and are bought on a CPM (cost-per-thousand-impressions). \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Overall, Bumper Ads have the lowest CPM among all in-stream video formats and serve predominantly on mobile devices. They are most suited for advertisers who want broad reach and the lowest CPMs.\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"715\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FtBNYOWKy-Screen-Shot-2018-03-13-at-1.17.34-AM.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4728\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Bumpers ads example\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cbr>TrueView for reach\u003C\u002Fstrong> \u003Cspan style=\"font-weight: 400;\">– there are 4 types of TrueView ad formats and each of them allows you to achieve a different marketing objective. All of them are skippable and in-stream and they allow users to choose to engage with the video. TrueView for reach is bought on target CPM and its’ aim is to drive awareness to broaden the target audience. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Non-skippable ads\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\"> are in-stream ads available on auction and reservation that aim to drive awareness and reach your audience through a 15-20 second video. These ads are most similar to the TV ads and are available on YouTube & Google Video Partners like Google Ads, Google Display & Video 360. Because Non-skippable ads are available on auction, they drive the CPM down and allow a more flexible buy\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">.\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"572\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FZpUiL28b-Screen-Shot-2019-11-19-at-12.43.12.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4729\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Non-skippable ad example\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cbr>Video Masthead\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\"> run on the Youtube homepage and home feed and are great for showcasing a brand to a large audience on all devices. They can be bought either on CPD (cost-per-day) or CPM (cost-per-thousand-impressions) depending on the advertiser’s objectives. Cost per day payment allows advertisers to reach a huge audience with a massive single-day reach, whereas CPM means that advertisers can reserve the masthead slot on the home feed of YouTube. The Masthead ad format will work best for advertisers who want to reach a large audience within a short period of time, drive awareness for a new product or service or focus on a high impact placement for greater visibility. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Outstream video ads\u003C\u002Fstrong> \u003Cspan style=\"font-weight: 400;\">are mobile-specific ads that aim to reach potential customers on partner sites and apps rather than YouTube platform itself and allow users to choose whether they want to interact with your ad or not. Ads play automatically on mute however, users can unmute them with a simple tap and have an option to either scroll past or dismiss when an ad appears. Outstream ads are bought by CPM which means you only pay for the ad when it’s viewable to the target audience. Ad counts as “viewable” when at least 50% of the ad screen space is visible for at least two seconds. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"marketing-objective-2-driving-consideration\">\u003Cb>Marketing objective 2: \u003C\u002Fb>\u003Cb>Driving consideration\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ci>\u003Cspan style=\"font-weight: 400;\">To drive consideration of your product or service, you can create one of the following video ad formats: TrueView in-stream or TrueView discovery.\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>TrueView in-stream\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\"> – another type of a TrueView ad format that optimises for views rather than impressions (like TrueView for reach) however, the ads only count if a video is longer than 11 seconds. These ads are available on YouTube and Google Video Partners and are only charged when someone watches at least 30 seconds of the ad or takes a desired action from the video (for example clicks the call-to-action to visit the landing page). They can be played on both desktop or mobile devices. TrueView in-stream ads are bought on CPV (cost-per-view) or Maximise Lift bidding strategy. \u003C\u002Fspan>If your goal from \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fvideo-youtube\u002F\">YouTube ad\u003C\u002Fa> is the view counts, Google recommends to create a video that’s at least 12 seconds long but not longer than 3 minutes.\u003Cspan style=\"font-weight: 400;\"> Any video shorter than 10 seconds, won’t even be tracked by YouTube analytics, so keep that in mind when creating TrueView in-stream ads. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>TrueView discovery\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\"> – Similarly to TrueView in-stream, TrueView discovery ads are bought on CPV and can run on both desktop and mobile devices. They can appear as a promoted video on YouTube home feed, watch feed or search results and their aim is to reach an audience of people in key moments while they’re researching or watching videos on YouTube. The marketing objective of both TrueView discovery & TrueView in-stream is the same – to drive consideration, however, with TrueView discovery ads, users have to click on the ad to watch it rather than having a choice of skipping it after the first 5 seconds. Overall, TrueView discovery ads are great for capitalising on key moments of discovery.\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"427\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F7PRFzE4O-Screen-Shot-2019-11-19-at-12.43.32.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4730\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">TrueView discovery ad in search results\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"marketing-objective-3-driving-action\">\u003Cb>\u003Cbr>Marketing objective 3: \u003C\u002Fb>\u003Cb>Driving action\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ci>\u003Cspan style=\"font-weight: 400;\">A TrueView for action is the only video ad format with a marketing objective to drive action (this can be purchasing your product or service or driving lead forms).\u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>TrueViewfor action\u003C\u002Fstrong>\u003Cspan style=\"font-weight: 400;\"> are skippable in-stream ads that allow you to catch users attention and turn it into website actions. They are bought on CPA (cost-per-action) & Maximise conversions and are available on both YouTube & Google Video Partners. The key feature of TrueView for action ads is that they include a customisable call-to-action throughout the whole ad to drive clicks and website actions. At the completion of the ad, they automatically show an end screen promoting the call-to-action for more than 5 seconds. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">TrueView for action ads are ideal for advertisers who have the conversion tracking in place, are looking to optimise their video campaigns to achieve website actions such as purchases or clicks and want to leverage the power of video combined with Google’s automated bidding strategy.\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"900\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F2uZ49Jci-TrueView-for-action.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4731\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">If your goal from \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fvideo-youtube\u002F\">YouTube ad\u003C\u002Fa> is the view counts, Google recommends to create a video that’s at least 12 seconds long but not longer than 3 minutes.TrueView for action ad example\u003C\u002Fp>\n",false,"standard",[10,11],36,40,[],[14,15],118,95,[17,18,19,20,21,22,23,24,25],"post-4726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc",{"page_content_modules":27,"hero":86},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"The Ultimate Guide To YouTube Video Ad Formats In 2019",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,60,75],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":57},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48,51,54],{"name":49,"image":50},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":52,"image":53},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":55,"image":56},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":58,"name":59},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":61,"excerpt":62,"to":63,"postedAt":64,"readingTime":65,"image":66,"authors":67,"category":74},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[68,71],{"name":69,"image":70},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":72,"image":73},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":58,"name":59},{"type_key":18,"title":76,"excerpt":77,"to":78,"postedAt":79,"readingTime":45,"image":80,"authors":81,"category":85},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[82,84],{"name":83,"image":70},"Harry Clements",{"name":72,"image":73},{"to":58,"name":59},{"type":87,"style":88,"heading":31,"date":4,"updatedAt":89,"reading_minutes":65,"image":90,"imageAlt":31,"categories":91,"collections":362},"blog-post","light","2025-03-18T16:18:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2YZgT2gT-050720211625506798_nordwood-themes-8LfE0Lywyak-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[92,277],{"id":10,"count":93,"description":94,"link":95,"name":96,"slug":97,"taxonomy":98,"parent":99,"meta":100,"acf":101,"head_links":102,"resource_count":103,"yoast_title":104,"yoast_meta":105,"yoast_json_ld":150,"_links":249,"path":95},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social","paid-social","category",0,[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[106,108,111,114,117,120,123,125,127,129,132,135,138,141,144,147],{"property":107,"content":104},"title",{"property":109,"content":110},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":112,"content":113},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":115,"content":116},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":118,"content":119},"og:locale","en-GB",{"property":121,"content":122},"og:type","article",{"property":124,"content":104},"og:title",{"property":126,"content":110},"og:description",{"property":128,"content":116},"og:url",{"property":130,"content":131},"og:site_name","Impression",{"property":133,"content":134},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":136,"content":137},"og:image:width",1200,{"property":139,"content":140},"og:image:height",630,{"property":142,"content":143},"og:image:type","image\u002Fjpeg",{"property":145,"content":146},"twitter:card","summary_large_image",{"property":148,"content":149},"twitter:site","@impressiontalk",{"@context":151,"@graph":152},"https:\u002F\u002Fschema.org",[153,161,171,182],{"@type":154,"@id":155,"url":155,"name":104,"isPartOf":156,"description":110,"breadcrumb":158,"inLanguage":160},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":157},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":159},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb","en",{"@type":162,"@id":159,"itemListElement":163},"BreadcrumbList",[164,169],{"@type":165,"position":166,"name":167,"item":168},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":165,"position":170,"name":96},2,{"@type":172,"@id":157,"url":168,"name":131,"description":173,"publisher":174,"inLanguage":119,"potentialAction":176},"WebSite","",{"@id":175},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":177,"target":178,"query-input":181},"SearchAction",{"@type":179,"urlTemplate":180},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":183,"@id":175,"name":131,"url":168,"logo":184,"image":190,"sameAs":191,"@context":195,"email":196,"foundingDate":197,"legalName":198,"vatID":199,"description":200,"telephone":201,"address":202,"location":209,"areaServed":242},"Organization",{"@type":185,"inLanguage":119,"@id":186,"url":187,"contentUrl":187,"width":188,"height":189,"caption":131},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[192,193,194],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":203,"streetAddress":204,"addressLocality":205,"addressRegion":206,"postalCode":207,"addressCountry":208},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[210,219,231],{"@type":211,"name":212,"geo":213,"address":217,"photo":190,"telephone":218},"Place","Impression Digital - Nottingham",{"@type":214,"latitude":215,"longitude":216},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":203,"streetAddress":204,"addressLocality":205,"addressRegion":206,"postalCode":207,"addressCountry":208},"+44 01158 242 212",{"@type":211,"name":220,"geo":221,"address":224,"photo":229,"telephone":230},"Impression Digital - London",{"@type":214,"latitude":222,"longitude":223},"51.50237208377361","-0.09229841534284115",{"@type":203,"streetAddress":225,"addressLocality":226,"addressRegion":227,"postalCode":228,"addressCountry":208},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":211,"name":232,"geo":233,"address":236},"Impression Digital - New York",{"@type":214,"latitude":234,"longitude":235},"40.726722746949","-74.00527778220652",{"@type":203,"streetAddress":237,"addressLocality":238,"addressRegion":239,"postalCode":240,"addressCountry":241},"160 Varick St","New York","NY","10013","USA",[243,246,248],{"@type":244,"name":245},"Country","Worldwide",{"@type":244,"name":247},"GBR",{"@type":244,"name":241},{"self":250,"collection":256,"about":259,"wp:post_type":262,"curies":273},[251],{"href":252,"targetHints":253},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F36",{"allow":254},[255],"GET",[257],{"href":258},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[260],{"href":261},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[263,265,267,269,271],{"href":264},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=36",{"href":266},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=36",{"href":268},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=36",{"href":270},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=36",{"href":272},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=36",[274],{"name":275,"href":276,"templated":30},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":278,"description":279,"link":58,"name":59,"slug":280,"taxonomy":98,"parent":99,"meta":281,"acf":282,"head_links":283,"resource_count":284,"yoast_title":285,"yoast_meta":286,"yoast_json_ld":306,"_links":339,"path":58},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[287,288,290,291,293,295,296,297,298,299,300,301,302,303,304,305],{"property":107,"content":285},{"property":109,"content":289},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":112,"content":113},{"property":115,"content":292},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":118,"content":294},"en_GB",{"property":121,"content":122},{"property":124,"content":285},{"property":126,"content":289},{"property":128,"content":292},{"property":130,"content":131},{"property":133,"content":134},{"property":136,"content":137},{"property":139,"content":140},{"property":142,"content":143},{"property":145,"content":146},{"property":148,"content":149},{"@context":151,"@graph":307},[308,313,317,321],{"@type":154,"@id":309,"url":309,"name":285,"isPartOf":310,"description":289,"breadcrumb":311,"inLanguage":160},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":157},{"@id":312},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb",{"@type":162,"@id":312,"itemListElement":314},[315,316],{"@type":165,"position":166,"name":167,"item":168},{"@type":165,"position":170,"name":59},{"@type":172,"@id":157,"url":168,"name":131,"description":173,"publisher":318,"inLanguage":119,"potentialAction":319},{"@id":175},{"@type":177,"target":320,"query-input":181},{"@type":179,"urlTemplate":180},{"@type":183,"@id":175,"name":131,"url":168,"logo":322,"image":190,"sameAs":323,"@context":195,"email":196,"foundingDate":197,"legalName":198,"vatID":199,"description":200,"telephone":201,"address":324,"location":325,"areaServed":335},{"@type":185,"inLanguage":119,"@id":186,"url":187,"contentUrl":187,"width":188,"height":189,"caption":131},[192,193,194],{"@type":203,"streetAddress":204,"addressLocality":205,"addressRegion":206,"postalCode":207,"addressCountry":208},[326,329,332],{"@type":211,"name":212,"geo":327,"address":328,"photo":190,"telephone":218},{"@type":214,"latitude":215,"longitude":216},{"@type":203,"streetAddress":204,"addressLocality":205,"addressRegion":206,"postalCode":207,"addressCountry":208},{"@type":211,"name":220,"geo":330,"address":331,"photo":229,"telephone":230},{"@type":214,"latitude":222,"longitude":223},{"@type":203,"streetAddress":225,"addressLocality":226,"addressRegion":227,"postalCode":228,"addressCountry":208},{"@type":211,"name":232,"geo":333,"address":334},{"@type":214,"latitude":234,"longitude":235},{"@type":203,"streetAddress":237,"addressLocality":238,"addressRegion":239,"postalCode":240,"addressCountry":241},[336,337,338],{"@type":244,"name":245},{"@type":244,"name":247},{"@type":244,"name":241},{"self":340,"collection":345,"about":347,"wp:post_type":349,"curies":360},[341],{"href":342,"targetHints":343},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":344},[255],[346],{"href":258},[348],{"href":261},[350,352,354,356,358],{"href":351},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":353},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":355},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":357},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":359},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[361],{"name":275,"href":276,"templated":30},[],[],[365,367,369,370],{"path":366,"name":167},"\u002F",{"path":38,"name":368},"Blog",{"path":58,"name":59},{"path":371,"name":31},null,[373,374],{"id":10,"name":96,"path":95},{"id":11,"name":59,"path":58},{"title":376,"script":377,"meta":456,"link":482},"The Ultimate Guide To YouTube Video Ad Formats In 2019 - Impression",[378],{"type":379,"key":380,"innerHTML":381},"application\u002Fld+json","yoast-json-ld",{"@context":151,"@graph":382},[383,407,414,417,426,430,448],{"@type":384,"@id":385,"isPartOf":386,"author":388,"headline":31,"datePublished":391,"dateModified":392,"mainEntityOfPage":393,"wordCount":394,"commentCount":99,"publisher":395,"image":397,"thumbnailUrl":399,"articleSection":400,"inLanguage":119,"potentialAction":401},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019\u002F#article",{"@id":387},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019\u002F",{"name":389,"@id":390},"Team Impression","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2019-11-22T11:35:11+00:00","2025-03-18T16:18:41+00:00",{"@id":387},1189,{"@id":396},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":398},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2YZgT2gT-050720211625506798_nordwood-themes-8LfE0Lywyak-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[96,59],[402],{"@type":403,"name":404,"target":405},"CommentAction","Comment",[406],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019\u002F#respond",{"@type":408,"@id":387,"url":387,"name":376,"isPartOf":409,"primaryImageOfPage":410,"image":411,"thumbnailUrl":399,"datePublished":391,"dateModified":392,"breadcrumb":412,"inLanguage":160},"WebPage",{"@id":157},{"@id":398},{"@id":398},{"@id":413},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019\u002F#breadcrumb",{"@type":185,"inLanguage":119,"@id":398,"url":399,"contentUrl":399,"width":415,"height":416},2560,1707,{"@type":162,"@id":413,"itemListElement":418},[419,420,422,424],{"@type":165,"position":166,"name":167,"item":168},{"@type":165,"position":170,"name":368,"item":421},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":165,"position":423,"name":59,"item":309},3,{"@type":165,"position":425,"name":31},4,{"@type":172,"@id":157,"url":168,"name":131,"description":173,"publisher":427,"inLanguage":119,"potentialAction":428},{"@id":175},{"@type":177,"target":429,"query-input":181},{"@type":179,"urlTemplate":180},{"@type":183,"@id":175,"name":131,"url":168,"logo":431,"image":190,"sameAs":432,"@context":195,"email":196,"foundingDate":197,"legalName":198,"vatID":199,"description":200,"telephone":201,"address":433,"location":434,"areaServed":444},{"@type":185,"inLanguage":119,"@id":186,"url":187,"contentUrl":187,"width":188,"height":189,"caption":131},[192,193,194],{"@type":203,"streetAddress":204,"addressLocality":205,"addressRegion":206,"postalCode":207,"addressCountry":208},[435,438,441],{"@type":211,"name":212,"geo":436,"address":437,"photo":190,"telephone":218},{"@type":214,"latitude":215,"longitude":216},{"@type":203,"streetAddress":204,"addressLocality":205,"addressRegion":206,"postalCode":207,"addressCountry":208},{"@type":211,"name":220,"geo":439,"address":440,"photo":229,"telephone":230},{"@type":214,"latitude":222,"longitude":223},{"@type":203,"streetAddress":225,"addressLocality":226,"addressRegion":227,"postalCode":228,"addressCountry":208},{"@type":211,"name":232,"geo":442,"address":443},{"@type":214,"latitude":234,"longitude":235},{"@type":203,"streetAddress":237,"addressLocality":238,"addressRegion":239,"postalCode":240,"addressCountry":241},[445,446,447],{"@type":244,"name":245},{"@type":244,"name":247},{"@type":244,"name":241},{"@type":449,"@id":450,"name":389,"image":451,"description":454,"url":455},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":185,"inLanguage":119,"@id":452,"url":453,"contentUrl":453,"caption":389},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[457,458,459,460,461,463,464,465,468,470,472,473,474,475,476,478,479,481],{"name":112,"content":113},{"property":118,"content":294},{"property":121,"content":122},{"property":124,"content":376},{"property":126,"content":462},"In the last few years, video content has been gaining more and more popularity online, not only organically but also within the advertising industry. It’s significantly important for marketers & advertisers to stay up to date with the latest features and updates on video advertising to continuously improve their digital marketing strategy. Considering that YouTube […]",{"property":128,"content":387},{"property":130,"content":131},{"property":466,"content":467},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":469,"content":391},"article:published_time",{"property":471,"content":392},"article:modified_time",{"property":133,"content":399},{"property":136,"content":415},{"property":139,"content":416},{"property":142,"content":143},{"name":477,"content":389},"author",{"name":145,"content":146},{"name":480,"content":149},"twitter:creator",{"name":148,"content":149},[]]