[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":360,"breadcrumbs":361,"reading_minutes":85,"category":369,"head":372},"2020-08-18T13:33:33",{"rendered":6},"\n\u003Cp>In recent years, Amazon has become a platform you can no longer ignore in the e-commerce world. Why you may ask? There are quite a few reasons- let me tell you.\u003C\u002Fp>\n\n\n\n\u003Cp>In just 25 years since its creation, Amazon has grown to be one of the most visited websites in the world! According to \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"https:\u002F\u002Fwww.oberlo.co.uk\u002Fblog\u002Famazon-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Oberlo\u003C\u002Fa>, Amazon has currently got 150 million Amazon Prime subscribers and 89% of buyers agreed that they are more likely to buy products from Amazon than other e-commerce platforms. \u003C\u002Fp>\n\n\n\n\u003Cp>Moreover, having your products on Amazon means that you can get your products in front of a huge number of customers at the beginning of their purchase journey as 28% of online shoppers go first on Amazon for inspiration when they don’t have a specific product or brand in mind for their purchase. \u003C\u002Fp>\n\n\n\n\u003Cp>There are many more reasons for why you should be on Amazon, but I think you get the point now 🙂\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"amazon-platform\">\u003Cstrong>Amazon platform\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Amazon, like Google Search Engine, has 2 types of listings:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Organic listings – these appear organically on the Amazon SERP as Amazon determines them as the most relevant products for the customer’s query\u003C\u002Fli>\u003Cli>Paid listings – these appear above or in between organic listings on the Amazon SERP as their seller is willing to pay to boost their products and increase sales.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>This article commences a series of blog posts about the paid listings only, which are called Amazon ads. We will talk about how Amazon Advertising works, different ad types and bidding strategies available on Amazon Ads platform and how you can set up and optimise your ads to bring the highest return on investment.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-amazon-advertising\">\u003Cstrong>What is Amazon Advertising?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Amazon Advertising is a search advertising solution for Amazon vendors. Similar to PPC ads on Google, sellers only pay when shoppers click on ads.\u003C\u002Fp>\n\n\n\n\u003Cp>To give you an example of how these ads look like and where they’re placed, I have gone to Amazon’s website itself and simply searched for “womens watch”. Here are the results:\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fnational-scrap-car-digital-pr-blog-3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22488\" width=\"511\" height=\"272\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>As you can see, all the top results have the “Sponsored” text next to them- these are considered Amazon Ads. If you’re an advertiser who wants to boost the visibility of your products you can pay for these top positions by bidding on specific keywords which users are typing in Amazon search box. You will then be charged every time someone clicks on your ad.\u003C\u002Fp>\n\n\n\n\u003Cp>I don’t think I will surprise you by saying that Amazon ads work similarly to Google Ads. Amazon can show your ads not only in the main results section but also on individual product pages and a side or top of Amazon platform which is similar to Google Display Network. This gives you many different ways to connect products you sell to the right customers. There will be a separate article designated to Amazon Ad formats where we will go into more details of how these work. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreen-Shot-2020-08-17-at-21.42.53.png\" alt=\"\" class=\"wp-image-22491\" width=\"509\" height=\"285\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"should-i-advertise-on-amazon\">\u003Cstrong>Should I advertise on Amazon?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you’re selling the product that consumers can buy online then, yes! And if you’re a vendor who already sells products on Amazon then even more, yes! It’s an effective way of expanding your market and increasing the number of people exposed to your products. Even more, you can improve your organic rankings by advertising on Amazon due to extra sales generated by Amazon Ads that are enhancing the sales history of your products. Sales history is a very important ranking factor and if a product sells better, Amazon will place it higher up the page in search results. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re hesitant, you can start small and choose only one of your bestselling products and once you start to see a return on ad spend, you can keep adding more products to expand your campaign.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re still unsure if you should put your efforts into advertising on Amazon, \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"\u002Fget-in-touch\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">contact \u003C\u002Fa>our team and we will be able to help and discuss this with you further.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n",false,"standard",[10,11],39,40,[],[14,15],118,95,[17,18,19,20,21,22,23,24,25],"post-5580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ppc",{"page_content_modules":27,"hero":81},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"The Ultimate Guide To Amazon Ads. Part 1: What is Amazon Advertising?",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,57,71],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":54},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48,51],{"name":49,"image":50},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":52,"image":53},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":55,"name":56},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":58,"excerpt":59,"to":60,"postedAt":61,"readingTime":62,"image":63,"authors":64,"category":68},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[65],{"name":66,"image":67},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":69,"name":70},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":18,"title":72,"excerpt":73,"to":74,"postedAt":75,"readingTime":76,"image":77,"authors":78,"category":80},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[79],{"name":66,"image":67},{"to":69,"name":70},{"type":82,"style":83,"heading":31,"date":4,"updatedAt":84,"reading_minutes":85,"image":86,"imageAlt":31,"categories":87,"collections":359},"blog-post","light","2022-02-07T16:48:15",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504270_christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[88,274],{"id":10,"count":89,"description":90,"link":69,"name":70,"slug":91,"taxonomy":92,"parent":93,"meta":94,"acf":95,"head_links":97,"resource_count":15,"yoast_title":98,"yoast_meta":99,"yoast_json_ld":144,"_links":242,"path":69},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",0,[],{"sub_title_override":96,"title_override":96,"hidden":7},"",[],"Digital Marketing Blog | Tips, Advice & Guides | Impression",[100,102,105,108,111,114,117,119,121,123,126,129,132,135,138,141],{"property":101,"content":98},"title",{"property":103,"content":104},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":106,"content":107},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":109,"content":110},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"name":112,"content":113},"og:locale","en-GB",{"property":115,"content":116},"og:type","article",{"property":118,"content":98},"og:title",{"property":120,"content":104},"og:description",{"property":122,"content":110},"og:url",{"property":124,"content":125},"og:site_name","Impression",{"property":127,"content":128},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":130,"content":131},"og:image:width",1200,{"property":133,"content":134},"og:image:height",630,{"property":136,"content":137},"og:image:type","image\u002Fjpeg",{"property":139,"content":140},"twitter:card","summary_large_image",{"property":142,"content":143},"twitter:site","@impressiontalk",{"@context":145,"@graph":146},"https:\u002F\u002Fschema.org",[147,155,165,175],{"@type":148,"@id":149,"url":149,"name":98,"isPartOf":150,"description":104,"breadcrumb":152,"inLanguage":154},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@id":151},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":153},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F#breadcrumb","en",{"@type":156,"@id":153,"itemListElement":157},"BreadcrumbList",[158,163],{"@type":159,"position":160,"name":161,"item":162},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":159,"position":164,"name":70},2,{"@type":166,"@id":151,"url":162,"name":125,"description":96,"publisher":167,"inLanguage":113,"potentialAction":169},"WebSite",{"@id":168},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":170,"target":171,"query-input":174},"SearchAction",{"@type":172,"urlTemplate":173},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":176,"@id":168,"name":125,"url":162,"logo":177,"image":183,"sameAs":184,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":195,"location":202,"areaServed":235},"Organization",{"@type":178,"inLanguage":113,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":125},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[185,186,187],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[203,212,224],{"@type":204,"name":205,"geo":206,"address":210,"photo":183,"telephone":211},"Place","Impression Digital - Nottingham",{"@type":207,"latitude":208,"longitude":209},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},"+44 01158 242 212",{"@type":204,"name":213,"geo":214,"address":217,"photo":222,"telephone":223},"Impression Digital - London",{"@type":207,"latitude":215,"longitude":216},"51.50237208377361","-0.09229841534284115",{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":204,"name":225,"geo":226,"address":229},"Impression Digital - New York",{"@type":207,"latitude":227,"longitude":228},"40.726722746949","-74.00527778220652",{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},"160 Varick St","New York","NY","10013","USA",[236,239,241],{"@type":237,"name":238},"Country","Worldwide",{"@type":237,"name":240},"GBR",{"@type":237,"name":234},{"self":243,"collection":253,"about":256,"wp:post_type":259,"curies":270},[244],{"href":245,"targetHints":246},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F39",{"allow":247},[248,249,250,251,252],"GET","POST","PUT","PATCH","DELETE",[254],{"href":255},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[257],{"href":258},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[260,262,264,266,268],{"href":261},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=39",{"href":263},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=39",{"href":265},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=39",{"href":267},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=39",{"href":269},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=39",[271],{"name":272,"href":273,"templated":30},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":275,"description":276,"link":55,"name":56,"slug":277,"taxonomy":92,"parent":93,"meta":278,"acf":279,"head_links":280,"resource_count":281,"yoast_title":282,"yoast_meta":283,"yoast_json_ld":303,"_links":336,"path":55},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[284,285,287,288,290,292,293,294,295,296,297,298,299,300,301,302],{"property":101,"content":282},{"property":103,"content":286},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":106,"content":107},{"property":109,"content":289},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":112,"content":291},"en_GB",{"property":115,"content":116},{"property":118,"content":282},{"property":120,"content":286},{"property":122,"content":289},{"property":124,"content":125},{"property":127,"content":128},{"property":130,"content":131},{"property":133,"content":134},{"property":136,"content":137},{"property":139,"content":140},{"property":142,"content":143},{"@context":145,"@graph":304},[305,310,314,318],{"@type":148,"@id":306,"url":306,"name":282,"isPartOf":307,"description":286,"breadcrumb":308,"inLanguage":154},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":151},{"@id":309},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb",{"@type":156,"@id":309,"itemListElement":311},[312,313],{"@type":159,"position":160,"name":161,"item":162},{"@type":159,"position":164,"name":56},{"@type":166,"@id":151,"url":162,"name":125,"description":96,"publisher":315,"inLanguage":113,"potentialAction":316},{"@id":168},{"@type":170,"target":317,"query-input":174},{"@type":172,"urlTemplate":173},{"@type":176,"@id":168,"name":125,"url":162,"logo":319,"image":183,"sameAs":320,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":321,"location":322,"areaServed":332},{"@type":178,"inLanguage":113,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":125},[185,186,187],{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},[323,326,329],{"@type":204,"name":205,"geo":324,"address":325,"photo":183,"telephone":211},{"@type":207,"latitude":208,"longitude":209},{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},{"@type":204,"name":213,"geo":327,"address":328,"photo":222,"telephone":223},{"@type":207,"latitude":215,"longitude":216},{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},{"@type":204,"name":225,"geo":330,"address":331},{"@type":207,"latitude":227,"longitude":228},{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},[333,334,335],{"@type":237,"name":238},{"@type":237,"name":240},{"@type":237,"name":234},{"self":337,"collection":342,"about":344,"wp:post_type":346,"curies":357},[338],{"href":339,"targetHints":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":341},[248,249,250,251,252],[343],{"href":255},[345],{"href":258},[347,349,351,353,355],{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":350},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":352},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":354},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":356},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[358],{"name":272,"href":273,"templated":30},[],[],[362,364,366,367],{"path":363,"name":161},"\u002F",{"path":38,"name":365},"Blog",{"path":69,"name":70},{"path":368,"name":31},null,[370,371],{"id":10,"name":70,"path":69},{"id":11,"name":56,"path":55},{"title":373,"script":374,"meta":452,"link":479},"The Ultimate Guide To Amazon Ads. Part 1: What is Amazon Advertising? - Impression",[375],{"type":376,"key":377,"innerHTML":378},"application\u002Fld+json","yoast-json-ld",{"@context":145,"@graph":379},[380,404,411,414,422,426,444],{"@type":381,"@id":382,"isPartOf":383,"author":385,"headline":31,"datePublished":388,"dateModified":389,"mainEntityOfPage":390,"wordCount":391,"commentCount":93,"publisher":392,"image":394,"thumbnailUrl":396,"articleSection":397,"inLanguage":113,"potentialAction":398},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F#article",{"@id":384},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F",{"name":386,"@id":387},"Team Impression","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2020-08-18T13:33:33+00:00","2022-02-07T16:48:15+00:00",{"@id":384},674,{"@id":393},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":395},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504270_christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[70,56],[399],{"@type":400,"name":401,"target":402},"CommentAction","Comment",[403],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F#respond",{"@type":405,"@id":384,"url":384,"name":373,"isPartOf":406,"primaryImageOfPage":407,"image":408,"thumbnailUrl":396,"datePublished":388,"dateModified":389,"breadcrumb":409,"inLanguage":154},"WebPage",{"@id":151},{"@id":395},{"@id":395},{"@id":410},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F#breadcrumb",{"@type":178,"inLanguage":113,"@id":395,"url":396,"contentUrl":396,"width":412,"height":413},2560,1707,{"@type":156,"@id":410,"itemListElement":415},[416,417,419,420],{"@type":159,"position":160,"name":161,"item":162},{"@type":159,"position":164,"name":365,"item":418},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":159,"position":85,"name":70,"item":149},{"@type":159,"position":421,"name":31},4,{"@type":166,"@id":151,"url":162,"name":125,"description":96,"publisher":423,"inLanguage":113,"potentialAction":424},{"@id":168},{"@type":170,"target":425,"query-input":174},{"@type":172,"urlTemplate":173},{"@type":176,"@id":168,"name":125,"url":162,"logo":427,"image":183,"sameAs":428,"@context":188,"email":189,"foundingDate":190,"legalName":191,"vatID":192,"description":193,"telephone":194,"address":429,"location":430,"areaServed":440},{"@type":178,"inLanguage":113,"@id":179,"url":180,"contentUrl":180,"width":181,"height":182,"caption":125},[185,186,187],{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},[431,434,437],{"@type":204,"name":205,"geo":432,"address":433,"photo":183,"telephone":211},{"@type":207,"latitude":208,"longitude":209},{"@type":196,"streetAddress":197,"addressLocality":198,"addressRegion":199,"postalCode":200,"addressCountry":201},{"@type":204,"name":213,"geo":435,"address":436,"photo":222,"telephone":223},{"@type":207,"latitude":215,"longitude":216},{"@type":196,"streetAddress":218,"addressLocality":219,"addressRegion":220,"postalCode":221,"addressCountry":201},{"@type":204,"name":225,"geo":438,"address":439},{"@type":207,"latitude":227,"longitude":228},{"@type":196,"streetAddress":230,"addressLocality":231,"addressRegion":232,"postalCode":233,"addressCountry":234},[441,442,443],{"@type":237,"name":238},{"@type":237,"name":240},{"@type":237,"name":234},{"@type":445,"@id":446,"name":386,"image":447,"description":450,"url":451},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":178,"inLanguage":113,"@id":448,"url":449,"contentUrl":449,"caption":386},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[453,454,455,456,457,459,460,461,464,466,468,470,471,472,473,475,476,478],{"name":106,"content":107},{"property":112,"content":291},{"property":115,"content":116},{"property":118,"content":373},{"property":120,"content":458},"In recent years, Amazon has become a platform you can no longer ignore in the e-commerce world. Why you may ask? There are quite a few reasons- let me tell you. In just 25 years since its creation, Amazon has grown to be one of the most visited websites in the world! According to Oberlo, […]",{"property":122,"content":384},{"property":124,"content":125},{"property":462,"content":463},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":465,"content":388},"article:published_time",{"property":467,"content":389},"article:modified_time",{"property":127,"content":469},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504270_christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?auto=compress%2Cformat",{"property":130,"content":412},{"property":133,"content":413},{"property":136,"content":137},{"name":474,"content":386},"author",{"name":139,"content":140},{"name":477,"content":143},"twitter:creator",{"name":142,"content":143},[]]