[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fthe-impact-of-life-leave-at-impression":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":504,"breadcrumbs":505,"reading_minutes":144,"category":513,"head":517},"2022-05-04T10:23:16",{"rendered":6},"\n\u003Cp>In December 2021, Impression introduced a new leave type, which is called Life Leave. The idea is that when something happens in someone’s life, as we know things do, they can take this type of leave instead of using holiday or unpaid leave to cover the time. The concept of life leave feels a bit revolutionary. The idea came from my own personal experience at another company which left me questioning how to categorise leave and support people when it doesn’t fall into a traditional category.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>In August 2019, my Mum was diagnosed with advanced stage cancer which required a lot of hospital appointments, a 2 week stay in ICU and subsequent treatment for months afterwards. During this time, I would often have a half day here and there to attend appointments and to just be there to provide emotional support to her and my family. I spoke to my manager about the support I required and my time off either wasn’t logged or it was labelled as compassionate leave (our internal compassionate leave policy at the time was 5 days of leave). As the People Director, I wasn’t entirely convinced by this approach, concerned that everything should be logged correctly &#8211;&nbsp; although I must stress that I was tremendously grateful for the flexibility and support! And thankfully, my Mum is fully in remission now.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>This experience left me with a desire to implement a policy that would take into account the fact that people have “life” events that are simply unpredictable. I mentioned this to Tom, our Managing Director, in some of our introductory meetings and he was supportive and open minded about the idea &#8211; which was great!&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>When I pitched the concept in the benefit focus groups, there was a strong response from people who were in favour of including this as part of our offering &#8211; so we did! Already people have been able to use it for different reasons, as you can see in the examples below:&nbsp;\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n&nbsp;\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrRIaZksC-Adam-Bly.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-6265\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Adam Bly, Senior Growth Manager:&nbsp;\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>&#8220;I moved house earlier this year. The move date was on a Wednesday. Moving house isn&#8217;t fun at the best of times, and having to take a day of annual leave for this normally makes it even less fun! Being able to use Life Leave for this instead made the whole thing slightly more bearable.&#8221;&nbsp;\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n&nbsp;\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FryvFqpc6-Fraser-Andrews.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7406\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Fraser Andrews, Paid Media Strategist:&nbsp;\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“Life leave has been massively helpful so far. Knowing that I have support available inside of work and that should any unforeseen circumstances occur I am able to request this, it means that there is a greater flexibility between the work\u002Flife boundaries. I personally needed some time recently to take my child to hospital &#8211; so knowing that I have the option of life leave available to me, I don&#8217;t feel any additional stress both financially and from a holiday perspective”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n&nbsp;\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FZzwnJaps-Ellie-Wright.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7308\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Ellie Wright, Digital PR Executive:&nbsp;\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“Life Leave supported me to take the afternoon off work when my car broke down unexpectedly. It meant I could focus on getting the help that I needed at that time, without having to worry about any work pressures on top of this.”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n&nbsp;\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FYQmbYf0J-Rich-Chapman.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-6353\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Rich Chapman, Head of CRO:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>&#8220;Life Leave really helped me in a difficult emergency situation with our pet dog, Luna. Luna had a fit and we had to get her to the vet ASAP, life leave meant I did not have to worry about the time off which was a weight off my mind at a stressful time&#8221;\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n&nbsp;\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fkrista-timcuka.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17048\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Krista Timćuka, SEO Executive:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“Live leave was introduced during a difficult time for my family and me, with one of the family members needing urgent surgery. It allowed me to have the flexibility to pack my bags and fly across Europe to be there with my family when it was truly important, to cook, clean, babysit, and support emotionally and physically in person rather than over Zoom, which was deeply appreciated by me &amp; my family.”\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n&nbsp;\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FClydie-Riddle_New.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-16524\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Clydie Riddle, Office Assistant:&nbsp;\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“Impression’s Life Leave Policy supports me as a Mum. Taking unexpected time off when I needed to support my daughter to attend an appointment, for example, was guilt-free thanks to the agency’s flexibility”&nbsp;\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>One of my main priorities is maintaining Impression’s status as a great place to work. I’m so proud and happy to see that our policies are inclusive and that Impression is a business that wants to support its people, even when they’re experiencing challenges outside of work. \u003C\u002Fp>\n\n\n\n\u003Cp>Find out more \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002F\">about Impression\u003C\u002Fa> or head to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Fvacancies\u002F\">careers page\u003C\u002Fa> to apply to be a part of our journey.\u003C\u002Fp>\n",false,"standard",[10,11,12],187,44,92,[],[15],162,[17,18,19,20,21,22,23,24,25,26],"post-17036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-impact","category-our-news","category-representation-in-tech",{"page_content_modules":28,"hero":140},[29,100],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"The impact of Life Leave at Impression",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},75,"\u002Fabout\u002Four-team\u002Fzoe-ogden\u002F","Zoë Ogden","Executive Director, People","I have over 10 years of HR experience and I'm passionate about creating a truly inclusive working environment for everyone. I love to travel and I'm a real foodie.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":42,"specialist_service_links":7,"photo":43},"\u003Cp>Executive Director, People. Joined Impression in June 2021.\u003C\u002Fp>\n\u003Cp>I have worked in HR for 10 years in a variety of different companies from FMCG, to retail to tech startup! I even spent a year working overseas in Australia for the Commonwealth Games.\u003C\u002Fp>\n\u003Cp>I truly believe people are the biggest asset to any company, and I really enjoy seeing people develop and grow alongside a business. My ambition is to create a truly inclusive working environment for everyone, and this is a very personal passion of mine.\u003C\u002Fp>\n\u003Cp>At Impression, my remit is ownership of the end to end employee lifecycle and delivering the People strategy, in line with the company growth plans. I spend a lot of my time collaborating with the leadership team to drive initiatives forward and I’m regularly involved with various projects and work streams that aim to make Impression an amazing place to work.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m incredibly proud to represent female leadership at Impression. I’m proud to have worked overseas and gained that invaluable experience and I’m also proud of the resilience that I’ve built up over the years. Throughout my career, there’s been many moments where I’ve been able to see the difference I’ve made and this gives me a great sense of pride.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love finding new places to go for food and drink and I also enjoy exploring new places and travelling. I spend a lot of time going for long walks in the countryside and enjoy seeing my family and friends. I’m also a Pilates enthusiast!\u003C\u002Fp>\n",{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":50,"author":51,"description":50,"caption":50,"name":52,"status":53,"uploaded_to":47,"date":54,"modified":54,"menu_order":47,"mime_type":55,"type":56,"subtype":57,"icon":58,"width":59,"height":60,"sizes":61},7422,"Zoe-Ogden","EfEa9h6a-Zoe-Ogden.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&q=90","\u002Fzoe-ogden\u002F","","12","zoe-ogden","inherit","2021-06-24 15:00:25","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":62,"thumbnail-width":63,"thumbnail-height":63,"medium":64,"medium-width":65,"medium-height":66,"medium_large":67,"medium_large-width":68,"medium_large-height":69,"large":70,"large-width":71,"large-height":72,"1536x1536":73,"1536x1536-width":74,"1536x1536-height":75,"2048x2048":76,"2048x2048-width":77,"2048x2048-height":78,"post-thumbnail":79,"post-thumbnail-width":80,"post-thumbnail-height":81,"12_col":82,"12_col-width":83,"12_col-height":84,"default_landscape":85,"default_landscape-width":86,"default_landscape-height":60,"default_portrait":87,"default_portrait-width":60,"default_portrait-height":86,"6_col_and_margin_short":88,"6_col_and_margin_short-width":80,"6_col_and_margin_short-height":84,"11_col_and_margin":89,"11_col_and_margin-width":90,"11_col_and_margin-height":84,"9_col_rectangle":91,"9_col_rectangle-width":92,"9_col_rectangle-height":93,"11_col":94,"11_col-width":95,"11_col-height":84,"staff_image_696_600":96,"staff_image_696_600-width":59,"staff_image_696_600-height":60,"rectangular_thumbnail":97,"rectangular_thumbnail-width":98,"rectangular_thumbnail-height":99},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":101,"reduced":31,"top_overlap":102,"bottom_underlap":102,"disable_observer":-1,"heading":103,"cta_text":104,"cta_link":105,"items":106},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[107,121,130],{"type_key":18,"title":108,"excerpt":109,"to":110,"postedAt":111,"readingTime":112,"image":113,"authors":114,"category":118},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[115],{"name":116,"image":117},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":119,"name":120},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":18,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":112,"image":126,"authors":127,"category":129},"Impression shortlisted for 3 awards at the 2026 Global Search Awards","\u003Cp>The news is out, and we’re buzzing! We&#8217;ve been shortlisted 3 times for the 2026 Global Search Awards! The Global Search Awards stand as the worldwide benchmark of excellence in the digital marketing landscape, celebrating the finest achievements in search engine optimisation, paid search, and content marketing on an international scale.&nbsp; These awards serve as [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-3-awards-at-the-2026-global-search-awards\u002F","2026-07-20T11:39:57","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002FEUSA-2026-FINALISTS-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128],{"name":116,"image":117},{"to":119,"name":120},{"type_key":18,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":135,"image":136,"authors":137,"category":139},"Impression Wins 2 awards at The 2026 European Search Awards","\u003Cp>We’re over the moon to have been crowned a winner at The European Search Awards. This provides well-deserved recognition for our teams and our client partners who continue to trust our approach and are always open to trying new things. 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