[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fthe-automation-challenge":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":18,"class_list":20,"acf":32,"head_links":592,"breadcrumbs":593,"reading_minutes":151,"category":600,"head":604},"2019-05-21T15:41:21",{"rendered":6},"\u003Cp style=\"text-align: left;\">The topic of \u003Cstrong>automation\u003C\u002Fstrong> is a popular one in modern marketing. While many are already taking advantage of the opportunities available through automation, there are others who are not yet aware of the options that can make their jobs easier \u002F more effective.\u003C\u002Fp>\n\u003Cp>Whether yours is a role that relies on automation, or you manage a team who would benefit from automated support – e.g. report generation, data analysis, PPC responses – this talk from Liam Wade, Head of PPC at Impression, is for you. Delivered as part of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fevents\u002Fexclusive-google-event\u002F\">our event with Google\u003C\u002Fa>, this is a tips-fuelled session which is sure to inspire new thinking in your business.\u003C\u002Fp>\n\u003Cp>Watch the video below, or get in touch if you’d like to discuss your own automation challenge with us.\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">\n\u003Cdiv class=\"video-container\">\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FZ45GShVxDLs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fdiv>\n",false,"standard",[10,11,12],39,40,93,[14],{"id":15,"name":16,"path":17},61,"Impression Events","\u002Fblog\u002Fcollection\u002Fimpression-events\u002F",[19],135,[21,22,23,24,25,26,27,28,29,30,31],"post-4407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ppc","category-video-hub","collections-impression-events",{"page_content_modules":33,"hero":147},[34,100],{"acf_fc_layout":35,"reduced":36,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":36,"title":37,"content":6,"authors":38},"blog_post_content",true,"The Automation Challenge: Assessing Your Options [Video]",[39],{"id":40,"path":41,"display_name":42,"job_title":43,"description":44,"avatar_url":45,"acf":46},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":43,"full_bio":43,"specialist_service_links":7,"photo":47},{"ID":48,"id":48,"title":49,"filename":50,"filesize":51,"url":52,"link":53,"alt":43,"author":54,"description":43,"caption":43,"name":55,"status":56,"uploaded_to":51,"date":57,"modified":57,"menu_order":51,"mime_type":58,"type":59,"subtype":60,"icon":61,"width":62,"height":62,"sizes":63},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":64,"thumbnail-width":65,"thumbnail-height":65,"medium":66,"medium-width":67,"medium-height":67,"medium_large":68,"medium_large-width":69,"medium_large-height":69,"large":70,"large-width":71,"large-height":72,"1536x1536":73,"1536x1536-width":74,"1536x1536-height":74,"2048x2048":75,"2048x2048-width":76,"2048x2048-height":76,"post-thumbnail":77,"post-thumbnail-width":78,"post-thumbnail-height":79,"12_col":80,"12_col-width":81,"12_col-height":82,"default_landscape":83,"default_landscape-width":84,"default_landscape-height":85,"default_portrait":86,"default_portrait-width":85,"default_portrait-height":84,"6_col_and_margin_short":87,"6_col_and_margin_short-width":78,"6_col_and_margin_short-height":82,"11_col_and_margin":88,"11_col_and_margin-width":89,"11_col_and_margin-height":82,"9_col_rectangle":90,"9_col_rectangle-width":91,"9_col_rectangle-height":92,"11_col":93,"11_col-width":94,"11_col-height":82,"staff_image_696_600":95,"staff_image_696_600-width":96,"staff_image_696_600-height":85,"rectangular_thumbnail":97,"rectangular_thumbnail-width":98,"rectangular_thumbnail-height":99},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":101,"reduced":36,"top_overlap":102,"bottom_underlap":102,"disable_observer":-1,"heading":103,"cta_text":104,"cta_link":105,"items":106},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[107,123,137],{"type_key":22,"title":108,"excerpt":109,"to":110,"postedAt":111,"readingTime":112,"image":113,"authors":114,"category":120},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[115,117],{"name":116,"image":45},"Joe Turnbull",{"name":118,"image":119},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":121,"name":122},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":22,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":134},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131],{"name":132,"image":133},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":135,"name":136},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":22,"title":138,"excerpt":139,"to":140,"postedAt":141,"readingTime":142,"image":143,"authors":144,"category":146},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[145],{"name":132,"image":133},{"to":135,"name":136},{"type":148,"style":149,"heading":37,"date":4,"updatedAt":150,"reading_minutes":151,"image":152,"imageAlt":37,"categories":153,"collections":510},"blog-post","light","2022-03-22T16:50:44",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-Blue-Video.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[154,337,422],{"id":10,"count":155,"description":156,"link":135,"name":136,"slug":157,"taxonomy":158,"parent":51,"meta":159,"acf":160,"head_links":161,"resource_count":162,"yoast_title":163,"yoast_meta":164,"yoast_json_ld":208,"_links":305,"path":135},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":43,"title_override":43,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[165,167,170,173,176,179,182,184,186,188,191,194,197,200,202,205],{"property":166,"content":163},"title",{"property":168,"content":169},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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