[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fthe-automation-advantage-streamlining-the-doing-to-do-more-thinking-video":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":490,"breadcrumbs":491,"reading_minutes":220,"category":499,"head":502},"2025-08-22T12:40:13",{"rendered":6},"\n\u003Cp>With activation becoming increasingly automated, how do performance marketers stay ahead? In this video, join Performance Director Liam Wade and Paid Media Director Mike Wickham as they reveal how AI is shifting the role of marketers from “doers” to “thinkers,” unlocking new opportunities for growth. \u003C\u002Fp>\n\n\n\n\u003Cp>What You’ll Learn:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The Automation Advantage: Find out how AI-powered tools like Google’s Performance Max and Meta’s Advantage+ free up time by handling repetitive tasks, allowing you to focus on high-level strategy. \u003C\u002Fli>\n\n\n\n\u003Cli>Reinvesting Your Time: Discover why this newfound time isn’t an “automatic cost saving.” Instead, it’s a valuable resource that should be reinvested into more creative thinking, experimentation, and cross-channel testing. \u003C\u002Fli>\n\n\n\n\u003Cli>Beyond the On\u002FOff Switch: Learn to avoid treating performance marketing like a simple on\u002Foff switch. The experts explain how you can still have significant control by feeding AI platforms the right data and making strategic tweaks. \u003C\u002Fli>\n\n\n\n\u003Cli>The Dangers of Efficiency: The video warns against focusing solely on efficiency, which can lead to performance plateaus and a loss of brand differentiation. It highlights the importance of using AI for creative exploration rather than just iteration.\u003Cbr>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002F@impressiondigital\">\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"The Automation Advantage: Streamlining the Doing to Do More Thinking\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FZUKtElR7WYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"transcript\">Transcript\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Liam Wade:\u003C\u002Fstrong> So in this new paid media world, where activation is completely automated, we’ve got AI smart bidding, Performance Max and Advantage+ and things like that. How do you actually win in performance marketing?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Mike Wickham:\u003C\u002Fstrong> What those new tools and features do is help you activate quicker, right? So, it unlocks a lot of time, effectively. I think what we’ve got to be careful of is not necessarily just, you know, selling less time or having less time available. I think we need to reinvest that time into more strategic thinking.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Liam Wade:\u003C\u002Fstrong> We have new ways to win now. As you say, as you automate with AI, you have more time to focus on strategy. You have more time to focus on the creative aspects. You have more time to focus on feeding these AI platforms the right data. And there’s still so much to gain out there. One of the big worries I have is that in the new AI world, performance marketing is treated like a bit of an on\u002Foff switch, like you can turn it off and on, and there’s no real control that you have. But you still have so much control that you can leverage, even within the AI tools. There are tweaks that you can make, such as feeding synthetic data, which we’ve been doing for some of our clients, which can really, really maximise performance.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Mike Wickham:\u003C\u002Fstrong> It’s about unlocking more time and more ability to dive into the insight, to actually understand the nuances of performance or what’s driving it. I think quite often one of the challenges that marketers have is that they’re looking at their channel and platform metrics, and there isn’t a good reason for why something is up or down. It’s not within that data. It’s sitting within the externalities; it’s sitting within macro-environment data, or it could be caused by the weather. All of these kinds of things that I think, historically, have been really difficult to diagnose, especially when you’re almost channel-siloed. You’re looking at one platform, but I suppose AI has the ability now to A) give you more time to be able to look wider than that and B) surface those insights a lot faster.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Liam Wade:\u003C\u002Fstrong> Some of the elements that you might think of with LLMs are now really easy to automate, such as ad copy. They’ve kind of become the things that you really don’t want to automate as much because they’re the areas where consumers actually see what you’re presenting to them, and they’re the areas where you can differentiate. AI is kind of levelling the playing field, and if you’re adding just a little bit of creativity, you can really stand out. And I’ve been seeing a metric recently, which is \u003Cstrong>Return on Time\u003C\u002Fstrong>. So, CMOs internally, rather than looking at how effectively they’re running their marketing, it’s how efficiently they’re running their marketing, which is a very, very different way of looking at things. It’s proven time and time again that if you focus on efficiency and efficiency only, whether it’s through the use of AI or something else, eventually you stop growing because the quality gets lower and lower. How differentiated you are gets lower and lower, and suddenly, you’re a small player in the market and your performance is plateauing.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Mike Wickham:\u003C\u002Fstrong> Do you think there’s a risk, because it’s becoming so much easier to churn out this content and you can do it in less time than you used to, that there’s a problem with almost having too much? Trying to put too much out there, almost testing too many variations?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Liam Wade:\u003C\u002Fstrong> When you’re using LLMs to experiment, and LLMs are really good at iterating on what’s already happened, they’re not very good at exploration. So you’re very, very seldom coming up with brand new ideas. You’re coming up with tried and tested ideas that have worked for everyone. So yes, there’s a huge danger in that. So we’ve had a good chat. What would you say the biggest takeaways are?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Mike Wickham:\u003C\u002Fstrong> Brands and agencies should be embracing AI, ultimately. I think we should be looking at driving efficiencies. I think we should be looking at speeding up the work that we do. But the key thing is, any time saving shouldn’t necessarily be seen as an automatic cost saving. I think you should look at what else you could be doing on top. So, more experimentation, more creativity, more channel testing, and looking at the broader landscape to see what else you could potentially be doing. So, I think that time needs to be reinvested if possible.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],39,284,[],[14,15],171,235,[17,18,19,20,21,22,23,24,25],"post-34309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-strategy",{"page_content_modules":27,"hero":217},[28,175],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"The Automation Advantage: Streamlining the Doing to Do More Thinking [Video]",[33,138],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},46,"\u002Fabout\u002Four-team\u002Fliam-wade\u002F","Liam Wade","Chief Strategy Officer","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":41,"job_title":37,"specialist_service_links":42,"photo":83},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n",[43,62,71],{"page":44,"link_text":61},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":60},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Marketing",{"page":63,"link_text":66},{"ID":64,"post_author":46,"post_date":65,"post_date_gmt":65,"post_content":48,"post_title":66,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":67,"to_ping":48,"pinged":48,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":48,"post_parent":56,"guid":69,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":70},169,"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"page":72,"link_text":82},{"ID":73,"post_author":74,"post_date":75,"post_date_gmt":75,"post_content":48,"post_title":76,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":77,"to_ping":48,"pinged":48,"post_modified":78,"post_modified_gmt":78,"post_content_filtered":48,"post_parent":79,"guid":80,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":81},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2025-03-13 14:47:54",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Measurement",{"ID":84,"id":84,"title":85,"filename":86,"filesize":56,"url":87,"link":88,"alt":48,"author":89,"description":48,"caption":48,"name":90,"status":91,"uploaded_to":56,"date":92,"modified":92,"menu_order":56,"mime_type":93,"type":94,"subtype":95,"icon":96,"width":97,"height":98,"sizes":99},16529,"Liam-Wade_New","Liam-Wade_New.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&q=90","\u002Fliam-wade_new\u002F","12","liam-wade_new","inherit","2022-04-07 15:46:33","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":100,"thumbnail-width":101,"thumbnail-height":101,"medium":102,"medium-width":103,"medium-height":104,"medium_large":105,"medium_large-width":106,"medium_large-height":107,"large":108,"large-width":109,"large-height":110,"1536x1536":111,"1536x1536-width":112,"1536x1536-height":113,"2048x2048":114,"2048x2048-width":115,"2048x2048-height":116,"post-thumbnail":117,"post-thumbnail-width":118,"post-thumbnail-height":119,"12_col":120,"12_col-width":121,"12_col-height":122,"default_landscape":123,"default_landscape-width":124,"default_landscape-height":98,"default_portrait":125,"default_portrait-width":98,"default_portrait-height":124,"6_col_and_margin_short":126,"6_col_and_margin_short-width":118,"6_col_and_margin_short-height":122,"11_col_and_margin":127,"11_col_and_margin-width":128,"11_col_and_margin-height":122,"9_col_rectangle":129,"9_col_rectangle-width":130,"9_col_rectangle-height":131,"11_col":132,"11_col-width":133,"11_col-height":122,"staff_image_696_600":134,"staff_image_696_600-width":97,"staff_image_696_600-height":98,"rectangular_thumbnail":135,"rectangular_thumbnail-width":136,"rectangular_thumbnail-height":137},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":139,"path":140,"display_name":141,"job_title":142,"description":143,"avatar_url":144,"acf":145},73,"\u002Fabout\u002Four-team\u002Fmike-wickham\u002F","Mike Wickham","Executive Director, Paid Media","I have over ten years' experience in Paid Media, mostly working across international e-commerce businesses.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":142,"full_bio":146,"specialist_service_links":147,"photo":150},"\u003Cp>Executive Director, Paid Media. Joined Impression in May 2021.\u003C\u002Fp>\n\u003Cp>I have nearly ten years of experience in Paid Media, mostly working across international e-commerce businesses. I graduated from The University of Sussex with a Masters in Technology & Innovation Management before starting my career at a large London agency where I focused mostly on branding campaigns across Facebook. However, I decided that I wanted to specialise more in performance marketing and moved to a specialist agency where I spent nearly 7 years leading large Paid Search accounts.\u003C\u002Fp>\n\u003Cp>My role at Impression revolves around operations and processes within the department, striving to drive innovation and efficiency to help our clients grow faster.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I once did a cycle across Uganda for charity, and managed to not get eaten by a lion.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy lots of sports and activities, with climbing being my most recent obsession.\u003C\u002Fp>\n",[148],{"page":149,"link_text":66},{"ID":64,"post_author":46,"post_date":65,"post_date_gmt":65,"post_content":48,"post_title":66,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":67,"to_ping":48,"pinged":48,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":48,"post_parent":56,"guid":69,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":70},{"ID":151,"id":151,"title":152,"filename":153,"filesize":56,"url":154,"link":155,"alt":48,"author":89,"description":48,"caption":48,"name":156,"status":91,"uploaded_to":56,"date":157,"modified":157,"menu_order":56,"mime_type":93,"type":94,"subtype":95,"icon":96,"width":97,"height":98,"sizes":158},7376,"Mike-Wickham","Mike-Wickham.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&q=90","\u002Fmike-wickham-3\u002F","mike-wickham-3","2021-06-24 12:33:53",{"thumbnail":159,"thumbnail-width":101,"thumbnail-height":101,"medium":160,"medium-width":103,"medium-height":104,"medium_large":161,"medium_large-width":106,"medium_large-height":107,"large":162,"large-width":109,"large-height":110,"1536x1536":163,"1536x1536-width":112,"1536x1536-height":113,"2048x2048":164,"2048x2048-width":115,"2048x2048-height":116,"post-thumbnail":165,"post-thumbnail-width":118,"post-thumbnail-height":119,"12_col":166,"12_col-width":121,"12_col-height":122,"default_landscape":167,"default_landscape-width":124,"default_landscape-height":98,"default_portrait":168,"default_portrait-width":98,"default_portrait-height":124,"6_col_and_margin_short":169,"6_col_and_margin_short-width":118,"6_col_and_margin_short-height":122,"11_col_and_margin":170,"11_col_and_margin-width":128,"11_col_and_margin-height":122,"9_col_rectangle":171,"9_col_rectangle-width":130,"9_col_rectangle-height":131,"11_col":172,"11_col-width":133,"11_col-height":122,"staff_image_696_600":173,"staff_image_696_600-width":97,"staff_image_696_600-height":98,"rectangular_thumbnail":174,"rectangular_thumbnail-width":136,"rectangular_thumbnail-height":137},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":176,"reduced":30,"top_overlap":177,"bottom_underlap":177,"disable_observer":-1,"heading":178,"cta_text":179,"cta_link":180,"items":181},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[182,195,205],{"type_key":18,"title":183,"excerpt":184,"to":185,"postedAt":186,"readingTime":187,"image":188,"authors":189,"category":193},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[190],{"name":191,"image":192},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":194,"name":61},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"type_key":18,"title":196,"excerpt":197,"to":198,"postedAt":199,"readingTime":200,"image":201,"authors":202,"category":204},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[203],{"name":191,"image":192},{"to":194,"name":61},{"type_key":18,"title":206,"excerpt":207,"to":208,"postedAt":209,"readingTime":210,"image":211,"authors":212,"category":216},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[213],{"name":214,"image":215},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":194,"name":61},{"type":218,"style":219,"heading":31,"date":4,"updatedAt":4,"reading_minutes":220,"image":221,"imageAlt":31,"categories":222,"collections":489},"blog-post","light",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F06_the-automated-advantage-streamlining-the-doing-to-do-more-thinking-min.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[223,404],{"id":10,"count":224,"description":225,"link":194,"name":61,"slug":226,"taxonomy":227,"parent":56,"meta":228,"acf":229,"head_links":230,"resource_count":231,"yoast_title":232,"yoast_meta":233,"yoast_json_ld":278,"_links":376,"path":194},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":48,"title_override":48,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[234,236,239,242,245,248,251,253,255,257,260,263,266,269,272,275],{"property":235,"content":232},"title",{"property":237,"content":238},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":240,"content":241},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":243,"content":244},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"name":246,"content":247},"og:locale","en-GB",{"property":249,"content":250},"og:type","article",{"property":252,"content":232},"og:title",{"property":254,"content":238},"og:description",{"property":256,"content":244},"og:url",{"property":258,"content":259},"og:site_name","Impression",{"property":261,"content":262},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":264,"content":265},"og:image:width",1200,{"property":267,"content":268},"og:image:height",630,{"property":270,"content":271},"og:image:type","image\u002Fjpeg",{"property":273,"content":274},"twitter:card","summary_large_image",{"property":276,"content":277},"twitter:site","@impressiontalk",{"@context":279,"@graph":280},"https:\u002F\u002Fschema.org",[281,289,299,309],{"@type":282,"@id":283,"url":283,"name":232,"isPartOf":284,"description":238,"breadcrumb":286,"inLanguage":288},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@id":285},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":287},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F#breadcrumb","en",{"@type":290,"@id":287,"itemListElement":291},"BreadcrumbList",[292,297],{"@type":293,"position":294,"name":295,"item":296},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":293,"position":298,"name":61},2,{"@type":300,"@id":285,"url":296,"name":259,"description":48,"publisher":301,"inLanguage":247,"potentialAction":303},"WebSite",{"@id":302},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":304,"target":305,"query-input":308},"SearchAction",{"@type":306,"urlTemplate":307},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":310,"@id":302,"name":259,"url":296,"logo":311,"image":317,"sameAs":318,"@context":322,"email":323,"foundingDate":324,"legalName":325,"vatID":326,"description":327,"telephone":328,"address":329,"location":336,"areaServed":369},"Organization",{"@type":312,"inLanguage":247,"@id":313,"url":314,"contentUrl":314,"width":315,"height":316,"caption":259},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[319,320,321],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[337,346,358],{"@type":338,"name":339,"geo":340,"address":344,"photo":317,"telephone":345},"Place","Impression Digital - Nottingham",{"@type":341,"latitude":342,"longitude":343},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},"+44 01158 242 212",{"@type":338,"name":347,"geo":348,"address":351,"photo":356,"telephone":357},"Impression Digital - London",{"@type":341,"latitude":349,"longitude":350},"51.50237208377361","-0.09229841534284115",{"@type":330,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":335},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":338,"name":359,"geo":360,"address":363},"Impression Digital - New York",{"@type":341,"latitude":361,"longitude":362},"40.726722746949","-74.00527778220652",{"@type":330,"streetAddress":364,"addressLocality":365,"addressRegion":366,"postalCode":367,"addressCountry":368},"160 Varick St","New York","NY","10013","USA",[370,373,375],{"@type":371,"name":372},"Country","Worldwide",{"@type":371,"name":374},"GBR",{"@type":371,"name":368},{"self":377,"collection":383,"about":386,"wp:post_type":389,"curies":400},[378],{"href":379,"targetHints":380},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F39",{"allow":381},[382],"GET",[384],{"href":385},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[387],{"href":388},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[390,392,394,396,398],{"href":391},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=39",{"href":393},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=39",{"href":395},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=39",{"href":397},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=39",{"href":399},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=39",[401],{"name":402,"href":403,"templated":30},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":405,"description":406,"link":407,"name":408,"slug":409,"taxonomy":227,"parent":56,"meta":410,"acf":411,"head_links":412,"resource_count":187,"yoast_title":413,"yoast_meta":414,"yoast_json_ld":433,"_links":466},35,"Discover the latest insights into digital strategy from Impression, with helpful tips and updates from our team of in-house experts.","\u002Fblog\u002Fcategory\u002Fdigital-strategy\u002F","Digital Strategy","digital-strategy",[],{"hidden":30,"sub_title_override":48,"title_override":48},[],"Digital Strategy Blog | Useful Guides & Tips",[415,416,418,419,421,422,423,424,425,426,427,428,429,430,431,432],{"property":235,"content":413},{"property":237,"content":417},"Keeping up to date with the latest digital strategy guides and advice from Impression's in-house experts. Browse our tips and advice in our latest blogs!",{"name":240,"content":241},{"property":243,"content":420},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-strategy\u002F",{"name":246,"content":247},{"property":249,"content":250},{"property":252,"content":413},{"property":254,"content":417},{"property":256,"content":420},{"property":258,"content":259},{"property":261,"content":262},{"property":264,"content":265},{"property":267,"content":268},{"property":270,"content":271},{"property":273,"content":274},{"property":276,"content":277},{"@context":279,"@graph":434},[435,440,444,448],{"@type":282,"@id":436,"url":436,"name":413,"isPartOf":437,"description":417,"breadcrumb":438,"inLanguage":288},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-strategy\u002F",{"@id":285},{"@id":439},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-strategy\u002F#breadcrumb",{"@type":290,"@id":439,"itemListElement":441},[442,443],{"@type":293,"position":294,"name":295,"item":296},{"@type":293,"position":298,"name":408},{"@type":300,"@id":285,"url":296,"name":259,"description":48,"publisher":445,"inLanguage":247,"potentialAction":446},{"@id":302},{"@type":304,"target":447,"query-input":308},{"@type":306,"urlTemplate":307},{"@type":310,"@id":302,"name":259,"url":296,"logo":449,"image":317,"sameAs":450,"@context":322,"email":323,"foundingDate":324,"legalName":325,"vatID":326,"description":327,"telephone":328,"address":451,"location":452,"areaServed":462},{"@type":312,"inLanguage":247,"@id":313,"url":314,"contentUrl":314,"width":315,"height":316,"caption":259},[319,320,321],{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},[453,456,459],{"@type":338,"name":339,"geo":454,"address":455,"photo":317,"telephone":345},{"@type":341,"latitude":342,"longitude":343},{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},{"@type":338,"name":347,"geo":457,"address":458,"photo":356,"telephone":357},{"@type":341,"latitude":349,"longitude":350},{"@type":330,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":335},{"@type":338,"name":359,"geo":460,"address":461},{"@type":341,"latitude":361,"longitude":362},{"@type":330,"streetAddress":364,"addressLocality":365,"addressRegion":366,"postalCode":367,"addressCountry":368},[463,464,465],{"@type":371,"name":372},{"@type":371,"name":374},{"@type":371,"name":368},{"self":467,"collection":472,"about":474,"wp:post_type":476,"curies":487},[468],{"href":469,"targetHints":470},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F284",{"allow":471},[382],[473],{"href":385},[475],{"href":388},[477,479,481,483,485],{"href":478},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=284",{"href":480},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=284",{"href":482},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=284",{"href":484},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=284",{"href":486},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=284",[488],{"name":402,"href":403,"templated":30},[],[],[492,494,496,497],{"path":493,"name":295},"\u002F",{"path":180,"name":495},"Blog",{"path":407,"name":408},{"path":498,"name":31},null,[500,501],{"id":10,"name":61,"path":194},{"id":11,"name":408,"path":407},{"title":503,"script":504,"meta":578,"link":605},"The Automation Advantage: Streamlining the Doing to Do More Thinking [Video] | Impression",[505],{"type":506,"key":507,"innerHTML":508},"application\u002Fld+json","yoast-json-ld",{"@context":279,"@graph":509},[510,526,533,536,545,549,567],{"@type":511,"@id":512,"isPartOf":513,"author":515,"headline":31,"datePublished":517,"mainEntityOfPage":518,"wordCount":519,"publisher":520,"image":522,"thumbnailUrl":524,"articleSection":525,"inLanguage":247},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-automation-advantage-streamlining-the-doing-to-do-more-thinking-video\u002F#article",{"@id":514},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-automation-advantage-streamlining-the-doing-to-do-more-thinking-video\u002F",{"name":36,"@id":516},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F9a5e1972def2259a83b13d50f7c6b0cd","2025-08-22T12:40:13+00:00",{"@id":514},1025,{"@id":521},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":523},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-automation-advantage-streamlining-the-doing-to-do-more-thinking-video\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002F06_the-automated-advantage-streamlining-the-doing-to-do-more-thinking-min.jpg?auto=compress%2Cformat&q=90",[61,408],{"@type":527,"@id":514,"url":514,"name":503,"isPartOf":528,"primaryImageOfPage":529,"image":530,"thumbnailUrl":524,"datePublished":517,"breadcrumb":531,"inLanguage":288},"WebPage",{"@id":285},{"@id":523},{"@id":523},{"@id":532},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fthe-automation-advantage-streamlining-the-doing-to-do-more-thinking-video\u002F#breadcrumb",{"@type":312,"inLanguage":247,"@id":523,"url":524,"contentUrl":524,"width":534,"height":535},2560,1440,{"@type":290,"@id":532,"itemListElement":537},[538,539,541,543],{"@type":293,"position":294,"name":295,"item":296},{"@type":293,"position":298,"name":495,"item":540},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":293,"position":542,"name":408,"item":436},3,{"@type":293,"position":544,"name":31},4,{"@type":300,"@id":285,"url":296,"name":259,"description":48,"publisher":546,"inLanguage":247,"potentialAction":547},{"@id":302},{"@type":304,"target":548,"query-input":308},{"@type":306,"urlTemplate":307},{"@type":310,"@id":302,"name":259,"url":296,"logo":550,"image":317,"sameAs":551,"@context":322,"email":323,"foundingDate":324,"legalName":325,"vatID":326,"description":327,"telephone":328,"address":552,"location":553,"areaServed":563},{"@type":312,"inLanguage":247,"@id":313,"url":314,"contentUrl":314,"width":315,"height":316,"caption":259},[319,320,321],{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},[554,557,560],{"@type":338,"name":339,"geo":555,"address":556,"photo":317,"telephone":345},{"@type":341,"latitude":342,"longitude":343},{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},{"@type":338,"name":347,"geo":558,"address":559,"photo":356,"telephone":357},{"@type":341,"latitude":349,"longitude":350},{"@type":330,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":335},{"@type":338,"name":359,"geo":561,"address":562},{"@type":341,"latitude":361,"longitude":362},{"@type":330,"streetAddress":364,"addressLocality":365,"addressRegion":366,"postalCode":367,"addressCountry":368},[564,565,566],{"@type":371,"name":372},{"@type":371,"name":374},{"@type":371,"name":368},{"@type":568,"@id":569,"name":36,"image":570,"description":573,"sameAs":574,"url":577},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F9a5e1972def2259a83b13d50f7c6b0cd",{"@type":312,"inLanguage":247,"@id":571,"url":572,"contentUrl":572,"caption":36},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9604447806a7aa9cf243dc6efd49ddbab9","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","Chief Strategy Officer @ImpressionTalk. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. @Digital_Liam",[575,576],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwadeliam\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002FDigital_Liam","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fliam-wade\u002F",[579,580,582,583,584,586,587,588,591,593,594,595,596,597,600,601,604],{"name":240,"content":241},{"property":246,"content":581},"en_GB",{"property":249,"content":250},{"property":252,"content":503},{"property":254,"content":585},"With activation becoming increasingly automated, how do performance marketers stay ahead? In this video, join Performance Director Liam Wade and Paid Media Director Mike Wickham as they reveal how AI is shifting the role of marketers from “doers” to “thinkers,” unlocking new opportunities for growth. What You’ll Learn: Transcript Liam Wade: So in this new […]",{"property":256,"content":514},{"property":258,"content":259},{"property":589,"content":590},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":592,"content":517},"article:published_time",{"property":261,"content":524},{"property":264,"content":534},{"property":267,"content":535},{"property":270,"content":271},{"name":598,"content":599},"author","Liam Wade, Mike Wickham",{"name":273,"content":274},{"name":602,"content":603},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002FDigital_Liam",{"name":276,"content":277},[]]