[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":356,"breadcrumbs":357,"reading_minutes":172,"category":365,"head":367},"2022-11-23T15:05:00",{"rendered":6},"\n\u003Cp> The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Faleyda\u002Fstatus\u002F1280584182285172736?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1280584182285172736%7Ctwgr%5E3d38dd13b623a28aa89bdbf1b6ce44edc0fcf8f9%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fadmin.impression.co.uk%2Fwp%2Fwp-admin%2Fpost.php%3Fpost%3D5486action%3Dedit\">\u003Cstrong>Rich Results Test (RRT)\u003C\u002Fstrong>\u003C\u002Fa> is the replacement for Google’s Structured Data Testing Tool (SDTT), which was deprecated in August 2020. Since that time, the tool has been migrated and lives on as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">\u003Cstrong>Schema Markup Validator\u003C\u002Fstrong>\u003C\u002Fa> hosted on schema.org.\u003C\u002Fp>\n\n\n\n\u003Cp>You might expect digital marketers to have been excited about the promise of a new tool, but the move was initially met with dismay by some \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-deprecate-the-structured-data-testing-tool-29737.html\">members of the SEO community\u003C\u002Fa>. The main criticism was that the RRT only supported a small subset of Google-approved schemas, whereas the SDTT was capable of validating all schema types (more on this below).\u003C\u002Fp>\n\n\n\n\u003Cp>In response to the feedback from the SEO community, Google decided to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2020\u002F12\u002Fstructured-data-testing-tool-update\">migrate the SDTT over to schema.org\u003C\u002Fa> in April 2021 as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">Schema Markup Validator\u003C\u002Fa>. This enables users to check the syntax and compliance of markup with schema.org standards, but no longer checks a page’s eligibility for Google Search rich results (this can only be achieved using the RTT). \u003C\u002Fp>\n\n\n\n\u003Cp>In this article, we’ll look at the differences between the SDTT and the RRT in greater depth and unpack some of the reasons why people were unhappy with the replacement tool. To conclude, we’ll look at some of the alternative options should you find that the RRT doesn’t meet your needs.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-was-the-structured-data-testing-tool\">What was the Structured Data Testing Tool?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-the-schema-markup-validator\">What is the Schema Markup Validator?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-googles-rich-results-test\">What is Google’s Rich Results Test?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#initial-responses-to-the-rich-results-test\">Initial responses to the Rich Results Test\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#at-first-the-rrt-only-validated-google-approved-schema-types\">At first, the RRT only validated Google-approved schema types\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#rrt-forces-the-user-to-test-the-amp-version-of-a-page\">RRT forces the user to test the AMP version of a page\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#its-more-difficult-to-edit-and-re-test-mark-up-in-rrt\">It’s more difficult to edit and re-test mark-up in RRT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#positives-of-the-rrt\">Positives of the RRT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#recent-updates-to-the-rrt\">Recent updates to the RRT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#comparing-the-structured-data-testing-tool-and-the-rich-results-test\">Comparing the Structured Data Testing Tool and the Rich Results Test\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#alternatives-to-the-rich-results-test\">Alternatives to the Rich Results Test\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#schema-markup-validator\">Schema Markup Validator\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#bing-markup-validator\">Bing Markup Validator\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#structured-data-viewer\">Structured Data Viewer\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#screaming-frog\">Screaming Frog\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-was-the-structured-data-testing-tool\">What was the Structured Data Testing Tool?\u003C\u002Fh2>\n\n\n\n\u003Cp>Originally launched in 2009, the Structured Data Testing Tool (SDTT) was a web-based platform for validating \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">schema\u003C\u002Fa> – a type of structured data that we add to pages so that Google understands what they are about. You could previously use it to test structured data either by manually checking a code snippet or entering a URL to validate your implementation of schema on a particular page.\u003C\u002Fp>\n\n\n\n\u003Cp>A simple tool in principle, the SDTT was something we used frequently in SEO. Whether adding \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FLocalBusiness\">LocalBusiness\u003C\u002Fa> markup to a client’s location landing pages or improving how a blog appears in the search results with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FHowTo\">HowTo\u003C\u002Fa> schema, the most important step is validating the implementation at the end.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh4.googleusercontent.com\u002FaYUyWseCpni-E_4RdzQddtJq8eaolKgYdD_iMo67ubMRsMEjjg7Hx6TzV2RFx45hSbnFeTKjQLFX4VPGYulOW1VOnYH3koUkKcoTHvE_X4I4TKmj6CTaKZBeajljqidBZI_QwEzJZ_1zXqOjefqEM0dg94ryYKbat4EyiG35wQ6__4Iqh95Al97nRDI4Xw\" style=\"width: 1000px;\">\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-the-schema-markup-validator\">\u003Cstrong>What is the Schema Markup Validator?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In response to criticism from SEOs, Google decided to migrate the old SDTT over to schema.org after initially deprecating it. Here, it lives on as the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">Schema Markup Validator\u003C\u002Fa>, a tool which enables users to check the syntax and compliance of schema with schema.org standards.\u003C\u002Fp>\n\n\n\n\u003Cp>The key difference between the SDTT and the Schema Markup Validator is that the migrated tool no longer enables users to test structured data markup is valid for rich results in Google Search – to do that, you’ll have to use the Rich Results Test, also referred to by some as the rich snippet test.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-googles-rich-results-test\">\u003Cstrong>What is Google’s Rich Results Test?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Ftest\u002Frich-results\">Rich Results Test\u003C\u002Fa> (RRT) is a tool for testing structured data and is designed to replace the SDTT. Much like its predecessor, the RRT enables users to validate either code snippets or URLs. As you can see from the screenshot below, the most immediately obvious improvements are aesthetic:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"291\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fdoes-your-page-support-rich-results.jpg?auto=compress%2Cformat&q=90\" alt=\"Does your page support rich results?\" class=\"wp-image-14162\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Whilst the rich snippet test may have its limitations, it does allow users to confirm that their \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">schema markup\u003C\u002Fa>\u003C\u002Fstrong> is eligible for rich results in Google Search. Obtaining rich results is one of the primary reasons for adding structured data to pages in the first place, so the RRT still has an important role to play even if you use other tools to validate your syntax beforehand.\u003C\u002Fp>\n\n\n\n\u003Cp>As well as letting you know if the structured data on a page is eligible for rich results in the SERPs, the RRT also shows you a preview of how the page will appear in Google Search with its current enhancements:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"193\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Frich-results-example.png?auto=compress%2Cformat&q=90\" alt=\"Example of a rich search result with the title, description, and star rating review of a product.\" class=\"wp-image-14163\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Although some warnings may pop up when you test the schema markup on a page, this often won’t affect the final appearance of your search result enhancements. With this in mind, it’s worth checking the RRT preview when validating your markup.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"initial-responses-to-the-rich-results-test\">Initial responses to the Rich Results Test\u003C\u002Fh2>\n\n\n\n\u003Cp>In the weeks following the deprecation of the SDTT, the RRT came under a lot of fire. Although we’ll explore each issue below in detail, it’s important to note that some of these early criticisms have now been addressed.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"at-first-the-rrt-only-validated-google-approved-schema-types\">At first, the RRT only validated Google-approved schema types\u003C\u002Fh3>\n\n\n\n\u003Cp>Certain types of schema used in publishing and the media weren’t compatible with the tool at first, making it less useful to businesses in these industries.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"twitter-tweet\">\u003Cp lang=\"en\" dir=\"ltr\">Unlike the old structured data validator, not all structured data is shown in the rich results test from Google. Since the old is being deprecated maybe @googlewmc can consider to start showing and highlight when it triggers rich results? it would be awesome! 😉 However… \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F2xLYbuejjf\">pic.twitter.com\u002F2xLYbuejjf\u003C\u002Fa>\u003C\u002Fp>— Aleyda Solis 🇺🇦 (@aleyda) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Faleyda\u002Fstatus\u002F1280584182285172736?ref_src=twsrc%5Etfw\">July 7, 2020\u003C\u002Fa>\u003C\u002Fblockquote> \u003Cscript async=\"\" src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps:\u002F\u002Ftwitter.com\u002Fbadams\u002Fstatus\u002F1280529789288357889\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Great points & observations by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FIanLurie?ref_src=twsrc%5Etfw\">@IanLurie\u003C\u002Fa> @tentakellady and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FLogikSEO?ref_src=twsrc%5Etfw\">@LogikSEO\u003C\u002Fa>:\u003Cbr>\u003Cbr>What will we use to QA Schema going forward if not the Structured Data Testing Tool? \u003Cbr>\u003Cbr>The Rich Results Test only reports back on Schema that is eligible for rich results. \u003Cbr>\u003Cbr>Most Schema properties are not. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FbHhT22lkwe\">https:\u002F\u002Ft.co\u002FbHhT22lkwe\u003C\u002Fa>\u003C\u002Fp>— Lily Ray 😏 (@lilyraynyc) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Flilyraynyc\u002Fstatus\u002F1280559181792260097?ref_src=twsrc%5Etfw\">July 7, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Google addressed this issue in July 2020 by adding the ability to validate \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FNewsArticle\">NewsArticle\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FLiveBlogPosting\">LiveBlogPosting\u003C\u002Fa> schema.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"rrt-forces-the-user-to-test-the-amp-version-of-a-page\">RRT forces the user to test the AMP version of a page\u003C\u002Fh3>\n\n\n\n\u003Cp>Most users won’t need to differentiate between AMP and non-AMP versions during their usual workflow, but, as others have pointed out, this could be a serious issue for publishers.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Hah. The Rich Results Test 'forces' results from the AMP version of a page, when one exists.\u003Cbr>\u003Cbr>The SDTT notably doesn't\u002Fdidn't do this. \u003Cbr>\u003Cbr>That means that it's impossible to scan a page with an AMP equivalent and to assess parity \u002F spot issues, etc.\u003Cbr>\u003Cbr>But sure, kill the useful tool.\u003C\u002Fp>— Jono Alderson (@jonoalderson) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fjonoalderson\u002Fstatus\u002F1283684886256254976?ref_src=twsrc%5Etfw\">July 16, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This remains an issue with the RRT that has yet to be resolved.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"its-more-difficult-to-edit-and-re-test-mark-up-in-rrt\">It’s more difficult to edit and re-test mark-up in RRT\u003C\u002Fh3>\n\n\n\n\u003Cp>In the SDTT, users could easily alter their code to the left of the page and then validate the changes on the right, which was useful when you encountered small syntax errors that needed fixing. As this tweet shows, you can still do this in the RRT with a workaround, but re-testing takes a little longer because of the need to copy your code, reload the tool, and then test it again manually.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">SDTT, so long and thanks for the tests😪. One of the things a lot seem to dread missing is the ability to edit and retest the markup, this is how you do it in the Rich Results test. Not as slick, but at least it's something. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FwLfV61oXIp\">pic.twitter.com\u002FwLfV61oXIp\u003C\u002Fa>\u003C\u002Fp>— Dave Smart (@davewsmart) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fdavewsmart\u002Fstatus\u002F1281596882339467265?ref_src=twsrc%5Etfw\">July 10, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"positives-of-the-rrt\">Positives of the RRT\u003C\u002Fh3>\n\n\n\n\u003Cp>The integration with Google Search Console is certainly a step in the right direction, providing more of the data you need in one place, as is the ability to differentiate between desktop and mobile. As Glenn Gabe notes, the new tool also does a much better job of handling dynamically loaded schema markup.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">The Structured Data Testing Tool is being deprecated. Rich Results test is out of beta. Here's why Google says to use it instead:\u003Cbr>\u003Cbr>* It handles dynamically loaded structured data markup better\u003Cbr>* It renders both mobile & dtop versions\u003Cbr>*It is fully aligned w\u002FGSC reports \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FBYfGRJmp4W\">https:\u002F\u002Ft.co\u002FBYfGRJmp4W\u003C\u002Fa>\u003C\u002Fp>— Glenn Gabe (@glenngabe) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fglenngabe\u002Fstatus\u002F1280515599341441024?ref_src=twsrc%5Etfw\">July 7, 2020\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"recent-updates-to-the-rrt\">Recent updates to the RRT\u003C\u002Fh3>\n\n\n\n\u003Cp>There have also been a whole host of minor updates that have improved the overall experience offered by the rich snippet test.\u003C\u002Fp>\n\n\n\n\u003Cp>New types of structured data are launched all the time, and Google makes efforts to keep pace in terms of the formats that its tool can test. For example, support was recently launched for testing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2022\u002F08\u002Fpros-and-cons-structured-data\">pros and cons structured data\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">But the outstanding bit of news is the Rich Results Test is now up-to-date to check for Pros&Cons structured data \u003Cbr>\u003Cbr>Google said you can use this tool to validate and confirm your structured data is proper and Google can read it. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F0jVgYo8Dtp\">pic.twitter.com\u002F0jVgYo8Dtp\u003C\u002Fa>\u003C\u002Fp>— Simone De Palma (@SimoneDePalma2) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FSimoneDePalma2\u002Fstatus\u002F1555555920800878597?ref_src=twsrc%5Etfw\">August 5, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The RRT has also been updated to offer more detail when errors are spotted with your schema markup:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Google is adding more contextual details to the structured data error reporting within Search Console, the rich results test and the URL inspection tool. This means errors will be more descriptive and helpful in debugging issues with your structured data. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FUiHNKl85sU\">https:\u002F\u002Ft.co\u002FUiHNKl85sU\u003C\u002Fa> \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FlDcO6Nd4si\">pic.twitter.com\u002FlDcO6Nd4si\u003C\u002Fa>\u003C\u002Fp>— In Marketing WeTrust (@InMktgWeTrust) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002FInMktgWeTrust\u002Fstatus\u002F1508613676496048137?ref_src=twsrc%5Etfw\">March 29, 2022\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.x.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"comparing-the-structured-data-testing-tool-and-the-rich-results-test\">\u003Cstrong>Comparing the Structured Data Testing Tool and the Rich Results Test\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The main difference between these tools initially lay in the forms of schema that they could validate: the RRT was only able to test approved classes of structured data that directly influence the appearance of search results, whereas the SDTT was capable of validating all schema types.\u003C\u002Fp>\n\n\n\n\u003Cp>At first, the rich snippet test could not validate \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FNewsArticle\">NewsArticle\u003C\u002Fa> and\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FLiveBlogPosting\"> LiveBlogPosting schema\u003C\u002Fa>, but this issue has since been rectified. However, the tool still can’t validate a wide range of schema types that won’t affect rich results in Google Search, including \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FAction\">Action schema\u003C\u002Fa>. (Users who want to validate the full spectrum of schema types can now do so using the Schema Markup Validator.)\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FRTT-cant-detect-NewsArticle-schema.png\" alt=\"Rich Results Test output\" class=\"wp-image-22145\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>Another differentiating factor between the SDTT and the RRT is the ease with which users can edit and re-validate code. Dave Smart’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdavewsmart\u002Fstatus\u002F1281596882339467265\">tweet\u003C\u002Fa> shows a workaround for altering scripts on the fly in the new platform, but this was much easier with the SDTT. With the launch of the Schema Markup Validator, users can now edit a page’s structured data on the go before switching over to the RRT for a final check of rich results eligibility.\u003C\u002Fp>\n\n\n\n\u003Cp>That said, the Search Console integration makes our workflows much smoother – having the RRT data available as a report under the Enhancements tab helps to flag any issues that need fixing with structured data across an entire site, making it easier to keep on top of mark-up implementation for larger sites that regularly add schema to their content. \u003C\u002Fp>\n\n\n\n\u003Cp>Other great new features include the ability to preview how your page would be displayed or read out to Google Assistant users. If you marked up one of your pages with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fschema.org\u002FRecipe\">Recipe\u003C\u002Fa> schema, you could see how the recipe would look on a display speaker using the RRT so you can check that your formatting is correct as shown in this screenshot:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"538\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fpreview-display-image.png?auto=compress%2Cformat&q=90\" alt=\"Preview display for recipe schema: Meatball black bean chilli from BBC good food.\" class=\"wp-image-14164\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"alternatives-to-the-rich-results-test\">\u003Cstrong>Alternatives to the Rich Results Test\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The RRT has its positives, but if it doesn’t provide all of the features you need, then there are plenty of free online alternatives that will allow you to test structured data. And fortunately, many of these aren’t limited to validating a narrow set of schema types.\u003C\u002Fp>\n\n\n\n\u003Cp>In practice, you may want to combine one of these tools with the RRT – this way, you’ll be able to finalise the schema on a page before testing out the appearance of rich results using the RRT’s preview functionality.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"schema-markup-validator\">Schema Markup Validator\u003C\u002Fh3>\n\n\n\n\u003Cp>With the launch of the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvalidator.schema.org\u002F\">Schema Markup Validator\u003C\u002Fa>, users can perform everything they previously would have with the SDTT using the RRT instead. This means that users can validate the complete range of schema – and you can edit a page’s structured data on the fly as you would previously have done with SDTT:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1309\" height=\"641\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fgoogle-schema-markup-validator-example.png?auto=compress%2Cformat&q=90\" alt=\"Schema Markup Validator example used on recipe schema for BBC good food's meatball black bean chilli webpage.\" class=\"wp-image-14165\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bing-markup-validator\">Bing Markup Validator\u003C\u002Fh3>\n\n\n\n\u003Cp>Microsoft’s response to the SDTT, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bing.com\u002Ftoolbox\u002Fmarkup-validator\">Bing Markup Validator\u003C\u002Fa> is useful for quickly checking your implementation of a wide variety of different schema types. The only slight inconvenience with this tool is that you have to sign in before you can use it. Once you’re logged in and you’ve selected the site you want to test, you can find the markup validator under Diagnostics & Tools:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"191\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fbing-markup-validator-image.png?auto=compress%2Cformat&q=90\" alt=\"Diagnostics and tools for Bing's markup validator. Enables you to report on any structured markup found on a page.\" class=\"wp-image-14166\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"structured-data-viewer\">Structured Data Viewer\u003C\u002Fh3>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fclassyschema.org\u002FVisualisation\">Structured Data Viewer\u003C\u002Fa> from classyschema.org is the most helpful alternative tool that I’ve come across. It’s free (with no sign in required), handles all types of schema, and even provides a visualisation of the relationships between the entities referred to in your script:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fgrazia.svg\" alt=\"Spider map visualisation of structured data viewer tool.\" class=\"wp-image-22147\" style=\"width:645px;height:583px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"screaming-frog\">Screaming Frog\u003C\u002Fh3>\n\n\n\n\u003Cp>This tool isn’t free, but if your team already uses Screaming Frog’s SEO Spider, you might as well make use of its structured data testing functionality. Click Configuration > Spider > Extraction, then tick all of the types of structured data you’d like to validate from the bottom of the following screen:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FYLWM.svg\" alt=\"Validating structured data in Screaming Frog's SEO Spider\" class=\"wp-image-22148\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>From here, just run a crawl of the site as you normally would and then click on the ‘structured data’ tab, which allows you to filter down to URLs with structured data and separate them out into valid\u002Fparsing error\u002Fvalidation warning buckets. At the bottom of this page, the ‘structured data details’ tab will provide the full details of each URL validated.\u003C\u002Fp>\n\n\n\n\u003Cp>Screaming Frog’s structured data testing functionality is ideal for validating schema at scale. This complements the ability to view any issues with enhancements across an entire site in Google Search Console.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cp>To learn more about structured data and how to implement different kinds of schema on your site, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">Beginner’s Guide to Schema\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to discuss any of the issues raised in this post – or you’d like to find out how Impression could help your business stand out online – don’t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],103,[15,16,17,18,19,20,21,22],"post-5486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":168},[25,123],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Structured Data Testing Tool vs Rich Results Test: How Do They Compare?",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":68},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[40,58],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":59,"link_text":62},{"ID":60,"post_author":43,"post_date":61,"post_date_gmt":61,"post_content":45,"post_title":62,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":63,"to_ping":45,"pinged":45,"post_modified":64,"post_modified_gmt":64,"post_content_filtered":45,"post_parent":65,"guid":66,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":67},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":69,"id":69,"title":70,"filename":71,"filesize":53,"url":72,"link":73,"alt":45,"author":74,"description":45,"caption":45,"name":75,"status":76,"uploaded_to":53,"date":77,"modified":77,"menu_order":53,"mime_type":78,"type":79,"subtype":80,"icon":81,"width":82,"height":83,"sizes":84},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":85,"thumbnail-width":86,"thumbnail-height":86,"medium":87,"medium-width":88,"medium-height":89,"medium_large":90,"medium_large-width":91,"medium_large-height":92,"large":93,"large-width":94,"large-height":95,"1536x1536":96,"1536x1536-width":97,"1536x1536-height":98,"2048x2048":99,"2048x2048-width":100,"2048x2048-height":101,"post-thumbnail":102,"post-thumbnail-width":103,"post-thumbnail-height":104,"12_col":105,"12_col-width":106,"12_col-height":107,"default_landscape":108,"default_landscape-width":109,"default_landscape-height":83,"default_portrait":110,"default_portrait-width":83,"default_portrait-height":109,"6_col_and_margin_short":111,"6_col_and_margin_short-width":103,"6_col_and_margin_short-height":107,"11_col_and_margin":112,"11_col_and_margin-width":113,"11_col_and_margin-height":107,"9_col_rectangle":114,"9_col_rectangle-width":115,"9_col_rectangle-height":116,"11_col":117,"11_col-width":118,"11_col-height":107,"staff_image_696_600":119,"staff_image_696_600-width":82,"staff_image_696_600-height":83,"rectangular_thumbnail":120,"rectangular_thumbnail-width":121,"rectangular_thumbnail-height":122},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":124,"reduced":27,"top_overlap":125,"bottom_underlap":125,"disable_observer":-1,"heading":126,"cta_text":127,"cta_link":128,"items":129},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[130,144,153],{"type_key":16,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":135,"image":136,"authors":137,"category":141},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. 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