[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fstat-city-crawl-manchester-2018":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":409,"breadcrumbs":410,"reading_minutes":142,"category":418,"head":421},"2018-04-25T08:20:51",{"rendered":6},"\u003Cp>STAT is one of our favourite SEO tools, providing us a huge amount of insight and data into the ranking performance of our clients and their competitive landscape.\u003C\u002Fp>\n\u003Cp>We’re always really happy to work with STAT and have done on various occasions, including our very own Edd Wilson appearing at STAT’s big event “City Crawl” in London last year.\u003C\u002Fp>\n\u003Cp>Last night, I (Laura Hampton) spoke at the STAT City Crawl event, held at The Whitworth art gallery in Manchester city centre. I delivered a talk entitled ‘Digitally Marketing a Digital Marketing Agency’, alongside three other industry experts who shared their own experiences and brand new data with the audience of around 20 digital marketers. This is my review of the event.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3653\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FYKnpIuhB-stat-city-crawl-manchester.png?auto=compress%2Cformat&q=90\" alt=\"stat city crawl manchester\" width=\"854\" height=\"515\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"what-we-learned-at-stat-city-crawl-manchester\">What we learned at STAT City Crawl Manchester\u003C\u002Fh2>\n\u003Cp>It’s the first time STAT has taken its City Crawl event to Manchester, and only the second or third time they’ve run the event at all.\u003C\u002Fp>\n\u003Cp>The idea of the event is to bring together a small group of marketers, intimate enough to allow everyone to contribute, but large enough to give a range of people to meet. Being a relatively young conference, it attracts a different crowd, and different speakers, meaning the range and topical focus of talks was very different to those we’d expect to see on the usual conference circuit.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Alexander Darwin – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.twentysixdigital.com\u002F\">Twentysix Digital\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Alexander was the first speaker of the night, who spoke on the subject of links.\u003C\u002Fp>\n\u003Cp>Links, he explained, are still an essential component of digital marketing – which, of course, we all know – but \u003Cem>context\u003C\u002Fem>, he suggested, could say more about your brand than anything else.\u003C\u002Fp>\n\u003Cp>What Alexander was suggesting was that the context within which our links are placed have a large influence over the way our brand is perceived and therefore ranked. The contextual relevant of our brand to other entities or topics is in large part dictated by our backlink profiles – so be sure to review your backlink profile frequently!\u003C\u002Fp>\n\u003Cp>As I spoke about in my talk, links are all about showing what group you’re part of – essentially, who are the kids you hang out with in your neighbourhood, and what do those relationships say about you? Being aware of the meaning of those relationships will help you to make better decisions on the link targets you have and the broader marketing activities you engage in to develop those links.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Derek Gleason – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.workshopdigital.com\u002F\">Workshop Digital\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Derek joined us all the way from Sierra Leone, to share his awesome insights into the value of \u003Cem>brand\u003C\u002Fem> in search marketing.\u003C\u002Fp>\n\u003Cp>As Derek explained, SEOs have typically either ignored brand, or allowed it to exist alongside SEO but with little integration. Forward thinking marketers, he argued, need to be aware of the necessity of brand and its importance in developing search rankings and CTRs.\u003C\u002Fp>\n\u003Cp>He shared with us an example from \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.berkshirehathaway.com\u002F\">Berkshire Hathaway\u003C\u002Fa>, a website which, in all honesty, really shouldn’t be ranking at all if design is any way as important as we are led to believe but somehow, it gets a lot of visibility because of the equity of its brand. By that, Derek meant the broad range of activities in which the business has partaken in order to grow into one of the biggest brands in the US, but also the backlink profile which indicates that branded terms have long been cited alongside key search queries in anchor text, leading to the site ranking for such a broad array of high volume keywords.\u003C\u002Fp>\n\u003Cp>Derek’s key takeaway? Invest in your brand, see search results.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>John Campbell – \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fweareroast.com\u002F\">Roast\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>John was our final speaker of the evening, and he presented a large scale, big data experiment his agency has been conducting in recent months.\u003C\u002Fp>\n\u003Cp>Keen to understand what he needed to do to get his clients to achieve placement in voice search, John and his team have invested in analysis of over 10,000 search queries across 22 verticals to assess the trends and insights that could be derived.\u003C\u002Fp>\n\u003Cp>Aside from being, in all honesty, pretty sad that we didn’t think to do this first, we were totally inspired by the approach the experiment had taken and the depth into which they were slicing that data for even greater insight. Look out for their full report on the Roast site very soon.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Laura Hampton – \u003Ca rel=\"noreferrer noopener\" href=\"\u002F\">Impression\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I was the third of the four speakers, and I talked about how we’ve grown our agency from a tiny start up to what STAT called us – “one of the UK’s most renowned marketing brands”.\u003C\u002Fp>\n\u003Cp>It’s been an exciting journey that’s allowed us to flex our marketing muscles in all the disciplines we also offer to our clients (SEO, PPC, PR, CRO, web) and on top of that, to do some more traditional marketing like offline events, awards, even leaflets, to do what Derek described and \u003Cem>build our brand equity\u003C\u002Fem>.\u003C\u002Fp>\n\u003Cp>My key takeaway was that agencies need to apply time to their own marketing and give it the respect it deserves, treating it as a (albeit non-paying) client. Our own marketing is where we innovate and showcase the very best of what we can do.\u003C\u002Fp>\n\u003Cp>I wrote a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fwhy-i-gave-away-our-marketing-secrets-stat-city-crawl-laura-hampton\u002F\">follow up post over on LinkedIn about why I felt it was appropriate to share all of our marketing secrets\u003C\u002Fa> with our competitors…\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3654\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FbSwCxkAB-stat-city-crawl.jpg?auto=compress%2Cformat&q=90\" alt=\"stat city crawl\" width=\"1200\" height=\"900\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"slides-from-stat-city-crawl-manchester\">Slides from STAT City Crawl Manchester\u003C\u002Fh2>\n\u003Cp>Here are the slides from the speakers:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgetstat.com\u002Fmanchestercrawl\u002Fclkn\u002Fhttp\u002Fgo.getstat.com\u002Fmanchestercrawl_alex-darwin\">Alexander Darwin\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgetstat.com\u002Fmanchestercrawl\u002Fclkn\u002Fhttp\u002Fgo.getstat.com\u002Fmanchestercrawl_derek-gleason\">Derek Gleason\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgetstat.com\u002Fmanchestercrawl\u002Fclkn\u002Fhttp\u002Fgo.getstat.com\u002Fmanchestercrawl_laura-hampton\">Laura Hampton\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fgetstat.com\u002Fmanchestercrawl\u002Fclkn\u002Fhttp\u002Fgo.getstat.com\u002Fmanchestercrawl_john-campbell\">John Campbell\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n",false,"standard",[10,11],39,44,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-3652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-our-news",{"page_content_modules":26,"hero":138},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"STAT City Crawl Manchester",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,128],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"Impression shortlisted 6 times at the Performance Marketing World Awards 2026","\u003Cp>We’re absolutely over the moon to have been shortlisted 6 times at the Performance Marketing World Awards! The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":119,"image":120,"authors":121,"category":125},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122],{"name":123,"image":124},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":126,"name":127},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":17,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":137},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":123,"image":124},{"to":126,"name":127},{"type":139,"style":140,"heading":30,"date":4,"updatedAt":141,"reading_minutes":142,"image":143,"imageAlt":30,"categories":144,"collections":408},"blog-post","light","2022-02-07T16:48:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnLcicEIV-050720211625520668_manchester.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[145,324],{"id":10,"count":146,"description":147,"link":126,"name":127,"slug":148,"taxonomy":149,"parent":44,"meta":150,"acf":151,"head_links":152,"resource_count":153,"yoast_title":154,"yoast_meta":155,"yoast_json_ld":199,"_links":296,"path":126},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":36,"title_override":36,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[156,158,161,164,167,170,173,175,177,179,182,185,188,191,193,196],{"property":157,"content":154},"title",{"property":159,"content":160},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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