[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fspotlight-on-11-joanna-jagiello-marketing-director-at-the-barcode-warehouse":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":343,"breadcrumbs":344,"reading_minutes":126,"category":352,"head":354},"2024-06-14T08:59:44",{"rendered":6},"\n\u003Cp>Welcome to the Spotlight On series, where we get to sit down with some of the most inspirational marketing leaders from some of the UK’s most exciting brands. We learn about their careers, their challenges and their achievements, all to inspire you to grow your own career.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Spotlight On #11 - Joanna Jagiello, Marketing Director at The Barcode Warehouse\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FmCdmjfjcXxw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This interview is of Joanna Jagiello on an individual basis and is about her career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of her current or former employer, respective parent companies or associates\u002Fcolleagues.\u003C\u002Fp>\n\n\n\n\u003Cp>In this video, Joanna Jagiello, Marketing Director at The Barcode Warehouse, talks about her role as a Marketing Director and the position of the business within the B2B technology sector. Joanna also explores roles within the public sector and ideal traits that anyone looking to get involved in public sector marketing should have.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>See the complete list of topics we cover in the description below👇 \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=150s\">02:30\u003C\u002Fa> – The career path to becoming a marketing director \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=331s\">05:31\u003C\u002Fa> – Achieving stakeholder buy-in \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=532s\">08:52\u003C\u002Fa> – Early careers advice \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=581s\">09:41\u003C\u002Fa> – Being successful in B2B marketing \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=703s\">11:43\u003C\u002Fa> – Public sector marketing \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=806s\">13:26\u003C\u002Fa> – Setting short and long-term career goals \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=mCdmjfjcXxw&t=911s\">15:11\u003C\u002Fa> – Building resilience\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you want to hear more from Joanna, follow her on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoannajagiello\u002F\">LinkedIn\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Thanks for watching. For more content like this, don’t forget to sign up for our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fnewsletter\u002F\">newsletter\u003C\u002Fa>, subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FImpressionCoUk\u002Ffeatured\">YouTube channel\u003C\u002Fa> and follow us on social media @impressiontalk on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">X\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F\">Instagram\u003C\u002Fa>, or find us on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited\u002F\">Linkedin\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fimpression\">Facebook\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Catch up with the latest Spotlight On videos on our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F\">blog.\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],206,[],[13],181,[15,16,17,18,19,20,21,22],"post-29117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight-on",{"page_content_modules":24,"hero":153},[25,114],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Spotlight On #11 – Joanna Jagiello, Marketing Director at The Barcode Warehouse",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},51,"\u002Fabout\u002Four-team\u002Fmikey-emery\u002F","Mikey Emery","Chief Commercial Officer","Chief Commercial Officer at Impression. An avid growth advocate and lover of all things strategy. When not at work, ideally I can be found half way up a ski slope or playing squash.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":59},"\u003Cp>Chief Commercial Officer. Joined Impression in 2013.\u003C\u002Fp>\n\u003Cp>Following a degree in Business Management and Marketing at Nottingham Trent University, I started an eCommerce business with my two flatmates where we specialised in supplying weird and wonderful gifts to the UK market. I ran the company for a number of years and headed up performance marketing channels including SEO, Paid Social, Content Marketing and PR.\u003C\u002Fp>\n\u003Cp>Fast forward a few years and half way up a ski slope in the alps, I meet Tom and Aaron who were in the process of setting up Impression. A few beers and a number of conversations later, we decided it was a good fit for me to join the team.\u003C\u002Fp>\n\u003Cp>I formally joined Impression back in 2013 and picked up the responsibility to drive the agency’s growth over the coming years.\u003C\u002Fp>\n\u003Cp>Today, my role is split between the Marketing, New Business and Client Success departments. I have a fairly diverse position which keeps me on my toes.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I was on playdays when I was 5. I actually cried when I found out that Peggy Patch was a normal lady hiding behind a stage.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nKeen skier and try to stay active when I can. You might also find me in the middle of a techno night every now and then.\u003C\u002Fp>\n",[40],{"page":41,"link_text":58},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Strategy",{"ID":60,"id":60,"title":61,"filename":62,"filesize":53,"url":63,"link":64,"alt":45,"author":65,"description":45,"caption":45,"name":66,"status":67,"uploaded_to":53,"date":68,"modified":68,"menu_order":53,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},6343,"Mikey-Emery","GfKCtLBy-Mikey-Emery.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&q=90","\u002Fmikey-emery\u002F","33","mikey-emery","inherit","2021-05-21 14:02:42","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":74,"default_portrait":101,"default_portrait-width":74,"default_portrait-height":100,"6_col_and_margin_short":102,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":103,"11_col_and_margin-width":104,"11_col_and_margin-height":98,"9_col_rectangle":105,"9_col_rectangle-width":106,"9_col_rectangle-height":107,"11_col":108,"11_col-width":109,"11_col-height":98,"staff_image_696_600":110,"staff_image_696_600-width":73,"staff_image_696_600-height":74,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":115,"reduced":27,"top_overlap":116,"bottom_underlap":116,"disable_observer":-1,"heading":117,"cta_text":118,"cta_link":119,"items":120},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[121,135,144],{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":132},"Spotlight On – Rosie Vacciana-Browne, Digital PR Executive at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Rosie Vacciana-Browne on an individual basis and is about her career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-rosie-vacciana-browne\u002F","2024-12-06T10:44:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FRVB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":130,"image":131},"Zoë Ogden","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":134},"\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F","Spotlight On",{"type_key":16,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":126,"image":140,"authors":141,"category":143},"Spotlight On – Laura Arens, Senior Digital Strategist at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Laura Arens on an individual basis and is about her career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-laura-arens\u002F","2024-11-27T11:17:46","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FLA_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":130,"image":131},{"to":133,"name":134},{"type_key":16,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":126,"image":149,"authors":150,"category":152},"Spotlight On – Craig Bates, Client Success Lead at Impression","\u003Cp>Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression. This interview is of Craig Bates on an individual basis and is about his career progression to date. All […]\u003C\u002Fp>\n","\u002Fblog\u002Fspotlight-on-craig-bates\u002F","2024-11-21T17:04:39","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FCB_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":130,"image":131},{"to":133,"name":134},{"type":154,"style":155,"heading":28,"date":4,"updatedAt":156,"reading_minutes":126,"image":157,"imageAlt":28,"categories":158,"collections":342},"blog-post","light","2024-06-14T09:51:33","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FJJ_Blog_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[159],{"id":10,"count":160,"description":161,"link":133,"name":134,"slug":162,"taxonomy":163,"parent":53,"meta":164,"acf":165,"head_links":166,"resource_count":167,"yoast_title":168,"yoast_meta":169,"yoast_json_ld":214,"_links":310,"path":133},19,"\u003Cp class=\"p1\">Learn from marketing leaders at some of the UK's most exciting brands. Discover more about their careers, the challenges they've overcome and their achievements.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">In this series, you'll uncover key pointers and advice that you'll need for your career, whether you're a newcomer to the marketing industry or an experienced marketer.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Find all the interviews here, or watch them on our \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PL-zupf8BfbjR_VWBaqVR4iCD3WmeB6UgY\">YouTube channel\u003C\u002Fa>.\u003C\u002Fp>","spotlight-on","category",[],{"hidden":7,"sub_title_override":45,"title_override":45},[],2,"Spotlight On - Talking with marketing leaders from across the UK | Impression",[170,172,175,178,181,184,187,189,191,193,196,199,202,205,208,211],{"property":171,"content":168},"title",{"property":173,"content":174},"description","In our Spotlight On series, we interview marketing leaders from the UK's most exciting brands, where we learn about their careers, challenges and achievements.",{"name":176,"content":177},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":179,"content":180},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F",{"name":182,"content":183},"og:locale","en-GB",{"property":185,"content":186},"og:type","article",{"property":188,"content":168},"og:title",{"property":190,"content":174},"og:description",{"property":192,"content":180},"og:url",{"property":194,"content":195},"og:site_name","Impression",{"property":197,"content":198},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":200,"content":201},"og:image:width",1200,{"property":203,"content":204},"og:image:height",630,{"property":206,"content":207},"og:image:type","image\u002Fjpeg",{"property":209,"content":210},"twitter:card","summary_large_image",{"property":212,"content":213},"twitter:site","@impressiontalk",{"@context":215,"@graph":216},"https:\u002F\u002Fschema.org",[217,225,233,243],{"@type":218,"@id":219,"url":219,"name":168,"isPartOf":220,"description":174,"breadcrumb":222,"inLanguage":224},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F",{"@id":221},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":223},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fspotlight-on\u002F#breadcrumb","en",{"@type":226,"@id":223,"itemListElement":227},"BreadcrumbList",[228,232],{"@type":229,"position":126,"name":230,"item":231},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":229,"position":167,"name":134},{"@type":234,"@id":221,"url":231,"name":195,"description":45,"publisher":235,"inLanguage":183,"potentialAction":237},"WebSite",{"@id":236},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":238,"target":239,"query-input":242},"SearchAction",{"@type":240,"urlTemplate":241},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":244,"@id":236,"name":195,"url":231,"logo":245,"image":251,"sameAs":252,"@context":256,"email":257,"foundingDate":258,"legalName":259,"vatID":260,"description":261,"telephone":262,"address":263,"location":270,"areaServed":303},"Organization",{"@type":246,"inLanguage":183,"@id":247,"url":248,"contentUrl":248,"width":249,"height":250,"caption":195},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[253,254,255],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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