[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsmx-munich-2018-advanced-shopping":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":449,"breadcrumbs":450,"reading_minutes":149,"category":458,"head":461},"2018-03-21T13:57:21",{"rendered":6},"\u003Cp>Thanks to all who attended my talk on Advanced Shopping Campaigns. It was an absolute honour to speak alongside some of the finest minds in the industry.  In my presentation, I covered:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Contextual Shopping Feeds\u003C\u002Fli>\n\u003Cli>Proactive RLSA Targeting\u003C\u002Fli>\n\u003Cli>Search Query Sculpting (Advanced).\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>You can find and download the slides below:\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\u002F\u002Fwww.slideshare.net\u002Fslideshow\u002Fembed_code\u002Fkey\u002F8J0v8qmP9fbSHO\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> \u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cdiv style=\"margin-bottom: 5px;\">\u003Cstrong> \u003Ca title=\"SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns\" href=\"\u002F\u002Fwww.slideshare.net\u002FLiamWade1\u002Fsmx-munich-2018-in-a-nutshell-advanced-shopping-campaigns\" target=\"_blank\" rel=\"noopener\">SMX Munich 2018 – In A Nutshell: Advanced Shopping Campaigns\u003C\u002Fa> \u003C\u002Fstrong> from \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.slideshare.net\u002FLiamWade1\" target=\"_blank\" rel=\"noopener\">Liam Wade\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fdiv>\n\u003Cp>I wanted to go through as much as possible in the short time I had, so if there’s not enough info in the deck, then you may find my slides from HeroConf last year equally useful (some of the same concepts, but there are areas that do not overlap in both!). You can find those slides \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fheroconf\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10,11],44,40,[],[14],171,[16,17,18,19,20,21,22,23,24],"post-3682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news","category-ppc",{"page_content_modules":26,"hero":176},[27,137],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"SMX Munich 2018: Advanced Shopping Campaigns",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},46,"\u002Fabout\u002Four-team\u002Fliam-wade\u002F","Liam Wade","Chief Strategy Officer","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":82},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n",[42,61,70],{"page":43,"link_text":60},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},108,"98","2020-12-16 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15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"page":71,"link_text":81},{"ID":72,"post_author":73,"post_date":74,"post_date_gmt":74,"post_content":47,"post_title":75,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":76,"to_ping":47,"pinged":47,"post_modified":77,"post_modified_gmt":77,"post_content_filtered":47,"post_parent":78,"guid":79,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":80},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 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We also have an exceptional client retention rate which is testament to the level of work we provide.\r\n\r\n\u003Ca href=\"\u002Fabout\u002F\">Find out more about Impression\u003C\u002Fa>, or browse our blog posts below for news and updates from the team.","our-news","category",[],[],[],"Impression Agency News | Impression",[192,194,197,200,203,206,209,211,213,215,218,221,224,227,230,233],{"property":193,"content":190},"title",{"property":195,"content":196},"description","Find out more about Impression, the multi-award-winning digital marketing agency, by reading our agency news and updates from the team.",{"name":198,"content":199},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":201,"content":202},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"name":204,"content":205},"og:locale","en_GB",{"property":207,"content":208},"og:type","article",{"property":210,"content":190},"og:title",{"property":212,"content":196},"og:description",{"property":214,"content":202},"og:url",{"property":216,"content":217},"og:site_name","Impression",{"property":219,"content":220},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":222,"content":223},"og:image:width",1200,{"property":225,"content":226},"og:image:height",630,{"property":228,"content":229},"og:image:type","image\u002Fjpeg",{"property":231,"content":232},"twitter:card","summary_large_image",{"property":234,"content":235},"twitter:site","@impressiontalk",{"@context":237,"@graph":238},"https:\u002F\u002Fschema.org",[239,247,256,267],{"@type":240,"@id":241,"url":241,"name":190,"isPartOf":242,"description":196,"breadcrumb":244,"inLanguage":246},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F",{"@id":243},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":245},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Four-news\u002F#breadcrumb","en",{"@type":248,"@id":245,"itemListElement":249},"BreadcrumbList",[250,254],{"@type":251,"position":149,"name":252,"item":253},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":251,"position":255,"name":157},2,{"@type":257,"@id":243,"url":253,"name":217,"description":47,"publisher":258,"inLanguage":260,"potentialAction":261},"WebSite",{"@id":259},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":262,"target":263,"query-input":266},"SearchAction",{"@type":264,"urlTemplate":265},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":268,"@id":259,"name":217,"url":253,"logo":269,"image":275,"sameAs":276,"@context":280,"email":281,"foundingDate":282,"legalName":283,"vatID":284,"description":285,"telephone":286,"address":287,"location":294,"areaServed":327},"Organization",{"@type":270,"inLanguage":260,"@id":271,"url":272,"contentUrl":272,"width":273,"height":274,"caption":217},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[277,278,279],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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